ITB Asia News 2019 Review Edition




Richard Barnes


Looking into

the crystal ball

In this review edition, our

editorial section is dedicated to

looking forward in time, with a

brief preview of great things to

come next year.

Great interest is already being

expressed for ITB Asia’s

2020 edition, with more than

3,500 square metres of exhibition

space already booked for next

year’s show. Among others,

exhibitors will include Korea

Tourism Organisation, Ministry

of Tourism of the Republic

of Indonesia, Singapore

Tourism Board, Spain Tourism

Board and Visit Finland.

Progressing into its 13th

year, ITB Asia will again be

the premier meeting place for

the travel trade industry for

forging new partnerships and

strengthening existing business

relationships with the most

important players in the region.

MICE Show Asia will also

see its second edition taking

place at the Sands Expo &

Convention Centre at Marina

Bay Sands, Singapore from

21-23 October 2020, colocated

with ITB Asia. MICE

Show Asia is where the

incentive travel, meetings and

events industries come together

to connect and build the future

of MICE.

Meanwhile, the first ever

Travel Tech Asia 2020 will take

place alongside these shows

at the same venue. Organised

by Messe Berlin (Singapore)

Pte Ltd and supported

by the Singapore Exhibition

& Convention Bureau, the

inaugural three-day conference

will feature leading travel

brands and innovative start-ups

to attendees from all levels of

seniority across a wide range

of disciplines and sectors in

the travel industry. Travel Tech

Asia will provide the travel tech

community with a platform to

connect, create and enhance

the way people travel, meet and

do business, with technology.

The exhibition will be colocated

with ITB Asia 2020 and

MICE Show Asia 2020.


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MICE Show Asia’s first edition drew major interest from

industry professionals from around the region, and the world

Top brass smiling

after highly successful

ITB Asia 2019

Senior executives from

Messe Berlin, organisers of

ITB Asia, are all smiles after

an excellent 2019 edition of

the show.

Dr Christian Göke, Chief Executive

Officer, Messe Berlin said: “After

12 years, ITB Asia experienced

strong growth again. This new

record clearly demonstrates that

the show is well accepted by

the industry around the world as

the must-attend event in Asia.

Messe Berlin is delighted to

continue the strategic partnership

with Marina Bay Sands and

the Singapore Tourism Board

(STB) from 2020 to 2022. We very

quickly realised that not only could

we benefit from the extension,

but that the whole of the global

travel industry stood to benefit as

well. I am also pleased to know

that every year the team and all

partners involved work hard to

design ITB Asia to go right to

the heart of the industry. At ITB,

we build unforgettable emotions

that link our industry with its

people. Attendees can walk

away with new inspiration,

cultivating relationships and

tangible takeaways.”

Keith Tan, Chief Executive,

Singapore Tourism Board, said:

“Since its inaugural show in 2008,

ITB Asia has strengthened

the travel industry in Asia. It has

introduced new ideas, challenged

prevailing mindsets, and provoked

countless important connections

and discussions. The travel

industry in Singapore and

throughout Asia has benefited

immeasurably from ITB Asia. With

the extension of our partnership

with Messe Berlin (Singapore),

STB looks forward to growing

ITB Asia even further and making

it even more relevant to Asia’s

travel trade.”

Marina Bay Sands will see

a renewal of its partnership

with Messe Berlin (Singapore)

as the show’s official partner

hotel while the extension of the

relationship with STB will see

Singapore as the host country for

ITB Asia for the next three years of

the show.

George Tanasijevich, President

and Chief Executive Officer,

Marina Bay Sands, said: “Building

communities is core to what we

do at Marina Bay Sands. We are

privileged to have contributed to

the success of ITB Asia, which

has been staged at Marina Bay

Sands since 2014. We look

forward to another three years

of partnership with Messe Berlin,

offering creative solutions and

flexible venue spaces to elevate

the show experience and to

enable deeper engagements for

all delegates”

ITB ASIA NEWS • Monday 28 October 2019

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