2019_PWN_V1_No4-web

THE PROBLEM
SOLVING PUMPS
ITALIAN EXCELLENCE & PERFORMANCE
PRESSURE CLEANING
Plunger
Pumps
High Pressure
Pumps
Guns, Hoses
& More
SOFT WASH
12V Pumps
Diaphragm
Pumps
Manual & Electric
Hose Reels
Toll Free: 1-800-864-1649
Industrial Division: www.cometpump.com
Diaphragm Division: www.cometpumps.com
Distributed by
2019 Pressure Washer News ad.indd 1 5/30/2019 10:37:35 AM

contents
FEATURES
6
Aerial
Advantage:
Companies like Lucid Drone Tech
in North Carolina supply drones to
take lifts and other machinery out of
the pressure wash equation, saving
companies workers compensation
costs and making them more efficient
and less reliant on human labor
23
Winter is Coming:
Failure to properly winterize and store your pressure
washing equipment during freezing conditions can
prove ruinous to pressure wash operators
DEPARTMENTS
9
How to be a
good boss
A good boss makes employees feel
satisfied, productive, and valued in
their work environment. They don’t
behave like a dictator.
4 Editor’s Letter:
Hugging Your Haters
12 Guest Column:
Everybody Needs a Coach: As
evidenced by the annual pro football
draft, even the best talent still needs
guidance to go from good to great
16 Contents
under Pressure:
A look around the World Wide Web for wacky
examples of pressure washing in our culture’s
everyday life: Spidey-Sense
Vol. 1, No. 4, Fall 2019
Publisher: Jackson Vahaly
Editor: Drew Ruble
Design: Katy Barrett-Alley
Pressure Wash News is published 4 times per year and is independently owned by Jackson Vahaly.
All inquiries should be directed to:
Pressure Wash News, 110 Childs Ln. Franklin, TN 37067
jacksonv@pressurewashnews.com
Copyright © 2019 2 Dollar Enterprises/Pressure Wash News. All Rights Reserved.
VOL. 1, NO. 4 | FALL 2019 | PRESSURE WASH NEWS | 3

EDITOR’S
NOTE
Hugging
Your Haters
Jay Baer is the author of six bestselling
books, has founded five multimillion-dollar
companies, and regularly
consults iconic brands like Hilton.
In the last edition of PW News,
I featured Jay’s advice about getting
customers to advertise your business by
effectively creating word of mouth.
Here I want to talk about another
of Jay’s business gems -- hugging your
haters.
According to Baer, 80% of businesses
believe they provide “superior service.”
Not adequate, or pretty good, but
superior.
Meanwhile, a mere 8% of customers
agree.
Clearly, Baer says, we have a fundamental
disconnect or misunderstanding
about what constitutes superior service.
How can you bridge the gap and
actually provide superior service?
Baer says it starts and ends with the
concept of “hugging your haters.”
It’s a business model wherein operators
embrace complaints -- not just
tolerate complaints.
Why?
“I would rather have a useful
complaint than a pat on the back
for something I already know,” Baer
explains. “Because one makes you better
and one doesn’t.”
Baer says every business should be
trying to triple the number of complaints
about their business that they are
receiving.
“The only way to get better is to know
the things you’re not perfect at, and the
only way that’s going to happen is if your
customers actually tell us,” he says.
“To get fewer complaints, first you
have to get more complaints. You ask
people for feedback, they tell you things
that you didn’t know, you fix them, and
then you have less complaints. You have
to know what to fix before you can fix it.”
Here’s the problem. You either aren’t
getting the complaints you need, or,
worse, you are not embracing the negative
feedback when it arrives.
It’s no wonder we don’t embrace the
criticism. It’s human nature. Baer says
usually when someone complains and
you are the owner, it feels like somebody
telling you that your baby is ugly. And
nobody wants to hear that even if they
know for sure that their baby is ugly.
How can you overcome that initial
reaction? Baer says “do the math.”
According to Baer, for every 100
dissatisfied customers only five will
complain.
“What that means mathematically
is on average every time somebody
complains, 19 other people are having
the exact same tissue and didn’t say
anything,” he says. “So, what kills a business
are not the people who complain.
What kills a business are the people who
had a problem and just disappear.”
Think about it. People who complain
are actually going out of their way to use
their time and effort to tell you how to run
a better business. That’s a gift!
As such, Baer says unhappy customers
are actually your most important
customers, describing them as your “early
warning detection system” for things that
you can do better.
Here’s the kicker. Research proves
that if you have a customer who has
an issue and you successfully solve that
problem, then that customer will buy
more and be more loyal to your business
than a customer who never had a
problem at all.
Said another way, if a customer has
a problem and you fix it they will spend
more money on your business than
someone who never had a problem in the
first place. It’s like a magic trick!
Here’s the bottom line: the people
who complain about your business are
not your problem; ignoring them is your
problem.
Here are some other key points Baer
makes in arguing that you must “hug
your haters”:
• no response is in fact still a response
-- it says we care so little about your
dissatisfaction that we refuse to even
acknowledge it
• even if you can’t fix a customer’s
problem but you just respond to them,
it increases their advocacy of your
business by 25%
• the customer is not always right; but
the customer should always be heard
• when you are responding to a
complaint via social media, there are
a whole lot of other people on-looking
from the sidelines and gauging how
you handle it; which means the
economic impact of any customer
interaction online is way higher than
a face-to-face conversation with an
unhappy customer
• you can’t fix what has already
happened but you have total and
complete control over what happens
next, meaning whether you respond,
how fast you respond, what you say,
and where you say it; and this can
have a massive impact on how your
business is viewed
• In today’s digital world, good service
is good marketing, they are essentially
indistinguishable
• your least-happy customers are your
most important customers so take the
time to listen to them and understand
it is what they are really looking for
Now go hug your haters!!!
Drew Ruble
drewruble@gmail.com
4 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

THE PUMP
WITH 9 LIVES
10 TH
JUST GOT ITS
CAT PUMP
OWNERS,
Is your pump not working
correctly? Have you
experience pitting. Grooving
or wash out in your manifold.
Vilco Supply company, has
solved the wash out problem
for 30 years with a unique
boring and stainless steel
sleeve process.
SAVE BIG!
VILCO OFFERS MAINTENANCE AND PUMP REPAIR ON MOST
CAT PUMP MODELS. AUTHORIZED CAT PUMP DISTRIBUTOR.
Vilco Supply stainless steel sleeve’s these Cat Pump models:
310, 340, 350, 5CP2120, 5CP2150, 530, 3535, 3543, 3560, 3841, 6767, 3507, 2521, 1010, 1050, 7CP
Vilco Supply stainless sleeve system has saved customers time and money for over 3 decades. Let Vilco Supply start
saving you time and money, today! An Excellent & Economical Alternative with the Durabiltiy of Stainless Steel.
FOR MORE INFORMATION 888 -255-4181
VILCOSUPPLY@FRONTIERNET.NET | VILCOSUPPLY.COM

