South African Conversations MEDIA & COLLABORATION KIT
South African Conversations is a certified Level 2 B-BBEE, social-entrepreneurial media company. In this Media Kit you’ll find out: • What we publish. • Why we print in the age of the Internet. • Who we’re talking to. • Who should advertise in our monthly magazine, in our annual Resource Directory and at our events. • Advertising schedules, specifications and rates. • And more. Our monthly magazine, as well as our community conversations, were placed on hold because of COVID, but we hope to be back on track soon! Questions? Call us on 0860 333 034 or write to talk.to.us@southafricanconversations.co.za
South African Conversations is a certified Level 2 B-BBEE, social-entrepreneurial media company. In this Media Kit you’ll find out:
• What we publish.
• Why we print in the age of the Internet.
• Who we’re talking to.
• Who should advertise in our monthly magazine, in our annual Resource Directory and at our events.
• Advertising schedules, specifications and rates.
• And more.
Our monthly magazine, as well as our community conversations, were placed on hold because of COVID, but we hope to be back on track soon!
Questions? Call us on 0860 333 034 or write to talk.to.us@southafricanconversations.co.za
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
southafrican
CONVERSATiONS
Challenging the divide
COLLABORATION
& MEDIA KIT
Steve Evans from Citizen of the World, Creative Commons by 2.0, via Wikimedia Commons
Practical solutions towards a better South Africa.
January 2025
2
collaboration & media kit
3
southafrican
CONVERSATiONS
CONTENTS
4 Poverty affects all of us
5 Our key initiatives
6 Community Conversations
7 The Benefits of Partnering
8 Help create ‘jobs’ in your community ...
9 A Monthly Magazine: South African Conversations |
Make space for a seller or two at your place
10 Need a Job?
11 R50. The equivalent of two cups of coffee per month
12 No matter which side of the divide you live in, we’d love to
hear from you!
13 Support the work of South African Conversations and
make a difference in your community
14 This is the book that nobody thinks they need
15 The Resource Directory
16 Can’t afford to advertise your NPO anywhere but online?
17 5 Reasons why your ad should be in this directory
18 Who are we talking to?
19 Who should advertise?
20 Everything you’d want to know about advertising in our
publications
22 Our B-BBEE Certificate
23 Use your Marketing Budget to score B-BBEE points or
your CSI Budget to gain Marketing Exposure!
24 Speak to all of South Africa
4
southafrican CONVERSATiONS |
Poverty affects all of us.
It attacks the very fabric of our society.
It erodes self-respect and personal dignity.
It perpetuates the false belief that
human worth is linked to money, looks,
possessions and status.
It divides families and wrecks social
cohesion.
It is at the root of most violence.
It undermines our safety and destroys our
stability.
It ensures that the majority of our people
remain unemployable – unable to pay for
their own and their children’s education.
It cripples our workforce, reducing our
collective productivity.
It discourages foreign investment.
Photo: Jan Tutter / flickr
It destabilises the very foundations of
business: the expansion of a robust
consumer base.
l
Everything is connected.
Everything affects everything else.
Do what is within your power to help the
human beings in your circle of influence
achieve their full potential.
We will all benefit.
ISBN: 978- -0 620- 93-7
| collaboration & media kit
5
South African Conversations creates opportunities for dialogue,
income-generation for unemployed people and NPOs,
and brings empowering information to South Africans.
Our Key Initiatives
Community
Conversations
Invites the well-to-do to visit, get to know
and discover the common humanity and creativity
of people who live on the other side of town.
Join us every 1st Sunday of the month
or sign up to start a Conversation in YOUR community.
Entrance is free. All are welcome.
southafricanCONVERSATiONS
1. Community Conversations
Free, community-led gatherings in historically
disadvantaged communities, fostering
solutions-oriented dialogue that includes
marginalised voices. Up to 75% of advertising
revenue goes to participating communities.
www.southafricanconversations.co.za/conversations
southafrican
CONVERSATiONS
101 WAYS
TO MAKE A LIVING
WHEN THERE ARE NO JOBS
WIN a Book
Here’s what
we can do
as individuals,
families, communities
and businesses
to create the
kind of world
we all want
to live in.
