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Club & Bar lighting magazine - Martin

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clubs<br />

&<br />

bars


2<br />

3<br />

4 / 5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

11<br />

12 / 13<br />

14<br />

15<br />

16<br />

17<br />

18<br />

19<br />

20<br />

21<br />

22<br />

23<br />

24 / 25<br />

26<br />

27<br />

2 be inspired<br />

Cherry, Las Vegas / Brulee, Atlantic City<br />

Sugar <strong>Club</strong>, <strong>Bar</strong>celona<br />

Umami, Copenhagen<br />

Kupé, Denmark<br />

Broen, Denmark / Train, Denmark<br />

Tangerine, Las Vegas / Cherry, Las Vegas<br />

Social <strong>Club</strong>, Las Vegas / Zeros, Greece<br />

Tangerine, Las Vegas / E4, Arizona / Crazy Daisy, Denmark<br />

Tangerine, Las Vegas<br />

Sugar <strong>Club</strong>, <strong>Bar</strong>celona<br />

PURE, Las Vegas<br />

Mango’s Tropical Cafe, Miami Beach / Market Hall, Sweden<br />

Slide, Australia / Vue Ultra Lounge, Ohio<br />

Hush, Dallas / Lounge Attitude Westblakk, Rotterdam, The Netherlands<br />

Oceana, UK / Minxx, Las Vegas / Seamless, Las Vegas<br />

Crazy Daisy, Denmark<br />

Bass, Greece / Train, Denmark / Jet, Las Vegas<br />

Kaema, Germany<br />

Spin, Minnesota<br />

Mango’s Tropical Cafe, Miami Beach / Solid Gold, Palm Beach, Florida<br />

El Palauet, Spain<br />

Bass, Greece / El Palauet, Spain / Crazy Daisy, Denmark<br />

Broen, Denmark / Market Hall, Sweden<br />

28 ministry of sound, london, uk<br />

36 train & kupé, denmark<br />

44 pure & pussycat dolls lounge, las vegas<br />

50 the martin product


Why is<br />

<strong>Martin</strong><br />

the right<br />

solution?<br />

Improve your busIness, Increase your revenue<br />

choosing the right <strong>lighting</strong> scheme can have a serious impact on your business. as an owner or<br />

manager you have the potential to add value, reduce costs and improve performance with the<br />

right solution. Good <strong>lighting</strong> enhances the desirability of your space and creates an attractive<br />

and welcoming place after dark. The quality of light affects people. It attracts new customers,<br />

contributes to their sense of well-being and influences their behavior. and, as the projects in this<br />

<strong>magazine</strong> demonstrate, good <strong>lighting</strong> creates a powerful nighttime identity with which to promote<br />

your business.<br />

besT reTurn on InvesTmenT<br />

at martin we believe you should get your money’s worth. That’s why with every martin investment<br />

we aim to reduce your operating costs by providing the most efficient and durable equipment in<br />

the world. and because our products maintain their level of performance, you can also count on the<br />

highest resale value in the market.<br />

The ToTal club supplIer<br />

as a total supplier of entertainment solutions, the philosophy behind the ‘one-stop shop’ is unique to<br />

martin. We believe in providing you with a single source for all your venue needs: <strong>lighting</strong>, fog, video<br />

imagery and control.<br />

our experIence, your advanTaGe<br />

martin is the only <strong>lighting</strong> company to command equal respect in both architectural and entertainment<br />

markets. This means you can count on solutions for all areas of your venue both inside and out and a<br />

breadth of experience covering clubs, bars, restaurants, concerts, events and architecture.<br />

The brIGhTer choIce<br />

our optical engineers work hard to give you more ‘lumens per watt’. That means brighter, more<br />

efficient <strong>lighting</strong> with the knock-on benefits of lower heat, cheaper bulbs and reduced power bills.<br />

loW-rIsk InvesTmenT<br />

martin’s equipment is the most widely-used in the market. When you invest in martin, you do<br />

it in the knowledge that your purchase has been tested and endorsed by thousands of satisfied<br />

customers each day.<br />

servIce WITh a smIle<br />

behind every martin product comes a service support like none other — 24 hours a day, 7 days a<br />

week, anywhere in the world. With our professional consultancy and services, we offer solutions to<br />

help you maximize your return on investment and ensure peace of mind.<br />

your Global local parTner<br />

at martin, we are proud of our worldwide partners. Together they form the industry’s most<br />

extensive and skilled service network and can offer valuable support for any aspect of your project<br />

from design to routine maintenance.


01 .<br />

Cherry, las vegas<br />

mac 250 series moving<br />

heads work with led<br />

within the mirrored dome<br />

at luxurious cherry in<br />

las vegas.<br />

02 .<br />

brulee, atlantic City<br />

Fiber optic light from<br />

Fibersource cmy 150<br />

illuminators dances amidst<br />

a crystal curtain at<br />

restaurant/nightclub brulee.<br />

03 . 04 .<br />

sugar club, barcelona<br />

a glow of saturated color<br />

from martin cyclos located<br />

behind the bar sets the mood<br />

and keeps the atmosphere<br />

fresh at sugar club.<br />

2<br />

be<br />

inspired<br />

01 .<br />

Your business is people and the one thing<br />

they have in common is their diversity.<br />

In order for your venue to be the best — to<br />

be the one to remember and return to time<br />

and time again — it has to cater to a diverse<br />

group of people who want different things at<br />

different times.<br />

our customers constantly surprise us with<br />

the imaginative ways they light their venues.<br />

Take a look at some of these stunning<br />

examples of martin’s products in use.<br />

Sixteen colorful Exterior 200s help create a dramatic<br />

entrance at Detroit’s Colisseum <strong>Club</strong>.<br />

02 .


