Creative HEAD October 2019

alfolltd

In print•online•everywhere!

£4.50 OCTOBER 2019

Style,

revisited

PAST TENSE, FUTURE PERFECT INSPIRATION


“The past is a foreign country –

JUST BECAUSE IT’S a hair shoot,

doesn’t mean it has to be studio-based

with tight head and shoulder shots artfully

choreographed, right? Shot on location

in Hackney, this fashion story identifies

the power of classic, iconic hairstyling

from decades past as they are given fresh

twists to make them all utterly modern

and wearable, thanks to the talents of two

of todays’ hottest young stylists – Sarah

Black and Harriet Rose Stokes.

Creative HEAD and BaByliss PRO

challenged this duo to revisit iconic

moments of three decades – the ’50s, the

’70s and the ’90s – and bring them up

to date with their personal takes, mixing

professional and streetcast models. From

rockabilly rolls to a high half pony that

every girl’s gonna really, really want, this

collection of classic looks timewarped

with the most modern of vibes is the

epitome of salon styling skills and editorial

eye. Let’s go round again...


they do things differently There”

CREATIVE HEAD PARTNERSHIP

Hair: Sarah Black, Linton & Mac, for BaByliss PRO assisted by

Eden Brown; and Harriet Rose Stokes, Not Another Salon

for BaByliss PRO assisted by Kelly Astrid McLaughlin

Make-up: Lan Nguyen-Grealis

Styling: Mekel Bailey, assisted by Connie Lola Lewis

Photography: Andrew Woffinden

Shot on location at Blythe House, supplied by airspace locations


Good golly,

Miss Molly


The ’50s

Forget the prim and proper post-war attitude and

channel the flipside of the decade that saw the birth

of youthful rebellion – the rebels without a cause, the

wild ones. Underneath the veneer of respectability was

a beating heart of sensuality, defiance, even a little

perversion. “I’m looking from a rockabilly, rebellious

vibe that’s a little bit androgynous. I’m adding on quite

a cool girl, putting the 2019 spin on it,” says Sarah

Black about her Teddy-girl finish. “So, a slightly more

relaxed version with a kind of injection of rockabilly. It’s

kind of a mash up – Elvis, but with our Brit edge to it!”

Harriet Rose Stokes chose to go a little darker. “I loved

the short black bob that Bettie Page rocked. It was

pretty and soft yet structured,” admits Harriet. “She

was quite a rebel, and that made me want to take the

traditional Bettie Page look a bit further.”

CREATIVE HEAD PARTNERSHIP


SARAH’S KIT

BaByliss PRO Italia Brava hairdryer

BaByliss PRO Titanium Expression 25mm tong

BaByliss PRO Titanium Expression 32mm tong

L’Oréal Professionnel TECNI.ART Rebel Push Up

L’Oréal Professionnel TECNI.ART Pli

Model: Angelica Equihua at Established Models; dress by Teatum Jones,

corset by Elissa Poppy, shoes by Ash, earrings by Lollipop The Brand

“It’s not smooth and

not perfect like a ’50s

housewife roll. It’s a lot

more like a victory roll,

but more broken. My

rockabilly roll is slightly

falling apart – it’s got a

really soft texture that

I’m going to shatter,

so it’s kind of a little

grungy. The Titanium

Expression tongs

are great for nailing

that piecey-ness!”

Sarah Black


“Working on this shoot, my

favourite era was the ’50s.

I’ve gone a little bit more

textured instead of being

all precision. I think that

makes it more modern. I

love a short fringe. I’m not

a huge fan of cutting, but a

short fringe? Throw that at

me every day!”

Harriet Rose Stokes

HARRIET’S KIT

BaByliss PRO Conical Wand

evo haze styling powder

evo salty dog salt spray

CREATIVE HEAD PARTNERSHIP

Model: Hannah Bodenham; jacket and skirt by Barbara Bologna

at Layers London, shoes by Marc Cain


The ’70s

Think of the 1970s and the temptation is to think

in clichés – all flares and Farrah Fawcett flicks.

But this is a decade with a double life – on one

hand you have the high shine of glam rock and

disco (Studio 54 will never really die), while on the

other you have the brutal back-to-basics of punk,

ripping everything up to start again. It’s no surprise

that this is a decade that’s so fertile for style

inspiration. “There were a lot of smooth waves

and soft, big flicks around in the ’70s and all that’s

really gorgeous,” says Harriet, “but I wanted to do

something a little bit off the beaten track, not your

obvious go-to.” “When I think of the ’70s I’m more

drawn to the middle and end of the decade – like

Debbie Harry,” adds Sarah. “That was exactly

what came to mind when we got the brief.”


CREATIVE HEAD PARTNERSHIP

One

way or

another


Model: Alexandra Goldenberg at Profile Models; jumper by StillStill

Studio, top, trousers and shoes by DANYUAN CHEN

“One of Jerry Hall’s

most iconic ’70s

looks is a black and

white shot in a shirt,

buttons open, and

with a lot of textured

hair. I wanted to do

more texture, rather

than soft waves. I’ve

used the Deep Waver

– I’m obsessed!”

Harriet Rose Stokes

HARRIET’S KIT

Italia Brava hairdryer

BaByliss PRO Deep Waver

evo salty dog salt spray

evo builder’s paradise working spray

evo haze styling powder


“I think everyone wants that super

relaxed, edgy texture in their hair,

so I wanted to combine those two

elements. It’s not as fl uff y and white

as Debbie Harry’s was, but a little

bit cooler, a little bit more wearable.

You could defi nitely see this girl

walking down the street today”

Sarah Black

Model: Megan Szczypka; dress by Renli Su

at Layers London, boots by Gayeon Lee

CREATIVE HEAD PARTNERSHIP

SARAH’S KIT

Titanium Expression 25mm tong

Titanium Expression 32mm tong

Windle London Day and Night Cream

L’Oréal Professionnel TECNI.ART Savage Panache


Baby,

one

more

time


The ’90s

Wait, a hair shoot inspired by ’90s trends and

no ‘The Rachel’ in sight? You better believe

it. Yes we had Friends and The Fresh Prince

of Bel-Air, but this was also the era when the

raw took on the runways as Marc Jacobs

and Alexander McQueen delivered the pull

of grunge. But as well as riot grrrl, you also

had girl power, played out in multicoloured

brightness with the volume turned up to 11.

“I’m always drawn to grunge, so I really

wanted to do that lank, unstyled, unwashed

feeling of that grunge kid of the ’90s,” admits

Sarah. “There’s Sporty Spice and you have

Britney Spears, although that was more

pigtails,” muses Harriet on high ponies of

the decade. “The ’90s are everywhere right

now. For me, they are just ‘so much’ –

so many accessories, so many braids,

so much everything!”

CREATIVE HEAD PARTNERSHIP


Model: Prim Patnasiri at Nevs Model Agency; jacket and body by Levi’s, trousers by 3.1 Phillip Lim

at Layers London, shoes by Dr. Martens, bag by Melissa + Fila, jewellery model’s own

“With grunge the hair is

always quite hanging,

so I’m trying to emulate

that in a little bit more of

an editorial sense. We’re

just keeping the texture

quite wet, greasy, oily.

No volume, completely

opposite to what we’re

used to achieving. I want

to create separation. The

new Prima 3000 Styler

is perfect for getting that

just right…”

Sarah Black

SARAH’S KIT

Prima 3000 styler

L’Oréal Professionnel TECNI.ART Pli

L’Oréal Professionnel TECNI.ART Transformer gel


“I wanted to do

a big half-up,

half-down pony,

incorporating

more of a

polished wave

with the Titanium

Expression Tong,

making it a little

bit more modern.

If I went for a high

top pony with

loads of crimp,

it might be too

’90s, if you know

what I mean?”

Harriet Rose Stokes

CREATIVE HEAD PARTNERSHIP

Model: Agata Baran; top by Maison Margiela at Layers London,

skirt by Agne Kuzmickaite, shoes by Melissa + Fila, socks model’s own

HARRIET’S KIT

Titanium Expression

25mm tong

evo salty dog salt spray

evo builder’s paradise

working spray

evo haze styling powder


Meet the Time

BEHIND THE SCENES IN A FOUR-STOREY VICTORIAN TOWNHOUSE, A TIME TEAM MADE MAGIC HAPPEN...

Sarah Black

Black might be her name, but The

It List It Girl 2019 and multi awardwinning

colourist has built a brand on

mossy green, tobacco yellow, neon…

a plethora of punky perfect takes on

fashion-forward hair. Having initially

made her name in Aberdeen

at Linton & Mac, she can now be

found monthly at The Social in

London alongside Ky Wilson and

his crew, while also educating and

speaking at events such as our very

own Salon Smart. Oh, and she’s been

published in Elle, dontcha know.

“I’ve always got a reference in

my mind. I’m a magazine gal,

right? Love magazine, Dazed,

all that kind of stuff”

“When I’m sourcing

models I always look for

an attitude. They can be

prissy and they can have

great hair or have a really

distinguishing look, but

I think if they don’t have

an attitude, that doesn’t

sell the look. I wanted all

my models to have an

essence of cool. I want to

be them!”

TIP!

“I used the BaByliss PRO Titanium Expression

25mm and 32mm tongs cold on damp hair,

just to create some texture and shape”


Travellers

CREATIVE HEAD PARTNERSHIP

Harriet Rose Stokes

Having started out in the West Midlands and

winning national new talent competitions,

Harriet took a chance and moved to London

to work in a start-up in East London called Not

Another Salon, you might have heard of it?

Through her education work as Sophia Hilton’s

first assistant, Harriet has helped educate

crowds in South Africa, Australia and France.

She’s won more awards since (in fact, she

and Sarah became buddies as winners of a

major colour competition back in 2017) and

her role as social media coordinator for Not

Another Salon has helped the salon continue

to dominate on Instagram.

“To make this more modern I added some

accessories at the front. Yeah, two big clips,

we all know they’re in right now and give it

that more modern vibe!”

“With accessories it’s like

do you go a little bit or do

you go whole hog? So I

brought a whole batch of

accessories with me!”


MORE!More!More!

How do you like it? With loads of exclusive backstage interviews, videos and extras

please! Catch it all at creativeheadmag.com

FOR MORE INFORMATION ON THE TERRIFICALLY TIMELESS BABYLISS PRO TOOLS,

VISIT BABYLISSPRO.CO.UK

FOLLOW @BABYLISSPROUK ON


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Inspired by the vivid colours produced by bacteria in the hot springs of Yellowstone

National Park, Ulises Peluqueros plays with form and texture in ‘NE-GO’

In conversation with… Colin McAndrew.

Press play on the latest in our series of

films, where we chat all things hairrelated

with Wella Guest Artists

Have you got a ticket to ride? The

Coterie hits Liverpool for the first time

later this month, with a top trio of talent.

Catch all the post-event action online

Innovators, legends and inspiration.

Relive all the best bits of the

momentous #MWIT19 night by hitting

play on our Grand Final highlights reel

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


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Editor’s letter

24

70

20

THE SEX PISTOLS in Manchester in 1976… Oasis at

Knebworth in 1996… there are events where the impact of what

occurs ripples through the cultural landscape for years. Well, 700

lucky industry insiders can now boast: “Most Wanted and The It List

2019 Grand Final at Printworks? Yes, I was there…” It was boisterous

and fun and emotional and everything in between, perfectly reflecting

this exceptionally talented and supportive industry of ours. There was

so much love in the room and, in our souvenir supplement (free with this

issue), we have tried to capture that magic to share with you all, whether

you were in that incredible venue or not. You’ll hear more from our

winners in issues of Creative HEAD to come (and it starts in this one!)

but what you’ll also hear is passion, determination and pure grit.

We hope it leaves you feeling inspired to create your own

memorable stories to share for #MWIT20 when the competition

opens in March…

Amanda Nottage

Editor

JOIN US!

MWIT19 is a wrap! So what’s

next? First, The Coterie will

make its Liverpool debut

on 14 October; hear from

colourist Nicola Clarke

about A-list collaborations

with stars like Cate

Blanchett and Leonardo

DiCaprio, and tune into

a talk with Rankin’s righthand

hairstylist Nick Irwin

and former The It List It

Guy, Paddy McDougall

(see page 35). Then, on

3 November, Salon Smart

lands in Dublin! Expect a

packed presenter line-up, great

debate and brilliant business

advice (from page 38). Finally,

on 18 November Ky Wilson

is taking you to a bad salon,

see page 36. Find out more at

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


October

WHAT’S INSIDE

In print•online•everywhere!

£4.50 OCTOBER 2019

OCTOBER 2019

FASHION

Areté’s Matt Pearson utilises

physical photographic film for

a healthy dose of nostalgia

64

44

LOUIS BYRNE

The stylist to the stars talks about his

#ICanIAmAndIWill campaign

FREE WITH THIS ISSUE!

CREATIVEHEADMAG.COM

Style,

revisited

PAST TENSE, FUTURE PERFECT INSPIRATION

ON THE COVER

Hair by Sarah Black and

Harriet Rose Stokes for

BaByliss PRO.

Styling by Mekel Bailey.

Make-up by Lan

Nguyen-Grealis.

Photography by

Andrew Woffinden.

MWIT

THE

CREATIVE HEAD PRESENTS MOST WANTED AND IT LIST AWARDS SOUVENIR SUPPLEMENT #MWIT19

TECHNOLOGY

Savvy software and

clever apps can go a

long way in the salon

EARTH-SHAKING

HEADLINE-MAKING

GAME CHANGING

ALL THE GRAND FINAL ACTION

(THAT’S FIT TO PRINT!)

