Siouxland Magazine - Volume 1 Issue 5

STARTING CONVERSATIONS
Volume 1, Issue 5
10 11 UNDER 40

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Welcome TO SIOUXLAND MAGAZINE
SIOUXLAND MAGAZINE | THRIVE / 3
Owners | Becca Feauto and Stacie Anderson
It’s in these pages that we hope to educate and inspire, even more importantly, to create a community
that thrives on connecting with one another. At our core, we all want to connect. When we seek to
strengthens as a result. With our appreciation for the power of connection through meaningful
conversations, it only made sense to name our business Empowering Conversations.
It all starts with a conversation; with a desire to learn; to see things from another perspective; to seek
truth. The truth is, we have more in common than we have differences. Well, maybe it would be
more accurate to say, what brings us together is stronger than anything that divides us.
We would never want to marginalize our differences. We love the words of Audre Lorde, “It is not our
differences that divide us. It is our inability to recognize, accept, and celebrate those differences.” We
are unique in vast and complicated ways. It’s our hope that we can come together with our unique
strengths, perspectives and ideas to build a community with a powerful narrative of “us.”
Through this humble publication, we will start having conversations. This is an ambitious and beautifully
optimistic attempt to shine light on all the things that make our community strong, but also discuss,
in a productive and compassion
ate manner, the challenges we face.
We are doing our sma
mall
part in building a cohesive community by creating conversations that
refocus our atte
tent
ntio
n on our
sim
ilarities. We are bringingn people together; replacing judgment with
understand
ndin
ing. Perspective
is powerful.
We’ll continue unfolding our vision for this magazine over the next several issues, but now we
want to hear from you. At Siouxland Magazine, we feel it is imperative to understand what the
community wants and needs. Share your vision and dreams for Siouxland.
We want you to lean into the conversation and participate in the discussion.
E M P O W E R I N G
CONVERSATIONS, LLC
siouxlandmagazine.com

THRIVE
CONVERSE
22
11 Under 40 .............................................................................................................................................8
One Woman’s Search for the Elusive Green Card. ..20
Sioux City Scoop ....................................................................................................................23
We Should All Try to Be a Little More Like Rudy ...25
Second-Annual Coffee Festival Brewing in Siouxland...26
BALANCE
EXPLORE
Amber’s Top 5 HEALTHY FALL VEGETABLES ....................44
The Practice of Being Present .........................................................................47
Self-Care .........................................................................................................................................49
Is Iowa’s Bottle Bill Ready for an Upgrade? ..............................52
Take your Work Outdoors .....................................................................................55
Preserving the Future, One Vegetable at a Time ................56
“To Thrive In Life You Need Three Bones.
A Wishbone. A Backbone. And A Funny Bone.”
– Reba McEntire

“My Mission In Life Is Not Merely To Survive,
But To Thrive.”
– Maya Angelou
INSPIRE
GROW
Former Gateway Executive Maintains Solid Ties to
Siouxland Roots.................................................................................................................................28
#YOUMATTERSIOUXLAND....................................................................................30
Lila Mae’s House is Restoring Lives.............................................................32
Junior League Project: It’s Still Personal...............................................35
Breathing & Being in Siouxland......................................................................36
Ike Rayford Receives Governor’s Volunteer Award....39
We’re in Great Hands.................................................................................................39
What’s So Great About Siouxland?........................................................41
Why Did You Decide to Stay in Sioux City?...............................42
ENJOY
At our core, we all want to connect. When we seek
relationships deepen and our community strengthens as a
result. That’s what our Siouxland Magazine is all about!
We can’t wait to talk to you and truly connect with you and
your audience. If you’re interested in learning more about
how to advertise with us, download the media kit on our
website at siouxlandmagazine.com. Always feel free to reach
out to us via phone or email.
Boutique Brewery Sets Sights on Northwest Iowa........58
Schoenherr’s Slice of SoHo Remains a Siouxland
Staple............................................................................................................................................................60
A Toast to Selzer Brewery...........................................................................................63
What To Do In Sioux...............................................................................................................64
We promise to not disappoint. We’re creating a
magazine you won’t want to put down.
Want to be included in our December issue?
Contact us soon!
Deadline to reserve space is
November 1st!
Media Kit at siouxlandmagazine.com
ON THE COVER
Beautiful photography by Becca Feauto

85" Austin Sofa
415 4th Street | Sioux City

Editors NOTE
“If You Want To Give Light To Others You Have To Glow Yourself.”
– Thomas Monson
SIOUXLAND MAGAZINE | THRIVE / 7
It’s always been important to me to ensure others
see themselves the way I see them. I think everyone
I know is talented, full of life and purpose, and
honestly a good person. This issue has allowed me to
see those talents in a whole new light as we honored
not just 10, but 11 outstanding young professionals
in our Siouxland Community.
These individuals know what it’s like to work hard,
not take no for an answer, push boundaries and do
what needs to be done for each and every cause they
support as well as in their careers. Their persistence
and drive has propelled our community forward.
They’ve created opportunities and jobs for others,
they have volunteered, mentored and served our
kids, and they have been there when our community
needed a leader to move a project forward.
What they, and all the 10 Under 40 winners before
them, have done to serve our community, to help it
thrive, is nothing short of amazing. In this issue we
applaud those individuals. Each one is still creating
movements, each one making our Siouxland even
better than it was the day before. For that, I say,
thank you.
I’ve committed myself to being a life-long learner. The
wildest dreams. I’ve worked alongside John Maxwell
training the leaders of Costa Rica and met people that
share what I’ve learned with others.
To not waste the lessons by holding them tightly but
Our 10 Under 40 winners understand what it is to serve.
They invest in themselves so that they are capable of
giving back. And they are doing just that.
We can’t take people further than we’ve gone ourselves.
I encourage you to make yourself a priority. Invest
in your growth so you can give more and surround
yourself with people that support your efforts.
I am always open to a conversation on how I can better
serve you, whether that’s sharing a story through this
publication, or providing coaching or training, I’m
here.
“A Candle Loses Nothing By Lighting Another Candle.”
– Italian Proverb
Siouxland Magazine is owned and published by Empowering Conversations, LLC. All materials contained in this magazine (including text, content, and
photographs) are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published, broadcast or

THRIVE
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10 Under 40: Thriving in Siouxland
By Stacie Anderson
We are so excited to announce this year’s 10
Under 40 winners. The sheer number of deserving
nominees really made the selection process challenging
for our judges. In fact, it was so challenging that in the
end, we landed on eleven. That’s right, this year we are
recognizing eleven outstanding individuals.
Beyond sharing their stories, we really wanted to help
them get even more traction in the great work that
they’re doing in Siouxland. In the following pages,
involved. We encourage you to reach out to them. Share
your thoughts and ideas. Maybe there is an introduction
you can make or a resources you can provide. Every little
bit helps.
We will be plugging each of them on our Facebook page
over the next several weeks. Consider sharing those
posts to help them and the work that they are doing get
even more exposure. Together, as a community, we can
go further. Another way we will be helping them build
momentum is by offering our winners space within the
magazine over the next year to continue the conversation
We couldn’t be more grateful to have so many
outstanding young people in our community that are
dedicated to making this world a better place to live in.
She shares personal stories and experiences when working
with others on creating transformation in their personal
lives and business.
“Persistence will get you there;
consistency will keep you there.”
– Unknown

succeed
contribute
develop
Lori Brown
Jr. Partner and Financial Advisor at Baird
Age: 38
community?
I am reaching out to local area high schools and businesses
in an effort to create a business leader mentorship
program designed to better prepare our high schoolers
for the working world. In my experience many lack the
practical knowledge and skills to seek and successfully
secure employment. When it comes to something as
simple as dressing for the interview, or the proper attire
at work, students can be ill prepared for these situations.
Many youth also seem to have limited knowledge of
There also appears to be a general lack of understanding
regarding how social media posts can negatively impact
employment. This lack of knowledge and preparation
schoolers successfully enter the workforce.
As a working mother of two young sons, I am aware of
the importance of preparing our youth for the challenges
that are ahead of them. My vision is for all high schools in
the Siouxland area to have a business leader mentorship
program in place. The business leaders would work to
They would also teach basic employee relations skills.
These mentoring relationships would hopefully result
Siouxland area.
I would like to see more business leaders involved at the
years
of experience
The mentorship program and the relationships between
mentors and students may help alleviate the need for years
of experience as they will have a clearer understanding of
the potential applicant’s abilities.
I am in the initial stages of carrying out my vision. The process
to be developed to allow for an avenue to reach our youth.
leaders willing to volunteer, mentor and to cultivate and
grow the program. My experiences have taught me not to
be afraid to take risks or to fail. The challenges in my life, the
successes and shortcomings, have helped shape me into
young people, and I want to inspire them to achieve their
utmost potential.
By introducing me to their school principals and teachers,
and discuss the mentorship program. Participating in
and barriers for adopting the mentorship program
would be helpful. This program will only be as good as
the business leaders that volunteer. There should be a
representation from a variety of businesses and trades in
the Siouxland area. Volunteers will need to be energetic,
knowledgeable, friendly, and have a passion for seeing
our youth succeed.
My experiences have taught me not to be afraid to take
risks or to fail. The challenges in my life, the successes and
shortcomings, have helped shape me into the person
people, and I want to inspire them to achieve their utmost
potential.
“Opportunities don’t happen. You
create them.”
– Chris Grosser, a young
entrepreneur/photographer.

SIOUXLAND MAGAZINE | THRIVE / 10
Chris Jackson
Assistant Vice President of Retail Services, Security National Bank
Age: 34
My biggest hope for Siouxland is that everyone including
public entities, private industries, and community
welcome our college students to town and get them to
attract young families and show them how great of region
this is to live in.
community?
Currently I am the lead in the development of a small
local entrepreneurs and small businesses. We want
needs so that they aren’t searching online or going out
of town for options. Not only does this support the local
entrepreneurs and small businesses, but it also creates a
this program’s implementation, over the last year and
small and under banked businesses.
I am also part of a Downtown Partner’s subgroup that has
been focusing on creating a lighted corridor that connects
the entertainment districts in downtown Sioux City. Phase
one is in construction with festoon lighting being installed
at the corners of Historic 4th and Court and 4th and Pearl
Street. Lighting is an important factor in public safety,
larger lighting project that will move down the 4th Street
corridor, up to the Orpheum and LaunchPAD Children’s
Museum, and then connect everything to the river front
when it is completed.
My vision of Siouxland is one that is a hot bed of
entrepreneurial activity from tech startups to shops
and stores. Local business is the backbone for a strong
community and it drives growth and activity within our
city.
I have taken leadership positions within the community
including SCGO and Downtown Partners to try and
help create an inviting place for young professionals
worked with local colleges and organizations to help
support entrepreneurialism within Siouxland and offer
literacy to startup businesses and their owners. In 2019
we connected with high school and college students to
profession, as well as other jobs within our industry like
technology services, accounting, and marketing.
I believe that people can help make our region more
people in Siouxland and we all want the same things, we
just go at it a little bit differently and separately. Getting
involved in the community gives you a great understanding
the community as a whole.
“Teamwork is the ability to work together
toward a common vision. The ability
to direct individual accomplishments
toward organizational objectives. It is
the fuel that allows common people to
attain uncommon results.”
– Andrew Carnegie

