Business Chief USA November 2019


The long-term success of all businesses

lies with the relationships

that is developed with its customers.

By operating with an agile approach,

it allows NewCold to be lean and easily

adapt its processes. “Engagement

with our customers is key,” he explains.

“We need to be constantly aware of

the latest industry trends and the

needs of our customers. For example,

an increasing number of people are

eating out of their homes, or using

innovations like UberEats or DoorDash,

so you need to consider the impact

that this is having on our customer’s

businesses.” With customer demands

frequently changing, Maharaj believes

it’s important to keep up-to-date with

the latest trends in order to retain its

position as a leader in the market. “It’s

all about understanding those requirements

from our customers to enable

us to think ahead,” says Maharaj. “Our

software is not just about warehouse

management; it also revolves around

starting to integrate more into the customer

channels. We’re in multiple

markets with some of our major customers

and it’s important to recognise

that supply chain and logistics aren’t

“At the heart

of NewCold

is technology

and we always

operate with

the customer

in mind”

Abhy Maharaj,

Global Chief Commercial Officer

& Chief Operating Officer


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