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clubs<br />
&<br />
bars
2<br />
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4 / 5<br />
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23<br />
24 / 25<br />
26<br />
27<br />
2 be inspired<br />
Cherry, Las Vegas / Brulee, Atlantic City<br />
Sugar <strong>Club</strong>, <strong>Bar</strong>celona<br />
Umami, Copenhagen<br />
Kupé, Denmark<br />
Broen, Denmark / Train, Denmark<br />
Tangerine, Las Vegas / Cherry, Las Vegas<br />
Social <strong>Club</strong>, Las Vegas / Zeros, Greece<br />
Tangerine, Las Vegas / E4, Arizona / Crazy Daisy, Denmark<br />
Tangerine, Las Vegas<br />
Sugar <strong>Club</strong>, <strong>Bar</strong>celona<br />
PURE, Las Vegas<br />
Mango’s Tropical Cafe, Miami Beach / Market Hall, Sweden<br />
Slide, Australia / Vue Ultra Lounge, Ohio<br />
Hush, Dallas / Lounge Attitude Westblakk, Rotterdam, The Netherlands<br />
Oceana, UK / Minxx, Las Vegas / Seamless, Las Vegas<br />
Crazy Daisy, Denmark<br />
Bass, Greece / Train, Denmark / Jet, Las Vegas<br />
Kaema, Germany<br />
Spin, Minnesota<br />
Mango’s Tropical Cafe, Miami Beach / Solid Gold, Palm Beach, Florida<br />
El Palauet, Spain<br />
Bass, Greece / El Palauet, Spain / Crazy Daisy, Denmark<br />
Broen, Denmark / Market Hall, Sweden<br />
28 ministry of sound, london, uk<br />
36 train & kupé, denmark<br />
44 pure & pussycat dolls lounge, las vegas<br />
50 the martin product
Why is<br />
<strong>Martin</strong><br />
the right<br />
solution?<br />
Improve your busIness, Increase your revenue<br />
choosing the right <strong>lighting</strong> scheme can have a serious impact on your business. as an owner or<br />
manager you have the potential to add value, reduce costs and improve performance with the<br />
right solution. Good <strong>lighting</strong> enhances the desirability of your space and creates an attractive<br />
and welcoming place after dark. The quality of light affects people. It attracts new customers,<br />
contributes to their sense of well-being and influences their behavior. and, as the projects in this<br />
<strong>magazine</strong> demonstrate, good <strong>lighting</strong> creates a powerful nighttime identity with which to promote<br />
your business.<br />
besT reTurn on InvesTmenT<br />
at martin we believe you should get your money’s worth. That’s why with every martin investment<br />
we aim to reduce your operating costs by providing the most efficient and durable equipment in<br />
the world. and because our products maintain their level of performance, you can also count on the<br />
highest resale value in the market.<br />
The ToTal club supplIer<br />
as a total supplier of entertainment solutions, the philosophy behind the ‘one-stop shop’ is unique to<br />
martin. We believe in providing you with a single source for all your venue needs: <strong>lighting</strong>, fog, video<br />
imagery and control.<br />
our experIence, your advanTaGe<br />
martin is the only <strong>lighting</strong> company to command equal respect in both architectural and entertainment<br />
markets. This means you can count on solutions for all areas of your venue both inside and out and a<br />
breadth of experience covering clubs, bars, restaurants, concerts, events and architecture.<br />
The brIGhTer choIce<br />
our optical engineers work hard to give you more ‘lumens per watt’. That means brighter, more<br />
efficient <strong>lighting</strong> with the knock-on benefits of lower heat, cheaper bulbs and reduced power bills.<br />
loW-rIsk InvesTmenT<br />
martin’s equipment is the most widely-used in the market. When you invest in martin, you do<br />
it in the knowledge that your purchase has been tested and endorsed by thousands of satisfied<br />
customers each day.<br />
servIce WITh a smIle<br />
behind every martin product comes a service support like none other — 24 hours a day, 7 days a<br />
week, anywhere in the world. With our professional consultancy and services, we offer solutions to<br />
help you maximize your return on investment and ensure peace of mind.<br />
your Global local parTner<br />
at martin, we are proud of our worldwide partners. Together they form the industry’s most<br />
extensive and skilled service network and can offer valuable support for any aspect of your project<br />
from design to routine maintenance.
01 .<br />
Cherry, las vegas<br />
mac 250 series moving<br />
heads work with led<br />
within the mirrored dome<br />
at luxurious cherry in<br />
las vegas.<br />
02 .<br />
brulee, atlantic City<br />
Fiber optic light from<br />
Fibersource cmy 150<br />
illuminators dances amidst<br />
a crystal curtain at<br />
restaurant/nightclub brulee.<br />
03 . 04 .<br />
sugar club, barcelona<br />
a glow of saturated color<br />
from martin cyclos located<br />
behind the bar sets the mood<br />
and keeps the atmosphere<br />
fresh at sugar club.<br />
2<br />
be<br />
inspired<br />
01 .<br />
Your business is people and the one thing<br />
they have in common is their diversity.<br />
In order for your venue to be the best — to<br />
be the one to remember and return to time<br />
and time again — it has to cater to a diverse<br />
group of people who want different things at<br />
different times.<br />
our customers constantly surprise us with<br />
the imaginative ways they light their venues.<br />
Take a look at some of these stunning<br />
examples of martin’s products in use.<br />
Sixteen colorful Exterior 200s help create a dramatic<br />
entrance at Detroit’s Colisseum <strong>Club</strong>.<br />
02 .