03 .<br />

04 .


05 . 06 . 07 . 08 .<br />

umami, copenhagen<br />

This ultra-stylish fusion<br />

restaurant marries Japanese<br />

cuisine with French style.<br />

add a dash of mood<br />

generating color from martin<br />

cyclos and the result is the<br />

funkiest restaurant<br />

in copenhagen.<br />

06 .<br />

07 . 08 .<br />

05 .<br />

5


10 .<br />

09 .


11 .<br />

12 .<br />

09 . 10 .<br />

kupé, denmark<br />

Fluorescent backlit ceiling<br />

coves at kupé create an<br />

uplifting space visible to the<br />

street outside.<br />

11 .<br />

broen, denmark<br />

clubbers feel the dance floor<br />

energy at denmark’s broen.<br />

12 .<br />

train, denmark<br />

a complete martin <strong>lighting</strong><br />

package works double<br />

duty at Train, one of<br />

denmark’s most successful<br />

live venues that doubles<br />

as a discotheque.<br />

7


13 .<br />

14 . 15 .


16 . 17 .<br />

13 .<br />

tangerine, las vegas<br />

pattern effects from mx-10<br />

scanners and mac 250<br />

kryptons lend a decorative<br />

touch to Tangerine’s<br />

cush interior.<br />

14 . 15 .<br />

cherry, las vegas<br />

awaiting guests at the end<br />

of a textured mirror entrance<br />

tunnel is an energy-inducing<br />

mac 250 series and atomic<br />

strobe <strong>lighting</strong> rig.<br />

a carefully integrated colored<br />

<strong>lighting</strong> scheme complements<br />

cherry’s succulent crimsonthemed<br />

interior.<br />

16 .<br />

social club, las vegas<br />

mac 250 kryptons lend<br />

subtle splashes of color<br />

to ceiling-mounted bird<br />

cages at sushi, sake and<br />

socialization nightspot social<br />

house at Treasure Island in<br />

las vegas.<br />

17 .<br />

zeros, greece<br />

The summer season<br />

sizzles at Zeros on the<br />

popular Greek island of<br />

Zakynthos with the help<br />

of a state-of-the-art martin<br />

<strong>lighting</strong> system.


photography © bruce Talbot<br />

10<br />

19 .<br />

18 .<br />

tangerine, las vegas<br />

more than a nightclub and<br />

bar, color complementing<br />

gobo sweeps across dance<br />

floor, columns, and curtains<br />

accompany live music and<br />

sultry burlesque revues<br />

at Tangerine.<br />

19 .<br />

e4, arizona<br />

martin mac and effect lights<br />

immerse guests in a shower<br />

of azure in the liquid room<br />

at e4.<br />

18 .<br />

20 .<br />

20 .<br />

crazy daisy, denmark<br />

In the spotlight at<br />

crazy daisy.<br />

21 .<br />

tangerine, las vegas<br />

colored light dresses<br />

intimate corners while<br />

accentuating the upscale<br />

décor at Tangerine.


21 .<br />

11


12<br />

22 .<br />

22 .<br />

sugar club, barcalona<br />

The management of sugar<br />

club in barcelona have<br />

transformed their venue into<br />

a multi-use restaurant, club<br />

and lounge — extending<br />

their hours of operation and<br />

revenue. located behind<br />

curtains, cyclo fluorescent<br />

<strong>lighting</strong> lends their club<br />

a constantly fresh feel<br />

while creating an everchanging<br />

atmosphere for<br />

an expanding clientele.


14<br />

23 . 24 .


