Organic Farmer October/November 2019
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<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
Scaling Up Your Farm—Is It for You?<br />
<strong>Organic</strong> Price Premiums Under Pressure<br />
Mating Disruption for Navel<br />
Orangeworm Available for <strong>Organic</strong><br />
Nut Crops<br />
<strong>Organic</strong> Methods to Control Filbertworm<br />
and Other Hazelnut Pests<br />
PUBLICATION<br />
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<strong>Organic</strong><br />
FARMER<br />
4<br />
IN THIS ISSUE<br />
Scaling Up Your Farm—<br />
Is It for You?<br />
PUBLISHER: Jason Scott<br />
Email: jason@jcsmarketinginc.com<br />
EDITOR: Kathy Coatney<br />
ASSOCIATE EDITOR: Cecilia Parsons<br />
Email: article@jcsmarketinginc.com<br />
PRODUCTION: design@jcsmarketinginc.com<br />
Phone: 559.352.4456<br />
Fax: 559.472.3113<br />
Web: www.organicfarmingmag.com<br />
12<br />
<strong>Organic</strong> Price Premiums<br />
Under Pressure<br />
4<br />
CONTRIBUTING WRITERS<br />
& INDUSTRY SUPPORT<br />
16<br />
22<br />
28<br />
Mating Disruption for<br />
Navel Orangeworm<br />
Available for <strong>Organic</strong><br />
Nut Crops<br />
<strong>Organic</strong> Methods to<br />
Control Filbertworm and<br />
Other Hazelnut Pests<br />
<strong>Organic</strong> Plant Breeding<br />
Yields Superior Cucurbit<br />
Varieties<br />
Danita Cahill<br />
Contributing Writer<br />
Roland Fumasi<br />
Senior Horticulture<br />
Analyst, Rabo<br />
AgriFinance<br />
David Haviland<br />
Entomology and<br />
Pest Management<br />
Advisor, UCCE Kern<br />
County, Jhalendra<br />
Rijal UCIPM Advisor,<br />
Northern San<br />
Joaquin Valley<br />
Tammy Howard<br />
NCAT/ATTRA<br />
Sustainable Agriculture<br />
Kiki Hubbard<br />
<strong>Organic</strong> Seed Alliance<br />
Lynn M. Sosnoskie<br />
Specialty Crop Weed<br />
Scientist at Cornell<br />
University<br />
34 Transitioning a<br />
Conventional Apple<br />
Orchard to <strong>Organic</strong><br />
38<br />
42<br />
Integrated Weed<br />
Management Practices<br />
for Controlling Unwanted<br />
Vegetation<br />
Growing Herbs the Old<br />
School Way<br />
34<br />
UC COOPERATIVE EXTENSION<br />
ADVISORY BOARD<br />
Kevin Day<br />
County Director and<br />
UCCE Pomology Farm<br />
Advisor, Tulare/Kings<br />
County<br />
Steven Koike<br />
Director, TriCal<br />
Diagnostics<br />
Emily J. Symmes<br />
UCCE IPM Advisor,<br />
Sacramento Valley<br />
Kris Tollerup<br />
UCCE Integrated Pest<br />
Management Advisor,<br />
Parlier, CA<br />
46<br />
USDA Market Facilitation<br />
Program<br />
38<br />
The articles, research, industry updates,<br />
company profiles, and advertisements in this<br />
publication are the professional opinions of<br />
writers and advertisers. <strong>Organic</strong> <strong>Farmer</strong> does<br />
not assume any responsibility for the opinions<br />
given in the publication.<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
3
SCALING UP YOUR FARM—IS IT FOR YOU?<br />
By TAMMY HOWARD | NCAT/ATTRA Sustainable Agriculture Specialist<br />
LOCAL FOODS PURCHASING<br />
has moved beyond farmers markets<br />
to mainstream grocery stores. As<br />
consumers become more interested in<br />
purchasing local foods, chain grocery<br />
stores from Walmart to Safeway tout<br />
their support of local farmers and are<br />
trying to back it up by purchasing from<br />
local or regional farmers. At the same<br />
time, many established farmers want<br />
to move out of time-consuming, often<br />
saturated, direct marketing channels<br />
such as farmers markets and community<br />
supported agriculture models.<br />
What is “Scaling Up?”<br />
One approach is essential, however—<br />
scaling up requires planning. Planning<br />
for improvements and growth within<br />
your operation can help alleviate<br />
growing pains and excessive debt. This<br />
article will include some strategies, but<br />
your approach will depend on your<br />
existing resources and markets, as well<br />
as how much risk you are comfortable<br />
with.<br />
Considerations for Farm Growth<br />
Perhaps the most important question to<br />
ask yourself when considering expanding<br />
your farm and farm markets is why?<br />
Does the expansion align with your<br />
farm goals? Is it going to significantly<br />
affect your quality of life—for better<br />
or for worse? Consider revisiting your<br />
goals. If you have not developed goals<br />
Continued on Page 6<br />
In a recent article titled “How to know<br />
when to scale up,” in Growing For<br />
Market newsletter, Jed Beach a farm<br />
consultant and farmer at 3 Bug Farm<br />
says this term is used a lot by service<br />
providers and consultants to signify<br />
an expansion in scale of marketing<br />
channels, production area or animal<br />
numbers to meet regional marketing<br />
demands for local foods. He argues<br />
that for the most part there are better<br />
ways for farmers to meet their quality of<br />
life and profitability goals than a farm<br />
expansion. It is important to keep in<br />
mind that there is not a one-size-fits-all<br />
approach to expanding your farm.<br />
Gardens of Eagan started focusing on wholesale production initially as a certified organic supplier to<br />
the coop chain in the Twin Cities in Minnesota. Eventually the farm was bought by the coop to be a<br />
direct supply chain for the farm. As of 2015 the coop was considering selling the land as it was in a<br />
highly desirable suburban corridor. See: https://atinadiffley.com/history-of-diffleys-gardens-of-eagan/<br />
All photos courtesy of Tammy Howard, NCAT.<br />
4<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
5
Not all scaling up is through wholesale<br />
marketing. Johnson’s Backyard Garden, literally<br />
started in Brenton Johnson’s Backyard. Now it is<br />
the largest organic farm and CSA in Texas.<br />
Continued from Page 4<br />
for your farm or written your goals<br />
down, see the ATTRA publication<br />
Evaluating a Farming Enterprise for a<br />
goals worksheet at https://attra.ncat.<br />
org/attra-pub/summaries/summary.<br />
php?pub=277. Most farmers choose<br />
to expand due to market factors. If<br />
market demand increases or changing<br />
to an intermediate or wholesale market<br />
channel is in order, expansion will be<br />
inevitable.<br />
Market Assessment and<br />
Considerations<br />
Expanding your farm requires a wellthought-out<br />
marketing plan. Wholesale<br />
markets require product quality and<br />
consistency. It is important to consider<br />
whether or not you are able to produce<br />
a quality product consistently throughout<br />
the season. One of the best ways<br />
to make this determination is through<br />
excellent planning and record keeping.<br />
Did you produce more product at a<br />
consistent quality than you could sell?<br />
Then expansion may be a good choice.<br />
Intermediate markets are a good<br />
segue into larger wholesale channels.<br />
Producers are one step removed from<br />
the end user—think small grocery<br />
stores, restaurants, aggregators. They<br />
allow the producer to maintain a brand<br />
identity and have a higher return on<br />
their product. They are ideal for midscale<br />
producers and are a great way for<br />
farmers to dabble in wholesale markets<br />
and farm expansion, but with a lower<br />
risk. Below is an overview of intermediate<br />
marketing channels to consider<br />
when expanding your farm:<br />
Grocery Stores<br />
Grocery stores vary widely in their<br />
volume and food-safety requirements.<br />
Independent grocery stores and food<br />
cooperatives can be more amenable to<br />
limited volume and lack of consistency.<br />
Larger chain grocery stores may have<br />
shelving fees and regional distribution<br />
models that might make it harder to<br />
break into supplying them. The best<br />
way to find out about grocery store<br />
requirements is to contact the produce<br />
manager.<br />
See the ATTRA Marketing Tipsheet<br />
Tips for Selling to Grocery Stores<br />
https://attra.ncat.org/attra-pub/summaries/<br />
summary.php?pub=387<br />
CSA<br />
There are several very large farms that<br />
sell through a community supported<br />
agriculture (CSA) model. CSAs are<br />
complex in that you have to manage<br />
a lot of different crops as well as deal<br />
with your customers. It is important to<br />
have experience selling through a CSA<br />
before expanding to a larger scale. It is<br />
also important to consider your goals<br />
for expansion. Is your expansion goal<br />
to specialize and simplify the number<br />
and types of crops that you grow? If so,<br />
a CSA is probably not a good marketing<br />
option.<br />
For more information, see ATTRA’s<br />
publication Tips for Selling<br />
through CSAs<br />
https://attra.ncat.org/attra-pub/summaries/<br />
summary.php?pub=391<br />
Restaurants<br />
Selling to restaurants can be a great way<br />
to scale up the farm. This opportunity<br />
really depends on the restaurant and<br />
their purchasing volume, however.<br />
Some restaurants will want small<br />
quantities of very specialized products<br />
from farmers but buy larger quantity<br />
items from a wholesale distributor.<br />
Contact chefs that have expressed a<br />
desire to purchase local foods. Many<br />
local food organizations have events<br />
that connect producers with restaurant<br />
and other wholesale markets. Keep an<br />
eye out for these types of events locally.<br />
Some restaurants and grocery stores are<br />
willing to finance equipment purchases.<br />
Gallatin Valley Botanical in Bozeman,<br />
Montana worked with a large restaurant<br />
in Bozeman to scale up their farm. Ale<br />
Works has partnered with Matt and<br />
Jacy Rothschiller since 2010, when they<br />
invested in the family’s organic vision at<br />
a key moment when expansion capital<br />
was needed.<br />
Their first initiative—Cash for<br />
Carrots—helped Matt and Jacy purchase<br />
farm equipment to expand their<br />
carrot production such as a seeder and<br />
root washer. Ale Works was paid back<br />
in veggies. The collaboration earned Ale<br />
Works an EcoStar award in 2014.<br />
They also stepped up to help the family<br />
purchase neighboring Rocky Creek<br />
Farm in 2018, increasing their acreage<br />
and ensuring the longevity of an organic<br />
family farm just three miles outside<br />
busy downtown Bozeman. (Montana<br />
Ale Works, <strong>2019</strong>)<br />
Aggregators and Food Hubs<br />
If your operation is not quite large<br />
enough to reach wholesale volumes, you<br />
may need to aggregate your product<br />
with products from other growers.<br />
This can pose a challenge for product<br />
quality, consistency, and traceability.<br />
Aggregating can also have significant<br />
implications for food safety and marketing<br />
(Day-Farnsworth et al., 2009).<br />
6<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
There are many innovations and<br />
solutions that have helped growers<br />
successfully aggregate their products to<br />
sell to larger markets. Food hubs coordinate<br />
the aggregation of products from<br />
multiple producers. Some food hubs<br />
can be Internet-based, or virtual. Others<br />
provide the physical infrastructure for<br />
packing and shipping quantities that<br />
most small-scale producers find difficult<br />
to manage on their own. An older study<br />
of marketing through food hubs as a<br />
way to meet the demand for local foods<br />
at a wholesale level, researchers found<br />
the following innovations to be most<br />
successful:<br />
• Pre-season planning among grower<br />
pools can help match supply to demand<br />
and give growers a better idea of what it<br />
costs to produce specific products.<br />
• Buyers, growers, and distributors can<br />
collaboratively project product sales in<br />
advance of the season, and growers can<br />
plant according to these projections.<br />
•Aggregators and distributors can<br />
provide buyers with product availability<br />
updates at least weekly during the<br />
growing season.<br />
• Growers and entrepreneurs can pool<br />
their resources to improve their storage<br />
capacity, make transportation more<br />
efficient, and streamline logistics.<br />
• Development of processing infrastructure<br />
can build markets for blemished<br />
produce that may not make the cut<br />
for fresh market sales but can serve as<br />
ingredients in processed foods (Day-<br />
Farnsworth et al., 2009).<br />
For more information and models<br />
on aggregating, see the Good Food<br />
Network’s Food Hub Center. This<br />
includes information and resources<br />
on starting and managing foods<br />
hubs. http://www.ngfn.org/resources/<br />
food-hubs<br />
Schools and Other<br />
Institutional Buyers<br />
Selling to institutions such as schools,<br />
hospitals, and government agencies<br />
can be a challenge because they often<br />
have tight budgets, are locked into<br />
contracts with certain distributors, and<br />
have limited cooking capacity. There is<br />
growing interest on the part of hospitals<br />
and schools in sourcing local products,<br />
however. It is likely that food safety<br />
requirements will be greater in these<br />
settings, and producers will need higher<br />
liability insurance. If you intend to sell<br />
to institutions, it is also important to<br />
Continued on Page 8<br />
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Call 1.800.451.2888 or learn more at intrepidtrio.com<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
7
Continued from Page 7<br />
consider whether or not you are able<br />
to provide a consistent quantity and<br />
supply, and if the price point is acceptable.<br />
Contact the food service manager<br />
at the institution you are interested<br />
in selling to, in order to find out their<br />
requirements.<br />
For more information, see ATTRA’s<br />
publication Tips for Selling to<br />
Institutional Markets<br />
https://attra.ncat.org/attra-pub/summaries/summary.php?pub=399<br />
With wholesale markets, there is<br />
typically not a higher price point or<br />
brand identity retention. Some growers<br />
appreciate the security of forward<br />
contracting and less time spent on<br />
marketing despite the lower price point.<br />
Wholesale Success, is an essential guide<br />
for fruit and vegetable farmers that are<br />
considering scaling up for wholesale<br />
markets. See the Resources section of<br />
this article for information on purchasing<br />
this manual.<br />
Tips for Wholesale Success—<br />
Excerpted from Wholesale Success by<br />
Family Farmed<br />
• Buyers want larger quantities—many<br />
