SPORTaktiv Media Data 2020

Sportaktiv.Magazin

G R E A T E S T

’ S

I A

A U S T R

est. 2000

M A G A Z

S P O R T S

A C T

I V E

I N E

MEDIA DATA

2020


EDIA DATA 2020

INTRODUCTION

ALFRED BRUNNER

SPORTaktiv Managing Director

Dear SPORTaktiv family,

In 2020, SPORTaktiv celebrates its 20 th anniversary,

namely two decades of success as an adviser in

the media, motivator and coach for everyone

active in sports in Austria, from beginners to

ambitious athletes. In this era of the megatrend

of digitalization, that mindfulness experienced

by every individual participating in sport is more

important than ever. Yes, every megatrend gives

rise to a great countertrend and that’s where we’re

at home. Get outside, get moving and keep fit, so

you can achieve your goals in day-to-day living,

your job, in your running shoes, on the bike, the

mountains or your skis or wherever.

SPORTaktiv continues to accompany Austria’s

active sportspeople in 2020 with 6 main editions,

5 big guides, numerous specials and many customer

magazines as well as our online channels centered

on sportaktiv.com.

So with this in mind, I invite you to become a

SPORTaktiv advertising partner. With us you reach

Austria’s active sportspeople without distribution

loss and therefore with a very attractive thousandcopy-price

and thousand-contact-price.

Wishing you lots of fun in your sports,

SPORTaktiv Managing Director

Alfred Brunner & the entire SPORTaktiv team

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EDIA DATA 2020

INTRODUCTION

WHAT IS

SPORTaktiv is an adviser in the media, motivator and mentor for all recreational

sportspeople in Austria, from beginners to ambitious athletes. Thanks to years

spent building up its network of experts, SPORTaktiv has become a dependable

conduit for passing knowledge between specialists and hobby sportspeople and an

informative communication platform for an active lifestyle – especially in the core

topic areas FIT-RUN-BIKE-OUTDOOR and PRO.

THE GOAL ...

... of SPORTaktiv is to accompany

and support our readers in their

sporting activities, whilst also

fostering the desire for an active

lifestyle. Achieved with emotive

photos – and with informative

copy that both entertains and

goes into depth, whether in print

or digital form.

CONTENT

SPORTaktiv offers exciting reportage on topics that move recreational

sportspeople, imparts useful inputs for training, profiles figures of interest

drawn from the recreational sports scene and delivers background reports

on the latest trends in materials and insights into the professional sports

scene. This content is complemented by corresponding product coverage

along with the best event and travel tips for active people.

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EDIA DATA 2020

INTRODUCTION

PRINT

FROM PAGE 12

The magazines arouse emotions, promote people’s appetite for outdoor activities

and move readers to invest their free time in achieving a healthy body and

balanced state of mind. With lots of photos, text and graphical statistics,

SPORTaktiv draws its target group out into the great outdoors. The focus of

SPORTaktiv is on the topics of fitness, running, cycling, climbing, hiking,

alpine skiing, ski-touring, free-ride and cross-country skiing.

CAMPS

FROM PAGE 22

Covering all four seasons and the SPORTaktiv core topics, we put

together 2 to 4-day SPORTaktiv camps together with our tourism

and trade partners. We take care of the partners and communication

platforms for promotion and bring our ideas and experience to bear

during implementation and the course of the camp. Take advantage of

this unique opportunity to communicate poignantly a specific topic or

offer for tourists.

CORPORATE

FROM PAGE 24

Useful content and thus added value for the reader – made possible by an

individual customer magazine. SPORTaktiv delivers everything from a

single source: text, photos, graphics, litho, print and distribution.

We produce your product for your target group.

DIGITAL

FROM PAGE 26

Bang up-to-date, fast, comprehensive with information precisely

tailored for your sporting lifestyle. On the SPORTaktiv online platforms

sportaktiv.com, Facebook, Instagram and in our Newsletters you’ll find

technically solid reports, training stories, new products, expert tips,

competitions and stories about professionals. Visit our digital world

to get informed or, as a customer, experience the wide-ranging

advertising options.

