Birdy Boutique Wholesale Reseller

birdyboutique

Wholesale car seat ponchos, learning blankets, tapestries and more. Birdy Boutique offers wholesale pricing and products on their unique trademarked children's line.

BIRDY BOUTIQUE

Email. shop@birdyboutique.com

Tel. 866-HI-BIRDY

Web. birdyboutique.com

Dear Reader,

Birdy Boutique is a children’s clothing and accessory retail shop owned by two

sisters. We design and test every product ourselves and subsequently have a

dependable manufacturing and delivery method. We primarily sell to baby and

toddler moms, both boys and girls, via convenient online selling platforms which

reach our targeted demographic. We are opening our wholesale process to

boutiques such as yours that would like to sell our products in your brick and

mortars.

Our catalog of uniquely designed products and printed patterns include

milestone outfits, learning blankets, educational apparel and car seat ponchos,

which are our main product. The car seat poncho is a hooded blanket that is

primarily used in the car seat because it allows the child to be buckled under the

poncho instead of over a coat. This prevents bulkiness and allows for safer,

warmer travel, without dangerously interfering with the safety harness. Our

poncho has many other benefits: less time to get dressed and ready to get out of

the house, promotes independence as kids can put it on themselves, easier

buckling in the car, a variety of uses outside of the car such as strollers, walks,

hanging out at home, etc. Our brand is trademarked.

Thank you for your interest in our entrepreneurial journey. Through creativity and

determination, we plan to expand and increase our product line and sales even

further.

Sincerely,

Joanna Serra & Barbara Kent

Owners | Sisters | Moms


Adorable + Affordable

HISTORY

BUSINESS HISTORY

Joanna Jozwik Serra and Barbara Jozwik

Kent immigrated to the United States from

Poland as children in 1988. Watching their

mother perform hard physical work to put

food on the table, they learned that hard

work and determination equals success.

Education was of utmost importance and

both sisters pursued college degrees and

began conventional jobs immediately after

graduation.

Barbara Kent is a retired Army officer, a

mom to two extremely lively children, and a

wife to an active duty Army officer

stationed in Germany. The family recently

moved from Springfield, Virginia to

Stuttgart, Germany.

Barbara graduated from the United States

Military Academy at West Point in 1999.

She went on to honorably serve in the US

Army Military Police Corps for 13 years,

after which she was medically retired and

disabled by the Department of Veterans

Affairs. She consequently pursued work in

government contracting but eventually

turned to forming and developing Birdy

Boutique in order to work for herself.

Joanna Serra is a mom of two toddlers and a

wife to Dominic Serra, an entrepreneur who

started and runs a proprietary network ISP.

The family resides in a farming community

in Michigan.

Joanna graduated from Wayne State

University with a Bachelor of Science in

Elementary Education; she also began her

Master of Art in Educational Leadership at

the University of Michigan. She taught

elementary aged children and during this

tenure, she earned some of the highest and

most distinguished awards in her field at the

state level. Her initiative and determination,

combined with love for her field, allowed

her to be a leader in every working

environment she took part in. She now runs

two businesses; an ISP business with her

husband and Birdy Boutique with her sister.

Both sisters faced an uphill battle growing

up in very underprivileged circumstances.

The grit and determination that allowed

them to move up and away from that

environment has become an extremely

useful tool in achieving many life goals.

After each faced a massive life change, they

both decided to work for themselves and

start a business together. Birdy Boutique

officially came to life in February of 2014

after months of brainstorming and planning;

the name came from the sisters’ love for

birds! The first product was created from

Barbara’s passion for sewing and Joanna’s

desire to keep kids safe while traveling;

designing, sewing and later mass producing

a product called a “car seat poncho” which

allows children Take to be a buckled peek into into a car dayseats

safely with the belt in the snug life against of budding their

bodies versus allowing artist Stella for gaps Young, with

traditional puffy and winter how coats. she improves Slowly, their

variety of self-designed

her

and

craft

printed items

started to sell to local moms and quickly

grew to be solid sellers on platforms such as

Amazon. The company has now expanded to

sell not only car seat ponchos in a variety of

designs but also tapestries and learning

blankets. Many children’s clothing

companies simply resell others' designs and

products, but Birdy Boutique uniquely

designs, prints and creates their own

products from choosing patterns all the way

to stitching decisions, making it a true

brand.

