ITB Asia News 2019 Preview Edition




Finding the


As travel distribution becomes

more complex in a challenging

market, with competition

coming from all angles, at

the same time there are

opportunities opening-up from

others. The industry players

opening the gates to success

will no doubt be those with

the most innovative strategies.

These strategies must be based

on a clear understanding of

industry trends, underlining the

vital nature of the keynotes and

conferences at ITB Asia.

The conference sessions this

year are set to deliver a series

of themes, including Corporate

Travel, Destination Marketing,

Muslim Travel and Travel

Technology. Attendees will have

the opportunity to experience

over 200 sessions led by more

than 260 speakers. Alongside

this event, ITB Asia 2019 will

share the Sands Expo and

Richard Barnes


Convention Centre at the Marina

Bay Sands with its inaugural

co-event, MICE Show Asia. At

MICE Show Asia, attendees will

get to hear about forecasts for

the global meeting and events

industries in 2020, and how the

industry is transforming.

Keynote sessions (outlined

on page 7) explore practical

applications for businesses to

keep pace with technological

developments in the travel

industry. In particular, the

Keynote session on Day Three

will also highlight evolving

opportunities presented by the

new Chinese traveller.

This exceptional knowledgebase,

an integral part of ITB

Asia, is a not-to-be-missed part

of your visit. The goal is to leave

with more (mental) baggage

than you arrived with – which is

okay, as it’s easy to carry!

New ideas…

new exhibitors…

It’s all about diversity. As with

other ITB shows, exhibitors at

ITB Asia 2019 are drawn from

a wide range of companies

and representatives from

travel agencies and operators,

business travel and MICE, travel

technology, accommodation,

and transport. The eleventh

edition of ITB Asia last year

saw more than 127 countries

represented, making this the most

international travel trade show in

the region. The show proved to be

an especially effective business

platform, with one in two buyers

signing contracts with exhibitors.

The strongest participation this

year comes from Asia, with

Southeast Asia well represented,

and newcomers Myanmar and

RTO, Jakarta, taking part. North

Asia will see an expanded South

Korean contingent with RTOs

from Gyeonggi, Jeju and Seoul

securing their own booths.

South Asia will also see a larger

presence as new exhibitors such

as Bhutan, the Maldives, and

Sri Lanka join the show, while

Central Asia is represented by

Uzbekistan which will be taking

part for the first time.

Europe has seen a 37.8% increase

in the number of exhibitors

buoyed by an increased interest

from Southern and Eastern

Europe. The Balkan states of

Macedonia, Montenegro and

Serbia will be taking part for the

first time along with the Czech

Republic and Estonia. Compared

to previous years, Hungary and

Russia will also bring larger

contingents. New RTOs from East

Bavaria, Franconia, Frankfurt and

Magdeburg will also be part of a

larger German contingent with

existing destinations like Berlin

and Saxony, present at ITB Asia


This year will see oneworld,

taking part as the Official Airline

Alliance for the first time.

The stunning growth in exhibitor

demand is fuelled by growth in

tourism globally. The UNWTO,

highlighted that tourism is one

of the most powerful drivers

of economic growth and

development. The predicted

target of 1.4 billion international

tourist arrivals by 2020 was

reached in 2018. The Asia-Pacific

region contributed 343 million

international tourist arrivals into

the region for 2018, a growth

of 6% compared to the previous



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ITB Asia show floor 2018

ITB ASIA NEWS • Thursday 10 October 2019

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