Emilee Boyle Gehling
Founder/Partner of Gehling Osborn Law Firm and Founder/Owner of Dakota Surrogacy, LLC
Age: 37
were drawn by the life we could have raising our children.
The quality of life here is widely underestimated. That
said, community amenities aimed at enhancing the lives
of children, young adults, and professionals would go a
fruit and vegetable plantings in our communal areas
(why plant grass if you can harvest food for everyone in
our community) is an effort that has been successful in a
town in Great Britain. Why not here? Plus, encouraging
work environment that recognizes that a job’s role is to
support a family, would help us attract and retain young
professionals and workers here.
SIOUXLAND MAGAZINE | THRIVE / 11
community?
I am currently serving as President of the Downtown
Rotary of Sioux City. In that role, my goal is to encourage
our amazing current membership and new potential
members to continue the local and worldwide service of
our Rotary club and continue our legacy into the future
through fundraising and service opportunities. In Rotary, I
am working to attract the next generation of membership
(come check us out!) and we are exploring some really
exciting marquee projects and fundraising.
I am also Vice President of the Art Center Association.
Being a part of a group whose mission is to enhance
artistic opportunities for everyone in our community is
humbling. Our board is full of passionate, dedicated
individuals, and seeing the role the Art Center plays in
making art accessible has been wonderful. I am lucky to
be a second-generation Board member inspired by the
tireless and creative work of my mother, Debbie Boyle,
who was instrumental in getting the Art Center’s building
built and off the ground.
my role with the Art Center I’m absolutely committed to
supporting its mission to enhance the lifestyles and access
to the arts in our community for free. Gilchrist Learning
Center is a success story.
Other businesses and employers can look to cultivating
work that supports life. Those who are able to contribute
their time and talents can also help create communal
gardening efforts.
“There’s only one thing more precious
than our time, and that’s who we spend
it on.”
– Leo Christopher
I think the future is incredibly bright for our community.
I’m truly inspired by entrepreneurs with whom I work. The
passion and drive they have helped motivate me to open
same desire for positive impact will no doubt make our
Siouxland a better place to live and work.
My husband, Aaron, and I chose to move back to
Siouxland after working as professionals elsewhere. We

SIOUXLAND MAGAZINE | THRIVE / 12
Katie Kruse
Manager of Field Services at SAP/Concur
Age: 36
within all these organizations. I would love to see better
to a new level and get community support. It would allow
insight into what hotels are have been trained or going
to be trained. Would open the door for community
attendance, along with insight as to which hotels have not
been responsive. This would also give all organizations
a better opportunity to partner together, as collaboration
community?
I am the 99th President for Junior League of Sioux City
(JLSC). Junior League is an organization of women,
focused on learning and building our members while
improving the community. Every year, we have huge
projects and initiations. This year, we are continuing our
In addition, we are reviewing the needs of Siouxland to
determine a community impact project that will be our
focus for years to come and ramping up to celebrate our
100th!
Continue to grow Junior League’s membership and
our impact. Every president has a theme for the year.
Past themes have been ‘Unstoppable’ to ‘Lean in’. This
Difference’ as that is exactly what we are doing, both
how to respond’, we in turn are only enabling. Our goal
is to train 100% of hotels and motels while continuing to
provide new leadership opportunities, personal growth,
and lasting friendships for our members!
Siouxland has so much to offer. We have arts, amazing
restaurants, tons of community events, along with
organization, dedicated to learning and growing our
but we always need more JLSC members to continue
the trainings due to turnovers. If you strive to be better,
the process, I encourage you to join JLSC and support our
mission. This is an organization that you will meet diverse
women that are focused on collaborating and striving to
They truly are the experts, but also an amazing partner
and organization that is run by volunteers. The Coalition is
anyone. JLSC is partnering with them and supporting their
mission by focusing and educating hotels and motels.
Encourage hotels and motels to reach out to us to
schedule a training. If you don’t see a plaque in the front
JLSC. If we are not able to deliver trainings, our members
are not growing, and our community is not preventing this
industry from increasing.
the JLSC. We are here for you, Siouxland. We are here to
support and assist in many different forms. Siouxland is a
the organizations within.
“What is Fear? False evident appearing
real.”
– Author Unknown

Ryan Martinez
Co-founder of “Volunteer Siouxland”, Co-Founder and Event Organizer at
“The Siouxland Coffee Festival”
Age: 26
for the organization to have someone to manage them.
By implementing our software, volunteers can easily
connect to over 140+ Siouxland organizations and other
opportunities that they are passionate about, resulting in
meaningful ongoing service to their community.
SIOUXLAND MAGAZINE | THRIVE / 13
If you enjoy coffee and conversation, join us at the secondannual
Siouxland Coffee Festival on Saturday, November
2, 2019 from 10AM – 3PM at the Sioux City Convention
Center. By purchasing a ticket and supporting this event,
you are also supporting volunteerism in our community as
well. Tickets can be purchased online at siouxlandcoffee.
com. For upcoming news and announcements, follow
along on Facebook and Instagram at: @siouxlandcoffee.
community?
When the leaves start changing colors and the cooler
weather drifts in, you can expect me to be organizing
The Siouxland Coffee Festival, the region’s biggest coffee
event celebrating the growing coffee culture with all
things coffee. Coffee sampling, home brew methods,
roasting coffee beans, latte art, live entertainment and so
much more – all for a good cause, VolunteerSiouxland.
I would love to see continued growth for the Siouxland
Coffee Festival to attract attendees, vendors and sponsors
from all over the Midwest. We didn’t know what to expect
in 2018 as it was the inaugural event, however, we were
still able to attract over 1,000 attendees. Going into 2019,
we listened to the attendees and are making it bigger and
better than ever.
Another way to support is to sign up for volunteersiouxland.
org, Siouxland’s Online Volunteer Center. Signing up is
FREE and takes less than 60 seconds. Get connected to
get involved today!
“The work it takes to be ready for your
moment, is put in before the moment
appears.”
– Tyler Blevins
I want to see Siouxland continue to develop – not only as
a destination to travel to, but a place that many can call
home. One of the main reasons I was so passionate about
co-founding VolunteerSiouxland was to help shape the
community my wife and our future children will be living
in.
Through the development of VolunteerSiouxland, we
hope to change the culture of volunteerism in our
community, resulting in a better place to live. Up until

SIOUXLAND MAGAZINE | THRIVE / 14
Dr. Nathan Probasco
Associate Professor of History and Honors Program Director
Age: 36
The Siouxland region is poised to be a leader in both
transitioning to renewable energy sources and combatting
poverty. In some ways the process is already taking shape.
Siouxland is fortunate to have a visionary energy provider
in MidAmerican Energy Company, which already gets
more than half of its power from renewable sources and
by 2021 will reach its goal of providing 100% renewable
energy for its Iowa customers, something achieved in few
places worldwide. Having more jobs in renewable energy
and more universities offering programs in renewables
will allow Siouxland to serve as an example and a source
of labor for surrounding regions.
community?
Each semester I try to get my students at Briar Cliff involved
with some sort of hands-on research in my courses. In my
Twentieth Century World History course, ten students and
I just began a project at the South Jordan Cemetery in
rural Monona County. Beginning in the late nineteenth
century, several African Americans, and perhaps people
of other races, were buried at the location, but an aura of
mystery surrounds the site and several questions about
the cemetery remain unanswered.
Whether we accept it or not, the world is changing faster
now than it has at any point in recorded history. Perhaps
the greatest threat humanity has faced is anthropogenic
climate change, which has the potential to alter our lives
in unpredictable ways. Americans are among the top
emitters and have a responsibility to be more on par
with the rest of the world. A second, closely associated
threat - global economic inequality – divides and weakens
nations. Economic inequality is especially visible in the
United States, where the CEO-worker pay gap continues
to grow and single multibillionaires have the incomes of
entire nations. The super-rich often amass their fortunes
on the backs of those living near the poverty line, which
only divides us further.
The solution to economic inequality is not to provide
hand-outs but rather to educate and empower those in
poverty to help them attain a level of economic security.
issues, the future will be bright for most of the people on
our planet.
Although poverty remains a concern in Siouxland, Sioux
City’s unemployment rate is among the lowest in the
nation at just over 2%. Moreover, the number of homeless
individuals based upon the annual point-in-time count
has remained relatively steady over the past several
years, and at just a few hundred, Sioux City punches
above its weight in terms of addressing homelessness.
The one area in which Sioux City could better serve a
disadvantaged group would be convicted felons. Rarely
do criminals, who often come out of prison in debt and
jobless, have someone in their corner, and in Sioux City it
receive low income housing. I would like to see a program
in Siouxland to serve this underrepresented population.
Three years ago I joined the Board of Directors for the
prescription assistance, consumer credit counseling,
income tax assistance, transitional housing for homeless
Sioxlanders, and other services to those in need. CFS
empowers lives by putting people in a position to
succeed in life. The organization has been extremely
productive during my time on the board, and our tax
services in particular have helped hundreds of Siouxland
our Bridges West facility is so important in offering safe
and secure housing options for low income families in the
community. I can only hope that my remaining time on the
Board of Directors at the Center for Siouxland can be as
productive.
“Everyone you will ever meet knows
something you don’t.”
– Bill Nye

Jenna Rehnstrom-Liberto
Marketing and Communication Manager at MercyOne Siouxland Medical Center
Age: 37
community?
I’ve been given an exceptional opportunity to be part of
exciting new changes at MercyOne Siouxland Medical
Center. Our new name and MercyOne brand includes a
fresh look and logo, of course, but this change is founded
on extensive system-wide culture work that started long
before I joined the organization. With roughly 1,500
colleagues in Sioux City alone, we have the unique
responsibility and ability to impact the physical and
emotional well-being of our community, starting with our
own MercyOne family members. I’m proud to be part of
a team focused on making MercyOne Siouxland the best
place to work and receive care.
I have learned so much about our community in my new
role at MercyOne Siouxland Medical Center. Strong
hospitals and medical centers make our community
strong, and my hope is that more people will choose, and
care. A large percentage of families are leaving our city
for health care, including nearly 60% of patients needing
cardiovascular surgery and 45% of families for oncology
services, just as an example.
It’s our initiative as health care organizations to instill
retaining talented physicians and providers, and I hope
as Siouxlanders see the work that’s being done locally
to improve their experience, they will choose to stay
close to home for care. That is a decision that makes our
community strong economically for the thousands of
Siouxlanders employed by medical centers and provider
groups and also positively impacts families facing health
challenges by keeping them close to their support system
during treatment.
My hopes for Siouxland as a whole are much the same:
keep families here to move our community forward.
Growing up in rural Siouxland, I always hoped I could have
an impactful career in this community and raise my family
here. I’m proud that so many of my former college and
high school classmates are also now young professionals
in the Sioux City Metro area and are helping move our
community forward. I’m proud that my husband, who
grew up in cities all over the country and the world, now
calls himself a Siouxlander and gives back daily through
we continue to invest in our schools, churches, service
organizations, businesses and people and recognize how
special our part of the world is.
I’m proud to be part of an outstanding group of women
who founded Siouxland’s 100+ Women Who Care
chapter. In three years, our chapter has given more than
is to raise a lot of money in a little amount of time and
educate ourselves about the needs in our community.
On a quarterly basis, our members meet and nominate
a Siouxland 501(c)3. From three randomly-selected
organizations, our members select just one to receive
our donations for that quarter, and each member writes
90 minutes, we can raise up to $10,000 for a deserving
organization!
I encourage anyone who wants to connect with other
philanthropic women in our community to join our efforts
and experience how fun and rewarding it is to give-back
in a big way.
“People rarely succeed unless they
have fun in what they are doing.”
– Dale Carnegie
SIOUXLAND MAGAZINE | THRIVE / 15

SIOUXLAND MAGAZINE | THRIVE / 16
Kalynn Sortino
Program Representative for Nexant
Age: 26
community?
There are two different projects that I am a part of that will
Having a leadership role in SCGO allows us to take part in
greater conversations on how to better attract and retain
ideas on how to stay competitive and give insight to
leaders in our area as to what draws a young professional
to encourage young professionals to become active
has a new hire, the more that hire is engaged in the
community and feeling like they are making a difference,
Another group I have been working with this past year
individuals that have gotten together over the last year to
help brainstorm and produce a marketing campaign to
video showcasing the different sites we believe make our
Even a few testimonials from different individuals who
My vision for the future is to continue to promote Siouxland
SCGO to continue to have a positive impact in Siouxland
hope we all are excited to continue to watch the growth
of our downtown and for it to continue to be vibrant and
Sioux City achieves next!
I would like to see more positive responsiveness on what
each week, that doesn’t even take into account events
is so much going on in our community that most people
don’t even know about! I would love for Sioux City to be a
destination for families traveling over their summer break,
nothing to do in Sioux City” odds are, that person just
doesn’t know where to look! Or they have chosen not
wisely when talking about our community, and what is
their thoughts on our community and allow positive
conversation on what our community excels at and what
in Siouxland for one reason or another, so make the most
of it!
If I could ask for one thing from each of you moving
forward, it would be to speak positively and educate one
the best form of marketing is by word of mouth! Do you
know of a great coffee shop in town? Maybe there’s an
event happening this weekend or a new business coming
you live, and get excited for what is to come for our
“Success is not the key to happiness.
Happiness is the key to success. If you
love what you are doing, you will be
successful.”
– Albert Schweitzer

