14.12.2019 Views

South African Conversations MEDIA & COLLABORATION KIT

South African Conversations is a certified Level 2 B-BBEE, social-entrepreneurial media company. In this Media Kit you’ll find out: • What we publish. • Why we print in the age of the Internet. • Who we’re talking to. • Who should advertise in our monthly magazine, in our annual Resource Directory and at our events. • Advertising schedules, specifications and rates. • And more. Our monthly magazine, as well as our community conversations, were placed on hold because of COVID, but we hope to be back on track soon! Questions? Call us on 0860 333 034 or write to talk.to.us@southafricanconversations.co.za

South African Conversations is a certified Level 2 B-BBEE, social-entrepreneurial media company. In this Media Kit you’ll find out:
• What we publish.
• Why we print in the age of the Internet.
• Who we’re talking to.
• Who should advertise in our monthly magazine, in our annual Resource Directory and at our events.
• Advertising schedules, specifications and rates.
• And more.
Our monthly magazine, as well as our community conversations, were placed on hold because of COVID, but we hope to be back on track soon!
Questions? Call us on 0860 333 034 or write to talk.to.us@southafricanconversations.co.za

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

southafrican<br />

CONVERSATiONS<br />

Challenging the divide<br />

<strong>COLLABORATION</strong><br />

& <strong>MEDIA</strong> <strong>KIT</strong><br />

Photo: Mpumelelo Macu<br />

Practical solutions towards a better <strong>South</strong> Africa.<br />

Essential <strong>Conversations</strong>, Empowering Information & Pathways to Paying Work.<br />

Brought to you by ... all of us ... supported by Advertising.


2


collaboration & media kit<br />

3<br />

southafrican<br />

CONVERSATiONS<br />

CONTENTS<br />

4 Poverty affects all of us<br />

5 Our key initiatives<br />

6 Community <strong>Conversations</strong><br />

7 The Benefits of Partnering<br />

8 Help create ‘jobs’ in your community ...<br />

9 A Monthly Magazine: <strong>South</strong> <strong>African</strong> <strong>Conversations</strong> |<br />

Make space for a seller or two at your place<br />

10 Need a Job?<br />

11 R50. The equivalent of two cups of coffee per month<br />

12 No matter which side of the divide you live in, we’d love to<br />

hear from you!<br />

13 Support the work of <strong>South</strong> <strong>African</strong> <strong>Conversations</strong> and<br />

make a difference in your community<br />

14 This is the book that nobody thinks they need<br />

15 The Resource Directory<br />

16 Can’t afford to advertise your NPO anywhere but online?<br />

17 5 Reasons why your ad should be in this directory<br />

18 Who are we talking to?<br />

19 Who should advertise?<br />

20 Everything you’d want to know about advertising in our<br />

publications<br />

22 Our B-BBEE Certificate<br />

23 Use your Marketing Budget to score B-BBEE points or<br />

your CSI Budget to gain Marketing Exposure!<br />

24 Speak to all of <strong>South</strong> Africa


4<br />

southafrican CONVERSATiONS |<br />

Poverty affects all of us.<br />

It attacks the very fabric of our society.<br />

It erodes self-respect and personal dignity.<br />

It perpetuates the false belief that<br />

human worth is linked to money, looks,<br />

possessions and status.<br />

It divides families and wrecks social<br />

cohesion.<br />

It is at the root of most violence.<br />

It undermines our safety and destroys our<br />

stability.<br />

It ensures that the majority of our people<br />

remain unemployable – unable to pay for<br />

their own and their children’s education.<br />

It cripples our workforce, reducing our<br />

collective productivity.<br />

It discourages foreign investment.<br />

Photo: Jan Tutter / flickr<br />

It destabilises the very foundations of<br />

business: the expansion of a robust<br />

consumer base.<br />

l<br />

Everything is connected.<br />

Everything affects everything else.<br />

Do what is within your power to help the<br />

human beings in your circle of influence<br />

achieve their full potential.<br />

We will all benefit.


ISBN: 978- -0 620- 93-7<br />

| collaboration & media kit<br />

5<br />

<strong>South</strong> <strong>African</strong> <strong>Conversations</strong> is a certified Level 2 B-BBEE social<br />

