Betting Mgz - ICE Africa 2019 Edition

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Content

Betting Mgz Edition 25 | ICE Africa 2019

16 ICE AFRICA

18

22

24

26

28

30

Clarion shine a light on ICE Africa creative

AFRICA IN FOCUS

Data & Statistics of the African gaming market.

GLI

ICE Africa 2019 update

BETRADAR

A quick start guide to the game of phones

PLAY N GO

Africa: a huge market for the gaming industry

EVENBET 54

The future of online poker: mobile, localised and

scalable

betconstruct

Betconstruct at ICE Africa

DIRECTOR

RESPONSIBLE EDITOR

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sales@bettingmgz.com

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35

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Year 7

Edition Nº 25

Edition Date:

ICE Africa. - October 2019

All rights reserved

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One of the most promising markets in Latin

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argentina & brazil

Argentina and Brazil are in the game.

astropay

Experience in emerging markets

FREE Distribution Magazine

This magazine´s purpose is to

provide reading material and general

information, its content covers issues

related to the sports, virtual and

online betting sector; it also contains

institutional information.

The content of the notes and

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of the publisher, but of the companies

and / or signatories.


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Clarion shine a light on

ICE Africa creative

Betting Mgz Edition 25 | ICE Africa 2019

‘Shining a light on Africa’s gaming ecosystem’ is the theme of the

new creative campaign developed by Clarion Gaming in support of

the second edition of ICE Africa, which is taking place across 2-3

October 2019 at the Sandton Convention Centre, South Africa.

t

he two day exhibition and conference

is aiming to build on the success of last

year’s launch which attracted 1,597

gaming professionals from a total of 89

countries, a high level of representation which

confirmed ICE Africa’s status as the showcase

event for all of the continent’s regulated gaming

economies.

Kate Chambers, Managing Director of Clarion

Gaming and the person responsible for bringing

ICE to Africa, explained: “Last year’s launch

was the first time occasion that the ICE brand

had travelled outside of the United Kingdom and

the overwhelmingly positive response that we

received confirmed the desire the industry has for

a professionally organised business event as well as

the power and influence the ICE brand has on the

international stage.”

“Whilst we have been very clear that ICE Africa is

a long way off in terms of approaching the scale of

its parent show in London, what we can guarantee

is the same level of professionalism, care, quality

of delivery, attention to detail and insight that

has helped make ICE London the most influential

international gaming event in the world. The visual

creative reflects this shared DNA which embraces

a commitment to serve the entire a-z of the gaming

ecosystem throughout the continent of Africa.”

She added: “Gaming is an extremely dynamic sector

which is shaped by a combination of advances in

technology, changing demographics and of course,

regulation. Faced with the big question of how the

various markets will develop and their likely direction

of travel, influential business events such as ICE

Africa represent an invaluable opportunity to shine

a light on all sectors of the industry operating in all

regulated jurisdictions. ICE Africa has been created

to help delegates to learn, network, influence, see the

latest gaming products from the industry’s leading

innovators and as a result, to stay ahead of the

curve.”

“Last year’s launch was the

first time occasion that the ICE

brand had travelled outside

of the United Kingdom and

the overwhelmingly positive

response that we received

confirmed the desire the

industry has for a professionally

organised business event as

well as the power and influence

the ICE brand has on the

international stage.” says KC

John Kamara, co-founder of the Global Gaming

Africa consultancy and Brand Ambassador for

ICE Africa 2019, believes this year’s event is

capturing the imagination of the pan-African

gaming community, he said: “ICE Africa is

attracting a massive amount of attention this year

and as a consequence I can see us building on what

was a highly successful launch event by attracting

more crowds, more media and more government

support.” He added: “The event is being widely talked

about and received with a lot of positive interest.

A number of people active in the industry have

personally told me they are looking forward to ICE

Africa more than any other event this year.”

Mr Kamara, who is widely regarded as being

one of the most respected thought leaders

across the pan-African industry, believes the

hallmarks of ICE Africa can be summarised


17

under the headings: opportunity, networking

and partnership. He explained: “To be successful

in any new territory it’s important to be able to forge

partnerships with like minded organisations and

that comes from having the opportunity to network

in a well respected,highly regarded professional

environment. ICE Africa ticks all of those boxes and

if anyone is still undecided about being a part of the

ICE Africa experience my advice would be simple –

don’t wait, just register for free and get on that plane!

And to those progressive industry professionals and

entrepreneurs who have decided to participate this

is probably the best business decision that you have

made this year!” He continued: “There’s no doubt

that ICE Africa has proved to be an invaluable

focal point for the industry, providing a professional

meeting place for the a-z of gaming on the continent.

I was hugely honoured to be part of the team

responsible for introducing ICE Africa and I have

previously gone on the record saying that I consider

my involvement in the launch of what is the largest

gaming event to be held on this side of the world, to

be one of my proudest professional achievements.

The positive feedback tells us that we made the right

decision giving Africa an event she can be proud of

and confirms the important role ICE is going to play

in shaping the future of gaming in this continent.”

“In terms of changes to the show floor, I believe

that we are going to see a lot more sports betting

companies, a number of casino only software

providers, a higher proportion of SMEs and more

operators from Europe. Delegates will be hungry for

information on what are the growing markets and

what products to launch in different jurisdictions.

Regulation, market entry and return on investment

opportunities will all be hot topics for discussion

throughout the event as the industry makes full use

of this once a year opportunity.”

“There’s no doubt that ICE Africa

has proved to be an invaluable

focal point for the industry,

providing a professional meeting

place for the a-z of gaming on

the continent...”, says Kamara

ICE Africa provides an invaluable opportunity

for operators, regulators and suppliers to meet,

network, share best practice and see the very

latest gaming products and services from the

industry’s leading innovators. Described by

industry observers as ‘A showcase event that

Africa can be proud of’ attendees will benefit

from a programme of engaging content including

Thought Leadership, Training, Regulation,

Online vs. Retail, Integrated Resorts, Branding,

Marketing, Sports and eSports.

Betting Mgz Edition 25 | ICE Africa 2019


18

Africa

in focus

Betting Mgz Edition 25 | ICE Africa 2019

COMPOSED OF

54 COUNTRIES.

POPULATION

1.260 BILLION

Second most populous

continent in the word

SURFACE

30 221 535 KM2

PROGRESS IN AFRICA

Africa registered the highest

global growth in internet

connections in just

over a decade.