prefer pallets. Production should yield a<br />
consistent weekly supply.<br />
• Producers must build relationships<br />
with wholesale buyers and stay in touch<br />
regularly to communicate issues such as<br />
timing, quantity, price, quality, etc.<br />
• Field heat must be removed with<br />
proper cooling. The “cold chain” must<br />
be maintained from the field to the customer<br />
with refrigerated storage of most<br />
fruits and vegetables.<br />
• Products must be sorted uniformly<br />
to match United States Department of<br />
Agriculture (USDA) grades. Food safety<br />
procedures must be followed including<br />
necessary record keeping.<br />
Distributors<br />
Produce distributors are businesses that<br />
aggregate product and resell it in small<br />
or large quantities to their customers.<br />
Distributors may range in size from an<br />
individual with a van to a company with<br />
a fleet of eighteen-wheelers.<br />
Distributors primarily purchase directly<br />
from farmers, although they may also<br />
buy from brokers or packing houses.<br />
Most distributors will expect producers<br />
to follow stringent food safety requirements<br />
and use an invoicing system.<br />
For more information, see ATTRA’s<br />
publication Tips for Selling to Produce<br />
Distributors<br />
https://attra.ncat.org/attra-pub/summaries/summary.php?pub=403<br />
Infrastructure Evaluation and<br />
Needs<br />
Equipment<br />
The type of market will dictate the level<br />
of infrastructure investment. Typically,<br />
a farm that expands to sell through<br />
wholesale channels moves from a<br />
very diverse operation to one that is<br />
more specialized. Nationally, there are<br />
several regional CSAs that have scaled<br />
up to serve more than 1,000 members.<br />
Managing 50 + crops at that scale can be<br />
very difficult but there are some farmers<br />
that have successfully pulled it off.<br />
Generally, however, most farmers that<br />
scale up decrease the diversity of their<br />
crops. While you may grow fewer crops,<br />
these crops should be available consistently,<br />
for a longer period of time, to<br />
satisfy your markets. If you choose to<br />
grow fewer crops, it is also important<br />
to manage soil quality on your farm<br />
through crop rotations, cover cropping,<br />
and other measures. This will typically<br />
require specialized planting, harvesting<br />
and cultivation equipment. Many farms<br />
that choose to expand, have acquired<br />
equipment over a period of time,<br />
however.<br />
As Jean-Paul Courtens of the Roxbury<br />
Agriculture Institute and Hudson<br />
Valley Food Hub says in his Roxbury<br />
Farm Equipment manual “The ideal<br />
equipment system for your farm is (a<br />
Continued on Page 10<br />
This flatbed trailer is converted into a field based grader in the peak harvest season. Consider what<br />
your current farm resources are. Where do you need to specialize, and what equipment investments<br />
can address the “weak link” on your farm?<br />
8<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
9
Continued from Page 8<br />
decision) you must make before you<br />
spend a nickel. Purchasing equipment<br />
narrows your options for future purchases.<br />
Try to discover what the weakest<br />
link on your farm is. The chain breaks<br />
at the weakest link. Out of this you<br />
create a list of priorities of equipment<br />
to purchase. At our farm we are very<br />
dependent on good plant establishment<br />
from transplants. For years we set our<br />
plants out with a water-wheel planter.<br />
As we grew in size, this method developed<br />
problems: it was time consuming,<br />
the planter was not ergonomically well<br />
designed for long periods of work, and<br />
plants would not get into the fields<br />
when we had only small windows of<br />
opportunity. Our field production<br />
suffered, so the process of transplanting<br />
became our weakest link. Reducing the<br />
number of transplants was in our case<br />
not an option. We bought a high-speed<br />
carousel planter that allowed us to<br />
increase the efficiency of transplanting<br />
by 300 percent It is important to<br />
be realistic about the scale you will be<br />
operating at and allow for improvement.”(Courtens,<br />
2006)<br />
Land<br />
Often, one of the limiting factors for a<br />
farm expansion is land access. Leasing<br />
land can be a great option if financing<br />
a land purchase is not possible. It also<br />
gives you the opportunity to try farming<br />
at a larger scale without committing to a<br />
piece of land through purchasing. When<br />
renting, however, it is important to have<br />
a lease that is fair and legal. Research<br />
the market price of land rentals in your<br />
region. Your county cooperative extension<br />
office or farmland preservation<br />
organizations may have local land-lease<br />
rates. The Farm Commons provides<br />
information on leasing and lessee and<br />
landowner rights. It also provides<br />
sample leases. See https://farmcommons.org/land-matters<br />
Another consideration when leasing<br />
land is the quality of the land and<br />
the existing infrastructure. If you are<br />
leasing, it is important to use land that<br />
will not take a lot of time and resources<br />
to improve. If the land is excessively<br />
“<br />
When renting, however, it is important to have<br />
a lease that is fair and legal. Research the<br />
market price of land rentals in your region.<br />
weedy or has poor soil, it is likely not<br />
worth investing time because you will<br />
not get any equity out of your land<br />
improvements. It is also important to<br />
consider access to the land, as well as to<br />
water and electricity.<br />
The ATTRA publication Tips for Farm<br />
Leases and Contracts: Creating Smart,<br />
Effective Documents (https://attra.ncat.<br />
org/attra-pub/summaries/summary.<br />
php?pub=427) can help you understand<br />
the considerations in developing an<br />
effective and fair farm lease.<br />
If expanding your farm has been a part<br />
of your long-term goals, buying land<br />
may be a better option than leasing.<br />
Purchasing can be costly, especially<br />
if you live in an area that has high<br />
land prices. Financing the purchase of<br />
land can be difficult. The USDA-Farm<br />
Service Agency (FSA) can be a great<br />
option for obtaining a low-interest loan<br />
for the purchase of land or equipment<br />
for your expansion if you do not qualify<br />
for a conventional loan. Any financer<br />
will expect you to have a projected cash<br />
flow statement to demonstrate that your<br />
expansion will be profitable.<br />
The ATTRA publication Finding<br />
Land to Farm (https://attra.ncat.<br />
org/attra-pub/summaries/summary.<br />
php?pub=174) includes important considerations<br />
as well as helpful resources<br />
on leasing or purchasing land.<br />
Labor<br />
Labor is a very important, if not the<br />
most important consideration for<br />
scaling up your farm. Labor costs can<br />
quickly eat into gross sales on a vegetable<br />
farm of any size. Labor requires a<br />
”<br />
whole new level of planning, financial<br />
management, and communication. Yet,<br />
if you are scaling up your farm, you<br />
most likely will need to hire labor. It<br />
can be difficult to find labor and many<br />
farmers refrain from scaling up for this<br />
reason alone. Consider whether you<br />
enjoy working with people and feel like<br />
you have the management skills to take<br />
on employees. Check into your state’s<br />
labor laws before hiring anyone. If you<br />
intend on hiring labor, at the minimum<br />
you will need to pay workers compensation<br />
tax and the state’s minimum wage.<br />
In a study about livelihoods of several<br />
different scales of market farms, the<br />
Center for Integrated Agricultural<br />
Systems found that vegetable farms<br />
over 12 acres often have crews of 10<br />
or more people during the growing<br />
season. A 20-acre vegetable farm may<br />
require 12,500 or more total labor hours<br />
per year. The four large-scale organic<br />
operations in their study ranged from<br />
462 to 613 total labor hours per acre<br />
and averaged 554. The farmers themselves<br />
accounted for between 17 percent<br />
and 45 percent of the total labor hours<br />
in these enterprises. Payroll expenses<br />
consumed between 19 percent and 41<br />
percent of gross farm sales (average of<br />
32 percent) (Hendrickson, 2005).<br />
Return on Investment and Gross<br />
Margin—In Other Words, are<br />
you Financially Equipped for a<br />
Farm Expansion?<br />
Jed Beach in his article in Growing<br />
for Market recommends that every<br />
farm have an understanding of their<br />
“gross margin” before considering an<br />
expansion. He says “Gross margin is an<br />
10<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
important measurement of efficiency<br />
for any farm—it measures your ability<br />
to convert sales into gross profit. The<br />
higher the gross margin, the better.”<br />
Calculating gross margin happens by<br />
simply subtracting your variable costs<br />
from your gross revenue (AKA your<br />
sales). This calculates your “gross profit.”<br />
Next, divide your gross profit by your<br />
gross revenues. This calculates your<br />
gross margin—the percentage of every<br />
dollar in sales you make that is gross<br />
profit (Beach <strong>2019</strong>). He suggests tracking<br />
your gross margin over time. If it<br />
starts to go up—maybe it is a good time<br />
to expand your farm.<br />
Another important consideration is<br />
your return on investment. In other<br />
words, will you make more money<br />
based on your investment if you<br />
expand? The publication titled Fearless<br />
Farm Financing helps farmers gain a<br />
deeper understanding of their finances.<br />
Chapter 13 on Farm Investment<br />
Analysis is a great place to start in<br />
breaking down the decision into a series<br />
of questions that you should consider<br />
when thinking of making investments<br />
to expand a farm enterprise. Fearless<br />
Farm Financing is a great book to have<br />
in your farm library.<br />
Fork. <strong>2019</strong>.<br />
https://www.montanaaleworks.com/<br />
farm-to-fork<br />
Day-Farnsworth, Lindsey, Brent<br />
McCown, Michelle Miller, and Anne<br />
Pfeiffer. 2009. Scaling Up: Meeting<br />
the Demand for Local Food. Center<br />
for Integrated Agricultural Systems,<br />
Madison, WI. www.cias.wisc.edu/<br />
scaling-up-meeting-the-demand-forlocal-food/<br />
Resources<br />
ATTRA Scaling up for institutional<br />
markets tutorial<br />
https://attra.ncat.org/tutorials/<br />
Scaling up your Vegetable Farm for<br />
Regional Markets<br />
https://attra.ncat.org/attra-pub/download.php?id=469<br />
Produce Safety tutorial and videos<br />
https://attra.ncat.org/food_safety/<br />
Padgham, J., Dietmann, P., Chase,<br />
C., and Blanchard, C. 2012.<br />
Fearless Farm Finances. Midwest<br />
<strong>Organic</strong> and Sustainable Education<br />
Service. https://mosesorganic.org/<br />
fearless-farm-finances/<br />
Diffley, A. and Slama J. 2012 Wholesale<br />
Success: A <strong>Farmer</strong>’s Guide to Food<br />
Safety, Postharvest Handling, Packing<br />
and Selling Produce. Family Farmed.org<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
FREE online ag resources<br />
publications, podcasts, videos, and more<br />
Scaling up your farm to meet regional<br />
market demand takes a lot of planning<br />
and investment. Revisit your farm goals<br />
to insure that a farm expansion aligns<br />
with your farm and lifestyle goals. Be<br />
sure to do some return on investment<br />
calculators to make sure your expansion<br />
will pay off in the not so distant future<br />
and finally, before expanding, make sure<br />
you have a thorough marketing plan.<br />
References<br />
Beach, Jed. April <strong>2019</strong>. How to know<br />
when to scale up. Growing for Market.<br />
Courtens, Jean—Paul. 2006. Roxbury<br />
Farm Equipment. Regenerative Farming<br />
Practices-Information for <strong>Farmer</strong>s.<br />
https://www.roxburyfarm.com/<br />
information-for-farmers<br />
How can ATTRA help you?<br />
Trusted technical assistance for your ag challenges<br />
Call toll-free 800-346-9140 or 800-411-3222 (español)<br />
Montana Ale Works Web site. Farm to<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
11
<strong>Organic</strong> Price Premiums<br />
Under Pressure<br />
By ROLAND FUMASI | Senior Horticulture Analyst, Rabo AgriFinance<br />
THE ORGANIC PRODUCE<br />
market has had tremendous<br />
growth over the last five years. But<br />
could the sector’s rapid expansion be<br />
damaging its own prices?<br />
A few years ago demand for organic<br />
produce was expanding faster than the<br />
industry was growing supply. The telltale<br />
signs were rising prices alongside rising<br />
volumes. Between 2013 and 2015, retail<br />
prices for the top seven organic produce<br />
items rose by an unweighted average of<br />
1.3 percent per year. Recently however,<br />
there are indications that growth in<br />
organic movement has changed as<br />
retail prices have declined by an annual<br />
unweighted average of 0.4 percent in<br />
2016-2018.<br />
In spite of softer prices, retail volume<br />
growth has slowed for these top-selling<br />
organic products. In 2013-2015, retail<br />
volume rose by an unweighted annual<br />
average of 13.8 percent. In 2016-2018,<br />
retail volume growth slowed to 8.9<br />
percent per year. Growth in organic berry<br />
volumes is a notable exception, as volume<br />
growth was higher in 2016-2018, but<br />
the rate of growth ticked lower in 2017<br />
and 2018.<br />
At Rabo AgriFinance, we dove into analysis<br />
mode to make sense of the numbers.<br />
The data suggest that things have changed<br />
and will continue to change. It is likely<br />
that for some fresh produce crops,<br />
short-run demand by consumers who<br />
strictly buy organic has been satisfied<br />
by increasing supplies. The value-chain<br />
must now move additional supplies to<br />
consumers with a different demand<br />
profile. This second group—the majority<br />
of U.S. consumers—are willing to buy<br />
organic produce some of the time but<br />
are much more price sensitive than strict<br />
organic consumers. As organic supplies<br />
have increased, this price sensitivity has<br />
resulted in weaker organic prices.<br />
Shipping-Point Volumes<br />
Continue Higher, But Prices Have<br />
Declined<br />
Reported organic shipping-point volumes<br />
were higher for most crops in 2018,<br />
and annual increases in shipping-point<br />
