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Matilda Jane Clothing by Joanna Gaines - June 2018 Lookbook

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JUNE <strong>2018</strong>


“The whole inspiration for<br />

this new collection was summer<br />

here out on the farm. The long<br />

days, the hazy sunsets, kids<br />

running around just being kids.”<br />

– j oa n na gaines<br />

Welcome the sweetest of seasons with a fresh new<br />

collaboration rooted in love and grounded in mutual admiration.<br />

We at <strong>Matilda</strong> <strong>Jane</strong> <strong>Clothing</strong> are honored to be partnering once again with<br />

the wonderfully talented <strong>Joanna</strong> <strong>Gaines</strong>. Together we present a collection<br />

inspired <strong>by</strong> the carefree, easygoing days only summer can offer.<br />

We hope you love it as much as we do!<br />

2 3


“The whole idea of being<br />

inspired <strong>by</strong> life on the<br />

farm is really rooted in<br />

an effortless, easygoing<br />

lifestyle, and that’s the<br />

With this collaboration, we were able to do something we’ve wanted to do for a very<br />

long time – offer styles for Brother and Dad! We love the complete family looks<br />

we were able to create and can’t think of anything cuter for those upcoming family<br />

pictures, barbecues, and summertime celebrations.<br />

feeling I hope people have<br />

when they’re wearing<br />

these pieces.”<br />

– JOANNA GAINES<br />

4 5


“We were really<br />

able to capture the<br />

farm feeling that<br />

we were aiming<br />

for with sweet<br />

floral prints and<br />

landscape scenes.”<br />

Our story comes to life in playful prints<br />

and sunset hues that capture the spirit and<br />

sweet simplicity of summer on the farm.<br />

– JOANNA GAINES<br />

6<br />

Greener Pastures: The<br />

loveliest of landscapes, this<br />

sweet scene perfectly portrays<br />

the idyllic countryside.<br />

Pretty Ponies: This happy print<br />

adds a winsome touch to foreverfavorite<br />

silhouettes and brandnew<br />

introductions alike.<br />

Berry Sweet: This sweet sprinkling<br />

of fresh flowers and beautiful<br />

berries reminds us of hand-picked<br />

baskets of goodness.<br />

7


Each and every piece in this new<br />

collection was created with so much<br />

love. You really see it in the girls’ line,<br />

which stayed true to our mission of<br />

keeping little girls little.<br />

MORNING SUNRISE TANK<br />

$42 | 25140T | 2Y-14Y<br />

MAKE HAY TUNIC<br />

$42 | 25142T | 2Y-14Y<br />

SKEDADDLE SHORTS<br />

$42 | 25235B | 2Y-14Y<br />

GREEN THUMB BUBBLE SHORTS<br />

$44 | 25237B | 2Y-14Y<br />

GIRLS’<br />

WAVES OF GRAIN DRESS<br />

$62 | 25036D | 2Y-14Y<br />

KICK UP YOUR HEELS DRESS<br />

$58 | 25037D | 2Y-14Y<br />

WILD HORSES DRESS<br />

$48 | 25038D | 2Y-14Y<br />

8 9


BABY<br />

LITTLE SPROUT DRESS<br />

$52 | 25944D | 0-3 TO 18-24M<br />

For ba<strong>by</strong>, we wanted<br />

to create lots of options<br />

for those long, hot summer<br />

days. We stuck to classic<br />

MJ silhouettes made<br />

irresistibly sweet with<br />

new original prints.<br />

Lots of little details<br />

make each piece even<br />

more darling.<br />

OVER YONDER DRESS<br />

$38 | 25947D | 0-3 TO 18-24M<br />

GARDEN GROVE ROMPER<br />

$42 | 25946R | 0-3 TO 18-24M<br />

10 11


BARN DANCE TONIGHT DRESS<br />

$62 | 25443D | 8Y-16Y<br />

SOUTHERN SUN ROMPER<br />

$48 | 25446R | 8Y-16Y<br />

Some of our<br />

most-favorite new pieces are<br />

for the tweens. We wanted to give her all the trends<br />

she’s after, but in a way that still felt very age<br />

appropriate and still very <strong>Matilda</strong> <strong>Jane</strong>.<br />

GARDEN VARIETY TANK<br />

$48 | 25441T | 8Y-16Y<br />

12 13


WOMEN’S<br />

For Mom, we brought back some classic<br />

<strong>Matilda</strong> <strong>Jane</strong> pieces both we – and <strong>Joanna</strong> –<br />