26 .<br />

25 .<br />

27 .<br />

23 . 24 .<br />

pure, las vegas<br />

pure’s ultra-clean interior<br />

soaks up any color the<br />

martin <strong>lighting</strong> system<br />

throws at it.<br />

25 .<br />

Mango’s tropical<br />

Cafe, miami beach<br />

Feel the passion at mango’s<br />

Tropical café where martin<br />

effect <strong>lighting</strong> brings a<br />

high energy atmosphere<br />

to a venue that celebrates<br />

carnival every night.<br />

26 . 27 .<br />

market hall, sweden<br />

Intelligent <strong>lighting</strong> shows<br />

its flexibility at market<br />

hall as restaurant, bar and<br />

nightclub <strong>lighting</strong>.<br />

15


1<br />

28 .<br />

28 .<br />

slide, australia<br />

mood setting color combines<br />

with tastefully placed<br />

decorative light patterns<br />

at slide.<br />

29 .<br />

vue ultra lounge, ohio<br />

alien 02’s combine with m<br />

light pipe to create a big<br />

city lounge environment in<br />

america’s heartland.<br />

30 .<br />

hush. dallas<br />

superclub hush, its story<br />

high spider truss dripping with<br />

martin gear, is a showcase of<br />

nightclub technology.<br />

31 .<br />

Lounge Attitude<br />

Westblakk, rotterdam,<br />

the netherlands<br />

Few lounges boast more<br />

individuality than this<br />

unique design of stone<br />

and wood made all the more<br />

exceptional with glowing<br />

inlaid glass of color<br />

changing light.<br />

29 .<br />

photography © Jim crotty


30 .<br />

31 .<br />

17


32 .<br />

oceana, uk<br />

martin <strong>lighting</strong> plays<br />

an important part of a<br />

successful themed concept<br />

at oceana clubs, luminar<br />

leisure’s biggest and<br />

brightest club brand.<br />

33 .<br />

minxx, las vegas<br />

Focus is clearly on center<br />

stage at gentlemen’s club<br />

minxx where a martin<br />

<strong>lighting</strong> system helps<br />

maintain a lively yet<br />

tasteful atmosphere.<br />

34 .<br />

seamless, las vegas<br />

a reception area champagne<br />

glass filled with color from<br />

mac 550 profile spots greets<br />

guests at exclusive seamless.<br />

35 .<br />

Crazy daisy, denmark<br />

standing out from the crowd<br />

at denmark’s crazy daisy.<br />

1<br />

32 .<br />

33 .<br />

34 .


35 .<br />

1


20<br />

37 .<br />

38 .


36 .<br />

36 .<br />

bass, greece<br />

a martin effects package<br />

transforms a movie theatre<br />

into a top-notch club on<br />

kefalonia Island while<br />

maintaining the historic<br />

atmosphere of the space.<br />

37 .<br />

train, denmark<br />

dJ’s at Train keep the<br />

dance-all-night energy going<br />

on multiple dance floors<br />

thanks to a complete martin<br />

rig of mac moving head and<br />

effect lights.<br />

38 .<br />

jet, las vegas<br />

mac 250 kryptons over the<br />

main dance floor at Jet at<br />

the mirage add to the club’s<br />

appeal as one of vegas’ top<br />

nighttime destinations.<br />

39 .<br />

kaema, germany<br />

club, bar, lounge, live venue,<br />

kaema boasts a flexible<br />

martin <strong>lighting</strong> system as<br />

versatile as the club itself.<br />

39 .<br />

21


40 . 41 . 42 .<br />

Spin, minnesota<br />

mac 250 kryptons above a<br />

central dance floor at spin<br />

give the club a lively, upbeat<br />

energy. Gobo patterns from<br />

mac 250 kryptons add to<br />

the eclectic blend of color.<br />

43 .<br />

mango’s tropical cafe,<br />

Miami Beach<br />

Fiesta is always on the menu<br />

at latin themed mango’s<br />

where bar top dancers and<br />

dynamic <strong>lighting</strong> keep the<br />

atmosphere hot.<br />

44 .<br />

solid gold, palm beach,<br />

florida<br />

dynamic details like a<br />

color changing backlit<br />

liquor display is an effective<br />

bar accent that can set a<br />

club apart.<br />

22<br />

40 .<br />

41 .<br />

42 .


43 .<br />

44 .<br />

2


45 .<br />

24


45 . 46 . 47 .<br />

el palauet, spain<br />

cyclos enliven the<br />

magnificent façade and<br />

splendid interior of this<br />

spanish modernist palace.<br />

a customizable martin<br />

<strong>lighting</strong> system allows<br />

the venue’s six separate<br />

entertainment spaces plus<br />

discothèque to dress for<br />

any occasion.<br />

46 . 47 .<br />

25


48 .<br />

bass, greece<br />

decorative effects from<br />

martin moving heads<br />

and scanners transform<br />

bass club’s interior into<br />

a distinctive room of<br />

aesthetic appeal.<br />

49 .<br />

el palauet, spain<br />

exterior 200s bring el<br />

palauet’s architectural<br />

form to life.<br />

50 .<br />

crazy daisy, denmark<br />

The stamina of a late night<br />

crowd at crazy daisy is<br />

matched by the all night<br />

energy of the martin effect<br />

<strong>lighting</strong> system.<br />

51 .<br />

broen, denmark<br />

<strong>lighting</strong> envelops interior<br />

design to play an essential<br />

mood generating role in<br />

broen’s lounge area.<br />

52 .<br />

market hall, sweden<br />

a versatile <strong>lighting</strong> scheme<br />

at multi-use market hall<br />

makes for a stimulating<br />

environment of changing<br />

atmospheres.<br />

2<br />

48 .<br />

49 .<br />

50 .


52 .<br />

51 .<br />

27


ministry<br />

of sound,<br />

london.<br />

Not many clubs can claim to have started a worldwide<br />

music and lifestyle brand while shaping the clubbing<br />

movement as we know it today.<br />

28<br />

The vision upon opening Ministry of Sound, London<br />

(MoS) in 1991 was to import the world’s most<br />

famous DJs to the UK so that dance music fans could<br />

experience fi rst hand the music and DJs they adored.<br />

MoS quickly become to London what Studio 54<br />

was to New York, and what transpired became the<br />

stimulus for the development of house music and<br />

superclubs in Britain. Over the years MoS London<br />

has established a cult following among clubbers that<br />

extends far beyond English borders, a sensation that<br />

has led to other MoS operations in the UK<br />

and overseas.<br />

“What started as a single London warehouse based<br />

nightclub has now expanded around the world and<br />

continues to do so,” says David Bradshaw, Head<br />

of Production, Ministry of Sound. “We are a dance<br />

music brand, and as such try to envelop all areas<br />

pertaining to that. Our philosophy is simple; we give<br />

our customers what they want.”