Challenging the divide
R50
(incl. VAT)
R25 goes to the seller
2. A Monthly Magazine
Uniquely relevant content and practical
solutions for a better South Africa. Sold by
unemployed people who earn up to R3,750 per
month. Distributed by NPOs that earn up to
R1,500 per month per seller they support.
Buy ONLY from sellers wearing South African Conversations branded clothing.
From South Africans to South Africans. A thought-provoking read about the stuff
no-one talks about ... along with practical solutions towards a better South Africa.
southafricanCONVERSATiONS
RESOURCE DiRECTORY
ANIMAL WELFARE
Child Welfare
CIVIL SOCIETY
Crime & Justice
CRISIS SUPPORT
Disability
first edition
3. A Resource Directory
Photo: Chris Kirchhoff | mediaclubsouthafrica.co.za
EDUCATION
Employment Solutions
& Sustainable Livelihoods
ENTREPRENEURSHIP
Food Growing
FOOD, HUNGER & NUTRITION
Gender & Violence Issues
HEALTH
Human Rights
LABOUR MATTERS
Land, Housing & Essential Services
LGBTQI+
MEN & BOYS
MENTAL & EMOTIONAL HEALTH
Migrants & Refugees
SENIOR CITIZENS
Social Welfare
& Humanitarian Support
SUBSTANCE ABUSE & ADDICTION
Women & Family
YOUTH
A toolbox for individuals, families, communities, businesses and policy-makers
to help us create the kind of world we all want to live in.
9 780620 937658
Described as “a printed Google for South Africa”
this comprehensive guide to NPO, civil society
and government initiatives empowers South
Africans with information, tools, resources,
global best practices, and actionable to-do lists.
southafrican CONVERSATiONS | collaboration & media kit
6
1. Community Conversations
Community Conversations offers an innovative
platform to amplify marginalised voices and
create income for people in townships and
underrepresented communities.
These Conversations provide unique
opportunities for businesses to engage with
township, inner-city and rural audiences, build
brand awareness, promote products, and gain
valuable insights into the diverse needs and
interests of South African society – all while
actively contributing to positive change in
people’s lives.
Community Conversations are free and
open to all! Attendees come from various
backgrounds, education levels, and income
brackets, encompassing a wide range of ages,
locals from the neighbourhood, curious visitors,
and dedicated change-makers.
These non-political events are made possible
by advertising partnerships and take place in
participating communities on the first Sunday
of every month from 14h00 to 16h00.
For more information, see: The Deal n
Start a Conversation in Your Community!
collaboration & media kit
7
Partnership Options & Benefits
An advertising partnership costs R200 (excl. VAT) per attendee, capped at 30
people, even if more attend a Conversation.
1. One-Month Partnership
• Advertising: Display your banner prominently at the event.
• Lead generation: Access attendee contact details (with consent).
• Spin-off advertising: Your branded banner will automatically feature in event photos and
video of the event, when shared on social media, newsletters and press releases.
• Content for Your Marketing Communications: Use approved event footage to promote
your brand’s support for this initiative.
• B-BBEE points: Earn scorecard points by partnering with a Level 2 B-BBEE, ED-beneficiary.
• Visibility, Goodwill & Community Impact: Enhance brand visibility, foster goodwill
and customer loyalty by supporting this meaningful, income-generating initiative in
disadvantaged communities
2. Three-Month Partnership
Includes all the benefits of the One-Month Partnership, plus:
• Advertising Opportunities: Distribute flyers, vouchers or educational materials.
• Newsletter Promotion: Your company name and logo in our newsletter.
• Social Media Shout-Outs: A “Thank You” mention in Community Conversations posts.
3. Six-month Partnership
Includes all the benefits of the Three-Month Partnership, plus:
• Giveaway Opportunities: Distribute product samples, prizes, lucky draws or do tastings.
• Website Branding: Your logo, linked to your website, displayed on the Community
Conversations webpage.
4. Twelve-month Partnership
Includes all the benefits of the Six-Month Partnership, plus:
• Brand incorporation: Your name/logo integrated into the event title at select venues.
Example: The XXX Bank/South African Conversations Community Conversation.
• Presentation Time: A 5-minute slot at partnered events for videos, talks or promotions –
facilities and electricity permitting..
• Sustained Impact: Build lasting community connections and through a full year of
Community Conversations, ensuring sustained visibility and engagement.