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

COMMERCIAL EDITOR

EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

House of Holland

Mark Fast

Erdem

MWIT 2019

CROWNS NEW HEROES

MWIT

THE

WINS FOR Sam

McKnight, Sophia

Hilton and Lloyds Hair

at the Most Wanted

and The It List Awards

2019 means next year

we will be crowning

three Legends! Lloyds

Hair clinched a third win

for Best Salon Team, Sophia Hilton wowed

everyone with a third straight victory for

Colour Expert, and Sam McKnight, already a

Legend for his three Session Stylist wins, was

crowned Hair Icon once more, making him

Most Wanted’s first double Legend.

Linton & Mac was also a big winner on the

night, with the team scooping up Most Wanted

Best Local Salon, while co-founder Jenn

Linton won The Entrepreneur and colourist

Sarah Black won The It List It Girl prize.

More than 700 talented and passionate

hairdressers gathered in the iconic Printworks

for the Grand Final, hosted by comedian Luisa

Omielan. Fashion favourite Anthony Turner

won his first ever Most Wanted Award, for

Session Stylist, and Tom Chapman proved a

popular choice for Award for Innovation for

The Lions Barber Collective. See all of the

action from the night, in our Most Wanted and

The It List Grand Final souvenir supplement,

free with this issue!

FREE

WITH THIS

ISSUE!

CREATIVE HEAD PRESENTS MOST WANTED AND IT LIST AWARDS SOUVENIR SUPPLEMENT #MWIT19

EARTH-SHAKING

HEADLINE-MAKING

GAME CHANGING

ALL THE GRAND FINAL ACTION

(THAT’S FIT TO PRINT!)

Vegan, cruelty-free,

biodegradable, travel-friendly

and made without using water

– there are so many reasons

to love the rescue My. Hair

Shampoo Bars! They’re bound to fly

off your shelves…

my-haircare.com

Matty Bovan

Paula Knorr

Sam McKnight at Halpern

Preen

Packed with

plaits at LFW

THIS SPRING/SUMMER London Fashion Week celebrated dressed hair and

quirky, individual touches. S/S20 began at Mark Fast with elaborately braided

ponytails designed by TIGI European session director Maria Kovacs. Braids

were also big news at Bora Aksu, with twin plaits designed by Tina Outen

for L’Oréal Professionnel, and spiky single plaits at Erdem, created by Most

Wanted Session Stylist Anthony Turner for L’Oréal Professionnel and Dyson.

Braiding featured at the Preen by Thornton Bregazzi show, where Eugene

Souleiman for Wella Professionals focused on individualised styles. The

Fashion For Relief show saw Johnnie Sapong’s Leonor Greyl team also opt

for lots of individual styles, as did Adam Reed for ghd at House of Holland.

Meanwhile we saw the opposite effect at Sharon Wauchob under Neil

Moodie for L’Oréal Professionnel’s watchful eye, as male and female models

embodied modern androgyny with poker-straight, sleek hair.

Accessories caught our eye at Paula Knorr as ANTI’s Nick Irwin used

nonchalant placements of trinket-like clips and headbands for a cool-girl

feel. Elsewhere, super-long ponytails got two extreme treatments – Sam

McKnight’s were crimped to perfection using the Ceramic Crimping Iron

from BaByliss PRO for Halpern. While Syd Hayes for BaByliss PRO was

joined by Redken global creative color director, Josh Wood, getting their

hands dirty at Matty Bovan as ponies were dipped in Farrow & Ball paint,

the perfect contrast to the dreamy blonde hues.

Sharon Wauchob

Bora Aksu

Images courtesy of ANTI, BaByliss PRO,ghd, Leonor Grey,

L’Oréal Professionnel, TIGI and Wella Professionals

16


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#CHedit

MY month

AHEAD

What October

has in store for...

ELECTRIC HOLDS FIRST SUMMIT

ELECTRIC LONDON HOSTED its first Global

Summit, welcoming guests from the UK, the US

and Canada for a four-day event featuring lookand-learn

seminars, education and networking.

Mark Woolley, brand founder, international

creative director and newly-crowned Most Wanted

Business Thinker 2019, hosted the summit at

Falmer Court in Brighton, the future Electric London

‘What is hair toner?’

Was the most commonly searched beauty question in the UK in the past 12 months.

According to a survey from Fragrance Direct, British consumers searched to understand

hair toner almost 200,000 times, identifying an opportunity for salons to better educate

clients on toning treatments and services.

SESSION STARS TAKE PART IN

HAIRCUTS4HOMELESS POP-UP

ADAM REED, Neil Moodie, Johnnie Sapong

and Leigh Keates took to the streets around

Covent Garden in London for a special

Haircuts4Homeless pop-up. The stylists,

pictured above from left with founder

Stewart Roberts centre, joined the event held

in collaboration with London Beauty Week

to offer free haircuts for homeless people in

the area. The Haircuts4Homeless project has

given more than 40,000 haircuts.

HQ that encompasses the Electric London Studio,

Education Academy, offices and land that grows

many ingredients that feature in its product line.

“Over the past 10 years, Electric London has

become a global business brand,” Mark said.

“This Global Summit was the ideal time to invite

our growing family in the US and Canada to

experience Electric London in its own home.”

Cloud Nine hopes

to save discarded

tools with service

CLOUD NINE HAS launched a new Iron

Recycling Service that aims to save as

many as 1.5 million straighteners from

ending up in landfill. This free service

accepts all straighteners, regardless of

brand or place of purchase. Prompted by

user feedback and queries about recycling

capabilities, Cloud Nine’s initiative is an

industry first to make an impact on the

one million tonnes of electrical equipment

that end up in landfill each year. The brand

has also reduced its product packaging

by 30 per cent, in an effort to reduce its

carbon footprint. Customers can head to

cloudninehair.com for more information on

the initiative and download freepost labels

for their returns.

ADAM GORE

BARBEROLOGY

It is an especially busy

month for us as we unveil

the expansion of our location

in the Jewellery Quarter in

Birmingham – we’ve doubled

in size to cater for the growing

demand. I’ll also be busy

creating fresh educational

content

from both

barber shops

for our

Barberology

YouTube

channel.

SIOBHAN JONES

ROSE & WILD

This month marks the

opening of our new studio

space, which will be used

for colour courses, external

events and creating social

media content. I’m also

prepping for Salon Smart

Dublin, where

I’ll talk about

my experience

of starting my

own brand and

salon – watch

this space!

MOVERS AND

SHAKERS

Sophia Hilton has been

revealed as the official

colour brand ambassador

for Crazy Color.

Patrick Wilson is the new

styling ambassador for

Bumble & Bumble.

Colour specialist Warren

Boodaghians has

returned to HOB Salons

as head of technical for the

group and its Academy.

18


Celebrating the Italian genius of Leonardo da Vinci.

THE LEONARDO DA VINCI NATIONAL MUSEUM OF SCIENCE AND TECHNOLOGY, MILAN, ITALY

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NEW CONCEPTS OF RED, BLONDE AND BROWN.

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10

SMASHING

MWIT!

LADIES AND GENTLEMEN,

MEET THE TRAILBLAZERS

IN BRITISH AND IRISH

HAIRDRESSING! THEY’RE THE

LEADERS, THE MENTORS,

THE PERFORMERS, THE

CONTRIBUTORS, THE YOUNG

ENTREPRENEURS, THE

CREATIVE SUPERSTARS,

THE SUPPORTERS OF

LOCAL COMMUNITIES, THE

SAVIOURS OF THE HIGH

STREET. THEY ARE, OF

COURSE, THE MOST WANTED

AND THE IT LIST STARS OF

2019!

EXCLUSIVELY SPONSORED BY

THE RISING STAR

Callum McDonald

Ruffians

THE FASHIONISTA

Tom Gilling

Taylor Taylor London

THE ENTREPRENEUR

Jennifer Linton

Linton & Mac

THE VISIONARY

Amelia Evans

Hare & Bone

THE IT GUY

Jamie Benny

Hare & Bone

event

THE IT GIRL

Sarah Black

Linton & Mac


2019

2019 WINNERS NAMED

INDEPENDENT STYLIST AWARD FOR INNOVATION

CATEGORY SPONSOR

CATEGORY SPONSOR

BEST NEW BOUTIQUE SALON

CATEGORY SPONSOR

Paula McCash

MALE GROOMING SPECIALIST

CATEGORY SPONSOR

Tom Chapman

for The Lions Barber Collective

SESSION STYLIST

CATEGORY SPONSOR

douce

Cambridge & London

Darren Fowler

Fowler35

Anthony Turner

BEST SALON TEAM

CATEGORY SPONSOR

CREATIVE TALENT

CATEGORY SPONSOR

HAIR ICON

CATEGORY SPONSOR

Lloyds Hair

Waterford

BEST LOCAL SALON

CATEGORY SPONSOR

Linton & Mac

Aberdeen

Zoë Irwin

John Frieda Salons

BUSINESS THINKER

CATEGORY SPONSOR

Mark Woolley

Electric Hairdressing

Sam McKnight

LEGEND

Dylan Bradshaw

Exceptional Stylist

2016/17/18

BEST NEW SALON

CATEGORY SPONSOR

COLOUR EXPERT

CATEGORY SPONSOR

Gina Conway Salons and Spas

Wimbledon

Sophia Hilton

Not Another Salon

BEST SALON EXPERIENCE

CATEGORY SPONSOR

Michael Van Clarke

London

HAIR TREND

CATEGORY SPONSOR

Desmond Murray

Atherton Cox

#MWIT19 FOREVER!

Head online to read about the 2019

Grand Final, view our image galleries

and watch the heavenly highlights film

creativeheadmag.com/events


Fancy blow-drying

clients with the power

of a Harrier Jump Jet?

Well, the WT-1 Harrier

Hairdryer from Electric

Worktools is the next

best thing…

RRP £95

01273 775397

electric-hair.com

The milk_shake

Integrity Reconstructive

System is made up of

three parts – Rebuilder,

Fibre Sealant and

Leave-in – to restore

damaged hair.

IN-SALON

SERVICE

01392 365177

milkshakehaircare.

co.uk

The seven new Vero K-Pak

Color Age Defy Natural Beige

shades from JOICO tap into the

mushroom-tone trend perfectly.

IN-SALON SERVICE

0845 0712326

joico.eu

Faction 8 is Pulp Riot’s highly-anticipated permanent colour range

created specifically for today’s techniques – 10 colour families and

80 shades with potent boosters give you true flexibility.

IN-SALON SERVICE

0330 0940450

capitalhairandbeauty.co.uk

Irresistible services consumers will want

to snap up, selected by the Layered team

We know how tricky it is to get colour to last

as well as you, and your client, would like. Even if

they are looking after their colour with specialist

shampoos or masks, it’s inevitable that the colour

will warp due to the minerals and metals found

in the water we use daily. Color Wow’s

Dream Filter helps to negate these

effects of water impurities on your

colour work, acting like an Instagram

filter in real life. This easy-to-use

spray doesn’t strip, dehydrate or

damage hair as it works – leaving

hair bright and perfected. So that

salon selfie your client takes after her

service? She can ditch the filters…

RRP £24

020 7229 5757

colorwowhair.com/uk

Remi Cachet founder Victoria

Lynch created the Master

Parting for her own clients

suffering with hair loss.

Now it’s available to salons

in 19 shades and a variety

of fittings.

TRADE PRICE FROM £329

01642 867213

remicachet.com

New whip it good

moisture mousse

from evo is rich yet

with a light hold

that enhances and

controls dry hair,

reducing frizz and

adding shine.

RRP £21

0800 9554285

evohair.co.uk

The new Wet

Detangler Large

from Tangle

Teezer has the

same flexible

teeth of the

original, but at 20

per cent larger and

with 108 more teeth,

it is ideal for thick and

curly hair.

RRP £14

020 7738 4458

tangleteezer.com

The ghd Royal Dynasty

collection is here to put clients

in the holiday spirit early. These

sleek burgundy travel cases

and pretty rose gold tools would

brighten anyone’s Christmas.

RRP FROM £99

01924 423400

ghdhair.com

Choose from six KeraStraight styling options to mix and match

and use wet and/or dry – it’s fun to experiment!

RRP FROM £23

0330 0882226

innoluxe.com

Thanks to probiotic and

prebiotic active ingredients,

SCALP from ALFAPARF

Milano’s Semi Di Lino range

is dedicated to balancing the

scalp and revitalising the hair.

RRP FROM £12.95

+353 4585 6490

expertpro.ie

22

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES,

ADD TO MENUS AND SHARE WITH YOUR STYLISTS

One to watch...

There’s nothing like being in on a secret, right? Well, with It’s

a 10 you need to get in quick, because this cult US brand is

gearing up to go big here in the UK. Founder Carolyn Aronson

was frustrated with the myriad products brands were

launching that did only one thing well. She wanted one

product that would do lots of things well – and It’s a 10

was born. The original Miracle Leave-In product has 10

benefits to guarantee gorgeous hair and fast became a

hero for hairdressers across the US. Now launching in

the UK, its line-up includes shampoos, conditioners,

masks and more to get experimenting with. They’re

all stuffed with natural ingredients too, such as

sunflower seed and green tea. Believe in miracles…

RRP MIRACLE LEAVE-IN £15

0345 201 0825

astonandfincher.co.uk

MOO HAIR

TWO YEARS AGO, over Christmas dinner, mother and

daughter Suzie and Olivia Gillespie talked about creating a

range of hair products using natural ingredients. Inspired by the

rise in vegan salons popping up across the UK, the Scottish

duo wanted to create an ethical line that suited all hair types

and was kind to the environment. The result? Moo Hair.

