Winter Edition 2019

THE BLENDS
Seedlip Garden 108
captures the essence of the
English countryside with
sophisticated top notes of
the handpicked peas and
hay from the founder’s family
farm with a complex herbal
base character of spearmint,
rosemary and thyme.
Seedlip Grove 42
is a celebration of the
Orange; an adult, citrus
blend of copper-pot
distillates including Bitter
Orange, Mandarin, Blood
Orange, Lemongrass,
Ginger & Lemon.
Tell us about your heritage and how it shaped
your career path?
Seedlip is definitely a product of my upbringing!
My mother’s side of the family are in farming
and my father is in design. Creating a distilled
non-alcoholic spirit was the perfect opportunity
to bring together my mother’s farming heritage
and my father’s brand design expertise to rid the
world of poor, fruity and sweet mocktails and offer
something grown-up!
What was the lightbulb moment behind Seedlip?
In 2013, whilst researching interesting herbs
I could grow at home, I came across a book
written in 1651 called ‘The Art of Distillation’
that documented distilled herbal remedies – both
alcoholic and non-alcoholic. Ever the tinkerer, I
was so curious, I bought a copper still and began
experimenting in my kitchen. Three months later I
was out for dinner at a nice restaurant in London,
not drinking and got offered this pink, fruity,
sweet, childish mocktail. Surely there must be a
better way!
Who has motivated you the most?
I keep very much in mind and his name tattooed
on my arm, my great-grandfather. Knighted for
his services to agriculture and philanthropy, he
was a true entrepreneurial character.
Did your school days influence your career path?
I loved being outside. Was happiest on the
sports field and learnt a lot about leadership,
competition, winning, teamwork and resilience.
What advice can you give to the next generation
looking to get into the drinks business?
If you genuinely solve a need that people have,
stay single-mindedly true to solving it amidst all
“… the NOgroni. Really
simple to make and is
short, bold and strong!”
the distractions and bring your company to life in
a meaningful and desirable way.
What is your favourite Seedlip cocktail?
Right now…. It’s the NOgroni. Our take on the
classic Negroni that uses both our brands. Seedlip
Spice, Æcorn Bitter and Æcorn Aromatic. Really
simple to make and is short, bold and strong!
Who is the typical Seedlip customer?
Today there are lots of different reasons someone
might not want to drink alcohol. We call them
the aren’ts, can’ts and don’ts. There are also the
“shouldn’ts” ha! Seedlip is for those who can’t
drink: [pregnancy, medication, the designated
driver for example] those who aren’t: [having a
night or week off, lunch time, perhaps an early