Business Action | December 2019 / January 2020


December 2019 / January 2020 issue of the independent North Devon-based business magazine covering news about business and enterprise in Barnstaple, Bideford, Braunton, Chulmleigh, Combe Martin, Holsworthy, Ilfracombe, Lynmouth, Lynton, South Molton, Torrington, Woolacombe and more.

This issue includes the event guide for the BBxpo business exhibition and networking event in Bideford on Thursday 24 October 2019.

Business Action Plan and magazine subscribers receive priority access of new issues of Business Action on publication. Subscribe at


The Aramis digital scrum machine developed and manufactured in North Devon

A family business: (from left) Roshni, Ryan and Vic Mahajan

From the Punjab via Exmoor across the world

When it comes to rugby

equipment, all roads lead to

South Molton where, just off

the A361, Aramis Rugby has its

global headquarters.

A family business established

in India in 1927, it first

manufactured hockey sticks

for the Olympics team before

making cricket bats.

The present company is one

of the world’s leading manufacturers

of rugby equipment,

supplying 3,000 rugby clubs,

rugby schools and universities

in 23 countries across the world.

Husband and wife team Vic

and Roshni Mahajan head the

business, operating their own

factories in India and the UK.

Vic has travelled extensively,

taking his Master’s in International

Business in Germany

and initially settling in France

to expand the business into

the European market, which

led to naming Aramis after

the famous musketeer. It was

through Australian connections

established by Vic’s

brother, Ajay, that the business

moved into rugby equipment

and started manufacturing in

the UK.

Vic moved to Devon in 2003

and, following an arranged

marriage in India, which

surprised some people here,

Roshni joined him in South

Molton. After the birth of their

son Ryan, Roshni became fully

involved in the business.

“South Molton is home now.

We all feel part of the community

and our son goes to the

local school,” says Roshni. “It’s

a very beautiful place to live.”

Building the Aramis brand

A major step Vic and Roshni

took in 2012 was to stop

manufacturing for other brands

to concentrate on establishing

Aramis itself as a major, high

quality, international brand.

Another step was the development

and manufacture of its

own scrum machines in South

Molton. The company already

produced rugby balls, training

equipment and high performance

kit and clothing – being

official supplier to many UK

and worldwide rugby premiership

teams – when it developed

its scrum machines in 2013.

“Scrum machines have existed,

in one form or another, for

a while now,” says Vic. “But

we wanted to take the scrum

machine on to the next phase, a

‘next generation’, and the incentive

to do that has come from

people within the game.”

Digital scrum machines

In 2015, ex-England International

and British Lion Nigel

Horton joined Aramis as an

adviser, while Ajay was keen to

use the latest technology.

Nigel used his experience

of the game to identify

what rugby players wanted.

Roshni adds that he suggested

developing a scrum machine

that would “not only measure

weight and force but record

and analyse figures”.

Vic’s inventive skills brought

together Nigel’s knowledge of

the game, Ajay’s engineering

input and Roshni’s AutoCad

abilities, enabling Aramis to

launch a model that displays

the forces exerted, records

them digitally and preserves a

timeline for further analysis.

Following an approach by

sponsors of the Six Nations and

Scottish Rugby Union for fanfriendly

models, Aramis scrum

machines have been featured

at Murrayfield, the Hong Kong

Sevens tournament in 2018

and the Premiership Final at

Twickenham in 2018 and 2019.

With input from global corporations

including Airbus and

the European Space Agency,

Aramis’ scrum machines are

now leaders in the field.

Record breakers

Vic and Roshni are keen that the

business supports the community,

both in terms of grassroots

rugby and the local economy. To

achieve this they are pursuing

initiatives such as manufacturing

the world’s biggest rugby

ball, which recently put South

Molton under the international

media spotlight.

They are also keen to invest

in local skills through apprenticeships

and create local

employment so that Aramis

has the technical, engineering

and manufacturing capabilities

to develop the full potential

of manufacturing scrum

machines in North Devon both

for the UK and export markets.

■■Details 01769 550284 or

@businessactionm | December 2019 / January 2020 | business action 17

More magazines by this user
Similar magazines