Advertising Partnership Booking Form
Help create ‘jobs’ in your
community ... and make
money for your NPO.
NPOs that supply magazines to unemployed people and negotiate safe sales
spaces for them in buildings or at events with lots of affluent foot traffic,
earn R10 per magazine sold. Sellers earn R25.
BUSINESS
IN-A-BOX
100% profit for sellers.
Great income-potential
for NPOs.
Sign up
today.
southafricanCONVERSATiONS
Challenging the divide
www.southafricanconversations.co.za/register-as-a-distribution-hub
| collaboration & media kit
9
2. A Monthly Magazine
Corporate support enables us to
offer 70% of the magazine’s cover
price to participating NPOs and
sellers.
Make
space for
a seller or
two at your
place
Join us in making a difference.
l Support the magazine by subscribing for your
low-income workers, your reception areas or
for a school, library or community centre in a
disadvantaged area. (Co-branding option available.)
l Make space available in your building or at your
events for unemployed individuals to sell the
magazine.
l Advertise your products and services or showcase
your CSI initiatives in the magazine. It costs only
R1 per full page advertisement per magazine!
A diverse readership.
Our content appeals to all South Africans because,
even when we have nothing in common, we all share
a vested interest in making our country thrive.
l Affluent people buy the magazine as a
‘compassion’ purchase or because they are
intrigued by the message on the seller’s T-shirt.
l All South Africans find value in our insights and
practical solutions for creating a better world.
Can we count on your support?
Visit our website for more information:
www.southafricanconversations.co.za/magazine
Imagine if every building in an
affluent area provided space
for a magazine seller.
We could create so many
‘jobs’ with little effort or
expense – other than the small
change of wealthy passersby.
Think about it.
It could be the foyer of your
office building, a small space
at the entrance to a mall, a
gallery, restaurant, market,
corporate or sports event.
It’s a win-win for everyone!
Public goodwill and B-BBEE
scorecard points
are a bonus.
www.
southafricanconversations.
co.za/pledge-a-sales-spot
10
southafrican CONVERSATiONS |
Need a job?
With a little more than R250, you can start your own business
buying and selling South African Conversations magazines
and earn a 100% return on your investment.
Photo: Eskinder Debebe
Interested?
If you are lawfully in South Africa and older than 15, go register here:
www.southafricanconversations.co.za/become-a-seller
southafricanCONVERSATiONS
| collaboration & media kit
11
R50. The equivalent of
two cups of coffee per month.
That’s what it takes
to help a self-employed
fellow South African
make a living, selling
the South African
Conversations
magazine.
Sellers earn 50% of the cover price.
Participating NPOs earn 20%.
Just imagine how many lives could change
with affluent South Africans’ small change.
south
african
CONVER
SATiONS
Challenging
the divide
www.southafricanconversations.co.za/magazine | 021 300 0547
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southafrican CONVERSATiONS |
No matter which side of the divide you live in,
we’d love to hear from you!
HOUTBAY / IMIZAMO YETHU South Africa © Johnny Miller |
www.UnequalScenes.com
Earn money by contributing your perspective.
We pay R2 per published word
and R200 per published photograph.
talk.to.us@southafricanconversations.co.za
Or visit www.southafricanconversations.co.za/contribute-content
south
african
CONVER
SATiONS
Challenging
the divide
| collaboration & media kit
13
CONVERSATiONS
southafrican
It is so much more than just a magazine!
n
It is a national job-creation initiative.
n
It is an income-generating opportunity
for aspiring writers and photographers.
n
It is a source of income for
non-profit organisations.
n
It is a resource for people
who do not have meaningful access
to the Internet.