entrepreneurial enterprise on a mission to help eradicate marginalisation,<br />

unemployment, poverty and lack of access to information.<br />

Our Key Initiatives<br />

Community<br />

<strong>Conversations</strong><br />

Invites the well-to-do to visit, get to know<br />

and discover the common humanity and creativity<br />

of people who live on the other side of town.<br />

1. Community <strong>Conversations</strong><br />

Join us every 1st Sunday of the month<br />

or sign up to start a Conversation in YOUR community.<br />

Entrance is free. All are welcome.<br />

southafricanCONVERSATiONS<br />

These events bring people from diverse<br />

backgrounds together to talk about things that<br />

matter and to support township economies.<br />

<strong>Conversations</strong> are sponsored by advertisers.<br />

www.southafricanconversations.co.za/conversations<br />

southafrican<br />

CONVERSATiONS<br />

101 WAYS<br />

TO MAKE A LIVING<br />

WHEN THERE ARE NO JOBS<br />

WIN a Book<br />

Here’s what<br />

we can do<br />

as individuals,<br />

families, communities<br />

and businesses<br />

to create the<br />

kind of world<br />

we all want<br />

to live in.<br />

Challenging the divide<br />

R50<br />

(incl. VAT)<br />

R25 goes to the seller<br />

Buy ONLY from sellers wearing <strong>South</strong> <strong>African</strong> <strong>Conversations</strong> branded clothing.<br />

From <strong>South</strong> <strong>African</strong>s to <strong>South</strong> <strong>African</strong>s. A thought-provoking read about the stuff<br />

no-one talks about ... along with practical solutions towards a better <strong>South</strong> Africa.<br />

2. A Monthly Magazine<br />

Uniquely relevant content for <strong>South</strong> Africa.<br />

It is also a national income-generation initiative:<br />

Magazine sellers earn 50% of the cover price.<br />

Participating NPOs generate income by<br />

organising sellers. Content contributors get<br />

paid for their published contributions.<br />

southafricanCONVERSATiONS<br />

RESOURCE DiRECTORY<br />

ANIMAL WELFARE<br />

first edition<br />

Child Welfare<br />

CIVIL SOCIETY<br />

Crime & Justice<br />

CRISIS SUPPORT<br />

Disability<br />

EDUCATION<br />

Employment Solutions<br />

& Sustainable Livelihoods<br />

3. A Resource Directory<br />

Photo: Chris Kirchhoff | mediaclubsouthafrica.co.za<br />

ENTREPRENEURSHIP<br />

Food Growing<br />

FOOD, HUNGER & NUTRITION<br />

Gender & Violence Issues<br />

HEALTH<br />

Human Rights<br />

LABOUR MATTERS<br />

Land, Housing & Essential Services<br />

LGBTQI+<br />

MEN & BOYS<br />

MENTAL & EMOTIONAL HEALTH<br />

Migrants & Refugees<br />

SENIOR CITIZENS<br />

Social Welfare<br />

& Humanitarian Support<br />

SUBSTANCE ABUSE & ADDICTION<br />

Women & Family<br />

YOUTH<br />

A comprehensive, printed directory of tools,<br />

resources, services and solutions offered<br />

by non-profit, faith-based, civil society and<br />

government programmes .<br />

A toolbox for individuals, families, communities, businesses and policy-makers<br />

