Business Action | October / November 2019

businessaction

October / November 2019 issue of the independent North Devon-based business magazine covering news about business and enterprise in Barnstaple, Bideford, Braunton, Chulmleigh, Combe Martin, Holsworthy, Ilfracombe, Lynmouth, Lynton, South Molton, Torrington, Woolacombe and more.

This issue includes the event guide for the BBxpo business exhibition and networking event in Bideford on Thursday 24 October 2019.

Business Action Plan and magazine subscribers receive priority access of new issues of Business Action on publication. Subscribe at http://www.business-action.co.uk/plans

Small Business Saturday UK

is a grassroots, non-commercial

campaign, which highlights

small business success and

encourages consumers to ‘shop

local’ and support small businesses

in their communities.

The day itself takes place on

the first Saturday in December

each year – this year on 7

December – but the campaign

aims to have a lasting impact

on small businesses.

On Small Business Saturday,

customers across the UK go out

and support all types of small

businesses, online, in offices

and in stores. Many small

businesses take part in the day

by hosting events and offering

discounts to customers.

SMALL BUSINESS

Sign up for Small Business Saturday

Every year the campaign

highlights 100 small businesses

across the country, one

a day for the 100 days leading

up to Small Business Saturday.

This year Business Action

has been selected as one of

the #SmallBiz100 – the only

business representing Devon

– and is working to encourage

as many businesses as possible

to register for Small Business

Saturday and as many

customers as possible to buy

from small businesses, both

on the day and every day

throughout the year.

Why get involved?

£812 million was spent in

small businesses across the UK

on Small Business Saturday in

2018, according to research

commissioned by founder and

We are a #SmallBiz100

menting the services you

provide. Then work out a plan

of how you’re going to work

together, for example:

➤➤Joint giveaway (maybe a

competition)

➤➤Joint offer (create a bundle

of your services)

➤➤Create a networking event

for other local businesses

Whatever you decide to do,

remember that you will extend

your reach because you’ll both

be promoting your activity to

your respective audiences.

Give away some expertise

You know your stuff. You are

the expert on the product or

service you offer. So why not

principal supporter American

Express, up from £748 million

the previous year.

Small Business Saturday

also achieves high engagement

on social media channels,

including Facebook, Instagram

and Twitter. Tweets on the day

reached more than 100 million

people, with #SmallBizSatUK

and #SmallBusinessSaturday

trending in the UK’s top 5.

■■Register your business and

benefit from the campaign at

smallbusinesssaturdayuk.com

Work together for success

Sign up your business and follow

Small Business Saturday

on all social media channels.

To make the most of the

campaign, follow Business

Action and talk to other local

small businesses so we all

work together for success.

Business Action publishers

Robert Zarywacz and Alan

Williams (alongside left to

right) will also be discussing

how North Devon businesses

can take part in Small Business

Saturday at BBxpo in Bideford

on 24 October.

How B2B businesses can get involved

Many business-to-business

(B2B) enterprises think that

they can’t take part in Small

Business Saturday. They think

it’s a day for retail businesses.

They are wrong! Small Business

Saturday is for all small businesses.

You just need to work

out what you’re going to do.

I’ve been involved in Small

Business Saturday as a small

business owner for the last

three years and in total since

it began in 2013. My target

customers are you, other small

businesses. In addition to being

a Small Biz 100 (I got that in

my first five months of business),

I’ve also run my own

offers and campaigns. What can

you do? Here are some ideas.

Don’t go it alone

Sometimes, two heads are

better than one. So why not

partner up with another business?

Work out who would be

good to work with, comple-

Can B2B businesses benefit from Small Business Saturday? Minal

Patel is a previous #SmallBiz100 and has been involved with Small

Business Saturday for the past three years. This extract from her

blog shows how businesses can grasp the opportunities available

give some of that expertise

away for free, such as an ebook,

webinar or personal event?

Get on video

Video is big news. It should

be a regular part of your

marketing and doesn’t have to

be expensive or complicated.

Join in local SBS activities

If you’re a little unsure of

jumping in and doing your

own thing, check out what

chambers of commerce or local

networking groups are doing.

Ask them if you can help.

Get listed on the SBS app

It’s free to list your business and

any offers or events you have

right now and up to the big day.

Read Minal’s blogs in full

Read the whole blog and others

on Minal’s web site for more

Small Business Saturday ideas.

■■Details 07766 222344 or

marketingbyminal.com

6 business action | October / November 2019 | business-action.co.uk

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