INTERNET

CONNECTION

24%

2018

2005

2,1%

MOBILE

PAYMENTS

+

THE MOST COMMON

USED PAYMENT METHOD

IN THE CONTINENT

1.049 BILLION

MOBILE SUBSCRIPTIONS

80% PENETRATION

Source:

report

HOMES IN AFRICA

WITH ACCESS TO

A COMPUTER

9,2%

2018

2005

3,6%

ENTERING

MOBILE

SPORTSBOOK

35 /54

COUNTRIES

473 MILLION

INTERNET USERS

36% PENETRATION

AFRICA HAS KEY ADVANTAGES WHEN

IT COMES TO DIGITALIZATION:

YOUNG POPULATION

A RISING MIDDLE CLASS

PROACTIVE MOBILE

NETWORK OPERATORS

CONSTANTLY INCREASING

INTERNET PENETRATION

Download all the reports here: http://www.btobet.com/en/african-player-through-tailored-and-optimized-content

67%

UNDER

35 YEARS

OLD


West Africa

in focus

19

NIGERIA

POPULATION

198,4 BILLION

149,4 MILLION

MOBILE SUBSCRIPTIONS

75% PENETRATION

(+7.4 from JAN 2018)

2016

14

MILLION

WEB PAYMENT

EXECUTED

WORTH

132 BILLION

NAIRA

WEB

PAYMENT

98,39 MILLION

INTERNET USERS

50% PENETRATION

(+3.8% from JAN 2018)

2017

29

MILLON

WEB PAYMENT

EXECUTED

WORTH

185 BILLION

NAIRA

DEVICE USAGE.

PERCENTAGE OF THE ADULT POPULATION

THAT MAKES USE OF EACHKIND OF DEVICE

Source:

98%

9%

MOBILE

PHONE

TABLET

report

56%

LAPTOP OR

DESKTOP

23%

OF INTERNET USERS MAKE

USE OF THE INTERNET AT

LEAST ONCE PER MONTH

9%

SMART

PHONE

54 %

OF ALL INTERNET USERS

ACCESS THE INTERNET ON

A DAILY BASIS

2018

OPENING QUARTER

10

MILLON

WEB PAYMENT

EXECUTED

WORTH

61 BILLION

NAIRA.

OF INTERNET USERS ACCESS

THE INTERNET LESS THAN

ONCE PER MONTH

7%

30%

OF ALL INTERNET USERS

ACCESS THE INTERNET ON A

WEEKLY BASIS

FINANCIAL

INCLUSION

FACTORS

40%

OF THE POPULATION

AGED 15+ HAS AN

ACCOUNT WITH A

FINANCIAL INSTITUTION.

26%

HAVE A CREDIT

CARD.

5,6%

HAVE A MOBILE

MONEY ACCOUNT.

Download all the reports here: http://www.btobet.com/en/african-player-through-tailored-and-optimized-content

Betting Mgz Edition 25 | ICE Africa 2019


20

East Africa

in focus

Betting Mgz Edition 25 | ICE Africa 2019

Source:

KENYA

POPULATION

52 MILLION

2020

BETTING REVENUE IS

EXPECTED TO REACH

+ €45

MILLION

46,94 MILLION

MOBILE SUBSCRIPTIONS

91% PENETRATION

43,33 MILLION

INTERNET USERS

84% PENETRATION

report

TOTAL POPULATION

Download all the reports here:

http://www.btobet.com/en/african-player-through-tailored-and-optimized-content

27

IN THE LIST OF COUNTRIES

BY POPULATION.

27,1%

OF THE POPULATION IS

URBAN (14,149,974 PEOPLE)

19,2

YEARS IS THE MEDIAN AGE

AFRICA

1,3 BILLION

AVE. AGE - 20 YEARS

KENIA

52 MILLION

AVE. AGE - 18 YEARS

+ KENYA’S BETTING REVENUE IS

EXPECTED TO REACH KSH5.1

BILLION (OVER €45 MILLION) BY

2020 – UP BY 142% FROM 2014 –

WITH NO SUGGESTIONS THAT IT

WILL STOP THERE


MOBILE MONEY

THE OVERALL AFFORDABILITY OF

MOBILE DATA

Source:

ACTIVE MOBILE

MONEY ACCOUNTS

47.6

MILLION

82%

HAVE A CREDIT

CARD

5,7%

MOBILE BROADBAND

COVERAGE KENYA

NETWORK

COVERAGE

85%

2017

67% in 2014

TECHNOLOGY

+1/3

of the population.

HAS AN ACCOUNT WITH A

FINANCIAL INSTITUTION

500MB allowance costing 1.3%

of monthly GDP per capita (2017)

3.7% in 2014.

report

59%

2G

$3.6

BN

= TRANSACTION

VALUE IN 2018

6%

4G

AFRICA

2018

+ THERE ARE CURRENTLY 47.6M

ACTIVE MOBILE MONEY

ACCOUNTS, WHICH ACCOUNTED

FOR A TRANSACTION VALUE OF

$3.6BN IN 2018 ALONE.

35%

3G

Download all the reports here: http://www.btobet.com/en/african-player-through-tailored-and-optimized-content

21

Betting Mgz Edition 25 | ICE Africa 2019


22

Betting Mgz Edition 25 | ICE Africa 2019

Gaming Laboratories

International (GLI®)

ICE Africa 2019 Update

The advent of sports wagering on mobile platforms gives

rise to a whole new market.

O

ver a billion people live in Africa.

African people love sports, especially

football, which is the predominant

sport across Africa. And they love

to gamble. If we look at the popularity of sports

wagering, it’s huge. The advent of sports wagering

on mobile platforms gives rise to a whole new

market.

Because of the poor infrastructure and limited access

to technology, mobile is what just about everyone

uses. Additionally, because most people do not use

banks, Africa is largely a cash-based economy.

Therefore, the ability to use mobile payment

platforms has a significant impact on gaming. Kenya,

for example, pioneered mobile payments, which are

now rapidly expanding throughout the continent.

This technology allows the placing of sports bets

on mobile devices, which is fueling an explosion of

online sports wagering, along with other forms of

online gaming which are readily available on mobile

devices.

As a result, we are seeing an increase in European

and Asian online gaming operators attempting to

gain a foothold. Of course, online gaming doesn’t

necessarily have to have a site in a country because

it’s a “dot.com” site. The operator can be in Eastern

Europe, in Asia, or even in the Americas. However,

such forms of online wagering are illegal in South

Africa.

This is one of the ways the South African gaming

market distinguishes itself from other African

gaming jurisdictions. South Africa is the most

strongly regulated market in Africa. African gaming

started in South Africa around 1994, and it has a

well-established land-based gaming market with

approximately 42 South African casinos. While

there is a lot of sports betting in South Africa, it’s

interesting to note that internet gaming is illegal in

South Africa, but it is legal across the rest of Africa.