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EDIA DATA 2020

PRINT

DISTRIBUTION

Austria-wide at POS in Austrian sports retail

quality distribution via Intersport, Gigasport and TOP100 bike retailers

regional independent sports retailers (Bründl Sports, Nora Pure Sports GmbH, SÖLLE Sport ...)

as strong sales partners

exclusive supplement cooperation with Süddeutsche Zeitung on three guides

supplement in circulated publications for high reading factor

event and trade fair cooperation with relevant organisers and trade fairs (Wachau Marathon,

Graz Marathon, Salzkammergut Trophy, Carinthia Running, ISPO, Eurobike, ...)

DISTRIBUTION

Intersport 20,000

Gigasport 15,000

Top100 bike retailers 10,000

Other sports retailers 5,000

Sports events & trade fairs 3,000

Subscription/tobacconists 5,000

Circulated publications 2,000

total circulation

SPORTaktiv

60,000

Sports retail

50,000

map is symbollic

Karte ist ein Symbolfoto

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EDIA DATA 2020

PRINT

NUMBERS

THE SPORTAKTIV COMMUNITY

64 %

MALE

36 %

FEMALE

REACH

207,000

readers per edition*

444,000

furthest reader circle*

Fitness

Running

Cycling / mountain biking

Hiking

Alpine skiing / ski touring

Healthy nutrition

Health & medicine

Holidays in Austria summer/winter

TOPICS OF INTEREST

189,000

128,000

117,000

112,000

106,000

189,000

180,000

130,000

* Cawi Print 2017 ** Media Analyse 2019

1,720,000

recognition*

153,000

readers per edition**

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EDIA DATA 2020

PRINT

6MAIN EDITIONS

MAGAZINE CONCEPT

WITH 5 SECTIONS:

Due to the wide range of topics, all sporty types will find

the right story for their core interest. All that variety

raises the chances of motivating readers towards other

sports topics.

FIT

Nutrition, fitness sports, co-ordination

or health: here every reader will find

the basic know-how for their sports.

EDITION PUBLICATION DATE

ADVERTISEMENT & PRINT

MATERIAL DEADLINE

MAIN TOPICS

01/2020 13/02/2020 24/01/2020 fitness/running/biking/outdoor + running guide

02/2020 02/04/2020 13/03/2020 fitness/running/biking/outdoor

03/2020 04/06/2020 15/05/2020 fitness/running/biking/outdoor + water sports

04/2020 06/08/2020 17/07/2020 fitness/running/biking/outdoor + 20 th anniversary

05/2020 01/10/2020 11/09/2020 fitness/running/biking/outdoor + regeneration

06/2020 03/12/2020 13/11/2020 fitness/running/biking/outdoor + cross-country skiing

2/1 pages

420 mm x 270 mm

€ 14,000

1/3 page

210 mm x 90 mm

70 mm x 270 mm

€ 3,780

1/1 page

210 mm x 270 mm

€ 8,060

1/4 page

105 mm x 135 mm

€ 2,750

RUN

Running for the fun of it or driven

by competition. Here all runners will

find products, tips and programmes

for their favourite sports.

BIKE

Marathon racer, bio-enduro biker,

EMTB tour riders or EMTB

trail bikers: here you will find

everything for your next tour.

1/2 page

210 mm x 135 mm

105 mm x 270 mm

€ 4,800

Placement surcharges: +10 %

U2 or U3 € 9,690

U4 € 10,500

OUTDOOR

Long-distance hiking, climbing

or simply enjoying nature: a large

target group will find their kind of

content here.

PRO

Exclusive stories, deep insights

into professional sport and lots of

reports offering insight into the

lives of pros.

All prices excl. statutory taxes

!AT A GLANCE

Circulation: 60,000 copies

Reach: 207,000 readers/edition

Distribution: Sports retail, tobacconists, subscriptions,

sports hotels, sports events, sports trade

fairs, circulated publications

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EDIA DATA 2020

PRINT

BIKE GUIDE

Circulation: 90,000 copies

Distribution: 60,000 copies as supplement in SPORTaktiv April 2020

30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.

Content:

OUTDOOR GUIDE

Circulation:

FREERIDE GUIDE

Circulation:

35,000 copies

Distribution: Via Blue Tomato in D/A/CH, the Freeride Filmtour in D/A/CH and the

Freeride Worldtour in Fieberbrunn.