03 .<br />
04 .
05 . 06 . 07 . 08 .<br />
umami, copenhagen<br />
This ultra-stylish fusion<br />
restaurant marries Japanese<br />
cuisine with French style.<br />
add a dash of mood<br />
generating color from martin<br />
cyclos and the result is the<br />
funkiest restaurant<br />
in copenhagen.<br />
06 .<br />
07 . 08 .<br />
05 .<br />
5
10 .<br />
09 .
11 .<br />
12 .<br />
09 . 10 .<br />
kupé, denmark<br />
Fluorescent backlit ceiling<br />
coves at kupé create an<br />
uplifting space visible to the<br />
street outside.<br />
11 .<br />
broen, denmark<br />
clubbers feel the dance floor<br />
energy at denmark’s broen.<br />
12 .<br />
train, denmark<br />
a complete martin <strong>lighting</strong><br />
package works double<br />
duty at Train, one of<br />
denmark’s most successful<br />
live venues that doubles<br />
as a discotheque.<br />
7
13 .<br />
14 . 15 .
16 . 17 .<br />
13 .<br />
tangerine, las vegas<br />
pattern effects from mx-10<br />
scanners and mac 250<br />
kryptons lend a decorative<br />
touch to Tangerine’s<br />
cush interior.<br />
14 . 15 .<br />
cherry, las vegas<br />
awaiting guests at the end<br />
of a textured mirror entrance<br />
tunnel is an energy-inducing<br />
mac 250 series and atomic<br />
strobe <strong>lighting</strong> rig.<br />
a carefully integrated colored<br />
<strong>lighting</strong> scheme complements<br />
cherry’s succulent crimsonthemed<br />
interior.<br />
16 .<br />
social club, las vegas<br />
mac 250 kryptons lend<br />
subtle splashes of color<br />
to ceiling-mounted bird<br />
cages at sushi, sake and<br />
socialization nightspot social<br />
house at Treasure Island in<br />
las vegas.<br />
17 .<br />
zeros, greece<br />
The summer season<br />
sizzles at Zeros on the<br />
popular Greek island of<br />
Zakynthos with the help<br />
of a state-of-the-art martin<br />
<strong>lighting</strong> system.
photography © bruce Talbot<br />
10<br />
19 .<br />
18 .<br />
tangerine, las vegas<br />
more than a nightclub and<br />
bar, color complementing<br />
gobo sweeps across dance<br />
floor, columns, and curtains<br />
accompany live music and<br />
sultry burlesque revues<br />
at Tangerine.<br />
19 .<br />
e4, arizona<br />
martin mac and effect lights<br />
immerse guests in a shower<br />
of azure in the liquid room<br />
at e4.<br />
18 .<br />
20 .<br />
20 .<br />
crazy daisy, denmark<br />
In the spotlight at<br />
crazy daisy.<br />
21 .<br />
tangerine, las vegas<br />
colored light dresses<br />
intimate corners while<br />
accentuating the upscale<br />
décor at Tangerine.
21 .<br />
11
12<br />
22 .<br />
22 .<br />
sugar club, barcalona<br />
The management of sugar<br />
club in barcelona have<br />
transformed their venue into<br />
a multi-use restaurant, club<br />
and lounge — extending<br />
their hours of operation and<br />
revenue. located behind<br />
curtains, cyclo fluorescent<br />
<strong>lighting</strong> lends their club<br />
a constantly fresh feel<br />
while creating an everchanging<br />
atmosphere for<br />
an expanding clientele.
14<br />
23 . 24 .
26 .<br />
25 .<br />
27 .<br />
23 . 24 .<br />
pure, las vegas<br />
pure’s ultra-clean interior<br />
soaks up any color the<br />
martin <strong>lighting</strong> system<br />
throws at it.<br />
25 .<br />
Mango’s tropical<br />
Cafe, miami beach<br />
Feel the passion at mango’s<br />
Tropical café where martin<br />
effect <strong>lighting</strong> brings a<br />
high energy atmosphere<br />
to a venue that celebrates<br />
carnival every night.<br />
26 . 27 .<br />
market hall, sweden<br />
Intelligent <strong>lighting</strong> shows<br />
its flexibility at market<br />
hall as restaurant, bar and<br />
nightclub <strong>lighting</strong>.<br />
15
1<br />
28 .<br />
28 .<br />
slide, australia<br />
mood setting color combines<br />
with tastefully placed<br />
decorative light patterns<br />
at slide.<br />
29 .<br />
vue ultra lounge, ohio<br />
alien 02’s combine with m<br />
light pipe to create a big<br />
city lounge environment in<br />
america’s heartland.<br />
30 .<br />
hush. dallas<br />
superclub hush, its story<br />
high spider truss dripping with<br />
martin gear, is a showcase of<br />
nightclub technology.<br />
31 .<br />
Lounge Attitude<br />
Westblakk, rotterdam,<br />
the netherlands<br />
Few lounges boast more<br />
individuality than this<br />
unique design of stone<br />
and wood made all the more<br />
exceptional with glowing<br />
inlaid glass of color<br />
changing light.<br />
29 .<br />
photography © Jim crotty
30 .<br />
31 .<br />
17
32 .<br />
oceana, uk<br />
martin <strong>lighting</strong> plays<br />
an important part of a<br />
successful themed concept<br />
at oceana clubs, luminar<br />
leisure’s biggest and<br />
brightest club brand.<br />
33 .<br />
minxx, las vegas<br />
Focus is clearly on center<br />
stage at gentlemen’s club<br />
minxx where a martin<br />
<strong>lighting</strong> system helps<br />
maintain a lively yet<br />
tasteful atmosphere.<br />
34 .<br />
seamless, las vegas<br />
a reception area champagne<br />
glass filled with color from<br />
mac 550 profile spots greets<br />
guests at exclusive seamless.<br />
35 .<br />
Crazy daisy, denmark<br />
standing out from the crowd<br />
at denmark’s crazy daisy.<br />
1<br />
32 .<br />
33 .<br />
34 .