to help us create the kind of world we all want to live in.<br />

9 780620 937658


southafrican CONVERSATiONS | collaboration & media kit<br />

6<br />

1. Community <strong>Conversations</strong><br />

It’s easy to stay in our own, familiar circles, but that<br />

prevents us from building community. That’s why<br />

we plan to expand our Community <strong>Conversations</strong><br />

to every township, dorpie and inner-city suburb in<br />

<strong>South</strong> Africa.<br />

We can learn from one another, reduce<br />

misunderstanding and create a more inclusive<br />

society by simply talking about things that matter.<br />

Every Conversation also creates opportunities<br />

to generate income for unemployed facilitators,<br />

videographers and others in need of income.<br />

Community <strong>Conversations</strong> are free and open to<br />

anyone and everyone! Our participants are from<br />

all backgrounds, education and income levels and<br />

include people of all ages from the neighbourhood,<br />

as well as committed change-makers and visitors<br />

curious about life in a township.<br />

These non-political events are made possible by<br />

advertising partners and happen in participating<br />

communities on the first Sunday of every month<br />

from 14h00 to 16h00.<br />

By sponsoring Community <strong>Conversations</strong>,<br />

advertiser partners can connect with new<br />

audiences, build brand awareness, and gain<br />

valuable insights into the diverse needs and<br />

interests of <strong>South</strong> <strong>African</strong> society. n<br />

Start a Conversation in Your Community<br />

Would<br />

you like<br />

to start a<br />

Community<br />

Conversation<br />

in your<br />

township,<br />

informal<br />

settlement,<br />

small<br />

dorpie or<br />

big city<br />

neighbourhood?<br />

Go to our<br />

website<br />

and sign up<br />

as a facilitator,<br />

videographer,<br />

provider<br />

of a venue,<br />

advertising<br />

partner<br />

or to attend.<br />

www.<br />

south<br />

african<br />

conversations<br />

.co.za/<br />

conversations


southafrican CONVERSATiONS | collaboration & media kit<br />

7<br />

The Benefits of<br />

Partnering with these<br />

Nation-Building Events<br />

v<br />

v<br />

v<br />

v<br />

v<br />

v<br />

v<br />

Advertising at Community <strong>Conversations</strong> events<br />

Promotional give-away opportunities<br />

In-person lead generation<br />

Spin-off advertising<br />

B-BBEE scorecard points<br />

Brand visibility and engagement in historically<br />

disadvantaged communities<br />

Public and employee goodwill.<br />

On a 6-month partnership, you’ll get all the above<br />

benefits, plus your logo on our website and relevant<br />

marketing materials, for the duration of the<br />

partnership.<br />

On a 12-month partnership, you’ll get all the above<br />

benefits, plus:<br />

v Your name incorporated into the title of 12<br />

months’ worth of Community <strong>Conversations</strong><br />

advertising per selected venue. E.g.: The Bambi-<br />

<strong>South</strong> <strong>African</strong> Community Conversation.<br />

v<br />

Presentation time: Five minutes at the start or end<br />

of a Community Conversation.<br />

All while supporting a great cause!<br />

An advertising partnership costs R300 (excl. VAT)<br />

per event participant for a maximum of 150 people<br />

chargeable per Community Conversation.<br />

Click for more information about the partnership


Help create ‘jobs’ in your<br />

community ... and make<br />

money for your NPOi<br />

NPOs that supply magazines to unemployed people and negotiate safe sales<br />

spaces for them at affluent venues earn R8.50 per magazine sold.<br />

Sellers earn 50% of the cover price.<br />

BUSINESS<br />

IN-A-BOX<br />

100% profit for sellers.<br />

Income and, ultimately,<br />

zero cost for NPOs.<br />

Sign up<br />

today.<br />

southafricanCONVERSATiONS<br />

Challenging the divide<br />

www.southafricanconversations.co.za/register-as-a-distribution-hub


| collaboration & media kit<br />

9<br />

2. A Monthly Magazine:<br />

<strong>South</strong> <strong>African</strong> <strong>Conversations</strong><br />

Corporate Support<br />

Makes this Possible!<br />

Make<br />

space for<br />

a seller or<br />

two at your<br />

place<br />

Your support allows us to offer the magazine at zero<br />

cost to NPOs and give 100% profit to sellers.<br />

Help us make a difference.<br />

l Support the magazine by subscribing for your lowincome<br />

workers, your reception areas or for a school,<br />

library or community centre in a disadvantaged area.<br />

(Co-branding option available.)<br />

l Make space available in your building or at your<br />

events for unemployed individuals to sell the magazine.<br />

l Advertise your products and services. Showcase your<br />

CSI initiatives. It costs R1 per full page per magazine!<br />

We have two primary audiences.<br />

l Affluent people who buy the magazine as a<br />

‘compassion’ purchase or because they are intrigued<br />

by the message on the seller’s T-shirt.<br />

l People in disadvantaged situations, who find value in<br />

our practical solutions and insights.<br />

Can we count on your support?<br />

Get in touch via phone 0860 333 034 or email:<br />

talk.to.us@southafricanconversations.co.za<br />

www.southafricanconversations.co.za/magazine<br />

Imagine if every building in an<br />

affluent area provided space<br />

for a magazine seller.<br />

We could create so many<br />

‘jobs’ with little effort or<br />

expense – other than the small<br />

change of wealthy passersby.<br />

Think about it.<br />

It could be the foyer of your<br />

office building, a small space<br />

at the entrance to a mall, a<br />

gallery, restaurant, market,<br />

corporate or sports event.<br />

It’s a win-win for everyone!<br />

Public goodwill and B-BBEE<br />

scorecard points<br />

are a bonus.<br />

www.<br />

southafricanconversations.<br />

co.za/pledge-a-sales-spot


10<br />

southafrican CONVERSATiONS |<br />

Need a job?<br />

With a little more than R250, you can start your own business<br />

buying and selling <strong>South</strong> <strong>African</strong> <strong>Conversations</strong> magazines<br />

and earn a 100% return on your investment.<br />

Photo: Eskinder Debebe<br />

Interested?<br />

If you are lawfully in <strong>South</strong> Africa and older than 15, go register here:<br />

www.southafricanconversations.co.za/become-a-seller<br />

southafricanCONVERSATiONS


| collaboration & media kit<br />

11<br />

R50. The equivalent of<br />

two cups of coffee per month.<br />

That’s what it takes<br />

to help a self-employed<br />

fellow <strong>South</strong> <strong>African</strong><br />

make a living, selling<br />

<strong>South</strong> <strong>African</strong><br />

<strong>Conversations</strong> – the<br />

magazine.<br />

Sellers earn 50% of the cover price.<br />

Participating NPOs earn R8.50 per copy sold.<br />

Just imagine how many lives could change<br />

with affluent <strong>South</strong> <strong>African</strong>s’ small change.<br />

