Business Chief USA November 2019

online.magazines

“In this very aggressive

economy, talent and skills

are hard to find, having

a long-time partner in

Stratfield gives Tivity

Health the ability to meet

this challenging demand”


Paul Edmisten

Senior Vice President and

Chief Information Officer

Tivity Health

drive customer engagement and

deliver online virtual trainers for exercise.

“As part of our efforts, we are

constantly innovating to address these

challenges through IoT, mobile technology

and wearable technology, as

well as creating automated independent

platforms that are flexible and

cloud agnostic.”

“As a CIO, I am a big believer and proponent

in maximizing the intersection

of data and technology. While that

sounds very simple and, on the surface,

straightforward, it’s an art to really perfect

and differentiate the experience

and value to a consumer,” comments

Edmisten. “You have to be intentional

and disciplined in the approach that

you take. You must align the entire

organization around a consumer centric

product capability to maximize the

impact on customers and the bottomline

financial result.”

“We buy and integrate best in class

technology solutions to enable our

products and services. We partner

with industry leading partners that

bring best practices in the areas of

Marketing Automation, ERP, CRM,

Data Augmentation, and Resources/

People. Each one of our partners

brings a very unique capability, and it

has been critical for our success as an

organization to identify and enable

those strategic partnerships, establish

close relationships and align on clear

objectives,” says Edmisten. Some of

the key partners include Redpoint,

Nuestar, Axciom, Oracle and Stratfield

Consulting to name a few.

An essential part of Tivity Health’s

risk management is information security.

“Our Chief Information Security

Officer, his team and his strategic partners

are constantly assessing the

threat landscape through an agile

Information Security program focused

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