‘‘ our philosophy is simple; we give<br />

our customers what they want. ’’<br />

David Bradshaw, Head of Production, Ministry of Sound.<br />

29


‘‘ Lighting has a positive<br />

draw and we are continually<br />

trying to improve our offer<br />

for our customers. ’’<br />

David Bradshaw, Head of Production, Ministry of Sound.<br />

30


And what customers want is a top class sound and light system. Lighting is<br />

an important element in any nightclub and MoS is no different. “Lighting has a<br />

positive draw and we are continually trying to improve our offer for our customers.<br />

It is our philosophy to continually move forward, always improving, always trying<br />

new things, striving to look better than any other nightclub.”<br />

<strong>Martin</strong> Professional became involved with MoS London in 2002 with a <strong>Martin</strong><br />

<strong>lighting</strong> and fog package that replaced existing equipment which had been in situ<br />

since the club’s opening. Ministry’s infamous Box, where DJ’s from around the<br />

world reign supreme over clubland’s trendiest clientele, and other areas like The<br />

<strong>Bar</strong> and Lounge <strong>Bar</strong>, are outfi tted with award-winning MAC moving heads, <strong>Martin</strong><br />

effect lights and atmospheric Jem smoke machines.<br />

Decorative fl oor pattern, bar accent, scenic <strong>lighting</strong>, logo projection, and of course<br />

dancefl oor drama, <strong>Martin</strong> <strong>lighting</strong> adds much more than illumination, it invites<br />

guests in, sets the mood, and takes them away to the wee hours of the morning.<br />

31


32<br />

MoS is more than a dance club however. Branding<br />

interests include Europe’s largest independent record<br />

label as well as online radio (broadcast on more than<br />

150 terrestrial stations around the world – and on<br />

airliners too!). MoS also embodies a worldwide touring<br />

business that undertakes around 800 events each year<br />

along with electronics licensing, clothing licensing,<br />

and an internet dance music download store.<br />

“Lighting is also important for other non club<br />

related activities at MoS London,” David Bradshaw<br />

explains. “A normal week can consist of <strong>magazine</strong><br />

photo shoots, TV commercial recordings, corporate<br />

presentations and product launches, live bands, fi lm<br />

launch parties – the list is pretty exhaustive. Our<br />

<strong>lighting</strong> helps us win private hire business because<br />

they are industry standard fi xtures, easy to rig,<br />

reliable and well maintained. We’re not spending<br />

a huge amount of our budget on maintaining our<br />

<strong>lighting</strong> stock which means we can reduce to almost<br />

zero the amount of <strong>lighting</strong> we need to hire for any of<br />

our projects. We can do this because we have reliable<br />

equipment that is specifi ed by the various LD’s who<br />

undertake events here. “


‘‘ Our <strong>lighting</strong> helps us win<br />

private hire business because<br />

they are industry standard<br />

fixtures, easy to rig, reliable<br />

and well maintained. ’’<br />

David Bradshaw, Head of Production, Ministry of Sound.<br />

33


‘‘ The current generation of martin<br />

products has been very reliable. That<br />

is why <strong>Martin</strong> Professional products<br />

feature in all MoS nightclub businesses<br />

worldwide, and why we insist upon<br />

them with our local partners. ’’<br />

David Bradshaw, Head of Production, Ministry of Sound.<br />

34


David Bradshaw: “In a <strong>lighting</strong> vendor we look for<br />

market leading products, excellent technical support,<br />

and a worldwide supply network. The current<br />

generation of <strong>Martin</strong> products has been very reliable.<br />

That is why <strong>Martin</strong> Professional products feature in<br />

all MoS nightclub businesses worldwide, and why we<br />

insist upon them with our local partners.”<br />

35


train & kupé,<br />

Denmark.<br />

One of Denmark’s premiere venues, Train, and its<br />

trendy sister club, Kupé, are adjoining facilities whose<br />

concepts complement each other perfectly.<br />

36


While at Train live music and dance-all-night energy<br />

rule, at Kupé intimacy and cozy comfort is the order<br />

of the night. As guests venture back and forth<br />

between Train’s upbeat atmosphere and Kupé’s<br />

more snug setting, <strong>Martin</strong> <strong>lighting</strong> plays a key role<br />

in setting the scene.<br />

“At Kupé, <strong>Martin</strong> products set the mood and give<br />

us the unique freedom to control the atmosphere of<br />

the club so that it fi ts with the theme of individual<br />

events from dinner to lounge and clubbing. At Train,<br />

<strong>Martin</strong> gear plays a key role in everything we do<br />

from concerts to clubbing. It gives us the ability to<br />

tailor our <strong>lighting</strong> to whatever type of event we have<br />

from stage <strong>lighting</strong> to clubbing mayhem and back to<br />

precise spot<strong>lighting</strong> anywhere in the club.”<br />

‘‘ <strong>Martin</strong> products<br />

set the mood and<br />

give us the unique<br />

freedom to control<br />

the atmosphere of<br />

the club so that it<br />

fits with the theme<br />

of individual events<br />

from dinner to lounge<br />

and clubbing. ’’<br />

37


38<br />

‘‘ Lighting sets the mood. It can go from<br />

a lounge feeling early in the night to<br />

clubbing mayhem at primetime and back. ’’