south<br />

african<br />

CONVER<br />

SATiONS<br />

Challenging<br />

the divide<br />

www.southafricanconversations.co.za/magazine | 021 300 0547


12<br />

southafrican CONVERSATiONS |<br />

No matter which side of the divide you live in,<br />

we’d love to hear from you!<br />

HOUTBAY / IMIZAMO YETHU <strong>South</strong> Africa © Johnny Miller |<br />

www.UnequalScenes.com<br />

Earn money by contributing your perspective.<br />

We pay R2 per published word<br />

and R200 per published photograph.<br />

talk.to.us@southafricanconversations.co.za<br />

Or visit www.southafricanconversations.co.za/contribute-content<br />

south<br />

african<br />

CONVER<br />

SATiONS<br />

Challenging<br />

the divide


| collaboration & media kit<br />

13<br />

CONVERSATiONS<br />

southafrican<br />

It is so much more than just a magazine!<br />

n<br />

It is a national job-creation initiative.<br />

n<br />

It is an income-generating opportunity<br />

for aspiring writers and photographers.<br />

n<br />

It is a source of income for<br />

non-profit organisations.<br />

n<br />

It is a resource for people<br />

who do not have meaningful access<br />

to the Internet.<br />

n<br />

Support the work of <strong>South</strong> <strong>African</strong> <strong>Conversations</strong> and make a difference in your community<br />

| Subscribe! For your staff, your reception areas or for a school, library or community centre in a<br />

disadvantaged area near you. (Branding options are available) | Sign up as a Distribution Hub where<br />

sellers can be organised to sell magazines in your community | Make a safe space available in your<br />

building or at your event for an unemployed individual to sell the magazine | Advertise! Showcase your<br />

CSI initiatives on the pages of the magazine! | www.southafricanconversations.co.za/magazine


14<br />

southafricanCONVERSATiONS<br />

RESOURCE DiRECTORY<br />

ANIMAL WELFARE<br />

Child Welfare<br />

first edition<br />

CIVIL SOCIETY<br />

Crime & Justice<br />

CRISIS SUPPORT<br />

Disability<br />

EDUCATION<br />

Employment Solutions<br />

& Sustainable Livelihoods<br />

ENTREPRENEURSHIP<br />

Food Growing<br />

FOOD, HUNGER & NUTRITION<br />

Gender & Violence Issues<br />

HEALTH<br />

Human Rights<br />

LABOUR MATTERS<br />

Land, Housing & Essential Services<br />

It is my wish that e<br />

home could have a<br />

Photo: Chris Kirchhoff | mediaclubsouthafrica.co.za<br />

LGBTQI+<br />

MEN & BOYS<br />

MENTAL & EMOTIONAL HEALTH<br />

Migrants & Refugees<br />

SENIOR CITIZENS<br />

Social Welfare<br />

& Humanitarian Support<br />

SUBSTANCE ABUSE & ADDICTION<br />

Women & Family<br />

YOUTH<br />

to this amazing lab<br />

love<br />

A toolbox for individuals, families, communities, businesses and policy-makers<br />

to help us create the kind of world we all want to live in.<br />

This is the book that nobody thinks they need … until they see it<br />

“An astonishing publication that radiates the thought, love and passion which have gone into it. Even<br />

for those with access to the internet, having everything in one place in a logical structure makes it much<br />

easier to find the resources you might be looking for and resources you may not even have known you<br />

needed or existed. “ – Dave Wilson, CEO and Co-founder of the National Mentorship Movement<br />

Available at select bookstores or online at www.southafricanconversations.co.za/directory<br />

southafricanCONVERSATiONS<br />

Challenging the divide


collaboration & media kit<br />

15<br />

very<br />

ccess<br />

our of<br />

3. The Resource Directory<br />

Knowledge is power. Those who can afford<br />

it and know how to use the Internet have a<br />

distinct advantage when it comes to exploring<br />

opportunities, developing their potential and<br />

finding solutions to problems.<br />

But there’s a problem: more than 16 million<br />

<strong>South</strong> <strong>African</strong>s don’t use the internet at all,<br />

and the majority of those who do only have<br />

access at work, malls and cafés, with limited<br />

access to free sites and social media platforms<br />

at home.<br />

With the knowledge of the world increasingly<br />

moving online, access to information is going<br />

to become the biggest source of inequality in<br />

<strong>South</strong> Africa.<br />

That’s why <strong>South</strong> <strong>African</strong> <strong>Conversations</strong><br />