Josh Thomas
J1 Personnel Officer\Civilian - Business Intelligence Developer IV
Age: 28
SIOUXLAND MAGAZINE | THRIVE / 17
community?
I’ve been very involved with Leadership Siouxland for
“Great leaders truly care about those
they are privileged to lead and
understand that the true cost of the
leadership privilege comes at the
expense of self-interest.”
– Simon Sinek
Anyone can step up to be a leader, as it is not based on

SIOUXLAND MAGAZINE | THRIVE / 18
Kari Treinen
Executive Director, Sioux City Schools Foundation
Age: 39
students enrolled in the Sioux City Community School
District qualifying for the Free & Reduced Meal programs,
they are well aware that their families are not able to
support the strain of tuition for post-secondary education.
The Career Academy programs offer dual college and
high school enrollment allowing students to earn valuable
college credits for free while completing their high school
diploma. Students can graduate with a year or more of
college paid for by the state of Iowa and this advantage
often puts additional academic possibilities within their
reach.
community?
The project consuming most of my energy is helping to
expand the reach of the Sioux City Career Academy. The
Sioux City Community School District’s Career Academy
is a high school campus open to 15 area school districts
which helps students discover career possibilities and
prepares them with a plan for after graduation. For some
students that means a four-year college and others, a
trade school or stepping directly into the workplace.
Centered around project-based-learning and hands-on
experiences, the 30+ career paths available for students
range from Bio-medical Technology to Fashion Design,
college? Working for a portrait studio where I quickly
learned there was a lot more that goes into photography
than just taking beautiful photos of things that you
graphic designer, except he hadn’t taken a single course
college discovered that he didn’t like any of his digital
design classes.
I would love to see the students in our community making
great choices about the “right-sized” education needed
to reach their career goals. Whether that is a trade or tech
school, college or university, helping students understand
what options are available can drastically impact the
workforce and future of Siouxland. So many students in
Sioux City do not see college as an option. With 70% of
I am so proud to be part of the team helping to expand
the classes offered and the classroom space available for
students from the Sioux City Community School District,
Bishop Heelan Catholic, Siouxland Christian, and the high
schools from our surrounding communities. Gratefully,
both my kiddo and I have found amazing professional
success, not as a photographer or a graphic designer, while
others struggle to match their skills with the professional
opportunities which exist right here in Siouxland. My hope
for the future of Sioux City is that our education system
helps to create unforgettable community leaders.
How can we help you make that happen?
With more than 2,500 students at the Career Academy,
we need business leaders to reach out and connect with
our classrooms. Come and speak to the students, take on
works. We need parents to listen to their kids’ interests
and help to line up that passion with the right educational
choices for each student. We need the community to take
a moment to really see what the classroom looks like today
– come and visit our Sioux City Career Academy campus
and let us show you the incredible kids that are stepping
into adulthood. And last, but not least, I need you to hug
lives everyday and walk around in the world with humble
gratitude that they get to do something they love. My
goal is just to make it a little bit easier for our educators to
start changing lives – I’d love your help too.
“We live in a world in which we need to
share responsibility. It’s easy to say, “It’s
not my child, not my community, not my
world, not my problem.” Then there are
those who see the need and respond. I
consider those people my heroes.”
– Fred Rogers

Revathi Truong
Associate Attorney - Immigration Attorney
Age: 29
community?
Currently, I’m working on meeting the various needs
of our new immigrant residents and their families. This
includes but is not limited to providing free legal services
House; discussing Know Your Rights and Safety Planning
with family crisis centers; and serving on the board
of Siouxland Community Health Center and advising
them on how to best continue providing access to care
to impacted patients by changes in federal law. I also
participate in additional community activities including
the Siouxland Sleep Out, Alzheimer’s Association Walk
and events highlighting National Suicide Prevention.
On a more personal level, I’m working on establishing a
myself to help make educational and career goals more
attainable.
where our environmental impact is realized; access to
education is not only equal but equitable; that the only
limitations placed on persons are those willingly placed
on themselves. I hope for more conversations, longer
bridges, and collaborative efforts where our differences
only strengthen our unity.
There are many things I would like to see happen in
Siouxland. I would love to see Sioux City become the
competitive city, it has the potential to be. To have
sustainable and reliable public transportation, safe and
sustainable housing, build bike trails that connect our
tri city area, and build up our downtown with both local
and national/international businesses, attractions, and a
skyline over time. Ideally, all this would lend to what I think
is most important for Siouxland which is to cease the brain
drain in our communities.
What I am doing to help the above happen in Sioux City
is continue mentoring youth, especially young women
of color, see the possibilities that lie for them in this city
to live and grow. As an advocate, I educate my clients on
the resources and activities available as they acclimate to
a new life. To best serve them, I myself take part in some
of these resources like utilizing our public transportation
system, learning more about our housing situation and
speaking with employers on what the job climate is like
in our city.
People can help make these visions for Siouxland happen
by creating groups of action that are committed to helping
develop the various aspects that are involved in growing
our city. The key to this is motivation to do better and
be better. We don’t need keyboard warriors or negative
naysayers who aren’t willing to put forth true effort to be
part of the solution. We need constructive actions with
determination to continue pushing our community to new
and greater heights.
“Teamwork makes the dream work.”
– Author Unknown
“The heights we reach in life are
rarely achieved without the collective
commitment from those around us.”
– R. Truong
SIOUXLAND MAGAZINE | THRIVE / 19

CONVERSE
curious
Cultivating Meaningful
Powerful narrative of “us”
truth seekers
One Woman’s Search for the Elusive Green Card
By Nesrin Abu Ata
I was 14 years old when I told my parents, “I am
going to study in the United States.” I was in eighth
question: “How are you going to pay for it?” Scholarships
were hard to obtain for international students, especially
ones who were not athletes. My parents couldn’t afford
it. “You are going to study at the Hebrew University in
Jerusalem,” they said.
My English teacher at the time was American. Ms. Judy
had married a Palestinian man and moved to Jerusalem
to be with him. I was going to an all-girls school—as was
customary. Ms. Judy often talked about how she didn’t
understand Arab culture, particularly the restrictions and
people-pleasing expectations it put on women.
Her audacity gave me permission not to be afraid to ask
questions and not to be afraid of standing out—but instead to
Ms. Judy was a free spirit. She dressed
casually and didn’t spend a ton of time doing
her hair and makeup. Unlike all the other
teachers, she spoke her mind when she
didn’t agree with something. She questioned
the social norms and liked to discuss things.
seek my truth, my path, regardless of the obstacles. Twentyone
years ago, Ms. Judy introduced me to a couple of core
American values: individuality and freedom of speech.
The Hebrew University would have been a great school to
attend, but largely because of my English teacher, I had my
heart set on studying in the United States. It didn’t matter
how or where—as long as I got there.
I knew a guy who was two years older than me, and he had
gotten an academic scholarship to study abroad. When the
time came, I applied to the same scholarship program, and
luckily, got accepted to Gardner Webb University in Boiling
Springs, North Carolina. Never mind that I had never been
to the South or rural America.
Boiling Springs was a town of about 4,000 people—with one
else, you had to drive about 20 minutes to the next town,
Shelby, population 20,000. I didn’t care.
As far as I was concerned, I was creating my own adventure.
I would face whatever came my way. After all, this would be
the place where I could seek my path and speak my mind.
expected me to, even when I didn’t agree. This would be

strengthening our community
Conversations exploring perspectives
coming together
open minded
focused on common good
where it didn’t matter if I was a woman or a Christian. I was
going to America, land of the free and home of the brave.
I carried a small suitcase in one hand and my travel documents
in the other. I arrived here in July 2001.
I had no idea what would happen two months later. On 9/11,
we all watched the events unfold on TV. The black fumes. The
buildings collapsing. What was happening? I had just left a
place where terrorist attacks and violence were a part of life.
I was not expecting that in the United States. Watching the
news, I felt like I was back home.
As friendly and polite as southerners are, after 9/11, my
accent and my name were not greeted as warmly anymore.
Suddenly, I was looked at with suspicion. I was still grateful to
be able to pursue my dream, even though, now, the safety
and security that I envisioned had become a grand illusion.
A year into college, my scholarship fell through due to cutbacks
in funding, and I was not sure I would be able to continue
for my education. Perseverance—that was another American
value.
I kept pushing forward. Nine years later, I completed my
residency as a family physician and a psychiatrist. I began
the process of applying for my permanent resident card, also
known as a green card.
A week later, I found out that I got approved
for my green card, and I could expect it within
the next seven days. It never arrived.
what it would look like. It had taken nearly two decades to
place home.
signs of my immigration papers.
It got to the point where almost everyone I knew would ask,
the ritual my hajj. Of course, this brought more questions.
a Buddhist background, and the Buddhists are all about
emptying one’s self and letting go of the ego. That’s where
I was headed with my yoga and meditation practice. But that
don’t quite have that ritual in their faith, but they can relate to
I’d go to the Jerusalem store in Omaha to get some Arab
food. The owner would make me some Turkish coffee. We’d
sit down and drink it together, then usually invite other
shoppers to join us. Since I go to the store once a month, the
coming and going shoppers who sip coffee with us would
Cultivating gratitude helped me on my journey. But on tough
days when my Palestinian friends asked for an update, I’d tell
them, “It has become like the Palestinian cause, never to be
realized, but only to be aspired to someday, maybe, in one’s
been pregnant with this dream for 18 years, and after a lot of
I am home.
*A version of this story was originally told at Beacon Story Lab
on July 5, 2019. The theme was American Dreams.
Nesrin Abu Ata is a psychiatrist and a family physician who
trained at the University of Iowa Hospitals and Clinics. I
have an interest in integrative psychiatry.
Photo CreditBeacon Story Lab/Ally Karsyn.
Founded by award-winning journalist Ally Karsyn,
Beacon Story Lab creates more courageous,
compassionate and connected communities
through the healing art of storytelling.
is Turning Points.
or at beaconstorylab.com.

SIOUXLAND MAGAZINE | CONVERSE /22
Congratulations!
Congrats to the 2019 winners of 10 under 40,
we're thankful for all you do in this community!
712.224.4208 | elitestaffco.com

Sioux City Scoop
By Alex Watters
With this issue celebrating
the achievements of 11
individuals under 40, it got
me thinking, what can we
do to not only keep these
individuals here in our
community, but convince
more of them to move
here? Attracting and retaining
young professionals has been
my mantra for quite some
time now. I joined the Sioux City Growth Organization
connecting and engaging those fresh out of college by
promoting networking and more social opportunities.
Council) can do to help in this effort. If we entice those
graduating from our high schools and colleges to stay
local economy. Now I understand that when it comes to
Siouxland and what we can do to grow our population.
Victories
lopment – With projects such as the
Opportunities
– We need to breakdown our barriers
and start showcasing all that our entire region has to offer
Possibilities
job market whether that is the tech industry or otherwise.
need to act on it.
Growing our community is something I am excited to be
we all can make a difference. If we want great restaurants
then we need to support them. If we want concerts and
need to buy from them. All of these things can make an
email me at awatters@sioux-city.org
Alex Watters, City Council of Sioux City
awatters@sioux-city.org
SIOUXLAND MAGAZINE | CONVERSE /23

SIOUXLAND MAGAZINE | CONVERSE /24
Imagine
Financial Partners
Fully Invested in You
The Stuck Bivens-Rose Group
302 Jones Street, Suite 210
Sioux City, IA 51101
712-234-4000
stuckbivensrosegroup.com
Front left to right: Lori Brown, Mark Stuck, Gail Bivens-Rose
Back left to right: Sheenah Tonga, Chris Holman, Jane Hubbard
The Stuck Bivens-Rose Group is proud to congratulate Lori Brown, Financial
Advisor, for being named Top 10 Under 40 2019 by Siouxland Magazine.
Our pride in teamwork and high level of client service sets us apart. We trust
you’ll find your relationship with the Stuck Bivens-Rose Group provides you a
true financial partner.
©2019 Robert W. Baird & Co. Incorporated. Member SIPC. MC-380094.