You cannot place a bet on an online slot machine in

South Africa, although you can place a sports wager.

Outside of South Africa, however, the online

gaming market is loosely regulated. Therefore, a lot

of regulators in other jurisdictions across Africa are

catching up and looking to South Africa to emulate

their gaming regulations and legislation. And that’s

where GLI plays a part as well.

Outside of South Africa, however, the online

gaming market is loosely regulated. Therefore, a lot

of regulators in other jurisdictions across Africa are

catching up and looking to South Africa to emulate

their gaming regulations and legislation. And that’s

where GLI plays a part as well. So, a large part of our

role is to work with regulators across the continent,

helping them define their standards and draft

regulations. And a lot of regulators look to South

Africa because it’s such a strongly regulated and

very successful gaming market as well.

We help regulators in Africa and around the

world with a wide range of professional services.

These include project management, third-party

assessments, rule writing, regulation review, field

inspections, Technical Standards training, forensic

inspections, and technical consultation.


One of the most effective ways we assist regulators

is with our GLI Standards. Each standard is a

culmination of industry best practices developed

collaboratively with industry stakeholders.

Regulators around the world have adopted GLI

Standards in their entirety or have modified them to

their own specifications.

“So, a large part of our role is

to work with regulators across

the continent, helping them define

their standards and draft

regulations.”

Because online gaming is especially vulnerable

to cyberattacks, money laundering, underage

gambling, and various other issues, it’s imperative

that the African online gaming industry develop

strong regulations to protect the public and ensure

the integrity of the game. GLI-19, the Technical

Standard for Interactive Gaming Systems, does just

that by establishing a robust regulatory framework.

Similarly, GLI-33 Event-Wagering Systems is the

first technical standard designed to help regulate

and implement legal wagering on sports and other

events. As sports wagering continues to explode

across Africa, GLI-33 helps regulators develop

effective regulations governing sports and event

wagering.

Moreover, as the world leader in sports wagering

and iGaming testing, certification, and professional

services, we are uniquely positioned to help

suppliers overcome challenges, grasp opportunities,

and achieve success entering this rapidly expanding

sports wagering market.

Having been the only independent test lab to have

served the African market for more than 15 years,

we possess a unique combination of deep local

knowledge coupled with GLI’s vast global resources

that allow us to help take suppliers anywhere they

want to go.

Whether in Africa or around the world. We accomplish

this by using a combination of proprietary

technologies that save both time and money,

such as GLILink®, GLIAccess®, Point.Click.Submit.®,

and Point.Click.Transfer.®

We’ve also assembled an excellent team of highly

skilled, motivated, and dedicated experts at our

full-service lab here in South Africa. And we’ve

Devon Dalbock

GLI Africa General Manager

recently expanded our capabilities to better

serve the needs of our customers, as well as to

accommodate increased business.

“As sports wagering continues

to explode across Africa, GLI-33

helps regulators develop effective

regulations governing sports and

event wagering.”

As we look forward to ICE Africa 2019, we are

truly excited to welcome attendees to our stand

#206. We’ll discuss how our 30 years of leadership

can propel their new products into markets faster

and more cost-effectively than ever before.

To learn more about our portfolio of world-class

testing, certification, assessment, and professional

consultancy services, please visit gaminglabs.com.

Or join the conversation via LinkedIn, Twitter,

Facebook, or Instagram.

23

Betting Mgz Edition 25 | ICE Africa 2019


24

Betting Mgz Edition 25 | ICE Africa 2019

A Quick Start

Guide to the

Game of

Phones

At the risk of repeating

what many in the

industry already know,

mobile penetration and

live betting is continuing

to drive sports betting

globally

A

t the risk of repeating what many in

the industry already know, mobile

penetration and live betting is

continuing to drive sports betting

globally, especially in emerging markets, and

the future is indeed looking more and more

interesting. With that out of the way, if you

hadn’t realised this by now, there is also a Tesla

hurtling through space. That’s nowhere near the

strangest thing that’s happened in the last few

years, however.

And welcome back. Back to the point. Whilst

there is unquestionable opportunity in emerg

ing markets, very often the same challenges

and questions arise. Whether it is Africa or

Latin America, the complexities of emerging

markets are similar, and therefore, the

Gregory Parsons.

Sales Director at Sportradar

approaches taken should carry some of the

same basic characteristics.

One of the most fundamental and first decisions

a new betting operation must make is in their

choice of suppliers for the various technology

and services that will power their business.

This is complex and, at times, quite daunting

with the number of options available in the

market. This is actually good news, however,

because a competitive market is a healthy

market. Finding the right mix of services at the

right price is possible too, provided you know

what to look for.

The first step in this process is to understand

the target market in detail and where the

opportunities reside. This is almost always


about solving the problems end-users face

within their betting experience. If you can find

the common thread across the tens of thousands

of potential users of your product, you’re one

step closer to identifying which solution and

approach best serves the needs of the critical

mass you need to address effectively.

This is not a step to be rushed, you need to

take your time. Your suppliers are the lifeblood

of your business and need to be vetted in

detail. This is because, ultimately, they play

a significant role in the future success, or

failure, of your business. You therefore need

to look at aspects including their track record,

market reputation and experience, and bear in

mind, you get what you pay for. If it looks and

sounds too good to be true, it likely is. Choosing

a primary supplier is like marriage; it’s a longterm

commitment and, whilst it may be easy to

enter, it’s invariably always expensive to exit.

Once this decision is made, fast forward a few

months and you will have your operation up

and running. Of course, there may be a few

teething problems along the way - this is

always expected –

“But once you’re finally live and

launched, the question is, what

next? This is where you need to

lean a little more on analytics

and use various metrics to

monitor and optimise your

offering including acquisition,

activation, retention, referral

and of course, revenue”

Being swayed by vanity metrics versus real

metrics is a common mistake here. This can

often create false expectations or lead an

organisation down a lesser productive track

than, for example, one that was decided based

upon a more real metric, like ‘Daily Active

Users’ or revenue itself.

A simple example of a vanity metric would be

spending three or more months integrating

multiple feeds and front-end development

to be able to offer more soccer markets than

any of your competitors. In many instances,

80% of your turnover is derived from only 15

markets, with 90% from the top 20, while the

remaining 150+ markets share the remaining

10% of turnover between them. If the result is

that the end-user feels like they are searching

through a digital phonebook looking for the

market they want to bet on, you’ll understand

then how a vanity metric will adversely impact

real metrics such as revenue and retention.

Resources are finite and such exercises can

turn out to be costly experiments. This is why

understanding your data is so valuable in

guiding your strategic and technical direction.