prints a Resource Directory – a<br />

comprehensive collection of tools, resources,<br />

services and solutions offered by non-profit,<br />

faith-based, civil society and government<br />

organisations.<br />

It gives everyone access to the knowledge<br />

they need to succeed, no matter where they<br />

live or what their economic situation may be.<br />

It is also a particularly useful resource for<br />

those who serve society: social workers,<br />

teachers, preachers, health care workers,<br />

police, and more. n<br />

* Source: https://datareportal.com/reports/digital-<br />

2023-south-africa<br />

The book is spectacular.<br />

It reminds me of the story of<br />

Prometheus – the one who stole<br />

the light from Zeus to give to<br />

humankind!<br />

– Buntu Billie<br />

This directory provides access, ideas<br />

and direction to <strong>South</strong> <strong>African</strong>s<br />

across careers, professions, income<br />

and education levels. An absolute<br />

must-have for every <strong>South</strong> <strong>African</strong> –<br />

not only those without access to the<br />

internet.<br />

– Ali Engelbrecht<br />

This book should be in every school,<br />

every police station, every clinic,<br />

every community library, community<br />

centre, community radio station, and<br />

every Government Department that<br />

interacts with the people of <strong>South</strong><br />

Africa.<br />

– Lumko Mtimde<br />

It’s like holding Google in your<br />

hands. A huge time-saver, as you get<br />

curated what you are looking for, in<br />

compact form – rather than getting<br />

lost, misled or distracted by surfing<br />

around.<br />

– Truida Prekel<br />

It is my wish that every home could<br />

have access to this amazing labour<br />

of love.<br />

– Rev Theo Mayekiso


Can’t afford to advertise your non-profit<br />

anywhere but online?<br />

The majority of people who would benefit most from what you have to offer<br />

do not have sustained access to the Internet.<br />

So why advertise there?<br />

Photo: Tshikululu Social Investments | www.tshikululu.org.za | Courtesy of Anglo American Chairman’s Fund<br />

List or update your offerings in the ONLY printed directory of<br />

non-profit, civil society, CSI and government resources and<br />

services in <strong>South</strong> Africa. Non-commercial listings are free.<br />

south<br />

african<br />

CONVER<br />

SATiONS<br />

Challenging<br />

the divide<br />

011 568 6068 | 0860 333 034<br />

www.southafricanconversations.co.za/resource-directory-listing-request


5 Reasons<br />

why your<br />

ad* should<br />

be in this<br />

directory<br />

* Ad, advertorial or page sponsorship<br />

1. You can use your marketing budget<br />

to score B-BBEE points or your CSI<br />

budget to gain marketing exposure!<br />

2. A full-page advertisement costs<br />

only R1 per book!<br />

3. The book is useful for all <strong>South</strong><br />

<strong>African</strong>s: individuals, families,<br />

concerned onlookers, businesses,<br />

policy-makers and public servants.<br />

4. Every category serves the needs of<br />

a particular audience, offering an<br />

opportunity for precisely targeted<br />

advertising.<br />

5. The directory will be used as a<br />

reference guide by social workers,<br />

teachers, parents and community<br />

leaders for years to come –<br />

multiplying your advertising impact.<br />

www.southafricanconversations.co.za/<br />

directory<br />

021 300 0547 | 0860 333 034<br />

Photo: Chris Kirchhoff | mediaclubsouthafrica.co.za<br />

| collaboration & media kit<br />

17<br />

southafricanCONVERSATiONS<br />

RESOURCE DiRECTORY<br />

ANIMAL WELFARE<br />

Child Welfare<br />

CIVIL SOCIETY<br />

Crime & Justice<br />

CRISIS SUPPORT<br />

Disability<br />

EDUCATION<br />

Employment Solutions<br />

& Sustainable Livelihoods<br />

ENTREPRENEURSHIP<br />

Food Growing<br />

FOOD, HUNGER & NUTRITION<br />

Gender & Violence Issues<br />

HEALTH<br />

Human Rights<br />

LABOUR MATTERS<br />

Land, Housing & Essential Services<br />

LGBTQI+<br />

MEN<br />

MENTAL & EMOTIONAL HEALTH<br />

Migrants & Refugees<br />

SENIOR CITIZENS<br />

Social Welfare<br />

& Humanitarian Support<br />

SUBSTANCE ABUSE & ADDICTION<br />

Women & Family<br />

YOUTH<br />

A bridge between online and offline worlds<br />

A toolbox for individuals, families, communities, businesses and policy-makers<br />

to help us create the kind of world we all want to live in.<br />

fi rst edition<br />

<strong>South</strong> <strong>African</strong> <strong>Conversations</strong><br />

is a social-entrepreneurial, certified Level<br />

2 B-BBEE enterprise on a mission to ease<br />

the suffering caused by unemployment,<br />

poverty and marginalisation.<br />

Scan this QR code to book your ad in the<br />

next edition of the Resource Directory.<br />

southafrican<br />

CONVERSATiONS


southafrican CONVERSATiONS |<br />

18<br />

WHO ARE WE TALKiNG TO?<br />

Our publications and events transcend demographics<br />

and lifestyles because they address communal issues in<br />

a way that can be ‘heard’ by all <strong>South</strong> <strong>African</strong>s. Despite<br />