SIOUXLAND MAGAZINE | CONVERSE /25
Trey and Beau in Balboa Lake in Hot Springs Village, Arkansas.
We Should All Try to Be a Little More Like Rudy
By Tony Micheals
I’m a sucker for characters that thrive despite the
odds on the silver screen. I get misty eyed when
Charles Dutton’s character Fortune does the slow clap
to cheer on Rudy from afar after watching him struggle
with naysayers and huge obstacles at Notre Dame.
You just knew Daniel Ruettiger was going to thrive in
life after the gridiron. He had hardly a speck of athletic
ability. Rudy accomplished so much. Man, that gets me
EVERY time.
Real life is so much more gratifying when you see loved
ones thrive. I’m amazed when I see the hard work and
dedication my lovely wife puts into her career as a social
worker. She is dedicated to helping others thrive when
it would be easier to just call it quits. I constantly think of
Especially when you come home after a hard day and
see your hubby watching “Rudy” again instead of doing
the dishes. Sorry, babe.
Thriving doesn’t come easy.
uncomfortable life situations because you know it’s
a challenge worth taking. My 14 year old son studied
hard and just passed his test to get his learner’s driving
abandoned North High parking lot. There’s a decent
chance he won’t see this so I can be completely honest,
it was not a thing a beauty. He was as graceful in that
parking lot as I am jean shopping for my wife, or styling
my hair. You get the point. I know after hundreds of
sessions with me in a helmet and maybe sedatives, he will
thrive on the roads.
Thriving takes effort, patience and a sense of humor.
My non-verbal 16 year old son navigates a complicated
world without the ease of spoken words. It’s harder for
him to communicate and weave his way towards his goals.
But, if you see the joy on his face when he accomplishes
a new goal, THAT is a thing a beauty. It tears me up more
than Rudy! Ru-dy! Ru-dy! Ru-dy! When you see someone
thriving, celebrate it!
What’s thriving mean in my own life? I have goals that
require me to spend more time away from watching “The
Bachelor” and more time invested in projects for which I
have a passion.
too much focus on what is not accomplished in our society.
Just imagine if we paid attention to the Rudys in our lives
thriving on a daily basis?
I dare say, THAT, deserves a slow clap.
Tony Michaels, KSUX morning show co-host /
Fan of grit
Paid advertisement.

SIOUXLAND MAGAZINE | CONVERSE /26
Second-Annual Coffee Festival Brewing in Siouxland
By Ryan Martinez
How do you take your coffee? Black, sugar and
cream, iced or hot? Well do not fear, we will have
them all at the second annual Coffee Festival and
Brewing in Siouxland! Whether you prefer your coffee
black or are an iced mocha regular, there is something
for everyone at The Siouxland Coffee Festival. You’re
guaranteed to walk away caffeinated, with a smile on your
face and loving coffee even more!
A few of the features include:
Sample Coffee: Sample coffee from multiple coffee vendors
– local, regional and national brands.
Latte Art Competition: Watch as baristas go head to head
on the main stage during our Latte Art Competition with
head judge Barnaby Holmes, 2019 Midwest Coffee Tasters
Champion.
Paint with Coffee: Grab a brush and paint with coffee
grounds! Poppin’ Bottles n’ Brushes is hosting painting
sessions for all attendees.
Coffee Cupping: Observe the tastes and aromas of brewed
coffee with a coffee expert during cuppings from Stone
served)
Sample Tea: A NEW addition requested from last year’s
attendees – this year you can sample tea from a handful of
vendors.
Live Entertainment: Attendees are able to soak up the
vibrations with live music from various local artists.
Trivia: How much do you know about coffee? Your knowledge
will be tested during small group Coffee Trivia presented by
Coffee and Nosh.
So you ask what’s new to the Siouxland Coffee Festival this
year? Our Bean to Brew which is four fun learning experiences
to help you get to know more about the coffee you love; from
the coffee bean, the roasting process, the various options
in your favorite café, to the many methods you can enjoy at
home.
There’s so much more you can do too! Coffee drinkers know it
importers Café Imports to learn about coffee bean origins,
regional and processing differences, freshness and how they
And did we mention learning all about roasting? Yeah, we’re
going there. Light roast, medium roast, dark roast. Is French
roast a medium roast or dark roast? And what about an
espresso roast? Roasting experts from Stone Brú will be on
hand to discuss the roasting process and differences between
on site.
Not a savvy coffee drinker? This is for you! When you walk
into almost any coffee shop there are so many choices:

TICKET & EVENT INFORMATION
General Admission: $12.50
Date/Time: Saturday, November 2 @ 10AM – 3PM
Location: Sioux City Convention Center
Ticket Link: siouxlandcoffee.com/tickets
VENDORS:
Blue Meadow Bakery
Cafè Imports
Carrier Coffee & Tea
Company
Coffea Roasterie
Cup of Coa
Hardline Coffee Co.
Heartland Coffee & Nosh
Jumpy Monkey Premium
Coffee
MAVAM Espresso
Midwest Best Biscotti
SPONSORS:
Stone Brú
State Steel
Empirical
Parable Coffee Co.
Roasted
Starbucks
Stone Brú
The Tea Smith
MAVAM Espresso
Honeywave Media
SIOUXLAND MAGAZINE | CONVERSE /27
cappuccino, Americano, latte, pour over, macchiato, iced, cold
espresso machines.
The Cause
of all proceeds from The Siouxland Coffee Festival support
Online Volunteer Center.
VolunteerSiouxland, Siouxland’s Online Volunteer
Center, brings together volunteer passion with
community needs. With more than 140 area
Volunteers: Browse opportunities that suit your
to Siouxlanders who want to help – completely free for
you and your volunteers.
Browse Opportunities: VolunteerSiouxland is
Join the cause and sign up for free at
volunteersiouxland.org today!
“The Siouxland Coffee Festival was designed to
bring people together,” Ryan Martinez said. “We
want people to leave the event with new insight
on all things coffee and have made some new
friends in the process.”
Ryan Martinez, Co-Founder of VolunteerSiouxland, Siouxland’s
Online Volunteer Center and Growth Specialist at Honeywave
Media.
Photo credit Jessica Martinez.

INSPIRE
Lessons learned from stories in our community.
Staff Retreat, April 2019.
Former Gateway Executive Maintains Solid Ties to Siouxland Roots
By Erika Newton
Rob Cheng never imagined
when he left Gateway in
1999 that he would start
a company that would
become one of the top
antivirus platforms in the
country. But 20 years
later, that’s exactly what’s
happened.
Rob Cheng
Rob Cheng, CEO and founder of PC Matic, started out
his executive career with Gateway 2000 in North Sioux
Marketing, and a pioneer of using then-uncharted tactics
to sell computers directly to customers over the phone. By
the time Cheng left, he had been promoted to Senior Vice
President of Worldwide Sales, Marketing and Support.
Cheng then took Gateway’s spirit of innovation and
parent company of what would later become PC Matic.
“After leaving Gateway, I visited Rick Snyder,” says Cheng.
“Rick was the president of Gateway and he had created a
diagnose common computer problems. I tried to help the
was taking hold. The epiphany was to create a website
that would diagnose common computer problems over
the internet.” PC Pitstop was the result - a free computer
diagnostic website that soon became an internet sensation.
creation of PC Matic, a comprehensive software tool used
for the maintenance and security of all of a consumer’s
computers. But the original iteration used a third-party
antivirus product, and when that version started to show
signs of infection, Cheng switched gears and developed
his own antivirus product, the only one of its kind based
entirely in the United States.
PC Matic is one of the few antivirus platforms that uses
whitelist technology to detect and stop ransomware and
viruses from infecting PCs, as opposed to the blacklist
technology other companies rely on. And that differentiation
has provided a solid methodology to separate PC Matic
from the competition. But the industry continues to pose
challenges.
“Ransomware has escalated to the point where
the nation is at crisis,” says Cheng. “In fact,
Louisiana has declared a state of emergency
due to cyber security, so I feel an urgency to
drive PC Matic quicker to being a world class
security solution.”

non-profit
community
family
small business
people
and organizations are paying ransoms, guaranteeing the
years.
One of the most interesting facets of the
company could be its work-from-home model.
All 55 PC Matic employees, Cheng included,
work remotely, out of their homes.
the best person in the nation for a job, rather than being
“One of the clichés is ‘do something you
love,’ but in my case it has been true.
early age I enjoyed programming them. In my 20s, I bought
That’s also how I met Ted [Waitt]. Then in my 30s, I stopped
that knowledge. If you want to make a business, then you
like quitting. I just turned 60 this month, and I am happy to
report that I am in good health with a wonderful family; I
Erika Newton has 22 years of marketing and management
experience in a multitude of industries including
technology, live entertainment, and advertising. Specializing
in trend prediction, strategic planning, niche marketing, and
publicity, Erika is a lifelong Siouxland resident, and holds a
communications degree from Briar Cliff University.
Photos courtesy of PC Matic.

SIOUXLAND MAGAZINE | INSPIRE /30
Ellie Risdal (left) and Ella Voloshen (right).
#YOUMATTERSIOUXLAND
Contributed by Rachelle Rawson
People across Siouxland have been noticing
an emergence of yard signs around many
neighborhoods. But unlike the tired, political nagging
we often see, these signs have a different message. A
simple, but powerful message. “You matter.” “You are
give up.” These are just a few of the inspirational quotes
that are being posted by the group You Matter Siouxland.
This is a grassroots organization committed to spreading
awareness of the need for strong suicide prevention
and offering hope and resources to those who battle
crippling depression and suicidal tendencies.
“People are created for a purpose. If we have
breath in our lungs, we are here for a reason.
So go out there and make a difference.”
in another locale on a Facebook post. Instantly, she
thought, “We need this in Siouxland. We can do this.” She
contacted Kerrie Johnson, a West Middle School teacher
and Student Council advisor. As a wife and mother to
with love and wants everyone to know that struggles are
temporary. Her advice is to become an advocate; it is
helpful, healing, and empowering! Kerrie and Rachelle
began networking with other people in the community
The out of the Darkness Walk.
and quickly received an outpouring of support and
willingness to participate. The yard signs, which have been
very successful, were created by Crystal Berger of M&M
hundred signs and continues to print signs at cost for the
organization, saying, “The reason I have my business is to
use it to bless others.”
One of the most important pieces of the “You Matter”
campaign is the engagement of students across the area.
Rachelle says kids want to help; they want to be proactive
in building something positive in their communities. If you

can get students to take hold of a project, stand back
and let them run with it. They are amazing organizers and
have boundless energy and passion for helping others.
In addition, they enlisted the help of Bailey Wright of
All-Wright Lettering on Instagram. Bailey has designed
stickers, wristbands, and other items to promote the You
Matter message.
The You Matter Siouxland movement has four main goals.
1) Increase suicide prevention and remove the stigma
attached to suicide by reaching out to people who are
struggling. 2) Empower our youth and give them the
opportunity to be leaders for a good cause. Instill in them
the desire to become “Difference Makers”. 3) Bring our
communities together behind a common goal. 4) Inspire
people to take a positive message and put it into action.
This last goal is a clear focus that Rachelle would like
to pass on to other people. She believes that everyone
has the ability to jump in and lead people in a common
effort to effect positive change. People often want to be
involved in helping others, but don’t know how to begin.
movement off the ground and into action. Once a clear
who share a passion for creating a vehicle to help. Keep
the goal in sight and be willing to hear “no” periodically
as you try to pull people together.
Rachelle Rawson and her family.
Find those who are ready to take action and help them
simple as a complex organization is more prone to
breaking down. Delegate, delegate, delegate. There
are many people in our community who have wonderful
organizational skills and solid ideas on how to effectively
bring about change. Take advantage of these resources;
no one person can do it alone. Racbelle said for the You
Matter Siouxland movement, it started with some phone
calls and a few meetings. People were enthusiastic and
involving teenagers from the beginning was imperative
to infusing lots of energy into the group’s efforts. Two
East High teens, Ella Voloshen and Ellie Risdal, helped
to get the word about You Matter Siouxland out into
the community. The students created the “You Matter”
Facebook page and worked with All-Wright Lettering
on Instagram to create ways of pushing their message
forward. Teens are natural experts in networking via
social media and enjoy the process of working together
Ellie working hard, getting signs out in to encourage and
hopefully save lives!
towards a goal. They know exactly what the needs are
within their age group and have great ideas on how to
address these needs.
You Matter Siouxland
Rachelle has helped start. Last year, she worked through
CSADV on a successful Teen Dating Violence campaign to
raise awareness of the domestic violence dangers many
teens face when dating. Again, she involved students
at high schools across the area and they pulled off an
amazing endeavor to educate their peers on this timely,
important issue.
in their ability to step up and start an undertaking to
campaign for crucial change of the major issues facing so
many today. It all starts with basic networking which most
point. Giving all the glory to God frees her to concentrate
on the nuts and bolts of what He essentially wants her to
do. It starts with a simple command. Be kind; make a
difference.
Visit the You Matter Siouxland Facebook
page for a complete list of pictures and
activities as well as links to access the
various promotional items.
Rachelle Rawson, currently the City Life Director and
Community Engagement Coordinator at Youth for
Christ, is committed to making a difference in the lives
of people. Her faith and love of God spurs this wife and
to help people in need.
Photos offered by Rachelle Rawson
SIOUXLAND MAGAZINE | INSPIRE /31