Kupé, inspired by contemporary big city club trends,<br />

is a luxurious place to warm up before a concert<br />

or cool down after a long night of dancing. At fi rst<br />

glance it becomes obvious that <strong>lighting</strong> is what<br />

makes Kupé unique with large ceiling and wallmounted<br />

projection canopies awash in rich color<br />

from Cyclo fl uorescent color changers overlaid with<br />

decorative images from Mania effect lights. Recessed<br />

sky domes backlit with Cyclo luminaires create an<br />

uplifting and spacious feel even though the lounge<br />

sits on the ground fl oor of a multi-fl oor hotel. Other<br />

unique <strong>lighting</strong> elements include a type of modernday<br />

lava lamp created by Alien color changing spots<br />

projecting down through a tunnel of special lightguiding<br />

mesh while along Kupé’s façade windows a<br />

row of recessed Cyclo wallwashers color the length of<br />

the space and provide a hint of what awaits inside.<br />

“Our philosophy is to offer our guests an experience<br />

that is customized to them specifi cally. Therefore<br />

we focus differently on the various spaces. Guests<br />

should feel as if the venue has been created especially<br />

for them.”<br />

“Lighting sets the mood. It can go from a lounge<br />

feeling early in the night to clubbing mayhem at<br />

primetime and back. This can either make people feel<br />

more welcome in a lounge setting or make the party<br />

even wilder later on. This pays off in entrance and bar<br />

income with our customers staying for a longer period<br />

of time.”<br />

39


Train is the region’s largest and arguably best<br />

club. Certainly it is the most professional. Train<br />

has been running successfully since 1998 and<br />

in that time has proven itself to be one of the<br />

country’s most important live venues with up<br />

to 150 concerts a year by national and<br />

international artists.<br />

“Train has reached international recognition<br />

as a live venue based on our understanding<br />

of performers’ needs and how to fulfi ll those<br />

needs. We keep the facility updated through<br />

continuous maintenance and investments.<br />

Success is built around our service, our technical<br />

possibilities and on our ability to service artists,<br />

guests, personnel and our technical gear. In<br />

the nightclub world it is unique in that we have<br />

been able to maintain the high level of technical<br />

facilities necessary for the successful operation<br />

of the venue.”<br />

40<br />

‘‘ Train’s <strong>lighting</strong> is known all<br />

over as outstanding and that<br />

alone attracts people who come<br />

to check it out for themselves. ’’<br />

Over the years Train has been used for a wide<br />

range of activities – live shows, corporate<br />

events, fashion shows, production videos, and<br />

special events – and regularly as a nightclub.<br />

A complete <strong>Martin</strong> rig of MAC luminaires<br />

and effect lights works double duty covering<br />

multiple dance fl oors and a performance stage.<br />

“<strong>Club</strong>bers want to be entertained – it’s a fact<br />

of life. If Train looks the same every night our<br />

guests will lose interest fast. <strong>Martin</strong> <strong>lighting</strong> is<br />

the easiest way to create a new atmosphere<br />

or create focus on a new event. Train’s <strong>lighting</strong><br />

is known all over as outstanding and that<br />

alone attracts people who come to check it<br />

out for themselves.”


42<br />

“Our customers are selective people who are looking<br />

to be entertained in style so our <strong>lighting</strong> and audio is<br />

of the highest standard. Our philosophy is an overall<br />

quality in everything we do and to give our customers<br />

the experience of getting something for their money<br />

and then a little something extra. One of the major<br />

reasons for our success has been the fact that we do<br />

not compromise on quality in anything we do. We do<br />

it right or we don’t do it at all.”<br />

“We wish to be at the forefront of what clubs have<br />

to offer and <strong>Martin</strong> is right up there. The clubbing<br />

and concert environment is very hostile to electronic<br />

devices so it is important to keep the gear updated to<br />

secure a fl awless and unique performance. We look<br />

for a good product range that will suit our needs and<br />

<strong>Martin</strong> has it all from simple light solutions to stateof-the-art<br />

<strong>lighting</strong> products for the biggest, most<br />

demanding venues. We also look for development and<br />

<strong>Martin</strong> keeps pushing for more innovative ways of<br />

creating superb <strong>lighting</strong> solutions.”


‘‘ We also look<br />

for development<br />

and <strong>Martin</strong> keeps<br />

pushing for more<br />

innovative ways<br />

of creating superb<br />

<strong>lighting</strong> solutions. ’’<br />

43


44<br />

pure &<br />

pussycat<br />

dolls lounge,<br />

las vegas.<br />

Hardly a week goes by that PURE Nightclub at<br />

Caesars Palace in Las Vegas isn’t in the pages<br />

of national celebrity publications or on national<br />

entertainment television.<br />

The club’s ability to secure the top-name celebrities<br />

(Paris Hilton, Britney Spears, Christina Aguilera and<br />

many more) and celebrated special events is unique,<br />

even among Vegas’ competitive nightclub landscape.<br />

From the moment it opened a few short years ago,<br />

PURE has been Las Vegas’ club to see and be seen.<br />

Maintaining PURE’s superior position requires<br />

constant diligence on many levels, including focused<br />

attention on the club’s entertainment technology<br />

systems. Neu Visions Design (NVD) supplied and<br />

installed a <strong>Martin</strong> <strong>lighting</strong> system back in 2004<br />

and has overseen the club’s <strong>lighting</strong> gear since its<br />

opening. “PURE Management Group was looking<br />

for a powerful and versatile <strong>lighting</strong> system that<br />

could cover the venue’s approximate 10,000 square<br />

foot main room,” states NVD’s Managing Director<br />

Adam Camp, who also conceived the club’s<br />

theatrical <strong>lighting</strong> design and enhanced parts of the<br />

architectural <strong>lighting</strong> design. “Lighting is the most<br />

underrated factor by the patrons in most venues<br />

yet the <strong>lighting</strong> creates the atmosphere and a<br />

subconscious comfort level. In keeping with PURE’s<br />

clean theme, we had the challenge of giving it a<br />

dance environment without haze or smoke, which<br />

is unheard of in most nightclubs because without<br />

a mid-air canopy you get no beamage. Therefore<br />

we went with more of a wash look - powerful lights,<br />

saturated colors and lots of impact.”