our differences, we all have a vested interest in the<br />

well-being of our country – if only because our own<br />

well-being is closely tied to it.<br />

Our publications and events encourage understanding<br />

and compassion, and offer suggestions for practical<br />

actions that can be taken by individuals, families,<br />

communities, concerned onlookers, businesses and<br />

policy-makers to improve our shared world.<br />

Even though advertising is the financial engine<br />

that makes our work possible, we are not driven by<br />

advertising revenue, but by a deep commitment to help<br />

eradicate poverty, unemployment and socio-economic<br />

inequality in <strong>South</strong> Africa.<br />

For detailed information about our audiences in<br />

relation to our products, take a look at Who Are We<br />

Talking To? on the Advertise tab on our site:<br />

www.southafricanconversations.co.za/advertise


| collaboration & media kit<br />

19<br />

<strong>South</strong> <strong>African</strong> <strong>Conversations</strong> provides information about practical<br />

solutions to the problems presented by poverty and marginalization.<br />

We invite advertising that contributes to these solutions.<br />

WHO SHOULD ADVERTiSE?<br />

v Companies with national products and services that appeal to a broad<br />

audience, such as food, cleaning products, banking, and telecommunications.<br />

v Solutions to economic and social challenges, including: water purification,<br />

alternative energy, solar cooking, hand tools, gardening systems, nutritious food,<br />

nutritional supplements, and life insurance for people living with HIV/AIDS.<br />

v Job placement agencies that work with unskilled labour or people with<br />

disabilities or that offer a bridge between training institutions and the<br />

workplace.<br />

v Affordable and sponsored vocational training, skills development and educational<br />

programmes that are accessible to marginalised people.<br />

v Affordable <strong>South</strong> <strong>African</strong> holiday destinations – especially if they are accessible<br />

to people with disabilities.<br />

v CSI projects that address the needs of the ‘other half’ of society, invite participation<br />

from affluent audiences, inspire action and celebrate excellence.<br />

v Useful apps that offer solutions to problems.<br />

v Banks and wealth management firms that provide investors with opportunities to<br />

give back or that offer financial education initiatives.<br />

v Organizations involved in transformation and development can promote their<br />

projects, resources, events, volunteer opportunities, and fundraising appeals<br />

in our magazine.<br />

v Government initiatives that promote literacy, health, skills development, education,<br />

job opportunities, home ownership, etc.<br />

v Products that can be bagged with our publications or handed out as free<br />

giveaways at Community <strong>Conversations</strong>.