SIOUXLAND MAGAZINE | INSPIRE / 32
Accomodations for survivors.
Lila Mae’s House is Restoring Lives
By Marit Westrich
“Of the expected residents of Lila Mae’s House,
some will be women from Sioux City who were
On November 1st, Lila Mae’s house will open its doors
and will be set up to house up to seven women who
Tell us about Lila Mae’s House and its mission?
Where did this idea start?
Sister Shirley Fineran

What kind of holistic services will offer the
survivors? Lila Mae’s House is focused on healing
the whole person. Survivors of trauma need a safe
environment and understanding staff. We will offer a
range of services to help women recover and develop
chance to learn about healthy emotional boundaries
and building healthy relationships. We will also offer
skills and resume building. We’re working closely with
community providers to meet survivors’ physical and
like preparing healthy meals.
We will also offer the chance to
completing their GED or pursuing
college courses.
physically and spiritually and
prepared to live independently
once they’re ready to leave Lila
Director Marit Westrich.
Marit Westrich
Why do you think Sioux City is a hub for sex
throughout the state.
however local service providers report that at least 12
Sister Shirley and Marit Westrich both receive multiple
calls monthly from women or their support people
in the Tri-State area and quick interstate access.
How can we educate our community or make
them aware of the signs of a woman/girl who is
some great resources to educate our community on the
get snatched in a van and spirited away. It’s important for
end up there after being groomed by someone they
know. Parents should be especially careful with their
United Way FOCUS grant award. Photo credit: Morgan
Harpeneau.
children on social media or online video games. Know
who your children are talking to and be aware of what’s
going on when they’re online.
What changes do you expect to see in the women
you serve?
Women at Lila Mae’s House will have a chance to get
reacclimated to a normal life. They will have the chance to
useful life skills that they can carry with them to build a
better life.
How can the community support your
efforts?
mission can donate through our website at
Marit Westrich brings a wealth of residential living,
program development and operational management
experience to Lila Mae’s House. She holds a bachelor’s
degree from Bemidji State University and is currently
pursuing her Master of Social Work through the University
of Iowa.
Photos courtesy of Lila Mae.
SIOUXLAND MAGAZINE | INSPIRE /33

SIOUXLAND MAGAZINE | INSPIRE / 34
We are here to
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Your best life.
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801 Fifth Street
Sioux City, IA 51101
mercyone.org

Junior League Project: It’s Still Personal
By Sharese Whitesell
Look around you. Who do you see? A business
man in a suit carrying his morning coffee? A
woman with her child out for a morning walk?
A teenage boy on his phone oblivious to the
world? All of these individuals could be involved
There is no accurate stereotype of a
clothes, color, ethnicity, gender or age. Likewise, victims
are not only those individuals snatched from the streets
SIOUXLAND MAGAZINE | INSPIRE /35
One of the fastest growing areas of perpetration is for
initiated through social media. The offenders claim they
“love” and “need” the victim and that any sex acts are for
and death. The average age a girl entering the sex trade in
the United States is 12 to 14 years old. While the majority
of these victims are girls, there is a growing market for
amount tax free. This amount continues to increase
as perpetrators become more savvy and the
demand continues to rise.
Why do we care about this in Siouxland? Siouxland
Junior League underwent specialized training. Those
eleven hotels/motels in the Siouxland area.
Junior League’s goal is to provide training to all of the
hotels/motels in the Siouxland area. Junior League is
also hoping to expand their partnerships with other
community participants such as truckers and tattoo
artists.
Junior League is an organization of women
dedicated to promoting volunteerism in
Siouxland. As it has for the last 99 years,
Junior League’s goal is to give back to the
community. If you would like more information
about Junior League, please visit www.
juniorleagueofsiouxcity.com.
Sharese Whitesell is an attorney with the Crary Huff Law
Firm in Dakota Dunes, South Dakota. She has been a member
of Junior League for three years and is currently the

GROW
Don’t fear failure. Embrace it. It’s where the learning happens.
Teaching Foundations.
Breathing & Being in Siouxland
By Dr. Meghan Nelson and Dr. Ryan Allen
“When we can encourage individuals to take
charge of their health, their happiness, and their
dreams through something as simple as being
present with their breath, it’s a giant victory for all.”
Lumin Therapy provides integrative health and education
for the mind, body, and spirit to those who want to live
their heartfelt mission and purpose.
What motivated you to start your business? What
drives you each day?
Our journey began in 2014 shortly after the birth of our
3rd child, Sawyer. When we learned that she had Down
syndrome (Trisomy 21) the stars immediately began
aligning. We were given a book by Sonia Sumar called,
Yoga for the Special Child, and from that moment until
the practice of yoga and mindfulness to a whole variety of
people with special needs and abilities.
We are driven by the desire to be the change we want to
see in the world, to model for our kids how to mindfully
live with and for others, and by the need to support
underrepresented, underserved, at-risk individuals and
families and the organizations who serve them.
What’s unique about your business?
Perhaps one of the things that distinguishes Lumin
Therapy is that we don’t operate out of our own building
organizations, and in schools and businesses.
What’s the biggest challenge you’ve had to
overcome as you’ve grown your business?
We offer something that requires deep, personal buy-in to
be successful. We’re not selling magic pills or elixirs that
soothe all the rough edges of life away. Transformation is
hard. Healing takes time. There’s a great line from a Leonard
Cohen song, that the cracks “are how the light gets in.” Not
everyone is ready to make this leap, to explore the edges,
to cross the thresholds. Our role is to help guide a journey
that only you can navigate yourself.
The rewards that come along with this gig are endless.When
we can encourage individuals to take charge of their health,
their happiness, and their dreams through something
as simple as being present with their breath. There’s the
young child who tells us, “I never knew there were so many
strong in her warrior pose with grace and beauty. The high
schooler who reports feeling a sense of peace that he has
never experienced after practicing body awareness. The
father who says it’s through his breath work that he can
mother with severe chronic pain who restored all function
by calming her nervous system with slow diaphragmatic
breathing. And the elderly spouse who cried and said she
hasn’t seen her husband stand up this tall in years. Helping
others (re)discover their path is our path.

personal growth
community connections we made to
human resources that have driven
leadership
determination
Meghan and Ryan.
Why is it important for the community to support startups
Localism is about relationships. When we support startups and
what sustains us.
Breathe deeply. Repeat often.
Through the practice of physical therapy, medical therapeutic yoga,
meditation, mindfulness, and resiliency mentoring, Dr. Meghan
Nelson, DPT, and Dr. Ryan Allen, PhD, bring their over forty-plus
combined years of knowledge and experience serving others to
learn and heal and live without boundaries.
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SIOUXLAND MAGAZINE | GROW / 39
Photo credit (left) Ryan Allen. Photo (above) Sarah Gill, Sarah Ann
Photography.

SIOUXLAND MAGAZINE | GROW / 38
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Ike Rayford Receives Governor’s Volunteer Award
Press Release submitted by Ike Rayford
Our very own Conversation Starter was recently honored
for his volunteer work in our Siouxland community Ike
Rayford received a Governor’s Volunteer Award from
Governor Kim Reynolds and Lt. Governor Adam Gregg
during a special recognition ceremony held September
12, 2019 in Storm Lake, IA. Ike was also honored with an
award by Toastmasters International and NAACP.
SIOUXLAND MAGAZINE | GROW / 39
“Neighbor helping neighbor is as Iowan as a pork
tenderloin at the county fair -- we’ve seen it time and
time again,” said Governor Kim Reynolds. “Volunteerism
is who we are as Iowans. I’m honored to recognize those
who continue to give back and help their fellow Iowans.”
More than 540 awards were presented this year during
ceremonies held at several locations around the state.
It is estimated that more than 27,000 hours of service,
with an economic impact of more than $693,000, were
contributed by this year’s honorees during the past
twelve months. Congrats Ike, we’re proud to have you in
our Siouxland community, truly making a difference.
We’re in Great Hands
By Todd Rausch
Congratulations to all those who are recognized
as a 10 Under 40 award recipients! These wonderful
people are doing so much to impact our community in
forward there are new leaders who will make Siouxland
even better.
The SBDC works with business owners who are either
starting, expanding, or transitioning their businesses. I am
always excited for these owners as they are moving their
businesses forward.
Each generation wonders about the next generations
and if they will be able to meet the challenges of life and
what we faced. We tend to think of our generation to be
better than others, it’s human nature.
I personally think, looking at the amazing group of
individuals each year, our future is in great hands. There
are so many more challenges faced by each succeeding
generation in the business world as technology is driving
social change.
A business today must view itself as more than just a local
entity. We must view ourselves as marketing to the world
even if we are a service organization. How do we reach
those target customers? How can we leverage our social
see in our society? What kind of world will we leave to our
children and grandchildren?
All of the challenges this group faces each day is being
recognized as the best of us. To earn this honor means a
From myself and the SBDC, I wish each of them the greatest
success and thank you for all you do and for all you are
going to do!
Congratulations and know that we are here to support you
Contact:
Todd Rausch, Regional Director
todd.rausch@witcc.edu
712-274-6454
Todd Raush is the Regional Director of America’s SBDC Iowa at
Western Iowa Tech Community College.

