2018-19 Annual Report

USMCBE

The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.

EXPERIENTIAL LEARNING

SPORT MANAGEMENT PROGRAM

COLLABORATING WITH

SOUTHERN MISS ATHLETICS

Dr. Chris Croft led efforts to connect his undergraduate and graduate students enrolled in

sports marketing courses with Southern Miss Athletics. His students worked with Southern

Miss basketball, baseball, volleyball and the Southern Miss Athletics Marketing team.

Collaborating closely with Murray Littlepage, director of marketing for Southern Miss

Athletics, Dr. Croft’s students assisted with marketing and promotional ideas for a variety

of sports and went on facility tours of the Reed Green Coliseum and the Payne Center.

DURING DR. BRANDON ALLEN’S SPORT SALES METHODS AND TECHNIQUES

COURSE, STUDENTS PRACTICED THEIR SKILLS BY ASSISTING THE SOUTHERN

MISS ATHLETICS TICKET OFFICE IN CONTACTING OVER 3,700 CUSTOMERS ABOUT

BASEBALL AND FOOTBALL SEASON TICKETS. THE STUDENTS LOGGED OVER 400

HOURS OF PHONE CALLS, SELLING THOUSANDS OF DOLLARS’ WORTH OF TICKETS.

Other clients that the school’s faculty and students have

partnered with this year include the following:

Randy Price and Company

The DREAM of Hattiesburg

K Pavoloni and Company

Courtyard by Marriott

Hattiesburg Clinic

Reach Unlimited

Dance 4 Life Academy

Trupanion Pet Insurance

Eagle Maker Hub

Max Draughn, president of Heartwood

Capital Inc., presented to Dr. Kelli King's

Healthcare Marketing class about

keys to success in the pharmaceutical

industry. We are very grateful for

Mr. Draughn and his wife, Susan, for

their endowment that supports our

Healthcare Marketing program.

26 | C O L L E G E O F B U S I N E S S A N D E C O N O M I C D E V E L O P M E N T

More magazines by this user
Similar magazines