n
Support the work of South African Conversations and make a difference in your community
| Subscribe! For your staff, your reception areas or for a school, library or community centre in a
disadvantaged area near you. (Branding options are available) | Sign up as a Distribution Hub where
sellers can be organised to sell magazines in your community | Make a safe space available in your
building or at your event for an unemployed individual to sell the magazine | Advertise! Showcase your
CSI initiatives on the pages of the magazine! | www.southafricanconversations.co.za/magazine
14
southafricanCONVERSATiONS
RESOURCE DiRECTORY
ANIMAL WELFARE
Child Welfare
first edition
CIVIL SOCIETY
Crime & Justice
CRISIS SUPPORT
Disability
EDUCATION
Employment Solutions
& Sustainable Livelihoods
ENTREPRENEURSHIP
Food Growing
FOOD, HUNGER & NUTRITION
Gender & Violence Issues
HEALTH
Human Rights
LABOUR MATTERS
Land, Housing & Essential Services
LGBTQI+
MEN & BOYS
Photo: Chris Kirchhoff | mediaclubsouthafrica.co.za
MENTAL & EMOTIONAL HEALTH
Migrants & Refugees
SENIOR CITIZENS
Social Welfare
& Humanitarian Support
SUBSTANCE ABUSE & ADDICTION
Women & Family
YOUTH
A toolbox for individuals, families, communities, businesses and policy-makers
to help us create the kind of world we all want to live in.
This is the book that nobody thinks they need … until they see it
“An astonishing publication that radiates the thought, love and passion which have gone into it. Even
for those with access to the internet, having everything in one place in a logical structure makes it much
easier to find the resources you might be looking for and resources you may not even have known you
needed or existed. “ – Dave Wilson, CEO and Co-founder of the National Mentorship Movement
Available at select bookstores or online at www.southafricanconversations.co.za/directory
southafricanCONVERSATiONS
Challenging the divide
collaboration & media kit
15
3. A Resource Directory
Bridging the Digital Divide with Your Support
Did you know that more than 15 million South Africans never use the Internet and,
of those who do, most don’t have access at home? (Source: www.datareportal.com)
With the knowledge of the world moving online, lack of access to information poses
a significant threat to development and progress in our country.
South African Conversations tackles this challenge with a comprehensive printed
directory of NPO, civil society and government programmes, services, apps, tools,
web-based resources, global best practices and actionable to-do lists. It is an
empowering source of information helping all South Africans to create better lives
for themselves, their families and their communities.
Join us in making a difference.
l Purchase copies of the book for your HR department, low-income workers,
canteens, reception areas, or for schools, libraries or community centres in
disadvantaged areas. (Co-branding option available.)
l Advertise your products and services or showcase your CSI initiatives in the
directory. It costs just R1 per full-page advertisement per book!
Here’s what’s in it for you.
l You can use your marketing or CSI budget to earn B-BBEE points* and gain
marketing exposure. * South African Conversations is a Level 2 B-BBEE enterprise.
l The directory will be used as a reference guide by social workers, teachers,
parents, and community leaders for years, maximising your advertising impact.
The directory caters to a diverse audience, including individuals, families, concerned
onlookers, businesses, policy-makers and public servants. Each content category
serves an audience looking for information on a specific topic, offering precisely
targeted opportunities for advertising exposure.
Visit our website to flip through sample pages and read testimonials about the book.
Find answers to questions about audiences, prices, and more.
n
Can’t afford to advertise your non-profit
anywhere but online?
The majority of people who would benefit most from what you have to offer
do not have sustained access to the Internet. So why advertise there?
Photo: Tshikululu Social Investments | www.tshikululu.org.za | Courtesy of Anglo American Chairman’s Fund
List or update your offerings in the ONLY printed directory
of non-profit, civil society, CSI and government resources
and services in South Africa. Listings are free of charge.
www.southafricanconversations.co.za/directory
south
african
CONVER
SATiONS
Challenging
the divide
5 Reasons
why your
ad* should
be in this
directory
* Ad, advertorial or page sponsorship
1. Use your Marketing, CSI, B-BBEE,
or Procurement budgets to gain
national advertising exposure and
valuable B-BBEE scorecard points!
2. A full-page advertisement costs
just R1 per book!
3. The Directory is useful for all South
Africans: individuals, families,
concerned onlookers, businesses,
policy-makers and public servants.
4. Every category serves the needs of
a specific audience, allowing you to
precisely target your message.
5. The directory will be used as a guide
by social workers, teachers, parents
and community leaders for years to
come – maximising the long-term
impact of your advertising spend.