Content:

90,000 copies

Distribution: 60,000 copies as supplement in SPORTaktiv June 2020

30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.

Content:

The latest bikes in all categories and the people who ride them.

The best tips from pros and experts, the most spectacular biking

areas in and around Austria.

The guide for hikers and mountain climbers. Covers all of Austria’s

mountain and hiking areas, top tips, checklists, megatrend

“mountain-summer”.

The SPORTaktiv-FREERIDE-GUIDE – for everyone who’s at home

off-piste! The best spots, tips and tricks from pro-riders, stories

about servicing, safety and trends in the materials sector.

5GUIDES

Content precisely matched to target group. Readers find everything for their perfect

sporting 2020, with circulation and distribution further optimised. Industry, tourism or

event organisation; each one hits its target group without distribution loss.

EDITION PUBLICATION DATE

ADVERTISEMENT & PRINT

MATERIAL DEADLINE

SPECIFIC DISTRIBUTION

Bike Guide 02/04/2020 13/03/2020 supplement Süddeutsche Zeitung (07/04/2020)

Outdoor Guide 04/06/2020 15/05/2020 supplement Süddeutsche Zeitung (09/06/2020)

Freeride Guide 01/10/2020 11/09/2020 Freeride Filmtour and Freeride Worldtour in D/A/CH

Skitouren Guide 01/10/2020 11/09/2020 supplement DIE PRESSE am Sonntag (15/11/2020)

Winter Guide 03/12/2020 13/11/2020 supplement Süddeutsche Zeitung (09/12/2020)

2/1 pages

420 mm x 270 mm

+ : € 16,800

: € 14,000

: € 11,200

1/3 page

210 mm x 90 mm

70 mm x 270 mm

+ : € 4,600

: € 3,780

: € 3,000

SKITOUREN GUIDE

Circulation:

120,000 copies

Distribution: 60,000 copies as supplement in SPORTaktiv October 2020

60,000 copies as supplement in “Die Presse am Sonntag”

Content:

The unique ski touring magazine in Austria. New materials, tips

on technique and safety, tour suggestions, ski touring events.

1/1 page

210 mm x 270 mm

+ : € 9,600

: € 8,060

: € 6,400

1/4 page

105 mm x 135 mm

+ : € 3,400

: € 2,750

: € 2,200

WINTER GUIDE

Circulation:

90,000 copies

Distribution: 60,000 copies as supplement in SPORTaktiv December 2020

30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.

Content:

The SPORTaktiv WINTER-GUIDE is a delight for all winter fans.

The best skiing areas, all the new ski models, fitness, servicing,

maintenance, safety, fashion, top events.

All prices excl. statutory taxes

1/2 page

210 mm x 135 mm

105 mm x 270 mm

+ : € 5,800

: € 4,800

: € 3,800

Placement surcharges: +10 %

U2 or U3 + : € 12,000

U4 + : € 13,000

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EDIA DATA 2020

PRINT

SPECIAL ADVERTISING FORMATS

A major corporate anniversary, announcing a world-first, launching a unique

product or relaunching a brand - these are one-off events that demand special

advertising space. Special advertising formats make it possible to give prominence

to that promotional message and leave the reader with an unforgettable

impression.

INDUSTRY

GATECOVER OUTER

The cover can be folded out and the outside

presents an extended advertising space that’s

particularly prominent, see example.

PRINT INSERT

Printed insert of at least 8 pages

Price: individually on application

Price: individually on application

SUPPLEMENT

GATECOVER INNER

The cover can be folded out two

or three times and, on the inside,

presents alongside the first interior

page (U2) a three or four-page

advertising space; outside there are

one to two pages of advertising space.

≤ 20 g ≤ 40 g ≤ 60 g ≤ 80 g

€ 0.14 € 0.16 € 0.18 € 0.20

Price/copy (incl. delivery)

Minimum format A6 (105 x 148 mm),

Maximum format 200 x 260 mm

Price: individually on

application

GLUED INSERT

SACHET/TIP ON

Sachets with product samples allow the

reader to get to know products and thus

discover new brands.