This cycle of analysing, quantifying and

optimising your offer will never stop in the

digital space.

“For early-stage operators,

it’s vital to take the time to see

your product through the eyes

of your users. As an example,

bugs can sit in an application

without showing themselves for

months until you stumble across

an anomaly in a revenue metric

that makes you back-track.”

It is only then that you may realise there’s a

broken component or process somewhere

in your operation or offering. Fixing this is

the obvious next step of course, however it’s

analogous with closing the barn door after the

horse has bolted - the damage is likely already

done and users may have been lost, perhaps

forever. It’s a risk to assume your end-users

will proactively inform you of such issues too.

It’s often simpler, and therefore more likely, for

them to register an account elsewhere. Adding

to the complexity, it’s not uncommon for major

issues like this to go unseen or unreported to

management for months, leaving numbers to

be significantly impacted.

Today’s digitally savvy users are drawn to

online and mobile offerings that offer an

engaging and entertaining experience, are

easy to use, add value and are enhanced and

updated regularly over time. It’s a very realistic

logic to have that your digital users will use

the very same criteria you do to identify their

digital offering of choice. As an operator in any

emerging market, it’s vital to keep this in mind.

25

Betting Mgz Edition 25 | ICE Africa 2019


26

Betting Mgz Edition 25 | ICE Africa 2019

Africa: a huge

market for the

gaming industry

It is a pivotal time for Africa at

the moment; the continent has

the potential to be a superpower

in the gambling industry if the

right steps are taken, and the

correct decisions are made...

the world’s second-largest continent.

Comprising of over fifty countries and

home to 1.2 billion people, it has the

potential to be a huge market for the

industry but is one that, as of yet, has not been

fully utilised.

Like the LatAm region, part of the difficulty in

gauging the African landscape is due to the size

and scope of the continent. Travel from one

side to the other and there are vast differences

between regulation, culture and political climate

when it comes to our industry.

For example, in Sudan, the laws are so prohibitive

that even a simple wager on a sporting event is

punishable in the extreme. While in Kenya they

have several fully-fledged casinos and even a

budding online casino presence. This disparity

often has made it difficult to make inroads into

the continent, added to the fact that gambling as

an industry is still a fairly new concept to Africa

as a whole.

That being said, it is still growing and growing

fast; gambling revenues are predicted to reach 30

billion by the end of 2020. The desire to attract

tourists is a factor, more people are travelling

to the African continent, and many countries

are eager to provide casinos as a source of

entertainment for holidaymakers, resulting in

more funds to be pumped into the infrastructures

via taxation.

Nicolas Campano is Head of Sales

in Eastern/Southern Europe and

Africa for Play’n GO, a position he

has held since 2017.


The popularity of football and other sports led to

the introduction and rise of sports betting outlets

in 2007 and, in places like Kenya and South Africa,

online sports betting is slowly leading to a rise in

the levels of casino betting online, and with other

countries and regions looking to follow suit, it’s a

crucial time for the market.

However, for all of the differences between

regions and countries, one thing is clear, the road

to success in any part of Africa needs to be paved

with a level of experience to take full advantage

of the opportunity it can provide.

Whether it’s joining the increasing industry

presence in staple markets like South Africa or

building a profile in infant markets like Tanzania,

it’s important to ensure you know what you’re

doing, where you’re going and to work with

people who have the experience to help you along

the route.

One thing is clear, the road to success in any

part of Africa needs to be paved with a level

of experience to take full advantage of the

opportunity it can provide.

At Play’n GO we’ve built this experience

through many years of hard work and that has

resulted in our many successes in the industry

over the years.

Over the years, we have grown and built

ourselves into the leading casino slot supplier in

the industry, especially when it comes to games

in the mobile arena. Our award-winning content,

top-quality compliance team and a full range of

technical and sales support have allowed us to

bring success to our partners in established and

emerging markets again and again.

“One thing is clear, the road to

success in any part of Africa

needs to be paved with a level of

experience to take full advantage

of the opportunity it can

provide.”

Whether Europe or LatAm, we have repeatedly

entered into markets and established ourselves as

a dominant and capable force within the industry.

Check our record; you’ll see it holds up. From the

popularity of our innovative games, through to

the level of clients we work with on a global scale

and the awards and accolades we have received

for our games our tools and our people, just one

small glance can show you the evidence of our

pedigree.

It is a pivotal time for Africa at the moment; the

continent has the potential to be a superpower in

the gambling industry if the right steps are taken,

and the correct decisions are made. Of course,

it’s going to be a long and arduous road, culture

and legal stances are going to put roadblocks

everywhere, especially in certain areas, but its

rise is inevitable, and it has already begun. What

we’re asking is, are you working with the right

experience to help you make the most of the

opportunity?

If you’d like to discuss the opportunity of working

together then contact sales@playngo.com and

let’s arrange a meeting.

27

Betting Mgz Edition 25 | ICE Africa 2019


28

Betting Mgz Edition 25 | ICE Africa 2019

The Future of

Online Poker:

Mobile,

Localised

and Scalable

Dmitry Starostenkov, CEO of

EvenBet Gaming, speaks on the

latest trends in the online poker

market and the key factors that

ensure its renaissance.

O

nline poker is one of the most

controversial niches in the iGaming

industry. While everyone agrees

that it has its audience and a huge

number of fans, the debates arise when you ask

whether it is possible to start a new successful

venture, is it worth to spend any significant

budget on poker marketing, or if a standalone

website site could stand against one of the

major networks.

However, personally and on our company

experience as a developer and vendor, I may

positively confirm that online poker market is

neither dead nor stagnant. Every year we help

to launch many projects that generate profit,

grow and develop. And the market offers a lot

of niches that are yet to be filled.

So let’s talk about the keys that would help an

iGaming startup to find such a niche and to

explore it.

Dmitry Starostenkov

CEO EvenBet Gaming

Dmitry Starostenkov is the CEO of the

software provider of iGaming EvenBet

Gaming. He has led the development since

the founding of the company in 2001. His

knowledge of the industry and his deep

understanding of his technological and

commercial needs have become the key to the

company’s success.

MOBILE AS THE MAIN CHANNEL

We may picture a poker fan as some guy sitting

in front of the three screens playing at the

dozen tables in the desktop app at the same

time – but this picture is no longer so common.

Like every game, poker is becoming more

casual – and this requires the ease of access.

In most growing poker markets, the amounts of

mobile traffic and mobile players are growing


in geometrical progression. This is Asia, Africa,

Latin, and South America – with limited access

to desktop devices and a broadband connection,

smartphones and mobile data are available

nearly everywhere.