volume have accelerated for some fresh<br />
produce items. <strong>Organic</strong> apple, orange,<br />
strawberry and bell pepper movement<br />
have all shown continued acceleration<br />
in growth. In 2010-2012, average annual<br />
growth in volume for apples, strawberries<br />
and bell peppers were 6 percent, 14<br />
percent, and 145 percent, respectively.<br />
From 2016 to 2018, average annual<br />
reported volume growth was 14 percent,<br />
26 percent, and 185 percent, respectively.<br />
Annual growth in organic blueberry,<br />
cantaloupe, and grape tomato volumes<br />
continues, but growth rates have moderated<br />
in recent years (Figure 1, see<br />
page 13).<br />
The continued growth in organic volumes<br />
has now begun to weigh negatively<br />
on shipping-point prices. During the<br />
2016-2018 period, seven of the eight<br />
organic produce items we compared had<br />
declines in average annual price. Table<br />
grapes were the exception, but they were<br />
also the only crop that had a reduction<br />
in average annual volume. However,<br />
percentage volume gains have been much<br />
higher than the percentage price declines,<br />
resulting in increased revenues for shippers,<br />
and indicating a high level of price<br />
elasticity for organic produce. We also<br />
note that the price declines in 2016-2018<br />
followed sharp price increases during the<br />
2010-2015 period (Figure 2, see page 13).<br />
Due to the increased yield risk and<br />
labor costs of organic produce production,<br />
relative to conventionally-grown<br />
produce, growers/shippers expect to<br />
receive a premium price. The premium<br />
level needed varies depending on the<br />
specific crop, location and grower.<br />
Without an adequate premium to offset<br />
the increased risk and cost, producers<br />
will find it challenging to justify organic<br />
production. Retailers are demanding<br />
increased organic volumes, but retail<br />
prices are being lowered—in some<br />
cases—to adequately move the higher<br />
volumes. As organic produce continues<br />
to become more mainstream and supplies<br />
continue to increase, the organic market<br />
will continue to more closely resemble<br />
the conventionally-grown market.<br />
Over-supply will cause immediate—and<br />
sometimes extreme—declines in price.<br />
These changes are already leading to<br />
decreased organic premiums.<br />
Of the crops in which adequate data<br />
allowed comparison, half showed<br />
clear reductions in organic premiums.<br />
Premiums for organic apples, blueberries,<br />
pears, strawberries and bell peppers<br />
have come under pressure, while organic<br />
premiums are holding up better for cantaloupe,<br />
table grapes, oranges and grape<br />
tomatoes (Figure 3, see page 13).<br />
Note: Prices used were volume-weighted<br />
weekly averages in each year, and were<br />
only compared for weeks in which both<br />
prices and volumes were reported for both<br />
organic and conventional options.<br />
Reported shipping-point movement and<br />
prices for many organic crops have only<br />
become significant since 2016. <strong>Organic</strong><br />
premiums for this group of crops are<br />
12<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
average annual change in reported volume<br />
average annual change in reported volume<br />
Figure 1. Figure 1. Changes 1. Changes in in <strong>Organic</strong> in <strong>Organic</strong> Shipping<br />
Shipping<br />
Point Volumes, Point Volumes, 2010-2018<br />
2010-2018<br />
225%<br />
225%<br />
200%<br />
200%<br />
175%<br />
175%<br />
150%<br />
150%<br />
125%<br />
125%<br />
100%<br />
100%<br />
75% 75% 75%<br />
50% 50% 50%<br />
25% 25% 25%<br />
0% 0% 0%<br />
-25%<br />
-25%<br />
-50%<br />
-50%<br />
average annual change in reported volume<br />
average annual change in weekly volume-weighted<br />
price<br />
Figure 2. Figure 2. Changes 2. Changes in in <strong>Organic</strong> in <strong>Organic</strong> Shipping<br />
Shipping<br />
Point Prices, Point 2010 Prices, -2018<br />
2010 -2018<br />
20% 20% 20%<br />
15% 15% 15%<br />
10% 10% 10%<br />
5% 5% 5%<br />
0% 0% 0%<br />
-5% -5% -5%<br />
-10%<br />
-10%<br />
-15%<br />
-15%<br />
-20%<br />
-20%<br />
average annual change in weekly volume-weighted<br />
price<br />
average annual change in weekly volume-weighted<br />
price<br />
2010-2012 2010-2012 2013-2015 2013-2015 2016-2018<br />
2016-2018<br />
2010-2012 2010-2012 2013-2015 2013-2015 2016-2018<br />
2016-2018<br />
average weekly volume-weighted percent<br />
average weekly volume-weighted percent<br />
premium<br />
premium<br />
average weekly volume-weighted percent<br />
premium<br />
140%<br />
120%<br />
100%<br />
80% 80%<br />
60% 60%<br />
40% 40%<br />
20% 20%<br />
0% 0%<br />
Figure 3. Figure 3. <strong>Organic</strong> 3. <strong>Organic</strong> Produce Produce Shipping-Point Shipping-Point Price Premiums, Price Premiums, 2014 - 2018 -2014 - 2018<br />
140%<br />
120%<br />
100%<br />
80%<br />
60%<br />
40%<br />
20%<br />
0%<br />
2014 2014 2015 2015 2016 2016 2017 2017 2018<br />
2018<br />
compared in (Figure 4, see page 14).<br />
200%<br />
<strong>Organic</strong> premiums for cauliflower,<br />
200%<br />
180%<br />
celery,<br />
180%<br />
kale, spinach and sweet 160%<br />
corn<br />
160%<br />
appear to<br />
be trending positive. 140% Artichoke, 140% green<br />
120%<br />
leaf lettuce, iceberg lettuce and 120% red leaf<br />
100%<br />
100%<br />
lettuce organic premiums 80% 80% have weakened.<br />
80%<br />
For other crops, any 60% discernable 60% 60% trend is<br />
harder to see. 40% 40%<br />
average weekly volume-weighted percent<br />
premium<br />
average weekly volume-weighted percent<br />
premium<br />
average weekly volume-weighted percent<br />
premium<br />
20% 20%<br />
0% 0%<br />
To aid growers deciding whether to<br />
expand more acres into organic production,<br />
we categorized the opportunity<br />
and risk levels for crops. Crops in the<br />
Positive category could experience shortrun<br />
organic supply expansion and most<br />
likely maintain suitable organic price<br />
premiums. The Neutral category crops<br />
may reach undesirable premium levels<br />
if supply expansion occurs too rapidly.<br />
Crops in the Caution category are experiencing—or<br />
are approaching—premium<br />
Figure 4. Figure 4. <strong>Organic</strong> 4. Produce <strong>Organic</strong> Produce Shipping- Shipping- Point Price Point Premiums, Price Premiums, 2016 - 2018 - 2016 - 2018<br />
40%<br />
20%<br />
0%<br />
levels that do not adequately compensate<br />
suppliers for the increased risk and<br />
cost of organic production (Table 1, see<br />
page 14).<br />
Short-Run Opportunities<br />
Aren’t Lost<br />
Strategic opportunities still exist for<br />
crops that fall in the Neutral or Caution<br />
categories—which we determined by the<br />
annual averages for organic premium<br />
pricing. There are still seasonal opportunities,<br />
in which organic premiums<br />
remain 2016significantly 2017high. 2017 For 2018 example, 2018 2018<br />
organic premiums for blueberries<br />
averaged 45 percent in 2018 on a weekly<br />
volume-weighted basis. There were nine<br />
weeks, however, in which premiums rose<br />
to above 90 percent and three weeks in<br />
which they were above 100 percent. The<br />
opportunity to take advantage of these<br />
market opportunities depends heavily<br />
on the specific growing region, which<br />
influences the ability to target particular<br />
market windows.<br />
Another consideration is that the<br />
presented data are averages across all<br />
varieties, pack sizes and grades. There<br />
may be opportunities for crops in the<br />
Caution category when more specific<br />
agro-economic conditions are considered.<br />
The level of price premium needed to<br />
compensate for increased yield risk and<br />
production cost will also vary by grower/<br />
supplier. We tend to use a minimum of 40<br />
percent premium as a rule-of-thumb, but<br />
some producers may need more, while<br />
Continued on Page 14<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
13
2010-2012 2013-2015 2016-2018<br />
average weekly volume-weighted percent<br />
premium<br />
compensate suppliers Figure 3. <strong>Organic</strong> for the Produce increased Shipping-Point risk and cost Price of organic Premiums, production 2014 - 2018(See Table 1).<br />
140%<br />
Table 1: Cauon is Warranted for Short- Run Supply Expansion in Specific Crops<br />
120%<br />
Positive<br />
100%<br />
Neutral Caution<br />
Artichokes 80%<br />
Kale Broccoli Apples<br />
60%<br />
Cabbage Oranges Carrots Bell Peppers<br />
40%<br />
Cantaloupe 20%<br />
Spinach Iceberg Lettuce Blackberries<br />
Cauliflower<br />
0%<br />
Sweet Corn Lemons Blueberries<br />
Celery Sweet Potatoes Red Leaf Lettuce Green Leaf Lettuce<br />
Grape Tomatoes Table Grapes Romaine Lettuce Pears<br />
Honeydew<br />
Strawberries<br />
2014 2015 2016 2017 2018<br />
Source: Rabobank <strong>2019</strong><br />
average weekly volume-weighted percent<br />
premium<br />
200%<br />
180%<br />
160%<br />
140%<br />
120%<br />
100%<br />
80%<br />
60%<br />
40%<br />
20%<br />
0%<br />
Figure 4. <strong>Organic</strong> Produce Shipping- Point Price Premiums, 2016 - 2018<br />
2016 2017 2018<br />
Continued from Page 13<br />
others will be adequately compensated<br />
with less. Growers who have implemented<br />
strategies that effectively lower their yield<br />
risk in organic production will have a<br />
stronger incentive to continue to increase<br />
organic production—even in the shortrun—for<br />
crops listed in our ‘Caution’<br />
category. Shippers who maintain organic<br />
premiums at levels higher than competitors—through<br />
branding, quality of<br />
product, or quality of service—will have<br />
greater incentive to continue expanding<br />
organic offerings. And they will be better<br />
able to compensate their growers.<br />
Mid-to Long-Term Opportunities<br />
Remain, But the Game has<br />
Changed<br />
Driven by consumer and retailer-centric<br />
demand forces, as well as regulatory<br />
pressures that favor organic production,<br />
we expect organic produce production to<br />
continue to increase, and that long-run<br />
opportunities will continue to exist in<br />
the space. Growers will have to continue<br />
to adapt to effectively take advantage of<br />
changes in the market.<br />
Further out, as more millennial consumers<br />
grow their disposable income and<br />
start families, it is likely that the demand<br />
for strict, organic-only produce purchases<br />
will continue to grow; especially given the<br />
continued expansion of organic promotion<br />
by retailers. However, with greater<br />
financial responsibility, comes the potential<br />
of increasing price sensitivity for this<br />
group of consumers as well. Generation<br />
Z consumers will ultimately add fuel to<br />
these trends.<br />
<strong>Organic</strong> produce availability has now<br />
become mainstream, which means<br />
that the organic produce market will<br />
continue to more closely resemble the<br />
traditionally-grown produce market.<br />
Price strength—or weakness—has and<br />
will become most heavily influenced by<br />
supply-side gaps and gluts. Technological<br />
advances and continued improvements<br />
in production practices will help ensure<br />
long-run profitability for adaptive<br />
suppliers. Figuring out how to produce<br />
organically at a unit cost that is similar<br />
to conventional production is the evasive<br />
but long-run goal.<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
14<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
GET READY<br />
for our <strong>2019</strong>-2020 Trade Shows<br />
New Names, Same Great Experiences!<br />
In 2018-<strong>2019</strong> we had:<br />
January 21, 2020 (Orland, CA)<br />
January 10, 2020 (Yuba City, CA)<br />
June 3, 2020 (Turlock, CA)<br />
June 10-12, 2020 (Monterey, CA)<br />
1,268<br />
PCA/CCA Attendance<br />
3,336<br />
Total Attendees<br />
Come experience our<br />
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Alm nd Day<br />
June 24, 2020 (Fresno, CA)<br />
2020 TBD (Visalia, CA)<br />
<strong>November</strong> 20, <strong>2019</strong> (Tulare, CA)<br />
For more info visit: www.wcngg.com/events<br />
<strong>October</strong> 24, <strong>2019</strong> (Bakersfield, CA)<br />
AG MARKETING SOLUTIONS<br />
@jcsmarketing<br />
JCS Marketing Inc.<br />
@jcs_marketing<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong> www.organicfarmermag.com 15
Mating Disruption for Navel<br />
Orangeworm Available for<br />
<strong>Organic</strong> Nut Crops<br />
By DAVID HAVILAND | Entomology and Pest Management Advisor, UCCE Kern County<br />
By JHALENDRA RIJAL | UC IPM Advisor, Northern San Joaquin Valley<br />
Photo courtesy of David Haviland.<br />
16<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
EFFECTIVE MANAGEMENT OF NAVEL<br />
orangeworm requires an integrated approach to<br />
pest management. This is especially true in organic<br />
nut crops where insecticides that are industry standards<br />
in convention orchards are not available. This puts<br />
added emphasis on the need for variety selection, winter<br />
sanitation, timely harvest, and mating disruption.<br />
Mating Disruption<br />
Mating disruption works by using dispensers to flood<br />
an orchard with synthetically-produced pheromone,<br />
thus interrupting the ability of male moths to find and<br />
mate with females. Reductions in eggs and larvae occur<br />
if females fail to mate or if there is a delay in when<br />
mating occurs.<br />
There are currently two mating disruption products<br />
registered for use in organic nut crops in California.<br />
The first is Cidetrak NOW Meso from Trécé. The ‘Meso’<br />
dispenser looks like a foot-long strip of rubber that<br />
releases pheromone passively throughout the season.<br />
The emitters are typically hung in the orchard at a rate<br />
of 20 per acre, with the label allowing a range of 15 to<br />
Semios pheromone dispensers include climate sensors for automatic,<br />
in-canopy degree day tracking and pest flight predictions. Photo courtesy<br />
of Kelly Petersen.<br />
28. Dispensers are hung in the orchard prior to moth emergence<br />
in the spring. Pheromone is released throughout the season for<br />
approximately 150 to 180 days and there is no need to recover the<br />
emitters at the end of the season.<br />
The second product is called Semios NOW Eco from Semios.<br />
This product releases pheromone from pressurized aerosol<br />
Continued on Page 18<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
17
Hand-applied pheromone mating disruption dispenser<br />