35 .<br />
1
20<br />
37 .<br />
38 .
36 .<br />
36 .<br />
bass, greece<br />
a martin effects package<br />
transforms a movie theatre<br />
into a top-notch club on<br />
kefalonia Island while<br />
maintaining the historic<br />
atmosphere of the space.<br />
37 .<br />
train, denmark<br />
dJ’s at Train keep the<br />
dance-all-night energy going<br />
on multiple dance floors<br />
thanks to a complete martin<br />
rig of mac moving head and<br />
effect lights.<br />
38 .<br />
jet, las vegas<br />
mac 250 kryptons over the<br />
main dance floor at Jet at<br />
the mirage add to the club’s<br />
appeal as one of vegas’ top<br />
nighttime destinations.<br />
39 .<br />
kaema, germany<br />
club, bar, lounge, live venue,<br />
kaema boasts a flexible<br />
martin <strong>lighting</strong> system as<br />
versatile as the club itself.<br />
39 .<br />
21
40 . 41 . 42 .<br />
Spin, minnesota<br />
mac 250 kryptons above a<br />
central dance floor at spin<br />
give the club a lively, upbeat<br />
energy. Gobo patterns from<br />
mac 250 kryptons add to<br />
the eclectic blend of color.<br />
43 .<br />
mango’s tropical cafe,<br />
Miami Beach<br />
Fiesta is always on the menu<br />
at latin themed mango’s<br />
where bar top dancers and<br />
dynamic <strong>lighting</strong> keep the<br />
atmosphere hot.<br />
44 .<br />
solid gold, palm beach,<br />
florida<br />
dynamic details like a<br />
color changing backlit<br />
liquor display is an effective<br />
bar accent that can set a<br />
club apart.<br />
22<br />
40 .<br />
41 .<br />
42 .
43 .<br />
44 .<br />
2
45 .<br />
24
45 . 46 . 47 .<br />
el palauet, spain<br />
cyclos enliven the<br />
magnificent façade and<br />
splendid interior of this<br />
spanish modernist palace.<br />
a customizable martin<br />
<strong>lighting</strong> system allows<br />
the venue’s six separate<br />
entertainment spaces plus<br />
discothèque to dress for<br />
any occasion.<br />
46 . 47 .<br />
25
48 .<br />
bass, greece<br />
decorative effects from<br />
martin moving heads<br />
and scanners transform<br />
bass club’s interior into<br />
a distinctive room of<br />
aesthetic appeal.<br />
49 .<br />
el palauet, spain<br />
exterior 200s bring el<br />
palauet’s architectural<br />
form to life.<br />
50 .<br />
crazy daisy, denmark<br />
The stamina of a late night<br />
crowd at crazy daisy is<br />
matched by the all night<br />
energy of the martin effect<br />
<strong>lighting</strong> system.<br />
51 .<br />
broen, denmark<br />
<strong>lighting</strong> envelops interior<br />
design to play an essential<br />
mood generating role in<br />
broen’s lounge area.<br />
52 .<br />
market hall, sweden<br />
a versatile <strong>lighting</strong> scheme<br />
at multi-use market hall<br />
makes for a stimulating<br />
environment of changing<br />
atmospheres.<br />
2<br />
48 .<br />
49 .<br />
50 .
52 .<br />
51 .<br />
27
ministry<br />
of sound,<br />
london.<br />
Not many clubs can claim to have started a worldwide<br />
music and lifestyle brand while shaping the clubbing<br />
movement as we know it today.<br />
28<br />
The vision upon opening Ministry of Sound, London<br />
(MoS) in 1991 was to import the world’s most<br />
famous DJs to the UK so that dance music fans could<br />
experience fi rst hand the music and DJs they adored.<br />
MoS quickly become to London what Studio 54<br />
was to New York, and what transpired became the<br />
stimulus for the development of house music and<br />
superclubs in Britain. Over the years MoS London<br />
has established a cult following among clubbers that<br />
extends far beyond English borders, a sensation that<br />
has led to other MoS operations in the UK<br />
and overseas.<br />
“What started as a single London warehouse based<br />
nightclub has now expanded around the world and<br />
continues to do so,” says David Bradshaw, Head<br />
of Production, Ministry of Sound. “We are a dance<br />
music brand, and as such try to envelop all areas<br />
pertaining to that. Our philosophy is simple; we give<br />
our customers what they want.”
