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Organic Farmer October/November 2019

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<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

Scaling Up Your Farm—Is It for You?<br />

<strong>Organic</strong> Price Premiums Under Pressure<br />

Mating Disruption for Navel<br />

Orangeworm Available for <strong>Organic</strong><br />

Nut Crops<br />

<strong>Organic</strong> Methods to Control Filbertworm<br />

and Other Hazelnut Pests<br />

PUBLICATION<br />

Volume 2 : Issue 5


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<strong>Organic</strong><br />

FARMER<br />

4<br />

IN THIS ISSUE<br />

Scaling Up Your Farm—<br />

Is It for You?<br />

PUBLISHER: Jason Scott<br />

Email: jason@jcsmarketinginc.com<br />

EDITOR: Kathy Coatney<br />

ASSOCIATE EDITOR: Cecilia Parsons<br />

Email: article@jcsmarketinginc.com<br />

PRODUCTION: design@jcsmarketinginc.com<br />

Phone: 559.352.4456<br />

Fax: 559.472.3113<br />

Web: www.organicfarmingmag.com<br />

12<br />

<strong>Organic</strong> Price Premiums<br />

Under Pressure<br />

4<br />

CONTRIBUTING WRITERS<br />

& INDUSTRY SUPPORT<br />

16<br />

22<br />

28<br />

Mating Disruption for<br />

Navel Orangeworm<br />

Available for <strong>Organic</strong><br />

Nut Crops<br />

<strong>Organic</strong> Methods to<br />

Control Filbertworm and<br />

Other Hazelnut Pests<br />

<strong>Organic</strong> Plant Breeding<br />

Yields Superior Cucurbit<br />

Varieties<br />

Danita Cahill<br />

Contributing Writer<br />

Roland Fumasi<br />

Senior Horticulture<br />

Analyst, Rabo<br />

AgriFinance<br />

David Haviland<br />

Entomology and<br />

Pest Management<br />

Advisor, UCCE Kern<br />

County, Jhalendra<br />

Rijal UCIPM Advisor,<br />

Northern San<br />

Joaquin Valley<br />

Tammy Howard<br />

NCAT/ATTRA<br />

Sustainable Agriculture<br />

Kiki Hubbard<br />

<strong>Organic</strong> Seed Alliance<br />

Lynn M. Sosnoskie<br />

Specialty Crop Weed<br />

Scientist at Cornell<br />

University<br />

34 Transitioning a<br />

Conventional Apple<br />

Orchard to <strong>Organic</strong><br />

38<br />

42<br />

Integrated Weed<br />

Management Practices<br />

for Controlling Unwanted<br />

Vegetation<br />

Growing Herbs the Old<br />

School Way<br />

34<br />

UC COOPERATIVE EXTENSION<br />

ADVISORY BOARD<br />

Kevin Day<br />

County Director and<br />

UCCE Pomology Farm<br />

Advisor, Tulare/Kings<br />

County<br />

Steven Koike<br />

Director, TriCal<br />

Diagnostics<br />

Emily J. Symmes<br />

UCCE IPM Advisor,<br />

Sacramento Valley<br />

Kris Tollerup<br />

UCCE Integrated Pest<br />

Management Advisor,<br />

Parlier, CA<br />

46<br />

USDA Market Facilitation<br />

Program<br />

38<br />

The articles, research, industry updates,<br />

company profiles, and advertisements in this<br />

publication are the professional opinions of<br />

writers and advertisers. <strong>Organic</strong> <strong>Farmer</strong> does<br />

not assume any responsibility for the opinions<br />

given in the publication.<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

3


SCALING UP YOUR FARM—IS IT FOR YOU?<br />

By TAMMY HOWARD | NCAT/ATTRA Sustainable Agriculture Specialist<br />

LOCAL FOODS PURCHASING<br />

has moved beyond farmers markets<br />

to mainstream grocery stores. As<br />

consumers become more interested in<br />

purchasing local foods, chain grocery<br />

stores from Walmart to Safeway tout<br />

their support of local farmers and are<br />

trying to back it up by purchasing from<br />

local or regional farmers. At the same<br />

time, many established farmers want<br />

to move out of time-consuming, often<br />

saturated, direct marketing channels<br />

such as farmers markets and community<br />

supported agriculture models.<br />

What is “Scaling Up?”<br />

One approach is essential, however—<br />

scaling up requires planning. Planning<br />

for improvements and growth within<br />

your operation can help alleviate<br />

growing pains and excessive debt. This<br />

article will include some strategies, but<br />

your approach will depend on your<br />

existing resources and markets, as well<br />

as how much risk you are comfortable<br />

with.<br />

Considerations for Farm Growth<br />

Perhaps the most important question to<br />

ask yourself when considering expanding<br />

your farm and farm markets is why?<br />

Does the expansion align with your<br />

farm goals? Is it going to significantly<br />

affect your quality of life—for better<br />

or for worse? Consider revisiting your<br />

goals. If you have not developed goals<br />

Continued on Page 6<br />

In a recent article titled “How to know<br />

when to scale up,” in Growing For<br />

Market newsletter, Jed Beach a farm<br />

consultant and farmer at 3 Bug Farm<br />

says this term is used a lot by service<br />

providers and consultants to signify<br />

an expansion in scale of marketing<br />

channels, production area or animal<br />

numbers to meet regional marketing<br />

demands for local foods. He argues<br />

that for the most part there are better<br />

ways for farmers to meet their quality of<br />

life and profitability goals than a farm<br />

expansion. It is important to keep in<br />

mind that there is not a one-size-fits-all<br />

approach to expanding your farm.<br />

Gardens of Eagan started focusing on wholesale production initially as a certified organic supplier to<br />

the coop chain in the Twin Cities in Minnesota. Eventually the farm was bought by the coop to be a<br />

direct supply chain for the farm. As of 2015 the coop was considering selling the land as it was in a<br />

highly desirable suburban corridor. See: https://atinadiffley.com/history-of-diffleys-gardens-of-eagan/<br />

All photos courtesy of Tammy Howard, NCAT.<br />

4<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


agrinos.com<br />

<strong>Organic</strong> Products That Boost Your Bottom Line<br />

Available Through Your Local Retailer<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

5


Not all scaling up is through wholesale<br />

marketing. Johnson’s Backyard Garden, literally<br />

started in Brenton Johnson’s Backyard. Now it is<br />

the largest organic farm and CSA in Texas.<br />

Continued from Page 4<br />

for your farm or written your goals<br />

down, see the ATTRA publication<br />

Evaluating a Farming Enterprise for a<br />

goals worksheet at https://attra.ncat.<br />

org/attra-pub/summaries/summary.<br />

php?pub=277. Most farmers choose<br />

to expand due to market factors. If<br />

market demand increases or changing<br />

to an intermediate or wholesale market<br />

channel is in order, expansion will be<br />

inevitable.<br />

Market Assessment and<br />

Considerations<br />

Expanding your farm requires a wellthought-out<br />

marketing plan. Wholesale<br />

markets require product quality and<br />

consistency. It is important to consider<br />

whether or not you are able to produce<br />

a quality product consistently throughout<br />

the season. One of the best ways<br />

to make this determination is through<br />

excellent planning and record keeping.<br />

Did you produce more product at a<br />

consistent quality than you could sell?<br />

Then expansion may be a good choice.<br />

Intermediate markets are a good<br />

segue into larger wholesale channels.<br />

Producers are one step removed from<br />

the end user—think small grocery<br />

stores, restaurants, aggregators. They<br />

allow the producer to maintain a brand<br />

identity and have a higher return on<br />

their product. They are ideal for midscale<br />

producers and are a great way for<br />

farmers to dabble in wholesale markets<br />

and farm expansion, but with a lower<br />

risk. Below is an overview of intermediate<br />

marketing channels to consider<br />

when expanding your farm:<br />

Grocery Stores<br />

Grocery stores vary widely in their<br />

volume and food-safety requirements.<br />

Independent grocery stores and food<br />

cooperatives can be more amenable to<br />

limited volume and lack of consistency.<br />

Larger chain grocery stores may have<br />

shelving fees and regional distribution<br />

models that might make it harder to<br />

break into supplying them. The best<br />

way to find out about grocery store<br />

requirements is to contact the produce<br />

manager.<br />

See the ATTRA Marketing Tipsheet<br />

Tips for Selling to Grocery Stores<br />

https://attra.ncat.org/attra-pub/summaries/<br />

summary.php?pub=387<br />

CSA<br />

There are several very large farms that<br />

sell through a community supported<br />

agriculture (CSA) model. CSAs are<br />

complex in that you have to manage<br />

a lot of different crops as well as deal<br />

with your customers. It is important to<br />

have experience selling through a CSA<br />

before expanding to a larger scale. It is<br />

also important to consider your goals<br />

for expansion. Is your expansion goal<br />

to specialize and simplify the number<br />

and types of crops that you grow? If so,<br />

a CSA is probably not a good marketing<br />

option.<br />

For more information, see ATTRA’s<br />

publication Tips for Selling<br />

through CSAs<br />

https://attra.ncat.org/attra-pub/summaries/<br />

summary.php?pub=391<br />

Restaurants<br />

Selling to restaurants can be a great way<br />

to scale up the farm. This opportunity<br />

really depends on the restaurant and<br />

their purchasing volume, however.<br />

Some restaurants will want small<br />

quantities of very specialized products<br />

from farmers but buy larger quantity<br />

items from a wholesale distributor.<br />

Contact chefs that have expressed a<br />

desire to purchase local foods. Many<br />

local food organizations have events<br />

that connect producers with restaurant<br />

and other wholesale markets. Keep an<br />

eye out for these types of events locally.<br />

Some restaurants and grocery stores are<br />

willing to finance equipment purchases.<br />

Gallatin Valley Botanical in Bozeman,<br />

Montana worked with a large restaurant<br />

in Bozeman to scale up their farm. Ale<br />

Works has partnered with Matt and<br />

Jacy Rothschiller since 2010, when they<br />

invested in the family’s organic vision at<br />

a key moment when expansion capital<br />

was needed.<br />

Their first initiative—Cash for<br />

Carrots—helped Matt and Jacy purchase<br />

farm equipment to expand their<br />

carrot production such as a seeder and<br />

root washer. Ale Works was paid back<br />

in veggies. The collaboration earned Ale<br />

Works an EcoStar award in 2014.<br />

They also stepped up to help the family<br />

purchase neighboring Rocky Creek<br />

Farm in 2018, increasing their acreage<br />

and ensuring the longevity of an organic<br />

family farm just three miles outside<br />

busy downtown Bozeman. (Montana<br />

Ale Works, <strong>2019</strong>)<br />

Aggregators and Food Hubs<br />

If your operation is not quite large<br />

enough to reach wholesale volumes, you<br />

may need to aggregate your product<br />

with products from other growers.<br />

This can pose a challenge for product<br />

quality, consistency, and traceability.<br />

Aggregating can also have significant<br />

implications for food safety and marketing<br />

(Day-Farnsworth et al., 2009).<br />

6<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


There are many innovations and<br />

solutions that have helped growers<br />

successfully aggregate their products to<br />

sell to larger markets. Food hubs coordinate<br />

the aggregation of products from<br />

multiple producers. Some food hubs<br />

can be Internet-based, or virtual. Others<br />

provide the physical infrastructure for<br />

packing and shipping quantities that<br />

most small-scale producers find difficult<br />

to manage on their own. An older study<br />

of marketing through food hubs as a<br />

way to meet the demand for local foods<br />

at a wholesale level, researchers found<br />

the following innovations to be most<br />

successful:<br />

• Pre-season planning among grower<br />

pools can help match supply to demand<br />

and give growers a better idea of what it<br />

costs to produce specific products.<br />

• Buyers, growers, and distributors can<br />

collaboratively project product sales in<br />

advance of the season, and growers can<br />

plant according to these projections.<br />

•Aggregators and distributors can<br />

provide buyers with product availability<br />

updates at least weekly during the<br />

growing season.<br />

• Growers and entrepreneurs can pool<br />

their resources to improve their storage<br />

capacity, make transportation more<br />

efficient, and streamline logistics.<br />

• Development of processing infrastructure<br />

can build markets for blemished<br />

produce that may not make the cut<br />

for fresh market sales but can serve as<br />

ingredients in processed foods (Day-<br />

Farnsworth et al., 2009).<br />

For more information and models<br />

on aggregating, see the Good Food<br />

Network’s Food Hub Center. This<br />

includes information and resources<br />

on starting and managing foods<br />

hubs. http://www.ngfn.org/resources/<br />

food-hubs<br />

Schools and Other<br />

Institutional Buyers<br />

Selling to institutions such as schools,<br />

hospitals, and government agencies<br />

can be a challenge because they often<br />

have tight budgets, are locked into<br />

contracts with certain distributors, and<br />

have limited cooking capacity. There is<br />

growing interest on the part of hospitals<br />

and schools in sourcing local products,<br />

however. It is likely that food safety<br />

requirements will be greater in these<br />

settings, and producers will need higher<br />

liability insurance. If you intend to sell<br />

to institutions, it is also important to<br />

Continued on Page 8<br />

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Call 1.800.451.2888 or learn more at intrepidtrio.com<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