Whether you are going to use native mobile

apps or omnichannel web solutions, you have

to make it compatible with the most modern

devices, easy to use, and yet no less functional

when playing than a desktop application.

Modern mobile poker applications are no

longer “more simple” version of the desktop

ones: they allow multi-table mode, have over

20 games and tournament types in the set,

detailed user settings, and great design.

That is why, over the last three years, we have

been paying non-stop attention to developing

more functional mobile solutions ready for

the market challenges. This includes both apps

for the full poker platform and poker clubs

applications.

Tailored solutions for the local

audience

By no means any poker games could beat

micro limit Texas Holdem, speaking globally.

But does everyone have to compete with the

global market leaders offering just the same

that every other website does? I don’t think

so. For a new emerging company, especially

without huge investing, sometimes it is more

reasonable to focus on a niche and work on

the users’ engagement and increasing lifetime

value. That surely works in many emerging

markets like India or LatAm, and our customers’

experience proves that.

Customising your project for a niche includes

language localisation which is critical for

audiences with few English speakers like

South-eastern Asia and customising the design.

Sometimes it requires adding specific games –

Rummy, Turkish poker, Fish, providing nonstandard

slots designs, and slightly changing

applications interface. Very often you will

need to know how and when your users are

playing to specify the applications set and to

create an effective tournaments schedule.

That might look like too much trouble, however,

non-stop fighting for the mass global audience

is no easier.

Scalability on-the-go

If you start as a local or a niche project, you

wouldn’t need a server that supports 500,000

users playing simultaneously and most

probably the full set of poker games (now we

have over 30 cash poker games variations, for

example).

In the beginning, the functionality may be very

basic to decrease time-to-market. But when

you succeed and start to grow, you would need

more games, exclusive features, the ability to

run massive marketing campaigns, players’

segmentation, new applications, better design,

and even more. For an innovative vendor, the

greatest challenge is to provide both platform

reliability and scalability making it possible for

an operator to develop functionality along with

the users’ database and revenue growth.

For EvenBet Gaming, providing both customisable

and scalable solutions was one of the main

objectives from the start, and now we are proud

with the range of online poker variations an

operator can create using our platform.

Different monetisation options

Using the classic rake-based model with online

deposits is no hard rule anymore. Online poker

business models are variable now; over the last

years, we have integrated not just “real” money

poker with the rake, but also subscriptionbased

projects, mobile solutions with in-app

purchases, crypto-currency based ones – even

rake-free crypto-poker, and combinations of

these.

If you are targeting a very specific audience

you may find a business model that exactly fits

its profile, your needs, and the specifics of your

jurisdiction.

These four points are main but not all the

factors that allow online poker not just to stay a

solid and viable iGaming niche, but constantly

develop over time.

29

Betting Mgz Edition 25 | ICE Africa 2019


30

Betting Mgz Edition 25 | ICE Africa 2019

BetConstruct

at ICE Africa

B

etConstruct’s experience in the gaming

and betting industry makes up a significant

number of 15+ years. During this period

of time the award-winning software developer

managed to create a truly diverse gaming and

betting portfolio with attractive offerings which

find success among global players. With 15 world

wide offices and impressive extend of professional

stuff, BetConstruct has a chance to explore igaming

landscapes of specific countries, let alone entire

regions. This helps the company learn about the

cultural and economic differences which lead to

different betting habits across the world.

Africa is a diverse market with key similarities

within the continent and some differences between

different regions. It is well-known that it is a rapidly

growing market for gambling and specifically sports

betting.

Favourites amongst African players are football,

horse racing, cricket and rugby as well as virtual

sports particularly Virtual Football Leagues. They

also like jackpot-based games promising huge payouts

with small minimum stakes. BetConstruct’s

product lineup has all key player favourites to

offer to the local operators.


It is important to mention that BetConstruct has

achieved a strategic victory in the market by

being granted a Manufacturer Licence in South

Africa by the National Gambling Board. This will

allow BetConstruct to deliver its complete sports

betting solution.

The sports betting industry has enormous barriers

for a new sportsbook operator to overcome. Since

the journey has a lot of obstacles, BetConstruct

makes sure to support its operators on every stage

of running a business, be a technical support, or

operational. The sports betting solution from

BetConstruct includes 40,000+ live and 65,000+

pre-match events delivered monthly via web,

mobile, native iOS and Android applications

and betting terminals. The risks and fraudulent

actions are taken care of by the in-house developed

risk management tool with AI enhancements.

This tool, named Umbrella, delivers positive

results in just few months of usage: decrease of

bad turnover, growth of average bet, game style

determination and categorization in 24 hours and

so much more.

Other technical challenges were to eradicate the

risk of delivering similar sportsbook experience

to players and ensure flexibility for operators.

To help operators stand out on the market,

BetConstruct provides such functionalities as

advanced margin control, price influencing,

and event and market control. The flexibility of

BetConstruct’s Sportsbook is such that it can be

delivered in a number of ways, one of which is

iFrame API solution. This is a simple seamless

wallet-to-wallet integration, maintaining the

single account and single wallet, whereby the

sportsbook is fully hosted by BetConstruct yet

sits on the customer’s website and utilises their

existing players.

Since Virtual Sports is one of the industry’s major

revenue generators, BetConstruct has noticeably

expanded its offering. With over 250 operators

having integrated our Virtual Sports Betting

solutions, we are the fastest growing service

in the market – adding more clients and more

product types each year.

BetConstruct offers 8 Virtual Sport types with

over 3,000 matches per day and about 100,000

matches per month. Virtual Tennis, Greyhound

and Horse Racing, Virtual Bicycle, Virtual Car

Racing, Virtual Football, Virtual Football League

Format and The Virtual Football Penalty Kicks

are among the offerings and all the games are also

powered with multi-language and multi-currency

capabilities. Designed to give our partners even

bigger control over the product of their choice,

our comprehensive Content Management System

allows operators to easily customise and adapt the

games. We recently released our Virtual Football

League. It features eight teams, 112 matches per

season, 28 matchdays and four games in parallel,

and is set to be yet another top revenue-generating

solution for our operators. BetConstruct will be

very productive in the further development of

virtual sports: new games, new features and tools

are coming very soon.

31

Betting Mgz Edition 25 | ICE Africa 2019


32

Betting Mgz Edition 25 | ICE Africa 2019

A sportsbook for every

type of bettor

Online bookmaker Pinnacle.com

has recently launched its brand

new betting experience: Future

View. This latest release is an

additional view option on the

Pinnacle website that offers a

new and improved look with the

same best odds, and promises to

“change the way you bet forever”.