‘‘ our philosophy is simple; we give<br />
our customers what they want. ’’<br />
David Bradshaw, Head of Production, Ministry of Sound.<br />
29
‘‘ Lighting has a positive<br />
draw and we are continually<br />
trying to improve our offer<br />
for our customers. ’’<br />
David Bradshaw, Head of Production, Ministry of Sound.<br />
30
And what customers want is a top class sound and light system. Lighting is<br />
an important element in any nightclub and MoS is no different. “Lighting has a<br />
positive draw and we are continually trying to improve our offer for our customers.<br />
It is our philosophy to continually move forward, always improving, always trying<br />
new things, striving to look better than any other nightclub.”<br />
<strong>Martin</strong> Professional became involved with MoS London in 2002 with a <strong>Martin</strong><br />
<strong>lighting</strong> and fog package that replaced existing equipment which had been in situ<br />
since the club’s opening. Ministry’s infamous Box, where DJ’s from around the<br />
world reign supreme over clubland’s trendiest clientele, and other areas like The<br />
<strong>Bar</strong> and Lounge <strong>Bar</strong>, are outfi tted with award-winning MAC moving heads, <strong>Martin</strong><br />
effect lights and atmospheric Jem smoke machines.<br />
Decorative fl oor pattern, bar accent, scenic <strong>lighting</strong>, logo projection, and of course<br />
dancefl oor drama, <strong>Martin</strong> <strong>lighting</strong> adds much more than illumination, it invites<br />
guests in, sets the mood, and takes them away to the wee hours of the morning.<br />
31
32<br />
MoS is more than a dance club however. Branding<br />
interests include Europe’s largest independent record<br />
label as well as online radio (broadcast on more than<br />
150 terrestrial stations around the world – and on<br />
airliners too!). MoS also embodies a worldwide touring<br />
business that undertakes around 800 events each year<br />
along with electronics licensing, clothing licensing,<br />
and an internet dance music download store.<br />
“Lighting is also important for other non club<br />
related activities at MoS London,” David Bradshaw<br />
explains. “A normal week can consist of <strong>magazine</strong><br />
photo shoots, TV commercial recordings, corporate<br />
presentations and product launches, live bands, fi lm<br />
launch parties – the list is pretty exhaustive. Our<br />
<strong>lighting</strong> helps us win private hire business because<br />
they are industry standard fi xtures, easy to rig,<br />
reliable and well maintained. We’re not spending<br />
a huge amount of our budget on maintaining our<br />
<strong>lighting</strong> stock which means we can reduce to almost<br />
zero the amount of <strong>lighting</strong> we need to hire for any of<br />
our projects. We can do this because we have reliable<br />
equipment that is specifi ed by the various LD’s who<br />
undertake events here. “
‘‘ Our <strong>lighting</strong> helps us win<br />
private hire business because<br />
they are industry standard<br />
fixtures, easy to rig, reliable<br />
and well maintained. ’’<br />
David Bradshaw, Head of Production, Ministry of Sound.<br />
33
‘‘ The current generation of martin<br />
products has been very reliable. That<br />
is why <strong>Martin</strong> Professional products<br />
feature in all MoS nightclub businesses<br />
worldwide, and why we insist upon<br />
them with our local partners. ’’<br />
David Bradshaw, Head of Production, Ministry of Sound.<br />
34
David Bradshaw: “In a <strong>lighting</strong> vendor we look for<br />
market leading products, excellent technical support,<br />
and a worldwide supply network. The current<br />
generation of <strong>Martin</strong> products has been very reliable.<br />
That is why <strong>Martin</strong> Professional products feature in<br />
all MoS nightclub businesses worldwide, and why we<br />
insist upon them with our local partners.”<br />
35
train & kupé,<br />
Denmark.<br />
One of Denmark’s premiere venues, Train, and its<br />
trendy sister club, Kupé, are adjoining facilities whose<br />
concepts complement each other perfectly.<br />
36
While at Train live music and dance-all-night energy<br />
rule, at Kupé intimacy and cozy comfort is the order<br />
of the night. As guests venture back and forth<br />
between Train’s upbeat atmosphere and Kupé’s<br />
more snug setting, <strong>Martin</strong> <strong>lighting</strong> plays a key role<br />
in setting the scene.<br />
“At Kupé, <strong>Martin</strong> products set the mood and give<br />
us the unique freedom to control the atmosphere of<br />
the club so that it fi ts with the theme of individual<br />
events from dinner to lounge and clubbing. At Train,<br />
<strong>Martin</strong> gear plays a key role in everything we do<br />
from concerts to clubbing. It gives us the ability to<br />
tailor our <strong>lighting</strong> to whatever type of event we have<br />
from stage <strong>lighting</strong> to clubbing mayhem and back to<br />
precise spot<strong>lighting</strong> anywhere in the club.”<br />
‘‘ <strong>Martin</strong> products<br />
set the mood and<br />
give us the unique<br />
freedom to control<br />
the atmosphere of<br />
the club so that it<br />
fits with the theme<br />
of individual events<br />
from dinner to lounge<br />
and clubbing. ’’<br />
37
38<br />
‘‘ Lighting sets the mood. It can go from<br />
a lounge feeling early in the night to<br />
clubbing mayhem at primetime and back. ’’
Kupé, inspired by contemporary big city club trends,<br />
is a luxurious place to warm up before a concert<br />
or cool down after a long night of dancing. At fi rst<br />
glance it becomes obvious that <strong>lighting</strong> is what<br />
makes Kupé unique with large ceiling and wallmounted<br />
projection canopies awash in rich color<br />
from Cyclo fl uorescent color changers overlaid with<br />
decorative images from Mania effect lights. Recessed<br />
sky domes backlit with Cyclo luminaires create an<br />
uplifting and spacious feel even though the lounge<br />
sits on the ground fl oor of a multi-fl oor hotel. Other<br />