7


Continued from Page 7<br />

consider whether or not you are able<br />

to provide a consistent quantity and<br />

supply, and if the price point is acceptable.<br />

Contact the food service manager<br />

at the institution you are interested<br />

in selling to, in order to find out their<br />

requirements.<br />

For more information, see ATTRA’s<br />

publication Tips for Selling to<br />

Institutional Markets<br />

https://attra.ncat.org/attra-pub/summaries/summary.php?pub=399<br />

With wholesale markets, there is<br />

typically not a higher price point or<br />

brand identity retention. Some growers<br />

appreciate the security of forward<br />

contracting and less time spent on<br />

marketing despite the lower price point.<br />

Wholesale Success, is an essential guide<br />

for fruit and vegetable farmers that are<br />

considering scaling up for wholesale<br />

markets. See the Resources section of<br />

this article for information on purchasing<br />

this manual.<br />

Tips for Wholesale Success—<br />

Excerpted from Wholesale Success by<br />

Family Farmed<br />

• Buyers want larger quantities—many<br />

prefer pallets. Production should yield a<br />

consistent weekly supply.<br />

• Producers must build relationships<br />

with wholesale buyers and stay in touch<br />

regularly to communicate issues such as<br />

timing, quantity, price, quality, etc.<br />

• Field heat must be removed with<br />

proper cooling. The “cold chain” must<br />

be maintained from the field to the customer<br />

with refrigerated storage of most<br />

fruits and vegetables.<br />

• Products must be sorted uniformly<br />

to match United States Department of<br />

Agriculture (USDA) grades. Food safety<br />

procedures must be followed including<br />

necessary record keeping.<br />

Distributors<br />

Produce distributors are businesses that<br />

aggregate product and resell it in small<br />

or large quantities to their customers.<br />

Distributors may range in size from an<br />

individual with a van to a company with<br />

a fleet of eighteen-wheelers.<br />

Distributors primarily purchase directly<br />

from farmers, although they may also<br />

buy from brokers or packing houses.<br />

Most distributors will expect producers<br />

to follow stringent food safety requirements<br />

and use an invoicing system.<br />

For more information, see ATTRA’s<br />

publication Tips for Selling to Produce<br />

Distributors<br />

https://attra.ncat.org/attra-pub/summaries/summary.php?pub=403<br />

Infrastructure Evaluation and<br />

Needs<br />

Equipment<br />

The type of market will dictate the level<br />

of infrastructure investment. Typically,<br />

a farm that expands to sell through<br />

wholesale channels moves from a<br />

very diverse operation to one that is<br />

more specialized. Nationally, there are<br />

several regional CSAs that have scaled<br />

up to serve more than 1,000 members.<br />

Managing 50 + crops at that scale can be<br />

very difficult but there are some farmers<br />

that have successfully pulled it off.<br />

Generally, however, most farmers that<br />

scale up decrease the diversity of their<br />

crops. While you may grow fewer crops,<br />

these crops should be available consistently,<br />

for a longer period of time, to<br />

satisfy your markets. If you choose to<br />

grow fewer crops, it is also important<br />

to manage soil quality on your farm<br />

through crop rotations, cover cropping,<br />

and other measures. This will typically<br />

require specialized planting, harvesting<br />

and cultivation equipment. Many farms<br />

that choose to expand, have acquired<br />

equipment over a period of time,<br />

however.<br />

As Jean-Paul Courtens of the Roxbury<br />

Agriculture Institute and Hudson<br />

Valley Food Hub says in his Roxbury<br />

Farm Equipment manual “The ideal<br />

equipment system for your farm is (a<br />

Continued on Page 10<br />

This flatbed trailer is converted into a field based grader in the peak harvest season. Consider what<br />

your current farm resources are. Where do you need to specialize, and what equipment investments<br />

can address the “weak link” on your farm?<br />

8<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

9


Continued from Page 8<br />

decision) you must make before you<br />

spend a nickel. Purchasing equipment<br />

narrows your options for future purchases.<br />

Try to discover what the weakest<br />

link on your farm is. The chain breaks<br />

at the weakest link. Out of this you<br />

create a list of priorities of equipment<br />

to purchase. At our farm we are very<br />

dependent on good plant establishment<br />

from transplants. For years we set our<br />

plants out with a water-wheel planter.<br />

As we grew in size, this method developed<br />

problems: it was time consuming,<br />

the planter was not ergonomically well<br />

designed for long periods of work, and<br />

plants would not get into the fields<br />

when we had only small windows of<br />

opportunity. Our field production<br />

suffered, so the process of transplanting<br />

became our weakest link. Reducing the<br />

number of transplants was in our case<br />

not an option. We bought a high-speed<br />

carousel planter that allowed us to<br />

increase the efficiency of transplanting<br />

by 300 percent It is important to<br />

be realistic about the scale you will be<br />

operating at and allow for improvement.”(Courtens,<br />

2006)<br />

Land<br />

Often, one of the limiting factors for a<br />

farm expansion is land access. Leasing<br />

land can be a great option if financing<br />

a land purchase is not possible. It also<br />

gives you the opportunity to try farming<br />

at a larger scale without committing to a<br />

piece of land through purchasing. When<br />

renting, however, it is important to have<br />

a lease that is fair and legal. Research<br />

the market price of land rentals in your<br />

region. Your county cooperative extension<br />

office or farmland preservation<br />

organizations may have local land-lease<br />

rates. The Farm Commons provides<br />

information on leasing and lessee and<br />

landowner rights. It also provides<br />

sample leases. See https://farmcommons.org/land-matters<br />

Another consideration when leasing<br />

land is the quality of the land and<br />

the existing infrastructure. If you are<br />

leasing, it is important to use land that<br />

will not take a lot of time and resources<br />

to improve. If the land is excessively<br />

“<br />

When renting, however, it is important to have<br />

a lease that is fair and legal. Research the<br />

market price of land rentals in your region.<br />

weedy or has poor soil, it is likely not<br />

worth investing time because you will<br />

not get any equity out of your land<br />

improvements. It is also important to<br />

consider access to the land, as well as to<br />

water and electricity.<br />

The ATTRA publication Tips for Farm<br />

Leases and Contracts: Creating Smart,<br />

Effective Documents (https://attra.ncat.<br />

org/attra-pub/summaries/summary.<br />

php?pub=427) can help you understand<br />

the considerations in developing an<br />

effective and fair farm lease.<br />

If expanding your farm has been a part<br />

of your long-term goals, buying land<br />

may be a better option than leasing.<br />

Purchasing can be costly, especially<br />

if you live in an area that has high<br />

land prices. Financing the purchase of<br />

land can be difficult. The USDA-Farm<br />

Service Agency (FSA) can be a great<br />

option for obtaining a low-interest loan<br />

for the purchase of land or equipment<br />

for your expansion if you do not qualify<br />

for a conventional loan. Any financer<br />

will expect you to have a projected cash<br />

flow statement to demonstrate that your<br />

expansion will be profitable.<br />

The ATTRA publication Finding<br />

Land to Farm (https://attra.ncat.<br />

org/attra-pub/summaries/summary.<br />

php?pub=174) includes important considerations<br />

as well as helpful resources<br />

on leasing or purchasing land.<br />

Labor<br />

Labor is a very important, if not the<br />

most important consideration for<br />

scaling up your farm. Labor costs can<br />

quickly eat into gross sales on a vegetable<br />

farm of any size. Labor requires a<br />

”<br />

whole new level of planning, financial<br />

management, and communication. Yet,<br />

if you are scaling up your farm, you<br />

most likely will need to hire labor. It<br />

can be difficult to find labor and many<br />

farmers refrain from scaling up for this<br />

reason alone. Consider whether you<br />

enjoy working with people and feel like<br />

you have the management skills to take<br />

on employees. Check into your state’s<br />

labor laws before hiring anyone. If you<br />

intend on hiring labor, at the minimum<br />

you will need to pay workers compensation<br />

tax and the state’s minimum wage.<br />

In a study about livelihoods of several<br />

different scales of market farms, the<br />

Center for Integrated Agricultural<br />

Systems found that vegetable farms<br />

over 12 acres often have crews of 10<br />

or more people during the growing<br />

season. A 20-acre vegetable farm may<br />

require 12,500 or more total labor hours<br />

per year. The four large-scale organic<br />

operations in their study ranged from<br />

462 to 613 total labor hours per acre<br />

and averaged 554. The farmers themselves<br />

accounted for between 17 percent<br />

and 45 percent of the total labor hours<br />

in these enterprises. Payroll expenses<br />

consumed between 19 percent and 41<br />

percent of gross farm sales (average of<br />

32 percent) (Hendrickson, 2005).<br />

Return on Investment and Gross<br />

Margin—In Other Words, are<br />

you Financially Equipped for a<br />

Farm Expansion?<br />

Jed Beach in his article in Growing<br />

for Market recommends that every<br />

farm have an understanding of their<br />

“gross margin” before considering an<br />

expansion. He says “Gross margin is an<br />

10<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


important measurement of efficiency<br />

for any farm—it measures your ability<br />

to convert sales into gross profit. The<br />

higher the gross margin, the better.”<br />

Calculating gross margin happens by<br />

simply subtracting your variable costs<br />

from your gross revenue (AKA your<br />

sales). This calculates your “gross profit.”<br />

Next, divide your gross profit by your<br />

gross revenues. This calculates your<br />

gross margin—the percentage of every<br />

dollar in sales you make that is gross<br />

profit (Beach <strong>2019</strong>). He suggests tracking<br />

your gross margin over time. If it<br />

starts to go up—maybe it is a good time<br />

to expand your farm.<br />

Another important consideration is<br />

your return on investment. In other<br />

words, will you make more money<br />

based on your investment if you<br />

expand? The publication titled Fearless<br />

Farm Financing helps farmers gain a<br />

deeper understanding of their finances.<br />

Chapter 13 on Farm Investment<br />

Analysis is a great place to start in<br />

breaking down the decision into a series<br />

of questions that you should consider<br />

when thinking of making investments<br />

to expand a farm enterprise. Fearless<br />

Farm Financing is a great book to have<br />

in your farm library.<br />

Fork. <strong>2019</strong>.<br />

https://www.montanaaleworks.com/<br />

farm-to-fork<br />

Day-Farnsworth, Lindsey, Brent<br />

McCown, Michelle Miller, and Anne<br />

Pfeiffer. 2009. Scaling Up: Meeting<br />

the Demand for Local Food. Center<br />

for Integrated Agricultural Systems,<br />

Madison, WI. www.cias.wisc.edu/<br />

scaling-up-meeting-the-demand-forlocal-food/<br />

Resources<br />

ATTRA Scaling up for institutional<br />

markets tutorial<br />

https://attra.ncat.org/tutorials/<br />

Scaling up your Vegetable Farm for<br />

Regional Markets<br />

https://attra.ncat.org/attra-pub/download.php?id=469<br />

Produce Safety tutorial and videos<br />

https://attra.ncat.org/food_safety/<br />

Padgham, J., Dietmann, P., Chase,<br />

C., and Blanchard, C. 2012.<br />

Fearless Farm Finances. Midwest<br />

<strong>Organic</strong> and Sustainable Education<br />

Service. https://mosesorganic.org/<br />

fearless-farm-finances/<br />

Diffley, A. and Slama J. 2012 Wholesale<br />

Success: A <strong>Farmer</strong>’s Guide to Food<br />

Safety, Postharvest Handling, Packing<br />

and Selling Produce. Family Farmed.org<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

FREE online ag resources<br />

publications, podcasts, videos, and more<br />

Scaling up your farm to meet regional<br />

market demand takes a lot of planning<br />

and investment. Revisit your farm goals<br />

to insure that a farm expansion aligns<br />

with your farm and lifestyle goals. Be<br />

sure to do some return on investment<br />

calculators to make sure your expansion<br />

will pay off in the not so distant future<br />

and finally, before expanding, make sure<br />

you have a thorough marketing plan.<br />

References<br />

Beach, Jed. April <strong>2019</strong>. How to know<br />

when to scale up. Growing for Market.<br />

Courtens, Jean—Paul. 2006. Roxbury<br />

Farm Equipment. Regenerative Farming<br />

Practices-Information for <strong>Farmer</strong>s.<br />

https://www.roxburyfarm.com/<br />

information-for-farmers<br />

How can ATTRA help you?<br />

Trusted technical assistance for your ag challenges<br />

Call toll-free 800-346-9140 or 800-411-3222 (español)<br />

Montana Ale Works Web site. Farm to<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