Aerial
Advantage
Softwashing drones built by
North Carolina-based Lucid Drone
Technologies promise to make
businesses more efficient
BY DREW RUBLE
In a recent Forbes magazine article
titled “The Future of Work: Humans
+ Gigs + Robots are the New Blended
Workforce,” author Jeanne Meister explored
how it’s “humans AND machines
who comprise the new blended workforce,
not humans VS. machines.”
Meister highlights the new category
of jobs emerging that blend blue collar
work with digital know-how, which she
defined as “New Collar jobs.”
“What is needed” she says, “is the
ability to re-imagine how [businesses]…
invest in learning and development…
and nurture a new blended workforce.”
Twenty-somethings Andrew Ashur,
David Danielson, and Adrian Mayans
clearly see that same future for the pressure
washing industry. Together, the millennial
entrepreneurs co-founded Lucid
Drone Technologies near Charlotte,
North Carolina shortly after graduating
from Davidson College. Their mission?
To swell technology use in the pressure
washing industry in an effort to lower
costs, increase efficiency, and transform
blue collar into new collar.
Andrew Ashur David Danielson Adrian Mayans
A BETTER
WAY
It all started one day while the three
budding entrepreneurs were driving into
Charlotte. That’s when they happened
to witness a pressure wash operator
hanging off of the side of a tall building
in order to clean it.
“We basically said, ‘wow, that literally
looks like the worst job in the world.
With modern technology there has to
be a better way to do this,’” Mayans recalled.
“We started doing some research
into the space and quickly realized a
glaring market inefficiency.”
Enter drones.
Ashur, Danielson, and Mayans – all
certified remote drone pilots through the
Federal Aviation Administration (FAA)
– quickly set out to service the industry
with custom building cleaning drones.
The trio spent countless hours on the
Davidson campus in open areas testing
the mathematics inherent to using
drones as a cleaning device.
Each drone is tethered and is constantly
being fed the fluids necessary to
clean from a soft wash pump on the back
of a truck. The drone’s cleaning method
is soft washing, which uses a low pressure
solution (60 to 100 PSI) instead of blasting
a surface with 3000 to 4000 PSI. It’s
all about relying on responsible chemistry
to treat stains, whether it’s brick,
limestone, roofs, or any other surface.
“The product development cycle was
long. You think about a tethered system
where the softwashing hose is attached to
the drone… it’s variable payload – every
successive foot you go higher, you’re car-
6 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

ying more hose and fluids, resulting in
more weight,” Mayans said. “For a yearand-a-half,
we were out on Davidson College
fields flying drones every single day,
constantly iterating on both our hardware
and software to perfect the system. It was
a constant feedback loop for us, as product
development was extremely informed
by what happened on day-to-day cleaning
jobs that we did personally.”
As Mayans related, the three co-founders
started out by incorporating drones
into their own operations as a cleaning
company, proving that their technological
solution worked in real-world settings.
“While drone cleaning represents the
future of the industry, we understood that
widespread adoption of our technology
would be dictated by how much our
technology actually solved the pain points
that cleaning companies face on jobs,”
Mayans said. “So, our goal was to create
a system that allows cleaning companies
to be safer, more efficient on jobs, and less
reliant on human labor. We aim to give
companies the best tool in the tool kit.”
As the company went about its business
of incorporating drones into their
own operations, other cleaning companies
increasingly started reaching out to
Lucid asking where they got their drone
cleaners and how they could also get
their hands on one.
“We realized that we had a solution to
the deepest problems that cleaning companies
face when they operate aboveground.
So, why not exit the service
sector and fuel the success of so many
others in the space by giving them the
productivity-improving tool that they so
desperately need?” Mayans said. “That’s
when we pivoted away from service and
into being a technology provider.”
“The pressure washing industry is
super fragmented,” Mayans continued.
“Every cleaning company is hindered
by the problems that come with aboveground
cleaning. Their revenue potential
and profit margins suffer from the inefficiency
of current above-ground methods,
the egregious worker’s compensation
costs that result from the danger of those
methods, and the expensive costs associated
with obtaining lifting machinery.”
PASSING
THE BATON
So how exactly does the Lucid model work?
First, Lucid walks prospective drone
operators step-by-step through the FAA
process required to become a certified
drone pilot. The company then thoroughly
trains their clients on the technology
and how to use it. As a result of that
in-person onboarding process, Lucid ensures
each client has everything that they
need knowledge and equipment-wise to
show up to a job site and be totally proficient
in using the drone themselves.
continued ...
Join Today & Get Involved!
The-IDA.com
Education | Certification | Social Media Discussions | Awards Programs | Technical Expertise | Newsletters | And more!
VOL. 1, NO. 4 | FALL 2019 | PRESSURE WASH NEWS | 7

AERIAL
ADVANTAGE
“We made sure that everything that
we did was extremely intuitive,” Mayans
said. “When considering drone
technology, I think some people immediately
peg it as too futuristic or difficult
to use. We were very aware that we
might encounter this type of skepticism,
so we put user-friendliness at the top of
our priority list during product development.
We made our drones extremely
easy to fly – so easy that we taught an
82-year-old with no prior drone experience
to effectively clean with our drone
within 15 minutes.”
Lucid is among the very few companies
nationwide through which pressure
wash operators can operate a drone. The
company’s month-to-month subscription
leasing model aims to address the fact
that there will be a service component to
properly satisfy the needs of customers.
“Right now, the way many companies
operate when doing above-ground
work is that they rent lifting machinery
on an as-needed basis,” Mayans said.
“If a company wins a bid to clean an
eight-story property, it typically has to go
out and rent an 80-foot lift. These lifts
significantly eat into the margins that
companies make on these multi-storied
jobs. It’s expensive, and modern technology
now offers a better solution.”
“For $3,000 a month, we supply the
drone, the training, and the necessary
certification to commercially operate a
drone. The monthly subscription also includes
full-service, meaning if it breaks
we give you a new one within 24-hours,”
Mayans said. “If you look at the tradeoffs
where you implement a drone instead
of a lift, on top of the efficiency
you’re getting time-wise, and the increase
in revenue potential, you’re also
saving money by shifting your worker
classification from above-ground work to
on the ground.
“Do the job in less time so you can
move onto your next revenue-generating
opportunity faster, keep your
workers safer and pay less on worker’s
compensation as a result, and
don’t spend money on an overpriced,
outdated piece of equipment.”
Since Lucid builds their our own
drones in-house, Mayans avers that the
company’s quality assurance processes
“can be a lot more intimate and informed
than a company relying on the
technology of a third party.”
“Doing the entirety of our product
development in-house, we have very few
constraints on our processes and can
even engineer custom solutions for particular
use cases.”
SEALING
THE DEAL
Still on the fence about acquiring and
using drones in your operations?
Mayans reiterates three key competitive
advantages pressure wash operators
can possess by entering in the drone business
- it’s faster, safer, and cheaper.
“Again, companies will be able to
complete jobs in less time, increase the
safety of their operations, and save money
both on worker’s compensation and
labor costs,” Mayans said. “We did jobs
in 30 minutes that took other companies
hours to complete, and we never had to
get on a ladder or walk on a roof.”
Eliminating the danger inherent to putting
people on a roof serves not just a humanitarian
goal but a financial one as well.
“We relocate all of your workers to
the ground,” he said. “So the workers’
compensation costs that our users pay
are instead reflective of an on-ground
worker, which is substantially lower.
Worker’s compensation rates vary state
by state, but bottom-line, your workers
would be reclassified to ground workers,
which results in significant savings.
As soon as you’re using ladders or lifts
to suspend your worker’s above-ground,
the costs soar. So the drone just exponentially
makes more sense.”
That’s significant given that insurance
rates in the pressure wash industry are
often already crippling to businesses and
seemingly getting worse by the minute.
Drone use additionally impacts a
company’s profile in their marketplace.
“Implementing our drone into their
operations will not only increase their
revenue potential, but also offers a distinct
marketing advantage. In an industry
where differentiation is hard to come
by, it’s important to note that drones
don’t only make jobs easier, but easier
to come by,” Mayans said.
According to Mayans, when Lucid
would be cleaning a house with a
drone up in the air, they would have
four or five neighbors emerge from the
nearby area to witness the cleaning and
to ask questions about the service.
“They would say ‘this is awesome,
can you do it on my house?’” Mayans
related. “So, we would clean houses that
weren’t even dirty – they were just intrigued
by our technology.”
Last, Mayans also allays fear that as
a result of user error operators might do
damage to a property and create an insurance
problem.
“We implemented a lot of fail-safes
throughout our product development,”
Mayans said. “We have multi-motor redundancy,
so the drone can safely operate
even if multiple motors were to fail.
We also have 360-degree obstacle avoidance.
So, even if a pilot tries to run into
the side of a building, the drone literally
wouldn’t allow it.”
In the end, Lucid’s drone technology
makes companies less reliant not on humans,
but on human labor. Armed with a
forward-thinking business model, a full-service
approach, and experience in the field,
it’s no wonder Lucid Drone Technologies
is one company in the cleaning equipment
sphere that is truly taking flight.
8 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