Currently, the company is run as an e-

commerce business selling on multiple

online platforms including its own website,

etsy, eBay, Amazon and Walmart. The

headquarters and warehouse are in Warren,

MI, and working space is in Armada, MI, in a

renovated barn museum.


We Are Certified!


H i g h e s t

Q u a l i t y

P r o d u c t s ,

P e r i o d

U n i q u e

D e s i g n s &

P a t t e r n s ,

A l w a y s

O r i g i n a l

HE BIRDY

T

IFFERENCE

D

E x c e l l e n t

R e v i e w s

f r o m

P a r e n t s

S a f e t y &

C r a s h

T e s t e d , F u l l y

C o m p l i a n t

Y e a r R o u n d

S e l l i n g

S e a s o n s

C e r t i f i e d b y

M u l t i p l e

O r g a n i z a t i o n s

D e d i c a t e d

F a m i l y

B u s i n e s s

E x t r e m e l y

A f f o r d a b l e

P r i c i n g


C O M M U N I T Y

As moms and business owners in

our communities, collaboration

with both local and national

organizations are important to us.

In life, we all experience times of

hardship and a need for our

community. Throughout our

business workings, we have

partnered, sponsored,

volunteered, and contributed to

various organizations. It is

moments like these that personal

gain is set aside and the true

reward can be received. Some

organizations we have had the

privilege of working with and

contributing to are:

Local schools

After school clubs

Community fundraisers

Salvation Army

American Heart Association

YMCA

Audubon Society

249 Engineer Battalion Family

Readiness Group

Army Engineer Spouses Club

SnacksforStudents.com


Product

Overview

CAR SEAT PONCHOS | LEARNING BLANKETS

TAPESTRIES | B-DAY SETS | CROWNS


car seat ponchos


the winter coat in the car problem

Solves

proper and safe buckling without the

Encourages

bulkiness of coats and jackets

dangerous

quality, amazing reviews, affordable price

Excellent

than bulky layers of clothing

Safer

crash tested in a certified facility according to

Car

standards - results same as wearing no bulky

NHTSA

clothing

of extremely soft and warm fleece

Made

and faster to get in and out of car

Easier

independence; kids can dress themselves

Promotes

be used indoors for reading, playing, nap, etc.

Can

and easy for in stroller use as a hooded blanket

Warm

for going on walks or playing outside

Great

patterns for 2020 including gender neutral options

10

designs and printed patterns

Unique

size - 6 months to 6 years old - grows with child and

One

for years; several seasons of use

lasts

to and compliant with CPSC/CPSIA

Tested

is vacuum sealed in a plastic bag and tagged

Product

a Birdy Boutique hang tag

with

season: Best Seller - Gray Arrow Poncho

2018

car seat ponchos

2019 season: Best Seller - Black Puffer Poncho


learning blankets


learning blankets


learning blankets


double-sided = 2 designs

Reversible,

layers with sharp clear printing

Two

while making learning fun

Educational

x 60" for full coverage

50"

to pack and take places

Easy

as blanket, play mat, rug, tapestry, wall

Works

hanging

designs and prints

Unique

at home, park, beach, school, etc.

Use

and designed by an

Created

to incorporate into learning

Easy

neutral for boys and girls

Gender

excellent educational gifts

Makes

blanket options include reversible styles: sight words

7

yoga game activity blanket, city playtown

blanket,

land blanket, dinosaur species world map

dinosaur

butterfly bird species blanket, USA map

blanket,

capitals blanket, learn to speak Spanish and

states

blanket.