After spending months in the lab experimenting with

ingredients derived from renewable sources, including

Icelandic moss, marula oil and sea salt, Suzie and

Olivia decided on seven wonder products for their

fi rst capsule collection. Named aff ectionately after

the Highland cow due to its fabulous

coat, Moo Hair’s philosophy is simple:

natural, ethical, kind to the environment

and never tested on animals. And it’s

not just caring for our environment

that makes Moo Hair such an ecowarrior.

Suzie and Olivia also strongly

believe in Fairtrade, which empowers

entire communities for whom the

harvesting of the marula nut is a

vital economic lifeline. Naturally rich

in antioxidants, vitamin C and E and

essential fatty acids, marula oil helps

to protect from UV exposure and other external aggressors.

Filtered on location in Madagascar, the marula oil used in Moo

Hair products is 100 per cent pure virgin, wild harvested, handselected

and cold-pressed, with no added chemicals.

Another miracle ingredient found in the products is Icelandic

moss, which only grows in clean air. Suzie and Olivia are

so passionate about Moo Hair being good for hair and the

environment that everything in the range is made using

at least 95 per cent naturally derived ingredients

(except Moo Hair Spray which is 86 per cent). This

means that only ingredients where 100 per cent of

the molecule comes from a plant, nonpetroleum

mineral, water, or obtained

through a clean chemical reaction count.

Everything in the luxurious range, from

the Moo Hair Miracle Shampoo and

Conditioner to the Moo Hair Sea

Salt Spray, promise to reduce frizz,

protect from UV exposure and

environmental toxins, and leave

hair feeling clean, shiny, soft, full of

body and in a great Moo-d!

RRP FROM £22

moohair.com

CREATIVE HEAD

23


Inside

story

GINA CONWAY SALONS

& SPAS WIMBLEDON

NESTLED IN THE multi-million pound renovation of Elys of Wimbledon is Gina

Conway’s latest eco outpost, scooping up the 2019 Most Wanted Best New

Salon Award. It’s housed within Elys Urban Beauty, a collective of service-focused

beauty brands. Gina recruited a design agency a year before the opening to

ensure everything was correct, with two different experiences for clients to enjoy.

Downstairs, there are speedy services in a buzzy environment – you’ll find a blowdry

bar, a hair and scalp diagnostic station, a make-up bar and retail. Upstairs is

a sanctuary devoted to nurturing clients, with serene spa rooms, a community

table and plenty of greenery. It’s all clean and minimal yet welcoming, thanks to

textural elements such as rough timber, exposed brickwork and teal tiles. It’s also

conscious of its eco footprint, with elements from the previous salon upcycled

alongside restored furniture. Judges loved the “beautiful, multi-faceted space that

delivers a 360-degree lifestyle experience”, and who could blame them?

24


2019

25


THE BUSINESS EDIT

ROB FORGIONE

MY. HAIRCARE

WHAT ARE THE BENEFITS

OF RESCUE MY.HAIR

SHAMPOO BARS?

These are handmade

and cold-pressed salon

professional shampoo bars

that address every hair need.

They’re environmentally

responsible, use unique soapfree

technology, are vegan,

use natural colouring and are

super gentle with a neutral

pH. The box is reusable and

stores the bar between uses.

Also, no water is used in

producing the bars.

CAN THEY BE USED ON

COLOURED OR DAMAGED

HAIR?

They can be used on all hair

types including coloured

and sensitised, followed

with My. Haircare Treat

Conditioner. There are four

bars in the range; the rescue

My. Hair Hydrate Shampoo

Bar has moisturising and

hydro-active properties to

rejuvenate hair using extracts

of aloe vera, prickly pear and

carob seed extract.

WHAT ELSE DOES MY.

HAIRCARE HAVE PLANNED

FOR 2020?

We will be focusing on

education and events with

the My. Haircare collective

to ensure that hairdressers

get the best benefits from

infuse My. Colour and rescue

My. Hair. My co-founder

Denis Kovalyov and I really

love industry immersion.

It gives us the opportunity

as hairdressers and product

developers to create niche,

forward-thinking haircare for

other professionals.

HOW TO INTEGRATE

YOUR SALON INTO THE

LOCAL COMMUNITY

THE POWER OF SALONS as a force for

good has long been celebrated – we all know

haircuts can change lives and hairdressers

can become close confidantes. But some

salons go above and beyond, truly becoming

active hubs in their communities.

Mark Maciver, owner of the Londonbased

SliderCuts barber shops has created

an apprenticeship scheme to give young

barbers the opportunity to learn and give

free haircuts to members of the local

community, while the SliderCuts Runner

scheme provides a safe place for youngsters

to meet strong role models. “This is about

mentoring and keeping people out of trouble

and directing them in the right way onto

whatever path they want to take,” says Mark.

He has also launched the We Can Help

You Fill It scheme. The aim is to support

those who struggle with reading, writing and

comprehension complete forms that could

open up new opportunities. “The scheme

is intended to identify SliderCuts Studios

as a place where support and guidance can

be achieved to affect positive changes in

peoples’ lives,” he explains.

RAW in Dartford, Kent, is another salon

working to help out members of the local

community, with the VIP Sunday campaign

for children and their families with special

needs. “A client mentioned to me that she

didn’t want to bring her autistic daughter

in because the salon was busy, ” says Kim

Goodger, owner of RAW. “We’ve been shown

some techniques to help children with

special needs so that they have an enjoyable

experience in our salon and their parents

and guardians can relax knowing their

children are in safe hands”.

Fundraising can be a great way to raise

cash for good causes in your local area, and

bring your team together at the same time.

Sarai Hair in Crowthorne, Berkshire, has

championed local causes such as The Fire

Fighters Charity, to which they gave nearly

£9,000 following sky dives and dunks in

freezing cold water. In addition, they also go

into local schools to promote hairdressing

as an exciting career path. “This is a vital

strategy for us,” says owner Sarah Morrissey.

“Since our last careers night, we have had

two girls come onboard as Saturday staff,

hoping to start an apprenticeship after

secondary school.”

The good publicity that comes with

charitable actions can raise your salon’s

profile, bring your team together and even

secure loyal staff members for the future.

As Mark explains: “A good barber shop

should do more than just cut hair – it

should play a massive role in shaping

and helping

the entire

community.”

READ ALL ABOUT the Most

Wanted Best Local Salon winners,

Linton & Mac, on page 54!

JAYNE PRIGENT

JAS HAIR – MOST WANTED LEGEND

We have a saying in our salons that we enrich the lives of our

team, our guests and our local community. More than 95 per

cent of our team has attended local schools and it’s always been

important to me to be part of our community. I have organised treks

to the most amazing places – the Sahara Desert, the Grand Canyon,

the Inca Trail and the Great Wall of China – and we have raised £350,000 for a local hospital

charity. Our RewardMe loyalty scheme supports local businesses – we have so many firms

wanting to get involved and a waiting list of keen owners. Our city of Salisbury has had a

great deal to contend with in the past 18 months, and our high shops have suffered a loss of

footfall so it’s even more important than ever for local businesses to support each other.

26

CREATIVE HEAD


NO

FILTER

NEEDED

PUT THE SNAPCHAT AWAY, FORGET ABOUT

INSTAGRAM – COLOR WOW DELIVERS SUCH

AN INCREDIBLE FINISH THAT FILTERS

JUST AREN’T NEEDED

Chris Appleton

GAIL FEDERICI is on a

mission. A serial beauty

problem-solver, the Color

Wow chief executive and

founder wants to create

smarter, faster and safer

ways of protecting and

styling coloured hair. She’s

created a capsule collection

of products with groundbreaking,

innovative

formulas from Dream Coat

Supernatural Spray to a full

Dream Regime including

Color Security Shampoo

that leaves nothing behind

but clean, fresh, glossy hair

to solve all of the issues that

come with coloured hair.

“I’m obsessed

with Dream

Filter! I’ve

never worked

with a product

quite like it”

CHRIS APPLETON, COLOR WOW

GLOBAL ARTISTIC DIRECTOR

If your clients are chasing

that unrealistic, ultra-filtered

look, then you might want

to introduce them to Color

Wow’s Dream Filter. Forget

the KiraKira sparkling

Instagram filter, Dream

Filter does the job for you.

It extracts the unwanted

minerals and metals that

can be found in hard water

and can interfere with your

colour work, leaving hair

bright, shiny and super-soft.

Simply spray on before the

shampoo and leave for a

couple of minutes to activate.

This spray doesn’t strip hair,

dehydrate or damage.

Want an even more gleaming,

finish? Keep your eyes peeled

for the Color Wow EXTRA

Mist-ical Shine Spray, landing

next month. With technology

light years ahead, the clever

bods at Color Wow have created

a next-level shine spray to

light up hair with intense gloss

without weighing it down.

COMING

SOON

If you’re a salon owner or manager and you’d like to try any of these products and find out more about the brand,

email cs-uk@colorwowhair.com or visit colorwowhair.com/uk @colorwowhair

CREATIVE HEAD

27


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest and the Creative HEAD Reader Panel

ONCE EACH ISSUE of Creative

HEAD lands with our subscribers,

we speak to our Reader Panel to

ask them how their business is

going, in partnership with Phorest

Salon Software. We combine the

results from our Reader Panel with

research compiled by Phorest Salon

Software, using its client base of

salons from across the UK, to gauge

the what’s going on in the industry

and discuss how to solve common

problems and issues. This month

we’re talking about sustainability

and what salons are doing to be

kinder to the environment.

AVERAGE PERCENTAGE OF TURNOVER

ATTRIBUTED TO RETAIL SALES

8%

AVERAGE CLIENT SPEND

IN JUNE (EXC. VAT)

£47.28

HOW DO YOU

COMPARE?

How was business in August

compared with July?

DOWN

40% UP

50%

SAME

10%

How was business in August

compared with August last year?

READER PANEL MISSION: GET GREENER

90%

of salons have

made an eff ort to go

paperless with their

communications

40% salons sell

sustainable or

vegan products,

while only 10%

use vegan or

sustainable colour

“Our efforts at sustainability help us with client retention and

save the business some expense. We use text messages for

appointment reminders to reduce use of appointment cards

and all our marketing is done via email rather than post”

FIONA BELL, CLINTON JAMES

DOWN

40% UP

50%

SAME

10%

70%

of salons use

biodegradable

towels in the

salon

DID YOU KNOW…

UK SALONS PRODUCE MORE THAN

19 MILLION RECEIPTS A YEAR

HAVE YOU THOUGHT about switching to

paperless yet? Or are you still printing tiny

slips to hand to your clients on their way out?

If you do the latter, you could be contributing

to the 11.2 billion till receipts the UK produces

every single year, a hidden cost to retailers

and service providers that adds up to a

whopping £32 million. And, needless to say,

it’s not doing much for the environment either

– in case you’re wondering, those 11.2 billion

receipts look like just over one million trees.

If you haven’t started thinking about how

your salon can connect with customers who

have an eco mindset, now is the time to get

to it. It actually makes good business sense,

too. Apart from eliminating the cost of printers

and paper from your bottom line, by serving

your customers an electronic receipt instead

of a paper receipt you can gather precious

email addresses for your marketing database.

Go a step further and make your salon

completely paperless by using electronic

consultation forms. Again, this is not just a

play for the environment, it is also a savvy

business move. If you’re with Phorest, for

example, all your electronic consultation forms

are guaranteed GDPR compliant and are

easily stored and searchable. It’s a win-win.

If you’re wondering where to start, join us

on 24 October for the Salon Paperless Pledge

day. Just sign up to pledge to try and produce

zero paper receipts for one day only and

we’ll provide you with the support materials

you need to communicate to your clients

why you’re joining the movement. It doesn’t

matter if you use Phorest or not, the pledge

is open to all salons who want to start making

a difference in the world, one paperless

receipt at a time.

Sign up at phorest.com/gb/paperlesspledge

Shauna O’Halloran is content &

marketing manager at Phorest

Salon Software. Find out more

at phorest.com and

@phorestsalonsoftware

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

28

CREATIVE HEAD


RAISE THE BAR

THE NEW RESCUE MY. HAIR SHAMPOO BARS FROM MY. HAIR CARE ARE HERE TO SHOW YOU

HOW TO TAP INTO THE WATERLESS TREND SWEEPING THE BEAUTY INDUSTRY

WATER IS LIKELY to become one of the most valuable

commodities in the world. A slow-burning crisis set against

the backdrop of climate change, the increasing scarcity

of water has trickled down into trend-leading waterless

beauty formulations.

Step forward My. Hair Care’s rescue My. Hair Shampoo

Bars, here to help both your clients and the earth. These solid

shampoo bars use absolutely no water in their production, are

biodegradable and vegan, and are free from silicones, plastic

packaging, palm oils and animal testing.

Got eco-warriors in your chair? Then these will be a perfect

match – and demonstrate to them that you’re taking the

planet’s future seriously.

The professional soap-free formulations help to maintain

the scalp’s moisture levels without being stripping or harsh.

They couldn’t be easier to use – simply rub the bars between

wet hands to create a rich lather, and work into wet hair. It’s

that simple!

These sturdy bars are absolutely ideal for travel, bypassing

security with ease, and can be used on both hair and body.

It’s time to clear some space in your retail area in preparation.

