ITB Asia News 2019 Day 1 Edition




Richard Barnes



buyers up 35%

in 2019

ITB Asia: providing

tangible takeaways

ITB Asia has continuously

succeeded in providing a

platform for which industry

players from across the

MICE, leisure and corporate

travel markets are brought

together, securing growing

interest among international

exhibitors, travel companies

and international buyers.

Attendees are assured to leave

with tangible takeaways and

expert insights gleaned.

ITB A sia thus continues

to receive overwhelming

responses. As such, it is able

to expand, allowing it to

continuously refine its focus to

better provide for the demands

of its attendees. Just this year

alone, ITB Asia has strengthened

its MICE component through

the launch of MICE Show Asia;

and introduced the Buyers Elite

Partner Programme, which

upholds the quality of services

for buyers at the show. This

year will also see an increase in

the buyer contingent attending

the show, with Asia still a

majority, but with an increase in

European and American buyers.

In a time of continued growth,

industry players are eager to

keep capitalising on it, wanting

to gain insights of the current

and upcoming trends in the

travel scene. As the largest

travel trade show in Asia

Pacific, ITB Asia is working hard

to provide a platform for which

they can gather to establish

high-quality contacts and

conduct business. And with ITB

Asia’s robust conference lineup

also covering major themes

and trends shaping the future

of travel, including pressing

and pertinent issues such as

geopolitics and corporate

development, many will look

to them to gain insights on

how to navigate the changing

landscape, and receive practical

applications on how to keep

pace with these rapid changes

affecting the industry. It all

augurs well for another great

show this year.

Building on the success of

2018’s Buyers Programme,

this year’s ITB Asia has seen

a 35% increase in approved

buyers. Buyers are coming

from across the world but

specifically from highgrowth

markets such as

Southeast Asia, China and


“As the leading travel trade show,

we want to provide a dynamic

and diverse platform for our

stakeholders to forge strong

business relationships. We are

pleased to have attracted a greater

number of buyers to this year’s

show, specifically from markets

which have shown to have huge

growth potential in travel and

tourism. By working closely with

our exhibitors and through the

new Elite Partner Programme,

we hope to spur more business

opportunities for both parties,” said

Katrina Leung, Managing Director

of Messe Berlin (Singapore), the

organiser of ITB Asia.

Under the new Buyers Elite Partner

Programme (BEPP) initiative, for

every partner that recommends

15 successful buyers to attend

the show, ITB Asia will provide

complimentary hosting. This

gives partners a platform to

develop stronger trade ties with

recommended buyers and secure

more business opportunities


ITB Asia has been working closely

with industry partners old and

new, from the MICE, Corporate

and Leisure segments. Corporate

partners this year include the

Association of Corporate Travel

Executives (ACTE), new partner

Corporate Travel Management

(CTM), and the United Networks

of International Corporate Event

Organisers (UNICEO). ACTE will be

returning with its Corporate Travel

Day once more this year, while CTM

will be hosting a conference for

corporate travel, providing curated

content for the corporate buying

segment to learn and network with

industry leaders.

Larry Lo, Chief Executive Officer

of CTM Asia, said, “At CTM, we

seek to remain at the forefront

of travel management services.

We are partnering with ITB Asia

this year to showcase how our

innovative technology helps us to

provide personalised services and

a positive return on investment

for our customers – an advantage

that ensures we stay ahead of the

changes that are sweeping the

travel sector”


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Doing business on the show floor –

ITB Asia 2018

ITB ASIA NEWS • Wednesday 16 October 2019

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