for navel orangeworm in pistachio. Photo courtesy of<br />
Trècè, Inc.<br />
Crack a mummy nut and you may find a navel orangeworm inside.<br />
Photo courtesy of Kelly Petersen.<br />
W MESO Continued applied in from pistachio Page orchard 17<br />
Semios NOW Eco) reduced captures of<br />
male moths in pheromone traps by 93<br />
canisters contained within dispensers. and 90 percent, respectively. The difficulty<br />
of<br />
ch, distributer<br />
The dispensers<br />
with<br />
are<br />
Bear<br />
placed<br />
River<br />
in the tree<br />
Supply<br />
at a<br />
used CIDETRAK®<br />
males to find pheromone traps<br />
rate of 1 per acre prior to moth emergence<br />
MESO in the last spring. year The and standard said, rate “It’s a good were interfering tool in with the the tool-<br />
use of phero-<br />
served as an indicator that the systems<br />
NOW<br />
e will for be pheromone using it puff again by the this dispenser year.” is mone as a way for males to find females.<br />
at 15-minute intervals when moths are At harvest, these two systems reduced<br />
that have active. used The timing CIDETRAK® of pheromone CMDA release + overall NOW damage MESO by 46 or percent, CIDE- including<br />
is controlled remotely via a wireless 22.3 percent reductions for Nonpareil,<br />
OW MESO<br />
network<br />
alone<br />
that allows<br />
or in<br />
the<br />
combination<br />
dispensers to<br />
with<br />
59.7<br />
insecticide<br />
percent reductions<br />
sprays<br />
for Monterey,<br />
found modify to be daily very or effective.<br />
hourly rates based on and 63.5 percent reductions for Fritz<br />
pest pressure, weather conditions, crop across all three locations.<br />
n immediate phenology, need and seasonal to protect phenology your harvest from NOW. Left<br />
of navel orangeworm. Moth activity Similar results were found during 2017<br />
, the economic damage on growers will be devastating. The<br />
is tracked using camera traps that are and 2018 as part of a Pest Management<br />
t is now. remotely The monitored need is immediate.<br />
over a wireless Alliance Project that was funded by<br />
network. The system also includes the California Department of Pesticide<br />
leading weather innovator stations, in a password-protected<br />
mating disruption Regulation, and control also in systems, almonds. This<br />
onventional grower computer and organic interface use. to monitor project did side-by-side comparisons<br />
moths and weather, and degree-day of orchards that were managed conventionally,<br />
typically using sanitation<br />
models. Dispenser installation, maintenance<br />
and removal is provided by the plus one or two insecticide applications,<br />
manufacturer.<br />
versus a neighboring orchard using<br />
®<br />
Trécé Incorporated the same management Tel: 1-866-785-1313 program plus<br />
UC Research 7569 Highway 28 West mating disruption. Fax: 1-918-785-3063 At sites in Lost Hills<br />
INCORPORAT ED<br />
(2018) and Ballico (2018), Cidetrak<br />
NE & KAIROMONE SYSTEMS<br />
Adair, Ok 74330<br />
custserv@trece.com<br />
Trials by the University of California NOW Meso reduced male captures in<br />
USA<br />
www.trece.com<br />
have shown that both mating disruption<br />
systems are effective within translated into 41.9 and 50.0 percent<br />
traps by 100.0 and 94.0 percent, which<br />
conventionally-grown almond orchards. reductions in the pounds of damage<br />
During 2017, side-by-side comparison<br />
trials using 40-acre plots in three At sites in Wasco (2017 and 2018) and<br />
kernels per acre at harvest, respectively.<br />
Kern County orchards were funded by Turlock (2017 and 2018), Semios NOW<br />
the Almond Board. They showed that reduced male captures by 94.7 1/15/19 to 100.0 10:56 AM<br />
Cidetrak NOW Meso and Semios NOW percent with percentage reductions the<br />
Extra (the conventional equivalent of pounds of damaged kernels averaging<br />
63.9 percent.<br />
A separate set of demonstrations in<br />
Modesto during 2018 evaluated the use<br />
of Cidetrak NOW Meso in ~25 acre<br />
orchards. Across all three varieties,<br />
male captures were reduced by 96.4<br />
percent and damage was reduced by<br />
60-90 percent at the center of each plot,<br />
although overall NOW nut damage was<br />
less than 1 percent.<br />
Economic Analysis of Data<br />
Economic analysis of data from all<br />
research trials showed that mating<br />
disruption typically paid for itself.<br />
This was due to a decrease in yield<br />
losses from damaged kernels, and due<br />
to improved quality assessments that<br />
define price premiums at the huller. As<br />
an example of how this worked, imagine<br />
a 2,500 pound per acre conventional<br />
orchard with 3 percent damage. The<br />
grower might typically receive $2.79 per<br />
pound ($2.75 base price plus a $0.04<br />
cent bonus) for a total value of $6,875<br />
per acre. If damage were reduced by 50<br />
percent (typical for mating disruption),<br />
the grower would now have 1.5 percent<br />
damage. The grower would get paid<br />
for another 37.5 pounds of undamaged<br />
kernels, and the entire load might<br />
receive $2.89 per pound ($2.75 base<br />
price plus $0.14 bonus) for a total value<br />
of $7,333 per acre. This is an increase<br />
of $358 per acre, which is two to three<br />
Continued on Page 20<br />
18<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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Continued from Page 18<br />
times the cost of using any mating disruption<br />
product. In hindsight across all<br />
research sites, the cost of mating disruption<br />
exceeded the return on investment<br />
if damage without mating disruption<br />
was under 1 percent, broke even if<br />
damage was around 1.5 to 2 percent,<br />
and very quickly turned into a positive<br />
return on investment any time damage<br />
exceeded 2 percent.<br />
<strong>Organic</strong> growers considering mating<br />
disruption should develop their own<br />
cost-benefit analysis. This is especially<br />
true considering that organic almond<br />
orchards typically have reduced yields,<br />
but higher per-pound prices than the<br />
previous example. Growers should<br />
also consider other benefits of mating<br />
disruption, such as increased crop<br />
exportability due to decreased risk<br />
of aflatoxins, increased ability to sell<br />
in-shell nuts, or the value of marketing<br />
the sustainability of production<br />
practices.<br />
Individual Orchard Conditions<br />
Individual orchard conditions should<br />
also be considered when determining<br />
the fit for a mating disruption system.<br />
This includes the size and orientation<br />
of the orchard as well as the surrounding<br />
landscape. Effective mating disruption<br />
assumes that a solid plume of pheromone<br />
can be maintained within the<br />
orchard. This means that when implementing<br />
mating disruption, bigger is<br />
better. Efficacy is also increased when<br />
orchards are shaped like squares or rectangles.<br />
Efficacy is reduced as orchards<br />
become longer and skinnier, especially<br />
in areas known for high winds that can<br />
blow pheromone off-site.<br />
Orientation of the orchard within the<br />
landscape should also be considered.<br />
This is especially true because mating<br />
Aerosol mating disruption dispenser. Photo<br />
courtesy of Pacific Biocontrol Corporation.<br />
disruption cannot control gravid<br />
moths that fly into the orchard after<br />
mating elsewhere. Mating disruption<br />
works best when the surrounding<br />
landscape does not contain navel<br />
orangeworm hosts, or where the<br />
neighboring growers have effective<br />
sanitation and spray programs. The<br />
ability of navel orangeworm to move<br />
back and forth among neighboring<br />
orchards makes communication with<br />
neighbors essential when trying to<br />
control this pest at a landscape scale. In<br />
an ideal situation, the organic grower<br />
using mating disruption would be<br />
surrounded by neighbors who are also<br />
using mating disruption to contribute<br />
to an even larger, contiguous pheromone<br />
plume.<br />
For more information on mating disruption,<br />
consult with the University of<br />
California Integrated Pest Management<br />
Guidelines found at the UC IPM Web<br />
site (http://ipm.ucanr.edu). Once at<br />
the site, click on Agricultural Pests,<br />
followed by Almonds, Pistachios or<br />
Walnuts. Additional information can<br />
also be provided by your local UC<br />
Cooperative Extension Farm Advisor.<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
20<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
21
<strong>Organic</strong> Methods to<br />
Control Filbertworm<br />
and Other<br />
Hazelnut Pests<br />
By DANITA CAHILL | Contributing Writer<br />
Adult filbertworm. Photo courtesy of Vaughn Walton.<br />
Filbertworm Control Session<br />
GO AHEAD AND GET A<br />
little batty if you want to control<br />
filbertworms in your hazelnut<br />
orchard. Since bats eat night-flying<br />
insects, including the filbertworm<br />
moth, attracting them to your orchard<br />
is a beneficial and organic way to help<br />
control filbertworm population. Give<br />
bats a place to call home by installing<br />
bat boxes.<br />
The Oregon <strong>Organic</strong> Hazelnut Co-op<br />
(OOHC) sponsored a filbertworm<br />
presentation at the Nut Growers Society<br />
Summer Tour in Albany, Oregon. Two<br />
of the four-member panel of experts<br />
had opposite results with bat boxes.<br />
Linda Perrine put up boxes, but never<br />
had a single bat move in. Kirk Reinecke<br />
had better results. He went online to<br />
search out plans, and then built his own<br />
boxes, which the bats sleep in during<br />
the day.<br />
Groundcover going into winter<br />
can create increased filbertworm,<br />
(Melissopus latiferreanus Walsingham)<br />
populations, since debris on the orchard<br />
floor creates a habitat for the overwintering<br />
larval stage. Overwintering larvae<br />
are called hibernacula, “This describes<br />
the larva in its protected case which<br />
is woven from silk and debris,” said<br />
panelist Betsey Miller, an Oregon State<br />
University (OSU) Fruits and Small Nuts<br />
research assistant.<br />
It’s hard for the larvae to overwinter in<br />
extremely wet soil.<br />
Flailing is an important aspect for<br />
organic control of filbertworm. Flail<br />
thoroughly and often. Give orchards<br />
a flail in the spring to remove debris.<br />
Flail after initial nut drop to destroy<br />
larvae—a ½ inch long, cream-colored<br />
worm with brown head that lives inside<br />
the shell and eats the kernel. Flail all<br />
nuts if not picking.<br />
Panelist Taylor Larson said there have<br />
been studies done using fire in hazelnut<br />
orchards in the early to mid-fall to<br />
control filbertworm larvae. “Permitting<br />
is the issue,” he said.<br />
One grower from the audience shared<br />
how he uses pigs to help clean up his<br />
orchard. He puts up hot wire stands and<br />
releases about 30 pigs at a time into the<br />
orchard. When the pigs have cleaned<br />
up one area, he moves them to another.<br />
He later sells the pigs, and raises a new<br />
batch the following year.<br />
Mating Disruption<br />
Using mating disruptor pheromone is<br />
useful for maintaining a low filbertworm<br />
population. It’s a good method<br />
to keep the insects in check, but it’s<br />
not as helpful if there is already a large<br />
population of filbertworm moths in the<br />
orchard. When large quantities of moths<br />
are present, they could still flutter upon<br />
one another by chance.<br />
“Pheromone is heavier than the air, so<br />
it will sink in sloped areas,” Miller said.<br />
About the pheromone dispensers, she<br />
said. “Put them up into the top onethird<br />
of the canopy.”<br />
Other advice from OSU extension<br />
service about organic control of filbertworm:<br />
Use monitoring traps to keep<br />
tabs of insect levels in the orchard. Place<br />
these traps up into the top one third of<br />
the canopy as well. Use four traps for<br />
the first 10 acres. Use one trap per each<br />
additional four acres. If you count two<br />
to three filbertworm moths per trap, or<br />
five filbertworm moths in any one trap,<br />
it’s time to take action. Side note: Very<br />
early moth flight may not be a threat to<br />
crops, especially if there are no nuts yet<br />
developing.<br />
22<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
"It’s best to hang them<br />
before bud break.<br />
Dispensers are easier<br />
to hang at that time of<br />
the year"<br />
Filbertworm larvae on hazelnut. Photo courtesy of Chris Hedstrom.<br />
Other moths will also fly into the traps.<br />
To identify the filbertworm moth, look<br />
for a small moth with gold scales on the<br />
wings. “They are approximately 1 cm<br />
from head to wing tip with an 1.8 cm<br />
wingspan. The golden bands along their<br />
wings are distinct markings; they have<br />
a metallic shine in the sunlight,” Miller<br />
explained.<br />
OSU Extension advice when using<br />
pheromone, or mating disruptors: The<br />
Meso dispensers/rings work best in<br />
orchards of at least 10 acres in size, and<br />
"Not seeing<br />
moths in your<br />
traps? Don’t<br />
worry, that’s<br />
actually good<br />
news."<br />
in those with more “core” than “edge.”<br />
Follow the label recommendation of<br />
20-plus dispensers per acre. It’s best to<br />
hang them before bud break. Dispensers<br />
are easier to hang at that time of the<br />
year. Also, they’ll be in place before<br />
the first flight of the moths, which<br />
can happen as early as mid-May. The<br />
orchard canopy helps hold the pheromone<br />
in the orchard.<br />
Not seeing moths in your traps? Don’t<br />
worry, that’s actually good news. The<br />
pheromone point source is the trap,<br />
which is releasing a cloud of pheromones.<br />
The pheromones emitted<br />
imitate those given off by female moths<br />
to attract mates. If the male moth can’t<br />
find the trap, it means he’s confused by<br />
the pheromones and likely can’t find<br />
the female moth, either. It’s a sign that<br />
mating disruption is working.<br />
Perrine used Entrust for nine out of<br />
ten years to control filbertworm and<br />
other insects that overwinter. The active<br />
ingredient in Entrust is Spinosad. Use<br />
10 fluid ounces per acre at egg hatch.<br />
The year Perrine tried a different<br />
product wasn’t as good a production<br />
year for her. But she has concerns about<br />
using the same spray year after year.<br />
“We are going to build up resistance if<br />
this is the only product we have to use.”<br />
Hazelnut susceptibility to the filbertworm<br />