English

veteran and women operated business

Disabled

learning blankets

award winning educator


weighted blankets


double-sided

Reversible,

functioning layers sewn together

Five

for stressful moments

Calming

peaceful sleep

Promotes

durable high quality sewing

Extremely

x 42" for full coverage

55"

5 lbs

Weighs

4.5" x 4.5" sewn squares

120

designs and prints

Unique

weight distribution

Even

dot soft reversible side for sensory

Minky

neutral for boys and girls

Gender

excellent educational gifts

Makes

blanket options include reversible styles:

2

solar system with planet names and fox

educational

florals

weighted blankets

Created and designed by an

award winning educator

Disabled veteran and women operated business


-day sets


stress, no pressure birthday parties with

Zero

put together birthday outfits

already

outfit possibilities in each set

Multiple

easily adaptable to various party

Outfits

themes

of 100% softest high quality breathable

Made

appliques and patterns are custom

cotton;

for each set

designed

outfit uniquely designed to offer

Every

and quality

versatility

for cake smashes

Perfect

5 piece outfits including appliqued onesie,

Full

of leg warmers, bib, and diaper cover

pair

out from traditional screen print option,

Stands

even have leather bow ties

some

designs and prints on all of our fabrics

Unique

shoulders on onesie slip easily

Expandable

head and reinforced three snap closure

over

birthday sets

allows for ease during dressing and diapering


accessories


crowns

Uniquely designed to enhance and complete

the birthday look

Variety of options available to accommodate

various party themes

Photographers and parents love our

accessories not only because they stand out

but also because they can be used again

Special touch to birthday photos

Super comfortable with stretchy bands that

stay on

Promote independence, very easy for a child

to put on and pull off

Excellent keepsake beyond the party

Often used for dress up and imagination play

Highest quality craftsmanship for long life

Beautiful and unique fabrics and 3D accents

Classy looks that create timeless memories

Amazing reviews and feedback from families


CRASH TESTED

& COMPLIANT


TESTING & CERTIFICATION PROCESS

CPSC/CPSIA TESTED & COMPLIANT

The Consumer Product Safety Commission, CPSC, requires that all children’s

products are subject to a set of federal safety rules, called children’s product

safety rules. This means that all manufacturers are required by law to ensure

their products go through rigorous testing that will deem their items safe to

use.

The Consumer Product Safety Improvement Act, CPSIA, allows the CPSC to

be more stringent on product safety requirements. Each one of our ponchos,

along with all other Birdy Boutique products, have been rigorously tested by

a CPSC approved laboratory and all CPSIA standards have been met. This

means that all the materials used in manufacturing our products were tested

and are safe to use for you and for your child. We went through this lengthy

process because safety is a priority we care about! Our ponchos are SAFE

and CPSC and CPSIA compliant! The laboratory that we utilized has been

government certified and operational for 10 years. Our ponchos are tested to

all CPSC children’s product standards.

CRASH TESTING FACILITY

We researched and chose to use a government certified and government

utilized crash test laboratory to test the safety of our ponchos. This was a

significant financial investment to our small business so we had to choose

wisely. This test facility, located in Virginia, specializes in testing many of the

most popular car seat brands for the National Highway Traffic Safety

Administration, the US Government’s authority on car seat safety. Results:

Our crash test showed that using our poncho in a car seat allows for the seat

belts to be properly tightened against the child’s body, with no unsafe slack

of bulky clothing.