How to be a
Good Boss
A GOOD BOSS MAKES EMPLOYEES
FEEL SATISFIED, PRODUCTIVE, AND
VALUED IN THEIR WORK ENVIRONMENT.
THEY DON’T BEHAVE LIKE A DICTATOR.
BY DEBRA GORGOS
When you’re the boss, you’re not
only in charge of the employees, you’re
also the person who sets the tone of the
business’s lifeblood. You’re a conductor
who determines the pace, the energy, the
synergy, and of the pulse of the business’s
ultimate opus. Do you want employees
to fear you? To trust you? To never leave
you? Are they important to you?
It is important for bosses to not underestimate
their significance to the business.
And, it is also important for bosses
to realize the importance of their employees.
There’s a special balancing act
that is required for harmony, and it has
to do with proper hiring, training, motivation,
and discipline.
WHAT IS A
GOOD BOSS?
Let’s start with defining what it takes
to be a good boss. Jeffrey J. Fox of Fox &
Company, Inc., a management consulting
firm, is also a best-selling author of 11 business
books. His book, How to Become CEO,
was on The New York Times, Business Week,
Wall Street Journal, Knight-Ridder, and Amazon.com
best-seller lists. His family members
also owned businesses that
included a car wash, detail shop oil
lube, and emissions control shop.
Fox says to be a good boss you must:
✔✔
Be fair, firm and friendly, but not a friend
✔✔
Set quantitative performance metrics
✔✔
Train employees so that they can get
a job with another company, but treat
them so well
✔✔
they don’t leave.
✔✔
Constantly train, particularly on how
to provide good customer service.
✔✔
Expect on-the-job cleanliness in floor
space, uniforms, window glass, etc.
✔✔
Give surprise bonuses.
✔✔
Pay for ESL classes.
✔✔
Treat every employee with dignity.
✔✔
Hold mini contests with cool little prizes
such as free hours in a batting cage; gift
✔✔
certificate at grocery store, etc.
✔✔
Constantly asks employees their opinions;
Seeks out improvement ideas.
✔✔
Reward good employee suggestions
✔✔
Give recognition pins
✔✔
Pay above market
✔✔
Pay anniversary bonuses ($100 for
every year, etc. This is less expensive
than turnover).
Yvan Lacroix, founder and president
of Répare-brise and regional manager
for Optimum Polymer Technologies, believes
that being a good boss has to do
with really getting to know your employees
and using each individual’s strength
to your benefit.
There are a lot of moving parts to
a well-run organization, but taking the
time to see if one employee is good at
customer service while another one enjoys
working on a filthy job will pay off.
Some people shouldn’t be talking to
customers, shares Lacroix, so they are
given other tasks, while some employees
are very good at it. So, make sure the
strengths are being used properly.
THE MAKING OF A
GOOD EMPLOYEE
The key to having a good employee
starts with the hiring process. To weed
out potential problem employees (see
“Red Flag” sidebar), make sure you start
with a crystal clear written job description,
says Fox.
“The job description must define exactly
what is expected from the potential
candidate. Even if the candidate is not
proficient in English, or is a poor reader,
there must be a job description. The job
description is a good guide to use during
the interviewing process. Only the candidate
really knows if he can do the job.
Thus, it must be made clear that candidates
hire and fire themselves.”
Lacroix also suggests using recommendations
for his employees, and also
uses temp agencies.
“What is nice is that if a temp employee
isn’t working out, I can have the agency
let them know that their term is over.”
They should be interviewed by the
continued ...
VOL. 1, NO. 4 | FALL 2019 | PRESSURE WASH NEWS | 9

GOOD
BOSS
owners and by trusted employees, especially
those who are proven to be good
detailers, says Fox.
“If the candidate has poor English,
there must be a translator in the interviewing
process.”
Fox also suggests giving each candidate
a paid one day or one week trial to
see if they are a good fit. Then, candidates
should be hired on a 30-60-90 day
evaluation schedule, says Fox.
“Poor employees are easily discovered
in this time period.”
It is also important to check the references
and do a background check.
Also, adds Fox, “existing employees
should be given a bonus for bringing in
good workers. That bonus is paid after
the evaluation period.”
HOW TO TRAIN
YOUR EMPLOYEE
One of the most important things a
boss needs to do is to properly train each
employee, and continually evaluate their
skills, making sure they are not making
any shortcuts.
“You need to show them everything
you know,” says Lacroix. “I think some
people are afraid to teach them all of
the skills because they are afraid they will
leave and use their skills somewhere else.”
But, even with that fear in mind, each
employee needs to be given ample and
proper training time.
Lacroix suggests giving a new employee
two weeks to a month to learn the
skills and execute them properly. To do
this, he says to have a manual of operating
practices, a checklist of what is
expected in each detail, and each employee,
even if they have detailed before,
has to be trained as if they are new to the
industry because each business, and the
tools included, are different.
Some employees have an attitude of,
‘I know what I’m doing and I am better
than my boss,’ and those are the toughest
to work with, says Lacroix. “You have to
make them understand that you’re the
boss and things are run at your place a
certain way.”
REWARDING GOOD
EMPLOYEES
When you have a good employee, it is
important to let them know you appreciate
their hard work. And, while you can’t
force them to stay and worry they will
someday leave, giving them
proper acknowledgement may help
in prolonging their tenure.
Matt Cowart, of Liberty Detailing
in Petoskey, Michigan, says good old
SOME OF THE WORST BOSSES OF ALL TIME
1
LA Clippers owner Donald Sterling
is known for crude racial com-
giving the option to sell. At the time, the
company was collapsing. Skilling and his
5
In the early 1900s Max Blanck and
Isaac Harris, owners of Triangle
7
In 2012, 47-year-old Debbie Stevens
of Long Island, New York,
ments (according to one lawsuit) and was
inner circle were, however, allowed to sell
Shirtwaist Garment Company, locked
was fired from the billion-dollar company,
sued multiple times for sexual harass-
their shares and Skilling was able to cash
their employees in the New York City
Atlantic Automotive Group, after donat-
ment and has been accused of heckling
his shares for $15 million after quitting
garment factory to keep them from steal-
ing a kidney to help her boss who needed
and yelling at his teammates. In 2014 he
and just after the company completely
ing. Regarding as a true “sweatshop,” in
a transplant. The boss, Jackie Brucia, ap-
was banned for life from the NBA for in-
flat lined.
1911, the factory caught fire and 146
parently wasn’t very grateful for Stevens’
decent comments he made which were
recorded and released to the public.
THE LESSON? Don’t be racist. Don’t sexually
harass your employees.
2 Al Dunlap a.k.a. “Chainsaw Al,”
fired 11,200 employees with his
first two years a CEO of Scott Paper and
Sunbeam. The former boss also pocketed
$100 million in stocks and salary
after getting rid of one-third of the em-
THE LESSON? Treat your employees as
equals.
4 Film producer Scott Rudin is rumored
to have fired over 200 personal
assistants and he even has admitted
to having a temper. In 2005, Kate Kelly
and Melissa Marr wrote a profile piece
on Rudin in the Wall Street Journal.
“Former assistants say he sometimes
vents his anger by throwing phones and
workers were killed.
THE LESSON? Treat your employees humanely.
6 Marge Schott, the former owner
of the Cincinnati Reds, in infamous
for using offensive language in regards
to African Americans, Asians and
those of Jewish faith. What’s even worse
was her outspoken support of Nazi party
autocrat Adolf Hitler. One of her for-
sacrifice. After returning to work four
weeks post-op, Stevens told ABC News
that she was horribly mistreated. “I don’t
have words strong enough or large enough
to describe her treatment of me,” Stevens
said. “Screaming at me about things I
never did, carrying on to the point where
she wouldn’t even let me leave my desk. It
was constant, constant screaming.”
THE LESSON? Be grateful for every gift
you receive from your employees.
ployee base.
office supplies, prompting assistants to
mer employees, Tim Sabo, sued her after
THE LESSON? Don’t fire and get rich at
the same time.
take precautions,” wrote Kelly and Marr.
One former assistant also claims he was
fired for bringing the wrong types of
he was fired, claiming it was because he
opposed her policy on not hiring African
Americans.
3 Jeffrey Skilling, former CEO of
Enron, apparently required that
employees had to invest their retirement
pensions in the company’s stock, without
muffins to a meeting.
THE LESSON? Don’t throw things at your
employees. Don’t get upset about the
wrong pastries.
THE LESSON? Don’t be racist. Don’t support
Hitler in any way, shape, or form.
10 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