SIOUXLAND MAGAZINE | GROW / 40
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What’s So Great About Siouxland?
By Peggy Smith
How many of us have
gone through our teenage
years just waiting to go
somewhere else – to the
big city, a different country,
a place where there are
endless opportunities?
We’re so ready to live anywhere
but here…because we don’t
think that this place has much
to offer. We don’t see that there
are the same opportunities here to make a difference, to
grow professionally and personally, or to be engaged in
the community as there are in bigger and presumably
better places. How many of us now realize, as we have
gotten even just a little bit older and probably a lot wiser,
that HERE actually is a pretty darn awesome place to be!
Through my position as the Executive Director of
has to offer. And even better, I get to witness the program
participants as they learn things about themselves and
their community they never knew, gain knowledge
about the resources within our community, partner with a
mission-driven organization and complete a sustainable,
difference-making project. At the end of our 9-month
curriculum, the participants are true community advocates
with purpose and drive, committed to Siouxland and
eager to share their passion and make good things
happen.
Did you know Siouxland is made up of 61 different
cities and towns? And over 500 different mission-driven
And, that close to 1,000
Siouxlanders have participated in Leadership Siouxland
over the years? A vast majority of those graduates still
call Siouxland home, and continue to give back to their
community through their professional and/or personal
lives. Pretty interesting, exciting and positive statistics,
aren’t they?
board seat. In November, we invite numerous missiondriven
organizations to a “fair” where we operate a “speed
dating” process to let all the class participants visit each
“booth” and hear from the organization’s representatives
what the mission is, and what the needs are. I love watching
the excitement and passion in the eyes of the organization
representatives get passed on to the class participants as
they hear the stories of how the people are being helped
in so many ways.
The projects that are completed speak to the talents and
interests of each class. This past year, our class helped
Noah’s Hope, Support Siouxland Soldiers, Friendship
House, Women Aware, CSADV, and Mary J. Treglia
Community House. Participants showed their talents
through painting murals, painting walls, cleaning up areas
to create more inviting spaces to help meet the mission,
and designing signs to solve “brand awareness” issues.
At least 3 graduates have joined boards already – their
experience helped prepare them for this step.
If you are thinking that Siouxland is no place to grow or
thrive, think again! Consider becoming a participant in
Leadership Siouxland and you will gain a new appreciation
of the people, organizations and resources that make
Siouxland such a great place to live, learn, grow and give
back!
Peggy Smith is the Executive Director of Leadership
Siouxland, as well as the Senior Manager of Benefits,
Health and Wellbeing at Wells Enterprises, Inc. Peggy is
committed to growing leaders who will make a positive
difference in Siouxland.
SIOUXLAND MAGAZINE | GROW / 41
I am so proud to get to direct an organization that helps
promote Siouxland and all it has to offer, and helps
people want to stay and make Siouxland their home.
My role has introduced me to people I would probably
have never met, and now consider friends, people that
will undoubtedly make incredibly positive marks in our
community.
Part of our curriculum this year includes a session on
board governance – helping introduce the class to what
it means to be on the board of an organization, the
expectations of board members, how to choose what type

SIOUXLAND MAGAZINE | GROW / 42
Why Did You Decide to Stay in Sioux City?
By Josh Schanda
“Why did I decide to stay in Sioux City?”
to start his professional career why he chose to stick
when paired with the typical raised eyebrow and the
I asked myself repeatedly, “Why do people from Sioux
Is it because our community indeed lacks the kinds of
of the aforementioned factors.
Sioux City had never been my anticipated destination. As
a matter of fact, I would not have been able to locate the
kept me busy, and for the most part, the only time my
box for once. I applied for and completed an internship
with the Environmental Services Department for the city
which connected me to a variety of individuals from several

The more I got involved and the more people I met, the
better I understood the vast majority of professionals here
in Sioux City are absolutely thrilled to have young people
take part in shaping the future of our community – no
matter if by attending a city council meeting, joining the
Sioux City Growth Organization, or getting involved with
your local grassroots organizations. Eventually, I took the
next step in my professional career by accepting a position
with Downtown Partners as their Business Development
Coordinator.
It was precisely that welcoming attitude
towards young people and the profound
and honest concern about the future of this
Sioux City, shaping every conversation I had
and every interaction with each new person I
met. That is, in my view, one of the biggest, if
intangible, strengths of this community.
So, what does Siouxland offer young professionals to
help him/her decide to make Siouxland their home longterm?
Besides the more structural, politico-economic
factors of a low unemployment rate, lower-than average
living costs and a recent surge in economic development,
I’d say this: Sioux City is a safe environment to learn and
grow, with the opportunity to make a visible impact on
the local level and an open-minded community that
embraces the ideas and input of young professionals.
Now, granted, I don’t make these bold statements
neglecting the fact that there is work to be done. But
the sooner young people get involved, the sooner those
challenges will be met and the sooner we can make
change happen.
Moving forward, whenever someone asks why I decided
to stay in Sioux City, I will remind myself that they may
have yet to discover how they can be actively shaping a
community that deeply cares about them, and try to point
them in the right direction.
SIOUXLAND MAGAZINE | GROW / 43
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BALANCE
Inside and out.
Amber’s Top 5 HEALTHY FALL VEGETABLES
By Amber Sherman and JoAnne Sinkie
“And all at once, summer collapsed into fall.”
– Oscar Wilde
It’s that time of year already, that time when we begin
to embark on our journey into the fall season. The
days become shorter, the leaves start to change, the air
begins to cool, and all of nature seems to be retreating
after a long beautiful summer.
For me, this time of year is bittersweet. The summer was
summer nights. I’m struggling to say goodbye, as it
feels like it just went too fast. Summer should totally get
reminded that there are so many things to be excited
for in the coming season. Here are just a few: sweaters,
boots, football, hot baths, colorful leaves, Halloween
and my favorite – FALL PRODUCE!! To me, this is the
best way to maintain a little bit of summer, even on
those cold fall days.
The Siouxland farmers market is nearing the end of the
season, but there are still many delicious items to choose
from this time of year. From September to November,
the Autumn harvest brings a variety of healthy and
delicious produce for you to enjoy well into Winter.
I personally love Fall vegetables. I cannot think of one
that I do not like, however, I must say I do have my favorite
to get the best of what fall has to offer, check out my top
5 healthy picks below:
1) Beets – Love ‘em or leave ‘em?? I say LOVE them!
They are available year-round, but beets are at their best
in the fall. Besides the familiar reddish-purple color, you
Beets contain a plethora of healing compounds, including
Betalains and Betaine – compounds that detox the body
and may help prevent heart and liver disease. They also
contain naturally occurring nitrates, which help to boost
around the bush, and learn to love your beets!
2) Red Cabbage – You’re probably already a coleslaw fan,
but there are many more ways to enjoy cabbage. It can be
eaten raw, cooked, mixed within salads, or in soups. This
versatile vegetable is chock full of healing compounds.
The red cabbage is one of the most rejuvenating foods
for the liver, due to its high sulfur content. It is also high in
vitamins C, K, B6 and folate, which are essential for many
important processes in the body, including metabolism
and nervous system functioning. If you are not already
eating this amazing vegetable, I encourage you to jump
on the red cabbage wagon asap!

eathe
clarity
nutrition
flexibility
strength
3) Brussel Sprouts – Brussel sprouts have gained
wide spread popularity lately. I have seen them grace
the pages of menus in many different cities, and that
make me HAPPY! Why? Because not only are they
delicious, they are one of nature’s best healing foods!
Did you know that brussel sprouts have 10 times the
nutrition found in green cabbage? Rich in vitamin K,
folate, and iron, this powerhouse vegetable provides
So, next time you are out to eat, check the menu for
4) Sweet Potatoes – These veggies are for much
available all year, these orange beauties have the best
are rich in beta-carotene, which can prevent vitamin A
retinol production. They are amazing for the liver too!
They provide a great source of glucose to the liver,
which it uses for fuel, and they also provide hormone
balancing phytochemicals as well. Consider adding
these vegetables to your life, because they certainly
5) Winter Squash – From festive photos to
Thanksgiving table centerpieces, squash is the poster
food for autumn. Winter squash includes butternut
squash, pumpkin, delicata, acorn, spaghetti squash
and more. Although squash may require a little extra
Spiced up with a little cinnamon, ginger, and nutmeg,
this vegetable makes for the perfect fall dish! This
fall favorite is also jam packed with nutrients. High in
vitamin A, C, E, and B as well as omega-3 fatty acids,
squash is loaded with nutrients that our livers can store
easily. So.. I’m squashing your excuses as to why you
are not eating more squash!
Honorable mention: Garlic.
I hope this list has inspired you to eat more of these
amazing fall vegetables. As we transition into the
next chapter, remember that each season has its own
unique energy and offers its own unique wisdom.
Much of this wisdom is included in our food selections.
So, go out and have fun experimenting. To get you
started, I am sharing one of my favorite recipes below.
Amber Sherman is a raw food enthusiast. Level I ISOD
SWEET POTATOES STUFFED WITH
BRAISED CABBAGE
Ingredients:
4 Sweet Potatoes
4 Cloves of Garlic
1 Onion, Diced
1 T. Coconut Oil
Sauce:
1 T. Olive Oil
1 T. Raw Honey
1 T. Lemon Juice
1 Red Cabbage,
Shredded
½ Tsp. Sea Salt
½ Lemon
1 T. Grated Fresh Ginger
4 T. Parsley (garnish)
Directions:
Preheat oven to 400 degrees (F). Bake sweet potatoes
on a baking sheet for 45 to 60 minutes, or until easily
pierced with a fork.
In a large pan, saute garlic and onions in 1 tbs of coconut
oil over medium heat for 5 to 10 minutes, stirring
occasionally, until the onions are translucent and soft.
Add the cabbage and sea salt, along with ½ cup of water.
Cover and cook over medium heat for 30 to 40 minutes
until the cabbage is tender, continuing to stir occasionally
and adding a splash of water as needed to moisten.
Split open sweet potatoes and mash each side slightly
with a fork. Stuff as much braised cabbage into the
openings as possible.
Make the sauce just before serving the sweet potatoes
(for 4 servings, double the ingredients for the sauce).
Add all the ingredients to a small pan. Heat the mixture
over medium-high heat until it bubbles slightly. Continue
stirring for 1 to 2 minutes until the sauce is well combined
and slightly thickened. Pour over the sweet potatoes,
garnish with parsley, and enjoy!!
Resources:
William, Anthony. Life Changing Foods. Hay House Publishers. 2016.
William, Anthony. Liver Rescue. Hay House Publishers. 2018.
Malcoun, Carolyn. ‘The healthiest fall vegetables you’re not eating’; www.
eatingwell.com

SIOUXLAND MAGAZINE | BALANCE / 46

SIOUXLAND MAGAZINE | BALANCE / 47
The Practice of Being Present
By Jianna Hoss
questions” that can initiate meaningful conversation over a delicious dinner with loved ones. Gather
together, and get to know one another. After all, we’re better together.
Presence
the fact or condition of being present
(Merriam Webster Dictionary)
One of the books I always come back to is 7,000
Ways to Listen by Mark Nepo. In it, he says, “The
secret is that the temple is anywhere you wake.”
These words are a perfect reminder to look at where
you are, and express awe.
We each have a different story. Each story contains dozens
of mountains and valleys that we’ve traveled through. Our
mountains are the high points and joyous moments. Our
valleys are the times we couldn’t see the mountains anymorea
little lost, afraid, and lonely.
We spend a lot of time traveling between each mountain
and valley, often not realizing that the temple we’re looking
for, is exactly where we are.
As humans, I think we spend a lot of time rushing to the next
high point of our life that we miss out on the magic that lies
in between. We forget to listen to the birdsong. We scroll on
our phones during our morning coffee instead of slowing
down. We rush through conversations instead of looking
each other in the eye.
PUT BEING PRESENT INTO PRACTICE:
Be where your feet are. Do nothing while enjoying your
cup of coffee or tea. Get outside and listen to birdsong. Pay
attention to the changing seasons. PracticE presence.
TABLE QUESTIONS:
How can you be more present in your day-to-day life? What
are your thoughts on the quote from Mark Nepo? What is
the temple in your life? What have been the mountains and
valleys of your past year?
Jianna Hoss is a local yoga teacher and movement practitioner. In
her free time, she loves to climb, slackline, and be outside regardless
of the season. You can practice movement and yoga with her at {be}
Studio downtown or learn more about her at jiannahoss.com.
Photo courtesy of Jianna Hoss

SIOUXLAND MAGAZINE | BALANCE / 48
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SIOUXLAND MAGAZINE | BALANCE/ 49
Building Yourself Before Your Business
By Becca Feauto
Oftentimes, when we think about running a business
or building our career we equate it to lots of hours,
That is exactly
what I thought I needed to do to make my business successful.
Long hours, grueling work all to say I was successful.
I wouldn’t say working out is my passion. I would say I eat well,
I care about what goes into my body, but when I opened my
how eating well and working out would actually impact my
performance and my business.
It took me a while, but I now realize just how important it is
to take care of yourself, to employ self-care as part of your
daily tasks. It’s not only taking care of your body, but most
power than anything, to allow that self-talk to come from a
place of understanding and grace is important. A healthy you,
including food and mindset can make a business soar! Below
are a few things I do consistently to keep myself in check.
Setting Daily Intentions
create a not-so-quiet household. I like to get up before they
grateful for this day and to set my intentions for it.
Take some time for yourself
I am a huge fan of this one! If you know me, you would think
likely true, there are moments when I cannot wait to be alone.
it was because they were always so loud (which is somewhat
still true). I also think the older I get, I just appreciate the quiet.
I also enjoy getting outside for a run. It’s the best thing I do to
my daily step goal all in one hour. I get a natural high off of
that goal early in the day.
Unplug
I know this one can be hard. We are so dependent on our
hard to set it down and let it be. But I do challenge you on a
did this and it was so freeing. I left my phone by my bedroom
for a full Saturday and did some small house projects that had
been waiting for me for months. I then organized my kids
rooms, brought a lot of clothes to the Bargain Center and
relaxed with cooking my family a big dinner and enjoying
their company.
you’re planning to skip lunch or miss your workout to get in
to you. It might be ok on occasion, but after a while, it’s called
burnout, and when that happens, you’re no good to anyone.
Your boss and family will thank you.
Becca Feauto, co-owner of Siouxland Magazine and owner of
Pulse Marketing.