Reviews & Testimonials


Seat Poncho

L I N E S H E E T

Car

Puffer Poncho

Model#: PON107-BLK-PFR

MSRP: $44.99

Wholesale: $18

Min Order: 10

Size: OSFA

Mermaid Poncho

Model#: PON105-MER-GIRL

MSRP: $39.99

Wholesale: $16

Min Order: 10

Size: OSFA

Gray Arrow Poncho

Model#: PON201-OS-ARROW

MSRP: $39.99

Wholesale: $16

Min Order: 10

Size: OSFA

Unicorn Poncho

Model#: PON104-UNI-GIRL

MSRP: $39.99

Wholesale: $16

Min Order: 10

Size: OSFA

Lumberjack Poncho

Model#: PON103-LB-BOY

MSRP: $39.99

Wholesale: $16

Min Order: 10

Size: OSFA

Cupcake Poncho

Model#: PON102-CC-GIRL

MSRP: $39.99

Wholesale: $16

Min Order: 10

Size: OSFA

Lead Time to Ship: 2 - 5 business days after payment, flat rate shipping

Products CANNOT be resold on Amazon or other 3rd party marketplaces


Seat Poncho

L I N E S H E E T

Car

Camo Poncho

Model#: PON108-CAM-PON

MSRP: $44.99

Wholesale: $16

Min Order: 10

Size: OSFA

Dinosaur Poncho

Model#: PON118-DIN-SPK

MSRP: $39.99

Wholesale: $16

Min Order: 10

Size: OSFA

Fawn Poncho

Model#: PON203-OS-FAWN

MSRP: $39.99

Wholesale: $16

Min Order: 10

Size: OSFA

Fur Poncho

Model#: PON205-FUR-GIRL

MSRP: $59.99

Wholesale: $25

Min Order: 10

Size: OSFA

Lead Time to Ship: 2 - 5 business days after payment, flat rate shipping

Products CANNOT be resold on Amazon or other 3rd party marketplaces


Blanket

L I N E S H E E T

Learning

Sight Word Blanket

Model#: SW1-BL-LG

MSRP: $32.99

Wholesale: $14

Min Order: 10

Size: 50"x60"

Dino Map Blanket

Model#: DW1-BL-LG

MSRP: $32.99

Wholesale: $14

Min Order: 10

Size: 50"x60"

Bird Btrfly Blanket

Model#: BB1-BL-LG

MSRP: $32.99

Wholesale: $14

Min Order: 10

Size: 50"x60"

Lead Time to Ship: 2 - 5 business days after payment, flat rate shipping

Products CANNOT be resold on Amazon or other 3rd party marketplaces


Blanket

L I N E S H E E T

Learning

Spanish Blanket

Model#: SP1-BL-LL

MSRP: $32.99

Wholesale: $14

Min Order: 10

Size: 50"x60"

City Dino Blanket

Model#: CI1-CI-DN

MSRP: $32.99

Wholesale: $14

Min Order: 10

Size: 50"x60"

USA Map Blanket

Model#: USA-ST-LG

MSRP: $32.99

Wholesale: $14

Min Order: 10

Size: 50"x60"

Yoga Game Blanket

Model#: YOG-GM-LG

MSRP: $32.99

Wholesale: $14

Min Order: 10

Size: 50"x60"

Lead Time to Ship: 2 - 5 business days after payment, flat rate shipping

Products CANNOT be resold on Amazon or other 3rd party marketplaces


Blanket

L I N E S H E E T

Weighted

Planet Blanket

Model#: WPL-CI-DN

MSRP: $59.99

Wholesale: $25

Min Order: 10

Size: 55"x42"

Fox Florals Blanket

Model#: FOX-LF-CL

MSRP: $59.99

Wholesale: $25

Min Order: 10

Size: 55"x42"

Lead Time to Ship: 2 - 5 business days after payment, flat rate shipping

Products CANNOT be resold on Amazon or other 3rd party marketplaces


Lead Time to Ship: 2 - 5 business days after payment, flat rate shipping

Sets

L I N E S H E E T

Birthday

Products CANNOT be resold on Amazon or other 3rd party marketplaces

Colorful Monster Onesie

5 piece Set

Model#: BDY19-12MnthoneColors

MSRP: $29.99

Wholesale: $12.50

Min Order: 10

Sizes: 6/12 mnths + 12/18 mnths

Classy Black Bow Tie

5 Piece Onesie Set

Model#: BDY20-12MnthoneBlkWht

MSRP: $29.99

Wholesale: $12.50

Min Order: 10

Sizes: 6/12 mnths + 12/18 mnths

Lumberjack Onesie Set

Model#: BDY18-12Mnth-

BdayLumberjack

MSRP: $29.99

Wholesale: $12.50

Min Order: 10

Sizes: 6/12 mnths + 12/18 mnths

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