fashioned praise works for him and his
detailers when it comes to rewarding his
employees.
For Lacroix, he says thanking his employees
is vital, but some of his employees
are motivated differently.
“What motivates one employee might
not motivate another,” he says.
Lacroix says he has one employee
who is motivated by praise and another
who is motivated by a gift card for a job
well done. Everyone is different, but it is
important to take the time to see what it
is that they need to feel appreciated.
THE RIGHT WAY
TO FIRE SOMEONE
Hands down, firing is one of the
hardest things about being a boss. According
to Lacroix, a problem with an
employee’s work is the responsibility of
the boss and may require some re-training.
But, if all else fails, it is necessary to
terminate their employment.
Cowart says some of the reasons for
termination include inconsistencies and
no pride in their work. He gives several
warnings to the employee, but, he says, “If
they don’t get it, they get pink slipped.”
If problems with an employee persist,
and a bad attitude or bad conduct is
unremitting (again, see the “Red Flags”
sidebar), and if a warning or warning
have already been given, then it is probably
time to part ways.
Here is how to do it, according to the
Harvard Business Review:
✔✔
Rehearse what you are going to say.
✔✔
Have an outline of why you are terminating
the employee.
✔✔
Do it as privately as possible.
✔✔
Be firm and direct.
✔✔
Don’t do it on a Friday, but on a
Tuesday instead (this is more fair to
the employee and allows them to start
looking for a new job more easily).
✔ Answer any questions he or she may have.
✔✔
Use phrases such as: “I have some
bad news for you. Today is your last
day here,” and “You’ve not been a
good cultural fit here.”
BOSSES TO ADMIRE
1. Gus Rodriguez, owner of the Jeep-
Chrysler-Dodge City dealership of
McKinney, Texas, didn’t like the way
his employee, Mike Bell, looked, according
to WFAA News.
2. Rodriguez encouraged Bell to take a
sick day and figure out what was going
on. That gesture ended up saving
Bell’s life. On his sick day, Bell collapsed
while at the hospital to get an
x-ray. He was then rushed into emergency
open-heart surgery. Rodriguez
took it one step further and helped
Bell out with his medical bills.
3. To celebrate making their goal, Jeff
Hildebrand of Houston-based Hilcorp
Energy, gave each of his 1,381
employees a $100,000 Christmas bonus
in 2015. Hildebrand did something
similar in 2010 and gave each
employee the option of a $50,000 car
or $35,000 in cash after reaching that
5-year goal at the time.
4. In 2015, Dan Price, CEO of credit
card processing company Gravity
Payments, gave up his own $930,000
salary to make sure each employee
was given at least $70,000 per year.
Upset with income inequality, and the
fact that his employees were struggling
with increased living expenses, Price
believed a salary hike would boost
his employees’ emotional well-being.
Price told Time magazine, “[We] only
get to live this life once. I want everybody
that I’m partnered with at Gravity
to really live the fullest, best life that
they can.”
5. Chuck Sibley, manager of the diesel
engine plant Navistar in Huntsville,
Alabama, was devastated when he
found out he had to lay off many of his
employees. Although it was only temporary,
Sibley still worried about the
welfare of those employees and determined
to make sure they were okay,
he created a way for them to earn a
paycheck through a community outreach
program sponsored by Navistar.
About 50 employees were able to do
work for Habitat for Humanity and
RED FLAGS TO LOOK
FOR WHEN IT COMES
TO HIRING AN EMPLOYEE
1. Offensive tattoos featuring
anything from a swastika to a
swear word. Need we say more?
2. Bad body odor
3. Someone who swears
4. Bad police record.
5. Doesn’t show up on time for job
interview.
6. Rudeness
7. Always on their cell phone
8. Isn’t willing to be “re-trained”
9. Talks down to other employees
ARE YOU ON THIS LIST?
Unhappy employees can now strike
back at their bosses and leave
reviews on the website ebosswatch.
com. It is unclear if each review
is qualified, but according to the
Facebook page description, it
promotes both good and bad reviews.
eBossWatch.com is a free career
resource that enables people to rate
their bosses so that job-seekers can
evaluate prospective employers and
avoid workplace jerks.
VOL. 1, NO. 4 | FALL 2019 | PRESSURE WASH NEWS | 11