‘‘ Lighting is the most<br />

underrated factor by<br />

the patrons in most<br />

venues yet the <strong>lighting</strong><br />

creates the atmosphere<br />

and a subconscious<br />

comfort level. ’’<br />

Adam Camp, Managing Director, Neu Visions Design<br />

45


46<br />

‘‘ The local support<br />

here in Vegas has<br />

been key and with the<br />

<strong>Martin</strong> West Coast<br />

reps close by it keeps<br />

the relationship<br />

strong. I use <strong>Martin</strong><br />

mainly because of<br />

that relationship.’’<br />

Adam Camp, Managing Director, Neu Visions Design


Photo and movie shoot, TV show, commercial,<br />

music video, corporate event, private party, live<br />

venue, dance club – PURE is all of that and more.<br />

Consequently, the <strong>lighting</strong> rig needed to be similarly<br />

versatile. “It’s a fl exible space,” Adam says. “We can<br />

make the dance fl oor as big as they want, convert<br />

the upper space to a full stage for live shows like The<br />

Killers or Ashlee Simpson, or large format exterior<br />

branding outside on the roof terrace. We provided a<br />

four layer automated <strong>lighting</strong> solution - wash, spot,<br />

strobe and effect - that can cover all of that and more,<br />

as well as conventional PAR’s with dichroics for<br />

general highlights and Leko’s for gobo projection.”<br />

<strong>Martin</strong> MAC moving heads, Atomic strobes and<br />

<strong>Martin</strong> effect lights highlight the various areas<br />

including a VIP room and Pussycat Dolls Lounge.<br />

PURE’s ultra-clean interior – white leather couches,<br />

white curtains, white columns and white tables -<br />

soaks up any color the <strong>Martin</strong> <strong>lighting</strong> system throws<br />

at it. “Owners are very particular about getting the<br />

right color scheme and atmosphere,” Adam states.<br />

“They are very adamant about maintaining a certain<br />

vibe throughout the venue.” Special touches have<br />

been added as well which make the club that much<br />

more appealing like <strong>Martin</strong> Mania fi re effects onto the<br />

columns and customized gobos for club or corporate<br />

branding. In fact, NVD handles all corporate and<br />

special events at PURE with a list of clients that<br />

includes many of the top Fortune 500 companies.<br />

“We do large format branding by using custom gobos<br />

in the MAC 250s, while on the terrace we customize<br />

MAC 2000s for exterior branding which is visible<br />

outside of the venue from The Strip.” It’s a branding<br />

method that pays dividends for both the client and<br />

the club.<br />

NVD are zealous when it comes to maintaining<br />

the gear at PURE but manufacturer support is also<br />

important. “The local support here in Vegas has been<br />

key and with the <strong>Martin</strong> West Coast reps close by<br />

it keeps the relationship strong. I use <strong>Martin</strong> mainly<br />

because of that relationship.”<br />

47


Adjoining PURE Nightclub and operated by PURE<br />

Management Group is Pussycat Dolls Lounge<br />

where a resident Pussycat Dolls burlesque troupe<br />

performs its erotic stage show with an occasional<br />

added tease from special guests like Eva Longoria,<br />

Nicolette Sheridan or Pamela Anderson. Playing<br />

accompaniment to the performance is a small rig of<br />

MACs decorating two stages, floor, walls and various<br />

tantalizing props such as swings, champagne glass<br />

and bathtub in color and pattern.<br />

48


50<br />

the martin<br />

Product<br />

<strong>Martin</strong> prides itself on the level of excellence it<br />

engineers into every product.<br />

This quality is refl ected in factors such as<br />

reduced operation and maintenance costs, high<br />

effi ciency in lamp performance, and second-tonone<br />

product durability.<br />

When you buy <strong>Martin</strong> you invest in equipment<br />

that maintains its value and performance<br />

for years to come. And behind every <strong>Martin</strong><br />

product there is a service support like no other<br />

- 24 hours a day, seven days a week, anywhere<br />

in the world.


moving heads<br />

what<br />

Moving heads are lights with a fast pan and tilt movement that<br />

can either illuminate with color or project patterns and images.<br />

Award-winning MAC luminaires are the entertainment<br />

industry’s most successful moving heads to date with a range<br />

to cover any size dance floor or live musical event.<br />

where<br />

On your dance floor a moving head can create an awesome<br />

look - even the fixture itself is something special to look at.<br />

Smaller moving heads can also be used gently in areas with<br />

a quieter ambience.<br />

range<br />

150, 250, 400, 575, 700, 1200 Watts.<br />

why<br />

The fact that the light moves means that brilliant light effects<br />

are thrown over a very wide area. They are also capable<br />

of multiple effects (frost, prism, zoom, iris, focus, rotation,<br />

strobe) and outputs, so are extremely flexible in their use and<br />

can serve different functions at different periods of the night.<br />

ideal for<br />

Dance floors, lounges and live music stages.<br />

Scanners<br />

what<br />

Scanners create an abundance of images and colors and<br />

reflect them off a moving mirror. Because only a lightweight<br />

mirror is moved, extremely rapid movements can be achieved.<br />

where<br />

A scanner is a must for the high-energy dance floor but can be<br />

used at reduced speeds to create a more relaxed environment,<br />

too. Because scanners are so fast and above all affordable,<br />

they have become the mainstay of club <strong>lighting</strong>. <strong>Martin</strong> offers<br />