Price: € 0.15/copy

plus 1/1 carrier page

All prices excl. statutory taxes

Price by weight and number of copies

Minimum format A6 (105 x 148 mm),

Maximum format 200 x 260 mm

We‘re happy to create custom advertising formats on request

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EDIA DATA 2020

PRINT

PRODUCT SPOTLIGHT

PRODUCT ADVERTORIAL

SPOTLIGHTS

This advertising format offers you the chance

to present a product or your corporate

philosophy efficiently to the reader.

FASHION SPOTLIGHT

PRODUCT

ADVERTORIAL

In any section of FIT-RUN-BIKE-

OUTDOOR there’s an appropriate

setting for product presentation - be

it on our NEWS pages, in various

sizes or as a product test.

PRODUCT NEWS

PRICE GUIDE

AUSTRIA

& BAVARIA

AUSTRIA

BAVARIA

2/1 pages Product, fashion or

business SPOTLIGHT

€ 12,000 € 10,000 € 8,000

BUSINESS SPOTLIGHT

All prices excl. statutory taxes

1/1 page Product advertorial

or product news

1/2 page Product advertorial

or product news

1/3 page Product advertorial

or product news

1/4 page Product advertorial

or product news

€ 6,600 € 5,500 € 4,400

€ 4,000 € 3,300 € 2,700

€ 3,100 € 2,600 € 2,100

€ 2,300 € 1,900 € 1,500

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EDIA DATA 2020

PRINT

SPECIAL ADVERTISING FORMATS

New developments at provincial organisations, new offers in tourism areas, a new

HOTSPOT in a regional association, premiere of a new event or announcing the date for

a key event: our in-house graphics department can take print-quality images and design a

matching layout in line with our magazine standards. Your press documents form the basis.

Our editorial team writes individual content for placement in SPORTaktiv.

TOURISM &

EVENTS

2/1 ADVERTORIAL

1/1 ADVERTORIAL

1/2 ADVERTORIAL

4/1 REPORT

2/1 HOTSPOT

*Offer is limited per edition. All prices excl. statutory taxes

PRICE GUIDE

AUSTRIA

& BAVARIA

AUSTRIA

BAVARIA

4/1 pages Report € 19,000 € 16,000 € 12,800

2/1 pages Hotspot* € 8,400 € 7,000 € 5,600

2/1 pages Advertorial € 12,000 € 10,000 € 8,000

1/1 page Advertorial € 6,600 € 5,500 € 4,400

1/2 page Advertorial € 4,000 € 3,300 € 2,700

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EDIA DATA 2020

CAMPS

CAMPS

Covering all four seasons and the SPORTaktiv core topics, we put together 2 to 4-day

SPORTaktiv camps together with our tourism and trade partners. We take care of the partners

and communication platforms for promotion and bring our ideas and experience to bear during

implementation and the course of the camp. Take advantage of this unique opportunity to

communicate poignantly a specific topic or offer for tourists.

20 X SPORTAKTIV CAMPS

EXCLUSIVITY – each topic is presented only once per season

participants are a valuable multiplying factor for recommendations

high-quality event with at most 25 participants per camp

comprehensive advertising space in the magazine with 2 x 2/1 pages

announcement

extended featuring on sportaktiv.com, Facebook, Instagram and

Newsletter

unparalleled potential through industry partnerships

(goodies or test option)

Flat-rate investment per CAMP € 12.500

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All prices excl. statutory taxes


EDIA DATA 2020

CORPORATE

CORPORATE

Useful content and thus added value for the reader – made possible by an individual customer magazine.

SPORTaktiv delivers everything from a single source: text, photos, graphics, litho, print and distribution.

We produce your product for your target group.

References: Kärnten Werbung, Stadt Wien, Rapid Wien, Austria Wien, ÖFB, ÖPC, Rotes Kreuz ...

AUSTRIA

DAS STADIONMAGAZIN AUSGABE 1 | 03.08.2019 VS. LASK

live

#mitglied

GEMEINSAM

FÜR DAS ZIEL.

Folge uns auf

Instagram:

@fkaustriawien

01 Cover_korh.indd 1 31.07.2019 14:45:25

Das Magazin des Österreichischen Paralympischen Committees

April 2018

Paralympic

News

FREUNDE

STARKE STIMMEN

FÜR DAS ÖPC

ALPENHAUS

INNOVATION &

GASTLICHKEIT

MAGIC

MOMENTS

DIE STORIES ZU DEN

ÖPC-MEDAILLEN

PARALYMPICS-BILANZ

VIELEN DANK,

PYEONGCHANG!