Photo: Chris Kirchhoff | mediaclubsouthafrica.co.za
southafricanCONVERSATiONS
RESOURCE DiRECTORY
ANIMAL WELFARE
Child Welfare
CIVIL SOCIETY
Crime & Justice
CRISIS SUPPORT
Disability
EDUCATION
Employment Solutions
& Sustainable Livelihoods
ENTREPRENEURSHIP
Food Growing
FOOD, HUNGER & NUTRITION
Gender & Violence Issues
HEALTH
Human Rights
LABOUR MATTERS
Land, Housing & Essential Services
LGBTQI+
MEN
MENTAL & EMOTIONAL HEALTH
Migrants & Refugees
SENIOR CITIZENS
Social Welfare
& Humanitarian Support
SUBSTANCE ABUSE & ADDICTION
Women & Family
YOUTH
A bridge between online and offline worlds
A toolbox for individuals, families, communities, businesses and policy-makers
to help us create the kind of world we all want to live in.
fi rst edition
South African Conversations
is a social-entrepreneurial, certified
Level 2 B-BBEE micro enterprise.
Doing business with us earns your
company 125% procurement
recognition for Supplier Development
(SD) spend and qualifies for a
1.2 multiplier in the Preferential
Procurement category.
Support us to gain valuable B-BBEE
points while driving meaningful
transformation across South Africa..
southafrican
CONVERSATiONS
www.southafricanconversations.co.za/
directory
southafrican CONVERSATiONS |
18
WHO ARE WE TALKiNG TO?
Our publications and events transcend demographics
and lifestyles because they address communal issues in
a way that can be ‘heard’ by all South Africans. Despite
our differences, we all have a vested interest in the
well-being of our country – if only because our own
well-being is closely tied to it.
Our publications and events encourage understanding
and compassion, and offer suggestions for practical
actions that can be taken by individuals, families,
communities, concerned onlookers, businesses and
policy-makers to improve our shared world.
Even though advertising is the financial engine
that makes our work possible, we are not driven by
advertising revenue, but by a deep commitment to help
eradicate poverty, unemployment and socio-economic
inequality in South Africa.
For detailed information about our audiences in
relation to our products, take a look at Who Are We
Talking To? on the Advertise tab on our site:
www.southafricanconversations.co.za/advertise
| collaboration & media kit
19
South African Conversations provides information about practical
solutions to the problems presented by poverty and marginalization.
We invite advertising that contributes to these solutions.
WHO SHOULD ADVERTiSE?
v Companies with national products and services that appeal to a broad
audience, such as food, cleaning products, banking, and telecommunications.
v Solutions to economic and social challenges, including: water purification,
alternative energy, solar cooking, hand tools, gardening systems, nutritious food,
nutritional supplements, and life insurance for people living with HIV/AIDS.
v Job placement agencies that work with unskilled labour or people with
disabilities or that offer a bridge between training institutions and the
workplace.
v Affordable and sponsored vocational training, skills development and educational
programmes that are accessible to marginalised people.
v Affordable South African holiday destinations – especially if they are accessible
to people with disabilities.
v CSI projects that address the needs of the ‘other half’ of society, invite participation
from affluent audiences, inspire action and celebrate excellence.
v Useful apps that offer solutions to problems.
v Banks and wealth management firms that provide investors with opportunities to
give back or that offer financial education initiatives.
v Organizations involved in transformation and development can promote their
projects, resources, events, volunteer opportunities, and fundraising appeals
in our monthly magazine.
v Government initiatives that promote literacy, health, skills development, education,
job opportunities, home ownership, etc.
v Products that can be bagged with our publications or handed out as free
giveaways at Community Conversations.
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southafrican CONVERSATiONS
Everything you’d want to know about
ADVERTISING RATES
Magazines and Resource Directory
Advertising rates are calculated as follows: price per copy x
quantity printed. The following rates are based on a print run of
45,000 copies.
u Full page | R1/copy. R45,000.
u Double Page Spread | R1.94/copy. R87,000.00.
u 1/2 Page (horizontal) | 67c/copy. R30,000.00
u 1/3 Page (Directory: in text column.) 40c/copy. R18,000.0
u 1/3 Page (Magazine) | .53c/copy. R24,000.00
u Guaranteed inside front cover | R1.33/copy. R60,000.00
u Guaranteed inside back cover | R1.27/copy. R57,000.00
u Guaranteed outside back cover | R2/copy. R90,000.00
u Exclusive page sponsorship | .27c/copy. R12,000.00
In the case of a print run different from 45,000 copies, advertiser
invoices will be adjusted accordingly. Example: a full-page ad at R1
per copy will cost R60,000 on a 60,000-copy print run.