scanners for every size of application and budget.<br />

range<br />

150, 250 Watts.<br />

why<br />

A scanner is all about speed. They add excitement and keep<br />

the dance floor filled with drama and energy. Built to last<br />

and feature-rich, <strong>Martin</strong> scanners offer great value for money<br />

with up to 6000 hours of lamp life.<br />

ideal for<br />

Dance floors.<br />

effects<br />

what<br />

Effect lights are fantastic atmosphere generators. They can<br />

project soft, organic patterns such as fire and water effects<br />

to create a special mood.<br />

where<br />

In lounge and bar areas where the focus is more on<br />

conversation, effect lights create a form of dynamic decor that<br />

can subtly or dramatically change throughout the evening.<br />

range<br />

100, 150, 250 Watts.<br />

why<br />

Effect lights can really transform a space. Otherwise bland<br />

areas of your lounge or bar can be invigorated with subtle<br />

colors and patterns.<br />

ideal for<br />

Lounge area, bar and dance floors.<br />

51


52<br />

outdoor Projectors<br />

what<br />

<strong>Martin</strong> is unique in being able to offer a full range of dynamic<br />

architectural <strong>lighting</strong>. Our exterior uplights, spotlights and<br />

floodlights have helped create some of the most extraordinary<br />

night-time landmarks in the world. All our outdoor luminaires<br />

are completely weatherproof and IP65 rated.<br />

where<br />

<strong>Martin</strong> Exteriors are designed for spectacular illumination of<br />

facades, car parks, landscapes, water features, monuments<br />

and public spaces.<br />

range<br />

150, 575, 1200 Watts.<br />

why<br />

Does your building have a night-time identity? Use dynamic<br />

<strong>lighting</strong> to enhance your night-time identity and create an<br />

attractive and welcoming space after dark.<br />

ideal for<br />

Outdoor illumination.<br />

Spotlights<br />

what<br />

A range of low maintenance, color-changing spotlights<br />

designed for expressive illumination of any functional space.<br />

Fully programmable and 100% intensity controllable, <strong>Martin</strong><br />

spotlights can dress up any area in a dynamic wash of<br />

uniform light and color.<br />

where<br />

Frequently used in foyers, hallways, bars, seating areas, VIP<br />

areas and bathrooms.<br />

range<br />

50, 150 Watts.<br />

ideal for<br />

Lounge and functional areas.<br />

image projectors<br />

what<br />

Lights that project a logo, message or any customized<br />

image. They are an effective attention-grabber and branding<br />

tool often used to project a product or company logo, or just<br />

to say Happy Halloween or Merry Christmas.<br />

where<br />

Image projectors can be a great way to get your business’<br />

logo noticed. Projected onto floors and surfaces, they are<br />

great on promotional nights or any time you want to project<br />

a clearer message.<br />

range<br />

150, 250 Watts.<br />

ideal for<br />

Entrance and foyers.


fluorescent luminaires<br />

what<br />

Fluorescent provides a simple, affordable <strong>lighting</strong> solution<br />

with linear RGB luminaires that illuminate surfaces in soft<br />

colors and variable white light. With 20,000 hours of lamp life<br />

and no moving parts they are low maintenance and trouble<br />

free.<br />

where<br />

Excellent for perimeters, cove <strong>lighting</strong>, wall washing and<br />

luminous ceilings.<br />

range<br />

28, 54 Watts.<br />

ideal for<br />

<strong>Bar</strong>s, restaurants and lounge areas.<br />

Strobes<br />

what<br />

Strobes are the pulse of every dance floor. Ultra bright, they<br />

punch home the beat and keep the crowd screaming for<br />

more. Using powerful Xenon lamps they can flash rapidly in<br />

a range of speeds, intensities and colors from slow to break<br />

neck.<br />

range<br />

3000 Watts.<br />

ideal for<br />

Dance floors.<br />

lasers<br />

what<br />

A child of the 80’s, the laser has made a remarkable<br />

comeback with the emergence of more compact and<br />

affordable products that are packed with great effects and<br />

color. Projected in deep saturated colors or true white, the<br />

midair effect inspires awe on the dance floor. Input any<br />

image via a simple and free software package.<br />

range<br />

1.6 Watts.<br />

ideal for<br />

Dance floors.<br />

53


54<br />

led<br />

what<br />

LED <strong>lighting</strong> (Light Emitting Diode) has become<br />

increasingly popular over the last few years as the lights<br />

have become brighter and more reliable. Useful in displaying<br />

imagery and video or as a color changing wash luminaire,<br />

LEDs have become excellent tools in distinguishing your<br />

club or venue.<br />

where<br />

LEDs can be used for flood<strong>lighting</strong> surfaces and stages,<br />

but also to display video and other images in a large<br />

pixilated format. They offer long lifetime which reduces<br />

costs and hassles.<br />

Media Servers / Video<br />

what<br />

Video and digital effects are becoming more and more<br />

popular in clubs and venues as a complement to <strong>lighting</strong>,<br />

a way of enhancing the décor, communicating messages<br />

or as an effect in its own right. Even simple video and<br />

animation loops can lend a space a certain charisma and<br />

keep it feeling fresh and vital. Customizable for the ultimate<br />

in digital <strong>lighting</strong> creativity, <strong>Martin</strong> media servers are<br />

