Debtfree Magazine September 2019

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ADVERTISING TIPS CONTEXT People in a grimy train station do not expect to hear a world famous, brilliant, concert violinist, so they walked right past. In contrast, people heading to a fancy concert theatre are expecting only the best performances and are willing to pay for the pleasure. The Washington Post organized the experiment in order to discern if the context in which we are exposed to something really matters or not. They were expecting a different result but the marketing world learnt a lot from the outcome. When advertising, it is important to realize that sometimes what you say, is not as important as where you say something. For example, you may pay a lot to advertise a… debt counselling service in totally the wrong place and be disappointed that no one comes running to make use of your fantastic debt solution. Keep this in mind when investing in online advertising as well, simply having a lot of people see your advert is no guarantee that they will respond. They need to see your advert in the right place, and in association with other similar products and services.
If we see an advert for a service or product in a place we associate with value and relevance, then we are more likely to pay attention to it. For example, advertising your Debt Counselling firm in the service directory listing of a magazine all about debt, debt counselling and debt review, as opposed to in a magazine about fly fishing. The same person could see both adverts in both magazines, but will allocate more credibility to an advert in an associated industry magazine. Our brains also come into play, and can (amazingly) trick us into appreciating something more or less, given the context. Researchers have found that people who paid more for a bottle of wine (the same bottle) actually enjoyed the wine more than those who paid less. Those paying less had their brains tell them that since the wine was cheap, it was better than expected but not great. Those paying a lot for it found they genuinely enjoyed the wine. Their brain had primed them to expect a better taste before they had even taken a sip. The researchers say that they became predisposed to enjoying the wine before tasting it. Of course, the best marketing practice is to have clear, catchy advertising (content) that is presented to people at the right time and place (context). So, for the best results from advertising, be sure to balance your great content with the right context.
Page 1 and 2: ARE YOU TRAPPED IN DEBT REVIEW Sept
Page 3 and 4: A TRUSTED PARTNER FOR NEARLY A DECA
Page 5 and 6: discuss some of their proposals in
Page 7: DEBT REVIEW SCHOOL If you pay your
Page 10 and 11: ARE YOU TRAPPED IN DEBT REVIEW
Page 12: ARE YOU TRAPPED IN DEBT REVIEW? Deb
Page 15 and 16: ARE YOU TRAPPED IN DEBT REVIEW? SHO
Page 19 and 20: ARE YOU TRAPPED IN DEBT REVIEW? CAN
Page 21 and 22: The court case was heard, in Gauten
Page 23 and 24: ARE YOU TRAPPED IN DEBT REVIEW? WHA
Page 26 and 27: emorse and fail to follow through w
Page 28 and 29: Take Back Control Of Your Finances
Page 31: ADVERTISING TIPS Are you spending a
Page 36 and 37: KIM ARMFIELD AND ASSOCIATES When de
Page 38 and 39: GOVERNMENT IMPACT REPORT REVEALS MA
Page 40 and 41: ISSUES WITH NEW NCA AMENDMENTS WHAT
Page 43 and 44: ISSUES WITH NEW NCA AMENDMENTS WHY
Page 45 and 46: sent to Parliament. It simply highl
Page 47: MAXIMISING INSURANCE RELATED INCOME
Page 50 and 51: DTI PLANNING NEW NCA REGULATIONS SO
Page 52 and 53: Die Republiek van SKYT AFRICA Hi Al
Page 54 and 55: feit dat hulle onder skuldberading
Page 56 and 57: Debt Counsellors Collective Check o
Page 58 and 59: Large Debt Counselling firm seeks t
Page 60 and 61: STUCK USING ANCIENT TECHNOLOGY? Con
Page 62 and 63: CLICK THE C SERVICE D DEBT COUNSELL
Page 64 and 65: DEBT COUNSELLORS GAUTENG KWAZULU- N
Page 66 and 67: PENNY WISE Cathy Foster Debt Counse
Page 68 and 69: South Africa’s largest and most t
Page 70 and 71: South Africa’s largest and most t
Page 72 and 73: National Debt Advisors Fighting For
Page 74 and 75: GMC Debt Solutions 52 Kerk Street L
Page 80 and 81: ISISEKO DEBT HELP Get Your Life bac
Page 82 and 83:
South Africa’s largest and most t
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SUPPORT SERVICES 011 451 0041 0860
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LEGAL www.embattornerys.co.za Liddl
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PAYMENT DISTRIBUTION AGENCIES COLLE
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CAPITEC CONTACT DETAILS Form 17’s
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Contact Function C A L L C E N T E
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First National Bank - a division of
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17.1, 17.2, Proposals, General corr
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Debtfree Magazine September 2019

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