unique <strong>lighting</strong> elements include a type of modernday<br />
lava lamp created by Alien color changing spots<br />
projecting down through a tunnel of special lightguiding<br />
mesh while along Kupé’s façade windows a<br />
row of recessed Cyclo wallwashers color the length of<br />
the space and provide a hint of what awaits inside.<br />
“Our philosophy is to offer our guests an experience<br />
that is customized to them specifi cally. Therefore<br />
we focus differently on the various spaces. Guests<br />
should feel as if the venue has been created especially<br />
for them.”<br />
“Lighting sets the mood. It can go from a lounge<br />
feeling early in the night to clubbing mayhem at<br />
primetime and back. This can either make people feel<br />
more welcome in a lounge setting or make the party<br />
even wilder later on. This pays off in entrance and bar<br />
income with our customers staying for a longer period<br />
of time.”<br />
39
Train is the region’s largest and arguably best<br />
club. Certainly it is the most professional. Train<br />
has been running successfully since 1998 and<br />
in that time has proven itself to be one of the<br />
country’s most important live venues with up<br />
to 150 concerts a year by national and<br />
international artists.<br />
“Train has reached international recognition<br />
as a live venue based on our understanding<br />
of performers’ needs and how to fulfi ll those<br />
needs. We keep the facility updated through<br />
continuous maintenance and investments.<br />
Success is built around our service, our technical<br />
possibilities and on our ability to service artists,<br />
guests, personnel and our technical gear. In<br />
the nightclub world it is unique in that we have<br />
been able to maintain the high level of technical<br />
facilities necessary for the successful operation<br />
of the venue.”<br />
40<br />
‘‘ Train’s <strong>lighting</strong> is known all<br />
over as outstanding and that<br />
alone attracts people who come<br />
to check it out for themselves. ’’<br />
Over the years Train has been used for a wide<br />
range of activities – live shows, corporate<br />
events, fashion shows, production videos, and<br />
special events – and regularly as a nightclub.<br />
A complete <strong>Martin</strong> rig of MAC luminaires<br />
and effect lights works double duty covering<br />
multiple dance fl oors and a performance stage.<br />
“<strong>Club</strong>bers want to be entertained – it’s a fact<br />
of life. If Train looks the same every night our<br />
guests will lose interest fast. <strong>Martin</strong> <strong>lighting</strong> is<br />
the easiest way to create a new atmosphere<br />
or create focus on a new event. Train’s <strong>lighting</strong><br />
is known all over as outstanding and that<br />
alone attracts people who come to check it<br />
out for themselves.”
42<br />
“Our customers are selective people who are looking<br />
to be entertained in style so our <strong>lighting</strong> and audio is<br />
of the highest standard. Our philosophy is an overall<br />
quality in everything we do and to give our customers<br />
the experience of getting something for their money<br />
and then a little something extra. One of the major<br />
reasons for our success has been the fact that we do<br />
not compromise on quality in anything we do. We do<br />
it right or we don’t do it at all.”<br />
“We wish to be at the forefront of what clubs have<br />
to offer and <strong>Martin</strong> is right up there. The clubbing<br />
and concert environment is very hostile to electronic<br />
devices so it is important to keep the gear updated to<br />
secure a fl awless and unique performance. We look<br />
for a good product range that will suit our needs and<br />
<strong>Martin</strong> has it all from simple light solutions to stateof-the-art<br />
<strong>lighting</strong> products for the biggest, most<br />
demanding venues. We also look for development and<br />
<strong>Martin</strong> keeps pushing for more innovative ways of<br />
creating superb <strong>lighting</strong> solutions.”
‘‘ We also look<br />
for development<br />
and <strong>Martin</strong> keeps<br />
pushing for more<br />
innovative ways<br />
of creating superb<br />
<strong>lighting</strong> solutions. ’’<br />
43
44<br />
pure &<br />
pussycat<br />
dolls lounge,<br />
las vegas.<br />
Hardly a week goes by that PURE Nightclub at<br />
Caesars Palace in Las Vegas isn’t in the pages<br />
of national celebrity publications or on national<br />
entertainment television.<br />
The club’s ability to secure the top-name celebrities<br />
(Paris Hilton, Britney Spears, Christina Aguilera and<br />
many more) and celebrated special events is unique,<br />
even among Vegas’ competitive nightclub landscape.<br />
From the moment it opened a few short years ago,<br />
PURE has been Las Vegas’ club to see and be seen.<br />
Maintaining PURE’s superior position requires<br />
constant diligence on many levels, including focused<br />
attention on the club’s entertainment technology<br />
systems. Neu Visions Design (NVD) supplied and<br />
installed a <strong>Martin</strong> <strong>lighting</strong> system back in 2004<br />
and has overseen the club’s <strong>lighting</strong> gear since its<br />
opening. “PURE Management Group was looking<br />
for a powerful and versatile <strong>lighting</strong> system that<br />
could cover the venue’s approximate 10,000 square<br />
foot main room,” states NVD’s Managing Director<br />
Adam Camp, who also conceived the club’s<br />
theatrical <strong>lighting</strong> design and enhanced parts of the<br />
architectural <strong>lighting</strong> design. “Lighting is the most<br />
underrated factor by the patrons in most venues<br />
yet the <strong>lighting</strong> creates the atmosphere and a<br />
subconscious comfort level. In keeping with PURE’s<br />
clean theme, we had the challenge of giving it a<br />
dance environment without haze or smoke, which<br />
is unheard of in most nightclubs because without<br />
a mid-air canopy you get no beamage. Therefore<br />
we went with more of a wash look - powerful lights,<br />
saturated colors and lots of impact.”