just adore. (The Grass Roots Dress is a remake of a<br />

vintage MJ dress that <strong>Joanna</strong> has loved for years!)<br />

We complemented those forever favorites<br />

with brand-new silhouettes that are<br />

all easy and effortless.<br />

PURE COUNTRY TEE<br />

$42 | 25651T | XS-XXL<br />

LAST STRAW CARDIGAN<br />

$64 | 25658T | XS-XXL<br />

GRASS ROOTS DRESS<br />

$88 | 25653D | XS-XXL<br />

WITH THE GRAIN TOP<br />

$58 | 25659T | XS-XXL<br />

IN TOWN JUMPSUIT<br />

$98 | 25660R | XS-XXL<br />

SWEET AS SUGAR DRESS<br />

$98 | 25655D | XS-XXL<br />

HELLO DARLIN’ SHORTS<br />

$54 | 25661B | XS-XXL<br />

14 15


BOYS’<br />

“There are so many cute styles out<br />

there for girls, but for me, the boys’<br />

clothes have always been harder<br />

to find. I love the idea of taking<br />

that mix-and-match concept and<br />

applying it to more playful<br />

patterns for the boys.”<br />

– JOANNA GAINES<br />

HOME FOR DINNER SHIRT<br />

$44 | 25B00T | 2Y-14Y<br />

PATCHES AND PLUCK HOODIE<br />

$54 | 25B03T | 2Y-14Y<br />

HORSING AROUND SHIRT<br />

$44 | 25B01T | 2Y-14Y<br />

DON’T FENCE ME IN SHORTS<br />

$48 | 25B04B | 2Y-14Y<br />

SHOW YOUR STRIPES SHORTS<br />

$42 | 25B05B | 2Y-14Y<br />

MEN’S<br />

We are all so excited to<br />

have Brother and Dad join in<br />

the fun with pieces made just for<br />

them. We love the mix-and-match<br />

ease of the boys’ collection. And<br />

those prints? They are just perfect<br />

for our little (and big) men!<br />

HIGH HORSE SHIRT<br />

$56 | 25M01T | XS-XXL<br />

16 17


HOME<br />

WALLPAPER<br />

BRING ME FLOWERS POUF<br />

$148 | 25508A | OS<br />

SADDLE UP POUF<br />

$148 | 25518A | OS<br />

No collection with <strong>Joanna</strong> <strong>Gaines</strong><br />

would be complete without a few<br />

special home items. This time,<br />

it’s all about the playroom, with<br />

beautiful wallpaper, clever<br />

storage bins, and some really<br />

cute, comfy poufs. They are<br />

the perfect place to settle<br />

in with a good book!<br />

WATCH THE CLOUDS<br />

WALLPAPER<br />

$88 | 25511A | 27' x 27''<br />

FLORAL FIELDS<br />

WALLPAPER<br />

$88 | 25512A | 33' x 18''<br />

PASTURES NEW<br />

WALLPAPER<br />

$88 | 25520A | 27' x 27''<br />

BERRY BLOSSOM<br />

WALLPAPER<br />

$88 | 25519A | 33' x 20.5''<br />

HOLD YOUR<br />

BASKET OF<br />

HOME ON THE<br />

OPEN FIELDS<br />

HORSES BIN<br />

BERRIES BIN<br />

RANGE BIN<br />

BIN<br />

18<br />

$34 | 25509A | 11'' x 11'' $34 | 25529A | 11'' x 11'' $34 | 25517A | 11'' x 11'' $34 | 25527A | 11'' x 11''<br />

19


THE STORY OF MATILDA JANE<br />

<strong>Matilda</strong> <strong>Jane</strong> <strong>Clothing</strong> has one overriding goal — to bring happiness<br />

into the lives of our customers. Our girls, tween, and women’s lines<br />

are designed to bring a smile to your face every time you look in your<br />

closet or step out your door. <strong>Matilda</strong> <strong>Jane</strong> <strong>Clothing</strong>’s whimsical<br />

approach to texture, pattern, and color results in designs that<br />

are youthful, playful, and expressive. Our clothes are made<br />

with the MJC girl in mind — she’s smart, fun, stylish, and<br />

always 100% true to herself!<br />

20 21


the PERKS of HOSTING a SHOW<br />

Sales<br />

50% Off Items Free Product<br />

$300<br />

1<br />

--<br />

$500<br />

2<br />

$25<br />

$800<br />

3<br />

$25<br />

<strong>Matilda</strong> <strong>Jane</strong> trunk shows bring the<br />

fun of shopping right to your living<br />

room. Our talented Trunk Keepers<br />

provide total support for your big<br />

day (including styling tips and<br />

tricks), so you can relax and have<br />

fun! Plus, you’ll get the chance to<br />

earn FREE clothes and lots of other<br />

great discounts.<br />

$1,000<br />

5<br />

$75<br />

Talk to your Trunk Keeper or visit<br />

$1,250<br />

$1,500<br />

6<br />

7<br />

$75<br />

$100<br />

matildajaneclothing.com and click<br />

on “host a show” to learn more<br />

about this amazing opportunity.<br />

$1,750<br />

8<br />

$100<br />

$2,000<br />

9<br />

$150<br />

$2,250<br />

10<br />

$150<br />

$2,500<br />

11<br />

$175<br />

$2,750<br />

12<br />

$175<br />

$3,000<br />

13<br />

$225<br />

The magic of <strong>Matilda</strong> <strong>Jane</strong> is helping girls and women<br />

of all ages feel happy and twirly and good!<br />

For each additional $250 in guest sales over $3,000, you receive 50% off one additional item. For each<br />

additional $500 in guest sales over $3,000, you receive an additional $25 in free product. Free product<br />

can only be applied to full price items and may not be used in conjunction with your 50% discount.<br />

To qualify for these amazing perks, your trunk show must have a minimum of three guest orders of<br />

$300 plus, as well as your order.<br />

If you believe in sharing our mission to help little<br />

girls stay little, are an entrepreneur at heart, and are<br />

excited about spreading the love of <strong>Matilda</strong> <strong>Jane</strong> at<br />

trunk shows, then we would love to have you!<br />

22<br />

22<br />

CONTACT YOUR TRUNK KEEPER TO LEARN MORE.<br />

matildajaneclothing.com


<strong>Matilda</strong> <strong>Jane</strong> <strong>Clothing</strong> is sold exclusively through our Trunk Keepers.<br />

Find a Trunk Keeper near you, or find out more about hosting a trunk show and<br />

earning great clothing discounts, <strong>by</strong> visiting matildajaneclothing.com

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