Invoices are issued during the printing week along with a print
quantity verification from the printer. This pricing model offers
the fairest, most ethical way for us to engage with advertisers.
• Advertising prices are exclusive of VAT.
• Prices include courier delivery of one copy of the publication.
• Advertising and advertorial prices are the same.
• All prices are subject to change without notice, but are locked
in once a contract is signed.
Magazine Advertising Discounts
• NPOs qualify for a 10% discount on display advertising.
• 7.5% discount on a 3 to 5-month contract
• 10% discount on a 6 to 11-month contract
• 15% discount on a 12-month contract
Resource Directory Listings
• All non-commercial and NPO listings are free.
• NPO logo or QR code with listing: R5,000 each
• Commercial listings? Please see the ad-rates above.
Community Conversations
• R200 excl. VAT per attendee. Maximum 30 people. No discounts.
Frequency &
Distribution
Publications
u Resource Directory
frequency. Updated and
printed annually, then
reprinted on demand.
Minimum print run:
10,000 copies. The book
is available through
bookstores, our website,
sales representatives and
ambassadors.
u Magazine. Monthly, with
a minimum targeted
print run of 45,000
copies per month.
Distributed through
participating NPO
Distribution Hubs and
sold by unemployed
sellers at various venues
across South Africa.
Events
u Community
Conversations. Monthly,
with a minimum of
30 conversations
held in participating
communities across
South Africa.
collaboration & media kit
21
advertising with South African Conversations
MAGAZINE PUBLISHING
SCHEDULE
u Issue date: The month on the cover of the
magazine. Example: October.
u Space booking closing date: Three weeks
before the first day of the month on the
cover. Example: 8 September.
u Advertising & advertorial brief (for us to
create) closing date: 45 days before the first
day of the month on the cover. Example: 17
August.
u Print-ready advertising & advertorial
material deadline: Three weeks before
the first day of the month on the cover.
Example: 11 – 15 September
u Inserts delivered to printers: Two weeks
before the first day of the month on the
cover. Example: 18 – 22 September.
u Available for distribution: End of the
previous month/beginning of the month
on the cover of a particular issue.
DIRECTORY PUBLISHING
SCHEDULE
u 2nd Edition publication date: July 2025.
u Space booking closing date: Three weeks
before publication date.
u Advertising & advertorial brief (for us
to create) closing date: 45 days before
publication date.
u Print-ready advertising & advertorial
material deadline: Three weeks before
publication date.
u Inserts delivered to printers: Two weeks
before the first day of the month on the
cover.
Questions?
Call us on 021 300 0547 Or write to us at
advertising@southafricanconversations.co.za
COMMUNITY CONVERSATIONS SCHEDULE
Community Conversations take place on the first Sunday of every month across South Africa.
Talk to Us
u If you need professional help
brainstorming, researching,
writing, photographing or
designing your ad or advertorial
to showcase your products,
services or CSI initiatives.
u If you’d like to explore:
• Loose leaf inserts
• Bound-in inserts
• Bagging/glueing sample
products or promotional
items with a publication.
• Co-branding possibilities.
