WFF 2018 Annual Report

WFF18Marketing

2018 Annual Report

2018

ANNUAL

REPORT


2018 Key Accomplishments......................................... 4

Operating Plan and Budget................................... 4

CEO Advisory Council............................................. 5

Women In The Workplace Study.......................... 6

Executive Leadership Team .................................. 7

Strategic Alliances.................................................... 8

WFF Exchanges........................................................ 9

IFDA and IFMA Awards.......................................... 9

Leadership Development Workshops...............13

WFF Industry Titans and Change Makers........14

Improved Technology............................................15

New Website..........................................................15

Board Of Directors.......................................................16

Financials.........................................................................20

Partners...........................................................................21

Annual Leadership Development Conference...11

Executive Summit..................................................12


LOOKING BACK, LOOKING AHEAD

We hit the ground running in 2018, with renewed strength and clarity of purpose driven by our

expanded mission as the go-to gender equity solution provider for the Food Industry. Our focus is on

accelerating women’s advancement and helping our Partners reap the rewards of a gender-diverse

workplace to drive business growth.

One of the most critical ways we do that is by convening the Food Industry in extensive collaboration

within and across sectors. We have expanded our circle of influence by connecting with new partners

in hospitality, wine and spirits and automated merchandising, as well as support industries such as

banking and finance. At the same time, we continue to nurture our deep ties to our industry’s most

active and visible trade organizations.

We are especially proud of the insights and innovation alliances we bring to the industry that empower

all of us with industry-specific research on women’s progress. The most visible of these is our

ongoing partnership with McKinsey & Company that gives WFF Partners access to the Women in the

Workplace Study for the Food Industry.

All of these connections work together to make us stronger and position us to be among the first

industries to close the gender gap and win the war for talent.

There’s no question, we feel a certain degree of pride in helping to move gender equity to the top of

the agenda throughout the Food Industry. As well, we are humbled by the opportunity to play a unique

role in opening greater opportunities to women and helping our Partner Companies to unlock their

full potential.

Thank you for your ongoing support. We are pleased to share these highlights from the year.

HATTIE HILL

President & CEO

Women’s Foodservice

Forum

BOARD CHAIR

SUSAN ADZICK

SVP, Sales & Strategic

Relationships

McLane Foodservice, Inc.

WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT

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2 0 1 8 K E Y A C C O M P L I S H M E N T S

LAUNCHED BOLD

STRATEGY

We launched 2018 with an exceptional strategic plan

that included, for the first time, a three-year operating

plan and budget. The 2018-2020 Aspirational Strategy

calls on WFF to act more boldly to expand our impact

on the industry, building on nearly three decades

primarily focused on developing women leaders to

Lead the Way to women’s workplace advancement

and gender equity across the Food Industry.

A critical first step in this process has been deep

engagement of CEOs around gender equity and

gaining their commitment to close the gender gap

in the Food Industry.

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


FOUNDED CEO ADVISORY COUNCIL

A particularly significant and rewarding point of progress is the strong participation of senior industry executives in our

new CEO Advisory Council.

The data make it clear that CEO engagement is a critical first step to accelerating women’s advancement. On the heels

of our successful launch at the 2018 Annual Leadership Development Conference of our Lead the Way gender equity

initiative, it was clear Food Industry CEOs and senior leaders got it. They were all in and ready to lead on gender equity.

WFF’s CEO Advisory Council engages some of the most influential senior executives across the industry to provide

critical input, share their public commitment and leverage their influence to accelerate women’s advancement. The

Council serves as a “think tank” to guide our consideration of new products and services to support Partner companies

on their gender equity journeys.

The Council is co-chaired by Sysco Corporation CEO Tom Bené and McLane Foodservice Inc.’s SVP for Sales & Strategic

Relationships and 2018 WFF Board Chair, Susan Adzick. They meet throughout the year to identify the most pressing

issues facing the Food Industry around gender equity and to collaborate with WFF to address them.

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GREW WOMEN IN THE

WORKPLACE STUDY

PARTICIPATION

A fundamental resource in our initiative to close

the gender gap is information. Every company

needs to understand where the greatest

barriers exist to women’s progress within their

organization and how their results compare to

peers facing similar challenges.

WFF’s access to the Women in the Workplace

Study for the Food Industry provides robust data

to Partner companies with organization-specific

results about their talent pipeline, advancement

and human resource opportunities with data

segmented by food operators, manufacturers

and distributors.

In 2018, we nearly doubled industry

participation in the Study to 62 companies,

further strengthening insights on our

industry’s progress.

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EXPANDED EXECUTIVE LEADERSHIP TEAM

To meet the goals of our expanded mission, WFF broadened and deepened its executive leadership team this year with

some of the industry’s most accomplished professionals.

These senior executives support the CEO by providing the talent, focus and bandwidth to support the mission as the

organization prepares to expand membership and develop an innovative virtual learning initiative that reaches food

companies and women leaders across the nation, regardless of where they are.