Founded in 1998, Pinnacle has been widely

regarded as the bookmaker of choice

for serious bettors during its 20 years

in operation. However, its new Future

View website shows how much has changed at

the bookmaker in recent years, with the new

sportsbook seemingly tailored to suit all types

of bettors: from those who place a $10 weekly

multiples to the ones who place daily $20,000+

singles.

This new website release has excited both

industry insiders and Pinnacle customers, as

it is a move that will see the Pinnacle website

and experience match the quality of its product.

Paris Smith, Pinnacle’s CEO, has previously

commented “Pinnacle has consistently delivered the

best odds, but we admit we haven’t always provided

our customers with the most modern website

experience”. However, it seems that the way you

bet with Pinnacle is now on a level with the

product they offer - unbeatable odds, the highest

limits and a unique winners welcome policy.

In addition to the clean and simple design with

intuitive navigation, Pinnacle’s Future View

includes a modern search function to help find

specific teams and leagues to bet on, a more

personalised experience with the ability to set

favourites, as well as a much more detailed

account settings section. The bookmaker has also

hinted at even more new releases with Future

View, including:


• Fully-featured native sportsbook apps for iOS and

Android

• Brand new Live Betting Centre

• Enhanced esports betting portal

• New and improved casino experience

• Asian line display option in the sportsbook

What does Pinnacle offer its

customers?

Pinnacle has long been a brand that is built on

trust and the power of its reputation. It takes

more than being a good bookmaker to last for

20 years in the online betting industry. The key

to Pinnacle’s success seems to be consistently

showing an ability and willingness to adapt, and

always delivering on what their customers want.

Initially, customers were driven by the bottom

line betting product a bookmaker could offer - the

odds you bet on and the amount you’re allowed

to be. Pinnacle has always prioritised these two

elements of its product and worked hard to refine

its risk management to be able to offer the lowest

margin odds in the industry. These low margin

odds mean there is appeal for high limit bettors.

“Worked hard to refine its risk

management to be able to offer

the lowest margin odds in the

industry. These low margin odds

mean there is appeal for high

limit bettors.”

The more money that comes in, the better

Pinnacle’s odds become. This makes the high limit

offering a natural partner to the low margin odds

and therefore Pinnacle has continued to build on

this business model.

Over the years, bettors have become increasingly

frustrated with having their accounts closed or

severely restricted. Once you can beat the market,

the bookmaker doesn’t let you bet anymore - it

seems incredibly unfair but it’s completely true.

However, this isn’t the case at Pinnacle. It doesn’t

matter how much you win or how regularly

you win, Pinnacle has made a point of always

accepting its customers’ bets, including arbitrage

betting.

As Pinnacle’s popularity has risen, so too has

the types of people betting with Pinnacle and

where they are actually betting from. The

online bookmaker has made its intentions clear

in terms of growth within the LATAM market

and Pinnacle is increasingly known as the new

sportsbook of choice for bettors in LATAM.

Why Pinnacle wants to empower

bettors

While the latest website launch and commitment

to its product show that Pinnacle wants to

become the sportsbook of choice for every type

of bettor, there are various other factors that help

them stand out from any of its competitors. One

of which that has drawn a log of praise recently

is the fact that Pinnacle is trying to help educate

and empower bettors.

One of the most interesting sections of the

Pinnacle website, away from the actual

sportsbook, is Betting Resources. In this part

of the website, Pinnacle has over 1,500 articles

about anything and everything to do with

betting. This ranges from in-depth previews of

the Brazilian Serie A and Peru Liga 1, to detailed

explanations of arbitrage betting and how to use

data in betting, with plenty more in between.

This is completely different to the normal “tips”

other bookmakers will tend to push on their

website and social media channels. These articles

come from experts in various fields (from finance

to psychology) and provide readers with wellwritten,

informative insight that cannot be found

anywhere else online.

When you consider everything that Pinnacle has

to offer and the improvements made to enhance

the customer experience with the website, it’s

clear to see why Pinnacle is the right sportsbook

for every type of bettor.

Whether you bet now and

again or bet every day, if you

bet just for fun or do it as a job,

if you’re in LATAM and you

want to place a bet, Pinnacle

is the place to do it.

33

Betting Mgz Edition 25 | ICE Africa 2019


Source:

report

34

Betting Mgz

LatAm: an opportunity

driven by diversity

Latin America presents a great

opportunity for iGaming operators

W

ith a diverse consumer

market that has more than

600 million people, one

could easily say that the

region, with a tendency to show great

interest in a wide variety of sports, is a

fertile field, especially when it comes to

operators of sports betting that seek to

expand into the region.

But regardless of the great possibility of

success that the region poses, success is not

easily attainable, especially when many

bookmakers do not take into consideration

the various elements that they must

undertake and make the common mistake

of adopting a single approach for the entire

region. .

With a population of more than 639

million people in 2016, LatAm definitely

has numbers that capture the interest

of operators. But does it have the

infrastructure to transform this interest

into concrete opportunities for the entire

region?

From a point of view of Internet penetration,

the Latin American region is well above

the world average. In fact, it is estimated

that up to 66.1% of the population of Latin

America has access to the Internet, 13%

more than 53.1% of total world penetration.

It is estimated that 417,940,160 people are

Internet users, which represents around

10.3% of all Internet users globally.

The region is also well located in regards

to mobile technology, as it is experiencing

rapid migration to smartphones and super

fast mobile networks, having a substantial

impact on regional economies.

Edição 24 | Brasilian Gaming Congress 2019


COLOMBIA

THE PHENOMENON

MOBILE PENETRATION

RATE IN COLOMBIA

Total Population

49.068.000

Smartphones

Penetration Rate

35,4%

Smartphones Users

17.361.000

POPULATION

49.464.683 (2018)

COUNTRY AREA

1.141.748 km2

CAPITAL CITY

Bogota

Population: 8.254.722

INTERNET USERS

31.275.567

63,2% penetration, by IWS

11:07

October, 24th 2018

35

Betting Mgz Edición 21 | Fadja Colombia 2019


36

THE REGULATOR

Betting Mgz Edition 25 | ICE Africa 2019

ANNUAL BETTING

$4.389

millons

PUBLIC HEALTH

SERVICES DESTINATION

$280,5

millons

Fuente: Reporte

Colombia: Una oportunidad y un ejemplo para toda Latinoamérica.

