Hotel & Tourism SMARTreport #44



The Long Bar at the Raffles in Shenzhen, China


Jeannette Ho, Vice-President, Raffles Brand and Strategic Partnerships,

Raffles’ Jeannette Ho is tasked with protecting, and developing the

world-renowned Raffles brand. The first hotel was established by

Armenian hoteliers, the Sarkies Brothers, in 1887 and named after

Sir Thomas Stamford Raffles, the British founder of Singapore. In recent

years the brand has gone global under the French Accor group and today,

exclusive hotels carrying the Raffles name – and ethos – exist all over the

world. We asked Jeannette Ho about the evolution of the brand.

Jeannette Ho


Raffles Brand and Strategic


It's a very exciting time for the brand and

we are seeing great momentum. This

year we opened the Raffles in Shenzhen

and Raffles Maldives Meradhoo – which

has over-water rooms, and has very rich

marine life. And then we followed up

with the reopening of the iconic Raffles

in Singapore. We’re looking to double our

portfolio of 14 to 28 hotels in the next

three years. In April next year, you will see

the opening of Raffles Bali, an exquisite

resort dedicated to wellbeing, followed by

the Raffles Udaipur, a magnificent palace

hotel on a pristine lake in India.

Is the history behind the new Raffles

hotels as important as that of its

Singapore flagship?

It’s very important for us to be faithful

to the Raffles DNA, yes. Last year we





opened the Raffles Europejski Warsaw.

That, back in the 19 th century was the

most beloved hotel in Europe, so we are

very excited to bring it back to Poland at a

time when Warsaw itself is going through

a renaissance as a city. At the Europejski

we have brought back a 160-year-old

“Lourse Patisserie”; so many people say

“Oh I remember my Grandfather used to

bring me here”. It’s where all the locals and

luminaries used to come together.

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