highly intuitive tools for video and animation playback<br />

with real-time manipulation.<br />

Controllers<br />

what<br />

Great lights are nothing without someone at the wheel.<br />

And the wheel in this case is a <strong>lighting</strong> controller. Lighting<br />

controllers come in a range to suit every need and are<br />

engineered to make the task as simple as possible.<br />

. brulee, france


Visualizers<br />

what<br />

When designing or redesigning the look and feel of your<br />

club nothing is more helpful than a visualization tool capable<br />

of creating a realistic look at your vision through set and<br />

<strong>lighting</strong> design renderings. This not only takes the guess<br />

work out but simplifies changing looks for special events, or<br />

seasonal changes, to keep your club the hottest in town.<br />

fog & haze<br />

what<br />

Fog and haze are important as an airborne projection canopy<br />

so that the brilliant mid-air effect beams become visible.<br />

Of course, they are also a great effect and atmosphere<br />

generator unto themselves. <strong>Martin</strong> fog and haze machines<br />

operate on safe water based fluids and come in sizes to suit<br />

venues large and small.<br />

range<br />

600 to 5000 Watts.<br />

service<br />

what<br />

Service packages are ultimately about peace of mind, but<br />

they make great financial sense too. In harnessing the<br />

expertise of <strong>Martin</strong>’s technicians you ensure that your light<br />

fixtures will be operating at the optimum performance while<br />

greatly extending their life expectancy. No other <strong>lighting</strong><br />

company offers you such an extensive package of service<br />

and support, and when it’s 24 hours a day, 7 days a week<br />

you know we’re working your hours.<br />

55


<strong>Martin</strong> Professional A/S<br />

olof Palmes allé 18<br />

8200 aarhus n<br />

denmark<br />

t / +45 87 40 00 00<br />

f / +45 87 40 00 10<br />

www.martin.com<br />

at <strong>Martin</strong>, we are proud of our worldwide partners. they provide an unmatched network of service<br />

and support with worldwide product availability and back-up. together they form the industry’s<br />

most extensive and skilled service network.<br />

Below, you can find your local partner.<br />

Algeria<br />

Argentina<br />

Australia<br />

Austria<br />

Azerbaijan<br />

Bahrain<br />

<strong>Bar</strong>bados<br />

Belarus<br />

Belgium<br />

China<br />

Colombia<br />

Costa Rica<br />

Croatia<br />

Cuba<br />

Cyprus<br />

Czech Republic<br />

Denmark<br />

Ecuador<br />

Egypt<br />

Ethiopia<br />

Finland<br />

France<br />

acknowledgements<br />

Georgia<br />

Germany<br />

Greece<br />

Guatemala<br />

Honduras<br />

Hong Kong<br />

Hungary<br />

Iceland<br />

Indonesia<br />

Iran<br />

Ireland<br />

Israel<br />

Italy<br />

Ivory Coast<br />

Japan<br />

Jordan<br />

Kingdom of Saudi Arabia<br />

Kuwait<br />

Latvia<br />

Lebanon<br />

Lithuania<br />

Luxembourg<br />

<strong>Martin</strong> Professional would like to thank all those who have<br />

contributed to this publication of <strong>Club</strong>s & <strong>Bar</strong>s.<br />

our special thanks go to david Bradshaw of Ministry of Sound;<br />

adam Camp of neu Visions design; Pure Management group;<br />

rasmus nøhr, niclas Knudsen and all the good people at train<br />

& Kupé.<br />

Malaysia<br />

Mexico<br />

Middle East<br />

Mongolia<br />

Morocco<br />

Netherlands<br />

New Zealand<br />

Nicaragua<br />

Norway<br />

Panama<br />

Peru<br />

Philippines<br />

Poland<br />

Portugal<br />

Qatar<br />

Romania<br />

Russian Federation<br />

Serbia<br />

Singapore<br />

Slovak Republic<br />

Slovenia<br />

South Africa<br />

Visit www.martin.com/distributor for a full and up-to-date list of addresses.<br />

© Copyright 2007 <strong>Martin</strong> Professional a/S<br />

South Korea<br />

Spain<br />

Sudan<br />

Sultanate of Oman<br />

Sweden<br />

Switzerland<br />

Syria<br />

Taiwan<br />

Thailand<br />

Tunisia<br />

Turkey<br />

U.A.E.<br />

United Kingdom<br />

Uruguay<br />

USA<br />

Uzbekistan<br />

Venezuela<br />

Vietnam<br />

Yemen<br />

all photography by allan toft unless where credited.<br />

design by frontmedia (www.frontmedia.co.uk)<br />

Printed in the UK by Beacon Press using their<br />

environment technology. the electricity was generated<br />

from renewable sources and vegetable based inks were<br />

used throughout. the printer is registered to environmental<br />

management system iSo 14001 (Certificate no. e9586) and<br />

eco Management and audit Scheme (eMaS, registration<br />

no. UK-s-00011).


<strong>Martin</strong> Professional A/S<br />

Olof Palmes Allé 18<br />

8200 Aarhus N<br />

Denmark<br />

T / +45 87 40 00 00<br />

F / +45 87 40 00 10<br />

E / info@martin.com<br />

www.martin.com Price: €5.00 / US$7.00

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