11


<strong>Organic</strong> Price Premiums<br />

Under Pressure<br />

By ROLAND FUMASI | Senior Horticulture Analyst, Rabo AgriFinance<br />

THE ORGANIC PRODUCE<br />

market has had tremendous<br />

growth over the last five years. But<br />

could the sector’s rapid expansion be<br />

damaging its own prices?<br />

A few years ago demand for organic<br />

produce was expanding faster than the<br />

industry was growing supply. The telltale<br />

signs were rising prices alongside rising<br />

volumes. Between 2013 and 2015, retail<br />

prices for the top seven organic produce<br />

items rose by an unweighted average of<br />

1.3 percent per year. Recently however,<br />

there are indications that growth in<br />

organic movement has changed as<br />

retail prices have declined by an annual<br />

unweighted average of 0.4 percent in<br />

2016-2018.<br />

In spite of softer prices, retail volume<br />

growth has slowed for these top-selling<br />

organic products. In 2013-2015, retail<br />

volume rose by an unweighted annual<br />

average of 13.8 percent. In 2016-2018,<br />

retail volume growth slowed to 8.9<br />

percent per year. Growth in organic berry<br />

volumes is a notable exception, as volume<br />

growth was higher in 2016-2018, but<br />

the rate of growth ticked lower in 2017<br />

and 2018.<br />

At Rabo AgriFinance, we dove into analysis<br />

mode to make sense of the numbers.<br />

The data suggest that things have changed<br />

and will continue to change. It is likely<br />

that for some fresh produce crops,<br />

short-run demand by consumers who<br />

strictly buy organic has been satisfied<br />

by increasing supplies. The value-chain<br />

must now move additional supplies to<br />

consumers with a different demand<br />

profile. This second group—the majority<br />

of U.S. consumers—are willing to buy<br />

organic produce some of the time but<br />

are much more price sensitive than strict<br />

organic consumers. As organic supplies<br />

have increased, this price sensitivity has<br />

resulted in weaker organic prices.<br />

Shipping-Point Volumes<br />

Continue Higher, But Prices Have<br />

Declined<br />

Reported organic shipping-point volumes<br />

were higher for most crops in 2018,<br />

and annual increases in shipping-point<br />

volume have accelerated for some fresh<br />

produce items. <strong>Organic</strong> apple, orange,<br />

strawberry and bell pepper movement<br />

have all shown continued acceleration<br />

in growth. In 2010-2012, average annual<br />

growth in volume for apples, strawberries<br />

and bell peppers were 6 percent, 14<br />

percent, and 145 percent, respectively.<br />

From 2016 to 2018, average annual<br />

reported volume growth was 14 percent,<br />

26 percent, and 185 percent, respectively.<br />

Annual growth in organic blueberry,<br />

cantaloupe, and grape tomato volumes<br />

continues, but growth rates have moderated<br />

in recent years (Figure 1, see<br />

page 13).<br />

The continued growth in organic volumes<br />

has now begun to weigh negatively<br />

on shipping-point prices. During the<br />

2016-2018 period, seven of the eight<br />

organic produce items we compared had<br />

declines in average annual price. Table<br />

grapes were the exception, but they were<br />

also the only crop that had a reduction<br />

in average annual volume. However,<br />

percentage volume gains have been much<br />

higher than the percentage price declines,<br />

resulting in increased revenues for shippers,<br />

and indicating a high level of price<br />

elasticity for organic produce. We also<br />

note that the price declines in 2016-2018<br />

followed sharp price increases during the<br />

2010-2015 period (Figure 2, see page 13).<br />

Due to the increased yield risk and<br />

labor costs of organic produce production,<br />

relative to conventionally-grown<br />

produce, growers/shippers expect to<br />

receive a premium price. The premium<br />

level needed varies depending on the<br />

specific crop, location and grower.<br />

Without an adequate premium to offset<br />

the increased risk and cost, producers<br />

will find it challenging to justify organic<br />

production. Retailers are demanding<br />

increased organic volumes, but retail<br />

prices are being lowered—in some<br />

cases—to adequately move the higher<br />

volumes. As organic produce continues<br />

to become more mainstream and supplies<br />

continue to increase, the organic market<br />

will continue to more closely resemble<br />

the conventionally-grown market.<br />

Over-supply will cause immediate—and<br />

sometimes extreme—declines in price.<br />

These changes are already leading to<br />

decreased organic premiums.<br />

Of the crops in which adequate data<br />

allowed comparison, half showed<br />

clear reductions in organic premiums.<br />

Premiums for organic apples, blueberries,<br />

pears, strawberries and bell peppers<br />

have come under pressure, while organic<br />

premiums are holding up better for cantaloupe,<br />

table grapes, oranges and grape<br />

tomatoes (Figure 3, see page 13).<br />

Note: Prices used were volume-weighted<br />

weekly averages in each year, and were<br />

only compared for weeks in which both<br />

prices and volumes were reported for both<br />

organic and conventional options.<br />

Reported shipping-point movement and<br />

prices for many organic crops have only<br />

become significant since 2016. <strong>Organic</strong><br />

premiums for this group of crops are<br />

12<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


average annual change in reported volume<br />

average annual change in reported volume<br />

Figure 1. Figure 1. Changes 1. Changes in in <strong>Organic</strong> in <strong>Organic</strong> Shipping<br />

Shipping<br />

Point Volumes, Point Volumes, 2010-2018<br />

2010-2018<br />

225%<br />

225%<br />

200%<br />

200%<br />

175%<br />

175%<br />

150%<br />

150%<br />

125%<br />

125%<br />

100%<br />

100%<br />

75% 75% 75%<br />

50% 50% 50%<br />

25% 25% 25%<br />

0% 0% 0%<br />

-25%<br />

-25%<br />

-50%<br />

-50%<br />

average annual change in reported volume<br />

average annual change in weekly volume-weighted<br />

price<br />

Figure 2. Figure 2. Changes 2. Changes in in <strong>Organic</strong> in <strong>Organic</strong> Shipping<br />

Shipping<br />

Point Prices, Point 2010 Prices, -2018<br />

2010 -2018<br />

20% 20% 20%<br />

15% 15% 15%<br />

10% 10% 10%<br />

5% 5% 5%<br />

0% 0% 0%<br />

-5% -5% -5%<br />

-10%<br />

-10%<br />

-15%<br />

-15%<br />

-20%<br />

-20%<br />

average annual change in weekly volume-weighted<br />

price<br />

average annual change in weekly volume-weighted<br />

price<br />

2010-2012 2010-2012 2013-2015 2013-2015 2016-2018<br />

2016-2018<br />

2010-2012 2010-2012 2013-2015 2013-2015 2016-2018<br />

2016-2018<br />

average weekly volume-weighted percent<br />

average weekly volume-weighted percent<br />

premium<br />

premium<br />

average weekly volume-weighted percent<br />

premium<br />

140%<br />

120%<br />

100%<br />

80% 80%<br />

60% 60%<br />

40% 40%<br />

20% 20%<br />

0% 0%<br />

Figure 3. Figure 3. <strong>Organic</strong> 3. <strong>Organic</strong> Produce Produce Shipping-Point Shipping-Point Price Premiums, Price Premiums, 2014 - 2018 -2014 - 2018<br />

140%<br />

120%<br />

100%<br />

80%<br />

60%<br />

40%<br />

20%<br />

0%<br />

2014 2014 2015 2015 2016 2016 2017 2017 2018<br />

2018<br />

compared in (Figure 4, see page 14).<br />

200%<br />

<strong>Organic</strong> premiums for cauliflower,<br />

200%<br />

180%<br />

celery,<br />

180%<br />

kale, spinach and sweet 160%<br />

corn<br />

160%<br />

appear to<br />

be trending positive. 140% Artichoke, 140% green<br />

120%<br />

leaf lettuce, iceberg lettuce and 120% red leaf<br />

100%<br />

100%<br />

lettuce organic premiums 80% 80% have weakened.<br />

80%<br />

For other crops, any 60% discernable 60% 60% trend is<br />

harder to see. 40% 40%<br />

average weekly volume-weighted percent<br />

premium<br />

average weekly volume-weighted percent<br />

premium<br />

average weekly volume-weighted percent<br />

premium<br />

20% 20%<br />

0% 0%<br />

To aid growers deciding whether to<br />

expand more acres into organic production,<br />

we categorized the opportunity<br />

and risk levels for crops. Crops in the<br />

Positive category could experience shortrun<br />

organic supply expansion and most<br />

likely maintain suitable organic price<br />

premiums. The Neutral category crops<br />

may reach undesirable premium levels<br />

if supply expansion occurs too rapidly.<br />

Crops in the Caution category are experiencing—or<br />

are approaching—premium<br />

Figure 4. Figure 4. <strong>Organic</strong> 4. Produce <strong>Organic</strong> Produce Shipping- Shipping- Point Price Point Premiums, Price Premiums, 2016 - 2018 - 2016 - 2018<br />

40%<br />

20%<br />

0%<br />

levels that do not adequately compensate<br />

suppliers for the increased risk and<br />

cost of organic production (Table 1, see<br />

page 14).<br />

Short-Run Opportunities<br />

Aren’t Lost<br />

Strategic opportunities still exist for<br />

crops that fall in the Neutral or Caution<br />

categories—which we determined by the<br />

annual averages for organic premium<br />

pricing. There are still seasonal opportunities,<br />

in which organic premiums<br />

remain 2016significantly 2017high. 2017 For 2018 example, 2018 2018<br />

organic premiums for blueberries<br />

averaged 45 percent in 2018 on a weekly<br />

volume-weighted basis. There were nine<br />

weeks, however, in which premiums rose<br />

to above 90 percent and three weeks in<br />

which they were above 100 percent. The<br />

opportunity to take advantage of these<br />

market opportunities depends heavily<br />

on the specific growing region, which<br />

influences the ability to target particular<br />

market windows.<br />

Another consideration is that the<br />

presented data are averages across all<br />

varieties, pack sizes and grades. There<br />

may be opportunities for crops in the<br />

Caution category when more specific<br />

agro-economic conditions are considered.<br />

The level of price premium needed to<br />

compensate for increased yield risk and<br />

production cost will also vary by grower/<br />

supplier. We tend to use a minimum of 40<br />

percent premium as a rule-of-thumb, but<br />

some producers may need more, while<br />

Continued on Page 14<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

13


2010-2012 2013-2015 2016-2018<br />

average weekly volume-weighted percent<br />

premium<br />

compensate suppliers Figure 3. <strong>Organic</strong> for the Produce increased Shipping-Point risk and cost Price of organic Premiums, production 2014 - 2018(See Table 1).<br />

140%<br />

Table 1: Cauon is Warranted for Short- Run Supply Expansion in Specific Crops<br />

120%<br />

Positive<br />

100%<br />

Neutral Caution<br />

Artichokes 80%<br />

Kale Broccoli Apples<br />

60%<br />

Cabbage Oranges Carrots Bell Peppers<br />

40%<br />

Cantaloupe 20%<br />

Spinach Iceberg Lettuce Blackberries<br />

Cauliflower<br />

0%<br />

Sweet Corn Lemons Blueberries<br />

Celery Sweet Potatoes Red Leaf Lettuce Green Leaf Lettuce<br />

Grape Tomatoes Table Grapes Romaine Lettuce Pears<br />

Honeydew<br />

Strawberries<br />

2014 2015 2016 2017 2018<br />

Source: Rabobank <strong>2019</strong><br />

average weekly volume-weighted percent<br />

premium<br />

200%<br />

180%<br />

160%<br />

140%<br />

120%<br />

100%<br />

80%<br />

60%<br />

40%<br />

20%<br />

0%<br />

Figure 4. <strong>Organic</strong> Produce Shipping- Point Price Premiums, 2016 - 2018<br />

2016 2017 2018<br />

Continued from Page 13<br />

others will be adequately compensated<br />

with less. Growers who have implemented<br />

strategies that effectively lower their yield<br />

risk in organic production will have a<br />

stronger incentive to continue to increase<br />

organic production—even in the shortrun—for<br />

crops listed in our ‘Caution’<br />

category. Shippers who maintain organic<br />

premiums at levels higher than competitors—through<br />

branding, quality of<br />

product, or quality of service—will have<br />

greater incentive to continue expanding<br />

organic offerings. And they will be better<br />

able to compensate their growers.<br />

Mid-to Long-Term Opportunities<br />

Remain, But the Game has<br />

Changed<br />

Driven by consumer and retailer-centric<br />

demand forces, as well as regulatory<br />

pressures that favor organic production,<br />

we expect organic produce production to<br />

continue to increase, and that long-run<br />

opportunities will continue to exist in<br />

the space. Growers will have to continue<br />

to adapt to effectively take advantage of<br />

changes in the market.<br />

Further out, as more millennial consumers<br />

grow their disposable income and<br />

start families, it is likely that the demand<br />

for strict, organic-only produce purchases<br />

will continue to grow; especially given the<br />

continued expansion of organic promotion<br />

by retailers. However, with greater<br />

financial responsibility, comes the potential<br />

of increasing price sensitivity for this<br />

group of consumers as well. Generation<br />

Z consumers will ultimately add fuel to<br />

these trends.<br />

<strong>Organic</strong> produce availability has now<br />

become mainstream, which means<br />

that the organic produce market will<br />

continue to more closely resemble the<br />

traditionally-grown produce market.<br />

Price strength—or weakness—has and<br />

will become most heavily influenced by<br />

supply-side gaps and gluts. Technological<br />

advances and continued improvements<br />

in production practices will help ensure<br />

long-run profitability for adaptive<br />

suppliers. Figuring out how to produce<br />

organically at a unit cost that is similar<br />

to conventional production is the evasive<br />

but long-run goal.<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

14<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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<strong>October</strong>/<strong>November</strong> <strong>2019</strong> www.organicfarmermag.com 15


Mating Disruption for Navel<br />

Orangeworm Available for<br />

<strong>Organic</strong> Nut Crops<br />

By DAVID HAVILAND | Entomology and Pest Management Advisor, UCCE Kern County<br />

By JHALENDRA RIJAL | UC IPM Advisor, Northern San Joaquin Valley<br />

Photo courtesy of David Haviland.<br />

16<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


EFFECTIVE MANAGEMENT OF NAVEL<br />

orangeworm requires an integrated approach to<br />

pest management. This is especially true in organic<br />

nut crops where insecticides that are industry standards<br />

in convention orchards are not available. This puts<br />

added emphasis on the need for variety selection, winter<br />

sanitation, timely harvest, and mating disruption.<br />

Mating Disruption<br />

Mating disruption works by using dispensers to flood<br />

an orchard with synthetically-produced pheromone,<br />

thus interrupting the ability of male moths to find and<br />

mate with females. Reductions in eggs and larvae occur<br />

if females fail to mate or if there is a delay in when<br />

mating occurs.<br />

There are currently two mating disruption products<br />

registered for use in organic nut crops in California.<br />

The first is Cidetrak NOW Meso from Trécé. The ‘Meso’<br />

dispenser looks like a foot-long strip of rubber that<br />

releases pheromone passively throughout the season.<br />

The emitters are typically hung in the orchard at a rate<br />

of 20 per acre, with the label allowing a range of 15 to<br />

Semios pheromone dispensers include climate sensors for automatic,<br />

in-canopy degree day tracking and pest flight predictions. Photo courtesy<br />

of Kelly Petersen.<br />

28. Dispensers are hung in the orchard prior to moth emergence<br />

in the spring. Pheromone is released throughout the season for<br />

approximately 150 to 180 days and there is no need to recover the<br />

emitters at the end of the season.<br />

The second product is called Semios NOW Eco from Semios.<br />

This product releases pheromone from pressurized aerosol<br />

Continued on Page 18<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

17


Hand-applied pheromone mating disruption dispenser<br />

for navel orangeworm in pistachio. Photo courtesy of<br />

Trècè, Inc.<br />

Crack a mummy nut and you may find a navel orangeworm inside.<br />

Photo courtesy of Kelly Petersen.<br />

W MESO Continued applied in from pistachio Page orchard 17<br />

Semios NOW Eco) reduced captures of<br />

male moths in pheromone traps by 93<br />

canisters contained within dispensers. and 90 percent, respectively. The difficulty<br />

of<br />

ch, distributer<br />

The dispensers<br />

with<br />

are<br />

Bear<br />

placed<br />

River<br />

in the tree<br />

Supply<br />

at a<br />

used CIDETRAK®<br />

males to find pheromone traps<br />

rate of 1 per acre prior to moth emergence<br />

MESO in the last spring. year The and standard said, rate “It’s a good were interfering tool in with the the tool-<br />

use of phero-<br />

served as an indicator that the systems<br />

NOW<br />

e will for be pheromone using it puff again by the this dispenser year.” is mone as a way for males to find females.<br />

at 15-minute intervals when moths are At harvest, these two systems reduced<br />

that have active. used The timing CIDETRAK® of pheromone CMDA release + overall NOW damage MESO by 46 or percent, CIDE- including<br />

is controlled remotely via a wireless 22.3 percent reductions for Nonpareil,<br />

