The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.
FACULTY INTELLECTUAL CONTRIBUTIONS AND IMPACT
Miller, J., Vogt, S., Scroggins, C., & Gillentine, A. (2019). A content analysis of
tailgating alcohol policies at NCAA Division I football games. International Journal
of Sport Management, 20, 1-16.
Parker, P. D. & Swanson, N. J. (2018). Black and Green Vehicle Dealership, LLP - Fraud
Case. The South East Case Research Association, 15(1), 91-100.
Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital Marketing Adoption and Success for
Small Businesses: The Application of the Do-it-Yourself and Technology Acceptance
Models. Journal of Research in Interactive Marketing.
Sequeira, J., Weeks, K., Bell, M., & Gibbs, S. (2018). Making the case for diversity as a
strategic business tool in small firm survival and success. Journal of Small Business
Strategy, 28(3), 31-47.
Stelk, S. J., Park, S.-H., Medcalfe, S., & Dugan, M. T. (2018). An additional analysis
of estimation techniques for the degree of financial leverage. Review of Financial
Economics, 36(3), 220—231.
Syrdal, H. A. & Briggs, E. (2018). Engagement with Social Media Content: A Qualitative
Exploration. Journal of Marketing Theory and Practice, 26(2-1), 4-22.
VanMeter, R., Syrdal, H. A., Powell-Mantel, S., Grisaffe, D. B., & Nesson, E. T. (2018).
Don’t Just ‘Like’ Me, Promote Me: How Attachment and Attitude Influence Brandrelated
Behaviors on Social Media. Journal of Interactive Marketing, 43, 83-97.
Van Mullem, P. & Croft, J. C. (2018). Developing Under the Guidance of a Mentor: Five
Strategies for Coaches. Strategies: A Journal for Physical and Sport Educators, 31(6), 16-25.
Wang, L., Chu, Z., & Lai, F. (2019). Customer pressure and green innovations at third
party logistics providers in China: The moderation effect of organizational culture.
International Journal of Logistics Management, 30(1), 57-75.
Wang, S., Wang, W., & Lee, S. (2018). Interactive roles of social identity and
evaluative attitudes in sports events participation. Journal of Convention & Event
Tourism. 19(4-5), 327-346.
ACUE
USM’s Association of College and University
Educators (ACUE) Faculty Development
Institute is an innovative initiative focused
on expanding the use of effective teaching
practices in higher education. Southern Miss
began its partnership with ACUE, which was
founded in 2016 by leaders in higher education
to advance instruction, support college
educators, and promote student success.
The program consists of three courses over
three semesters, beginning with Active
Learning, followed by Assessment of
Teaching and Learning, and culminating with
Effective Course Design. Each intensive, 10-
week program focuses on research-based
techniques for promoting active learning,
improving assessment techniques and
designing effective courses.
Five of our very own, Dr. Reginald Wilson,
Dr. Joanne Cao, Chris Croft, Russ Willis
and Chris Balaski, are one course away
from earning the Certificate in Effective
College Instruction and the title of “ACUE
Distinguished Teaching Scholar.”
Currently, we have three professors that
have already earned the title: Dr. Gallayanee
Yaoyuneyong, Dr. Steven Stelk and Dr.
Sungsoo Kim.
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