We are forward-thinking innovators who

follow “ lifestyles, popular ideas and what the

market demands. One of the leading ideas is,

of course, looking after our planet, so it was

paramount for us to formulate products that

meet these mainstream demands and to bridge

the gaps in the haircare market

ROB FORGIONE, MY. HAIR CARE FOUNDER ”

RESCUE ME

RESCUE MY. HAIR HYDRATE

SHAMPOO BAR

Moisturising and hydroactive

properties work to

rejuvenate hair. These bars

contain extracts of aloe vera,

prickly pear and carob seed.

RESCUE MY. HAIR SMOOTH

SHAMPOO BAR

Smooths hair with a

synergistic blend of five oils

to moisturise and reduce

frizz: wild rose seed, olive,

grape-seed, corn germ and

sunflower seed oil.

RESCUE MY. HAIR VOLUME

SHAMPOO BAR

Cleanses hair and scalp to

enhance hair and volume,

while bean amino acids add

strength. Includes extracts

of soya germ, fava bean, pea

and kidney bean.

RESCUE MY. HAIR POLLUTION

PATROL SHAMPOO BAR

Enriched with oat protein

that purifies and soothes

all hair types and scalps.

Make a clean start for a more eco-conscious business with the rescue My. Hair Shampoo Bars.

For more information email info@my-haircare.com, visit my-haircare.com and instagram.com/my.haircareofficial

CREATIVE HEAD

29


#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

PAUL

FITZGERALD

PR HAIR

What are the

pitfalls and

opportunity

of rebranding

my salon and

what should

I avoid?

ROBBIE

BRUCE,

ROKU

Keep learning. I’ve been

in the industry since I was

16. Being in the salon day in,

day out, you learn what not

to do as well as what to do.

Saying that, don’t live in a

salon bubble. Get out there

and keep your skills fresh.

Money is a by-product of

success. Try not to worry

about it. If you focus on

delivering quality service

and growing a loyal clientele,

money will come.

Find out what motivates

your team. If you know this

you can help an individual

develop and grow. Do they

want more skills training?

Or do they want to move

into management?

Say thank you! It can be

easy to criticise, but don’t

forget to praise when a job,

however small, is done well.

Always praise in public and

criticise in private.

Look and listen. I read

people well, and keep my

eyes and ears open. Aim to

know what your clients want

before they do, and shape

your services around this.

KEN’S DIAGNOSIS

My initial questions to anyone who is

considering a rebrand would be ‘Why are

you rebranding? Is the business profitable?

Is it attracting new clients? Does it have a

good reputation? Does it attract good staff?

If the answer to all of these questions is ‘yes’,

then why risk a brand and reputation that

has been built up over many years, just so

that you can look like the ‘shiny new toy’?

It may be wiser to consider a brand

makeover. Refresh your logo and all of

your marketing materials, give the salon a

makeover, reignite your team but keep the

brand that is behind the reputation. This is

something that we see regularly with leading

products and high street retailers.

What I believe you are doing, Robbie,

is taking over an existing salon that you

currently work in and presumably you are

paying for the goodwill of the ‘brand’. I

understand your desire to ‘make your mark’

but please consider the above.

A rebrand could, however, bring some

wonderful opportunities. You could attract a

different clientele and new team members,

and you could totally reposition yourself

in the market place. All of these are great

reasons for a rebrand but make sure that

you totally re-invent your ‘product’ and all of

your marketing.

I am also aware that the current owner

will continue to work in the salon and this

can often bring its own challenges, all of

which I am happy to discuss

if you would like to email

me directly – contact

details are at the bottom

of the page.

You may have heard

the expression: ‘all fur

coat and no knickers’. My

concern would be that

you could end up

being ‘new fur

coat but same

knickers’.

There is

no right

or wrong

– good

luck

either

way,

Robbie.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

30

CREATIVE HEAD


OPEN UP

DREAMING OF A SHINY NEW SALON WITH YOUR NAME ON IT? THE NHF/NBF

SHARES SOME TOP TIPS ON HOW TO TURN THAT DREAM INTO A REALITY

BECOMING YOUR OWN boss, rising to the

dizzy heights of some of the top names in

the industry and leaving a legacy… it’s a

dream so real you can almost touch it. But

there’s an awful lot to think about before

you get those salon keys and welcome your

first client through the door. The NHF/NBF

is here to help, with a free guide to starting

your own salon business, download it now

at nhf.info/business-startup-guide.

“Before you do anything else, create

a business plan,” says NHF/NBF chief

executive Hilary Hall. “You will need to set

out your short-term and long-term goals

and how you intend to achieve them. It’s

important to be clear about your finances, for

example, how you will cover your start-up

costs and ongoing financial commitments

such as insurance, rent, rates and tax,

products, equipment and staff wages if you

plan to employ people.” Running out of cash

is a major cause of business failure, Hilary

warns, which is why it’s critical you create a

cash flow forecast for growth.

Taking the time to find the right location

is also crucial. “Research competitors in

the area, potential footfall, nearby parking

facilities and public transport links,” Hilary

advises. Once you’ve scoped out your

location, be clear about what services you’re

going to offer and how much you’ll charge.

NHF/NBF members benefit from a free 24/7

HR helpline for information and advice

about all aspects of running a business, and

there’s more at nhf.info/legal-advice.

Last but not least, make sure you’re

covered for any eventuality. You must have

insurance in place to protect your clients,

staff and business. NHF/NBF members

enjoy a 20 per cent discount with industry

insurance specialists Coversure. It’s time to

start making that dream come true…

HOW THE NHF/NBF

CAN HELP YOU

Not yet an NHF/NBF

member? For less

than 75p a day,

benefits include:

• Valuable discounts

on industry-specific

insurance

• Free health and safety

advice

• Free 24/7 legal and

commercial helplines

• Membership helpline

for everyday business

advice

• Free employment and

chair renting contracts

JOIN

THE NHF/NBF

BEFORE THE END

OF OCTOBER 2019

AND QUOTE CHO25 TO

GET £25 OFF YOUR

MEMBERSHIP FEE

Discover how the NHF/NBF can help to realise your salon dreams.

For more information, call 01234 831965 visit nhf.info

CREATIVE HEAD

31


#BusinessEdit

BUSINESS BUILDER

If you’re looking to extend the reach of

your salon, consider joining forces with

other local businesses to promote each

other’s services – think wedding or

occasion wear boutiques, or other beauty

businesses like barber shops or nail salons.

Leave your business cards, flyers and

pamphlets at their shop or salon and

offer to do the same in return!

From balayage and

ombré to glossing and

highlighting, the L’Oréal

Professionnel Trend

Techniques Course (£100

exc. VAT) will help you

get to grips with four of

the most popular colour

techniques. You’ll also

be given some great

on-trend ideas to help

inspire you for the

new season.

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

This month, Salon Services customers – both

online and in-store – can receive a free Klipad

Smart Speaker when they spend £125 with a

single brand. The offer applies while stocks

last, so get in touch with Salon Services to

get the T & Cs and find out which brands

are included in the offer.

WELL-GROOMED

BUYS FOR THE BOYS AT

For those starting out in

the barbering industry,

Mike Taylor’s Introduction

to Barbering Course (£150

exc. VAT) is a must.

Throughout the

day you’ll learn

all about the

basics of British

barbering – from

shaving secrets to

shaping haircuts for

the client – and the

importance of paying

tribute to tradition.

Joanne Etherson

Events manager

at Sally Europe

Q How important

is it for hairdressers

to attend important

industry events

throughout the year?

A “It’s incredibly

important. Attending

industry events is

a great way to learn

about new and

upcoming industry

innovations or trends.

Many brands and

wholesalers such as

Salon Services launch

new products and

brands, showcase live

education and have

some of the biggest

stars in hair discussing

and demonstrating

their favourite tips and

techniques. It’s a great

opportunity to meet

fellow hairdressers and

share ideas. Make sure

you get involved and

say hello to our expert

team, who can offer

advice to suit your

salon needs.”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

32

CREATIVE HEAD


#BusinessEdit

APPLY FOR SETTLED STATUS

AND GET AHEAD OF BREXIT

THE NHF/NBF is enouraging employees from

the EU, the European Economic Area or

Switzerland who are already in the UK to apply

for the EU settlement scheme now, before the

deadline of 31 December 2020. After Brexit,

the governement’s proposed new immigration

system from January 2021 for workers coming

into the UK would require them to be earning at

least £30,000.

Hillary Hall, NHF/NBF chief executive, said:

“As more than 60 per cent of jobs in the UK are

below the £30,000 threshold, applications for the

settlement scheme should be made now, even

if Brexit is delayed beyond 31 October. We have

written to Andrea Leadsom, secretary of state for

business, energy and industrial strategy, urging

her to lower the salary threshold. But as there is

a shortage of skilled hairdressers and barbers,

salons shouldn’t risk losing any EU workers they

currently employ by delaying.” To find out

more about EU the settlement scheme,

visit gov.uk/settled-status-eu-citizens-families

NHF/NBF BUSINESS AWARDS

FINALISTS REVEALED

THE NHF/NBF Business Awards finalists

have now been selected from hundreds of

outstanding entries. NHF/NBF president Ian

Egerton, said: “Our expert panel of judges,

including Creative HEAD editor Amanda

Nottage, had a tough job selecting this

year’s finalists as the standard of entries was

exceptionally high. We can’t wait to showcase

the success of some of the best businesses at

our glittering awards evening on 17 November,

when the winner of our Photographic Image of

the Year competition will also be revealed.”

Overall winners will be announced across 12

categories including four new ones for 2019:

Best Independent Beauty Salon; Best Social

Media; Best Salon Design; and Outstanding

Contribution to the Hair or Beauty Industry. See

the full list of finalists at nhf.info/businessawards

CALLS TO RAISE STATE

PENSION AGE TO 75

LEADING THINK TANK The Centre for Social Justice has proposed raising

the state pension age to 75 from 2035, amid fears that many workers are not

saving enough for their retirement.

Hilary Hall, NHF/NBF chief executive, said: “The fact that it was even

proposed reflects the growing concern that people are not saving enough

money for their retirement. For example, only 14 per cent of self-employed

workers pay into a pension, according to the Office for National Statistics,

and investment firm Fidelity found that two-thirds of self-employed people

aged 23 to 38 have no pension at all.”

This is especially important in the hairdressing industry, where a

recent NHF/NBF survey revealed that for the first time more than half

of hairdressers are now self-employed. “We recently surveyed 400 of our

members and found that almost one in six had no pension provision apart

from the state pension,” added Hilary. “Even if they have a pension in

place, many are planning to delay retirement for as long as possible to keep

earning. For young people, especially women, renters and the self-employed,

retiring at the age of 75 may not be as far-fetched as it first seems.”

Find out more at nhf.info/pension75

More protection for pregnant

women and new parents

UP TO 54,000 women each year lose their job due to pregnancy or maternity leave,

according to research by the Department for Business, Energy and Industrial Strategy.

In response, the government has committed to giving pregnant women and new

parents more protection against redundancy. The new plans will ensure that redundancy

protection starts from when the employee tells her employer she is pregnant (verbally

or in writing). Redundancy protection will also be extended by six months once a new

mother returns to work.

“In addition, redundancy protection will be extended for those returning to work after

taking adoption or shared parental leave,” says NHF/NBF chief executive Hilary Hall.

“The regulations around maternity leave, paternity leave, adoption leave and shared

parental leave are already complicated, especially for small businesses, so we always

encourage salons to seek expert advice.”

NHF/NBF members have access to a free 24/7 legal helpline: nhf.info/legal-advice

CREATIVE HEAD

33


CREATIVEHEADMAG.COM

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2019

OCTOBER/NOVEMBER/DECEMBER

MISTER QUARTERLY


THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

welcomes you…

Mr Q will be honest with you – he rather enjoyed his night

at the Most Wanted and The It List Awards a little too

much (those chilli lime margaritas were deadly). But he

was in celebratory mood, and the barbers and groomers

did rather well, thank you very much. Read the profile on

the new Most Wanted Male Grooming Specialist on page

10. There’s also some confidence-boosting tips for handling

long-haired clients – check out page eight.

YOU NEED

TO MEET…

WEZ JONES

The HeartBreak Club

GET SMART

WHAT ALL BARBERS SHOULD DO THIS QUARTER

1.

on 18 November in London.

Go... on a surprising and

inspiring journey with Ky

Wilson at Featured Artist: Live

creativeheadmag.com/store

2.

to create the most modern cuts.

Get... hands on with Aveda

Core Men II on 7 October to

enhance your knowledge of the

essential men’s terminology,

tools, templates and techniques

avedapurepro.co.uk

Image: Cutters Yard

3.

its Marylebone shop.

Master… all the techniques you

need on the Ruffians’ Advanced

Fade Course on 27 October at

courses@ruffians.co.uk

Describe yourself in five words:

Big, ambitious, passionate, loving,

strange.

What’s exciting you about British

barbering right now?

I love how the barbering industry

is evolving and merging with the

hairdressing industry. This brings new

techniques and styles to the table.

Everything changed for me when…

I accepted I needed to be better.

Once I took it upon myself to

learn and experiment more, doors

opened for me.

The barber/groomer/hairdresser

who inspired me is…

Well there’s a few; Lee Stafford, Dale

Ted Watkins, Jonny Baba, The Bloody

Butcher and Leen and Cristian Wiles.

If I could change one thing…

I’d change the labels. It seems

cliché, but the hair world runs

on stereotypes, and people get

too caught up in what they call

themselves. ‘Barber’ or ‘hairdresser’ –

does it really matter, as long as you

cut hair and enjoy it? I’d call myself a

sunfl ower if it makes me happy and

I can still do my job.