OW MESO<br />

network<br />

alone<br />

that allows<br />

or in<br />

the<br />

combination<br />

dispensers to<br />

with<br />

59.7<br />

insecticide<br />

percent reductions<br />

sprays<br />

for Monterey,<br />

found modify to be daily very or effective.<br />

hourly rates based on and 63.5 percent reductions for Fritz<br />

pest pressure, weather conditions, crop across all three locations.<br />

n immediate phenology, need and seasonal to protect phenology your harvest from NOW. Left<br />

of navel orangeworm. Moth activity Similar results were found during 2017<br />

, the economic damage on growers will be devastating. The<br />

is tracked using camera traps that are and 2018 as part of a Pest Management<br />

t is now. remotely The monitored need is immediate.<br />

over a wireless Alliance Project that was funded by<br />

network. The system also includes the California Department of Pesticide<br />

leading weather innovator stations, in a password-protected<br />

mating disruption Regulation, and control also in systems, almonds. This<br />

onventional grower computer and organic interface use. to monitor project did side-by-side comparisons<br />

moths and weather, and degree-day of orchards that were managed conventionally,<br />

typically using sanitation<br />

models. Dispenser installation, maintenance<br />

and removal is provided by the plus one or two insecticide applications,<br />

manufacturer.<br />

versus a neighboring orchard using<br />

®<br />

Trécé Incorporated the same management Tel: 1-866-785-1313 program plus<br />

UC Research 7569 Highway 28 West mating disruption. Fax: 1-918-785-3063 At sites in Lost Hills<br />

INCORPORAT ED<br />

(2018) and Ballico (2018), Cidetrak<br />

NE & KAIROMONE SYSTEMS<br />

Adair, Ok 74330<br />

custserv@trece.com<br />

Trials by the University of California NOW Meso reduced male captures in<br />

USA<br />

www.trece.com<br />

have shown that both mating disruption<br />

systems are effective within translated into 41.9 and 50.0 percent<br />

traps by 100.0 and 94.0 percent, which<br />

conventionally-grown almond orchards. reductions in the pounds of damage<br />

During 2017, side-by-side comparison<br />

trials using 40-acre plots in three At sites in Wasco (2017 and 2018) and<br />

kernels per acre at harvest, respectively.<br />

Kern County orchards were funded by Turlock (2017 and 2018), Semios NOW<br />

the Almond Board. They showed that reduced male captures by 94.7 1/15/19 to 100.0 10:56 AM<br />

Cidetrak NOW Meso and Semios NOW percent with percentage reductions the<br />

Extra (the conventional equivalent of pounds of damaged kernels averaging<br />

63.9 percent.<br />

A separate set of demonstrations in<br />

Modesto during 2018 evaluated the use<br />

of Cidetrak NOW Meso in ~25 acre<br />

orchards. Across all three varieties,<br />

male captures were reduced by 96.4<br />

percent and damage was reduced by<br />

60-90 percent at the center of each plot,<br />

although overall NOW nut damage was<br />

less than 1 percent.<br />

Economic Analysis of Data<br />

Economic analysis of data from all<br />

research trials showed that mating<br />

disruption typically paid for itself.<br />

This was due to a decrease in yield<br />

losses from damaged kernels, and due<br />

to improved quality assessments that<br />

define price premiums at the huller. As<br />

an example of how this worked, imagine<br />

a 2,500 pound per acre conventional<br />

orchard with 3 percent damage. The<br />

grower might typically receive $2.79 per<br />

pound ($2.75 base price plus a $0.04<br />

cent bonus) for a total value of $6,875<br />

per acre. If damage were reduced by 50<br />

percent (typical for mating disruption),<br />

the grower would now have 1.5 percent<br />

damage. The grower would get paid<br />

for another 37.5 pounds of undamaged<br />

kernels, and the entire load might<br />

receive $2.89 per pound ($2.75 base<br />

price plus $0.14 bonus) for a total value<br />

of $7,333 per acre. This is an increase<br />

of $358 per acre, which is two to three<br />

Continued on Page 20<br />

18<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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Continued from Page 18<br />

times the cost of using any mating disruption<br />

product. In hindsight across all<br />

research sites, the cost of mating disruption<br />

exceeded the return on investment<br />

if damage without mating disruption<br />

was under 1 percent, broke even if<br />

damage was around 1.5 to 2 percent,<br />

and very quickly turned into a positive<br />

return on investment any time damage<br />

exceeded 2 percent.<br />

<strong>Organic</strong> growers considering mating<br />

disruption should develop their own<br />

cost-benefit analysis. This is especially<br />

true considering that organic almond<br />

orchards typically have reduced yields,<br />

but higher per-pound prices than the<br />

previous example. Growers should<br />

also consider other benefits of mating<br />

disruption, such as increased crop<br />

exportability due to decreased risk<br />

of aflatoxins, increased ability to sell<br />

in-shell nuts, or the value of marketing<br />

the sustainability of production<br />

practices.<br />

Individual Orchard Conditions<br />

Individual orchard conditions should<br />

also be considered when determining<br />

the fit for a mating disruption system.<br />

This includes the size and orientation<br />

of the orchard as well as the surrounding<br />

landscape. Effective mating disruption<br />

assumes that a solid plume of pheromone<br />

can be maintained within the<br />

orchard. This means that when implementing<br />

mating disruption, bigger is<br />

better. Efficacy is also increased when<br />

orchards are shaped like squares or rectangles.<br />

Efficacy is reduced as orchards<br />

become longer and skinnier, especially<br />

in areas known for high winds that can<br />

blow pheromone off-site.<br />

Orientation of the orchard within the<br />

landscape should also be considered.<br />

This is especially true because mating<br />

Aerosol mating disruption dispenser. Photo<br />

courtesy of Pacific Biocontrol Corporation.<br />

disruption cannot control gravid<br />

moths that fly into the orchard after<br />

mating elsewhere. Mating disruption<br />

works best when the surrounding<br />

landscape does not contain navel<br />

orangeworm hosts, or where the<br />

neighboring growers have effective<br />

sanitation and spray programs. The<br />

ability of navel orangeworm to move<br />

back and forth among neighboring<br />

orchards makes communication with<br />

neighbors essential when trying to<br />

control this pest at a landscape scale. In<br />

an ideal situation, the organic grower<br />

using mating disruption would be<br />

surrounded by neighbors who are also<br />

using mating disruption to contribute<br />

to an even larger, contiguous pheromone<br />

plume.<br />

For more information on mating disruption,<br />

consult with the University of<br />

California Integrated Pest Management<br />

Guidelines found at the UC IPM Web<br />

site (http://ipm.ucanr.edu). Once at<br />

the site, click on Agricultural Pests,<br />

followed by Almonds, Pistachios or<br />

Walnuts. Additional information can<br />

also be provided by your local UC<br />

Cooperative Extension Farm Advisor.<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