is based on shell thickness.<br />
Thinner-shelled varieties such as<br />
McDonald, Wepster, Dorris, Yamhill,<br />
Willamette and Sacajawea are more<br />
susceptible. Jefferson and Polly O are<br />
in the middle of the road, as far as shell<br />
thickness and susceptibility goes.<br />
As for cost, mating disruption is comparable<br />
in cost to that of chemical spray<br />
management of filbertworms. Some<br />
growers choose to use mating disrupter<br />
pheromone in the orchard and use<br />
conventional full-coverage insecticide<br />
spray along the border, whether growing<br />
organically or conventionally. Perrine<br />
discourages organic growers from using<br />
conventional spray in the border. She<br />
sited climate change and an already<br />
large decrease in insect populations as<br />
the reason.<br />
In at least two studies, there was no<br />
difference shown in crop damage between<br />
mating disruption plots and grower standard<br />
plots. However, filbert aphid counts<br />
Continued on Page 24<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
23
Continued from Page 23<br />
were higher in the grower standard plots,<br />
and beneficial parasitic aphid wasp count<br />
was higher in the mating disruption plots.<br />
Other takeaways from the OOHC presentation,<br />
which took place at the Linn<br />
County Fair & Expo Center: With climate<br />
change comes hotter, drier summers. To<br />
help maintain moisture in the root zone<br />
of trees, use compost or wood chips.<br />
<strong>Organic</strong> Bud Mite Control Session<br />
Perrine said she’s had a 5 to 10 percent<br />
reduction of nuts due to bud mites.<br />
Mite infested buds do not produce nuts<br />
and can cause abnormal vegetative<br />
growth. Bud mites are a nearly translucent,<br />
microscopic insect shaped like a<br />
cigar. They live and feed inside new buds,<br />
damaging or “blasting” the buds, which<br />
swell (bud gall), dry up and drop off.<br />
The mites then migrate from the blasted<br />
buds to new buds in the spring. If using<br />
either a conventional or an organically-certified<br />
spray to control bud mites,<br />
this is the time to apply. Mite migration<br />
generally happens in late-March through<br />
early April and into May in Oregon’s<br />
Willamette Valley.<br />
"As for<br />
cost, mating<br />
disruption is<br />
comparable in<br />
cost to that of<br />
chemical spray<br />
management of<br />
filbertworms."<br />
The Oregon <strong>Organic</strong> Hazelnut Co-op sponsored a presentation on Filbertworm control at the NGS<br />
Summer Tour. Panelists from left: Linda Perrine, Taylor Larson, Kirk Reinecke and Betsey Miller. Photo<br />
courtesy of Danita Cahill.<br />
There are two varieties of mites that<br />
feed on hazelnut leaves, flowers and<br />
catkins, (Phytocoptella avellanae<br />
and Cecidophyopsis vermiformis).<br />
As nature would have it, there is<br />
also a variety of beneficial mite,<br />
(Galendromus spp). This cannibalistic<br />
beneficial mite lives among, and feeds<br />
on the damaging mites, as well as on<br />
spider mites, which also cause hazelnut<br />
damage. Unfortunately, release of<br />
predatory mites may not be practical,<br />
or cost effective, in a commercial<br />
setting.<br />
Some of the legacy varieties of<br />
hazelnuts are the most susceptible<br />
to bud blast—Daviana, Ennis<br />
and Royal, although mites are not<br />
common in the catkins of the pollinizers<br />
Daviana and Royal. The OSU<br />
breeding program selects against bud<br />
mites, so although blasted buds are<br />
fairly rare in recent cultivar releases,<br />
severe infestations have been noted<br />
in Casina, Clark, Lewis and Yamhill.<br />
Barcelona, which is susceptible to<br />
Eastern Filbert Blight, is not susceptible<br />
to bud blast.<br />
Monitor for mites with tacky insect<br />
glue, sticky cards or double-sided<br />
sticky tape. Place sticky monitor traps<br />
on branches below blasted buds.<br />
Since the mites cannot be seen with<br />
the naked eye, use magnification to<br />
count them regularly.<br />
Mite flare ups could be linked to<br />
uses of broad-spectrum insecticide,<br />
causing a loss of biological control.<br />
<strong>Organic</strong> Aphid<br />
Control Session<br />
“Aphids are a lover of moisture,”<br />
Perrine said.<br />
There was also talk about the aphid<br />
parasitoid—or parasitic wasp (Trioxys<br />
pallidus). It was imported to the US in<br />
the 1960s. The adult wasp is very small,<br />
only 2-3 millimeters (mm) long. It has a<br />
shiny black head and thorax. Its abdomen<br />
is long, slender and orange or yellowish<br />
in color.<br />
The adult wasp lays an egg inside an<br />
aphid nymph. The egg hatches. The<br />
larvae feasts on the inside of the aphid.<br />
It pupates inside the aphid shell, or<br />
mummy, then emerges as an adult wasp<br />
through a small exit hole in the mummy.<br />
Although the wasps are challenging to<br />
spot and identify, you can monitor their<br />
numbers by counting the aphid mummies<br />
in your orchard. To protect the tiny predator,<br />
Miller said, “It’s important to spray<br />
as little as possible.”<br />
“Let the natural biology process take<br />
care of it,” Perrine said about aphid<br />
populations.<br />
If you do feel the need to spray, Impede is<br />
a certified organic product with a sticker,<br />
which helps keep it on the leaves through<br />
the next rain. Apply it in late February<br />
through early March.<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
24<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
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25
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<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
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AGENDA<br />
CCA: 3 Hours | PCA: 3 Hours<br />
(CE CREDIT PENDING APPROVAL)<br />
7:00 AM<br />
7:30 AM<br />
8:00 AM<br />
8:30 AM<br />
9:00 AM<br />
PROFESSIONAL TRACK<br />
Nematodes in Almonds<br />
Andreas Westphal, UC Davis, Kearney Agriculture<br />
Research and Education Center<br />
CE Credits: 30 Minutes, Other<br />
NOW Management<br />
Brad Higbee, Field Research & Development<br />
Manager, Trécé Inc.<br />
CE Credits: 30 Minutes, Other<br />
Registration<br />
Trade Show CE Credits: 15 Minutes, Other<br />
Water Availability Outlook<br />
Beth Pandol, Executive Director, Kern Water Association<br />
GROWER TRACK<br />
Getting the Most Out of Your<br />
Soil Nutrition Program<br />
Richard Kreps, CCA<br />
Top 5 Regulatory Topics Growers<br />
Should Know Going into 2020<br />
Christopher McGlothlin, Director of Technical Services,<br />
Western Agricultural Processors Association (WAPA)<br />
Jodi Devaurs, Director of Regulatory Affairs,<br />
Western Agricultural Processors Association (WAPA)<br />
9:30 AM<br />
Integrated Pest Management<br />
in Grapes<br />
Steve Vasquez, Technical Viticulturist,<br />
Sun-Maid Growers of California<br />
CE Credits: 30 Minutes, Other<br />
Pistachio Varieties<br />
Craig Kallsen, UCCE Kern County<br />
10:00 AM<br />
10:30AM<br />
Break<br />
Trade Show CE Credits: 15 Minutes, Other<br />
11:00 AM<br />
11:30 AM<br />
Asian Citrus Psyllid<br />
Control in Citrus<br />
Judy Zaninovich, Kern County<br />
ACP-HLB Grower Liaison<br />
CE Credits: 30 Minutes, Other<br />
How to Diagnose Plant Diseases:<br />
Lessons from Kern County<br />
Mohammad Yaghmour Ph.D., Area Orchard Systems<br />
Advisor, Cooperative Extension Kern County<br />
CE Credits: 30 Minutes, Other<br />
Diversifying with Hemp<br />
Glenn Fankhauser, Kern County<br />
Agricultural Commissioner<br />
Chris Boucher, CEO, Farmtiva<br />
12:00 PM<br />
1:00 PM<br />
Lunch<br />
Adjourn<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
27
<strong>Organic</strong> Plant Breeding Yields<br />
Superior Cucurbit Varieties<br />
By KIKI HUBBARD | <strong>Organic</strong> Seed Alliance<br />
FARMERS LOOKING FOR<br />
disease resistant cucurbits now have<br />
more choices thanks to the release<br />
of new cucumber and melon varieties by<br />
Cornell University, the result of years of<br />
research by public plant breeders and organic<br />
farmers. These varieties are a result<br />
of participatory breeding efforts focused<br />
on cucurbits most in need of improvement,<br />
and exhibit exceptional resistance<br />
to evolving diseases as well as production<br />
and culinary characteristics important to<br />
organic farmers.<br />
“Our approach to plant breeding<br />
involves a close collaboration with<br />
farmers, regional seed companies, and<br />
other researchers to test varieties in the<br />
environment of their intended use,” says<br />
Michael Mazourek with the Department<br />
of Plant Breeding and Genetics at Cornell<br />
University. “In the case of these cucurbit<br />
varieties, they were all bred with the<br />
needs of organic farmers in mind.”<br />
Pathogens emerge and evolve quickly, and<br />
breeders struggle to stay ahead with new<br />
resistant varieties. Downy mildew and<br />
bacterial wilt are two devastating diseases<br />
that too often wipe out entire cucurbit<br />
crops. While conventional cucumber<br />
growers rely on synthetic chemical inputs,<br />
such as neonicotinoid seed treatments<br />
and sprays, organic growers don’t have (or<br />
want) that option and instead rely even<br />
more on protecting crops from the inside<br />
out: through plant genetics resistant to<br />
diseases.<br />
“The beauty of our success is that these<br />
high-yielding, disease-resistant varieties<br />
are as beneficial to conventional growers<br />
as they are to organic,” Mazourek adds.<br />
The varieties now available were developed<br />
with support from the National<br />
Institute for Food and Agriculture’s<br />
<strong>Organic</strong> Research and Extension<br />
Initiative (OREI), housed within the<br />
United States Department of Agriculture<br />
(USDA). Partnering with Cornell<br />
University on the Eastern Sustainable<br />
<strong>Organic</strong> Cucurbit Research Project<br />
(ESOcuc) were Auburn University, North<br />
Carolina State University, and <strong>Organic</strong><br />
Seed Alliance. <strong>Farmer</strong>s, extension agents,<br />
and seed companies along the East Coast<br />
also played an important role.<br />
The four objectives of ESOcuc were<br />
to evaluate the most popular cucurbit<br />
varieties for yield and pest and disease<br />
resistance; breed improved varieties;<br />
examine on-farm management strategies<br />
to overcome environmental and<br />
economic challenges; and make data<br />
available to farmers through field days,<br />
webinars, and other resources.<br />
New Cucumber is Already a<br />
Commercial Hit<br />
<strong>Farmer</strong>-breeder Edmund Frost says he<br />
can’t keep up with the demand for seed<br />
that he grows and sells of DMR401, a<br />
downy-mildew resistant (DMR) slicing<br />
cucumber variety that was completed<br />
through ESOcuc. Frost helped Mazourek<br />
test this variety and related DMR lines<br />
from Cornell on his farm for four years to<br />
collect data on how it compares to other<br />
commercial varieties on the market.<br />
“There’s really nothing else like it,” says<br />
Frost, an organic farmer and researcher<br />
based in Louisa, Virginia, who also operates<br />
a seed cooperative called Common<br />
Wealth Seed Growers. “I’m excited to<br />
get this variety into the hands of more<br />
growers. Trials up and down the East<br />
Coast continue to show that, in terms of<br />
resistance, DMR401 stands out as the best<br />
available.” The variety even beat those<br />
developed by the biggest industry players,<br />
including Monsanto’s Seminis (now<br />
owned by Bayer).<br />
DMR401 is an open-pollinated (OP)<br />
variety that was bred and trialed in<br />
organic systems. Because it is an OP with<br />
no seed-saving restrictions, growers are<br />
encouraged to make their own selections<br />
to further adapt the genetics to their local<br />
farm conditions and climate. The variety<br />
grew out of an earlier release, DMR264,<br />
which was funded in part through<br />
USDA’s Agriculture and Food Research<br />
Initiative (AFRI).<br />
“The great arc of continued public<br />
plant breeding funding is crucial,” says<br />
Mazourek. “Key programs like AFRI<br />
and OREI are essential to our success as<br />
public breeders so that we can develop<br />
new cultivars like DMR401 that have<br />
characteristics farmers urgently need.”<br />
In some cases, Mazourek explains, private<br />
funds have followed public investment.<br />
One example is the Clif Bar Family<br />
Foundation, which awarded a Seed<br />
Matters fellowship to Cornell PhD candidate<br />
Lauren Brzozowski. This fellowship<br />
allowed her to work on DMR401 until it<br />
was ready for the marketplace.<br />
DMR401 is now available for purchase<br />
through Common Wealth Seed Growers,<br />
Southern Exposure Seed Exchange, and<br />
High Mowing <strong>Organic</strong> Seeds.<br />
Continued on Page 30<br />
Cucumbers from an organic variety trial in Louisa,<br />
Virginia. All photos courtesy of <strong>Organic</strong> Seed<br />
Alliance.<br />
28<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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Meeting the Needs of High<br />
Tunnel Producers<br />
When Zaid Kurdieh met Michael<br />
Mazourek at the Stone Barns Center for<br />
Food and Agriculture five years ago, the<br />
first thing out of his mouth was: “Michael,<br />
we need better cucumbers.” Thus began a<br />
breeding partnership that quickly turned<br />
into a friendship.<br />
Kurdieh is the operator of Norwich<br />
Meadows Farm, an 80-acre diversified<br />
vegetable operation in Norwich, New<br />
York, that serves 1,000 Community<br />
Supported Agriculture (CSA) subscribers<br />
and six farmers markets in New York<br />
City. Increasingly chefs and restaurants<br />
are major purchasers, now making up<br />
about half of his sales. Cucumbers are<br />
one of the farm’s most important crops<br />
because of the diversity they offer.<br />
Dr. Michael Mazourek describes his organic plant breeding work in a field of squash trials as part of<br />
the 2018 Student <strong>Organic</strong> Seed Symposium.<br />
“We work with a lot of chefs, and one of<br />
the things we’re able to do is introduce<br />
them to new flavors and textures—<br />
entirely new cucumbers they’ve never<br />
heard of before—which causes an explosion<br />
in interest,” Kurdieh says.<br />
“Our first breeding goal when we started<br />
working with Cornell was to achieve<br />
better flavor,” Kurdieh adds, noting his<br />
Middle Eastern origin and disappointment<br />
with everything in the market when<br />
