2018-19 Annual Report

USMCBE

The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.

NEW COURSES AND CERTIFICATES

CURRENT ISSUES IN PROFESSIONAL

ACCOUNTANCY (ACC 690)

The Current Issues in Professional Accountancy graduate course has

formally gained approval from the Graduate Council and is officially being

taught in summer 2019. The School of Accountancy has been pilot-testing

the course with great success, as many MPA students have successfully

completed parts or all of the CPA exam during the MPA program. The

course was developed to support the process of students beginning

their CPA exam while still in the master’s program. During the course,

students review issues related to professional accountancy, including

financial accounting and reporting, regulation, auditing and attestation,

and business environment and concepts.

PROFESSIONAL STANDARDS

FOR ACCOUNTING (BA 211)

The Professional Business Standards of Accounting course, taught

by Ms. Amber Hatten and Ms. Valerie Simmons, was pilot-tested

during the spring 2019 semester with great results. The course

focuses on preparing accounting students for entering the

accounting profession, with topics including interviews, recruiting

for internships and full-time positions, graduate school, the CPA

exam, etc. A variety of guest speakers and members from the

accounting profession joined class each week to discuss topics, such

as appropriate professional dress, résumés, and the importance of

academic and professional organization involvement.

EVAN PEELER, DECEMBER 2018 MPA GRADUATE, SUCCESSFULLY

COMPLETED ALL FOUR PARTS OF THE CPA EXAM DURING HIS YEAR

IN THE MPA PROGRAM, PASSING EACH SECTION ON HIS FIRST

ATTEMPT. UPON GRADUATION, HE BEGAN HIS PROFESSIONAL

CAREER WITH KPMG LLP IN JACKSONVILLE, FLORIDA.

GUEST SPEAKERS

Karen Moody and Lydia Windam

from the Mississippi Society of CPAs

Amber Hatten invited Dr. Holly Syrdal and her Social Media Marketing and Merchandising students

to lead a workshop focused on teaching the Professional Business Standards for Accounting

students how to optimize their LinkedIn profiles for personal branding. Dr. Syrdal's students

have been working on a semester-long task to optimize their own personal LinkedIn profiles and

provided many expert tips on how to network effectively through the social media platform.

SOCIAL MEDIA

MARKETING AND

MERCHANDISING (MKT 478)

Dr. Holly Syrdal taught a new course titled Social

Media Marketing and Merchandising during spring

2019. The course takes a practical approach by

gaining hands-on experiences using social media

strategically when developing a social media

plan. One of the group projects allowed students

to assist an assigned non-profit community

partner by creating social media marketing plans

and presenting their successful execution results.

Students also earned a social media certification,

providing tangible evidence of the digital skills

acquired during the course.

UNDERGRADUATE BUSINESS ESSENTIALS CERTIFICATE

A new undergraduate Certificate in Business Essentials will launch fall 2019. The 12- hour program was created specifically for non-business students,

allowing those pursuing their dreams in other fields of study the opportunity to learn the fundamentals of business skills valued in every industry.

40 | C O L L E G E O F B U S I N E S S A N D E C O N O M I C D E V E L O P M E N T

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