20<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

21


<strong>Organic</strong> Methods to<br />

Control Filbertworm<br />

and Other<br />

Hazelnut Pests<br />

By DANITA CAHILL | Contributing Writer<br />

Adult filbertworm. Photo courtesy of Vaughn Walton.<br />

Filbertworm Control Session<br />

GO AHEAD AND GET A<br />

little batty if you want to control<br />

filbertworms in your hazelnut<br />

orchard. Since bats eat night-flying<br />

insects, including the filbertworm<br />

moth, attracting them to your orchard<br />

is a beneficial and organic way to help<br />

control filbertworm population. Give<br />

bats a place to call home by installing<br />

bat boxes.<br />

The Oregon <strong>Organic</strong> Hazelnut Co-op<br />

(OOHC) sponsored a filbertworm<br />

presentation at the Nut Growers Society<br />

Summer Tour in Albany, Oregon. Two<br />

of the four-member panel of experts<br />

had opposite results with bat boxes.<br />

Linda Perrine put up boxes, but never<br />

had a single bat move in. Kirk Reinecke<br />

had better results. He went online to<br />

search out plans, and then built his own<br />

boxes, which the bats sleep in during<br />

the day.<br />

Groundcover going into winter<br />

can create increased filbertworm,<br />

(Melissopus latiferreanus Walsingham)<br />

populations, since debris on the orchard<br />

floor creates a habitat for the overwintering<br />

larval stage. Overwintering larvae<br />

are called hibernacula, “This describes<br />

the larva in its protected case which<br />

is woven from silk and debris,” said<br />

panelist Betsey Miller, an Oregon State<br />

University (OSU) Fruits and Small Nuts<br />

research assistant.<br />

It’s hard for the larvae to overwinter in<br />

extremely wet soil.<br />

Flailing is an important aspect for<br />

organic control of filbertworm. Flail<br />

thoroughly and often. Give orchards<br />

a flail in the spring to remove debris.<br />

Flail after initial nut drop to destroy<br />

larvae—a ½ inch long, cream-colored<br />

worm with brown head that lives inside<br />

the shell and eats the kernel. Flail all<br />

nuts if not picking.<br />

Panelist Taylor Larson said there have<br />

been studies done using fire in hazelnut<br />

orchards in the early to mid-fall to<br />

control filbertworm larvae. “Permitting<br />

is the issue,” he said.<br />

One grower from the audience shared<br />

how he uses pigs to help clean up his<br />

orchard. He puts up hot wire stands and<br />

releases about 30 pigs at a time into the<br />

orchard. When the pigs have cleaned<br />

up one area, he moves them to another.<br />

He later sells the pigs, and raises a new<br />

batch the following year.<br />

Mating Disruption<br />

Using mating disruptor pheromone is<br />

useful for maintaining a low filbertworm<br />

population. It’s a good method<br />

to keep the insects in check, but it’s<br />

not as helpful if there is already a large<br />

population of filbertworm moths in the<br />

orchard. When large quantities of moths<br />

are present, they could still flutter upon<br />

one another by chance.<br />

“Pheromone is heavier than the air, so<br />

it will sink in sloped areas,” Miller said.<br />

About the pheromone dispensers, she<br />

said. “Put them up into the top onethird<br />

of the canopy.”<br />

Other advice from OSU extension<br />

service about organic control of filbertworm:<br />

Use monitoring traps to keep<br />

tabs of insect levels in the orchard. Place<br />

these traps up into the top one third of<br />

the canopy as well. Use four traps for<br />

the first 10 acres. Use one trap per each<br />

additional four acres. If you count two<br />

to three filbertworm moths per trap, or<br />

five filbertworm moths in any one trap,<br />

it’s time to take action. Side note: Very<br />

early moth flight may not be a threat to<br />

crops, especially if there are no nuts yet<br />

developing.<br />

22<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


"It’s best to hang them<br />

before bud break.<br />

Dispensers are easier<br />

to hang at that time of<br />

the year"<br />

Filbertworm larvae on hazelnut. Photo courtesy of Chris Hedstrom.<br />

Other moths will also fly into the traps.<br />

To identify the filbertworm moth, look<br />

for a small moth with gold scales on the<br />

wings. “They are approximately 1 cm<br />

from head to wing tip with an 1.8 cm<br />

wingspan. The golden bands along their<br />

wings are distinct markings; they have<br />

a metallic shine in the sunlight,” Miller<br />

explained.<br />

OSU Extension advice when using<br />

pheromone, or mating disruptors: The<br />

Meso dispensers/rings work best in<br />

orchards of at least 10 acres in size, and<br />

"Not seeing<br />

moths in your<br />

traps? Don’t<br />

worry, that’s<br />

actually good<br />

news."<br />

in those with more “core” than “edge.”<br />

Follow the label recommendation of<br />

20-plus dispensers per acre. It’s best to<br />

hang them before bud break. Dispensers<br />

are easier to hang at that time of the<br />

year. Also, they’ll be in place before<br />

the first flight of the moths, which<br />

can happen as early as mid-May. The<br />

orchard canopy helps hold the pheromone<br />

in the orchard.<br />

Not seeing moths in your traps? Don’t<br />

worry, that’s actually good news. The<br />

pheromone point source is the trap,<br />

which is releasing a cloud of pheromones.<br />

The pheromones emitted<br />

imitate those given off by female moths<br />

to attract mates. If the male moth can’t<br />

find the trap, it means he’s confused by<br />

the pheromones and likely can’t find<br />

the female moth, either. It’s a sign that<br />

mating disruption is working.<br />

Perrine used Entrust for nine out of<br />

ten years to control filbertworm and<br />

other insects that overwinter. The active<br />

ingredient in Entrust is Spinosad. Use<br />

10 fluid ounces per acre at egg hatch.<br />

The year Perrine tried a different<br />

product wasn’t as good a production<br />

year for her. But she has concerns about<br />

using the same spray year after year.<br />

“We are going to build up resistance if<br />

this is the only product we have to use.”<br />

Hazelnut susceptibility to the filbertworm<br />

is based on shell thickness.<br />

Thinner-shelled varieties such as<br />

McDonald, Wepster, Dorris, Yamhill,<br />

Willamette and Sacajawea are more<br />

susceptible. Jefferson and Polly O are<br />

in the middle of the road, as far as shell<br />

thickness and susceptibility goes.<br />

As for cost, mating disruption is comparable<br />

in cost to that of chemical spray<br />

management of filbertworms. Some<br />

growers choose to use mating disrupter<br />

pheromone in the orchard and use<br />

conventional full-coverage insecticide<br />

spray along the border, whether growing<br />

organically or conventionally. Perrine<br />

discourages organic growers from using<br />

conventional spray in the border. She<br />

sited climate change and an already<br />

large decrease in insect populations as<br />

the reason.<br />

In at least two studies, there was no<br />

difference shown in crop damage between<br />

mating disruption plots and grower standard<br />

plots. However, filbert aphid counts<br />

Continued on Page 24<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

23


Continued from Page 23<br />

were higher in the grower standard plots,<br />

and beneficial parasitic aphid wasp count<br />

was higher in the mating disruption plots.<br />

Other takeaways from the OOHC presentation,<br />

which took place at the Linn<br />

County Fair & Expo Center: With climate<br />

change comes hotter, drier summers. To<br />

help maintain moisture in the root zone<br />

of trees, use compost or wood chips.<br />

<strong>Organic</strong> Bud Mite Control Session<br />

Perrine said she’s had a 5 to 10 percent<br />

reduction of nuts due to bud mites.<br />

Mite infested buds do not produce nuts<br />

and can cause abnormal vegetative<br />

growth. Bud mites are a nearly translucent,<br />

microscopic insect shaped like a<br />

cigar. They live and feed inside new buds,<br />

damaging or “blasting” the buds, which<br />

swell (bud gall), dry up and drop off.<br />

The mites then migrate from the blasted<br />

buds to new buds in the spring. If using<br />

either a conventional or an organically-certified<br />

spray to control bud mites,<br />

this is the time to apply. Mite migration<br />

generally happens in late-March through<br />

early April and into May in Oregon’s<br />

Willamette Valley.<br />

"As for<br />

cost, mating<br />

disruption is<br />

comparable in<br />

cost to that of<br />

chemical spray<br />

management of<br />

filbertworms."<br />

The Oregon <strong>Organic</strong> Hazelnut Co-op sponsored a presentation on Filbertworm control at the NGS<br />

Summer Tour. Panelists from left: Linda Perrine, Taylor Larson, Kirk Reinecke and Betsey Miller. Photo<br />

courtesy of Danita Cahill.<br />

There are two varieties of mites that<br />

feed on hazelnut leaves, flowers and<br />

catkins, (Phytocoptella avellanae<br />

and Cecidophyopsis vermiformis).<br />

As nature would have it, there is<br />

also a variety of beneficial mite,<br />

(Galendromus spp). This cannibalistic<br />

beneficial mite lives among, and feeds<br />

on the damaging mites, as well as on<br />

spider mites, which also cause hazelnut<br />

damage. Unfortunately, release of<br />

predatory mites may not be practical,<br />

or cost effective, in a commercial<br />

setting.<br />

Some of the legacy varieties of<br />

hazelnuts are the most susceptible<br />

to bud blast—Daviana, Ennis<br />

and Royal, although mites are not<br />

common in the catkins of the pollinizers<br />

Daviana and Royal. The OSU<br />

breeding program selects against bud<br />

mites, so although blasted buds are<br />

fairly rare in recent cultivar releases,<br />

severe infestations have been noted<br />

in Casina, Clark, Lewis and Yamhill.<br />

Barcelona, which is susceptible to<br />

Eastern Filbert Blight, is not susceptible<br />

to bud blast.<br />

Monitor for mites with tacky insect<br />

glue, sticky cards or double-sided<br />

sticky tape. Place sticky monitor traps<br />

on branches below blasted buds.<br />

Since the mites cannot be seen with<br />

the naked eye, use magnification to<br />

count them regularly.<br />

Mite flare ups could be linked to<br />

uses of broad-spectrum insecticide,<br />

causing a loss of biological control.<br />

<strong>Organic</strong> Aphid<br />

Control Session<br />

“Aphids are a lover of moisture,”<br />

Perrine said.<br />

There was also talk about the aphid<br />

parasitoid—or parasitic wasp (Trioxys<br />

pallidus). It was imported to the US in<br />

the 1960s. The adult wasp is very small,<br />

only 2-3 millimeters (mm) long. It has a<br />

shiny black head and thorax. Its abdomen<br />

is long, slender and orange or yellowish<br />

in color.<br />

The adult wasp lays an egg inside an<br />

aphid nymph. The egg hatches. The<br />

larvae feasts on the inside of the aphid.<br />

It pupates inside the aphid shell, or<br />

mummy, then emerges as an adult wasp<br />

through a small exit hole in the mummy.<br />

Although the wasps are challenging to<br />

spot and identify, you can monitor their<br />

numbers by counting the aphid mummies<br />

in your orchard. To protect the tiny predator,<br />

Miller said, “It’s important to spray<br />

as little as possible.”<br />

“Let the natural biology process take<br />

care of it,” Perrine said about aphid<br />

populations.<br />

If you do feel the need to spray, Impede is<br />

a certified organic product with a sticker,<br />

which helps keep it on the leaves through<br />

the next rain. Apply it in late February<br />

through early March.<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

24<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

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AGENDA<br />

CCA: 3 Hours | PCA: 3 Hours<br />

(CE CREDIT PENDING APPROVAL)<br />

7:00 AM<br />

7:30 AM<br />

8:00 AM<br />

8:30 AM<br />

9:00 AM<br />

PROFESSIONAL TRACK<br />

Nematodes in Almonds<br />

Andreas Westphal, UC Davis, Kearney Agriculture<br />

Research and Education Center<br />

CE Credits: 30 Minutes, Other<br />

NOW Management<br />

Brad Higbee, Field Research & Development<br />

Manager, Trécé Inc.<br />

CE Credits: 30 Minutes, Other<br />

Registration<br />

Trade Show CE Credits: 15 Minutes, Other<br />

Water Availability Outlook<br />

Beth Pandol, Executive Director, Kern Water Association<br />

GROWER TRACK<br />

Getting the Most Out of Your<br />

Soil Nutrition Program<br />

Richard Kreps, CCA<br />

Top 5 Regulatory Topics Growers<br />

Should Know Going into 2020<br />

Christopher McGlothlin, Director of Technical Services,<br />

Western Agricultural Processors Association (WAPA)<br />

Jodi Devaurs, Director of Regulatory Affairs,<br />

Western Agricultural Processors Association (WAPA)<br />

9:30 AM<br />

Integrated Pest Management<br />

in Grapes<br />

Steve Vasquez, Technical Viticulturist,<br />

Sun-Maid Growers of California<br />

CE Credits: 30 Minutes, Other<br />

Pistachio Varieties<br />

Craig Kallsen, UCCE Kern County<br />

10:00 AM<br />

10:30AM<br />

Break<br />

Trade Show CE Credits: 15 Minutes, Other<br />

11:00 AM<br />

11:30 AM<br />

Asian Citrus Psyllid<br />

Control in Citrus<br />

Judy Zaninovich, Kern County<br />

ACP-HLB Grower Liaison<br />

CE Credits: 30 Minutes, Other<br />

How to Diagnose Plant Diseases:<br />

Lessons from Kern County<br />

Mohammad Yaghmour Ph.D., Area Orchard Systems<br />

Advisor, Cooperative Extension Kern County<br />

CE Credits: 30 Minutes, Other<br />

Diversifying with Hemp<br />

Glenn Fankhauser, Kern County<br />

Agricultural Commissioner<br />

Chris Boucher, CEO, Farmtiva<br />

12:00 PM<br />

1:00 PM<br />

Lunch<br />

Adjourn<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

27


<strong>Organic</strong> Plant Breeding Yields<br />

Superior Cucurbit Varieties<br />

By KIKI HUBBARD | <strong>Organic</strong> Seed Alliance<br />

FARMERS LOOKING FOR<br />

disease resistant cucurbits now have<br />

more choices thanks to the release<br />

of new cucumber and melon varieties by<br />

Cornell University, the result of years of<br />

research by public plant breeders and organic<br />

farmers. These varieties are a result<br />

of participatory breeding efforts focused<br />

on cucurbits most in need of improvement,<br />

and exhibit exceptional resistance<br />

to evolving diseases as well as production<br />

and culinary characteristics important to<br />

organic farmers.<br />

“Our approach to plant breeding<br />

involves a close collaboration with<br />

farmers, regional seed companies, and<br />

other researchers to test varieties in the<br />

environment of their intended use,” says<br />

Michael Mazourek with the Department<br />

of Plant Breeding and Genetics at Cornell<br />

University. “In the case of these cucurbit<br />

varieties, they were all bred with the<br />

needs of organic farmers in mind.”<br />

Pathogens emerge and evolve quickly, and<br />

breeders struggle to stay ahead with new<br />

resistant varieties. Downy mildew and<br />

bacterial wilt are two devastating diseases<br />

that too often wipe out entire cucurbit<br />

crops. While conventional cucumber<br />

growers rely on synthetic chemical inputs,<br />

such as neonicotinoid seed treatments<br />

and sprays, organic growers don’t have (or<br />

want) that option and instead rely even<br />

more on protecting crops from the inside<br />

out: through plant genetics resistant to<br />

diseases.<br />

“The beauty of our success is that these<br />

high-yielding, disease-resistant varieties<br />

are as beneficial to conventional growers<br />

as they are to organic,” Mazourek adds.<br />

The varieties now available were developed<br />

with support from the National<br />

Institute for Food and Agriculture’s<br />

<strong>Organic</strong> Research and Extension<br />

Initiative (OREI), housed within the<br />

United States Department of Agriculture<br />

(USDA). Partnering with Cornell<br />

University on the Eastern Sustainable<br />

<strong>Organic</strong> Cucurbit Research Project<br />

(ESOcuc) were Auburn University, North<br />

Carolina State University, and <strong>Organic</strong><br />

Seed Alliance. <strong>Farmer</strong>s, extension agents,<br />

and seed companies along the East Coast<br />

also played an important role.<br />

The four objectives of ESOcuc were<br />

to evaluate the most popular cucurbit<br />

varieties for yield and pest and disease<br />

resistance; breed improved varieties;<br />

examine on-farm management strategies<br />

to overcome environmental and<br />

economic challenges; and make data<br />

available to farmers through field days,<br />

webinars, and other resources.<br />

New Cucumber is Already a<br />

Commercial Hit<br />

<strong>Farmer</strong>-breeder Edmund Frost says he<br />

can’t keep up with the demand for seed<br />

that he grows and sells of DMR401, a<br />

downy-mildew resistant (DMR) slicing<br />

cucumber variety that was completed<br />

through ESOcuc. Frost helped Mazourek<br />

test this variety and related DMR lines<br />

from Cornell on his farm for four years to<br />

collect data on how it compares to other<br />

commercial varieties on the market.<br />

“There’s really nothing else like it,” says<br />

Frost, an organic farmer and researcher<br />

based in Louisa, Virginia, who also operates<br />

a seed cooperative called Common<br />

Wealth Seed Growers. “I’m excited to<br />

get this variety into the hands of more<br />

growers. Trials up and down the East<br />

Coast continue to show that, in terms of<br />

resistance, DMR401 stands out as the best<br />

available.” The variety even beat those<br />

developed by the biggest industry players,<br />

including Monsanto’s Seminis (now<br />

owned by Bayer).<br />

DMR401 is an open-pollinated (OP)<br />

variety that was bred and trialed in<br />

organic systems. Because it is an OP with<br />

no seed-saving restrictions, growers are<br />

encouraged to make their own selections<br />

to further adapt the genetics to their local<br />

farm conditions and climate. The variety<br />

grew out of an earlier release, DMR264,<br />

which was funded in part through<br />

USDA’s Agriculture and Food Research<br />

Initiative (AFRI).<br />

“The great arc of continued public<br />

plant breeding funding is crucial,” says<br />

Mazourek. “Key programs like AFRI<br />

and OREI are essential to our success as<br />

public breeders so that we can develop<br />

new cultivars like DMR401 that have<br />

characteristics farmers urgently need.”<br />

In some cases, Mazourek explains, private<br />

funds have followed public investment.<br />

One example is the Clif Bar Family<br />

Foundation, which awarded a Seed<br />

Matters fellowship to Cornell PhD candidate<br />

Lauren Brzozowski. This fellowship<br />

allowed her to work on DMR401 until it<br />

was ready for the marketplace.<br />

DMR401 is now available for purchase<br />

through Common Wealth Seed Growers,<br />

Southern Exposure Seed Exchange, and<br />

High Mowing <strong>Organic</strong> Seeds.<br />

Continued on Page 30<br />

Cucumbers from an organic variety trial in Louisa,<br />

Virginia. All photos courtesy of <strong>Organic</strong> Seed<br />

Alliance.<br />

28<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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Continued from Page 28<br />