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these reasons and more, all people are truly unique and different also for how fast they see results. Some
are a few minutes, and some are a few months, but ensuring our continued effectiveness hinges on the fact
that we will only use the highest quality of donated biologics possible and use the best techniques available
through ultrasound guidance to administer our treatments. This commitment to excellence is probably the
reason why almost half of the hundreds of treatments we provide are a direct referral from an immediate
family member or friend who has had much success.
Countless studies and outcomes with regenerative therapies have included thousands of participants for
arthritis pain and have shown amazing outcomes for joint pain relief. However, it is still improper for
anyone to provide an unrealistic expectation of what these treatments can do. Although designed for long
term relief, promising words like “heal” or “cure” can be inappropriate. More reasonable words to use are
facilitate, mitigate, or improve. The biologic elements in these materials work together to repair damaged
tissue and also facilitate one’s own body to assist in the process as well.
A considerable body of research has been published in peer reviewed journals or presented at professional
society meetings nationwide. New studies are added monthly to this body of work, and time after time
regenerative medicine has been shown to be safe for musculoskeletal conditions. For more information, visit
our website, or go to pubmed.com for a comprehensive list by searching.
What Is the Cost & Is It Covered by Insurance?
Regenerative Medicine Therapies are not yet covered by health insurance. However, for these self-pay
treatments, our clinic does offer affordable financing options. Cost will vary depending upon severity
of condition and treatment recommended. Attend one of our educational seminars and receive a FREE
consultation with one of our doctors to learn more.
To Get the Date and Time of Our Next Seminar:
Attendees
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Can’t wait to learn more…
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Call Us
(712) 276-4325 Office Hours
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at Multicare | 3930 Stadium Drive
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@MulticareHealthClinic

EXPLORE
Get dirty.
Is Iowa’s Bottle Bill Ready for an Upgrade?
By Carrie Raloff
The nominees for this year’s 10 Under 40 have
never known an Iowa without a deposit on
beer, soda, wine, and liquor containers. Those
recognized in this issue have changed quite a bit in the
last forty years, but Iowa’s Bottle Bill hasn’t.
Work on Iowa’s Bottle Bill began in the early 1970s.
Governor Robert Ray fought hard for it, and signed
it into law in 1978. The intent was to save energy and
prevent litter, and it worked. A 1980 Iowa DOT study
after the bottle bill was implemented. In 2005, 1.7 billion
beverage containers, about 92% of all sold in Iowa, were
redeemed.
But, the return rate is falling. The Container Recycling
Institute estimated only 64% of Iowa’s bottles and cans
were returned in 2017. Why?
The nickel deposit hasn’t changed since it was
implemented. In 1979, the minimum wage was $2.90/
hour, a loaf of bread cost $.30, a box of Cheerios ran a
buck, and gas was $.86 a gallon. Simply put, a nickel isn’t
worth as much as it used to be
How does bottle and can redemption work?
The program is entirely self-funded - no taxes support
it, and the state earns no money from it. The distributor
sells the beverage container to a retailer for a nickel, who
then sells it to you for a nickel. You sell it to a redemption
center for a nickel, and the redemption center sells it to
the distributor for a nickel plus a penny processing fee.
That ONE cent is what keeps redemption centers open.
For now.
If a nickel doesn’t buy what it used to, for sure a
penny doesn’t either.
In the last few years, bills to either change or repeal
the beverage container deposit program have been
proposed, but none have passed. Repealing it shouldn’t
even be a consideration. The program works. The
Container Recycling Institute determined that a repeal
in Iowa would cause 70,000 tons of material to be
expended to replace those wasted materials, increasing
gas emissions about 69,000 tons/year. Litter clean up
costs would increase $3.4 million/year.
Tell your legislators that you’re one of the 88% of active
Iowa voters who thinks the bottle bill has been good for
the state, and that it just needs to be updated.
because they make sense: they save energy and natural
resources, encourage recycling, and discourage littering.
Today’s babies are sure to appreciate that in 40 years.

fresh air
get outside
protect
active
play
What happens to redeemed containers?
Redemption Centers in Sioux City
The program could be improved in a few ways:
Be kind – it’s a dirty job!
Email radloffc@hotmail.com for more information or to see the
sources for data shared in this article.
Carrie Radloff chairs the Northwest Iowa Group of Sierra Club and
serves on the Sioux City Environmental Advisory Board.

SIOUXLAND MAGAZINE | EXPLORE / 54
Is your home ready for holiday gatherings?
Schedule your free design consultation today. We gotcha covered!
Nicole Layman (left)
Owner, Design Consultant
Laura Pedersen (right)
Owner , Design Consultant
(712) 201-9984
www.gotchacovered.com/siouxland

SIOUXLAND MAGAZINE | EXPLORE / 55
Using Animals for education Olivia Started her career as an intern at Dorothy Pecaut Nature Center.
Take your Work Outdoors
By Olivia Parks
On that day, children would think of their
Olivia Parks, AmeriCorps 4-H Environmental Education
Naturalist, Dorothy Pecaut Nature Center
Photos courtesy of Dorothy Pecaut Nature Center.

SIOUXLAND MAGAZINE | EXPLORE / 56
Preserving the Future, One Vegetable at a Time
By Mark Raymond
Fall is the best time of year to plant trees, shrubs
and perennials – and it’s also the perfect time of
year to plant one’s posterior in a plush place to
participate in peering at the pleasure of pigskin.
But this article isn’t gonna be about planting or about
football. This is the time of year to preserve the bounty
of garden harvest. As a gardener, I have dabbled in
various methods of preserving my bounty. Of course,
to delve deeper into any of these methods of food
preservation, consult your favorite search engine or
your favorite mom.
not due to any seasonal increase in thefts mind you,
zucchini.
left on your doorstep this time of year (or maybe you’ve
crops that are harvested. And, to reiterate, I’m not going
I should add at this time that if you do have an
excess of food and don’t have the inclination or
time to preserve for future use, there are a number
of places in Siouxland that would be more than
happy to take your donations. Your one stop
website for that is http://www.upfromtheearth.
wix.com/siouxland.
Depending on the vegetables (corn, tomatoes, potatoes
steam and pressure canning. Canning can be a laborious,
Drying/dehydrating is one of the oldest home food

which gives them a
longer shelf life. Then,
there’s preservation
in salt and sugar
or vinegar pickling
methods which are
less time consuming.
Of course, the easiest
option is to store
veggies in your root
cellar (oops, this
option might be
somewhat dated).
SIOUXLAND MAGAZINE | EXPLORE / 57
Live long and preserve!
Mark Raymond is retired from Mercy Medical Center
and current Master Gardener. These days he enjoys
reading, gardening, bird watching and occasionally
mascot of Up From The Earth.
Photos courtesy of Up From The Earth.

ENJOY
You only live once.
Ben Sitzmann and Matt Lancaster.
Boutique Brewery Sets Sights on Northwest Iowa
By Kolby DeWitt
Rarely does a conversation about Le Mars go
by without discussion of the world-famous Ice
Cream Capitol. Now, a fresh (and exclusively
grown-up) indulgence will enter the dialogue:
Wise I Brewing Company.
Situated on the northern edge of city center in the Bike
Central building is Iowa’s 100th brewery. “That was
something between ‘happy accident’ and just plain
dumb luck,” said Ben Sitzmann, laughing with partner
Matt Lancaster, both of Le Mars. “We originally wanted
to launch in June, but we had the inevitable construction
delays, and we wanted to wait until we had a product we
were completely ready to launch,” he adds, as we sat in
the meticulously designed and cleaned lounge a mere
24 hours before their launch.
The space is inviting and boasts tons of character.
Admirers of gothic aesthetic and art will feel at home, and
those less appreciative will still be charmed. The vision
started in November 2017, with Matt’s home brewing.
He and Ben shared a love of craft beer: “When you brew
beer, you produce a lot, enough to share. It planted the
seed, and we kept spreading our wings,” said Matt. Ben
added, “I was managing a warehouse that was ultimately
sold. I was there for nine years, and didn’t follow them.
That extra time allowed me to open my video production
company full-time, and I was granted this opportunity.”
Matt points out that Ben is far too modest in his re-telling
of their origin story: “Although I had the vision, Ben is the
one who put it together. Wise I would not have happened
without him.” Ben’s wife Krystin is the 3rd partner in the
enterprise.
beers for me. Admittedly a craft beer neophyte, they
poured selections according to my palate: a Wise Blonde
(6.3%ABV), a Laborer (4.5%ABV), a Young Goodman Brown
(5.7%ABV), and a Waco Kid (6.6%ABV). The Wise Blonde
is brewed complete with local honey, sourced directly
from one of their beertenders. I thought this would be
my favorite, but the Laborer won out: it is a lager and was
perfect for me, who is largely accustomed to domestics
(on the rare occasion that I do drink). The Waco Kid, an IPA,
followed next, which Owner/Editor Becca implored me to

have fun
entertainment
culture
gather
relax
what Wise I anticipates will be the staples of their menu, which has
approximately 14 beers listed (and is subject to frequent cyclings
and seasons).
We were also spoiled with a Triple Berry Pie Sour, brewed in
collaboration with Fernson Brewing Company out of Sioux Falls,
which consists of strawberries, blackberries, and raspberries. “This
has appealed to everyone,” said Matt, as I was unable to shroud
my pucker. “We put 350 pounds of berries into that brew,” shared
Ben, which led us to the tour of Wise I’s 5-barrell-system, courtesy
of Alpha Brewing Operations out of Lincoln, NE. The impressive
setup can be viewed through large windows from the side bar and
sitting area.
Wise I also aims to “keep it local.” The beautiful black walnut bar,
along with the butcher-block back bar and side bar was created by
Matt Slemp of Sfumato Pizza (covered in the prior issue of Siouxland
Magazine). “Also the booths were found on a swap site in Hinton!”
said Matt. Although Wise I doesn’t serve food, they allow patrons to
bring their own, and are lining up partnerships with Catalanos Wood
Fired Pizza, Iowa Barbecue Company and food trucks such as Daga’s
On Wheels.
While we were meeting, Siouxland Magazine cover story alumni Dave
Winslow of Jackson Street Brewing stopped in. He, Matt, and Ben
have fostered a friendship for the past few years which has elevated
into a partnership: He brought in Lord of Mictlan, a chocolate milk
stout, and offered encouragement and tips for their approaching
launch. “It is a highly collaborative industry,” said Dave, before
heading back to open his own shop in Sioux City.
Wise I has also partnered with Sacrilegious Ciderworks of Glenwood,
IA. “Their owner Ramsay is simply a mad scientist,” exclaimed Ben,
noting that ciders are great for those with Celiac disease. They offer
a Pineapple Triple Hop Cider and Orange Dream, but will have a
It isn’t all beers and brews for Matt and Ben: They both have active
family lives and enjoy skateboarding, and are set to soon christen
a skatepark near Wise I (they had fresh, minor cuts and scrapes
to prove it!). They also provide product for Floyd Valley Hospital’s
annual fundraiser and helped bring the 18-hole disc golf course to
Le Mars. Matt’s wife, April, recently opened a salon in downtown Le
Mars.
Odds are, you are wondering what the name Wise I refers to? “We
wanted the name to mean something. My wife was studying the
prohibition in Iowa, and studied Ida B. Wise of Hamburg, IA. She
was the national president of the Women’s Christian Temperance
Union and penned a majority of the 18th Amendment. Although
it is admittedly a cheeky reference, it is also named after her with
respect,” explained Ben.
Kolby Dewitt has enjoyed writing (primarily about food) for Siouxland
Magazine since 2010.
Photo credit Becca Feauto.