‘‘ Lighting is the most<br />
underrated factor by<br />
the patrons in most<br />
venues yet the <strong>lighting</strong><br />
creates the atmosphere<br />
and a subconscious<br />
comfort level. ’’<br />
Adam Camp, Managing Director, Neu Visions Design<br />
45
46<br />
‘‘ The local support<br />
here in Vegas has<br />
been key and with the<br />
<strong>Martin</strong> West Coast<br />
reps close by it keeps<br />
the relationship<br />
strong. I use <strong>Martin</strong><br />
mainly because of<br />
that relationship.’’<br />
Adam Camp, Managing Director, Neu Visions Design
Photo and movie shoot, TV show, commercial,<br />
music video, corporate event, private party, live<br />
venue, dance club – PURE is all of that and more.<br />
Consequently, the <strong>lighting</strong> rig needed to be similarly<br />
versatile. “It’s a fl exible space,” Adam says. “We can<br />
make the dance fl oor as big as they want, convert<br />
the upper space to a full stage for live shows like The<br />
Killers or Ashlee Simpson, or large format exterior<br />
branding outside on the roof terrace. We provided a<br />
four layer automated <strong>lighting</strong> solution - wash, spot,<br />
strobe and effect - that can cover all of that and more,<br />
as well as conventional PAR’s with dichroics for<br />
general highlights and Leko’s for gobo projection.”<br />
<strong>Martin</strong> MAC moving heads, Atomic strobes and<br />
<strong>Martin</strong> effect lights highlight the various areas<br />
including a VIP room and Pussycat Dolls Lounge.<br />
PURE’s ultra-clean interior – white leather couches,<br />
white curtains, white columns and white tables -<br />
soaks up any color the <strong>Martin</strong> <strong>lighting</strong> system throws<br />
at it. “Owners are very particular about getting the<br />
right color scheme and atmosphere,” Adam states.<br />
“They are very adamant about maintaining a certain<br />
vibe throughout the venue.” Special touches have<br />
been added as well which make the club that much<br />
more appealing like <strong>Martin</strong> Mania fi re effects onto the<br />
columns and customized gobos for club or corporate<br />
branding. In fact, NVD handles all corporate and<br />
special events at PURE with a list of clients that<br />
includes many of the top Fortune 500 companies.<br />
“We do large format branding by using custom gobos<br />
in the MAC 250s, while on the terrace we customize<br />
MAC 2000s for exterior branding which is visible<br />
outside of the venue from The Strip.” It’s a branding<br />
method that pays dividends for both the client and<br />
the club.<br />
NVD are zealous when it comes to maintaining<br />
the gear at PURE but manufacturer support is also<br />
important. “The local support here in Vegas has been<br />
key and with the <strong>Martin</strong> West Coast reps close by<br />
it keeps the relationship strong. I use <strong>Martin</strong> mainly<br />
because of that relationship.”<br />
47
Adjoining PURE Nightclub and operated by PURE<br />
Management Group is Pussycat Dolls Lounge<br />
where a resident Pussycat Dolls burlesque troupe<br />
performs its erotic stage show with an occasional<br />
added tease from special guests like Eva Longoria,<br />
Nicolette Sheridan or Pamela Anderson. Playing<br />
accompaniment to the performance is a small rig of<br />
MACs decorating two stages, floor, walls and various<br />
tantalizing props such as swings, champagne glass<br />
and bathtub in color and pattern.<br />
48
50<br />
the martin<br />
Product<br />
<strong>Martin</strong> prides itself on the level of excellence it<br />
engineers into every product.<br />
This quality is refl ected in factors such as<br />
reduced operation and maintenance costs, high<br />
effi ciency in lamp performance, and second-tonone<br />
product durability.<br />
When you buy <strong>Martin</strong> you invest in equipment<br />
that maintains its value and performance<br />
for years to come. And behind every <strong>Martin</strong><br />
product there is a service support like no other<br />
- 24 hours a day, seven days a week, anywhere<br />
in the world.