Who else should we get to know…

@staygold31 is a true innovator

in hair and in business. She works

her ass off to be the best in

whatever avenue she’s working in.

@deancutshair and @carltaylor__

are two barbers who couldn’t give

a monkey’s about anything except

doing amazing hair. The work they

produce is quality. And you should

defi nitely follow @thbc_barbershop

to see the adventures we have!

Right now I’m loving…

My BaByliss PRO tools – I’ve been

trying out some new ones coming

soon to the UK.

Say hello to me…

@wez__jones

ON THE COVER

Hair by Matt Pearson at Areté using Baxter of California

02 Mister Quarterly


LIONS BARBER COLLECTIVE

WINS INNOVATION TROPHY

Tom Chapman has scooped the 2019 Most Wanted

Award for Innovation for his men’s mental health

initiative, the Lions Barber Collective. A popular

winner on the night at London’s Printworks, Tom

spoke movingly of the friends he had lost to suicide,

and how vital it was to get mental health added to

the curriculum. The Lions Barber Collective is a

group of top barbers working to raise awareness and

aid the prevention of suicide, the biggest killer of men

under the age of 45.

CONFIDENCE

LINK TO

MEN’S CUTS

About 81 per cent of men feel

most confident in the two-week

period following a haircut and/

or a beard trim, according to

research conducted by YouGov

for Wahl UK. Yet it also showed

that 70 per cent leave more

than a month between trims,

meaning that for more than twothirds

of their time, guys are

feeling less confident than they

could. A whopping 84 per cent

of men feel negative when they

go out without a fresh cut and/or

beard trim, the survey revealed.

NEW GROOM ROOM

RW Wolf, Cockfosters

It’s a booming time for 150-year-old RW

Wolf Barbers, with this North London

outpost joining its Monument location and a

Knightsbridge shop under construction. The

interiors were carefully curated by Brown

Studio Design, with Legacy 95 chairs, Aubrey

barber stations and Dion mirrors from Takara

Belmont. Here, the plan is to #TametheBeast,

or help guests take control of their hair and

their inner wolves. We think this new venue

will see lots more gents join the pack...


ON THE SHELF

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If thinning hair is a concern for your

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04 Mister Quarterly


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#TRENDING

LIAM HODGES S/S20

Pablo Kümin for

ANTI Collective

Grooming took a turn for the unique as hair director Pablo

Kümin produced bespoke wigs to fit each boy in a show awash

with schoolboy charm, reflecting the diversity of the screen

printing and tie-dyeing effects that gave Liam Hodges’ collection

a punk edge. The show’s directive was to blend primitive

futurism and cyberpunk with the works of David Cronenberg

and Aldous Huxley as references. Designer Liam Hodges

mastered laid-back shirts and loose fabrics in acid brights

and baggy silhouettes. But because this statement

collection was a mash-up of pastels, cartoonish faces,

fat and skinny stripes and patterns a-plenty,

hair had to be just as individually curated,

using the full ANTI styling range.

Watch the

film at

creativeheadmag.com

06 Mister Quarterly


enough words,

more hair.

Fights hair loss

Supports regrowth

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The new, highly effective capillary regeneration system for men.

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Hair by Andy Middleton for Ruffians; Photography by Denis Robinson.

The long

and short of it

ARE YOU SCARED OF CUTTING LONG HAIR?

FIGHT THE FEAR OF HAIR DOWN PAST THE EAR

08 Mister Quarterly


WE’RE ALL AWARE OF the clashing styles and attitudes of two

prongs of our industry – hairdressing and traditional barbering.

Yet this friction might be causing unnecessary limits when it

comes to the skills and talents needed to serve a growing base

of men; those with long hair. Any groomers with a background

in hairdressing are likely to feel perfectly at home working on a

head of longer locks; but those who have spent years perfecting

skin fades may gulp with fear at the prospect…

Adam Gore, founder of Barberology, knows it’s a big mistake to

let a fear of dealing with long hair creep into your barber shop’s

culture and your team mindset, for various reasons. “From a

commercial perspective it can be damaging to your business if

you aren’t attractive to a growing demographic,” he explains.

“From a branding perspective, a bias towards short cuts can

pigeon-hole your shop as dated and narrow-minded.”

Your long-haired male clients should feel confident that your

team is fully trained and proficient in cutting and styling long

hair: “Irrespective of whether your client has long or short hair,

it’s your job to make sure they walk away from your barber shop

looking and feeling better than when they walked in,” he says.

“The last thing you want your long-haired clients to think is that

a visit to your barber shop means that they’ll be talked out of

their long style and encouraged to go short again.”

So, how can you encourage any barbers on your team who have

this anxiety of longer hair on men to face their fears? Do whatever

it takes to have the knowledge and confidence that there is no

haircut request that you will fear, says Rachael Flynn, founder of

Evolution Academy. And much of that confidence will come from

regular education. “I put myself on a course every six months to

stay fresh. So book a course on longer hair, watch videos online of

hairdressers who are amazing at sectioning,” she adds.

Richard Tucker, a member of the Ruffians Artistic Team, is

indicative of many in barber shops across the land when he says

that, as a barber for more than 10 years, he never thought he

would have to get good at long hair. “It’s something I would avoid

doing or would offer the client to someone else I knew would do a

better job,” he admits.

When it comes to tackling any anxiety of dealing with long

hair on men, knowledge is power. Richard believes that it’s

the backgrounds of his colleagues that have helped change his

attitude. “We have people from hairdressing as well as barbering

backgrounds. And we have a culture of sharing experience so we

all get better,” he says. “I have picked up so much from watching

and questioning those people who are stronger in areas I wouldn’t

have been confident in.”

“The more you understand the way long hair works, the better

equipped you’ll be at dealing with it,” adds Adam Gore. “We cut

to the head shape – it makes sure the cut fits, rather than just

sits – and this is a philosophy that applies equally to long hair.”

He advises that not all long styles are created equal and that

texture, face shape, head shape, hair type and lifestyle are all

huge factors in the way your approach your long-haired clients.

“Crucially, you’ll need to expose your team to real on-the-floor

experience as practice makes perfect and working with longhaired

clients is the only way their confidence will grow, while

your business does too.”

Liverpool-based barber Cutthroat Pete speaks from a point of

personal experience: he grew his hair out from a shaved head for

a year. “One of the problems a lot of guys face is just not knowing

what to do with their hair, and this stops a lot of them from

actually deciding to grow it out,” he admits.

He has devised a set method that she shares with clients

looking to grow their hair. “I give them a really low taper as their

hair grows out for the first four to five months, then I advise them

to gradually grow out the hairline around the neck and ears.

“They need regular visits every four to eight weeks to allow the

client to learn how to maintain hair during the different stages

of growing out. I even find cutting longer hair more enjoyable –

fewer skin fades!”

Once you understand the fundamentals, how can you be sure

the end result won’t be too, well, feminine? Ky Wilson, founder

of The Social, has a simple suggestion: when you’re cutting long

hair on a guy, aim more for Kurt Cobain than Hanson. “You

want it to look balanced but irregular,” he advises. “Cutting in an

irregular manner will add texture and visually it will look great,

but you don’t want it to be absolutely perfect.”

It is scary to do something if you feel ill-equipped. But through

education, practice and sharing skills, you can open up your

business to a valuable new audience who, frankly, are not always

well served. “Move out of your comfort zone,” advises Rachael

Flynn. “It will change your confidence, your skills, your art and

your business.”

Ky Wilson

Mister Quarterly 09


A MAN FOR

ALL SEASONS

THE GO-TO FOR MODELS, ACTORS, DESIGNERS AND DISCERNING FITZROVIANS,

DARREN FOWLER HAS DISTILLED A VARIED AND SUCCESSFUL CAREER. NOW

HE ADDS 2019 MOST WANTED MALE GROOMING SPECIALIST TO HIS LONG CV

10 Mister Quarterly


On|Off image courtesy of L’Oréal Professionnel

MAYBE IT WAS the time spent alongside sharp suits

as a money broker at the start of his working life

that switched on Darren Fowler to the power of male

grooming. Maybe it’s been the 15 years he’s worked with

the agency and bookers at Models1 to refine the guys

and help them win lots of work. Scooping this

year’s Most Wanted Award for Male Grooming

Specialist means something is working…

The founder of Fowler35 in London’s

Fitzrovia, Darren is a consummate professional

at whatever he turns his hand to, and that’s a

lot. He’s excelled in business (including a very

successful salon for Clipso), been victorious in

competition work (he won a L’Oréal Colour

Trophy Men’s Image Award in 2000) and

is kept madly busy with session work. It’s

perhaps this versatility that marks Darren

out as someone who knows that it takes a

different approach to really succeed.

One approach that has truly stood out

is his concentration on character creation.

“I love using hair to tell a story and to

create characters, and over the years I’ve

worked across fashion, theatre, film and TV

creating a visual image for actors including

Cillian Murphy and Tom Glynn-Carney,” he

explains. “I realised this work in the creative

space could be brought into the salon, so when I

opened Fowler35 I saw the opportunity to make

male grooming as important as female services.”

There’s a dedicated menu for the guys, which

has led to about 45 per cent of his business

now being men’s work.

His collaboration with Models1 means

he’s forever shooting the names on its

books. He’s also a regular styling on

TV ads, shoots and London Fashion

Week shows. Joshua Kane tailoring

and labels Chocolab and Reshake at

On|Off are recent projects, the latter

two where the male models equalled

the female in numbers.

Yet as an international educator,

he’s also got an eye on global

markets. While teaching in

India, Darren identified

the potential for

an education

programme

specifically

for the

men’s market, and so approached L’Oréal Professionnel.

“As a men’s specialist who just happens to own a unisex

salon, I realised the huge potential for salons like mine

to build their male clientele.”

In India, The Men’s Project teaches hairdressers

the skills to tap into the men’s market and give

men the chance to experience a hair service

they’re unused to. So far, more than 2,000

stylists have been reached. Darren visits twice

a year to train the core team, and now also

runs courses in the UK.

And while all this is filling his time, he’s

not let standards slip in his own salon.

He’s recently unveiled a totally refurbished

space, which presented a challenge. “A key

consideration was how it was designed to suit

both my male and female clientele,” he admits.

Working with production designer Sophie Becher,

who designed sets for the Rosamund Pike movie

A Private War, they came up with a cool vibe with

lashings of wood, leather and British Racing Green.

And what of the Most Wanted win? Darren is

typically humble. “A win at Most Wanted keeps us

upping our game and has been amazing motivation

for the team,”

says Darren.

2019

“This is an award

that takes into account

the length and breadth

of all we do.”

Mister Quarterly 11


NOWHERE

BOY

DRAWING INSPIRATION FROM ’70S, ’80S AND ’90S STYLING,

THESE LOOKS FROM ARETÉ’S MATT PEARSON ARE SHOT ON FILM

TO ENCOURAGE A TRULY NOSTALGIC FEEL

PHOTOGRAPHY BY WESLEY MORGAN

12 Mister Quarterly


Hair by Matt Pearson at Areté using Baxter of California.

Models: Ben Lomas, Sam McKenzie and Oli Richings

Mister Quarterly 13


SHOP TALK

POLE POSITION

MAXOLIVER

THE MAXOLIVER BOYS KEEP IT IN THE FAMILY WITH SUAVE SHOPS

UNDERPINNED BY PLENTY OF TECHNICAL PROWESS

From left: Oliver, Max and Josh Hill

It dawned on Max Hill that the fact that he,

his mum and his brother were all working

in the industry in separate salons was…

well, a bit daft. “It took a while to decide

on it, because my brother Ollie was down

working at Toni&Guy in Covent Garden, so

getting him to come up to work in a small

town took some time. We waited until the

time was right,” Max explains.

That small town is Crowborough in East

Sussex, where their mother now runs a

salon in the space above their barber shop;

and it wasn’t long before youngest brother

Josh joined the business, too.

“I always got on well at other barber

shops but I would get told off because I

took too long – but in my opinion that’s just

paying proper care and attention,” Max

says, outlining a key point of difference

in their business. “I was always busy so I

didn’t really see an issue with it. It’s not

about how much money you make in a day,

it’s the return over a year that matters.”

It’s the extra time and experience that

keeps clients flooding in. “We have regular

training courses for all of our staff. It keeps

us on top of trends and techniques,” he

explains. The brand has a second space

in Royal Tunbridge Wells, and the design

aesthetic for both is calm, cool and collected

– a minimalist, old-school vibe of timber and

muted colours.

He describes the MaxOliver client as

someone on the hunt for a great haircut,

someone who cares about their hair and

their appearance enough to seek out a

professional, across a truly varied age range.

Another element that sets MaxOliver

apart is the emphasis on customer service,

ability, appearance and attitude that they

look for in staff members. “A lot of our staff

are from Toni&Guy and I think that helps

to set us apart – we’re a mix of hairdressers

and barbers,” Max adds.

14 Mister Quarterly


SELF/STYLED is our creative hub for freelance pioneers, trendsetters

and male grooming mavericks. Whether you’re juggling time in a

barber shop with freelance work, rent a chair or have struck out on

your own, SELF/STYLED is here to provide you and the freelance

community with advice, resources and inspiration

creativeheadmag.com/selfstyled


CREATIVE HEAD TV

MADE BY US… ESPECIALLY FOR YOU

PRESS

PLAY>

TOP HAIR ARTISTS

FROM AROUND THE WORLD

On set and in action

CREATIVE HEAD EVENTS

Most Wanted & The It List Awards…

Salon Smart… The Coterie: In Session…

NEW TRENDS, NEW IDEAS

Expertly created, beautifully filmed

and ready to watch

J J J

The Wella Guest Artist joins Creative HEAD editor, Amanda Nottage –

watch the interview now, only on Creative HEAD Video!