GUEST
COLUMN
Everybody
Needs a Coach
As evidenced by the annual pro football draft,
even the best talent still needs guidance to go
from good to great
Colby B. Jubenville, PhD,
is a recognized author, international
BY DR. COLBY JUBENVILLE
No, I didn’t get drafted by Joe. The
truth is, I begged him to meet with me
basis. We want to be better tomorrow
than we are today. That’s growth.
speaker, business consultant
and professor. He is the founder
and the director of the Center for
Student Coaching and Success
(www.mtsu.edu/cbhssuccess)
on the campus of Middle
Tennessee State University, the
largest undergraduate college in
Tennessee. A Senior Consultant
with Brentwood, TN based
Brent Consulting Group, he is
the recipient of the Nashville
Emerging Leaders Impact Award
presented by the Nashville Area
Chamber of Commerce and YP
Nashville. The award honors one
of Nashville’s top leaders who
has made a significant impact
on Nashville’s young professional
demographic. Most recently, he
was a blogger for the Washington
Times focused on self-reliance
and developing an entrepreneurial
mindset. His website can be found
at www.drjubenville.com, and his
latest book can be found at
www.mepersonalbranding.com.
Kyler Murray. Nick Bosa. Daniel
Jones. They all share something in common.
By virtue of being drafted (read:
hired) in the top 10 picks overall in the
2019 NFL draft, they were considered to
be some of the best young football players
in America. Each is expected to one
day lead corporations named the Cardinals
and Giants to success. But they aren’t
exactly expected to produce hall of
fame dividends overnight. Organizations
know they will need coaching to season
them into great professionals.
You are no different. Nor are your
employees. Heck, I was no different either.
Coming out of college and starting
out down my own professional path, I
certainly fit the description of a raw talent
who needed coaching and seasoning
to produce dividends.
Joe Calloway was one of my coaches.
The author of “Category of One” impacted
my life in numerous ways. But he
didn’t draft me. In fact, he didn’t even
know me until I called him up and told
him that I used his wisdom every day in
everything I did.
and to become my coach. Looking back,
it was borderline stalking. But Joe’s response
to my begging changed my life.
I’ll never forget what he said when I finally
gave him a chance to speak on the
phone. He said ‘Colby, if you think I can
help you, then come on up and we’ll
meet.’ I was probably in the car and on
my way before he even finished that sentence.
And in our first meeting, I recall
spending no less than five hours asking
him questions about everything he knew.
Why did I do it? Why did I push Joe
so hard to be my coach? Because I firmly
believe that everybody in life needs a
coach. Great coaches push us to where
we need to be and where we want to go.
At some point in life, and certainly
on a professional path, all of us reach a
ceiling of complexity. It’s where we can’t
seem to get any farther, or, perhaps better
said, higher, and we need to turn to
somebody else and say ‘I need your help.’
Believe me, when you reach – or hit
-- the ceiling of complexity, you will need
a coach. It’s the same reason we all seek
out conferences to attend on an annual
Here, then, is the $64,000 question?
How do you get a coach? Mind you, I do
not recommend pestering geniuses like
Joe Calloway at their personal addresses.
Perhaps instead you could develop such
a relationship through a conference visit
where your idol is speaking? Or through
a very professional email?
Regardless of your chosen approach,
the key to striking up a coaching relationship
is that you must add value first.
Don’t just ask for help (which is exactly
what I did to Joe, poor soul!). As “the
minimalists” Joshua Fields Millburn and
Ryan Nicodemus have said, contributing
to other people—or adding value to their
lives “is the only way to gain another
person’s buy-in, and it’s one of the few
ways to get others to believe in you.”
How do you do that? You’ll have to
figure that one out for yourself. As examples,
though, “the minimalists” have
suggested options including: creating
something someone can use, inspiring
someone to take action, lending a helping
hand, showing someone how to do
continued ...
12 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

something, showing someone a better
things a day, five days a week, and 60
that if the container is bad then it really
is a dividend of hard work, discipline,
way, providing a new perspective, or
times a month that point directly to the
doesn’t matter how good the athlete is.
persistence, and commitment. Honestly,
even just listening or giving someone
your full attention.
I think that in the complicated world
we live in today, we are in the midst of
a great coaching revolution. To me, in
modern life and business, you either are
a coach, have a coach, or don’t want to
be coached. And if you are in the latter
group, you will be left behind.
Find people to coach you – people
who can grow the skills you brought to
the table and get you past that inevitable
ceiling of complexity. Then maybe
someday like Murray, Bosa, and Jones,
you too can develop in to a hall of famer!
Here’s an example of some good
coaching I got. If I asked you to do three
dominant focus in your life or your business,
could you do it? Could your employees
do it? The answer is a resounding
‘yes!’ Try it! And start today!
In my life, coaches like Joe Calloway
have taught me many more lessons like
the one above that have been essential
to my personal success. I list a few of
those below.
Stop looking for shortcuts.
In other words, know and teach the
rules. You have to commit to yourself,
to the task, and to the coach. There’s no
wiggle room. What is your substance?
Are you tough enough to see this
through? Because any athletic coach will
tell you that all talent has a container and
Get Real.
In other words, follow the action,
stop fooling yourself, and keep score. It’s
like in golf. You’re not really getting any
better by taking mulligans, altering the lie
of the ball, or reporting less strokes than
you actually took. Face the truth and let’s
actually start making some progress.
Own it.
In other words, provide a stake in
the outcome. The consequences of not
following through have to be greater
than simply throwing yourself a pity
party. And the coach you pick had
better not be easy on you when you
feel like quitting. Everything you want
skill and talent are secondary to human
achievement. Does all that really sound
so bad to you? Isn’t that what you want?
And isn’t it worth the perspiration?
Aren’t you tired of failing to achieve
your stated goals because you continue
to be your own worst obstacle?
Experience culture shock.
Culture is about repetition.
Acknowledge that your present culture
doesn’t work. Try something different
and stick to it. Trust the process. Why
else would you be reading here? Why
else would you be recruiting a coach?
You have to change the batter if you
want to be better.
Custom Units
When Performance Under Pressure Matters Choose
Accessories
Custom Units
Pumps
www.giantpumps.com - 419-531-4600 - sales@giantpumps.com
VOL. 1, NO. 4 | FALL 2019 | PRESSURE WASH NEWS | 13

YOUR RELIABLE SUPPLIER FOR THE PRESSURE WASH INDUSTRY
SHOP OUR HUGE SELECTION OF PRESSURE WASH PARTS, SUPPLIES, CHEMICALS & MORE!
NON-WEEP PRESSURE WASH GUNS
Easy
Pull
Trigger
STAINLESS
STEEL
KLEEN-RITE
10” ACID RESISTANT
SOFT WASH BRUSH
KLEEN-RITE GUN ST-2300 SERIES 21250 SERIES
• MAX FLOW: 10.5 GPM
• MAX PRESSURE: 4000 PSI
• MAX TEMP.: 300º F.
• INLET: 3/8” FPT
• OUTLET: 1/4” FPT
$20.50 GUK600NW Gun
$9.80 GUK600K Repair Kit
• MAX FLOW: 12.0 GPM
• MAX PRESSURE: 5000 PSI
• MAX TEMP.: 300º F.
• BRASS INLET: 3/8” FNPT
• BRASS OUTLET: 1/4” FNPT
$25.75 SUT2300NW Gun
$7.94 SUT2300KNW Repair Kit
• MAX FLOW: 10.0 GPM
• MAX PRESSURE: 5000 PSI
• MAX TEMP.: 300º F.
• INLET:
3/8” FPT
• OUTLET: 1/4” FPT
$24.95 PU21250 Gun
$4.57 PU21227 Repair Kit
SPECIALTY BRISTLES ABLE TO WITHSTAND
HARSH ACIDS & CLEANING AGENTS
$16.15 BR3305
NEW
TITAN PRODUCTS
U-CHANNEL 12”
MANUAL HOSE REEL
• 12” WIDE SPOOL
WITH 6” DIAMETER
• 4000 PSI RATED
• ALUMINUM FRAME
• STAINLESS STEEL MANIFOLD
• U-CHANNEL FRAME
• 1/2” STAINLESS STEEL SWIVEL
• 1/2” FNPT INLET/OUTLET
$281.56 TI-4812S
X-JET
ADJUSTABLE
M5 EXTERNAL
CHEMICAL
INJECTOR KITS
SPECIFICATIONS
• MAX. TEMP: 190°F
• INLET:
1/4" QC Plug
• CHEM PORT: 1/8" MPT x 3/8” Hose Barb
INCLUDED ACCESSORIES:
• 15’ X-Jet Suction Hose with hose barb
• Twist-adjust M5 nozzle for spray patterns between 5°- 60°
• 15-piece color coded proportioner tip set
• Shut off ball valve
• Mushroom strainer
PRICE KR # GPM PSI
$115.82 XJETM5-07K 2 - 2.5 2000 - 3000
$115.82 XJETM5-09K 2.5 - 3.5 2000 - 3000
$115.82 XJETM5-13K 4 - 6 3000 - 4000
$115.82 XJETM5-16K 6.5 - 8 3000 - 3500
$115.82 XJETM5-20K 8 + -
PRESSUREWASHERSUPPLIER.COM • 800.233.3873
GET YOUR
ORDER
FAST! 1
NOW SHIPPING FROM
4 CONVENIENT
LOCATIONS
KANSAS CITY, MO
GRAND PRAIRIE, TX
LAS VEGAS, NV
& COLUMBIA, PA
DAY 2 DAY 3 DAY