Descargue el informe completo aquí:

https://www.btobet.com/en/colombia-una-oportunidad-y-un-ejemplo-para-toda-latinoamerica-industry-report

TRADITIONAL BETTING

GAMES GROWTH

25%

millons

17 LICENSED OPERATORS BY COLJUEGOS


COLOMBIAN

6 out of 10 people participate

in games of chance

PER CAPITA AVERAGE EXPENSE

IN GAMES OF CHANCE

Source:

report

COLOMBIA

THE PHENOMENON

65

billions

USD

MARKET

There is an extended preference

for transactions made in cash

120

100

80

60

40

20

0

$20

per capita

One fifth of the

population has

credit card

$94

per capita

300%

increase

2015 2016 2021

37

Betting Mgz Edición 21 | Fadja Colombia 2019


38

THE NEW REGULATORY FRAMEWORK SETS

MULTIPLE CATEGORIES OF GAMBLING

Betting Mgz Edition 25 | ICE Africa 2019

Sports

Betting

eSports

01

$1,4 B

MEXICO

COLOMBIA: EXAMPLE FOR

OTHER JURISDICTIONS

IN LATIN AMERICA

The first five countries

in the Latin American market

classified by their total income per

games in 2017 (US$)

Poker

Promotional

Games

04

$291 M

COLOMBIA

Fantasy

Sports

Online Casino

05

$204 M

VENEZUELA

03

$423M

ARGENTINA

02

$1,3 B

BRASIL


70% of the population

has ever played

chance games

As of January 2019,

2,011,664 registered accounts

are registered in the country.

COLOMBIA

THE PHENOMENON

DATA AND STATISTICS

OF THE GAMING SECTOR

Sales in 2017

chance games were

15.8 billion pesos

ONLINE GAMING

The games of chance

represent 1.5% of GDP.

Colombians bet USD 116 per year

In 2018 the online game made

transfers to the health sector for the

concept of exploitation rights for $

37,912,328,863, which correspond to

6.6% of the total collection of

national games that for the validity of the previous year

totaled $ 574,660,057,092.

With what the internet-operated games contribute,

the attention of more than 47,000 people could be

financed through the subsidized regime.

39

Betting Mgz Edición 21 | Fadja Colombia 2019

Source: Fecoljuegos


40

ONLINE GAMING

Betting Mgz Edition 25 | ICE Africa 2019

Online game operators

have 2,478 retail points.

National Historic Exploitation Rights

$297.291.000.000

$293.364.000.000

In 2018, bets exceeding $ 1.8 billion (1,830,986,039,552) were

placed, and prizes for $ 1.6 billion (1,626,175,056,357) were

awarded. Likewise, there was a rate of return in prizes to

players, which reached 89%, higher than the minimum

established by the standard that corresponds to 83%.

$347.410.000.000

2012 2013 2014 2015 2016 2017 2018

All games of chance contributed $ 857.622 billion to the health of

exploitation rights of Colombians, 64% of this value corresponds to

national games ($ 545.504 billion) and 34% to territorial games

($ 312.119 billion).

$379.994.000.000

$475.122.000.000

Actions against illegality in sports betting

led to the blocking of 2,624 pages in 2018.

$522.980.000.000

$574.660.057.092


Will Peru be the one who

follows the Colombian model?

41

T

he main difference between

the regulation bill that

currently runs its course

in Peru with respect to

Colombian regulation, is that there

will be two different types of licenses:

one for online games, which include

casino games like machines, roulette

between other games and another for

sports betting, each with a tax burden.

Recall that in Colombia the concession

for the operation of games of chance

and chance on the Internet is granted

by Coljuegos through a single contract.

The Peruvian regulation will allow

the operator to pay no cost for

the license, rather, that it has the

obligation to cover guarantees for

an amount of 800 UIT (the ITU in

Peru is 4,050 soles) for each license

CAPITAL: LIMA

POPULATION: 9.320.000

(2018)

requested, that is, 3,240,000 soles,

which in Colombian pesos would be

equivalent to approximately $ 3,000

million, this money must be paid

only once and will cover the operator

the payment of prizes, fines and any

other obligation contemplated in the

contract, it should be mentioned that

this amount also It can be constituted

by means of an insurance policy, a

bond or a bank deposit, just like any

type of guarantee.

Additionally, operators in Peru will

have to pay a tax on a monthly basis

that corresponds to 12% of gross

revenues minus prizes and licenses

in addition to being renewable will be

valid for up to six years.

MOBILE

SUBSCRIPTIONS

35,56 MILLIONS

INCIDENCE

RATE

63%

AREA

1.285.000 KM2

INTERNET USERS

20.000.000

INCIDENCE MOBILES

111%

POPULATION

32 MILLIONS (2018)

Betting Mgz Edición 21 | Fadja Colombia 2019


42

Peru

Betting Mgz Edición 21 | Fadja Colombia 2019

INTERNET

USERS

ANNUAL DIGITAL GROWTH

INTERANNUAL CHANGE IN KEY

STATISTICAL INDICATORS (VS. ENERO 2016)

PARTICIPATION OF WEB TRAFFIC BY DEVICE

BASED ON THE PARTICIPATION OF EACH DEVICE

IN ALL WEB PAGES SERVED TO WEB BROWSERS

PC AND

LAPTOPS

TABLETS

+25%

FROM JANUARY

2016

+4 MILLIONS

+72%

INTERANNUAL

CHANGE

-10%

+2%

INTERANNUAL

CHANGE

-6%

MOBILE

SUBSCRIPTIONS

MOBILES

OTHERS

+6%

FROM JANUARY

2016

+2 MILLIONS

+26%

INTERANNUAL

CHANGE

-45%

+0,03%

INTERANNUAL

CHANGE

+50%


43

CAPITAL: MEXICO

POPULATION: 8.447.580

MEXICO IS THE

SECOND LARGEST

MOBILE MARKET IN

LATIN AMERICA,

AFTER BRAZIL. THE

NUMBER OF

SMARTPHONE AND

INTERNET USERS IS

EXPECTED TO

INCREASE.

INCIDENCE

RATE

40,7%

Big Mexico

One of the most promising

markets in Latin America

AREA

1.967.138 KM2

POPULATION

131 MILLIONS (2018)

INTERNET USERS

85.000.000

Betting Mgz Edición 21 | Fadja Colombia 2019


44

Big

México

Betting Mgz Edición 21 | Fadja Colombia 2019

CASINOS ATTENDANCE

4 MILLIONS (2017)

INTERNET

USERS

UNIQUE

USERS

#

ACTIVE

USERS

#

USERS FROM

THE MOBILE

JOBS GENERATED BY

THE BETTING INDUSTRY

140.000

ANNUAL DIGITAL GROWTH

+12%

FROM

JUNE 2017

+ 9 MILLIONS

+4%

FROM

JUNE 2017

+ 3 MILLIONS

INTERNET USAGE

ACTIVE USERS OF

SOCIAL NETWORS

ACTIVE

USERS

GOVERNMENT REVENUE

FROM BETTING

300 BILLIONS

+9%

FROM

JUNE 2017

+ 7 MILLIONS

+13%

FROM

JUNE 2017

+ 9 MILLIONS

85

MILLIONS 65

% OF USERS

COMPARING TOTAL

POPULATION

79.8

MILLIONS 61

% OF MOBILE USERS

COMPARING TOTAL

POPULATION


Argentina & Brasil are

playing the game

45

A

rgentina and Brazil

are carrying out the

legalization processes of

sports betting that will

have a great impact on the region

and on the fate of their countries,

institutions, companies involved in

games, sports, technology and media.