WIR PRÄSENTIEREN

DIE HIGHLIGHTS DER

XII. WINTER-PARALYMPICS

All prices excl. statutory taxes

CUSTOMER MAGAZINE

Circulation:

Distribution:

Size:

incl.:

FIRST AID GUIDE

Circulation:

Distribution:

Format:

60,000 copies

SPORTaktiv and Rotes Kreuz

105 mm x 145 mm

Issued: June 2021

BGM MAGAZINE

Circulation:

Content:

60,000 copies

Management of health at work

Issued: Early November 2020

Distribution:

Format:

60,000 copies

Guide price: € 20,000

Supplement in DIE PRESSE + special distribution

210 mm x 270 mm

1/1 page: € 5,500

1/2 page: € 3,000

supplement in SPORTaktiv

16 pages (paper quality as SPORTaktiv)

Graphics, layout, photos, text

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EDIA DATA 2020

ONLINE

ONLINE

Bang up-to-date, fast,

comprehensive with information

precisely tailored for your sporting

lifestyle. On the SPORTaktiv

online platforms sportaktiv.com,

Facebook, Instagram and in our

Newsletters you’ll find technically

solid reports, training stories, new

products, expert tips, competitions

and stories about professionals.

Visit our digital world to get

informed or, as a customer,

experience the wide-ranging

advertising options.

ADVERTORIAL

Simply send us your PR article.

We adapt it for the SPORTaktiv

target group and give it a final

polish.

1 x advertorial

in appropriate section

One-off: € 790

12,000,000

page views p.a.

3,300,000

TOP EVENT

visits p.a.

53,000

Facebook fans

We‘re happy to promote your

event! Alongside advertising on our

channels, it gets placed efficiently

in event format.

Top Event feature

1 x Facebook posting

1 x Newsletter article

1 x preliminary editorial

One-off: € 990

2,700,000

11,000

unique clients p.a.

Newsletter subscribers

COMPETITION OF THE WEEK

We make your product the prize

for our enthusiastic sporting

community, thus raising brand

recognition.

competition feature

1 x Facebook posting

1 x Newsletter article

period: 1 week

One-off: € 990

Source: AT Internet 2019

All prices excl. statutory taxes

PREMIUM ADVERTORIAL

You have a product or tourism offer and

would like to attract attention to it? We

help you and place it in an appropriate

setting for a defined period.

1 x advertorial with premium placing in

an appropriate section

1,000 guaranteed views of the article

1 x Facebook posting

1 x Instagram posting

1 x Newsletter article

One-off: € 1,490

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EDIA DATA 2020

ONLINE

NATIVE ADVERTISING

You’d like to inspire potential customers with your brand, product or service, your users gaining a positive, enduring

impression? With native advertising we communicate your advertising message effectively and enduringly through

a high information content. To this end, the SPORTaktiv online editorial team prepares a journalistic article that’s

relevant and useful to the user. This involves integrating your brand, offer or region authentically. It’s important to create

the greatest possible added value for your brand or region and for SPORTaktiv users.

YOUR BENEFITS

great acceptance among users due to journalistic value

wording & approach matched to SPORTaktiv target group

useful content in association with your brand

2,000 guaranteed views of the article

TEST & TELL

Our Test & Tell enables you to promote your product or service authentically in the right setting. For this we start with

a native advertising feature, followed by an online invitation for users to apply to be product/service testers. The selected

tester then examines what you offer in detail and puts together an independent, written evaluation. Through sharing of

tester experience on the SPORTaktiv website, users can be inspired by your product or service and, ideally, find support

for a decision to purchase.

Posting on Facebook

DESKTOP

Link to article on

SPORTaktiv.com

CLASSICAL BANNER ADVERT

Header

exclusive logo placement

Leaderboard 728 x 90

Content Ad 300 x 250

Convince users of your message – with

a native ad! You give us a briefing and

we tailor an authentic article with highquality

content aimed at the target group

relevant to you.

