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Traditional media refers to mediums that are part of our

culture for over half a century. T hese forms include television,

radio, print advertisements, and billboards. T he most expensive

form of marketing – television ads – have the power to reach

broad and targeted audiences, depending on the reach of the

channels selected. Radio is another medium that can broadly

target audiences. Print advertisements such as those in

newspapers and magazines, and billboard ads continue to be

used to attract large groups of people at once.

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