Business Chief USA November 2019

online.magazines

“People expect

improvements

at a pretty fast

clip these days”


Victoria Holt,

CEO, Protolabs

57

The message from consumers is

clear: “treat us right or perish.”

This month, we explore explores

the strategies being adopted by companies

that want not simply to survive

this age of seamless consumer experience,

but to thrive in it.

Victoria Holt, CEO of digital manufacturer

Protolabs, agrees that customer

expectations in her industry have

changed over the past decade.

“People expect improvements at a

pretty fast clip these days. So, being

able to very quickly design, prototype

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