The native ad is placed on sportaktiv.com

in the relevant section, posted on

SPORTaktiv’s Facebook and Instagram

fan pages and appears in the SPORTaktiv

Newsletter.

€ 3,990

MOBILE

Header

exclusive logo placement

Leaderboard 320 x 100 or 320 x 50

Content Ad 300 x 250 or 320 x 100

More details and prices on request

All prices excl. statutory taxes

YOUR BENEFITS

practical evaluation of your product or service

great acceptance among users due to authentic evaluations

useful content in association with your brand or service

support for users’ purchase decisions

total 4,000 guaranteed views of the article

1 x native ad to sensitise the target group

with 2,000 guaranteed views

1 x invitation to the community testing offer

with 1,000 guaranteed views

1 x premium advertorial

with 1,000 guaranteed views

1 x tester report in appropriate section

services included:

3 x Facebook postings

3 x Instagram postings

3 x Newsletter articles

€ 6,990 (incl. € 300 campaign budget)

Posting on Facebook

Link to article on

28 SPORTaktiv media data 2020 SPORTaktiv.com

SPORTaktiv media data 2020 29


EDIA DATA 2020STYRIA

MEDIA GROUP

STYRIA MEDIA

Die Österreichische Wochenzeitung • s eit 1945

30 SPORTaktiv media data 2020


sportaktiv.com

TEAM

PETRA OFNER

Back Office & Accounting

T. +43 (0)316 80 63 25 80

petra.ofner@styria.com

ARNOLD PAULY

Head of Sales

T. +43 (0)316 80 63 25 83

arnold.pauly@styria.com

ALFRED BRUNNER

Managing Director

T. +43 (0)676 871 970 133

alfred.brunner@styria.com

ELISABETH RECHLING

Assistant to MD

& Key Account Manager

T. +43 (0)316 80 63 25 86

elisabeth.rechling@styria.com

KLAUS MOLIDOR

Editor-in-chief

T. +43 (0)316 80 63 25 93

klaus.molidor@styria.com

CHRISTOPH HEIGL

Editor

T. +43 (0)316 80 63 25 88

christoph.heigl@styria.com

CHRISTOF DOMENIG

Editor

T. +43 (0)316 80 63 25 89

christof.domenig@styria.com

THOMAS POLZER

Photo Editor

T. +43 (0)316 80 63 25 87

thomas.polzer@styria.com

KEVIN LAIMER

Key Account Manager

T. +43 (0)316 80 63 25 95

kevin.laimer@styria.com

VERONIKA KAINER

Key Account Manager

T. +43 (0)316 80 63 25 82

veronika.kainer@styria.com

CLAUDIA RIEDL

Online Editor

T. +43 (0)316 80 63 25 94

claudia.riedl@styria.com

SARAH BAIER

Online Editor

T. +43 (0)316 80 63 25 90

sarah.baier@styria.com

THOMAS PIRKER

Key Account Manager

CHRISTOPH GERETSCHLAEGER

Layout & Production

BERTRAM TAFERNER

Key Account Manager

T. +43 (0)316 80 63 25 85

bertram.taferner@styria.com

T. +43 (0)316 80 63 25 84

thomas.pirker@styria.com

T. +43 (0)1 60 117 657

christoph.geretschlaeger@styria.com

HEIDRUN SALMHOFER

Layout & Production

Styria Media Design GmbH & Co KG

heidrun.salmhofer@styria.com

ADDRESS

Top Times Medien GmbH

Gadollaplatz 1, 12. Stock, 8010 Graz, Austria

Tel. +43 (0)316 80 63 25 80, Fax: +43 (0)316 80 63 25 91

Email: office.sportaktiv@styria.com

BANK DETAILS: Steiermärkische Bank und Sparkassen AG,

IBAN: AT 212081501000100022, BIC: STSPAT2G,

Co. Reg. No.: FN 261469p, UID: ATU 61621748

Place of jurisdiction Graz. Prices valid from 01/01/2020

A Styria Media Group AG company

PRESS MATERIAL

Correct-format PDF (high resolution)

or advert files from these programs:

InDesign / Adobe Photoshop

Adobe Illustrator / Adobe Acrobat

(PDF X-1a, 300 dpi, bleed margin 3 mm)

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