Visit creativeheadmag.com/tv now

Waiting for you now at:

CREATIVEHEADMAG.COM/TV


LIVERPOOL

7-10PM, MONDAY 14 OCTOBER

LIVERPOOL, WE’RE COMING FOR YOU… IN A COTERIE FIRST, WE’RE BRINGING

THE INSIDE SCOOP FROM SET, SESSION AND SALON RIGHT TO YOUR DOORSTEP!

NICOLA CLARKE

She’s colourist to famous faces such as Kate Moss

and Kate Winslet and launched her own super-cool

London salon with John Frieda

NICK IRWIN

From styling shows and shoots all over the world to

ongoing collaborations with photographer Rankin,

Nick has one impressive session CV

PADDY MCDOUGALL

The former It List It Guy splits his time between salon

work at Rainbow Room International and session

work – his credits include Louis Vuitton and Marni

CLUB

creativeheadmag.com/club

SINGLE TICKETS £25. GROUP (FIVE TICKETS) £100

CLUB MEMBERS PAY JUST £15!

BUY ONLINE creativeheadmag.com/thecoterie

OR CALL 01434 610416

Includes canapés on arrival, drinks all evening and a gift from BaByliss PRO


WRONG

WRONG

WRONG

creativeheadmag.com

@creativeheadmag #badsalon

event


TIME

PLACE

EVERYTHING

Creative HEAD presents

something sub-standard,

hosted by Ky Wilson

Monday 18 November

7pm-ish (somewhere in London)

BOTHERED?

Early bird*/Club member tickets only £20

Includes food, drink** and ‘entertainment’

Buy online at creativeheadmag.com/store or call 01434 610416

*Early bird offer ends 14 October (no time limit for Club members). Thereafter tickets cost £30 or two for £50 **While stocks last


CREATIVE HEAD’S BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


IDEAS

ADVICE

INSPIRATION

COMING TO

IRELAND!

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

LAST CHANCE TO BOOK

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


TONY HEFFERNAN AND

DANIELLE KENNEDY

LLOYDS HAIR

RICHARD

PHILLIPART

THE BOUTIQUE ATELIER

MARGARET

O’ROURKE DOHERTY

IMAGE SKILLNET

PAUL PERCIVAL

AND ADAM REED

PERCY & REED

GREAT NAMES

SHARED

EXPERIENCES

CREATIVE CREATIVE HEAD’S HEAD’S SELL-OUT BUSINESS BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


DAVID

CAMPBELL

HOUSE OF COLOUR

SABRINA

HILL

KOPPER HAIR SALON

DYLAN

BRADSHAW

DYLAN BRADSHAW

NADINE

QUINN

THE.SPACE

PAUL

DAVEY

DAVEY DAVEY

SIOBHAN

JONES

ROSE & WILD

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

LAST CHANCE TO BOOK

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


FULL OF BRIGHT IDEAS

SELF/STYLED is our creative hub for freelance pioneers.

Whether you’re juggling time in the salon with freelance work,

rent a chair or have struck out on your own, SELF/STYLED can help

you stay plugged in to an industry that never stops

• Freelance opportunities on The Gig List

• Be Scene calendar of events and education courses

• Deal of the Month, in partnership with Salon Services

creativeheadmag.com/selfstyled


A NEW SOLUTION

FOR THINNING HAIR

REMI CACHET’S MASTER PARTING IS TOO GOOD TO KEEP SECRET

THINNING HAIR AND hair loss can be devastating for clients. No one knows this

more than Victoria Lynch, founder of Remi Cachet. For more than 13 years she

witnessed the emotional toll through her work with hair loss clients, and it’s why she

resolved to create a solution that would help restore self-esteem and confi dence, as

well as satisfy market demand for high-quality hair pieces.

Her bespoke design, the Master Parting, is handmade with 100 per cent human

hair sourced from Russia and Mongolia – it will last for up to 12 months with good

care. The hair is injected into the monofi lament top, with clips added as one option

for fi tting. However, the clips are removable, so you can stitch the hairpiece to a

lace system or closure system, or work with micro-rings to secure it in place. This

versatility is important – you can choose your application method according to your

client’s issues and personal choice.

Available in 19 shades and in 18-inch length with 110g weight, the Master Parting

is produced using Remi Cachet’s Elegance hair and only available to those with a

trade account with the brand, as part of the Remi Cachet’s move to keep specifi c

products professional-only. Expert training is recommended, as hair loss and hair

replacement are highly specialised services.

Says Victoria: “We have seen the market for hair loss and hair replacement

become more mainstream over the past few years. Originally I created the Master

Parting for my own use, but now is the right time to share our signature hair loss

pieces with a wider audience.”

Before

After

FOR MORE INFORMATION, CHECK OUT REMI CACHET’S INSTAGRAM TV @REMICACHET

OR VISIT REMICACHET.COM

CREATIVE HEAD

43


Louis Byrne and his “mission” – celebrity client Emma Willis

POSITIVELY

C H A R G E D

YOU CAN’T LOOK AFTER CLIENTS PROPERLY UNTIL YOU’RE LOOKING AFTER YOURSELF, SAYS

MOST WANTED INDEPENDENT STYLIST 2019 FINALIST LOUIS BYRNE. AND HE SHOULD KNOW…

It’s actually not that far from Northampton to London, but for Louis

Byrne it’s been a hell of a journey. Four years with the legendary Sam

McKnight and countless fashion weeks saw his career skyrocket,

with jobs for Vogue, ELLE and L’Officiel and a lengthy stint with

singer Ellie Goulding as her personal hairdresser. One memorable

week featured a private jet, a performance for Donatella Versace

and a gig on the Pyramid Stage at Glastonbury.

But along with the ups, there have been downs. There were times

when Louis didn’t feel in complete control of his career, exacerbated

by issues with alcohol and drugs and bouts of depression. He was

feeling intimidated by the pressures of social media. In October

2018 he fell and broke his leg, and during his recovery realised

he had to take back control – of his relationships, his health, his

networks and his time, as well as his work.

#ICanIAmAndIWill – Louis’s personal empowerment project

that uses social media as a platform for positivity – aims to break

the cycle of negative behaviour that almost did for his career. It

celebrates its first anniversary this month. “My opinion is that

everyone, through self-discovery, can regenerate their unique skills,

creativity and wellness and thrive as a motivated, educated and

inspired professional,” he says.

As part of the programme, Louis has created a motivational

workshop based on a three-step empowerment formula of skill,

creativity and wellness. Largely autobiographical, the session

is full of honesty and insight learned from his past, and aims to

inspire a new way of thinking that will lead to healthy and creative

collaborations in the future. There’s also a series of podcasts and a

YouTube channel, all based around the theme of enhancing natural

beauty and enabling us to love who and what we are. The podcasts

explore the relationship with his celebrity clients but with topics

exploring themes ranging from life in the public eye to pregnancy,

cancer and gender fluidity.

A major part of #ICanIAmAndIWill is a photographic shoot project

(extracts seen on facing page), featuring street-cast models and

diverse individuals, predominantly from sub-culture, that Louis finds

interesting and inspirational. Most of the people featured have a

story to tell – cancer survivors, travellers, adventurers – and the

raw, uncompromising and yet defiantly upbeat photographs, taken

in London, Lisbon and Ibiza, serve to show how much hair is part of

one’s identity and strength.

For Louis, taking back control has led to the opportunity of salon

work at Nicola Clarke by John Frieda and, more recently, the role of

creative director of the John Frieda Ibiza salon. It’s also meant he’s

been able to work closely with TV presenter Emma Willis, whose

hairstyle (The Quaff) has become part of her celebrity brand and

social media following.

“There is a mission behind Emma’s haircut,” says Louis. “Together

we aspire to motivate and inspire women to have the courage to try

something new and to break with the norms of what a ‘feminine’

haircut should be. We want to empower women to ‘go for it’; to

show that short hair is versatile, sexy and cool. Working together as

Emma Willis and Louis Byrne, I think we have achieved that.”

DISCOVER MORE AT ICANIAMANDIWILL.COM

44

CREATIVE HEAD


Excerpts from Louis Byrne’s #ICanIAmAndIWill project

CREATIVE HEAD

45


electric

Adjective: electric

Having or producing a sudden sense of

thrilling excitement. “The atmosphere

is electric.” Synonyms: charged,

electrifying, exciting, dramatic,

exhilarating, intoxicating, dynamic,

thrilling, stimulating, galvanising,

invigorating, animating, energising,

rousing, stirring, moving, buzzing.

“Electric is all about people,

it will always be about

people. Those people have

got to be creative, ambitious

and we’ve got to build an

energy around them”

MARK WOOLLEY

46

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

#ElectricFamily

CREATIVE HEAD

47


TURN

IT ON!

48

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

When hairstylist Mark Woolley set about creating a brand he decided against naming it after

himself, like so many other hairdressers had done before. He wanted to build a team, who

could feel as much a part of the brand as he did.

That’s why Electric is way more than a product line – it’s a family.

Join Electric and you’ll instantly be part of a creative hub, a space where you can come

together with like-minded people to experiment, explore your vision, share ideas and learn

from each other. Case in point: at the legendary Electric Sessions at the Electric Studio in

Brighton, the stage is handed over every month to someone who works at Electric or works in

a salon that stocks the brand. You can create a collection. Attend a course. Shoot a fi lm. Host

an event. It’s empowering and it’s exciting!

As hairdressers, Electric loves collaborating with like-minded professionals. It’s always on the

lookout for fellow free-thinkers, and partner salons are chosen from around the world to join this

exclusive family. What binds them together is a shared spirit of independence, creativity – and

a passion for learning.

“At Electric education is everything,” says Mark. “Working with my education team, we’ve

developed a collection of tailor-made education courses designed for learning key and

creative skills, sharing inspiration, ideas and techniques for the here and now. Using visual and

cultural references, these high-energy learning experiences teach strong foundations, as well

as pushing the boundaries of creativity. It’s about leaving the stylists buzzing with ideas and

inspiration to share.”

#ElectricFamily

CREATIVE HEAD

49


POWER

IT UP!

Buy into Electric and you buy into a thoroughly British brand steeped in music, fashion and art. It hits you the

moment you see the products, with the striking packaging paying homage to the ’60s and the pioneering

spirit that swept through Britain during this time. Swinging London, Mary Quant, Vidal Sassoon, David Bailey,

Mods, The Beatles… there’s a nod to them all in the geometric, monochrome patterns that decorate

Electric products, with each product family colour-matched to a London Underground line and each

product sporting a code, reminiscent of the codes used by Factory Records.

Electric products began in 2010 when Mark, an accomplished session stylist, felt that most products were

too weighty to suit his needs. He and a renowned chemist spent two years perfecting Electric Smoothing

Cream, designed to tame and smooth coarse, curly or fine hair and provide extra protection during blowdrying.

The intention was for the product to be used only by Mark and some industry friends, but as word

spread about the innovative formulation – it evaporates naturally and during blow-drying to give control

without flatness – he decided to sell it in his Electric salons, originally in a clear bottle with an Electric logo

stamped onto it. When popularity and sales continued to grow, Mark and his chemist began to develop a

range of products aimed at professionals in the hair industry.

The Electric range now comprises a capsule collection of shampoos, conditioners, treatments and a

unique line of professional styling products. Each product takes at least 18 months to develop, personally

overseen by Mark, with an emphasis on removing chemicals and replacing them with natural ingredients

that actually enhance the results. Sustainability is a priority, with the aim that every product should work to

the highest standard while having the lowest possible carbon footprint – raw materials are sourced in the

UK, packaging is 100 per cent recyclable and the eco-friendly aerosols are filled in Italy by a company that

specialises in sustainable products.

And right now, Electric is testing a new ‘distillery’ model for stockist salons, creating beautiful 500ml

aluminium bottles and collaborating with British artists on the designs. The bottles can be brought back

to the salon to be re-filled, creating great margins for sales and an innovative, plastic-free solution for the

hairdressing industry. Watch this space!

50

CREATIVE HEAD


NEW Electric O C-8

Invisible Volume Chalk

Magnesium-free,

amplifying micro-powder

Instant grip, hold and volume

without the usual grittiness of

powder. Invisible Volume Chalk

contains no magnesium, making

it ideal for coloured hair. It leaves

all types of hair feeling amplified

yet natural and free-moving.

NEW Electric O C-6 Cloudburst On-Set

Evaporating Mousse

A high-performance, lightweight holding

mousse, enriched with avocado oil

Creates a defining hold for short or long hair styles

without leaving grease or stickiness. It encapsulates

the hair with moisture and protection before fully

evaporating to leave no residue behind. All-natural,

non-greasy avocado oil greatly reduces alcohol

content, acts as a sunblock and may even help

fight hair loss.

NEW Electric Worktools

HAND-CRAFTED AND DESIGNED FOR EFFECTIVE RESULTS ON PHOTOSHOOTS AND SHOWS, THE NEW

ELECTRIC WORKTOOLS HAVE BEEN DESIGNED IN CONSULTATION WITH A HOST OF SESSION STYLISTS.

Find the full range of Electric products at electric-hair.com

The WT-1 Harrier Hairdryer

Inspired by the RAF Harrier Jump Jet,

the WT-1 places the emphasis on

power, with three heat and two speed

settings ensuring fast, yet energyefficient

drying times for any styled.