SIOUXLAND MAGAZINE | ENJOY / 60
Schoenherr’s Slice of SoHo Remains a Siouxland Staple
By Kolby DeWitt
Rarely does a conversation about Le Mars go
by without discussion of the world-famous Ice
Cream Capitol. Now, a fresh (and exclusively
grown-up) indulgence will enter the dialogue:
Wise I Brewing Company.
Since 2011, SoHo Kitchen & Bar on Sioux City’s Historic
4th Street has made its mark as a mainstay. The menu
is consistent enough to appease regulars, yet offers
enough variance and seasonality to entertain those
looking for an ever-changing experience. With a bar
offering 40+ craft beers on tap upon its impressive and
substantial mantle, and subway signs that pay homage
of its American cuisine and reputation in Sioux City.
The driving force behind SoHo Kitchen & Bar is driven
owner Julie Schoenherr. Self-taught, she began in the
restaurant business at age 10 at a family restaurant in
all aspects of the business, and as an adult eventually
where she also worked as a trainer.
Julie’s introduction to Siouxland came when she moved
to Le Mars as a teenager. Upon graduation, she left the
service industry, as her husband was a farmer. She did
learned meat cutting, ‘center of plate’ techniques, and
a large institution. Evidently, the veritable Venn-diagram of
this assortment of experience leads one to becoming the
And it shows! SoHo Kitchen & Bar’s menu is thorough and
said Julie, as she served us a sampling of SoHo’s mainstays.
Their classic favorite is the Chicken Pot Pie, which has
pointing to the casserole dish it is served in. Despite being
a warm, hearty meal, the vegetables still shine through,
making this a great dish for any season (and my personal
favorite).
Next was the Smoked Beef Brisket: smoked thin slices,
served with a rich BBQ sauce, alongside a three-cheese
remarking how the sauce boils over the dish. This pairing
was exquisite, and the appropriate amount of food.
Lastly, Julie mercifully prepared some greenery, with a
featured spinach, fresh mozzarella, prosciutto, and the
delicious balsamic glaze.

SIOUXLAND MAGAZINE | ENJOY / 61
Julie Schoenherr owner.
I should note that Julie’s ambitious culinary creativity is
confounded by kitchen constraints: “Our kitchen is actually
tiny! When I’m testing new dishes, I have to be mindful of
what’s practical and possible in our very small space,” said
Julie. Preparation starts at 8am daily, with 15 to 30 pounds of
SoHo Kitchen & Bar thrives by staying relevant. “I’m in a
constant mode of continuous improvement,” said, Julie, noting
that the menu has had a recent refreshing. “We used to do it
annually, but I got a little pushback from the regular guests.”
Julie admits that continually improving isn’t always change for
the sake of itself: “People still want our 500-degree Chicken
Pot Pie even when it’s nearing 100-degrees in the Summer!”
Julie makes it a SoHo Kitchen & Bar policy to remain attentive
to all customer feedback. “My biggest fear is letting someone
down. I make a point to stay above reproach, and keep staff at
a high level of integrity,” said Julie.
Her personality is infectious and can’t help but be ingrained
in the ambiance: The playlist included 90’s legends like Real
McCoy, DJ Kool, Beastie Boys, and some recent songs from
Panic! At The Disco. Julie chose the SoHo (Manhattan) theme
left me speechless. I’ve been there for leisure, business, and
more.” After bringing a bit of lower-Manhattan back, Sioux
City was quick to accept the business.
Work isn’t the only thing Julie thinks about, however: SoHo
Kitchen & Bar takes Sundays off, which gives employees a
chance to recharge: “The community appreciates it too,”
added Julie. Julie is also civic-minded, participating in 100+
Women Who Care, making the Iowa Restaurant Association’s
“40 Women to Watch” list, serving on Downtown Partners’
Board of Directors, and more.
Kolby Dewitt has enjoyed writing (primarily about food) for
Siouxland Magazine since 2010.
Above photo courtesy of Julie Schoenherr.
Photo credit (left page and right page) Becca Feauto.

SIOUXLAND MAGAZINE | ENJOY / 62
Enjoy Our Signature Dishes!
POT PIES, BURGERS
AND MORE...
700 Jennings St.
Sioux City, Iowa 51105
712-252-5598
sugarshackyummm@aol.com

SIOUXLAND SIOUXLAND MAGAZINE |
MAGAZINE ENJOY | DESIGN / 63 ISSUE / 21
A Toast to Selzer Brewery
By Jim Jung
Benjamin Franklin said “beer is proof that God loves
us and wants us to be happy”. People may have come
somewhat to the same conclusion as the popularity of local
craft beers is alive and well. Beer with all of its nuances has
been a favorite drink in Sioux City since the city was plated
in the 1850’s and consequently the city has a rich history of
brewing.
One example of brewing history in Sioux City is the Selzer
Brewery which was opened in 1860 by Rudolf Selzer, a
German immigrant. He and his family lived in a house that
was connected to the brewery that covered 10 acres and
was located at the corner of Douglas and 9th Streets.
The efforts to keep the business going was hindered by the
state of Iowa passing a law prohibiting alcohol. However,
but they were only able to stay in business until 1887 when
the family moved the production to Covington in South
Sioux City Nebraska. In addition, they introduced a ferry that
would bring people from across the river to their business.
In 1894 the state of Iowa passed the Mullet Law which gave
municipalities the option to sell alcohol. Sioux City stepped
up and allowed alcohol so the Selzer Brewery moved back
to Sioux City and were involved in brewing until they ceased
operations in 1917.
One remnant of this brewing family is a house located at 915
Douglas that was built by Charles Selzer, son of Rudolph.
Over the years he worked as a clerk, brewer and foreman.
The house represents the Italianate style of architecture and
is the best example remaining in the city. It represents gives a
textbook presentation of the style.
The Italianate style, which is meant to resemble an Italian villa,
built in the 1830’s and remained popular until the 1890’s. The
houses were made of brick or wood and represented the idea
that the owner was prominent in the city.
Key visual components of the style are displayed on the 915
Douglas house. A low-pitched roof with protruding eaves are
supported by decorative brackets known as corbels. Above
the narrow windows are distinct ornamentations called
pediments. Quoins are the brick designs protruding from the
front corners of the house. These were decorative but provide
support as well. Finally, a bay window protrudes from the
south side of the house.
Today the house sits empty but presents a sharp appearance
with the color of the brick and white trim. Next time you drink a
glass, mug or bottle of beer, lift your glass and toast this house
and the Selzer family.
Jim Jung is a Conversation Starter for Siouxland Magazine.

SIOUXLAND MAGAZINE | ENJOY / 64
Sioux City Public Museum
Discover Sioux City’s history and culture
607 4th Street
(712) 279-6174
siouxcitymuseum.org
Art Center
An exhibitions from the best regional artists
225 Nebraska Street
(712) 279-6272
siouxcityartcenter.org
Vangarde Arts
Live convert venue
416 Pierce Street
(712) 251-6432
vangardearts.com
Tyson Events Center
Multi-purpose arena
401 Gordon Drive
(855) 333-8771
tysoncenter.com
Orpheum Theatre
Performing arts venue
528 Pierce Street
(712) 258-9164
orpheumlive.com
Launchpad Children’s Museum
Indoor educational center
623 Pearl Street
(712) 224-2542
launchpadmuseum.com
Promenade Cinema 14
Digital projection movie theater
924 4th Street
(712) 277-8300
mainstreettheatres.com
Convention Center
Event center hosting over 200 events each year
801 4th Street
(712) 279-4800
siouxcityconventioncenter.com
You don’t always need a plan. Sometimes you just
need to breathe, trust, let go and see what happens.
– Mandy Hale

5678! Dance Studio
Adams Homestead & Nature Preserve
Art by Nature
Bike Trails
Blue Bunny Ice Cream Parlor & Museum
Cone Park
Contemporary Dance Studio
Dakota Dunes Country Club
Dorothy Pecaut Nature Center
Downtown Partners
Drop Zone Family Fun Center
Farmer’s Market
Gallery 103
Green Valley Golf Course
Hard Rock Hotel & Casino Sioux City
LaunchPAD Children’s Museum
Lewis & Clark Interpretive Center/Betty Strong Encounter Center
MakerSpace
MidAmerica Museum of Aviation and Transportation
Norm Waitt Sr YMCA
Orpheum Theatre
Park Jefferson Speedway
Poppin’ Bottles n’ Brushes
Prairie Rose Equestrian Center
Promenade Cinema 14
Rush Werks
Sioux City Art Center
Sioux City Bandits
Sioux City Community Theater
Sioux City Country Club
Sioux City Explorer’s
Sioux City Musketeers
Sioux City Public Library
Sioux City Public Museum
Sioux City Railroad Museum
Sioux City Symphony Orchestra
Siouxland Gymnastics
Siouxland Youth Hockey
The Nature Conservancy
Total Baseball Development
Tucker Hill Vineyards
Two Rivers Golf Course
Tyson Events Center
V.I.P Gymnastics Ninja & Cheer
WinnaVegas Casino Resort
SIOUXLAND MAGAZINE | ENJOY / 65
Alzheimer’s Association
American Heart Association
American Red Cross – Siouxland Area
Big Brothers Big Sisters of Siouxland
Boys & Girls Club of Siouxland
Boys & Girls Home & Family Services Inc.
Boys Town
Camp High Hopes
Center for Siouxland
CIRAS (Center for Industrial Research
and Services)
Community Action Agency of Siouxland
CSADV (Council on Sexual Assault &
Domestic Violence)
Connections Area Agency on Aging
Crittenton Center
Crossroads of Western Iowa
Dismas Charities Sioux City
Gigi’s Playhouse – Sioux City
Girls Incorporated of Sioux City
Girl Scouts of Greater Iowa
Goodwill of the Great Plains
Growing Community Connections
Heartland Counseling
Her Health Women’s Center
Historic Preservation Committee
Hospice of Siouxland
Jackson Recovery Centers
Junior League of Sioux City
KWIT/KOJI Radio
Leadership Siouxland
Mary J Tregalia Community House
Mid-Amercia Council Boy Scouts of America
Mid-Step Services
Miracle League of Sioux City
Mission of the Messiah Thrift Store &
Outreach Center
New Perspectives Inc
One Siouxland
Opportunities Unlimited
Pier Center for Autism
Plains Area Mental Health Center
Projects for Patriots
Ronald McDonald House Charities
of Siouxland
Sanford Community Center
Seasons Center for Behavioral Health
SHIP (Siouxland Human Investment
Partnership)
Simple Life Inc
Sioux City Gospel Mission
Sioux City Growth Organization
Sioux City Public Schools Foundation
Siouxland CARES about Substance
Abuse
Siouxland Center for Active Generations
Siouxland Civic Dance Association
Siouxland Coalition Against Human
Siouxland Estate Planning Council
Siouxland Freedom Park
Siouxland Habitat for Humanity
Siouxland Optimist Club
Siouxland Toastmasters
Siouxland Youth for Christ
South Sioux City Schools Foundation
S.T.A.R.S (Special Troopers Adaptive
Riding School)
STEMM
Support Siouxland Soldiers
The First Tee of Siouxland
The Food Bank of Siouxland
The Pride Group
United Way of Siouxland
Volunteer Siouxland
We Got Next Foundation
Women Lead Change

Kid Friendly...
Mother Approved
See one of Tim Burton’s most
celebrated filmes like never before!
Disney’s full-feature film The Nightmare Before
Christmas will be projected on the big screen with
dialogue, singing, and effects accompanied by
Danny Elfman’s darkly charming score, performed
live by the Sioux City Symphony.
Families are welcome
and costumes are encouraged.
Haunted Orpheum
October 18 & 19
and Symphony
Spooktacular Carnival
Presentation licenced by DisneyConcerts.
© All Rights Reserved
In Concert with the
Sioux City
Symphony

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