Meeting the Needs of High<br />

Tunnel Producers<br />

When Zaid Kurdieh met Michael<br />

Mazourek at the Stone Barns Center for<br />

Food and Agriculture five years ago, the<br />

first thing out of his mouth was: “Michael,<br />

we need better cucumbers.” Thus began a<br />

breeding partnership that quickly turned<br />

into a friendship.<br />

Kurdieh is the operator of Norwich<br />

Meadows Farm, an 80-acre diversified<br />

vegetable operation in Norwich, New<br />

York, that serves 1,000 Community<br />

Supported Agriculture (CSA) subscribers<br />

and six farmers markets in New York<br />

City. Increasingly chefs and restaurants<br />

are major purchasers, now making up<br />

about half of his sales. Cucumbers are<br />

one of the farm’s most important crops<br />

because of the diversity they offer.<br />

Dr. Michael Mazourek describes his organic plant breeding work in a field of squash trials as part of<br />

the 2018 Student <strong>Organic</strong> Seed Symposium.<br />

“We work with a lot of chefs, and one of<br />

the things we’re able to do is introduce<br />

them to new flavors and textures—<br />

entirely new cucumbers they’ve never<br />

heard of before—which causes an explosion<br />

in interest,” Kurdieh says.<br />

“Our first breeding goal when we started<br />

working with Cornell was to achieve<br />

better flavor,” Kurdieh adds, noting his<br />

Middle Eastern origin and disappointment<br />

with everything in the market when<br />

he moved back to the U.S. over 35 years<br />

ago. “I couldn’t find a cucumber with<br />

good flavor, so that was the impetus: to<br />

find the real deal.”<br />

Mazourek and Kurdieh first went to<br />

the USDA collections to get 50 varieties<br />

of Middle Eastern cucumbers. They<br />

grew them out and selected for flavor.<br />

Meanwhile, disease issues began to accelerate<br />

on Kurdieh’s farm and on others’<br />

operations in the region.<br />

Kurdieh grows cucumbers in high<br />

tunnels, 10-acres worth, which can make<br />

managing pests and diseases more challenging.<br />

Controlling cucumber beetles is<br />

particularly important as they transmit<br />

bacterial wilt. Mazourek explains that<br />

there is a lot of water moving through the<br />

plant and the bacteria end up clogging<br />

Edmund Frost of Common Wealth Seed<br />

Growers gives a tour of his organic cucurbit<br />

plant breeding projects focused on downy<br />

mildew resistance.<br />

the vascular system, killing the plants.<br />

Conventional growers rely on neonicotinoid<br />

seed treatments and sprays to<br />

control the disease but fungicides are<br />

expensive and not always effective, as<br />

fungicide resistance can also emerge with<br />

the disease. Neonicotinoids are the most<br />

widely used pesticide and frequently<br />

make headlines because of growing<br />

concerns about their harmful impact<br />

on insect pollinators. Certified organic<br />

growers aren’t allowed to use synthetic<br />

chemicals like neonics to manage pests<br />

and diseases.<br />

Mazourek's breeding team has made swift<br />

progress in developing hybrid varieties<br />

that are routinely tested under organic<br />

conditions and in high tunnels. Two varieties<br />

will be released soon, and, according<br />

to Kurdieh, they contain characteristics—<br />

including good flavor—that are superior<br />

to what’s currently available. The varieties<br />

also help conventional growers who want<br />

to cut input costs or are experiencing<br />

Edmund Frost of Common Wealth Seed<br />

Growers.<br />

fungicide resistance to chemical controls.<br />

Kurdieh and Mazourek say the project<br />

is ongoing. The long-term breeding goal<br />

is to achieve an even bigger package of<br />

desired characteristics that go beyond<br />

flavor and disease resistance to eventually<br />

include insect resistance.<br />

“This is the most fun I’ve had farming in<br />

years,” Kurdieh says. “The experimentation<br />

keeps me going.”<br />

Kurdieh says another reason he’s excited<br />

about organic plant breeding is that it<br />

helps him meet the organic seed requirement<br />

under the organic standards.<br />

<strong>Organic</strong> farmers are required to use<br />

organic seed when commercially available,<br />

but when an equivalent variety isn’t<br />

available, organic growers can use conventional<br />

varieties that aren’t genetically<br />

engineered or treated with a pesticide<br />

seed treatment, like neonics.<br />

Continued on Page 32<br />

30<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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Continued from Page 30<br />

“More investments in organic breeding<br />

will help me and my fellow farmers<br />

who need access to more organic seed,”<br />

Kurdieh explains. “We grow over 1,000<br />

varieties of vegetables and my organic<br />

certifier is always encouraging me to<br />

source more organic seed. We prefer<br />

buying organic seed but it isn’t always<br />

available.”<br />

‘Trifecta’ Melon Lives up<br />

to its Name<br />

Downy mildew is also wiping out<br />

melons. ‘Trifecta’ was first released in<br />

2015 and consistently ranked highest<br />

for yield, quality, and DMR in Cornell’s<br />

trials.<br />

The variety was named by Frost, who<br />

identified the variety as a standout among<br />

several experimental melon lines from<br />

Cornell, and was most excited about the<br />

variety’s ability to consistently rank high<br />

in three targeted breeding goals: yield,<br />

quality, and DMR.<br />

“It’s among the best downy-mildew resistance<br />

we’ve seen,” says Mazourek. “We<br />

made it a priority to distribute the variety<br />

through organic seed companies operating<br />

in the Southeast because there is an<br />

urgency in the region for varieties that<br />

reliably demonstrate resistance.”<br />

Frost first noticed the seedstock that<br />

became ‘Trifecta’ for its eating quality<br />

in 2012 trials at his farm. In 2014, Frost<br />

received a grant from the Sustainable<br />

Agriculture Research and Education<br />

(SARE) program, administered by the<br />

USDA, to test melon, cucumber and<br />

squash varieties in late-planted conditions<br />

when downy mildew is most intense.<br />

Trifecta again stood out for its excellent<br />

eating quality and yield—even under<br />

levels of DM pressure that defoliated<br />

most commercial melon varieties. The<br />

variety also exhibited good bacterial<br />

wilt resistance in the trial, and has done<br />

so in several trials Frost has conducted<br />

since then.<br />

Frost recently received a grant from the<br />

<strong>Organic</strong> Farming Research Foundation<br />

to continue work on bacterial wilt and<br />

downy mildew resistance in cucumber<br />

and muskmelon seedstocks, including<br />

new slicing and pickling cucumber<br />

varieties he is developing to resist both<br />

diseases.<br />

‘Trifecta’ is currently available for sale<br />

through Common Wealth Seed Growers<br />

and Southern Exposure Seed Exchange.<br />

<strong>Organic</strong> Research Investments<br />

Yield Big Impacts<br />

As mentioned, ESOcuc is funded<br />

through the USDA’s competitive grant<br />

program focused on organic agriculture,<br />

the <strong>Organic</strong> Research and Extension<br />

Initiative (OREI). <strong>Organic</strong> plant breeding<br />

relies heavily on the OREI program,<br />

which is reauthorized as part of the<br />

farm bill approximately every five years.<br />

Fortunately, the 2018 Farm Bill more than<br />

doubled the amount of funding available<br />

for organic research. Over the course<br />

of the next farm bill, OREI funding will<br />

increase from $20 million in <strong>2019</strong> to<br />

$50 million by 2023. The importance of<br />

these research dollars to the growth and<br />

success of organic agriculture cannot be<br />

overstated.<br />

“So little public breeding underway is<br />

focused on the needs of organic farmers,”<br />

says Frost. “There’s so much room for<br />

improvement in terms of the varieties<br />

we’re using that, with a small investment,<br />

and with time and energy, we’ll be able<br />

to make a big impact on agriculture by<br />

coming up with varieties that are better<br />

suited to our regions, disease pressures,<br />

and organic practices.”<br />

Frost also believes in the power of participatory<br />

breeding, adding efficiency and<br />

value to these types of partnerships.<br />

“Michael Mazourek has been an important<br />

mentor to me,” says Frost. “<strong>Farmer</strong>s<br />

provide a helpful perspective to plant<br />

breeders and the efforts and ideas of<br />

university researchers in turn helps us as<br />

growers.”<br />

Mazourek echoes this sentiment, pointing<br />

to the results these collaborations yield in<br />

the form of superior varieties now available<br />

to farmers.<br />

“All of our successes with DMR are owed<br />

to farmer input,” says Mazourek. “We<br />

took moderately resistant material that we<br />

had at Cornell, moderately resistant material<br />

identified by organic farmers, and<br />

people are seeing the literal cross-pollination<br />

of these partnerships in our DMR<br />

varieties.”<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

32<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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Transitioning<br />