20<br />

southafrican CONVERSATiONS<br />

Everything you’d want to know<br />

ADVERTISING RATES: Magazine & Directory<br />

u Full page | R30,000.00 (R1/copy)<br />

u Double Page Spread | R58,000.00 (R1.94/copy)<br />

u 1/2 Page (horizontal) | R20,000.00 (.67c/copy)<br />

u 1/3 Page (in category column in the Directory) | R12,000.00<br />

(.40c/copy)<br />

u 1/3 Page (Magazine) | R16,000.00 (.53c/copy)<br />

u Guaranteed inside front cover | R40,000.00 (R1.33/copy)<br />

u Guaranteed inside back cover | R38,000.00 (R1.27/copy)<br />

u Guaranteed outside back cover | R60,000.00 (R2/copy)<br />

u Exclusive page sponsorship | R10,000.00 (.33c/copy)<br />

• Advertising prices are exclusive of VAT.<br />

• Prices include courier delivery of one copy of the publication.<br />

• Advertising and advertorial prices are the same.<br />

• All prices are subject to change without notice, but are locked in<br />

once a contract is signed.<br />

The above per-copy prices are rounded, based on a print run of<br />

30,000 copies. Example: a full-page ad @ R1 per page on a print run<br />

of 15,000 copies, will be invoiced at R15,000 and 40,000 copies will<br />

be invoiced at R40,000. Should we print more or less than 30,000<br />

copies, advertiser invoices will be adjusted accordingly. Advertisers<br />

must agree to this variable.<br />

From our point of view, this is the fairest and most ethical way to<br />

offer advertising exposure on the pages of our publications. None<br />

of our publications are ever pulped because they are printed on<br />

pre-print orders and thus guaranteed to be distributed.<br />

Invoices are submitted during the week of printing, along with a<br />

print quantity verification from the printer.<br />

Discounts<br />

• NPOs qualify for a 10% discount on display advertising.<br />

• 7.5% discount on a 3 to 5-month contract<br />

• 10% discount on a 6 to 11-month contract<br />

• 15% discount on a 12-month contract<br />

Resource Directory Listings<br />

• NPO listings are free.<br />

• NPO logo or QR code with listing: R5,000 each<br />

• Commercial listings? Please see the ad-rates above.<br />

Community <strong>Conversations</strong><br />

• R300 per participant. Max 150 participants. No discounts.<br />

Facts at a Glance<br />

u Resource Directory<br />

frequency. Intermittent,<br />

updated re-prints – as<br />

dictated by pre-print<br />

orders.<br />

u Magazine frequency<br />

Monthly.<br />

u Community<br />

<strong>Conversations</strong>.<br />

Monthly in participating<br />

communities.<br />

u Targeted print run per<br />

publication:<br />

30,000 copies. You<br />

pay ONLY for what we<br />

actually print @ R1 per<br />

copy per full page ad.<br />

u Magazine distribution:<br />

through Distribution<br />

Hubs (NPOs), sold by<br />

unemployed sellers at<br />

participating venues<br />

throughout <strong>South</strong> Africa.<br />

u Resource Directory<br />

distribution:<br />

Retail and libraries:<br />

through a national<br />

distribution firm.<br />

The Directory may also<br />

be purchased from<br />

our website and from<br />

individual Ambassadors.<br />

Download the Rate Card here.


collaboration & media kit<br />

21<br />

about advertising in our publications<br />

MAGAZINE PUBLISHING<br />

SCHEDULE<br />

u Issue date: The month on the cover of the<br />

magazine. Example: November 2023.<br />

u Advertising & advertorial brief (for us to<br />

create) closing date: 45 days before the first<br />

day of the month on the cover. Example: 17<br />

August 2023.<br />

u Space booking closing date: Four weeks<br />

before the first day of the month on the<br />

cover. Example: 4 – 8 September.<br />

u Print-ready advertising & advertorial<br />

material deadline: Three weeks before<br />

the first day of the month on the cover.<br />

Example: 11 – 15 September<br />

u Inserts delivered to printers: Two weeks<br />

before the first day of the month on the<br />

cover. Example: 18 – 22 September.<br />

u Available for distribution: End of the<br />

previous month/beginning of the month on<br />

the cover of a particular issue.<br />

DIRECTORY PUBLISHING<br />

SCHEDULE<br />

We do not have a fixed publishing schedule<br />

for the Resource Directory. While we aim for<br />

a minimum print run of 30,000 copies, we can<br />

proceed with printing when we have pre-print<br />

orders for as few as 6,000 copies.<br />

We are continuously updating and adding to<br />

the book’s content and can initiate a print run<br />

of a new edition whenever we have received<br />

sufficient pre-print orders. So, book your<br />

advertising space now. We will notify you well<br />

in advance to allow time to submit your printready<br />

materials to us, and we will only invoice<br />

once we proceed with printing.<br />

Questions?<br />

Call us on 0860 333 034 Or write to us at<br />

advertising@southafricanconversations.co.za<br />

Please confirm space bookings and print-ready material dates for each issue, as they will<br />

