RideFast December 2019

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A gorgeous Italian “Queen” wins

‘Most Beautiful Bike’ at EICMA 2019!

Last month we showed off

Ducati’s new Streetfighter V4

and now a month later we are

showing it to you again as it has

now already won its first accolade

after only a month.

The Streetfighter V4 was selected

as the “Most Beautiful Bike of the

Show” at EICMA 2019, the world’s

most important trade fair of the

sector. The verdict was decreed

by the general public, which

participated in large numbers,

crowding the pavilions of the

Milan-Rho International Fair in

its five days of opening, and who

voted at the Show or online.

The “Vote and win the most

beautiful bike of the Show”

competition, organized by the

Italian magazine Motociclismo

in collaboration with EICMA,

reached its fifteenth edition

this year, and for Ducati this

is the tenth victory. Over

14,500 enthusiasts expressed

their preference and the

Streetfighter V4 was the most

voted motorcycle by both

visitors to the Fair and users of

the Motociclismo site. The new

super-naked Ducati took first

place with 36.7% of voters and

a considerable advantage over

the second-placed bike.

The ballot of the votes received

took place on Sunday 10th

November, the final day of the

Show, and was followed by the

official ceremony outside on the

stage of MotoLive in the presence

of Giacomo Casartelli, Executive

Director of EICMA and the Editorin-Chief

of Motociclismo Federico

Aliverti, who presented the

prestigious award.

The award for the Borgo

Panigale Company was picked

up by Andrea Ferraresi, Ducati

Design Center Director: “We are

particularly proud to receive

this award in a competition

where all the manufacturers

participate with their flagship

models and the general public

of EICMA, the most important

motorcycle fair in the world, has

elected the Streetfighter V4 as

the most beautiful”.

The ceremony for the “Most

Beautiful Bike of the Show” was

the last act of an intense week

of exhibition and events that

saw over half a million visitors

at EICMA, an increase compared

to 2018, confirming the positive

signs of recovery coming from

the motorcycle sector.

Right from the first day of

opening the public crowded the

Ducati stand. First among the

three totally new bikes to be

presented is the Streetfighter

V4, the super-naked with high

and wide handlebars, 178 kg in

weight, Desmosedici Stradale

1,103 cc engine with 208 hp,

biplane wings and a latest

generation electronic package.

The result of this “The Fight

Formula” is an exaggerated,

modern and technological

Ducati naked with an aggressive

and exciting design. A bike that

does nothing to hide top-ofthe-segment

performance, but

which guarantees enjoyment

and fun even in daily use.

In addition to the “queen” of the

Show, the completely renewed

Panigale V2 and the 2020

version of the Panigale V4, the

most sold sports bike in the

world in the last two years.

Five new versions have also

been introduced for 2020,

which we showed off in last

months issue: the Multistrada

1260 S Grand Tour, the Diavel

1260 in the new “Dark Stealth”

colouring and the Diavel

1260 S in “Ducati Red”, the

Monster 1200 “Black on Black”

and finally the Scrambler

Icon Dark. Interest and great

acclaim also surrounded the

two Scrambler DesertX and

Scrambler Motard concepts,

which polarized the attention

of the public, as well as for the

three new Ebikes presented by

the Borgo Panigale company

in collaboration with Thok:

the exclusive MIG-RR Limited

Edition, the MIG-S and the

E-Scrambler.

4 RIDEFAST MAGAZINE DECEMBER 2019

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