THE NEW WFF EXECUTIVE LEADERSHIP TEAM

Libby Saylor Wright, Chief

Operating Officer brings

20 years of experience,

most recently serving

in a variety of strategy

and marketing roles with

The Coca-Cola Company.

Krista Gibson, Chief

Marketing Officer brings

25 years of experience

shaping strategy and driving

growth, most recently as

CMO for Chili’s Grill & Bar.

Kathryn Lyons, Chief

Growth Officer brings

20 years in fundraising

and corporate partnership

development, most

recently serving as

Managing Director of

Corporate Partnerships

for Feeding America.

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FORGED AND STRENGTHENED STRATEGIC ALLIANCES

WFF is the industry’s “chief convener” around gender

equity, bringing diverse elements together to strengthen

the whole. This includes important relationships across

diverse areas.

Data and Research Alliances:

Lean In

McKinsey & Company

TDn2K

Technomic Inc.

Ecosystem Alliances:

Research Chefs Association (RCA)

Wine & Spirits Wholesalers of America (WSWA)

Winsight

Women of the Vine & Spirits

Food Industry Alliances:

International Foodservice Distributors

Association (IFDA)

International Foodservice

Manufacturers Association (IFMA)

National Restaurant Association

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


INTRODUCED WFF

EXCHANGES

Networking events are now taking place in cities

across the country hosted by Partner companies with

WFF support. WFF Exchanges offer opportunities for

those engaged with the organization to build strategic

connections locally and support the WFF mission in

advancing women leaders in the Food Industry.

Events are planned and executed by local WFF

members and include a variety of networking activities

and speakers. WFF provides support through emails,

promotion via Linked In, event templates and learnings

from prior hosts. Because WFF Exchanges are

member-led, each area and even each event within

an area is unique.

PRESENTED FIRST IFDA

AND IFMA AWARDS

The first-ever Women in Distribution and Women in Manufacturing Awards,

sponsored by WFF along with the International Foodservice Distributors

Association (IFDA) and International Foodservice Manufacturers Association

(IFMA) were given this year.

These visionary distribution and manufacturing companies, the first to participate

in the Women in the Workplace Study, have demonstrated exceptional leadership

and commitment to accelerating the advancement of women within critical

segments of the industry. Both organizations have set gender diversity

in the industry as an organizational goal.

The Women in Distribution

Award was presented to:

Ben E. Keith Foods

Gordon Food Service

McLane Company

Nicholas & Company, Inc.

Reinhart Foodservice, LLC

Sysco Corporation

US Foods

The Women in

Manufacturing Award

was presented to:

Anheuser-Busch, Inc.

The Coca-Cola Company

Custom Foods of America

Dr Pepper Snapple Group

Ecolab

General Mills

Griffith Foods

Kellogg’s

Nestle USA

PepsiCo

S&D Coffee and Tea, Inc.

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


HELPED WOMEN BREAK THROUGH AT ANNUAL CONFERENCE

The 2018 Annual Leadership Development Conference in Dallas brought thousands of Food Industry leaders together

to learn, grow and network.

The Conference stood out as the launching pad where we introduced our bold Lead the Way initiative to drive gender

equity. We recognized the 32 forward-thinking companies that were the first to participate in the Women in the

Workplace Study with the unique Pioneers Award.

Three days of outstanding speakers and deep-dive classes culminated in a history-making closing session with Former

First Lady of the United States of America, Michelle Obama, and Emmy-winning journalist, Maria Shriver.

WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT 11


ENGAGED INDUSTRY LEADERS AT EXECUTIVE SUMMIT

Industry CEOs and their senior teams invested a day with WFF and their peers to Lead the Way to Gender Equity at

the 2018 Executive Summit. With many of the industry’s most influential senior executives sharing their personal

experience and organization best practices, peer-to-peer learning focused on:

• Creating a Culture of Inclusion

• Building CEO Commitment and Engagement

• Achieving Pay Equity

• Developing Flexible Work Environments

Executive Summit also played host to our first Male

Ally Session where male senior leaders packed the

room to explore how they can most effectively add

to the conversation and drive gender equity in their

organizations.

The candid discussion led to creation of our first Male

Champions Community of Interest which will be offered

during the 2019 Conference. Research shows that

mentorship and sponsorship from senior males can

increase compensation and career progress satisfaction for

women.

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


HELPED WOMEN AMPLIFY THEIR IMPACT AT LDWS

Our 2018 Leadership Development Workshops (LDWs) brought one-day, immersive professional development

to more than 1,600+ women in 11 cities across the country. The hands-on experience enabled participants to build

a personalized roadmap to career success with strategies targeted at breaking through mental barriers, building

confidence through competence and cultivating meaningful connections.

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14


IMPROVED TECHNOLOGY

TO SERVE PARTNERS

Building on an external technology assessment

conducted in 2017, we implemented more robust

technologies at WFF including our investment in

and transition to SalesForce as our “source of truth”

for processing and tracking all member activity and

Partner data. With stronger platform support and

improved analytics, we can better serve members and

Partners, gauge the effectiveness of outreach efforts

and track the impact of engagement on member

career progress.