YOUR RELIABLE SUPPLIER FOR THE PRESSURE WASH INDUSTRY
SHOP OUR HUGE SELECTION OF PRESSURE WASH PARTS, SUPPLIES, CHEMICALS & MORE!
$14.93 SUT51N
SUTTNER
ADJUSTABLE NOZZLE
• INLET: 1/4"
• OUTLET: 1/4”
• MAX PSI: 3600
• MAX TEMP: 300°F
• MAX FLOW: 8 GPM
FEATURES:
• Twist to adjust
• High & low pressure options
• Impact & corrosion resistant
construction
SUTTNER QUICK CONNECT SPRAY TIP KIT
INCLUDES 1
EACH OF THESE
4.5 ORIFICE
NOZZLES:
$14.41
KRK3000
QC25045 QC00045 QC65CT QC40045
TOP-SELLING PRESSURE WASH PUMPS
GENERAL PUMP
EZ 44 SERIES
GAS FLANGE HOLLOW SHAFT
GENERAL PUMP
66 SERIES TSF
ELECTRIC FLANGE
SOLID SHAFT
PRICE KR # GPM PSI RPM SHAFT
$339.62 GPEZ3040G 4.0 3000 3400 1" Right
$339.62 GPEZ3040GL 4.0 3000 3400 1" Left
SEAL KIT - GPK130 • VALVE KIT - GPK123
PRICE KR # GPM PSI RPM SHAFT
$663.06 GPTSF2021 8.5 3600 1750 .945” Left
SEAL KIT - GPK171 • VALVE KIT - GPK169
TITAN WANDS
NEW
1/2” TITAN HOSE REEL SWIVELS
PVC STAINLESS STEEL
BRASS
ALUMINUM WANDS
WITH 1/4” MNPT ENDS
• COLD WATER ONLY
• 1/2” FNPT
• 100 PSI
• UP TO 250°F
• 1/2” FNPT
• 4000 PSI
• UP TO 250°F
• 1/2” FNPT
• 3000 PSI
$9.15 WTA80-24 24” LENGTH
$11.00 WTA80-36 36” LENGTH
$38.99
SW8700
Swivel
$9.99
SWK5650
Repair Kit
$61.99 SW5700 Swivel
$9.99
SWK5650 Repair Kit
$39.99 SW8600 Swivel
$9.99 SWK5650 Repair Kit
PRESSUREWASHERSUPPLIER.COM • 800.233.3873
Club
Wash Wash Wash Wash
SHOP JOIN SHARE REFER A FRIEND
REVIEW A PRODUCT
(COMING SOON!)

CONTENTS
UNDER
PRESSURE
A POP CULTURE-
INSPIRED LOOK
AT THE PRESSURE
WASH INDUSTRY
A look around
the World
Wide Web
for wacky
examples
of pressure
washing
in our culture’s
everyday life
BY DREW RUBLE
SPIDEY-
SENSE
“Spidey Sense” is the
superpower possessed by the
fictional character Spider-Man.
Defined as instinct or
intuition, it describes the
superhero’s uncanny ability to
sense that something is going
to happen before it can be
perceived by other senses.
continued ...
16 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

CONTENTS
UNDER
PRESSURE
According to Marvel Comics, the
creators of Spiderman back in 1962,
Spidey-Sense “presents a psychological
awareness of Spider-Man’s
surroundings…Spidey-Sense is precognitive
in nature and Spider-Man
always acts before realizing it.”
One could argue that Miami-area
pressure wash operator Demetrio
Garcia has Spidey-Sense. That’s
because earlier this year, Garcia encountered
inspiration, had the instinct
to act on it, and, by doing so,
quickly and completely overhauled
his entire business and brand to
adopt to a social and cultural phenomenon.
What did he do? He wore a Spiderman
suit to the job site.
At the dawn of 2019, Garcia was
merely the owner of a cookie-cutter
South Florida pressure wash company
called Sunset Pressure Wash. But
the Miramar businessman said one
day he had the idea to buy a Spiderman
suit and wear it on to a job site.
He says can’t really explain why he
had the thought, other than the fact
that Marvel was beginning to come
out with what appeared to be a string
of blockbuster films featuring infamous
characters like Aquaman and
Spiderman. Erring on the side of instinct
instead of over-thinking his inspiration,
Garcia bought and donned
the suit on the job.
What happened next was nothing
short of a tidal of national attention
for Garcia. A resident of
a neighborhood he was pressure
washing in shot a video of Garcia
cleaning a roof in a Florida subdivision
and posted the video on social
media.
The video went viral within a matter
of hours, literally spanning the
globe.
“Once I got the suit, I got on top
of a roof, and somebody filmed me
there, and that video went viral,” he
said. “From there, I’ve been invited
to be on local television and all
kinds of other experiences. It went
all around.
“It was amazing. Across the nation
people picked up on that video
clip and story. And the outfit was just
my crazy idea.
“Business was pretty good as
Sunset; but then I got the suit and
the video went viral and things went
crazy. It is just crazy from there.
“Everything’s been changed. Everywhere
I go everybody knows me.
They say ‘I saw you on TV!’”
Garcia, though, didn’t rest of
his laurels. Seizing what he saw as
a business opportunity, he fearlessly
rebranded his entire operation.
“I put Superhero as my new
business name and rewrapped my
truck with Superhero,” he said.
“I’ve had a lot of fun with it. Kids
always come out to take pictures and
get autographs. When I’m working,
people come out and take pictures
and video. It’s been nice and good
for business. It’s good marketing, oh
continued ...
18 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

The POWER of :
• Increased profits and knowledge through free benchmarking for CETA Members.
• CETA Annual Convention with Tradeshow to socialize, learn and stay informed.
• Certifications for Distributors.
• CPC100 Performance Standard for Manufacturers Equipment.
• Use of CETA Logos, and CPC100 Performance Standards Logo.
• Access to leasing programs with discounted rates.
• Access to discounted shipping rates.
• Networking potential.
• CETA newsletter - Access and ability to contribute.
• Lost & stolen equipment alerts.
• Scholarships available for CETA member’s family and employees.
• Credit card processing discount program.
• - Education for Distributors.
The CETA Technical Committee reviews, clarifies and interprets
technical, safety and regulatory issues impacting the pressure
washer industry. Changes the Industry is facing in 2019 and
beyond, changes to the CETA Performance Standard, CETA Prop
65 and deadline on UL60335-2-79. CETA understands the
frustrations its members face when it comes to finding correct
answers. To ease that frustration, members have access to the
Technical Committee. This infor-mation is distributed to CETA
members through various ways throughout the year, including:
• Annually revised strategic plans.
• Annual Trade Show meetings.
• Special Member alerts via website postings, email or letters.
• Personal phone or written correspondence as requested to
the CETA office.
This is your Industry CETA is working for.
Help support it by becoming
a CETA Member today!
Not a CETA Member, but want to be? Contact the CETA Office today at
800-441-0111, or visit ceta.org for a Member Application!
at 2020!
In Reno, NV, October 24th-27th, 2020, to CELEBRATE CETA’s 30th Anniversary!
CETA and PWNA will co-locate their trade shows again in 2020. The two associations coming together will bring incredible opportunities
for attendees. While both associations will remain independent and have events on their own, CETA and PWNA
share one goal:
Two Teams. One Vision.
Advancing the Industry forward.
www.ceta.org | 800-441-0111 | info@ceta.org

