J'AIME NOVEMBER 2019

jaimemagazine
  • No tags were found...

Your local luxury lifestyle magazine

F E AT U R E

The Price of success

AS THE FIFTH GENERATION OF ONE OF LICHFIELD’S OLDEST FAMILY FIRMS, JAMES PRICE HAS

HAD TO PROVE HIS WORTH IN THE BUSINESS WORLD. HE CHATS TO AMY NORBURY ABOUT HIS

ROLE IN CONTINUING THE ARTHUR PRICE LEGACY

JAMES PRICE IS THE FIFTH GENERATION TO

JOIN THE LICHFIELD FAMILY BUSINESS

Making your mark a young, up-and-coming business

brain and earning a plum role at an established firm

which is a leader in its field is never an easy task.

Even more pressure, then, when you’re joining

Lichfield’s world-renowned cutlery business Arthur

Price - and your surname, too, happens to be Price.

Following in the footsteps of his father Simon, James

Price is the fifth generation of Prices to have a pivotal

role in the family firm, which was founded by James’s

great-great-grandfather, the namesake Arthur Price,

in 1902.

“It’s always been a bit of a lifestyle for me,” says the

30-year-old. “I can remember being three or four

years of age and running around the warehouse on a

Saturday with Dad.

“From about 14 to the age of 19 in the summer

holidays I’d be working in the warehouse, packing

boxes and earning a few quid here and there.”

While his sister Tori and younger brother Harry have

pursued other career paths, even from a young age

James always dreamed of joining the family firm.

However, his father was always adamant that he had

to earn his place.

“It was never given to me on a plate,” James

explains.

“Dad’s always had a big belief that, when you

come into a family business - just like he did, and

my grandfather did - you have to prove yourself

beforehand both academia-wise and experience-wise,

and that you have to work your way up. You can’t

just walk in.”

So James gained his business degree from Sheffield

Hallam University, which was - at the time - the best

business school in the UK, before carving his own

success in the business world, setting up an events

and marketing business in Birmingham with a friend.

“We specialised in conversational marketing, doing

everything nightlife work and corporate events,

shop launches to big-scale leafleting for festivals,”

says James. “It was incredible and it gave me a great

insight into the things you need to be responsible for

when you’re running a business.”

James made it clear to his business partner from the

outset that his future lay elsewhere. And after two

years at the helm of his own company, in November

2013 he was given the opportunity by dad Simon

to come into the Arthur Price business - going from

being the director of his own business to starting at

the bottom of the family firm.

“People don’t want an upstart coming in, just

because your second name is Price; you’ve got to

work hard and gain respect,” James says.

“So I started off in the warehouse, again packing

boxes and working in the dispatch area, working my

way up to become dispatch manager.”

After some 18 months in the warehouse, James

moved into the sales office, taking on some of the

mammoth amount of admin work involved in

running a business on the scale of Arthur Price,

getting to grips with the different customer bases and

the logistics of placing orders.

With international trade being a significant part

28

More magazines by this user
Similar magazines