LAUNCHED NEW WEBSITE

In response to member feedback, we relaunched a fresh new website highlighting

features and member benefits used most often and easily accessed from one spot at

log in. The revised site also tells the story of WFF’s expanded mission and pivot to

become the industry’s gender equity thought leader with the research, insights and

best practice solutions to drive business growth.

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2018

BOARD

OF DIRECTORS

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


2018 EXECUTIVE COMMITTEE

CHAIR

SUSAN ADZICK

SVP, Sales & Strategic

Relationships

McLane Foodservice, Inc.

HATTIE HILL

President & CEO

Women’s

Foodservice Forum

Chair-Elect

DENNY MARIE POST

CEO

Red Robin

Gourmet Burgers & Brews

TREASURER

SALLI SETTA

President

Red Lobster

KATHLEEN CIARAMELLO

President, National

Foodservice & On-Premise

The Coca-Cola Company

MICHAEL HICKEY

EVP & President,

Global Institutional

Ecolab

MARIE PERRY

EVP & CFO

Jamba Juice

CHRIS ROBERTS

EVP & COO, Dairy Foods

Land O’Lakes, Inc.

WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT 17


2018 BOARD OF DIRECTORS

DOUG ALLISON

Industry Relations

PepsiCo Foodservice

CARLA BALAKGIE

President & CEO

National Automatic

Merchandising Association

TOM BENÉ

CEO

Sysco Corporation

ROB DUGAS

Chief Procurement

Officer, VP

Chick-fil-A

STEPHEN DUNMORE

CEO of Schools North America

Sodexo, Inc.

RYAN ELWART

SVP, Global Sales

Georgia-Pacific

JULIE JUVERA

VP, Crew Resources,

Fry Cook, Cashier

Raising Cane’s

JAMIE MCKEON

Vice President of Marketing

Rich Products Corporation

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


FRED PAGLIA

Chief Commercial Officer

American Hotel Register

DEBBIE ROBERTS

Former President, East Zone

McDonald’s USA, LLC

TRACY SKEANS

Chief Transformation

& People Officer

Yum! Brands, Inc.

KELLI VALADE

Executive VP

Brinker International

President

Chili’s ® Grill & Bar

REBECCA WALSH

EVP, Chief Legal &

Compliance Officer

Ventura Foods

KAREN WILLIAMS

VP, Operations Services

Applebee’s Grill & Bar

ROSSANN WILLIAMS

Executive VP, President US Retail

Starbucks Coffee Company

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FINANCIALS

SOURCES OF FUNDS

Note: Numbers are listed in thousands of dollars

TOTAL FUNDS: $8,955

3%

Other Events and Programs

62%

Annual Leadership

Development Conference

29%

Partners and Supporters

6%

Leadership

Development Workshops

USE OF FUNDS

TOTAL FUNDS: $9,617

Annual Leadership Development Conference 39%

People Costs 28%

Other Operating Expenses 14%

Technology Development 8%

Leadership Development Workshops 6%

Marketing 3%

Other Events and Programs 2%

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


®

2018 PARTNERS

PACESETTER - $100,000

BENEFACTOR - $50,000

WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT 21


2018 PARTNERS (CONTINUED)

CHAMPION - $25,000

5310 Harvest Hill Road, Sui

Dallas, TX 75230

wff.org

ADVOCATE - $10,000

Armada

Ben E. Keith Company

Blacksmith Applications

The Boston Beer Company

BUNN

Butterball, LLC

California Pizza Kitchen

The Campbell Soup Company

Church’s Chicken

The Cracker Barrel Old

Country Store

Deloitte Consulting

Distribution Market Advantage

Essity North America

Farmer Brothers

Golden Corral Corporation

Heineken

The J.M. Smucker Company

The J.R. Simplot Company

Jack in the BoxMcCain Foods

Michael Foods

OSI Restaurant Partners

Panera, LLC

Performance Food Group

Red Lobster

Rubbermaid

S&D Coffee & Tea

Smithfield Foods, Inc.

Sonic Drive In

Southern Glazers Wine

& Spirits

Starbucks Coffee Company

Sugar Foods Corporation

Sweet Street Desserts

Texas Roadhouse, Inc.

Tito’s Handmade Vodka

Wayne Farms LLC

Wendy’s International, Inc.

White Castle Management Co.

CANADA -

SUPPORT

THE MISSION

CHAMPION - $25,000

Sysco Corporation

CONTRIBUTOR - $5,000

Kruger Products

Rich Products Corporation

Starbucks Coffee Company

STRATEGIC ALLIANCES

IFDA

IFMA

National Restaurant Association

Research Chef‘s Association

TDn2K

Winsight

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WOMEN’S FOODSERVICE FORUM | 2018 ANNUAL REPORT


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