There’s a cool shot function to seal the

hair cuticle, a removable rear filter for

easy cleaning, and it’s dual-voltage,

so will work anywhere in the world.

And check out the eccentric design –

inspired by British pop art and graffiti!

The WT-2 Professional

Straightening Iron

A multi-purpose styling tool ideal

for the salon, backstage and

on-set, it boasts titanium plates

for a smooth glide through the

hair, digital temperature control,

programmable auto-shut-off

and dual heaters for fast heatup,

fast recovery and consistent

heat. Its sleek, non-slip grip feels

great in the hand, too.

#ElectricFamily

CREATIVE HEAD

51


FEEL

THE

BUZZ!

Team up with Electric and you become

part of something really special – a hub

of creative excellence, founded on the

ethics of British innovation and design and

fuelled by a constant stream of education

and passion. There’s everything you need

to delight your clients, inspire your team

and bring new revenue to your salon’s

bottom line.

52

CREATIVE HEAD


ELECTRIC STUDIO

Opened in Brighton in 2005, this

is Electric’s space to create – a

place where hairdressing fuses

with fashion, art and music.

Come to create photographic

collections, attend courses,

seminars and other events or even

to shoot a video, if that’s what

floats your creative boat!

ELECTRIC SESSIONS

Every month for the past 10 years, Electric

has opened up its Studio to someone who

either works for Electric or works in a salon

that stocks Electric products. These creative

‘jamming’ sessions are a great way to

share ideas and techniques, and give

a platform to stylists whose voices might

not otherwise be heard. Often playing to

audiences of 200 or more, Electric Sessions

can feature guest artists from the North

American #ElectricFamily – and have even

been hosted overseas, in cities across the

US and Canada.

ELECTRIC ENDORSED ARTISTS

Electric is busy building a community

of hairdressers, including self-employed

stylists. The Electric Endorsed Artists

scheme allows you to log into the

Electric website, electric-hair.com, to buy

products at a special price – so you can

not only use them on shoots, shows or in

the salon, but you also have some margin

to retail them to your clients. Becoming

an Electric Endorsed Artist gives you a

platform, plus the credibility needed to

take your venture to the next level.

SWITCH ON TO ELECTRIC! For more information on how to become part of the

#ElectricFamily call 01273 775397 or email info@electric-hair.com

#ElectricFamily

CREATIVE HEAD

53


54 CREATIVE HEAD


NORTHERN

EXPOSURE

FROM COUPLES’ CARDS TO FESTIVE SHOPPING EXTRAVAGANZAS, ABERDEEN’S

LINTON & MAC HAS WON OVER (AND MADE OVER) ITS COMMUNITY WITH GUSTO.

THIS IS HOW IT SCOOPED THE 2019 MOST WANTED BEST LOCAL SALON AWARD

WITH NEW YORK LOFT VIBES and London fashion-forwardness,

Linton & Mac is already an exciting destination in the north-east

of Scotland. But the team has gone one step further, integrating

themselves into the Aberdonian community and vowing to raise up

other local businesses as it goes.

This all started in the very first year of Linton & Mac, when Jenn

Linton and Joanna Minnett (née MacDonald) created a concept

called The Low Down, which has shaped their business over

their four years. “This was to be our umbrella term for all events

from Linton & Mac which hold creativity and supporting other

local businesses at their heart,” say co-owners Jenn and Joanna.

“Supporting other businesses and doing all we can to promote

Aberdeen and our community is really an issue that’s close to our

hearts. It’s so important to us, to support and work in collaboration

with other local small businesses – there is such an array of talent

in Aberdeen so we are totally proud to platform that and show off

all that our wee city has to offer!”

The Linton & Mac team has been the official hair squad behind

the scenes at the Gray’s School of Art end of year fashion

degree show for the past three years, whipping up hairstyles

to complement the outfits on the runway. “It totally suits us to

be involved with such an event as we see the importance of

education and find this to be a great opportunity to show our

support of emerging local talent,” say Jenn and Joanna. “The

budding fashion talent at this show always blows us away!

A senior stylist usually heads up the team, along with a couple of

our own future talent trainees to complete the backstage crew.”

This partnership with the art school has flourished, and the

salon and the university collaborate regularly on shoots. “The

relationship with Gray’s School of Art has grown over the years.

We regularly ask to use emerging new designers and graduates’

work in our collections, as well as shooting with student models

looking to expand their portfolios and working closely with student

photographers. We cultivate these relationships hoping to help

students along on their way while also giving our own students the

opportunity to gain experience.”

Eager to host an event that could showcase a variety of different

businesses, the team created Not Your Average Wedding, a

unique bridal show that was bursting with personality and exciting

ideas. “The event brought together a creative collaboration

of some of the best and most interesting small businesses in

Aberdeen,” they explain. “Held at the super-cool event space Unit

51, brides and grooms were surrounded by inspirational ideas and

products to ensure their upcoming big day would be as Pinterestably

perfect and uniquely Instagrammable as can be! The fashion

show presented beautiful wedding dresses and kilts from local

kiltmakers with models of all ages, shapes and sizes. There were

also plenty of stalls where exhibitors and guests could discuss

ideas and dreams, before making bookings.”

The annual Christmas evening is also a highlight of the Linton &

Mac calendar, where clients are welcomed into the salon to celebrate

the festive season. “This is fast turning into one of our favourite

events,” say Jenn and Joanna. “As a thank you to clients we invite

everyone to a pre-Christmas evening get-together. We provide

the music, drinks and merriment, but we also use it as another

opportunity to showcase small businesses.” With local companies

serving drinks, local musicians providing the music and even local

design firms creating the invitations, it’s a truly home-grown affair.

And of course, Linton & Mac champions local businesses all

year round with its loyalty initiative, the Couple Card. It’s keen

to encourage clients to come back to the salon time and time

again for all of their hair and beauty needs. But it also wants to

encourage them to shop locally. Linton & Mac offers clients and

their partners a bespoke appointment service, where they receive

a prescription from their colourist and stylist that works for their

schedule. “Signing up entitles clients to 10 per cent off all hair

and beauty services in the salon,” they explain. “And we have

teamed up with some brilliant local businesses to offer awesome

discounts. We truly believe that we are better together.”

And lifting the Best Local Salon trophy at this year’s Most

Wanted Grand Final is confirmation that their pledge to show off

their city and help other businesses in the process has paid off.

“We think the people of Aberdeen are pretty special and to be

recognised for all the hard work we do is pretty unbelievable!” say

Joanna and Jenn. “We opened the salon doors of four years ago

they said it wouldn’t work

– but we know that there’s

2019

more to Aberdeen than oil!”

CREATIVE HEAD

55


GOODWILL

TO ALL

ANSWER YOUR CLIENTS’ PRAYERS THIS YULETIDE WITH THE GIFT OF GOOD HAIR

FROM GHD’S NEW 2019 CHRISTMAS COLLECTION. DECK THE HALLS WITH THESE

STUNNING VANITY CASES AND GIFT SETS FROM GHD’S ROYAL DYNASTY RANGE

AND SEE YOUR SALES SOAR

56


LIMITED EDITION ROSE GOLD

CHIC AND SERENE, THESE ROSE GOLD STYLERS WILL BE WELL LOVED, SITTING PRETTY

UNDER ANY TREE IN THESE EXQUISITE MULBERRY-COLOURED VANITY CASES

CREATIVE HEAD ADVERTORIAL

platinum+ and air limited edition deluxe set rose gold limited edition platinum+ styler rose gold limited edition gold styler

CORE GIFT SETS

CLIENTS GET MORE THAN THEY BARGAINED FOR IN THESE GIFT SETS,

FEATURING CORE GHD PRODUCTS AND GIFTS INCLUDED WITH PURCHASE

platinum+ with paddle brush

and heat-resistant bag

gold with paddle brush

and heat-resistant bag

curve with oval brush

and heat mat

fl ight with protective

travel case

ENSURE YOUR CHRISTMAS IS HEAVENLY WITH THE NEW ROYAL DYNASTY CHRISTMAS COLLECTION FROM GHD.

FOR MORE INFO OR TO BECOME A STOCKIST, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 01924 423400

CREATIVE HEAD

57


Go

BIG

or go

HOME

MAKE EVERY CLIENT FEEL LIKE THEY’VE HAD

A PERSONALISED SERVICE, EVEN DOWN TO

THE TOOLS, WITH NEW THE WET DETANGLER

LARGE SIZE FROM TANGLE TEEZER

TOO MANY CLIENTS are turned away from salons because stylists feel unable

to cope with every hair type and texture. No matter how many viral videos do

the rounds on social media showing clients with afro and curly hair being turned

away, there still seems to be something lacking in education and support for

stylists to solve the issue.

Equipping your stylists with the right tools is one way to avoid letting money

walk out of the door again. Building on the success of The Wet Detangler, Tangle

Teezer have created a new, larger version to cater to longer, thicker and curlier

hair types, working to detangle and smooth even the thickest hair. The Wet

Detangler Large Size is a striking 20 per cent larger than the regular size, with

108 more teeth and a slightly longer handle to make it quicker and more effi cient

at detangling long, thick and curly hair types.

From backwash to home bathrooms, The Wet Detangler Large Size makes

combing through wet hair a doddle. The new design retains the non-slip handle

as the regular size, along with the two-tiered teeth, which fl ex rather than pull

on the hair. Just as you do at the backwash, clients can use The Wet Detangler

Large Size in the shower or bath to draw product through the hair evenly, as well

as combing out any rough snarls and snags with ease.

58 CREATIVE HEAD


Sean’s

TOP TIPS

Shaun Pulfrey, Tangle Teezer founder and inventor,

knows how important it is to be able to feel

prepared for any client who might come through

your doors. Here are his five top tips on how to

make sure you’ve equipped your stylists to deal

with everything from pin-straight to afro hair at

every stage of the client journey

CREATIVE HEAD ADVERTORIAL

FACTOR IN TIME

The length of time of the client journey will be impacted by their

hair type – clients with thick, long and curly hair can take longer

in the salon. Preparation is key if you know a client with this hair

is booked in. They’re usually very knowledgeable about their hair

type and will quickly pick up on a stylist who doesn’t know how

to manage their hair.

A LITTLE DIFFERENT

Applying a small amount of conditioner before shampooing is

a great way to help avoid knots and make detangling at the

backwash even easier on curly, thick hair. Wet the hair fi rst and

apply the conditioner through the hair, particularly at the ends.

Use Tangle Teezer’s The Wet Detangler Large Size to distribute

the product evenly through the hair before continuing to

shampoo and condition as normal.

DEEP CLEAN

To ensure the natural curl formation is springy and defi ned, use

The Wet Detangler Large Size to draw through shampoo. This

technique is particularly effective on curly hair, as it gives it an

even deeper cleanse and allows for true curl formation.

ON AND ON

If your client has really long hair, you could try sitting them upright

when you apply conditioner to make sure you distribute the

product evenly. Squeeze any excess water from the hair to avoid

dripping and ensure the conditioner isn’t diluted, then apply the

conditioner and use the Tangle Teezer The Wet Detangler Large

Size to evenly distribute the product throughout the hair.

RIGHT AWAY

Train your assistants and stylists to remove tangles again as

soon as the client sits down at the styling station after their hair

has been washed. It’s essential this is done before you start

combing the hair, to help avoid any mechanical trauma caused

by tugging at the hair. The cutting and styling process will also be

much faster if the client’s hair is already in a detangled state at

this stage.

Help your stylists and clients to live a tangle-free life with The Wet Detangler Large Size.

Call Tangle Teezer for more information on 020 7274 6128 or email sales@tangleteezer.com

CREATIVE HEAD

59


BOOST THEIR

BLOW-DRY

ACHIEVE FLAWLESS RESULTS FOR YOUR CLIENTS AND YOUR BUSINESS WITH

THE EXCLUSIVE IN-SALON K WATER TREATMENT FROM KÉRASTASE

KÉRASTASE HAS REVEALED its latest innovation

and it could be exactly what you’ve been looking for

to boost your business. Adding a treatment to your

clients’ appointment is a win-win scenario – you

increase client spend and they leave the salon with

flawless hair.

But we know it isn’t always as easy as that, with

research showing that 48 per cent of women who

have been to a salon in the past 12 months haven’t

had a conditioning treatment there in the past year.*

So how can you boost your business and get these

women to start having a treatment? Having the right

service offering is key, and K Water by Kérastase

could be the perfect addition to your service portfolio,

offering your time-poor clients the ability to look

fabulous in a flash – FINALLY! Instant high-shine, ultralightweight

fluidity and softness in seconds for them,

and a boost in spend for you. What’s not to love?

Powered by breakthrough lamellar technology,

K Water is activated upon contact with water and

replaces the conditioning step at the backwash.

Simply squeeze hair dry, divide into two sections,

apply K Water to the lengths and ends of the hair and

rinse. That’s right – no leave-in time! This innovative

formula only targets the areas of the hair that need

it and forms an ultra-fine topcoat on the surface of

the hair to transform your clients’ blow-dry. K Water

leaves the hair feeling lightweight, fluid and silky-soft

with a mirror-like shine. As an extra bonus, K Water

has immediate detangling and manageability results,

making the ultimate blow-dry much easier and quicker

for you to achieve.

The secret is out – boost your business and leave

your clients’ hair feeling flawless. What are you waiting

for? Discover the power of K Water and get ready to

start a new haircare revolution with Kérastase.