moving heads<br />
what<br />
Moving heads are lights with a fast pan and tilt movement that<br />
can either illuminate with color or project patterns and images.<br />
Award-winning MAC luminaires are the entertainment<br />
industry’s most successful moving heads to date with a range<br />
to cover any size dance floor or live musical event.<br />
where<br />
On your dance floor a moving head can create an awesome<br />
look - even the fixture itself is something special to look at.<br />
Smaller moving heads can also be used gently in areas with<br />
a quieter ambience.<br />
range<br />
150, 250, 400, 575, 700, 1200 Watts.<br />
why<br />
The fact that the light moves means that brilliant light effects<br />
are thrown over a very wide area. They are also capable<br />
of multiple effects (frost, prism, zoom, iris, focus, rotation,<br />
strobe) and outputs, so are extremely flexible in their use and<br />
can serve different functions at different periods of the night.<br />
ideal for<br />
Dance floors, lounges and live music stages.<br />
Scanners<br />
what<br />
Scanners create an abundance of images and colors and<br />
reflect them off a moving mirror. Because only a lightweight<br />
mirror is moved, extremely rapid movements can be achieved.<br />
where<br />
A scanner is a must for the high-energy dance floor but can be<br />
used at reduced speeds to create a more relaxed environment,<br />
too. Because scanners are so fast and above all affordable,<br />
they have become the mainstay of club <strong>lighting</strong>. <strong>Martin</strong> offers<br />
scanners for every size of application and budget.<br />
range<br />
150, 250 Watts.<br />
why<br />
A scanner is all about speed. They add excitement and keep<br />
the dance floor filled with drama and energy. Built to last<br />
and feature-rich, <strong>Martin</strong> scanners offer great value for money<br />
with up to 6000 hours of lamp life.<br />
ideal for<br />
Dance floors.<br />
effects<br />
what<br />
Effect lights are fantastic atmosphere generators. They can<br />
project soft, organic patterns such as fire and water effects<br />
to create a special mood.<br />
where<br />
In lounge and bar areas where the focus is more on<br />
conversation, effect lights create a form of dynamic decor that<br />
can subtly or dramatically change throughout the evening.<br />
range<br />
100, 150, 250 Watts.<br />
why<br />
Effect lights can really transform a space. Otherwise bland<br />
areas of your lounge or bar can be invigorated with subtle<br />
colors and patterns.<br />
ideal for<br />
Lounge area, bar and dance floors.<br />
51
52<br />
outdoor Projectors<br />
what<br />
<strong>Martin</strong> is unique in being able to offer a full range of dynamic<br />
architectural <strong>lighting</strong>. Our exterior uplights, spotlights and<br />
floodlights have helped create some of the most extraordinary<br />
night-time landmarks in the world. All our outdoor luminaires<br />
are completely weatherproof and IP65 rated.<br />
where<br />
<strong>Martin</strong> Exteriors are designed for spectacular illumination of<br />
facades, car parks, landscapes, water features, monuments<br />
and public spaces.<br />
range<br />
150, 575, 1200 Watts.<br />
why<br />
Does your building have a night-time identity? Use dynamic<br />
<strong>lighting</strong> to enhance your night-time identity and create an<br />
attractive and welcoming space after dark.<br />
ideal for<br />
Outdoor illumination.<br />
Spotlights<br />
what<br />
A range of low maintenance, color-changing spotlights<br />
designed for expressive illumination of any functional space.<br />
Fully programmable and 100% intensity controllable, <strong>Martin</strong><br />
spotlights can dress up any area in a dynamic wash of<br />
uniform light and color.<br />
where<br />
Frequently used in foyers, hallways, bars, seating areas, VIP<br />
areas and bathrooms.<br />
range<br />
50, 150 Watts.<br />
ideal for<br />
Lounge and functional areas.<br />
image projectors<br />
what<br />
Lights that project a logo, message or any customized<br />
image. They are an effective attention-grabber and branding<br />
tool often used to project a product or company logo, or just<br />
to say Happy Halloween or Merry Christmas.<br />
where<br />
Image projectors can be a great way to get your business’<br />
logo noticed. Projected onto floors and surfaces, they are<br />
great on promotional nights or any time you want to project<br />
a clearer message.<br />
range<br />
150, 250 Watts.<br />
ideal for<br />
Entrance and foyers.
fluorescent luminaires<br />
what<br />
Fluorescent provides a simple, affordable <strong>lighting</strong> solution<br />
with linear RGB luminaires that illuminate surfaces in soft<br />
colors and variable white light. With 20,000 hours of lamp life<br />
and no moving parts they are low maintenance and trouble<br />
free.<br />
where<br />
Excellent for perimeters, cove <strong>lighting</strong>, wall washing and<br />
luminous ceilings.<br />
range<br />
28, 54 Watts.<br />
ideal for<br />
<strong>Bar</strong>s, restaurants and lounge areas.<br />
Strobes<br />
what<br />
Strobes are the pulse of every dance floor. Ultra bright, they<br />
punch home the beat and keep the crowd screaming for<br />
more. Using powerful Xenon lamps they can flash rapidly in<br />
a range of speeds, intensities and colors from slow to break<br />
neck.<br />
range<br />
3000 Watts.<br />
ideal for<br />
Dance floors.<br />
lasers<br />
what<br />
A child of the 80’s, the laser has made a remarkable<br />
comeback with the emergence of more compact and<br />
affordable products that are packed with great effects and<br />
color. Projected in deep saturated colors or true white, the<br />
midair effect inspires awe on the dance floor. Input any<br />
image via a simple and free software package.<br />
range<br />
1.6 Watts.<br />
ideal for<br />
Dance floors.<br />
53