a Conventional<br />

Apple Orchard<br />

to <strong>Organic</strong><br />

By DANITA CAHILL | Contributing Writer<br />

IN 2014, A SMALL GROUP OF INVESTORS<br />

bought Queener Farm, a 40-acre plot in Scio, Oregon<br />

with over 115 heirloom and modern varieties of<br />

apple trees. Jeannie Berg and Chris Homanics operate<br />

the orchard. Transitioning a 2,000-tree heirloom apple<br />

orchard from conventional to organic has proved a<br />

challenge, although after five years, Berg and Homanics<br />

are beginning to feel like they’re getting a handle<br />

on it. For the first year and a half they took a hands-off<br />

approach, letting the orchard sit and heal.<br />

Apples coated with Surround, an organic clay coating used to prevent<br />

sunscald. All photos courtesy of Danita Cahill.<br />

34<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


The previous farm managers sprayed conventional herbicides.<br />

“It took three years to get anything to grow under the trees,”<br />

Berg said. “We’ve had to do some things slowly over time.”<br />

Farming Practices and Challenges<br />

As Berg and Homanics have discovered, managing such a<br />

diverse orchard is a true test of their skills. “It’s a lifetime<br />

project. Something you do over time,” Berg said about learning<br />

the traits of each tree. With the different varieties and the<br />

different rootstocks, she figures there are about 2,500 variables<br />

on the farm.<br />

For the operators, rainy days and hot days create more work.<br />

To prevent sunscald on days over 95 degrees, when the sun is<br />

hitting the orchard at a direct angle, Homanics and Berg use<br />

backpack sprayers loaded with a product called Surround.<br />

It’s an organic clay coating that they spray on the shiny apple<br />

varieties. It covers the honey crisp apples with white splatters.<br />

When honeycrisp are fully sugared, they are more susceptible<br />

to sunscald than some of the other varieties.<br />

Jeannie Berg bags apples for a customer at Queener Farm.<br />

Without protection, super-hot days can cook the apples on<br />

the tree. The inside of an apple can reach 120 degrees in direct<br />

sun. “It turns them brown, starts to rot,” Berg said. After<br />

harvest, they will wipe the white splatters of Surround off the<br />

apples. If the weather is expected to be hot for only a short<br />

time, a spray of cool water is enough to prevent sunscald.<br />

What can be even more damaging to apple trees and their<br />

fruit than hot days are wet days. “The Willamette Valley<br />

is so damp, fungal diseases are really the challenge. Hours<br />

of dampness leads to lesions,” Berg explained. But she and<br />

Homanics try to stay away from copper as much as possible,<br />

even though it’s a widely-used organic fungicide. “Copper is<br />

quite toxic to the operator,” she said. When she and Homanics<br />

first started working the orchard, the soil tests came back<br />

high in copper. For tree health, they rely largely on potassium<br />

bicarbonate, and yucca extract. “It’s not cheap,” Berg noted<br />

about the yucca. But it’s safe. Safe enough to even taste. She<br />

describes it as being like “a molasses that smells of tequila.”<br />

Yucca is reputed to help plants utilize water more effectively<br />

and help protect them against stress.<br />

Berg and Homanics also use some extracts of teasel and<br />

knotweed. Knotweed—yes, the obnoxious, invasive weed—<br />

is anti-bacterial, anti-cancer and anti-fungal, according to<br />

Homanics. The extract has a 48-hour effective window. They<br />

use it when there is going to be more than 10 to 12 hours of<br />

moisture on the trees to fend off fungal issues.<br />

For fertilizer and orchard clean up assistance, Homanics and<br />

Berg release a flock of chickens into the orchard. The chickens<br />

eat larvae and debris and recycle it into fertilizer. Other<br />

fertilizer comes in the form of kelp, fish and organic milk<br />

mixtures.<br />

Heirloom apple Belle de Bokoop.<br />

To fight coddling moth (apple worm), Homanics and Berg<br />

apply virus bodies of cydia pomonella, plus half-a-billion<br />

nematodes. In the style of European organic orchardists,<br />

Homanics and Berg start spraying the biological control<br />

early in the season. They use low doses and spray weekly. It’s<br />

expensive, Berg says, but it kills the coddling moth without<br />

harming the pollinators.<br />

Continued on Page 36<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

35


<strong>Organic</strong> apples ready for harvest.<br />

You pickers head out to the apple orchard.<br />

Continued from Page 35<br />

Taking Care of the Birds and<br />

the Bees<br />

To protect the pollinizers, which are<br />

so crucial to trees setting fruit, Berg<br />

and Homanics carefully time mowing<br />

of the orchard floor. “Spacing mowing<br />

was super key to pollinators,” Berg<br />

said. While dandelions and wildflowers<br />

bloom on the orchard floor, Homanics<br />

and Berg don’t mow. As the apple trees<br />

begin to blossom, they mow, which<br />

pushes the pollinizers up into the trees.<br />

By the time the trees stop blooming,<br />

the orchard floor has re-bloomed.<br />

Pollinizers can then move back down to<br />

the flowers for food.<br />

A retired entomologist came out to<br />

the orchard to look at the insects. “He<br />

found things here that were rare,”<br />

Homanics said. Besides an array of bees<br />

and hover flies, Homanics has noticed<br />

bird species in the orchard, such as<br />

killdeer, that weren’t there when he and<br />

Berg first took over operations.<br />

Before Queener Farm, Berg managed<br />

a CSA (Community Supported<br />

Agriculture) vegetable farm in<br />

Independence, Oregon, where she<br />

still lives.<br />

Future of the Farm<br />

Homanics and Berg are planning a<br />

new orchard. “We’ve realized a couple<br />

things,” Berg said. The rows in the<br />

established orchard are planted north to<br />

south. “The morning side dries off faster<br />

than the afternoon side,” she said. They<br />

will plant the rows in the new orchard<br />

east to west to alleviate that problem.<br />

The winds, which usually blow east to<br />

west, would create more air flow. Also,<br />

east to west planting would offer better<br />

sun positioning.<br />

Out of the more than 100 varieties<br />

currently growing in the orchard, Berg<br />

said she’d choose about 70 of those to<br />

keep. They’ve already done a lot of top<br />

grafting to some of the trees which are<br />

most susceptible to disease. Those trees<br />

just aren’t cost effective to grow organically,<br />

Berg said. Some of them aren’t<br />

even producing. They’ve hired a grafter<br />

with 40-years of experience. He cuts<br />

2/3 of the tree away and grafts a new<br />

variety onto the trunk. They had 200<br />

trees grafted in 2014, 150 in 2015 and<br />

50 more in 2018. “We could probably do<br />

another four hundred,” Berg said.<br />

A 15-acre chunk of Queener Farm is<br />

leased to a farmer who grows organic<br />

hazelnuts. “It makes for a more interesting<br />

and diverse farm,” Berg said.<br />

Community Farming<br />

Homanics is a plant breeder and a<br />

seed saver, as well as a board member<br />

of the Fruit Growers Society. He’s<br />

also involved with the Dry Farming<br />

Collaborative, which is doing work with<br />

dryland tomato, squash, melon and<br />

potato varieties. Homanics was orcharding<br />

up near Suquamish, Washington,<br />

before heading to Scio. He calls what<br />

he and Berg are doing at Queener Farm<br />

“ecological orcharding.”<br />

The farm is a bustling community hub<br />

on Saturdays, the only day it’s open to<br />

the public. It’s a time to catch up with<br />

local happenings and news. Some of<br />

it is bad news: The Stayton cannery<br />

is “restructuring.” Hundreds of local<br />

employees are facing a lay-off, perhaps<br />

permanently. Some of the row-crop<br />

farmers are left stuck with large stands<br />

of unharvested corn and no more<br />

cannery market. But there’s also good<br />

news: The organic hazelnut farmer<br />

across the road swept his 10-year-old<br />

orchard for nuts the day before.<br />

The customers tend to arrive at the farm<br />

in small packs. Berg greets one group<br />

of you-pickers after another. She hands<br />

customers a sheet of paper that explains<br />

blemishes they may see on the organically-grown<br />

apples. “Leave apples in<br />

bins that have flaws you’re not comfortable<br />

with,” she instructs them. She and<br />

Homanics will later press the flawed<br />

apples into cider.<br />

Berg helps Pat Fyke, a handicapped customer,<br />

pick out some honeycrisp apples<br />

to eat fresh, and two perfect heirloom<br />

Belle de Bokoop apples for Pat to cook<br />

whole with a pork roast.<br />

Queener Farm offers more than apples.<br />

In season, they sell red, black, white and<br />

pink currants, as well as red and green<br />

gooseberries, pears, heirloom squash<br />

and vegetables. The farm is open to<br />

the public June through Thanksgiving.<br />

Locals are invited to join an apple club.<br />

Members pick up their boxes of apples<br />

36<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


at the farm every other week throughout<br />

the growing season. The farm<br />

delivers bulk orders of heirloom apples<br />

and seasonal produce to local restaurants,<br />

co-ops, and small grocery stores<br />

in Eugene, Salem and Portland.<br />

Farming Philosophy<br />

Homanics, who lives at the farm,<br />

really likes the idea of creating community—chatting,<br />

sharing ideas, and<br />

generally getting to know the neighbors.<br />

“Everyday happenings are important,”<br />

Homanics said.<br />

He’s been pleased to observe the influx<br />

of younger people interested in farming.<br />

He thinks it’s great when neighbors and<br />

customers bring their children to the<br />

orchard. The children enjoy looking for<br />

interesting rocks and insects. Homanics<br />

enjoys watching them horse around and<br />

play. He loves to hear the sound of their<br />

exuberant laughter.<br />

“We’re raising a community,” Homanics<br />

said about the farm. “It’s the heartbeat<br />

of the earth kind of idea.”<br />

Redfree is a PRI and co-op series apple.<br />

It comes from a disease-resistant breeding<br />

program cooperative among several<br />

universities.<br />

Williams Pride tastes like strawberries,<br />

Homanics says. “It has a very, very<br />

fruity note.”<br />

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37


Integrated Weed Management<br />

Practices for Controlling<br />

Unwanted Vegetation<br />

By LYNN M. SOSNOSKIE | Specialty Crop Weed Scientist at Cornell University<br />

WHILE ALL GROWERS SHOULD STRIVE TO<br />

use integrated weed management practices to<br />

control unwanted vegetation, organic farmers<br />

are more reliant on the strategy than most. The first step<br />

in building any successful weed management system is to<br />

properly identify the species that are present. This will allow<br />

growers to avoid sites populated with difficult-to-control<br />

weeds, such as perennials, and to properly select the types<br />

and timing of management measures that target weeds when<br />

they are most susceptible to control. Recurring scouting<br />

efforts will identify control successes and failures and can<br />

be used to document changes in the composition of weed<br />

communities over time. Many good guides exist to assist<br />

growers, consultants and members of allied industries<br />

with this task including:<br />

• Weeds of the Northeast (Uva et al., 1997. ISBN-13:<br />

978-0801483349)<br />

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• Weeds of the South (Bryson et al., 2009. ISBN-13:<br />

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• Weeds of the Midwestern United States and Central<br />

Canada (Bryson et al., 2010. ISBN-13: 978-0820335063)<br />

• Weeds of California and Other Western States<br />

(DiTomaso, 2007. ISBN-13: 978-1879906693)<br />

Smartphone Applications<br />

A variety of smartphone apps, such as PlantNet and<br />

iNaturalist, among others, allow the viewer to screen a<br />

picture of an unknown plant against a database of curated<br />

images for identification. The apps are not perfect, and<br />

users should doublecheck results against trusted sources.<br />

Recommendations for improving chances of a successful<br />

ID include: focusing on distinctive features, minimizing<br />

background distractions, and submitting multiple images<br />

of the unknown specimens. County, state and university<br />

personnel are also good resources for growers to assist in<br />

documenting unwanted plants on their properties.<br />

Cover Crops, Mulches, and Cultural Strategies<br />

Cover crops and mulches are valuable tools for protecting<br />

soil health; they can also be effective strategies for<br />

preventing weed seed germination or for suppressing<br />

weed seedling emergence. They may also support populations<br />

of arthropods and other organisms that feed<br />

on weed seed. However, living mulches that are not<br />

38<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


Figure 1. Cover crops, like this rolled cereal rye,<br />

can suppress weeds by preventing light from<br />

reaching the soil and inhibiting weed seedling<br />

emergence. All photos courtesy of Lynn M.<br />

Sosnoskie.<br />

successfully terminated may end up<br />

competing directly with crops resulting<br />

in yield loss. Insufficient cover crop<br />

biomass accumulation may support<br />

weed development by preserving soil<br />

moisture needed for weed growth and<br />

development and by preventing the successful<br />

use of other control tools such as<br />

cultivation or flaming. Make sure that<br />

the cover crop seed you purchase is free<br />

of weedy contaminants to avoid bringing<br />

new problems into a site (the same<br />

holds true for manure and compost).<br />

Weed seed germination and subsequent<br />

seedling destruction in advance of crop<br />

planting (also known as pre-germination<br />

or stale seedbed techniques) can<br />

be useful for reducing the numbers of<br />

weeds that can compete directly with<br />

the crop. The timing of control operations<br />

is crucial as many species can<br />

grow quickly and outpace management<br />

efforts (e.g. Palmer amaranth), especially<br />

when weather events delay entry<br />

into fields. This is a concern as re-rooting/re-sprouting<br />

potential increases<br />

as weeds grow taller and accumulate<br />

biomass. Plants that escape control<br />

measures can directly impact crops by<br />

reducing yields and harvest efficiency;<br />

they also have effects that can span<br />

seasons if they reach reproductive<br />

maturity and propagules enter the<br />

seedbank.<br />

The suppressive effects of the commodities,<br />

themselves, can be maximized by<br />

preparing and planting into as smooth<br />

a seedbed as possible to facilitate<br />

even germination. Seeding depth,<br />

seeding rate and row spacing also play<br />

Continued on Page 40<br />

Figure 2. Weeds, such as bindweed, can move within and between fields on farm equipment.<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

39


Continued from Page 39<br />

important roles in achieving a competitive<br />

crop. The use of transplants to<br />

establish a height differential between<br />

crops and their weedy counterparts can<br />

also be an effective tool for suppressing<br />

unwanted competitors. Rotating<br />

between crops with different characteristics<br />

and/or a fallow season that allows<br />

for aggressive weed management can<br />

diversify the timing and intensity of<br />

disturbances that are applied to weed<br />

communities.<br />

Physical Weed Control<br />

With respect to physical weed control,<br />

cultivation is an effective practice for<br />

managing annual species; rhizomatous<br />

perennial weeds, like field bindweed<br />

and johnsongrass, are not likely to<br />

respond to shallow soil disturbance and<br />

can even become more widely spread<br />

via root fragment dispersal. While many<br />

cultivation tools are designed to remove<br />

weed seedlings as close to the crop row<br />

as possible, torsion and finger weeders<br />

can remove weeds from in between crop<br />

plants. Although some weeds are likely<br />

to remain, within-and between-row soil<br />

disturbance can reduce the time needed<br />

to conduct subsequent hand-weeding<br />

operations. Where weed seed densities<br />

are exceptionally high, deep plowing<br />

can be used to bury propagules below<br />

optimal germination depths. However,<br />

some deeply buried seed may be more<br />

protected from fluctuations in temperature<br />

and water environments and<br />

can remain viable longer than more<br />

shallowly buried seed. To avoid returning<br />

germinable seed to the surface<br />

seedbank, deep plowing should only<br />

be used infrequently, depending on the<br />

longevity of the target species. Propane<br />

flame weeders facilitate damage by<br />

causing the sap in plant cells to expand,<br />

which then ruptures the cell walls. Best<br />

results are achieved when weeds are<br />

small (less than two to three inches in<br />

height or diameter); broadleaf weeds<br />

are, typically, more sensitive to flaming<br />

as grass meristems are located below the<br />

ground and are usually protected from<br />

the heat. Avoid use on or around dried<br />

vegetation to prevent fires.<br />

<strong>Organic</strong>-Approved Herbicides<br />

<strong>Organic</strong>-approved herbicides are all<br />

contact herbicides, meaning that they<br />

only damage plant tissue that they<br />

are directly applied to. Consequently,<br />

high spray volumes (often 50 to 60<br />

gallons per acre (GPA) or more) are<br />

required to ensure adequate coverage.<br />

As such, these products may be<br />

more cost-effective as spot sprays as<br />

opposed to broadcast applications.<br />

If using organic herbicides for weed<br />

control, be sure to read the label and<br />

select rates appropriately based on weed<br />

species composition and plant size;<br />

newly emerged weeds will be the most<br />

sensitive to these treatments. Check the<br />

solubility of the herbicide in water and<br />

make sure to regularly agitate mixtures<br />

that display separation. Assume that<br />

repeat applications will be necessary<br />

and avoid drift to prevent injury to<br />

desirable plants.<br />

Diversify Weed Management<br />

Strategies<br />

Regardless of which strategies or combinations<br />

of strategies are employed,<br />

try not to let weeds reach reproductive<br />

maturity. Ultimately, the best way to<br />

manage weeds across seasons is to<br />

continuously start clean and stay clean.<br />

It is also important to remember that<br />

weed shifts can occur in response to<br />

any management practice, and not<br />

just herbicides. While the evolution of<br />

herbicide resistance is the most noticeable<br />

development to agricultural forces<br />

directed at weeds, unwanted vegetation<br />

can adapt to all measures that are<br />

applied, repeatedly, over space and time.<br />

For example, close mowing can select<br />

for weeds in lawns that are prostrate in<br />

habit (so as to avoid mower blades) or<br />

that possess a perennial lifecycle (and<br />

have the nutrient reserves to regrow<br />

following defoliation). Diversifying<br />

crop production and weed management<br />

strategies as much as possible is a good<br />

way to reduce the selective pressures<br />

that allow systems to become dominated<br />

by one or a few weed species.<br />

Figure 3. Weeds that escape control measures may achieve reproductive maturity and set seed…<br />

which can impact crops in following seasons.<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

40<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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41