RATED 4.8 STARS BY

STYLISTS AND CLIENTS**

*604 UK women, 2CV Research, May 2019 **Average rating from 51 total reviews collected at K Water launch events, 6 August 2019

60 CREATIVE HEAD


“IT’S AMAZING! SUPER-

SOFT AND LIGHTWEIGHT.

THERE WAS A VISIBLE

DIFFERENCE WHEN IT

WAS BEING STYLED

AS WELL AS THE

FINISHED LOOK”

AMANDA DEERY,

BLOW LTD

CREATIVE HEAD ADVERTORIAL

Alessandra Steinherr @alexsteinherr Tara Sky Martin @taraskymartin

“BEAUTIFUL RESULTS,

QUICKER TO DRY, LESS

STATIC AND SMOOTH

WITHOUT WEIGHT

OR HEAVINESS.

INCREDIBLE SHINE”

LOREN WILLIAMS,

HOOKER & YOUNG

“10 OUT OF 10! IT’S A

GAME-CHANGER WHEN

IT COMES TO THAT

PERFECT BLOW-DRY”

GRAHAM MALLOY,

BROWN SUGAR

“VERY IMPRESSED.

AFTER 23 YEARS OF

HAIRDRESSING I’M HARD

TO PLEASE AND I’M

SOLD! INSTANTLY SHINY

AND MANAGEABLE”

Ilirida Krasniqi @iliridakrasniqi

OLIVER TOBIN,

RUSH HAIR

Discover how K Water from Kérastase can give you and your clients the boost you’ve been looking for.

Call 0845 6000122 or visit kerastase.co.uk

CREATIVE HEAD

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It’s only

natural

Discover plant-powered pigments with the

ASP Kitoko Botanical Colour collection

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WATER POLLUTION HAS become a big topic in recent

years, with everything from microplastics to chemicals in

the news. The chemicals in hair dye don’t sit well with your

increasingly eco-conscious clients either – but building an

awareness of more plant-based alternatives to offer clients is

one way to protect any faltering interest in colour services.

Enter ASP Luxury Haircare and new ASP Kitoko Botanical

Colour. This plant-based colour range keeps the same

dedication to botanical blends and luxurious finishes as the

rest of the brand’s products. The new shades are based on

seven natural dyes, formulated with 87 per cent to 100 per

cent organic ingredients and are vegan and gluten free.

Simply mix the pre-blended shades with water for beautiful,

damage-free results that last up to 20 washes. These depositonly

colours are free from peroxide, ammonia, resorcinol,

PPD and PTD, for a safe yet effective colour service – and

you can still expect up to 100 per cent white coverage. Hair is

left stronger with incredible shine and vibrancy, and there’s

also a conditioning shine treatment – Crystal Clear – which

can be used on its own for a shine boost without colour or

mixed with other shades to give lighter or pastel results.

The seven natural ingredients used to create the rich

shades in the ASP Kitoko Botanical Colour collection are

all rooted in the natural world and converted into seamless

colour with cutting-edge technology.

CREATIVE HEAD ADVERTORIAL

The seven wonders…

HENNA – METAL FREE

The anti-oxidant leaves produce beautiful warm orange and

red tones – perfect for creating copper and brown shades.

CASSIA

Also known as neutral henna, this plant contains a golden pigment

and is used for lighter shades, brightening and conditioning.

INDIGO

The leaves of this tropical plant provide a natural blue/violet dye

that adds depth and cooler tones.

WALNUT HUSK

This antioxidant-rich dye is used to create all shades of brown.

BLOODWOOD

The blood-red heartwood produces a red dye with antiinflammatory

properties.

TURMERIC

The rootstalks of this plant produce a deep orange-yellow dye,

perfect for colouring light hair with beautiful golden shades.

RHUBARB

The roots produce a conditioning, antioxidant rich dye that

creates golden tones in lighter hair.

Lift the lid on natural colour with ASP Kitoko Botanicals.

For more information call 01794 527111 or visit asphair.com

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#Technology

COMPUTER

SAYS

YES!

EVERY SALON FACES DAILY CHALLENGES, BUT BEING A LITTLE TECHNOLOGY-

SAVVY COULD MEAN GREATER POWER, FEWER HEADACHES AND BIGGER

PROFITS FOR YOU. FOUR SALONS SHARE HOW THEY’VE USED SOFTWARE

AND APPS TO GET EMPOWERED

I’'M WASTING COLOUR. HELP!

Vish

Alecia Middleton, creative director at Conrad Blandford

Hairdressing, says: “We’ve been using the Vish app for about

five months, and honestly it’s a game changer! The software

consists of a Bluetooth scale connected to the app on a tablet. The

Vish team puts all the colour and technical products your salon

uses into the app before you start so it’s all in there ready to use.

“It records all your formulas, and everything mixed is updated

to the client’s profile. So you can use exactly the right amount.

There’s no wastage and we’re delivering consistent colours for our

guests, time after time. The app produces an analysis report so

technical strengths and weaknesses can be viewed, both as a team

and by each individual stylist. The system also allows us to see

what colour lines are being used the most and order accordingly.

“We were amazed to see how many ‘lost’ services we were

missing out on. A toner here, a treatment there. They all add up.

Our colour stock orders are down versus last year, and that’s with

an increase in colour services.”

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CREATIVE HEAD


Formulas.

Inventory.

Analytics.

Halelujah.

Designedbyleadingcolorists,

Vishisacompletecolor

managementsystem –Helping

salonseliminatewaste,ensure

consistentpricing,track

inventory,andmaximizeprofit.

“Iwasamazedathowmuchofa

standardformulamixturewaswasted!

ManyclientsonlyrequireHALF.”

-AlishiaO’Hare,LuxeColorLounge

“Wegettheexactformulaeverytime,

whichgivesusgreatconsistencywith

ourguests.”

-StephaniLochhead,SalonRev

“Vishhasfinalyenabledustoput

ourcolorusage(andcost)underthe

microscope,alowingustobeter

manageinventoryandwaste.”

“Weareup58%incolorservicesalone

butourcolorordersaredown35%”

-JoeleRombough,Glam attheGrove

-MichaelNass,IndiraSalonSpa


#Technology

Trreatwell

Phorest

Timely Consult

Alchemy & I

GOING FROM A

PAPER DIARY TO

ONLINE BOOKING

TERRIFIES ME.

WHAT’S THE

EASIEST WAY?

Matthew Bartell, owner of THREADS

& Co in Kensington, says: “We partnered

with Treatwell in 2017 and began using

its Connect system. It made sense to

switch; it’s streamlined the salon.

“The booking system has boosted

online sales by 50 per cent and with

the integrated management tools I can

see who is with clients on my phone,

wherever I am. Also my staff can

download the app so they can see what

their day is looking like, too.

“Through the software I can also send

out marketing emails and the sales

reports generated through Treatwell

Connect have been really beneficial.

It drives my team to perform better

because the results are instantaneous.”

I NEED SOFTWARE

I CAN ACCESS

WHEREVER I AM.…

Simon Williams, salon owner at Teal

London, says: “I spent a lot of time

looking for software that had remote

access capability, but a lot of the systems

didn’t work with my phone or laptop. I

need to be able to log in from wherever I

am in the world as I’m not very often in

the salon. The Phorest Salon Software

and Phorest GO Salon Management App

provided me with all of this and I’m able

to give log-ins to multiple users, such as

my social media marketer, to monitor

advertising effectiveness. It also means

that because we can all use and access

the software, the workload is spread

among the staff and we’re less reliant on

one person to run the bookings.

“Another fantastic aspect is the live

video conferencing. It gives you a record

of your session that you can watch as

many times as you like. It just works.”

I NEED TO TRACK

PATCH TESTS

AND BE REMINDED

WHEN THEY NEED

UPDATING.

Haylee Benton, chief executive of

Cecily Day Spa, Alchemy & I and

Koha Skin Clinic, Berkhamsted says:

“Consultations are so important and with

Timely Consult we can keep everything

in one place. Waivers, patch tests,

consents – they’re all there. When you’re

sitting down with a client it makes all the

difference to be able to chat seamlessly

but still record all the important

information. Relying on memory or a

client’s word that they’ve had a patch test

isn’t an option.

“We’ve got Timely on about 15 iPads, on

which we use the Consult app during our

consultations. Then, another four iPads

with the concierge. The Consult app and

Timely has saved us the cost of hiring

another receptionist – it’s invaluable.”

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CREATIVE HEAD


Ditch paper forms.

Switch to Consult.

Consult is a free app for customisable client forms.

Perfect for client intake, consultations, patch-testing & more.

With Consult your client information is kept private and secure, and with no more data entry, you’ll save time and eliminate

manual errors. Choose from the industry standard templates or design your own forms to help deliver an exceptional client

experience every time.

To learn more visit gettimely.com/consult or call +44 20 3808 0465

CUSTOMISABLE FORMS


Connect

for more

Treatwell is Europe’s leading hair and beauty online marketplace, helping

beauty lovers find their perfect service. Discover how it can help grow your

business even more with the Connect system

ROBOTIC HAIRDRESSERS WILL (hopefully) never

be a thing, but salon software is becoming a must-have

ingredient for a successful business. Treatwell Connect gives

you the full digital toolkit you need to manage your business

easily, safely and securely, and at a price you can afford.

Salon owners know only too well how much of a struggle

it can be to keep track of all those bookings and the changes

that happen every day – especially if you’ve got a phone in

one hand, you’re scribbling notes with the other, and you’re

in the middle of a noisy, busy salon. Treatwell Connect

can be downloaded by you and your staff (with custom

permissions set by you) to any smartphone or tablet, so that

everyone can access their calendar at any time. Changes

made are updated immediately online and a notification

is sent out to everyone involved. It doesn’t matter whether

it’s a new customer from Treatwell or a loyal regular who’s

returning, everyone will always know what’s happening.

Through the system’s online diary you can manage so

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CREATIVE HEAD ADVERTORIAL

much more than just your team’s ever-shifting calendars,

including adding and changing all appointments on-the-go, and

automatic reminders to avoid no shows. In fact, because of these

automatic appointment alerts, Treatwell’s no-show rate is less

than 2 per cent – incredible stuff!

The app also produces easy-to-use reports to give you

precious insights into the health of your business, such as

which team members are driving the most revenue or how

many bookings are new versus returning customers. You’ll get

reports on sales and on your customers – seeing who books in

for repeat appointments and where your new clients are coming

from. There’s no fancy jargon used to confuse things, just

simple stats, facts and figures.

Your business and your clients’ privacy is of the utmost

importance to Treatwell, which is why with Treatwell Connect

you can be sure you keep your clients’ information secure and

in accordance with GDPR regulations. You will always have

autonomy over your business’s information and, by attaching

passwords to protect details in the app, you can decide exactly

which team members can access information. With prices

starting from as little £15 a month, Treatwell Connect is a costeffective

software solution – and so much more! It can also be

used as your point of sale system and seamlessly integrates

with your card reader. Thanks to its ability to ‘check out’

appointments, your salon can record every sale through one

system and it even offers end of day reporting.

With Treatwell Connect taking care of so much of the admin,

you can get back to doing what you love – hairdressing and

interacting with your clients.

GET CONNECTED

• Digital diary

• Automated free client appointment reminders

• Notifications for new and amended appointments

• Custom permissions for team

• Sales reporting and insights

• Breakdown of new/repeat clients

• GDPR-secure client list

• Set and forget retention marketing

For your free trial, visit treatwell.co.uk/welcome

69


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SLOW CLUB

In today’s anxiety-ridden environment it’s easy to forget about the

small things, the beauty in everyday life. Minutiae by Annie Ankervik

helps us to enjoy those little spiritual pleasures

PHOTOGRAPHY BY LINDA ANDERSSON

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CREATIVE HEAD 73

HAIR Annie Ankervik. MAKE-UP Emma Östberg, Milla Paananen Gisselfeldt and Soley Astudottir. STYLING Annica Sidenbrand


The perfect pair!

My trophy joins my boss

Tommy’s one

Hard at work in the shop

#Shoreditch

Squad line up @house99

at @ruffians, looking

like vintage barbers

After-party riot!

In the

frame

The It List Rising Star of 2019,

Callum McDonalds from Ruffians

(@callummcdonald_hair), snaps away

Got the tckets,

here we go!

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

With my wonderful

wife @jessie--mac

My new BFF

Hair shoot with @thisistomgreen,

@kissfmuk breakfast radio funny man!

With the big boss,

Andrew Cannon

The ultimate prize!

#MWIT19

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CREATIVE HEAD


Natural, ethical hair products.

The Moo hair philosophy is simple. A natural, ethical and vegan product line which suits all hair types and is kind to the

environment and our planet. Respecting our planet is something that Moo takes very seriously and each of our products

have been put through the toughest boot camp known to hair-care by the family ‘herd’ based in Edinburgh. We have

developed a range of hair products using the purest natural ingredients, including Icelandic moss, Marula Oil and sea

salt, using only ingredients from renewable sources and making our products as natural as possible. Each of the Moo

Hair heroes have been tried and tested before reaching their current ‘Moo’ status. Because we haven’t discriminated

against hair types, we have a refreshingly luxurious capsule range of 7 intelligent, cruelty free products. Together the Moo

Hair range promises to help repair, tame, lift, add shine, nourish,

de-frizz, hydrate and make blow-drying and styling easier.

Products are not tested on animals, including Highland coos!

Become a Moo salon and visit; www.moohair.com

@moohairedinburgh

facebook.com/moohairedinburgh


3 herbal ingredients coated in coconut oil.

Reveals luminous shine, respects hair fibre, blends white hair.

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