he moved back to the U.S. over 35 years<br />
ago. “I couldn’t find a cucumber with<br />
good flavor, so that was the impetus: to<br />
find the real deal.”<br />
Mazourek and Kurdieh first went to<br />
the USDA collections to get 50 varieties<br />
of Middle Eastern cucumbers. They<br />
grew them out and selected for flavor.<br />
Meanwhile, disease issues began to accelerate<br />
on Kurdieh’s farm and on others’<br />
operations in the region.<br />
Kurdieh grows cucumbers in high<br />
tunnels, 10-acres worth, which can make<br />
managing pests and diseases more challenging.<br />
Controlling cucumber beetles is<br />
particularly important as they transmit<br />
bacterial wilt. Mazourek explains that<br />
there is a lot of water moving through the<br />
plant and the bacteria end up clogging<br />
Edmund Frost of Common Wealth Seed<br />
Growers gives a tour of his organic cucurbit<br />
plant breeding projects focused on downy<br />
mildew resistance.<br />
the vascular system, killing the plants.<br />
Conventional growers rely on neonicotinoid<br />
seed treatments and sprays to<br />
control the disease but fungicides are<br />
expensive and not always effective, as<br />
fungicide resistance can also emerge with<br />
the disease. Neonicotinoids are the most<br />
widely used pesticide and frequently<br />
make headlines because of growing<br />
concerns about their harmful impact<br />
on insect pollinators. Certified organic<br />
growers aren’t allowed to use synthetic<br />
chemicals like neonics to manage pests<br />
and diseases.<br />
Mazourek's breeding team has made swift<br />
progress in developing hybrid varieties<br />
that are routinely tested under organic<br />
conditions and in high tunnels. Two varieties<br />
will be released soon, and, according<br />
to Kurdieh, they contain characteristics—<br />
including good flavor—that are superior<br />
to what’s currently available. The varieties<br />
also help conventional growers who want<br />
to cut input costs or are experiencing<br />
Edmund Frost of Common Wealth Seed<br />
Growers.<br />
fungicide resistance to chemical controls.<br />
Kurdieh and Mazourek say the project<br />
is ongoing. The long-term breeding goal<br />
is to achieve an even bigger package of<br />
desired characteristics that go beyond<br />
flavor and disease resistance to eventually<br />
include insect resistance.<br />
“This is the most fun I’ve had farming in<br />
years,” Kurdieh says. “The experimentation<br />
keeps me going.”<br />
Kurdieh says another reason he’s excited<br />
about organic plant breeding is that it<br />
helps him meet the organic seed requirement<br />
under the organic standards.<br />
<strong>Organic</strong> farmers are required to use<br />
organic seed when commercially available,<br />
but when an equivalent variety isn’t<br />
available, organic growers can use conventional<br />
varieties that aren’t genetically<br />
engineered or treated with a pesticide<br />
seed treatment, like neonics.<br />
Continued on Page 32<br />
30<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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Continued from Page 30<br />
“More investments in organic breeding<br />
will help me and my fellow farmers<br />
who need access to more organic seed,”<br />
Kurdieh explains. “We grow over 1,000<br />
varieties of vegetables and my organic<br />
certifier is always encouraging me to<br />
source more organic seed. We prefer<br />
buying organic seed but it isn’t always<br />
available.”<br />
‘Trifecta’ Melon Lives up<br />
to its Name<br />
Downy mildew is also wiping out<br />
melons. ‘Trifecta’ was first released in<br />
2015 and consistently ranked highest<br />
for yield, quality, and DMR in Cornell’s<br />
trials.<br />
The variety was named by Frost, who<br />
identified the variety as a standout among<br />
several experimental melon lines from<br />
Cornell, and was most excited about the<br />
variety’s ability to consistently rank high<br />
in three targeted breeding goals: yield,<br />
quality, and DMR.<br />
“It’s among the best downy-mildew resistance<br />
we’ve seen,” says Mazourek. “We<br />
made it a priority to distribute the variety<br />
through organic seed companies operating<br />
in the Southeast because there is an<br />
urgency in the region for varieties that<br />
reliably demonstrate resistance.”<br />
Frost first noticed the seedstock that<br />
became ‘Trifecta’ for its eating quality<br />
in 2012 trials at his farm. In 2014, Frost<br />
received a grant from the Sustainable<br />
Agriculture Research and Education<br />
(SARE) program, administered by the<br />
USDA, to test melon, cucumber and<br />
squash varieties in late-planted conditions<br />
when downy mildew is most intense.<br />
Trifecta again stood out for its excellent<br />
eating quality and yield—even under<br />
levels of DM pressure that defoliated<br />
most commercial melon varieties. The<br />
variety also exhibited good bacterial<br />
wilt resistance in the trial, and has done<br />
so in several trials Frost has conducted<br />
since then.<br />
Frost recently received a grant from the<br />
<strong>Organic</strong> Farming Research Foundation<br />
to continue work on bacterial wilt and<br />
downy mildew resistance in cucumber<br />
and muskmelon seedstocks, including<br />
new slicing and pickling cucumber<br />
varieties he is developing to resist both<br />
diseases.<br />
‘Trifecta’ is currently available for sale<br />
through Common Wealth Seed Growers<br />
and Southern Exposure Seed Exchange.<br />
<strong>Organic</strong> Research Investments<br />
Yield Big Impacts<br />
As mentioned, ESOcuc is funded<br />
through the USDA’s competitive grant<br />
program focused on organic agriculture,<br />
the <strong>Organic</strong> Research and Extension<br />
Initiative (OREI). <strong>Organic</strong> plant breeding<br />
relies heavily on the OREI program,<br />
which is reauthorized as part of the<br />
farm bill approximately every five years.<br />
Fortunately, the 2018 Farm Bill more than<br />
doubled the amount of funding available<br />
for organic research. Over the course<br />
of the next farm bill, OREI funding will<br />
increase from $20 million in <strong>2019</strong> to<br />
$50 million by 2023. The importance of<br />
these research dollars to the growth and<br />
success of organic agriculture cannot be<br />
overstated.<br />
“So little public breeding underway is<br />
focused on the needs of organic farmers,”<br />
says Frost. “There’s so much room for<br />
improvement in terms of the varieties<br />
we’re using that, with a small investment,<br />
and with time and energy, we’ll be able<br />
to make a big impact on agriculture by<br />
coming up with varieties that are better<br />
suited to our regions, disease pressures,<br />
and organic practices.”<br />
Frost also believes in the power of participatory<br />
breeding, adding efficiency and<br />
value to these types of partnerships.<br />
“Michael Mazourek has been an important<br />
mentor to me,” says Frost. “<strong>Farmer</strong>s<br />
provide a helpful perspective to plant<br />
breeders and the efforts and ideas of<br />
university researchers in turn helps us as<br />
growers.”<br />
Mazourek echoes this sentiment, pointing<br />
to the results these collaborations yield in<br />
the form of superior varieties now available<br />
to farmers.<br />
“All of our successes with DMR are owed<br />
to farmer input,” says Mazourek. “We<br />
took moderately resistant material that we<br />
had at Cornell, moderately resistant material<br />
identified by organic farmers, and<br />
people are seeing the literal cross-pollination<br />
of these partnerships in our DMR<br />
varieties.”<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
32<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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Transitioning<br />
a Conventional<br />
Apple Orchard<br />
to <strong>Organic</strong><br />
By DANITA CAHILL | Contributing Writer<br />
IN 2014, A SMALL GROUP OF INVESTORS<br />
bought Queener Farm, a 40-acre plot in Scio, Oregon<br />
with over 115 heirloom and modern varieties of<br />
apple trees. Jeannie Berg and Chris Homanics operate<br />
the orchard. Transitioning a 2,000-tree heirloom apple<br />
orchard from conventional to organic has proved a<br />
challenge, although after five years, Berg and Homanics<br />
are beginning to feel like they’re getting a handle<br />
on it. For the first year and a half they took a hands-off<br />
approach, letting the orchard sit and heal.<br />
Apples coated with Surround, an organic clay coating used to prevent<br />
sunscald. All photos courtesy of Danita Cahill.<br />
34<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
The previous farm managers sprayed conventional herbicides.<br />
“It took three years to get anything to grow under the trees,”<br />
Berg said. “We’ve had to do some things slowly over time.”<br />
Farming Practices and Challenges<br />
As Berg and Homanics have discovered, managing such a<br />
diverse orchard is a true test of their skills. “It’s a lifetime<br />
project. Something you do over time,” Berg said about learning<br />
the traits of each tree. With the different varieties and the<br />
different rootstocks, she figures there are about 2,500 variables<br />
on the farm.<br />
For the operators, rainy days and hot days create more work.<br />
To prevent sunscald on days over 95 degrees, when the sun is<br />
hitting the orchard at a direct angle, Homanics and Berg use<br />
backpack sprayers loaded with a product called Surround.<br />
It’s an organic clay coating that they spray on the shiny apple<br />
varieties. It covers the honey crisp apples with white splatters.<br />
When honeycrisp are fully sugared, they are more susceptible<br />
to sunscald than some of the other varieties.<br />
Jeannie Berg bags apples for a customer at Queener Farm.<br />
Without protection, super-hot days can cook the apples on<br />
the tree. The inside of an apple can reach 120 degrees in direct<br />
sun. “It turns them brown, starts to rot,” Berg said. After<br />
harvest, they will wipe the white splatters of Surround off the<br />
apples. If the weather is expected to be hot for only a short<br />
time, a spray of cool water is enough to prevent sunscald.<br />
What can be even more damaging to apple trees and their<br />
fruit than hot days are wet days. “The Willamette Valley<br />
is so damp, fungal diseases are really the challenge. Hours<br />
of dampness leads to lesions,” Berg explained. But she and<br />
Homanics try to stay away from copper as much as possible,<br />
even though it’s a widely-used organic fungicide. “Copper is<br />
quite toxic to the operator,” she said. When she and Homanics<br />
first started working the orchard, the soil tests came back<br />
high in copper. For tree health, they rely largely on potassium<br />
bicarbonate, and yucca extract. “It’s not cheap,” Berg noted<br />
about the yucca. But it’s safe. Safe enough to even taste. She<br />
describes it as being like “a molasses that smells of tequila.”<br />
Yucca is reputed to help plants utilize water more effectively<br />
and help protect them against stress.<br />
Berg and Homanics also use some extracts of teasel and<br />
knotweed. Knotweed—yes, the obnoxious, invasive weed—<br />
is anti-bacterial, anti-cancer and anti-fungal, according to<br />
Homanics. The extract has a 48-hour effective window. They<br />
use it when there is going to be more than 10 to 12 hours of<br />
moisture on the trees to fend off fungal issues.<br />
For fertilizer and orchard clean up assistance, Homanics and<br />
Berg release a flock of chickens into the orchard. The chickens<br />
eat larvae and debris and recycle it into fertilizer. Other<br />
fertilizer comes in the form of kelp, fish and organic milk<br />
mixtures.<br />
Heirloom apple Belle de Bokoop.<br />
To fight coddling moth (apple worm), Homanics and Berg<br />
apply virus bodies of cydia pomonella, plus half-a-billion<br />
nematodes. In the style of European organic orchardists,<br />
Homanics and Berg start spraying the biological control<br />
early in the season. They use low doses and spray weekly. It’s<br />
expensive, Berg says, but it kills the coddling moth without<br />
harming the pollinators.<br />
Continued on Page 36<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
35
<strong>Organic</strong> apples ready for harvest.<br />
You pickers head out to the apple orchard.<br />
Continued from Page 35<br />
Taking Care of the Birds and<br />
the Bees<br />
To protect the pollinizers, which are<br />
so crucial to trees setting fruit, Berg<br />
and Homanics carefully time mowing<br />
of the orchard floor. “Spacing mowing<br />
was super key to pollinators,” Berg<br />
said. While dandelions and wildflowers<br />
bloom on the orchard floor, Homanics<br />
and Berg don’t mow. As the apple trees<br />
begin to blossom, they mow, which<br />
pushes the pollinizers up into the trees.<br />
By the time the trees stop blooming,<br />
the orchard floor has re-bloomed.<br />
Pollinizers can then move back down to<br />
the flowers for food.<br />
A retired entomologist came out to<br />
the orchard to look at the insects. “He<br />
found things here that were rare,”<br />
Homanics said. Besides an array of bees<br />
and hover flies, Homanics has noticed<br />
bird species in the orchard, such as<br />
killdeer, that weren’t there when he and<br />
Berg first took over operations.<br />
Before Queener Farm, Berg managed<br />
a CSA (Community Supported<br />
Agriculture) vegetable farm in<br />
Independence, Oregon, where she<br />
still lives.<br />
Future of the Farm<br />
Homanics and Berg are planning a<br />
new orchard. “We’ve realized a couple<br />
things,” Berg said. The rows in the<br />
established orchard are planted north to<br />
south. “The morning side dries off faster<br />
than the afternoon side,” she said. They<br />
will plant the rows in the new orchard<br />
east to west to alleviate that problem.<br />
The winds, which usually blow east to<br />
west, would create more air flow. Also,<br />
east to west planting would offer better<br />
sun positioning.<br />
Out of the more than 100 varieties<br />
currently growing in the orchard, Berg<br />
said she’d choose about 70 of those to<br />
keep. They’ve already done a lot of top<br />
grafting to some of the trees which are<br />
most susceptible to disease. Those trees<br />
just aren’t cost effective to grow organically,<br />
Berg said. Some of them aren’t<br />
even producing. They’ve hired a grafter<br />
with 40-years of experience. He cuts<br />
2/3 of the tree away and grafts a new<br />
variety onto the trunk. They had 200<br />
trees grafted in 2014, 150 in 2015 and<br />