MATERIAL SPECIFICATIONS
For the Magazine & Resource Directory
275 x 210 mm
Size
Trim (mm)
Actual ad size
Height x width
Bleed (mm)
Height x width
Double Page Spread 275 x 420 285 x 430
Full page 275 x 210 285 x 220
1/2 Horizontal 105 x 275 115 x 285
1/3 Vertical
(Directory: in text)
1/3 Vertical
(Magazine)
227 x 55 No bleeds
275 x 70 285 x 80
Page sponsorship 40 x 210 50 x 220
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southafrican CONVERSATiONS | collaboration & media kit
B-BBEE LEVEL 2 CONTRIBUTOR: 125% PROCUREMENT RECOGNITION
B-BBEE INFORMATION
Certificate Number
Total Number of Shareholders
Number of Black Shareholders
Number of White Shareholders
Black Ownership Percentage
White Ownership Percentage
B-BBEE Status
Date of Issue
Expiry Date
ENTERPRISE INFORMATION
Registration number
Enterprise Name
Registration Date
Enterprise Type
Enterprise Status
the dti
Department:
Trade and Industry
REPUBLIC OF SOUTH AFRICA
9381762457
TWO (2) SHAREHOLDER(S)
ONE (1) BLACK SHAREHOLDER(S)
ONE (1) WHITE SHAREHOLDER(S)
74% BLACK OWNERSHIP
26% WHITE OWNERSHIP
B-BBEE LEVEL 2 CONTRIBUTOR: 125% PROCUREMENT RECOGNITION
08-March-2023
07-March-2024
• Unemployed black people not attending and not required by law to attend an educational institution
and not awaiting admission to an educational institution: 0%
• Black people who are youth as defined in the National Youth Commission Act of 1996: 50%
• Black people who are persons with disabilities as defined in the Code of Good Practice on
employment of people with disabilities issued under the Employment Equity Act: 0%
• Black people living in rural and under developed areas: 0%
• Black military veterans who qualify to be called a military veteran in terms of the Military Veterans Act
18 of 2011: 0%
B-BBEE CERTIFICATE
FOR
EXEMPTED MICRO ENTERPRISES
Issued by the Companies & Intellectual Property Commission (CIPC) on behalf of the Department of Trade and
Industry. Based on the Financial Statements/Management Accounts and other information available on the
latest financial year-end, the annual Total Revenue was R10,000,000.00 (Ten Million Rands) or less.
This Certificate serves as an Affidavit in terms of Code Series 000, Section 4.5 of the Amended Codes 2013.
DDDDDDDDDDDDD
Tracking Number: 9381762457
Black Female Percentage 0% BLACK FEMALE OWNERSHIP
2018 / 605841 / 07
SOUTH AFRICAN CONVERSATIONS (PTY) LTD
22-November-2018
Private Company
In Business
DDDDDDDDDDDDD
Enterprise Number: K2018605841
Physical Address
the dti Campus - Block F
77 Meintjies Street
Sunnyside 0001
Postal Address: Companies
P O Box 429
Pretoria
0001
Docex: 256
Web: www.cipc.co.za
Contact Centre: 086 100 2472(CIPC)
Contact Centre (International): +27 12 394 9500
southafrican CONVERSATiONS | collaboration & media kit
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Use your Marketing, CSI, Procurement or
B-BBEE Budgets to gain national advertising
exposure AND earn valuable B-BBEE points
All the while advancing transformation in South Africa
1. Enterprise & Supplier Development (ED & SD) Points
As a majority Black-owned, Level 2 B-BBEE Exempt Micro Enterprise with an income below
R1,000,000, South African Conversations qualifies as an ED beneficiary. Contributions to
our business – financial, non-financial, recoverable or non-recoverable – count 125% towards
your Enterprise Development scorecard targets.
Purchases – such as advertising, Resource Directory book orders or magazine subscriptions –
count towards your Supplier Development targets. Your company will earn bonus points
when we transition from being an ED beneficiary to a full Supplier.
2. Preferential Procurement points
In addition to the 125% recognition for Supplier Development, purchases from South
African Conversations qualify for an additional 1.2 multiplier – B-BBEE legislation
designed to encourage engagement with majority Black-owned suppliers and help drive
transformation in South Africa. Example: If you spend R100,000 with us, it is recognised as
R150,000 for your Preferential Procurement score. (R125,000 for the 125% SD recognition plus
R25,000 for the 1.2 multiplier enhancement).
Doing business with South African Conversations leverages B-BBEE legislation in a way that
positively impacts people who seldom benefit from it. While most B-BBEE deals benefit only
the qualifying business, its shareholders and employees, working with us go far beyond
that, directly benefitting marginalised communities:
• 70% of magazine sales income goes to sellers and participating NPOs.
• Up to 75% of advertising revenue from Community Conversations goes directly to the
communities where the conversations take place.
Choosing to work with us is a powerful way to demonstrate your company’s
commitment to both transformation and upliftment on a national scale.
Ready to Make a Difference?
Call 021 300 0547 to see how your budgets can drive transformation and mutual benefit.
Speak to all of South Africa
While we may have little in common, we all have a vested
interest in the well-being of our country – if only because
our own well-being is closely tied to it.
southafrican
CONVERSATiONS
www.southafricanconversations.co.za