2018-19 Annual Report


The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.


Miller, J., Vogt, S., Scroggins, C., & Gillentine, A. (2019). A content analysis of

tailgating alcohol policies at NCAA Division I football games. International Journal

of Sport Management, 20, 1-16.

Parker, P. D. & Swanson, N. J. (2018). Black and Green Vehicle Dealership, LLP - Fraud

Case. The South East Case Research Association, 15(1), 91-100.

Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital Marketing Adoption and Success for

Small Businesses: The Application of the Do-it-Yourself and Technology Acceptance

Models. Journal of Research in Interactive Marketing.

Sequeira, J., Weeks, K., Bell, M., & Gibbs, S. (2018). Making the case for diversity as a

strategic business tool in small firm survival and success. Journal of Small Business

Strategy, 28(3), 31-47.

Stelk, S. J., Park, S.-H., Medcalfe, S., & Dugan, M. T. (2018). An additional analysis

of estimation techniques for the degree of financial leverage. Review of Financial

Economics, 36(3), 220—231.

Syrdal, H. A. & Briggs, E. (2018). Engagement with Social Media Content: A Qualitative

Exploration. Journal of Marketing Theory and Practice, 26(2-1), 4-22.

VanMeter, R., Syrdal, H. A., Powell-Mantel, S., Grisaffe, D. B., & Nesson, E. T. (2018).

Don’t Just ‘Like’ Me, Promote Me: How Attachment and Attitude Influence Brandrelated

Behaviors on Social Media. Journal of Interactive Marketing, 43, 83-97.

Van Mullem, P. & Croft, J. C. (2018). Developing Under the Guidance of a Mentor: Five

Strategies for Coaches. Strategies: A Journal for Physical and Sport Educators, 31(6), 16-25.

Wang, L., Chu, Z., & Lai, F. (2019). Customer pressure and green innovations at third

party logistics providers in China: The moderation effect of organizational culture.

International Journal of Logistics Management, 30(1), 57-75.

Wang, S., Wang, W., & Lee, S. (2018). Interactive roles of social identity and

evaluative attitudes in sports events participation. Journal of Convention & Event

Tourism. 19(4-5), 327-346.


USM’s Association of College and University

Educators (ACUE) Faculty Development

Institute is an innovative initiative focused

on expanding the use of effective teaching

practices in higher education. Southern Miss

began its partnership with ACUE, which was

founded in 2016 by leaders in higher education

to advance instruction, support college

educators, and promote student success.

The program consists of three courses over

three semesters, beginning with Active

Learning, followed by Assessment of

Teaching and Learning, and culminating with

Effective Course Design. Each intensive, 10-

week program focuses on research-based

techniques for promoting active learning,

improving assessment techniques and

designing effective courses.

Five of our very own, Dr. Reginald Wilson,

Dr. Joanne Cao, Chris Croft, Russ Willis

and Chris Balaski, are one course away

from earning the Certificate in Effective

College Instruction and the title of “ACUE

Distinguished Teaching Scholar.”

Currently, we have three professors that

have already earned the title: Dr. Gallayanee

Yaoyuneyong, Dr. Steven Stelk and Dr.

Sungsoo Kim.

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