Boxoffice Pro - December 2019

CHARITY SPOTLIGHT
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>> On November 6, Variety – the Children’s
Charity of New York, with support from the
Motion Picture Club, hosted a cocktail party and
special advance screening of Warner Bros.’ Doctor
Sleep at the Chelsea Cinépolis in New York City.
Over $10,000 was raised for sick, disadvantaged,
and underprivileged children in New York, Connecticut,
and New Jersey.
The fantastically successful event, attended
by over 120 excited supporters of Variety and
its work, allowed Variety’s New York chapter to
reintroduce itself to the community following its
relaunch earlier this year.
The highlight of the evening for all those who
attended was the grant of an adaptive bicycle to
8-year-old Mikayla. Mikayla has cerebral palsy,
meaning she cannot walk or stand without support
… yet. Her new bicycle, with its adjustable support
that will allow Mikayla to use it as she grows, will
help her build strength in her legs and core and
achieve her goal of walking on her own.
>> On October 24,
Variety – the Children’s
Charity of
Southern California
hosted its 48th Annual
Golf Classic. This
year’s honoree was
Mike Viane, executive
vice president of theatrical
distribution and
head of sales at STXfilms. Says Variety: “Thank you to all the amazing sponsors
and supporters who braved the high winds at the Moorpark Golf Club and
helped raise $189,000 for children with special needs in Southern California!”
>> Variety – the Children’s Charity of Eastern
Tennessee was given the honor by Lionsgate of
presenting a special screening of Roland Emmerich’s
Midway at the Turkey Creek shopping center’s
Regal Pinnacle Stadium 18 in Knoxville on October
22. Midway centers on the Battle of Midway, a
clash between the American fleet and the imperial
Japanese Navy, which marked an important
turning point in the Pacific Theater during WWII.
The film tells the story of the leaders and soldiers
who used their instincts, fortitude, and bravery to
overcome the odds. One of Midway’s stars, Dennis
Quaid, made a special appearance at the event.
>> Variety – the Children’s
Charity of the Desert was
thrilled to kick off November
with a presentation of six
adaptive bicycles and customized
strollers to local children in
order to improve their mobility
and social inclusion. Thanks to
Marker Broadcasting and Big
106 FM, Variety of the Desert
also held its 24th Annual KPLM Variety Cares for Kids Radiothon. More
than $73,000 was raised to help provide bikes and helmets to underprivileged
children throughout the upcoming holiday season.
14 DECEMBER 2019