Growing Herbs the Old School Way<br />

By DANITA CAHILL | Contributing Writer<br />

The herb display garden, producing<br />

seeds at the end of the season. All<br />

photos courtesy of Danita Cahill.<br />

DIVERSITY, LOTS OF HANDSon<br />

labor, and staying on top of<br />

chores are three keys to the longevity<br />

and success of this Alsea, Oregon<br />

herb business. Not only do Rolfe and<br />

Janet Hagen and their daughters grow<br />

herbs using natural, organic methods,<br />

the family also grew their business in<br />

an organic way, by following the natural<br />

procession of things.<br />

The Beginning<br />

The couple started out with a country<br />

restaurant in the small rural town of<br />

Alsea. Janet used fresh herbs in the<br />

dishes she prepared, so she and Rolfe<br />

planted herb beds around the restaurant.<br />

The herb plants produced seeds, which<br />

they harvested and sold, resulting in The<br />

Thyme Garden Seed Company.<br />

In 1989, the couple sold their home that<br />

Rolfe custom built—his profession before<br />

the foray into a restaurant and herbs—<br />

and bought a modest home on a nearby<br />

80-acre parcel. The land was overgrown<br />

with blackberries, but also had old<br />

growth forest interwoven with wildland<br />

streams. Excited about the property’s<br />

potential, the couple rolled up their<br />

sleeves and started clearing briars and<br />

planting herbs. A year later, in 1990, they<br />

opened The Thyme Garden to the public.<br />

A Family Affair<br />

Rolfe and Janet raised their two daughters<br />

among the trees, bees, butterflies and<br />

herbs. The daughters, Emily Stimac and<br />

Bethany Glanville, are now grown with<br />

families of their own.<br />

Janet, the cook, has passed her chef<br />

torch down to Emily. Emily inherited<br />

a passion for food and experimenting<br />

in the kitchen, especially with herbs. “I<br />

like creating amazing meals with all the<br />

flavors,” she said. Emily also inherited<br />

all the juggling skills needed to organize<br />

events for a crowd.<br />

Rolfe is the gardener; Bethany has<br />

accepted the herbal torch from him.<br />

She inherited a green thumb, a keen<br />

interest in herbs, along with a curiosity<br />

and passion for growing and harvesting<br />

plants, flowers and seeds. “That helps me<br />

a lot,” Rolfe said. “She starts all the germination<br />

of cuttings and seeds.”<br />

“I love the herbs, knowing when the<br />

seeds are ready to harvest,” Bethany said.<br />

Rolfe is also smitten with herbs. “I so fell<br />

in love with them. The power of what<br />

herbs can do. The power of plants, what’s<br />

going on behind the scenes, what’s going<br />

on inside that plant.”<br />

Growing the Old School Way<br />

“All of our seeds are naturally, organically<br />

grown. We grow herbs the old<br />

school way,” Rolfe said. The family uses<br />

no systemic chemicals and no artificial<br />

fertilizers. In fact, they use no sprays of<br />

any kind in the herb garden, only in the<br />

greenhouses when pests or disease, such<br />

as aphids or fungus becomes an issue.<br />

And then they use natural products, such<br />

as insecticidal oil and pyrethrum. “It’s<br />

a contact spray. It breaks down within<br />

hours of spraying,” Rolfe said. As a fungicide<br />

they use sulfur.<br />

About pests in the greenhouse, Bethany<br />

said, “It’s perfect growing conditions. You<br />

create this terrific oasis for things, even<br />

things you don’t want.” Both she and<br />

her dad noted that the aphid and spider<br />

mite populations have been low this year.<br />

They credit that to achieving a natural<br />

balance. In years when spider mites get<br />

out of hand—end of summer tends to be<br />

the worst—the family buys and releases<br />

beneficial insects from an outfit out of<br />

Southern Oregon.<br />

The farm produces its own population<br />

of beneficial insects. “We have a massive<br />

amount of ladybugs,” Bethany said. “They<br />

overwinter in the ground by the fence<br />

row.” She said the ladybugs hang out<br />

around the hops field in the early part of<br />

the day. “In the afternoon you’ll hear a<br />

buzzing and see these clouds of red flying<br />

to the herb garden.” Ladybug adults<br />

and nymphs have a voracious appetite<br />

for aphids.<br />

Continued on Page 44<br />

Rolfe and Janet Hagen in the hops field, with<br />

their grandson Micah Glanville, and their<br />

daughters, Bethany Glanville and Emily Stimac.<br />

42<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

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43


Continued from Page 42<br />

The herb display garden is one of the largest of its kind in the<br />

northwest. The Hagens use yellow sticky cards there to keep the<br />

leafhoppers under control. The cards are something they recently<br />

tried and are pleased with how many of the insects hopped or flew<br />

onto the traps. It pretty much took care of the leafhopper problem<br />

this year. And leafhoppers really can create a problem. They are<br />

piercing, sucking insects with toxic saliva that causes white spotting<br />

or yellowing of leaves. Along with transmitting viral diseases,<br />

leafhoppers can cause other damage, too, such as leaf curling,<br />

stunting, and other plant distortion. The Hagens sometimes put<br />

yellow sticky cards to use in the greenhouse and conservatory, too.<br />

The cards trap fungus gnats, and to a lesser degree, white flies.<br />

Bethany Glanville screens seeds.<br />

In the hops field, the Hagen family hand-picks any leaves or shoots<br />

that harbor downy mildew and disposes of them so the mildew<br />

doesn’t spread. They also lop off the first new shoots of vine<br />

growth in the spring, which, because of the wet spring weather, are<br />

more susceptible to mildew. “We remove the primary shoots and<br />

let the secondary growth come out,” Rolfe said. If downy mildew<br />

strikes the hops later in the season, they use a spray of potassium<br />

bicarbonate, which is another form of Epsom salts. It changes the<br />

pH of the leaves, which effectively fights mildew. The potassium<br />

bicarbonate then breaks down into fertilizer. The Hagens also<br />

discourage mildew by watering in the morning, and not late in the<br />

day, so the leaves have a chance to dry before nightfall.<br />

If spider mites prove a problem in the field or garden, the Hagen<br />

family cuts, bags and throws away the affected plant parts. “It’s a<br />

lot of physical labor removing stuff,” Bethany said. “We do a lot of<br />

pruning back and dumping.” As much as the Hagens would like<br />

to compost everything, diseased or mildewed plant bits are the<br />

exception and go in the trash.<br />

A butterfly sips on a flower in the herb display garden.<br />

Clean Up<br />

Clean up is a large part of the process at season’s end, especially<br />

in the greenhouses. “Less habitat for things to grow in,” Bethany<br />

explained. For the overwintered greenhouse stock plants, such<br />

as scented geranium, the Hagens use an all-purpose, slow, sustained-release<br />

fertilizer from Down to Earth in Eugene, Oregon.<br />

They take the stock plants out of the pots “fluff the roots”<br />

and repot.<br />

When planting hop rhizomes, which the family has grown<br />

commercially now for 15 years, they stir a three-manure mulch<br />

mixture (horse, cow and chicken manure) into each planting hole.<br />

Seed Collection<br />

The end of summer and into fall is seed collecting time. Seed<br />

is gathered by hand into paper bags, dried in Rolfe and Janet’s<br />

house. Next comes winnowing the chaff from the seed with a set<br />

of different sized screens, or with an air separator that Rolfe made.<br />

The seeds are labeled and stored in plastic lidded containers in the<br />

seed room. Bethany fills 10 packs of each variety at a time—The<br />

Honeybee on coneflower in the herb display garden.<br />

44<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


special events each year, such as the Fall<br />

Salmon Celebration when, for the price<br />

of a ticket, the public is invited to enjoy<br />

appetizers and watch salmon spawn in<br />

one of the two streams that run through<br />

the property. In 2002, the family started a<br />

salmon restoration project. What started<br />

with two pairs of salmon has grown to<br />

more than a dozen pairs returning to<br />

spawn after years at sea.<br />

All the hand work involved—hand<br />

weeding, hand growing potted herbs<br />

for sale to the public, and hand harvesting<br />

herb and flower seeds, and hop<br />

rhizomes—is a true labor of love for the<br />

Hagen family. They share a passion for<br />

nature, and a reverence for good food and<br />

good company amid the delicate balance<br />

and beauty of the natural world.<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

Bethany Glanville packages seeds for<br />

The Thyme Garden Seed Company.<br />

Thyme Garden sells nearly 500 different<br />

varieties. “We want the seeds to be as<br />

fresh as possible when we ship them out,”<br />

Bethany said.<br />

Each seed variety has a story. For<br />

instance, the African savory came from a<br />

woman in Africa 25 years ago. She didn’t<br />

have two dollars in American currency<br />

for the herb seed she wanted to order, so<br />

she offered to trade some savory seed.<br />

Janet and Rolfe took her up on the offer.<br />

The plant has been a favorite of the Hagen<br />

family ever since.<br />

Janet reuses the seed-collecting bags<br />

season after season. Each year she makes<br />

notes on the brown paper bags about<br />

harvest amounts. “I’m keeping track<br />

to see if climate change is affecting our<br />

plants and seeds.” The verdict? So far, she<br />

has not noticed an adverse effect.<br />

Special Events<br />

<strong>November</strong> 20th, <strong>2019</strong><br />

7:00 AM to 1:00 PM<br />

Tulare Fairgrounds<br />

215 Martin Luther King Jr Ave, Tulare, CA 93274<br />

• Free Event<br />

• CE Credits Offered<br />

• Seminars & Workshops<br />

• Networking Opportunities<br />

• Free Industry Lunch<br />

• Free Coffee & Donuts<br />

• Cash Prizes<br />

Growers, Applicators, PCAs, CCAs, and Processors Welcome!<br />

Pre-Register at WCNGG.COM/SVNCC<br />

Over the years, The Thyme Garden<br />

business has matured and evolved. It’s no<br />

longer simply a mail-order seed company<br />

and herb nursery, it’s become an event<br />

destination for weddings, and for special<br />

celebrations put on by the family with<br />

the herb display garden and the forest as<br />

backdrops.<br />

Luncheons are a big draw. There are farm<br />

tours and luncheons, and classes and<br />

luncheons. The family also puts on a few<br />

Powered by:<br />

@jcsmarketing<br />

JCS Marketing Inc.<br />

@jcs_marketing<br />

<strong>October</strong>/<strong>November</strong> <strong>2019</strong><br />

www.organicfarmermag.com<br />

45


USDA Market Facilitation<br />

Program<br />

By CECILIA PARSONS | Associate Editor<br />

ENROLLMENT IN THE UNITED<br />

States Department of Agriculture<br />

(USDA) Market Facilitation Program<br />

will be open through December 6, <strong>2019</strong>.<br />

The program, for both specialty and<br />

non-specialty crop producers will<br />

provide up to $14.5 billion in direct<br />

payments. This USDA relief strategy was<br />

developed to assist farmers who continue<br />

to suffer economic damages due to<br />

trade retaliation in some of their export<br />

markets.<br />

In May, President Donald Trump<br />

directed Sonny Perdue, Agriculture<br />

Secretary to craft a relief strategy in line<br />

with the estimated impacts of unjustified<br />

retaliatory tariffs on U.S. agricultural<br />

goods and other trade disruptions. The<br />

Market Facilitation Program (MFP),<br />

Food Purchase and Distribution Program<br />

and Agricultural Trade Promotion<br />

Program are designed to assist agricultural<br />

producers as trade negotiations<br />

continue.<br />

MFP Payments<br />

MFP payments will be made to producers<br />

of certain non-specialty crops and<br />

specialty crops along with dairy and hog<br />

producers.<br />

Payments from this program will be<br />

made to producers of almonds, walnuts,<br />

pistachios, hazelnuts, pecans, macadamia<br />

nuts as well as many other specialty<br />

crops. Each crop will receive a payment<br />

based in <strong>2019</strong> acres in production.<br />

Payments will be made in up to three<br />

tranches, with the second and third<br />

tranches evaluated as market conditions<br />

and trade opportunities evolve. If<br />

conditions warrant, the second and third<br />

tranches will be made in <strong>November</strong> and<br />

early January 2020.<br />

MFP payments are limited to a combined<br />

$250,000 for non-specialty crops per<br />

person or legal entity. MFP payments are<br />

also limited to a combined $250,000 for<br />

dairy and hog producers and a combined<br />

$250,000 for specialty crop producers.<br />

However, no applicant can receive more<br />

than $500,000. Eligible applicants must<br />

also have an Adjusted Gross Income<br />

(AGI) for tax years 2015, 2016, and 2017<br />

of less than $900,000, or 75 percent of the<br />

person’s or legal entity’s average AGI for<br />

those tax years must have been derived<br />

from farming and ranching. Applicants<br />

must also comply with the provisions of<br />

the Highly Erodible Land and Wetland<br />

Conservation regulations.<br />

MFP assistance for <strong>2019</strong> crops is based<br />

on a single county payment rate multiplied<br />

by a farm’s total plantings to the<br />

MFP-eligible crops in aggregate in <strong>2019</strong>.<br />

Those per acre payments are not dependent<br />

on which of those crops are planted<br />

in <strong>2019</strong>. A producer’s total payment-eligible<br />

plantings cannot exceed total 2018<br />

plantings.<br />

More information can be found on<br />

farmers.gov/mfp, including payment<br />

information, program application<br />

and locating their local Farm Service<br />

Agency Office. Producers are requested<br />

to contact their local office to make an<br />

appointment.<br />

Agricultural Trade Promotion Program<br />

(ATP) is one of three programs set up to<br />

assist agricultural producers while work<br />

is done to address long-standing market<br />

access barriers.<br />

ATP Assistance<br />

USDA's Foreign Agricultural Service<br />

will administer the Agricultural Trade<br />

Promotion Program (ATP) under<br />

authorities of the Commodity Credit<br />

Corporation (CCC).<br />

The ATP will provide cost-share assistance<br />

to eligible U.S. organizations for<br />

activities such as consumer advertising,<br />

public relations, point-of-sale demonstrations,<br />

participation in trade fairs and<br />

exhibits, market research, and technical<br />

assistance. USDA awarded $100<br />

million to 48 organizations through the<br />

ATP recently to help U.S. farmers and<br />

ranchers identify and access new export<br />

markets.<br />

The 48 recipients are among the cooperator<br />

organizations that applied for<br />

$200 million in ATP funds in 2018 that<br />

were awarded earlier this year. As part<br />

of a new round of support for farmers<br />

impacted by unjustified retaliation and<br />

trade disruption, those groups had the<br />

opportunity to be considered for additional<br />

support for their work to boost<br />

exports for U.S. agriculture, food, fish,<br />

and forestry products.<br />

Already, since the $200 million in assistance<br />

was provided, U.S. exporters have<br />

had significant success. These funds will<br />

continue to generate sales and business<br />

for U.S. producers and exporters many<br />

times over as promotional activity continues<br />

for the next couple of years.<br />

The list of ATP funding recipients is<br />

available at: https://www.fas.usda.gov/<br />

atp-funding-allocations<br />

Comments about this article? We want<br />

to hear from you. Feel free to email us at<br />

article@jcsmarketinginc.com<br />

46<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>


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48<br />

<strong>Organic</strong> <strong>Farmer</strong> <strong>October</strong>/<strong>November</strong> <strong>2019</strong>

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