54<br />
led<br />
what<br />
LED <strong>lighting</strong> (Light Emitting Diode) has become<br />
increasingly popular over the last few years as the lights<br />
have become brighter and more reliable. Useful in displaying<br />
imagery and video or as a color changing wash luminaire,<br />
LEDs have become excellent tools in distinguishing your<br />
club or venue.<br />
where<br />
LEDs can be used for flood<strong>lighting</strong> surfaces and stages,<br />
but also to display video and other images in a large<br />
pixilated format. They offer long lifetime which reduces<br />
costs and hassles.<br />
Media Servers / Video<br />
what<br />
Video and digital effects are becoming more and more<br />
popular in clubs and venues as a complement to <strong>lighting</strong>,<br />
a way of enhancing the décor, communicating messages<br />
or as an effect in its own right. Even simple video and<br />
animation loops can lend a space a certain charisma and<br />
keep it feeling fresh and vital. Customizable for the ultimate<br />
in digital <strong>lighting</strong> creativity, <strong>Martin</strong> media servers are<br />
highly intuitive tools for video and animation playback<br />
with real-time manipulation.<br />
Controllers<br />
what<br />
Great lights are nothing without someone at the wheel.<br />
And the wheel in this case is a <strong>lighting</strong> controller. Lighting<br />
controllers come in a range to suit every need and are<br />
engineered to make the task as simple as possible.<br />
. brulee, france
Visualizers<br />
what<br />
When designing or redesigning the look and feel of your<br />
club nothing is more helpful than a visualization tool capable<br />
of creating a realistic look at your vision through set and<br />
<strong>lighting</strong> design renderings. This not only takes the guess<br />
work out but simplifies changing looks for special events, or<br />
seasonal changes, to keep your club the hottest in town.<br />
fog & haze<br />
what<br />
Fog and haze are important as an airborne projection canopy<br />
so that the brilliant mid-air effect beams become visible.<br />
Of course, they are also a great effect and atmosphere<br />
generator unto themselves. <strong>Martin</strong> fog and haze machines<br />
operate on safe water based fluids and come in sizes to suit<br />
venues large and small.<br />
range<br />
600 to 5000 Watts.<br />
service<br />
what<br />
Service packages are ultimately about peace of mind, but<br />
they make great financial sense too. In harnessing the<br />
expertise of <strong>Martin</strong>’s technicians you ensure that your light<br />
fixtures will be operating at the optimum performance while<br />
greatly extending their life expectancy. No other <strong>lighting</strong><br />
company offers you such an extensive package of service<br />
and support, and when it’s 24 hours a day, 7 days a week<br />
you know we’re working your hours.<br />
55
<strong>Martin</strong> Professional A/S<br />
olof Palmes allé 18<br />
8200 aarhus n<br />
denmark<br />
t / +45 87 40 00 00<br />
f / +45 87 40 00 10<br />
www.martin.com<br />
at <strong>Martin</strong>, we are proud of our worldwide partners. they provide an unmatched network of service<br />
and support with worldwide product availability and back-up. together they form the industry’s<br />
most extensive and skilled service network.<br />
Below, you can find your local partner.<br />
Algeria<br />
Argentina<br />
Australia<br />
Austria<br />
Azerbaijan<br />
Bahrain<br />
<strong>Bar</strong>bados<br />
Belarus<br />
Belgium<br />
China<br />
Colombia<br />
Costa Rica<br />
Croatia<br />
Cuba<br />
Cyprus<br />
Czech Republic<br />
Denmark<br />
Ecuador<br />
Egypt<br />
Ethiopia<br />
Finland<br />
France<br />
acknowledgements<br />
Georgia<br />
Germany<br />
Greece<br />
Guatemala<br />
Honduras<br />
Hong Kong<br />
Hungary<br />
Iceland<br />
Indonesia<br />
Iran<br />
Ireland<br />
Israel<br />
Italy<br />
Ivory Coast<br />
Japan<br />
Jordan<br />
Kingdom of Saudi Arabia<br />
Kuwait<br />
Latvia<br />
Lebanon<br />
Lithuania<br />
Luxembourg<br />
<strong>Martin</strong> Professional would like to thank all those who have<br />
contributed to this publication of <strong>Club</strong>s & <strong>Bar</strong>s.<br />
our special thanks go to david Bradshaw of Ministry of Sound;<br />
adam Camp of neu Visions design; Pure Management group;<br />
rasmus nøhr, niclas Knudsen and all the good people at train<br />
& Kupé.<br />
Malaysia<br />
Mexico<br />
Middle East<br />
Mongolia<br />
Morocco<br />
Netherlands<br />
New Zealand<br />
Nicaragua<br />
Norway<br />
Panama<br />
Peru<br />
Philippines<br />
Poland<br />
Portugal<br />
Qatar<br />
Romania<br />
Russian Federation<br />
Serbia<br />
Singapore<br />
Slovak Republic<br />
Slovenia<br />
South Africa<br />
Visit www.martin.com/distributor for a full and up-to-date list of addresses.<br />
© Copyright 2007 <strong>Martin</strong> Professional a/S<br />
South Korea<br />
Spain<br />
Sudan<br />
Sultanate of Oman<br />
Sweden<br />
Switzerland<br />
Syria<br />
Taiwan<br />
Thailand<br />
Tunisia<br />
Turkey<br />
U.A.E.<br />
United Kingdom<br />
Uruguay<br />
USA<br />
Uzbekistan<br />
Venezuela<br />
Vietnam<br />
Yemen<br />
all photography by allan toft unless where credited.<br />
design by frontmedia (www.frontmedia.co.uk)<br />
Printed in the UK by Beacon Press using their<br />
environment technology. the electricity was generated<br />
from renewable sources and vegetable based inks were<br />
used throughout. the printer is registered to environmental<br />
management system iSo 14001 (Certificate no. e9586) and<br />
eco Management and audit Scheme (eMaS, registration<br />
no. UK-s-00011).
<strong>Martin</strong> Professional A/S<br />
Olof Palmes Allé 18<br />
8200 Aarhus N<br />
Denmark<br />
T / +45 87 40 00 00<br />
F / +45 87 40 00 10<br />
E / info@martin.com<br />
www.martin.com Price: €5.00 / US$7.00