It is estimated that billions of dollars

from both countries are illegally bet

every year, the legalization of sports

betting will generate a safer and more

reliable environment that will grow

the great potential market of these

countries and that of Latin America.

The success of sports betting in

Argentina and Brazil will be based

on advertising, sponsorship and

brand development, in a database

of committed fans, the popularity

of live or in-game betting and the

importance of official live data They

CAPITAL: BUENOS AIRES

POPULATION: 2.890.000

could have an even greater influence

on who will be the winners and losers

in these markets.

The legalization of sports betting in

Argentina and Brazil will create a

significant amount of money for these

countries, their institutions and for

those in the sports ecosystem, from

the holders of rights and equipment

to the television networks and, of

course, the sports betting operators

themselves. But this is a new world, in

which the data and the speed at which

it may be available will be the main

ones. Those who understand this and

understand how to create a live sport

experience without interruptions that

integrates games, market knowledge

and betting opportunities to improve

the fan experience, will finally be the

winners.

AREA

2.78 MILLIONS KM2

POPULATION

44.072.000 (2018)

INTERNET USERS

34.79 MILLONES

Betting Mgz Edición 21 | Fadja Colombia 2019


46

Argentina

Betting Mgz Edición 21 | Fadja Colombia 2019

MOBILE UNIQUE

USERS

29,3 MILLIONS

USERS MOBILE

PENETRATION

66%

CAPITAL: BRASILIA

POPULATION: 2.418.000

ACTIVE SOCIAL

NETWORKS USERS

34 MILLIONS

46% OF THE

POPULATION

USES THE

MOBILE TO PLAY

26% USE IT

FOR BANK

TRANSACTIONS

PC AND

LAPTOPS

MOBILES

TABLETS

OTHERS

AREA

8.516 MILLIONS KM2

INTERNET USERS

139.1 MILLIONS (2018)

PARTICIPATION OF WEB

TRAFFIC BY DEVICE

BASED ON THE PARTICIPATION OF

EACH DEVICE IN ALL WEB PAGES

SERVED TO WEB BROWSERS

POPULATION

210.1 MILLONES (2018)

+57%

INTERANNUAL

CHANGE

+9%

+42%

INTERANNUAL

CHANGE

-10%

+2%

INTERANNUAL

CHANGE

-21%

+0,11%

INTERANNUAL

CHANGE

+175%


Brasil

47

COMPUTADORAS

DE ESCRITORIO Y

PERSONALES

TABLETS

MOBILE UNIQUE

USERS

143 MILLIONS

USERS MOBILE

PENETRATION

68%

+67%

INTERANNUAL

CHANGE

-1%

ACTIVE SOCIAL

NETWORKS USERS

130 MILLONES

PARTICIPATION OF WEB TRAFFIC BY DEVICE

BASED ON THE PARTICIPATION OF EACH DEVICE IN ALL WEB

PAGES SERVED TO WEB BROWSERS

+1%

INTERANNUAL

CHANGE

-28%

43% OF THE

POPULATION

USES THE

MOBILE TO PLAY

MOBILES

OTHERS

+32%

INTERANNUAL

CHANGE

+4%

+0,15%

INTERANNUAL

CHANGE

+67%

35% USE IT

FOR BANK

TRANSACTIONS

Betting Mgz Edición 21 | Fadja Colombia 2019


& INVESTOR

SUMMIT

November 4-6, 2019

New York, NY, USA

In partnership with

Sports Betting.

Media.

Investment.

www.SportsBettingUSAconference.com


51

THE GLOBAL BETTING

AND GAMING SHOW

5,000

DELEGATES

200+

OPERATOR

COMPANIES

8-11 SEPTEMBER 2020

BARCELONA FIRA, BARCELONA

350

SPEAKERS

60+

COUNTRIES

REPRESENTED

200

EXHIBITORS

90

SESSIONS /

PRESENTATIONS

FOR MORE INFORMATION PLEASE VISIT

WWW.SBCEVENTS.COM

Betting Mgz Edition 25 | ICE Africa 2019


54

Betting Mgz Edition 25 | ICE Africa 2019

AstroPay:

Experience

in emerging

markets

With more than 10 years of experience in various

industries, AstroPay integrates the group of online

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Our mission is clear: Extend and make

local payment solutions accessible to

international operators, by enabling

both for deposits and withdrawals,

providing an exceptional user experience.

Through the AstroPay virtual prepaid card

(AstroPay Card), operators offer their users a

variety of well-known and convenient local

payment methods, which ENABLES them to

obtain AstroPay Cards in local currency. Being

a globally accepted solution tailored to each

region, AstroPay gives users a simple, fast and

reliable experience.

We have consolidated experience in more than

20 emerging markets, including Latin America,

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With one single integration you can receive

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Give your customers the possibility to deposit

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Maximize your company’s

growth opportunities

Make AstroPay your strategic partner.

If you want to expand your business globally,

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astropaycard.com


Now AstroPay Card

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We provide the most efficient ways to pay online in

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We are a company with

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Our developments include

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Sports Betting

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Quote Management

Manage all your quotes: customize your quotes, improve

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Emotion at any time! Bets on real time, statistics of the

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Show special offers on promotional banners while

customers view and choose their bets.

Easy Setup

Define and control your income and payment strategy,

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Promotions

Exclusive offers to keep your customers,

Vouchers for retailers, E-tickets and digital wallet

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Experiencies

Every game is special, because they are designed for

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Innovative Slots

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SMARTER

SPORTS BETTING SOLUTIONS


59

Betting Mgz

GET READY

G2E 2019

Edição 24 | Brasilian Gaming Congress 2019

#GLOBALPERSPECTIVE


THE FIRST STEP

IS THE HARDEST

We have plenty of experience finding success in new markets.

We provide the perfect tools to support for your journey;

our track record speaks for itself.

Let us help you find your feet.

Contact sales@playngo.com and

let’s take that first step, together.

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