vary depending on public holidays and where weekends fall.<br />

Talk to Us<br />

u If you need professional help<br />

brainstorming, researching,<br />

writing, photographing or<br />

designing your ad or advertorial<br />

to showcase your products,<br />

services or CSI initiatives.<br />

u If you’d like to explore:<br />

• Loose leaf inserts<br />

• Bound-in inserts<br />

• Bagging/glueing sample<br />

products or promotional<br />

items with a publication.<br />

• Co-branding possibilities.<br />

MATERIAL SPECIFICATIONS<br />

For the Magazine & Resource Directory<br />

275 x 210 mm<br />

Size<br />

Trim (mm)<br />

Actual ad size<br />

Height x width<br />

Bleed (mm)<br />

Height x width<br />

Double Page Spread 275 x 420 285 x 430<br />

Full page 275 x 210 285 x 220<br />

1/2 Horizontal 105 x 275 115 x 285<br />

1/3 Vertical<br />

(Directory: in text)<br />

1/3 Vertical<br />

(Magazine)<br />

227 x 55 No bleeds<br />

275 x 70 285 x 80<br />

Page sponsorship 40 x 210 50 x 220


22<br />

southafrican CONVERSATiONS | collaboration & media kit<br />

B-BBEE LEVEL 2 CONTRIBUTOR: 125% PROCUREMENT RECOGNITION<br />

B-BBEE INFORMATION<br />

Certificate Number<br />

Total Number of Shareholders<br />

Number of Black Shareholders<br />

Number of White Shareholders<br />

Black Ownership Percentage<br />

White Ownership Percentage<br />

B-BBEE Status<br />

Date of Issue<br />

Expiry Date<br />

ENTERPRISE INFORMATION<br />

Registration number<br />

Enterprise Name<br />

Registration Date<br />

Enterprise Type<br />

Enterprise Status<br />

the dti<br />

Department:<br />

Trade and Industry<br />

REPUBLIC OF SOUTH AFRICA<br />

9381762457<br />

TWO (2) SHAREHOLDER(S)<br />

ONE (1) BLACK SHAREHOLDER(S)<br />

ONE (1) WHITE SHAREHOLDER(S)<br />

74% BLACK OWNERSHIP<br />

26% WHITE OWNERSHIP<br />

B-BBEE LEVEL 2 CONTRIBUTOR: 125% PROCUREMENT RECOGNITION<br />

08-March-2023<br />

07-March-2024<br />

• Unemployed black people not attending and not required by law to attend an educational institution<br />

and not awaiting admission to an educational institution: 0%<br />

• Black people who are youth as defined in the National Youth Commission Act of 1996: 50%<br />

• Black people who are persons with disabilities as defined in the Code of Good Practice on<br />

employment of people with disabilities issued under the Employment Equity Act: 0%<br />

• Black people living in rural and under developed areas: 0%<br />

• Black military veterans who qualify to be called a military veteran in terms of the Military Veterans Act<br />

18 of 2011: 0%<br />

B-BBEE CERTIFICATE<br />

FOR<br />

EXEMPTED MICRO ENTERPRISES<br />

Issued by the Companies & Intellectual Property Commission (CIPC) on behalf of the Department of Trade and<br />

Industry. Based on the Financial Statements/Management Accounts and other information available on the<br />

latest financial year-end, the annual Total Revenue was R10,000,000.00 (Ten Million Rands) or less.<br />

This Certificate serves as an Affidavit in terms of Code Series 000, Section 4.5 of the Amended Codes 2013.<br />

DDDDDDDDDDDDD<br />

Tracking Number: 9381762457<br />

Black Female Percentage 0% BLACK FEMALE OWNERSHIP<br />

2018 / 605841 / 07<br />

SOUTH AFRICAN CONVERSATIONS (PTY) LTD<br />

22-November-2018<br />

Private Company<br />

In Business<br />

DDDDDDDDDDDDD<br />

Enterprise Number: K2018605841<br />

Physical Address<br />

the dti Campus - Block F<br />

77 Meintjies Street<br />

Sunnyside 0001<br />

Postal Address: Companies<br />

P O Box 429<br />

Pretoria<br />

0001<br />

Docex: 256<br />

Web: www.cipc.co.za<br />

Contact Centre: 086 100 2472(CIPC)<br />

Contact Centre (International): +27 12 394 9500


southafrican CONVERSATiONS | collaboration & media kit<br />

23<br />

Use your Marketing Budget to score<br />

B-BBEE points or your CSI Budget to<br />

gain Marketing Exposure!<br />

1. Enterprise Development (ED) and Supplier Development (SD) points<br />

(ED = 1% NPAT + SD = 2% NPAT)<br />

<strong>South</strong> <strong>African</strong> <strong>Conversations</strong> is a certified Level 2 B-BBEE Exempt Micro<br />

Enterprise, ED beneficiary. This means that any monetary, non-monetary,<br />

recoverable or non-recoverable contributions to <strong>South</strong> <strong>African</strong> <strong>Conversations</strong><br />

count 125% towards ED scorecard targets.<br />

Any contributions towards our development fall under Supplier Development.<br />

Your company receives bonus points when we graduate from being an<br />

Enterprise Development Beneficiary to being a Supplier.<br />

2. Preferential Procurement points<br />

Purchases from <strong>South</strong> <strong>African</strong> <strong>Conversations</strong> – such as advertising or subscriptions<br />

– not only count 125% towards Preferential Procurement scorecard targets but<br />

can be multiplied by a 1.2 enhancement factor.<br />

To buy from <strong>South</strong> <strong>African</strong> <strong>Conversations</strong> is to make use of the B-BBEE<br />

legislation in a way that positively impacts the lives of people who seldom<br />

get any benefit from B-BBEE and illustrates your company’s commitment to<br />

transformation.<br />

3. Best of all<br />

l You can use your CSI or Marketing budget for national advertising and brand<br />

exposure, and earn B-BBEE Scorecard points at the same time!<br />

l Support the welfare of your blue-collar staff by buying a copy of the Directory<br />

for them to take home and share with family and neighbours.<br />

Call us on 0860 333 034 and start making a difference to <strong>South</strong> Africa<br />

and to your scorecard!


Speak to all of <strong>South</strong> Africa<br />

While we may have little in common, we all have a vested<br />

interest in the well-being of our country – if only because<br />

our own well-being is closely tied to it.<br />

southafrican<br />

CONVERSATiONS<br />

www.southafricanconversations.co.za | 021 300 0547 | 0860 333 034

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!