CONTENTS
UNDER
PRESSURE
yeah. Every day I go to work people
take pictures of me now.”
Rebranding overnight to Superhero
Wash was a pretty courageous
move on Garcia’s part. To go “all
in” and differentiate his business
based on his momentary period of
media spotlight was bold to say the
least. But looking back on Garcia’s
life, one might say he’s always been
a risk taker.
Garcia grew up in Santo Domingo
in the Dominican Republic. In
1977, he moved to New York and ran
a landscape company. Then in 1988,
he went back to Santo Domingo.
There, from 1988 to 2000, Garcia
was a celebrated champion in Motocross
in the elite 250 class.
“In 1989, I became a champion
in Motocross in Santo Domingo,”
he said. “Until 1998, from there, I
went all around Costa Rica, Venezuela,
Colombia, and even Texas
representing the Dominican Republic,
racing on the 250. And from that
I got 16 broken bones!”
When his motocross career ended
in 2000, Garcia moved to the Miami
area with his wife and four kids.
He reentered the landscape business
but eventually sold that company.
Then, semi-retired, he decided to
get into pressure cleaning business,
launching Sunset.
“It’s been very good. It’s been a
good business for me,” Garcia said.
“But nothing like what has happened
since Superhero. People want
Spider-Man to come clean their
house!”
So, what’s next for Garcia? He
says he purposefully renamed his
company “Superhero” pressure
wash instead of a specific Marvel
character like Superman so that
he can change out characters when
deemed appropriate. So, for instance,
based on the success of the
recent Aqua man movie, he could
arguably switch to that suit in the
year ahead.
“I’m Spider-Man so far but I
could be Superman when he’s out
of the market,” Garcia said. “I don’t
lock myself in. I could be Aquaman
or one of those other heroes. I can
go after that and keep it fresh.”
Interestingly, the costume that
launched Garcia’s story is actually
good for pressure washing
“It’s a good water suit,” he said.
“People say ‘isn’t the suit a problem?’
But no, it’s like cool-dry. It’s
always cool. It’s amazing. It’s an
amazing suit. I didn’t expect it to be
that good. It worked out perfect. It’s
the best possible uniform for pressure
washing.”
WHAT’S IN A NAME?
In his book Maverick Startup, entrepreneur and
author Yanik Silver outlined seven things to consider when
determining a name or new name for your business.
1. The name needs to sound good when it’s said aloud
2. Use a name that has meaning to it and conveys a benefit
3. Avoid Web 2.0-ish syndrome like spelling Flickr without
an “er”
4. Beware initials because they are boring
5. Use specifics -- don’t use a generic name that doesn’t
mean anything
6. Make sure you can trademark the name
7. Test it out online -- there might be a slightly different
name out there that might get more attention on the Internet
Silver adds that if you really want to get advanced, try to
come up with a name that could be eventually used as a
verb, or lends itself to the creation of your own “language.”
20 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

S A L E S TM
Shop online or call today for your free printed catalog!
We have what you need,
when you need it!
Tube
dultmeier.com
1-800-228-9666 | Omaha, NE
1-800-553-6975 | Davenport, IA
FREE FREIGHT
On Orders $1800 Or Over
Exclusions Apply, See Details Below
Tanks, pipe, sprayers and other large equipment are not included in this program.
Applies to Continental U.S. ground shipments only.

Delivered Price – Quantity Discounts
WaterCannon.com
1.800.333.9274 (WASH)
en Espanol: 1.800.917.9274
Hydraulic Driven
20 GPM up to 5000 PSI
Portable
Electric -
Low
RPM
3.5 GPM
3500 PSI
7.5 HP
Portable
Gas
4000 PSI
Honda
Kohler
Lifan
Car And
Truck
Detailer
Auto-Stop/Start -
Complete
with Reel
100' Hose
Hot Water
Portable
420 cc
Gas
4 GPM
4000 PSI
120 Volt
Hot Water
Portable
440 cc
Gas
4 GPM
4000 PSI
120 Volt
Hot Water
Portable –
Electric
3.5 GPM
3500 PSI
7.5 HP
Portable
Auto/Truck Detailer
Hot Water
Portable
Honda
389 cc
4 GPM
4000 PSI
120 Volt
Hot Water
Electric
Powered –
Oil Fired
Up to 50 HP
Up to
8000 PSI
Diesel
Engine -
Diesel
Burner
Yard duty
Trailer –
100 Gallon Up to
10 GPM
11,500 PSI
Hot Water
Portable
440 cc
4 GPM
4000 PSI
12 Volt
Electric
Heated –
Electric
Motor
High Capacity
10 GPM
Up to
5000 PSI
Hot Water LP
Natural Gas
Oil Fired
Up to
2,000,000
BTU’s
20 GPM
Hot Water
Portable
Honda
389 cc
4 GPM
4000 PSI
12 Volt
7000 PSI
Gas or
Diesel
Powered
Industrial
Package
Hose Reel
Cabinet
Hot Water
Heaters
12 or 120 Volt –
Up to 2,000,000
BTU’s
20 GPM
Indoor Electric
5 to 50 HP
208/
440/
575 Volt
Up to
15000 PSI
Hot
Water
150° F –
6'x6"
225 Gallon
Gas and Diesel
Customizable
Jetter Packages
12 GPM –
3500 PSI
Orlando | Phoenix | Minneapolis | Hattiesburg | Melbourne | Toronto | Bogota Int’l: 1-321-800-5763
Industry Trained Staff available from 8:30 a.m. to 6:00 p.m. weekdays E.S.T.
Water Cannon is proud to be a MWBE
Send your news,
press releases, and story tips to
drewruble@gmail.com
JOIN US
If you would like to advertise
in the next edition of PW News, , contact
Jacksonv@pressurewashnews.com

Failure to properly winterize and store your pressure
washing equipment during freezing conditions can
prove ruinous to pressure wash operators
BY JOE ANISH
winterizing pressure washing equipment
tended period of time.
When it comes to being successful in
the pressure washing business, your equipment
functionality is the key to success. I
have seen more equipment ruined during
the winter than any other season. This is
due in part to improper storage and not
during freezing conditions.
Following a few simple steps and taking
the necessary time can increase your
success when Spring arrives. Even if you
are not in an area where freezing conditions
occur, these guidelines work well
when storing a pressure washer for an ex-
At Vilco Supply when a customer
brings a pressure washer in for winterizing,
regardless if it is a commercial pressure
washing company, small business, or
a residential client, we follow these simple
steps and they can help you as well.
Even though some pressure washers
have more bells and whistles the overall
winterizing of a unit is basically the
same. The first step always involves the
continued ...
VOL. 1, NO. 4 | FALL 2019 | PRESSURE WASH NEWS | 23

