ITB Asia News 2019 Day 1 Edition




Senior figures from

Berlin and Singapore

open ITB Asia 2019

An artist impression featuring a bird’s

eye view of the developments on Sentosa

and Pulau Brani, under the Sentosa- Brani

Master Plan.

Landmark masterplan

will transform Sentosa

and Brani islands into

Singapore’s trendiest leisure


Michael Müller, The Governing

Mayor of Berlin, and Chee Hong Tat,

Senior Minister of State, Ministry of

Trade and Industry & Ministry of

Education, Republic of Singapore are

guests of honour for this morning’s

official opening conference and

ceremony at ITB Asia.

Accompanied by Dr Christian Göke,

CEO of Messe Berlin GmbH, the

senior government figures are set

to tour the show floor, which this

year has evolved from previous

editions onto two levels, expanding

to include the MICE show, and a

new registration zone. Keith Tan,

Chief Executive, Singapore Tourism

Board will also be also present for

the opening.

The Governing Mayor of Berlin, Michael

Müller, who has travelled to Singapore for

the opening of ITB Asia.

The first key milestone of Sentosa Brani Master Plan

has been recently unveiled, which will reinforce Sentosa

Island as Singapore’s largest leisure destination.

Sentosa Island and the

neighbouring island of Brani,

currently a loading area for

cargo, is due to be turned into an

enhanced leisure and tourism

destination, according Sentosa

Development Corporation


“The Sentosa-Brani Master

Plan will position Singapore

as a leading destination for

the next few decades. Sentosa

Sensoryscape is the first project

under this Master Plan, it will

complement the expansion

of Resort World Sentosa and

subsequent infrastructure

enhancements on Sentosa and

Brani. Our tourism industry

has plenty of scope for further

growth and rejuvenation,”

said Senior Minister of State

for Trade and Industry and

Education, Mr Chee Hong Tat.

The Sentosa-Brani Master

Plan will be rolled out in

phases over the next two to

three decades. It will see SDC

leveraging the islands’ ridgeto-reef

attributes to bring in

world-class attractions as well

as new night-time offerings.

The new spaces will reflect

authenticity and sustainability –

including rejuvenated beaches

and nature trails through five

distinct zones – Vibrant Cluster,

Island Heart, Waterfront,

Ridgeline, and Beachfront.

The new 30,000 sqm Sentosa

Sensoryscape will link Resorts

World Sentosa in the north

to Sentosa’s beaches in the

south through a multi-sensory

experience. Work will start by

the end of 2019 and will be

completed in 2022.

Sentosa Sensoryscape will

feature a series of novel,

picture-worthy vessel-like

structures, measuring some 25

m wide and 13 m tall. Each of

these will be framed by unique

architectural features, based on

the five senses through various

elements such as polyphonic

water features, mist as well

as fragrant flowers and plant


While works are ongoing for

Sentosa Sensoryscape, guests

will still be able to access and

enjoy Sentosa’s diverse array of

leisure experiences. However,

the giant Singapore Merlion

statue will be demolished to

give way to the new build


Both Berlin and Singapore have

been experiencing an extraordinary

economic and social evolution

over the past decades. The two

destinations are also rejoicing

Seoul continues to be a popular

venue for MICE and conferences.

The recently hosted International

Bar Association (IBA) Annual

Conference is the latest example

of one of several major global

organizations utilizing the city’s

popular PLUS SEOUL support

programme for meetings. The IBA

event attracted at COEX, Seoul’s

largest meeting facility, some 5,000

professionals from 120 countries.

Recently, the city played host

to the International Standards

Organization (ISO)’s TC258

Plenary Meeting by welcoming

60 ISO representatives from 38

countries. On 29 October, Seoul

ICCV Expo 2019 will also welcome

the Computer Vision Foundation

(CVF) and IEEE Computer Society.

ICCV 2019 will also receive 5,000

delegates in the field of computer


this year, with the German capital

celebrating 30 years since the fall of

the wall, and Singapore celebrating

the bicentenary of Stamford Raffles’

arrival here




Upgraded for 2019, PLUS SEOUL

provides a wide range of support

for international conferences from

bidding to highly-customized

hosting as well for add-on

features. Seoul ranks in third

place worldwide for the number of

meetings hosted, according to the

latest UIA International Meetings

Statistics Report – a position it

has now held for four consecutive



The IBA event took place

at COEX in Seoul

ITB ASIA NEWS • Wednesday 16 October 2019

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