ITB Asia News 2019 Day 3 Edition




Richard Barnes


A jovial MOU signing

by Messe Berlin CEO,

Dr Christian Göke (left)

and Keith Tan (right),

Chief Executive, Singapore

Tourism Board



at your service

The news this week that Messe

Berlin (Singapore) is launching

a new – dedicated – travel

technology show for 2020

comes as no surprise given the

huge, and ever-growing interest

in travel related technologies.

In keynotes on day one of

the show, and

IBM addressed the industry’s

common challenges such as

readying businesses for their

next wave of growth; rethinking

and reinventing distribution

strategies; and how the travel

industry can capitalise on the

digital revolution to succeed.

Yesterday, attendees were able

to hear from Agoda, Expedia,

Google, TripAdvisor and Wego,

who discussed actions to adapt

to the ever-evolving market.

Again today,, OYO

China and Tujia are leading the

conversation on maximising

opportunities to meet the needs

of a new generation of Chinese


Destination Marketing is

also looking more and more

towards digital solutions, with

this week’s tracks including the

likes of iVenture Card, Rezgo,

TourRadar and Trip Ninja. They

have been discussing topics

ranging from multi-city travel,

what experiences one can learn

from hotel distribution and how

to get the most for brands via

online travel agencies.

Looking ahead to next year, as

a complement to the existing

ITB Asia and MICE Show Asia,

Travel Tech Asia in 2020 will

be part of Asia Pacific’s largest

travel trade show dedicated to

travel technology. New buyers

in charge of purchasing travel

technology will be introduced to

the latest innovations, emerging

trends, leading industry brands

and innovative start-ups that are

gathered at one place to create

new possibilities of travel.


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Memorandum of

Understanding signed

for three years between

Singapore and Messe


With organisers announcing a record number of over 1,300

exhibitors and more than 1,250 buyers at this year’s ITB Asia

show, a new memorandum of understanding has been signed

this week between the show organisers and the Singapore


The ceremony took place on

Wednesday, between Messe

Berlin CEO, Dr Christian Göke

and Keith Tan, Chief Executive,

Singapore Tourism Board. The

MOU paves the way for an even

more solid relationship between

the show organisers and the local

authorities, who have shown

continued support for ITB Asia

since its inception.

This year’s show has seen a

major evolution over the previous

edition. Over the past two days,

along with today, organisations

from across the travel industry

are gathering to establish highquality

contacts and conduct

business. Indeed, to meet demand,

Asia’s leading travel trade show

this year expanded to two floors,

introducing a dedicated “MICE

Show Asia 2019”.

Commenting on this year’s show,

Katrina Leung, Managing Director

of Messe Berlin (Singapore), ITB

Asia’s organiser, said, “ITB Asia

continues to maintain its position

as the leading travel trade show

in the region. Working in close

collaboration with international

exhibitors, travel companies and

international buyers from across

the MICE, leisure and corporate

travel markets, we look forward

to unveiling this year’s engaging

and exciting programmes that will

benefit all. With the expansion

of the show and the launch of

MICE Show Asia, we’re delighted

to welcome our visitors to this

2019’s edition.”

Now in its twelfth year, ITB Asia has

continued to enjoy support from

destinations and businesses from

across the world. Emphasising the

global reach of ITB Asia, this year’s

show has attracted ever-widening

international interest and

participation. Over 110 National

Tourism Organisations (NTO) and

Regional Tourism Organisations

(RTO) are exhibiting this year,

including first-time appearances

for NTOs from Armenia, Czech

Republic, Malta, Russia and

the Balkan States – Macedonia,

Montenegro and Serbia, and

RTOs from Busan, Frankfurt, Los

Angeles and more.

In addition, with the fastgrowing

demands of the MICE

and corporate travel sectors,

ITB Asia has this year launched

the inaugural MICE Show Asia, a

MICE-dedicated show to which

all ITB Asia attendees have full


ITB ASIA NEWS • Friday 18 October 2019

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