THE PUMP
WITH 9 LIVES
10 TH
JUST GOT ITS
CAT PUMP
OWNERS,
Is your pump not working
correctly? Have you
experience pitting. Grooving
or wash out in your manifold.
Vilco Supply company, has
solved the wash out problem
for 30 years with a unique
boring and stainless steel
sleeve process.
SAVE BIG!
VILCO OFFERS MAINTENANCE AND PUMP REPAIR ON MOST
CAT PUMP MODELS. AUTHORIZED CAT PUMP DISTRIBUTOR.
Vilco Supply stainless steel sleeve’s these Cat Pump models:
310, 340, 350, 5CP2120, 5CP2150, 530, 3535, 3543, 3560, 3841, 6767, 3507, 2521, 1010, 1050, 7CP
Vilco Supply stainless sleeve system has saved customers time and money for over 3 decades. Let Vilco Supply start
saving you time and money, today! An Excellent & Economical Alternative with the Durabiltiy of Stainless Steel.
FOR MORE INFORMATION 888 -255-4181
VILCOSUPPLY@FRONTIERNET.NET | VILCOSUPPLY.COM

engine and fuel system when winterizing
a unit. We always drain the engine oil,
replace the oil filter, and add the proper
amount of new oil before anything else.
Next, inspect or replace the fuel filter.
Preparing the fuel from freezing, condensation,
varnish, or corrosion is critical.
By preparing the fuel first we can
eliminate a few steps while incorporating
a fuel stabilizer into the system. This
gives adequate time for proper circulation
of the fuel stabilizer through the engine
and fuel system.
Use a quality full stabilizer or storage
fuel additive to the full fuel tank according
to the label instructions. After the
stabilizer is added, connect a water supply
hose or open the storage tank valve
as you normally would when pressure
washing. Start the engine and use the
pressure washer for 10-15 minutes. This
allows the stabilizer to properly circulate
through the fuel tank into the carburetor
and fuel lines. Shut the engine off and
finish the engine later.
Now let’s prepare the pump for winter!
And when I say, “prepare the pump
for winter,” I am actually preparing the
entire pressure pump, hose, fittings, and
regulator -- basically everything from the
inlet of the pump all the way to the tip of
the wand. I have seen where some maintenance
companies or customers fail to
properly prepare these components from
freezing. This method allows us to winterize
the entire pump system.
By using environmentally safe antifreeze
such as RV antifreeze, we can eliminate
the system from freezing. Purchase a
few gallons of RV antifreeze from a local
continued ...
A MAN FOR
ALL SEASONS
It’s winter, and business simply isn’t quite as robust.
Sure, you’ve got some jobs, and maybe even a niche,
weather-proof business, perhaps in the agricultural
space, that keeps the money flowing.
But for many operators, winter is a time not just to
winterize the equipment but to focus on other aspects of
their business as well.
Here are just a few ideas about things to think about
or do for your business this winter when your schedule
slows down a bit.
WINTER IS
COMING
• Work on targeting new areas, generating new
commercial customers, rebuilding or upgrading
equipment
• Capitalize on the downtime to get a game plan
together
• Relationship building: target sectors where you
wish to generate work, conducting research on
managers in the area. Contact them and submit
bids
• Knock on some doors and leave behind business
cards with prices
• Spend time with your family! Use your neglected
gym membership! Focus on being a dad (or
mom)! Then get busy scheduling and preparing
for the busy times of the year!
[Editor’s Note: Over nearly five decades in business, Vilco Supply has seen its share of customers
who succeed by maintaining their equipment for every season. This summer season has been
Vilco’s busiest since establishing our company in 1974. Not only has the number of pressure
washing companies increased but business has also picked up as a result of the availability of
inexpensive home owner pressure washing equipment to the general public. As a pump maintenance
company, specifically Cat Pump, Vilco takes its responsibility to keep those units running
seriously, not just by making repairs but also educating customers about proper care and protection
of their equipment now and for the future. If you have any pump maintenance questions, visit the
company at Vilcosupply.com, or call 888-255-4181.]
VOL. 1, NO. 4 | FALL 2019 | PRESSURE WASH NEWS | 25

WINTER IS
COMING
parts store or big box retailer. We like to
use -50 degree product when winterizing
our units.
Carefully pour several gallons of antifreeze
into a clean bucket (do not add
water). If your system uses a water storage
tank, remove your pick-up or supply
line and place the line in the bucket of
antifreeze. Start the pressure washer engine
as if you are pressure washing. Allow
the existing water in your system to pump
through the entire system.
Once the antifreeze is spraying out the
tip, place the wand tip into the antifreeze
bucket and allow it to circulate through
the system for a minute or so. Shut the
unit off and remove the supply line. Drain
the system storage water storage tank and
leave the drain valve open all winter. Be
sure the line going to the pump is either
plugged off or full of antifreeze, then
re-connect it to the storage tank with the
supply valve shut off.
Now the antifreeze is in your pump,
fittings, regulator, bypass hose, pressure
hose, spray wand handle, and tip. This
method also helps seals and O-rings from
dying out during storage. If your unit requires
water pressure to operate, you will
need to use a different method to supply
the antifreeze into your pump.
For this method, you will need a supply
pump to pressurize the antifreeze equal
to typical water pressure from your utility
supplier (40 to 60 psi). We use the smallest
sump pump or utility pump with a hose
adaptor that can supply around 3-8 gallons
per minute, depending on the demand
your pressure washer (check your owner’s
manual for water supply requirements).
With this method, the only difference
is that we hook up the supply hose from
the pressure washer to the sump pump and
immerse the sump pump into the bucket
of RV antifreeze. Start the sump pump
and pressure washer approximately at the
same time. Follow the same steps as we described
with the storage tank method.
After you have circulated the RV antifreeze,
remove the supply line and dispose
of or store the remaining antifreeze referencing
the product label.
Now, back to the engine. Since the
engine has now operated for the last
time before storing the unit for winter, fill
the fuel tank to full capacity leaving just
enough room to add additional fuel stabilizer
according to the amount of fuel
you topped off with. This step in very important
to prevent any unnecessary voids
in the fuel tank. When voids are present
in a fuel tank, it gives an area for water
to condensate.
Finish winterizing the engine by removing
the spark plug. Once the spark
plug is removed, you can either put approximately
¼ ounce of SAE 30 oil directly
into the open cylinder or purchase
some fogging oil from a local parts store.
Either method will keep the cylinder from
corroding, rusting, or sticking when restarting
next Spring. We like to use fogging
oil to completely cover the cylinder
walls and cylinder head.
Once the oil is added into the cylinder,
make sure the kill switch is in the
“off” position and pull the starting cord
a few times to properly disperse the oil in
the cylinder. Before replacing the spark
plug, inspect for carbon buildup. [Pictures
7a and 7b] Replace the spark plug
if necessary. Place the spark plug back in
cylinder head, tighten, and be sure to reconnect
the plug wire.
By following these few simple steps to
winterize a pressure washer system, you
can eliminate the possibility of freezing,
engine or fuel line corrosion, and keeping
the seals from drying out during the
winter months. While these steps are an
excellent guideline for preparing a pressure
washer for the winter months, you
should always do preventive maintenance
as needed according to the amount of use
your equipment experiences.
26 | PRESSURE WASH NEWS | VOL. 1, NO. 4 | FALL 2019

SUPPORT OUR
ADVERTISERS
to advertise, EMAIL
jacksonv@pressurewashnews.com

3
1 9 8 9
.
2 0 1 9
THE POWER OF
EXPERIENCE
PLUNGER PUMPS
DIAPHRAGM PUMPS
VACUUM PUMPS
ACCESSORIES
AR BLUE CLEAN
POWER WASHERS
Annovi Reverberi full
range of piston pumps
meet a large variety of
application requirements.
Annovi Reverberi offers
solutions for low to high
pressure spraying needs.
Battioni Pagani superior
line of rotary
vane/pressure vacuum
pumps.
Low to high pressure
accessory parts,
components and
attachments.
One of the finest
offerings in the category;
proven results.
To learn more visit www.arnorthamerica.com
E-Mail: info@arnorthamerica.com
Phone: 1-800-893-4235 · 763-398-2008