Creative HEAD October 2019

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One to watch...
There’s nothing like being in on a secret, right? Well, with It’s
a 10 you need to get in quick, because this cult US brand is
gearing up to go big here in the UK. Founder Carolyn Aronson
was frustrated with the myriad products brands were
launching that did only one thing well. She wanted one
product that would do lots of things well – and It’s a 10
was born. The original Miracle Leave-In product has 10
benefits to guarantee gorgeous hair and fast became a
hero for hairdressers across the US. Now launching in
the UK, its line-up includes shampoos, conditioners,
masks and more to get experimenting with. They’re
all stuffed with natural ingredients too, such as
sunflower seed and green tea. Believe in miracles…
RRP MIRACLE LEAVE-IN £15
0345 201 0825
astonandfincher.co.uk
MOO HAIR
TWO YEARS AGO, over Christmas dinner, mother and
daughter Suzie and Olivia Gillespie talked about creating a
range of hair products using natural ingredients. Inspired by the
rise in vegan salons popping up across the UK, the Scottish
duo wanted to create an ethical line that suited all hair types
and was kind to the environment. The result? Moo Hair.
After spending months in the lab experimenting with
ingredients derived from renewable sources, including
Icelandic moss, marula oil and sea salt, Suzie and
Olivia decided on seven wonder products for their
fi rst capsule collection. Named aff ectionately after
the Highland cow due to its fabulous
coat, Moo Hair’s philosophy is simple:
natural, ethical, kind to the environment
and never tested on animals. And it’s
not just caring for our environment
that makes Moo Hair such an ecowarrior.
Suzie and Olivia also strongly
believe in Fairtrade, which empowers
entire communities for whom the
harvesting of the marula nut is a
vital economic lifeline. Naturally rich
in antioxidants, vitamin C and E and
essential fatty acids, marula oil helps
to protect from UV exposure and other external aggressors.
Filtered on location in Madagascar, the marula oil used in Moo
Hair products is 100 per cent pure virgin, wild harvested, handselected
and cold-pressed, with no added chemicals.
Another miracle ingredient found in the products is Icelandic
moss, which only grows in clean air. Suzie and Olivia are
so passionate about Moo Hair being good for hair and the
environment that everything in the range is made using
at least 95 per cent naturally derived ingredients
(except Moo Hair Spray which is 86 per cent). This
means that only ingredients where 100 per cent of
the molecule comes from a plant, nonpetroleum
mineral, water, or obtained
through a clean chemical reaction count.
Everything in the luxurious range, from
the Moo Hair Miracle Shampoo and
Conditioner to the Moo Hair Sea
Salt Spray, promise to reduce frizz,
protect from UV exposure and
environmental toxins, and leave
hair feeling clean, shiny, soft, full of
body and in a great Moo-d!
RRP FROM £22
moohair.com
CREATIVE HEAD
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