50 more in 2018. “We could probably do<br />
another four hundred,” Berg said.<br />
A 15-acre chunk of Queener Farm is<br />
leased to a farmer who grows organic<br />
hazelnuts. “It makes for a more interesting<br />
and diverse farm,” Berg said.<br />
Community Farming<br />
Homanics is a plant breeder and a<br />
seed saver, as well as a board member<br />
of the Fruit Growers Society. He’s<br />
also involved with the Dry Farming<br />
Collaborative, which is doing work with<br />
dryland tomato, squash, melon and<br />
potato varieties. Homanics was orcharding<br />
up near Suquamish, Washington,<br />
before heading to Scio. He calls what<br />
he and Berg are doing at Queener Farm<br />
“ecological orcharding.”<br />
The farm is a bustling community hub<br />
on Saturdays, the only day it’s open to<br />
the public. It’s a time to catch up with<br />
local happenings and news. Some of<br />
it is bad news: The Stayton cannery<br />
is “restructuring.” Hundreds of local<br />
employees are facing a lay-off, perhaps<br />
permanently. Some of the row-crop<br />
farmers are left stuck with large stands<br />
of unharvested corn and no more<br />
cannery market. But there’s also good<br />
news: The organic hazelnut farmer<br />
across the road swept his 10-year-old<br />
orchard for nuts the day before.<br />
The customers tend to arrive at the farm<br />
in small packs. Berg greets one group<br />
of you-pickers after another. She hands<br />
customers a sheet of paper that explains<br />
blemishes they may see on the organically-grown<br />
apples. “Leave apples in<br />
bins that have flaws you’re not comfortable<br />
with,” she instructs them. She and<br />
Homanics will later press the flawed<br />
apples into cider.<br />
Berg helps Pat Fyke, a handicapped customer,<br />
pick out some honeycrisp apples<br />
to eat fresh, and two perfect heirloom<br />
Belle de Bokoop apples for Pat to cook<br />
whole with a pork roast.<br />
Queener Farm offers more than apples.<br />
In season, they sell red, black, white and<br />
pink currants, as well as red and green<br />
gooseberries, pears, heirloom squash<br />
and vegetables. The farm is open to<br />
the public June through Thanksgiving.<br />
Locals are invited to join an apple club.<br />
Members pick up their boxes of apples<br />
36<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
at the farm every other week throughout<br />
the growing season. The farm<br />
delivers bulk orders of heirloom apples<br />
and seasonal produce to local restaurants,<br />
co-ops, and small grocery stores<br />
in Eugene, Salem and Portland.<br />
Farming Philosophy<br />
Homanics, who lives at the farm,<br />
really likes the idea of creating community—chatting,<br />
sharing ideas, and<br />
generally getting to know the neighbors.<br />
“Everyday happenings are important,”<br />
Homanics said.<br />
He’s been pleased to observe the influx<br />
of younger people interested in farming.<br />
He thinks it’s great when neighbors and<br />
customers bring their children to the<br />
orchard. The children enjoy looking for<br />
interesting rocks and insects. Homanics<br />
enjoys watching them horse around and<br />
play. He loves to hear the sound of their<br />
exuberant laughter.<br />
“We’re raising a community,” Homanics<br />
said about the farm. “It’s the heartbeat<br />
of the earth kind of idea.”<br />
Redfree is a PRI and co-op series apple.<br />
It comes from a disease-resistant breeding<br />
program cooperative among several<br />
universities.<br />
Williams Pride tastes like strawberries,<br />
Homanics says. “It has a very, very<br />
fruity note.”<br />
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Favorite Varieties<br />
With approximately 25,000 named<br />
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Giant Red Russian Crab “Its flesh<br />
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<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
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37
Integrated Weed Management<br />
Practices for Controlling<br />
Unwanted Vegetation<br />
By LYNN M. SOSNOSKIE | Specialty Crop Weed Scientist at Cornell University<br />
WHILE ALL GROWERS SHOULD STRIVE TO<br />
use integrated weed management practices to<br />
control unwanted vegetation, organic farmers<br />
are more reliant on the strategy than most. The first step<br />
in building any successful weed management system is to<br />
properly identify the species that are present. This will allow<br />
growers to avoid sites populated with difficult-to-control<br />
weeds, such as perennials, and to properly select the types<br />
and timing of management measures that target weeds when<br />
they are most susceptible to control. Recurring scouting<br />
efforts will identify control successes and failures and can<br />
be used to document changes in the composition of weed<br />
communities over time. Many good guides exist to assist<br />
growers, consultants and members of allied industries<br />
with this task including:<br />
• Weeds of the Northeast (Uva et al., 1997. ISBN-13:<br />
978-0801483349)<br />
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• Weeds of the South (Bryson et al., 2009. ISBN-13:<br />
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• Weeds of the Midwestern United States and Central<br />
Canada (Bryson et al., 2010. ISBN-13: 978-0820335063)<br />
• Weeds of California and Other Western States<br />
(DiTomaso, 2007. ISBN-13: 978-1879906693)<br />
Smartphone Applications<br />
A variety of smartphone apps, such as PlantNet and<br />
iNaturalist, among others, allow the viewer to screen a<br />
picture of an unknown plant against a database of curated<br />
images for identification. The apps are not perfect, and<br />
users should doublecheck results against trusted sources.<br />
Recommendations for improving chances of a successful<br />
ID include: focusing on distinctive features, minimizing<br />
background distractions, and submitting multiple images<br />
of the unknown specimens. County, state and university<br />
personnel are also good resources for growers to assist in<br />
documenting unwanted plants on their properties.<br />
Cover Crops, Mulches, and Cultural Strategies<br />
Cover crops and mulches are valuable tools for protecting<br />
soil health; they can also be effective strategies for<br />
preventing weed seed germination or for suppressing<br />
weed seedling emergence. They may also support populations<br />
of arthropods and other organisms that feed<br />
on weed seed. However, living mulches that are not<br />
38<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
Figure 1. Cover crops, like this rolled cereal rye,<br />
can suppress weeds by preventing light from<br />
reaching the soil and inhibiting weed seedling<br />
emergence. All photos courtesy of Lynn M.<br />
Sosnoskie.<br />
successfully terminated may end up<br />
competing directly with crops resulting<br />
in yield loss. Insufficient cover crop<br />
biomass accumulation may support<br />
weed development by preserving soil<br />
moisture needed for weed growth and<br />
development and by preventing the successful<br />
use of other control tools such as<br />
cultivation or flaming. Make sure that<br />
the cover crop seed you purchase is free<br />
of weedy contaminants to avoid bringing<br />
new problems into a site (the same<br />
holds true for manure and compost).<br />
Weed seed germination and subsequent<br />
seedling destruction in advance of crop<br />
planting (also known as pre-germination<br />
or stale seedbed techniques) can<br />
be useful for reducing the numbers of<br />
weeds that can compete directly with<br />
the crop. The timing of control operations<br />
is crucial as many species can<br />
grow quickly and outpace management<br />
efforts (e.g. Palmer amaranth), especially<br />
when weather events delay entry<br />
into fields. This is a concern as re-rooting/re-sprouting<br />
potential increases<br />
as weeds grow taller and accumulate<br />
biomass. Plants that escape control<br />
measures can directly impact crops by<br />
reducing yields and harvest efficiency;<br />
they also have effects that can span<br />
seasons if they reach reproductive<br />
maturity and propagules enter the<br />
seedbank.<br />
The suppressive effects of the commodities,<br />
themselves, can be maximized by<br />
preparing and planting into as smooth<br />
a seedbed as possible to facilitate<br />
even germination. Seeding depth,<br />
seeding rate and row spacing also play<br />
Continued on Page 40<br />
Figure 2. Weeds, such as bindweed, can move within and between fields on farm equipment.<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
39
Continued from Page 39<br />
important roles in achieving a competitive<br />
crop. The use of transplants to<br />
establish a height differential between<br />
crops and their weedy counterparts can<br />
also be an effective tool for suppressing<br />
unwanted competitors. Rotating<br />
between crops with different characteristics<br />
and/or a fallow season that allows<br />
for aggressive weed management can<br />
diversify the timing and intensity of<br />
disturbances that are applied to weed<br />
communities.<br />
Physical Weed Control<br />
With respect to physical weed control,<br />
cultivation is an effective practice for<br />
managing annual species; rhizomatous<br />
perennial weeds, like field bindweed<br />
and johnsongrass, are not likely to<br />
respond to shallow soil disturbance and<br />
can even become more widely spread<br />
via root fragment dispersal. While many<br />
cultivation tools are designed to remove<br />
weed seedlings as close to the crop row<br />
as possible, torsion and finger weeders<br />
can remove weeds from in between crop<br />
plants. Although some weeds are likely<br />
to remain, within-and between-row soil<br />
disturbance can reduce the time needed<br />
to conduct subsequent hand-weeding<br />
operations. Where weed seed densities<br />
are exceptionally high, deep plowing<br />
can be used to bury propagules below<br />
optimal germination depths. However,<br />
some deeply buried seed may be more<br />
protected from fluctuations in temperature<br />
and water environments and<br />
can remain viable longer than more<br />
shallowly buried seed. To avoid returning<br />
germinable seed to the surface<br />
seedbank, deep plowing should only<br />
be used infrequently, depending on the<br />
longevity of the target species. Propane<br />
flame weeders facilitate damage by<br />
causing the sap in plant cells to expand,<br />
which then ruptures the cell walls. Best<br />
results are achieved when weeds are<br />
small (less than two to three inches in<br />
height or diameter); broadleaf weeds<br />
are, typically, more sensitive to flaming<br />
as grass meristems are located below the<br />
ground and are usually protected from<br />
the heat. Avoid use on or around dried<br />
vegetation to prevent fires.<br />
<strong>Organic</strong>-Approved Herbicides<br />
<strong>Organic</strong>-approved herbicides are all<br />
contact herbicides, meaning that they<br />
only damage plant tissue that they<br />
are directly applied to. Consequently,<br />
high spray volumes (often 50 to 60<br />
gallons per acre (GPA) or more) are<br />
required to ensure adequate coverage.<br />
As such, these products may be<br />
more cost-effective as spot sprays as<br />
opposed to broadcast applications.<br />
If using organic herbicides for weed<br />
control, be sure to read the label and<br />
select rates appropriately based on weed<br />
species composition and plant size;<br />
newly emerged weeds will be the most<br />
sensitive to these treatments. Check the<br />
solubility of the herbicide in water and<br />
make sure to regularly agitate mixtures<br />
that display separation. Assume that<br />
repeat applications will be necessary<br />
and avoid drift to prevent injury to<br />
desirable plants.<br />
Diversify Weed Management<br />
Strategies<br />
Regardless of which strategies or combinations<br />
of strategies are employed,<br />
try not to let weeds reach reproductive<br />
maturity. Ultimately, the best way to<br />
manage weeds across seasons is to<br />
continuously start clean and stay clean.<br />
It is also important to remember that<br />
weed shifts can occur in response to<br />
any management practice, and not<br />
just herbicides. While the evolution of<br />
herbicide resistance is the most noticeable<br />
development to agricultural forces<br />
directed at weeds, unwanted vegetation<br />
can adapt to all measures that are<br />
applied, repeatedly, over space and time.<br />
For example, close mowing can select<br />
for weeds in lawns that are prostrate in<br />
habit (so as to avoid mower blades) or<br />
that possess a perennial lifecycle (and<br />
have the nutrient reserves to regrow<br />
following defoliation). Diversifying<br />
crop production and weed management<br />
strategies as much as possible is a good<br />
way to reduce the selective pressures<br />
that allow systems to become dominated<br />
by one or a few weed species.<br />
Figure 3. Weeds that escape control measures may achieve reproductive maturity and set seed…<br />
which can impact crops in following seasons.<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
40<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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41
Growing Herbs the Old School Way<br />
By DANITA CAHILL | Contributing Writer<br />
The herb display garden, producing<br />
seeds at the end of the season. All<br />
photos courtesy of Danita Cahill.<br />
DIVERSITY, LOTS OF HANDSon<br />
labor, and staying on top of<br />
chores are three keys to the longevity<br />
and success of this Alsea, Oregon<br />
herb business. Not only do Rolfe and<br />
Janet Hagen and their daughters grow<br />
herbs using natural, organic methods,<br />
the family also grew their business in<br />
an organic way, by following the natural<br />
procession of things.<br />
The Beginning<br />
The couple started out with a country<br />
restaurant in the small rural town of<br />
Alsea. Janet used fresh herbs in the<br />
dishes she prepared, so she and Rolfe<br />
planted herb beds around the restaurant.<br />
The herb plants produced seeds, which<br />
they harvested and sold, resulting in The<br />
Thyme Garden Seed Company.<br />
In 1989, the couple sold their home that<br />
Rolfe custom built—his profession before<br />
the foray into a restaurant and herbs—<br />
and bought a modest home on a nearby<br />
80-acre parcel. The land was overgrown<br />
with blackberries, but also had old<br />
growth forest interwoven with wildland<br />
streams. Excited about the property’s<br />
potential, the couple rolled up their<br />
