October / November 2019 issue of the independent North Devon-based business magazine covering news about business and enterprise in Barnstaple, Bideford, Braunton, Chulmleigh, Combe Martin, Holsworthy, Ilfracombe, Lynmouth, Lynton, South Molton, Torrington, Woolacombe and more.
This issue includes the event guide for the BBxpo business exhibition and networking event in Bideford on Thursday 24 October 2019.
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Small <strong>Business</strong> Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year – this year on 7 December – but the campaign aims to have a lasting impact on small businesses. On Small <strong>Business</strong> Saturday, customers across the UK go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts to customers. SMALL BUSINESS Sign up for Small <strong>Business</strong> Saturday Every year the campaign highlights 100 small businesses across the country, one a day for the 100 days leading up to Small <strong>Business</strong> Saturday. This year <strong>Business</strong> <strong>Action</strong> has been selected as one of the #SmallBiz100 – the only business representing Devon – and is working to encourage as many businesses as possible to register for Small <strong>Business</strong> Saturday and as many customers as possible to buy from small businesses, both on the day and every day throughout the year. Why get involved? £812 million was spent in small businesses across the UK on Small <strong>Business</strong> Saturday in 2018, according to research commissioned by founder and We are a #SmallBiz100 menting the services you provide. Then work out a plan of how you’re going to work together, for example: ➤➤Joint giveaway (maybe a competition) ➤➤Joint offer (create a bundle of your services) ➤➤Create a networking event for other local businesses Whatever you decide to do, remember that you will extend your reach because you’ll both be promoting your activity to your respective audiences. Give away some expertise You know your stuff. You are the expert on the product or service you offer. So why not principal supporter American Express, up from £748 million the previous year. Small <strong>Business</strong> Saturday also achieves high engagement on social media channels, including Facebook, Instagram and Twitter. Tweets on the day reached more than 100 million people, with #SmallBizSatUK and #Small<strong>Business</strong>Saturday trending in the UK’s top 5. ■■Register your business and benefit from the campaign at smallbusinesssaturdayuk.com Work together for success Sign up your business and follow Small <strong>Business</strong> Saturday on all social media channels. To make the most of the campaign, follow <strong>Business</strong> <strong>Action</strong> and talk to other local small businesses so we all work together for success. <strong>Business</strong> <strong>Action</strong> publishers Robert Zarywacz and Alan Williams (alongside left to right) will also be discussing how North Devon businesses can take part in Small <strong>Business</strong> Saturday at BBxpo in Bideford on 24 <strong>October</strong>. How B2B businesses can get involved Many business-to-business (B2B) enterprises think that they can’t take part in Small <strong>Business</strong> Saturday. They think it’s a day for retail businesses. They are wrong! Small <strong>Business</strong> Saturday is for all small businesses. You just need to work out what you’re going to do. I’ve been involved in Small <strong>Business</strong> Saturday as a small business owner for the last three years and in total since it began in 2013. My target customers are you, other small businesses. In addition to being a Small Biz 100 (I got that in my first five months of business), I’ve also run my own offers and campaigns. What can you do? Here are some ideas. Don’t go it alone Sometimes, two heads are better than one. So why not partner up with another business? Work out who would be good to work with, comple- Can B2B businesses benefit from Small <strong>Business</strong> Saturday? Minal Patel is a previous #SmallBiz100 and has been involved with Small <strong>Business</strong> Saturday for the past three years. This extract from her blog shows how businesses can grasp the opportunities available give some of that expertise away for free, such as an ebook, webinar or personal event? Get on video Video is big news. It should be a regular part of your marketing and doesn’t have to be expensive or complicated. Join in local SBS activities If you’re a little unsure of jumping in and doing your own thing, check out what chambers of commerce or local networking groups are doing. Ask them if you can help. Get listed on the SBS app It’s free to list your business and any offers or events you have right now and up to the big day. Read Minal’s blogs in full Read the whole blog and others on Minal’s web site for more Small <strong>Business</strong> Saturday ideas. ■■Details 07766 222344 or marketingbyminal.com 6 business action | <strong>October</strong> / <strong>November</strong> <strong>2019</strong> | business-action.co.uk
#10to1m From £10 to £1 million What is #10to1m? Switch £10 of spending to a local business. Buying locally supports businesses so they thrive, employ more local people and re-inject money back into the local economy to keep our towns and villages alive. How could this benefit North Devon? Some 162,000 people live in North Devon. ➤➤100 people switching £10 of spending to a local business on one day would inject £1,000 back into the economy 1. While you might not be able to compete with national or online businesses on price, take advantage of the local service you can offer customers. 2. Encourage customers to ask questions so that you can provide help and advice – getting advice from national or online businesses is not always easy. 3. Offer to order products for customers – if national or online businesses have limited ranges, you can compete with them by being more flexible. ➤➤1,000 people would inject £10,000 ➤➤100,000 people would inject £1,000,000 ➤➤100,000 people switching most weeks would inject £50,000,000 a year #10to1m is about making that switch happen. <strong>Business</strong>es Make it easy for people to buy from you All plans include ➤➤6 adverts (if selected) ➤➤6 magazine listings ➤➤online listing ➤➤6 mailed magazines ➤➤plus more Switch £10 of your spending to a local North Devon business each month, week or day 4. Make your business as environmentally friendly as possible by switching to sustainable packaging or bags wherever you can – welcome customers who bring their own bags or containers with them. 5. Apply your knowledge and expertise for you customers’ benefit – they like to know they have someone whose advice they can trust when they need something. Once customers know how good you are, they will return to you again and again. Join in with #10to1m now It’s easy – just buy local and share on social media. 1. All are welcome to join in – shoppers and businesses. 2. Change your shopping habits – look for a local supplier before you buy. Shoppers 1. Do you really need something instantly? Buying online appears convenient, but might add delivery charges, while delivery direct to your address could require a special journey by delivery van and unnecessary packaging – not good for the environment. 2. You could walk to a local business to make your purchase or perhaps travel there on the way to work or as part of another journey – much better for the environment. 3. Whenever you buy local, post it on your social media accounts with the business name, town and hashtag #10to1m. Example tweet: @businessactionm Bought a fantastic jumper in ####### in #Braunton #10to1m 4. Share with your family, friends and colleagues and encourage them to switch their spending to local businesses too. 5. Share with us on our social media channels. ■■Join in at 10to1m.co.uk and share hashtag #10to1m When you need something, look to buy locally 3. A local business can let you see products before you buy and explain the differences between brands or models – you are more likely to select the most suitable product or service to meet your needs and receive better service. Convenience is not always environmentally friendly and could cost you more. Visit 10to1m.co.uk and share the #10to1m hashtag Promote your business all year round with our <strong>Business</strong> <strong>Action</strong> Plans Select plan £50 <strong>Business</strong> <strong>Action</strong> Plan – 6 magazine listings £150 <strong>Business</strong> <strong>Action</strong> Plan – 6 business card adverts £275 <strong>Business</strong> <strong>Action</strong> Plan – 6 banner adverts £400 <strong>Business</strong> <strong>Action</strong> Plan – 6 quarter page adverts £750 <strong>Business</strong> <strong>Action</strong> Plan – 6 half page adverts £1,375 <strong>Business</strong> <strong>Action</strong> Plan – 6 full page adverts Payment options Pay in full or by 12 monthly instalments – with no extra charges. Put yourself in front of North Devon businesses. Book online at business-action.co.uk/plans or call Alan on 07970 671192 @businessactionm | <strong>October</strong> / <strong>November</strong> <strong>2019</strong> | business action 7