sleeves and started clearing briars and<br />
planting herbs. A year later, in 1990, they<br />
opened The Thyme Garden to the public.<br />
A Family Affair<br />
Rolfe and Janet raised their two daughters<br />
among the trees, bees, butterflies and<br />
herbs. The daughters, Emily Stimac and<br />
Bethany Glanville, are now grown with<br />
families of their own.<br />
Janet, the cook, has passed her chef<br />
torch down to Emily. Emily inherited<br />
a passion for food and experimenting<br />
in the kitchen, especially with herbs. “I<br />
like creating amazing meals with all the<br />
flavors,” she said. Emily also inherited<br />
all the juggling skills needed to organize<br />
events for a crowd.<br />
Rolfe is the gardener; Bethany has<br />
accepted the herbal torch from him.<br />
She inherited a green thumb, a keen<br />
interest in herbs, along with a curiosity<br />
and passion for growing and harvesting<br />
plants, flowers and seeds. “That helps me<br />
a lot,” Rolfe said. “She starts all the germination<br />
of cuttings and seeds.”<br />
“I love the herbs, knowing when the<br />
seeds are ready to harvest,” Bethany said.<br />
Rolfe is also smitten with herbs. “I so fell<br />
in love with them. The power of what<br />
herbs can do. The power of plants, what’s<br />
going on behind the scenes, what’s going<br />
on inside that plant.”<br />
Growing the Old School Way<br />
“All of our seeds are naturally, organically<br />
grown. We grow herbs the old<br />
school way,” Rolfe said. The family uses<br />
no systemic chemicals and no artificial<br />
fertilizers. In fact, they use no sprays of<br />
any kind in the herb garden, only in the<br />
greenhouses when pests or disease, such<br />
as aphids or fungus becomes an issue.<br />
And then they use natural products, such<br />
as insecticidal oil and pyrethrum. “It’s<br />
a contact spray. It breaks down within<br />
hours of spraying,” Rolfe said. As a fungicide<br />
they use sulfur.<br />
About pests in the greenhouse, Bethany<br />
said, “It’s perfect growing conditions. You<br />
create this terrific oasis for things, even<br />
things you don’t want.” Both she and<br />
her dad noted that the aphid and spider<br />
mite populations have been low this year.<br />
They credit that to achieving a natural<br />
balance. In years when spider mites get<br />
out of hand—end of summer tends to be<br />
the worst—the family buys and releases<br />
beneficial insects from an outfit out of<br />
Southern Oregon.<br />
The farm produces its own population<br />
of beneficial insects. “We have a massive<br />
amount of ladybugs,” Bethany said. “They<br />
overwinter in the ground by the fence<br />
row.” She said the ladybugs hang out<br />
around the hops field in the early part of<br />
the day. “In the afternoon you’ll hear a<br />
buzzing and see these clouds of red flying<br />
to the herb garden.” Ladybug adults<br />
and nymphs have a voracious appetite<br />
for aphids.<br />
Continued on Page 44<br />
Rolfe and Janet Hagen in the hops field, with<br />
their grandson Micah Glanville, and their<br />
daughters, Bethany Glanville and Emily Stimac.<br />
42<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
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43
Continued from Page 42<br />
The herb display garden is one of the largest of its kind in the<br />
northwest. The Hagens use yellow sticky cards there to keep the<br />
leafhoppers under control. The cards are something they recently<br />
tried and are pleased with how many of the insects hopped or flew<br />
onto the traps. It pretty much took care of the leafhopper problem<br />
this year. And leafhoppers really can create a problem. They are<br />
piercing, sucking insects with toxic saliva that causes white spotting<br />
or yellowing of leaves. Along with transmitting viral diseases,<br />
leafhoppers can cause other damage, too, such as leaf curling,<br />
stunting, and other plant distortion. The Hagens sometimes put<br />
yellow sticky cards to use in the greenhouse and conservatory, too.<br />
The cards trap fungus gnats, and to a lesser degree, white flies.<br />
Bethany Glanville screens seeds.<br />
In the hops field, the Hagen family hand-picks any leaves or shoots<br />
that harbor downy mildew and disposes of them so the mildew<br />
doesn’t spread. They also lop off the first new shoots of vine<br />
growth in the spring, which, because of the wet spring weather, are<br />
more susceptible to mildew. “We remove the primary shoots and<br />
let the secondary growth come out,” Rolfe said. If downy mildew<br />
strikes the hops later in the season, they use a spray of potassium<br />
bicarbonate, which is another form of Epsom salts. It changes the<br />
pH of the leaves, which effectively fights mildew. The potassium<br />
bicarbonate then breaks down into fertilizer. The Hagens also<br />
discourage mildew by watering in the morning, and not late in the<br />
day, so the leaves have a chance to dry before nightfall.<br />
If spider mites prove a problem in the field or garden, the Hagen<br />
family cuts, bags and throws away the affected plant parts. “It’s a<br />
lot of physical labor removing stuff,” Bethany said. “We do a lot of<br />
pruning back and dumping.” As much as the Hagens would like<br />
to compost everything, diseased or mildewed plant bits are the<br />
exception and go in the trash.<br />
A butterfly sips on a flower in the herb display garden.<br />
Clean Up<br />
Clean up is a large part of the process at season’s end, especially<br />
in the greenhouses. “Less habitat for things to grow in,” Bethany<br />
explained. For the overwintered greenhouse stock plants, such<br />
as scented geranium, the Hagens use an all-purpose, slow, sustained-release<br />
fertilizer from Down to Earth in Eugene, Oregon.<br />
They take the stock plants out of the pots “fluff the roots”<br />
and repot.<br />
When planting hop rhizomes, which the family has grown<br />
commercially now for 15 years, they stir a three-manure mulch<br />
mixture (horse, cow and chicken manure) into each planting hole.<br />
Seed Collection<br />
The end of summer and into fall is seed collecting time. Seed<br />
is gathered by hand into paper bags, dried in Rolfe and Janet’s<br />
house. Next comes winnowing the chaff from the seed with a set<br />
of different sized screens, or with an air separator that Rolfe made.<br />
The seeds are labeled and stored in plastic lidded containers in the<br />
seed room. Bethany fills 10 packs of each variety at a time—The<br />
Honeybee on coneflower in the herb display garden.<br />
44<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
special events each year, such as the Fall<br />
Salmon Celebration when, for the price<br />
of a ticket, the public is invited to enjoy<br />
appetizers and watch salmon spawn in<br />
one of the two streams that run through<br />
the property. In 2002, the family started a<br />
salmon restoration project. What started<br />
with two pairs of salmon has grown to<br />
more than a dozen pairs returning to<br />
spawn after years at sea.<br />
All the hand work involved—hand<br />
weeding, hand growing potted herbs<br />
for sale to the public, and hand harvesting<br />
herb and flower seeds, and hop<br />
rhizomes—is a true labor of love for the<br />
Hagen family. They share a passion for<br />
nature, and a reverence for good food and<br />
good company amid the delicate balance<br />
and beauty of the natural world.<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
Bethany Glanville packages seeds for<br />
The Thyme Garden Seed Company.<br />
Thyme Garden sells nearly 500 different<br />
varieties. “We want the seeds to be as<br />
fresh as possible when we ship them out,”<br />
Bethany said.<br />
Each seed variety has a story. For<br />
instance, the African savory came from a<br />
woman in Africa 25 years ago. She didn’t<br />
have two dollars in American currency<br />
for the herb seed she wanted to order, so<br />
she offered to trade some savory seed.<br />
Janet and Rolfe took her up on the offer.<br />
The plant has been a favorite of the Hagen<br />
family ever since.<br />
Janet reuses the seed-collecting bags<br />
season after season. Each year she makes<br />
notes on the brown paper bags about<br />
harvest amounts. “I’m keeping track<br />
to see if climate change is affecting our<br />
plants and seeds.” The verdict? So far, she<br />
has not noticed an adverse effect.<br />
Special Events<br />
<strong>November</strong> 20th, <strong>2019</strong><br />
7:00 AM to 1:00 PM<br />
Tulare Fairgrounds<br />
215 Martin Luther King Jr Ave, Tulare, CA 93274<br />
• Free Event<br />
• CE Credits Offered<br />
• Seminars & Workshops<br />
• Networking Opportunities<br />
• Free Industry Lunch<br />
• Free Coffee & Donuts<br />
• Cash Prizes<br />
Growers, Applicators, PCAs, CCAs, and Processors Welcome!<br />
Pre-Register at WCNGG.COM/SVNCC<br />
Over the years, The Thyme Garden<br />
business has matured and evolved. It’s no<br />
longer simply a mail-order seed company<br />
and herb nursery, it’s become an event<br />
destination for weddings, and for special<br />
celebrations put on by the family with<br />
the herb display garden and the forest as<br />
backdrops.<br />
Luncheons are a big draw. There are farm<br />
tours and luncheons, and classes and<br />
luncheons. The family also puts on a few<br />
Powered by:<br />
@jcsmarketing<br />
JCS Marketing Inc.<br />
@jcs_marketing<br />
<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />
www.organicfarmermag.com<br />
45
USDA Market Facilitation<br />
Program<br />
By CECILIA PARSONS | Associate Editor<br />
ENROLLMENT IN THE UNITED<br />
States Department of Agriculture<br />
(USDA) Market Facilitation Program<br />
will be open through December 6, <strong>2019</strong>.<br />
The program, for both specialty and<br />
non-specialty crop producers will<br />
provide up to $14.5 billion in direct<br />
payments. This USDA relief strategy was<br />
developed to assist farmers who continue<br />
to suffer economic damages due to<br />
trade retaliation in some of their export<br />
markets.<br />
In May, President Donald Trump<br />
directed Sonny Perdue, Agriculture<br />
Secretary to craft a relief strategy in line<br />
with the estimated impacts of unjustified<br />
retaliatory tariffs on U.S. agricultural<br />
goods and other trade disruptions. The<br />
Market Facilitation Program (MFP),<br />
Food Purchase and Distribution Program<br />
and Agricultural Trade Promotion<br />
Program are designed to assist agricultural<br />
producers as trade negotiations<br />
continue.<br />
MFP Payments<br />
MFP payments will be made to producers<br />
of certain non-specialty crops and<br />
specialty crops along with dairy and hog<br />
producers.<br />
Payments from this program will be<br />
made to producers of almonds, walnuts,<br />
pistachios, hazelnuts, pecans, macadamia<br />
nuts as well as many other specialty<br />
crops. Each crop will receive a payment<br />
based in <strong>2019</strong> acres in production.<br />
Payments will be made in up to three<br />
tranches, with the second and third<br />
tranches evaluated as market conditions<br />
and trade opportunities evolve. If<br />
conditions warrant, the second and third<br />
tranches will be made in <strong>November</strong> and<br />
early January 2020.<br />
MFP payments are limited to a combined<br />
$250,000 for non-specialty crops per<br />
person or legal entity. MFP payments are<br />
also limited to a combined $250,000 for<br />
dairy and hog producers and a combined<br />
$250,000 for specialty crop producers.<br />
However, no applicant can receive more<br />
than $500,000. Eligible applicants must<br />
also have an Adjusted Gross Income<br />
(AGI) for tax years 2015, 2016, and 2017<br />
of less than $900,000, or 75 percent of the<br />
person’s or legal entity’s average AGI for<br />
those tax years must have been derived<br />
from farming and ranching. Applicants<br />
must also comply with the provisions of<br />
the Highly Erodible Land and Wetland<br />
Conservation regulations.<br />
MFP assistance for <strong>2019</strong> crops is based<br />
on a single county payment rate multiplied<br />
by a farm’s total plantings to the<br />
MFP-eligible crops in aggregate in <strong>2019</strong>.<br />
Those per acre payments are not dependent<br />
on which of those crops are planted<br />
in <strong>2019</strong>. A producer’s total payment-eligible<br />
plantings cannot exceed total 2018<br />
plantings.<br />
More information can be found on<br />
farmers.gov/mfp, including payment<br />
information, program application<br />
and locating their local Farm Service<br />
Agency Office. Producers are requested<br />
to contact their local office to make an<br />
appointment.<br />
Agricultural Trade Promotion Program<br />
(ATP) is one of three programs set up to<br />
assist agricultural producers while work<br />
is done to address long-standing market<br />
access barriers.<br />
ATP Assistance<br />
USDA's Foreign Agricultural Service<br />
will administer the Agricultural Trade<br />
Promotion Program (ATP) under<br />
authorities of the Commodity Credit<br />
Corporation (CCC).<br />
The ATP will provide cost-share assistance<br />
to eligible U.S. organizations for<br />
activities such as consumer advertising,<br />
public relations, point-of-sale demonstrations,<br />
participation in trade fairs and<br />
exhibits, market research, and technical<br />
assistance. USDA awarded $100<br />
million to 48 organizations through the<br />
ATP recently to help U.S. farmers and<br />
ranchers identify and access new export<br />
markets.<br />
The 48 recipients are among the cooperator<br />
organizations that applied for<br />
$200 million in ATP funds in 2018 that<br />
were awarded earlier this year. As part<br />
of a new round of support for farmers<br />
impacted by unjustified retaliation and<br />
trade disruption, those groups had the<br />
opportunity to be considered for additional<br />
support for their work to boost<br />
exports for U.S. agriculture, food, fish,<br />
and forestry products.<br />
Already, since the $200 million in assistance<br />
was provided, U.S. exporters have<br />
had significant success. These funds will<br />
continue to generate sales and business<br />
for U.S. producers and exporters many<br />
times over as promotional activity continues<br />
for the next couple of years.<br />
The list of ATP funding recipients is<br />
available at: https://www.fas.usda.gov/<br />
atp-funding-allocations<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
46<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>
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48<br />
<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>