Creative HEAD January 2020

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In print•online•everywhere!

£4.50 JANUARY 2020

READY

TO

PLAY?


TAYLOR WARD, JO HANSFORD SALON

WELCOME TO

THE PLAYGROUND!

When Creative HEAD invited four cool colourists from iconic UK salons to get playful with new-look

Majirel from L’Oréal Professionnel, the results were stunning. Come and see…

KATIE HALE, CHARLES WORTHINGTON SALONS


ANGEL MONTAGUE-SAYERS, SALLY MONTAGUE HAIR GROUP

CREATIVE HEAD PARTNERSHIP

AMBER SWIFT, CHARLIE MILLER HAIRDRESSING


PLAY WITH FIRE

You can’t disappear when you’re rocking red – and a cool, crisp copper is the most chic choice right now. There’s

a rippling effect of tones that brings this deliberately daring finish to life… Have you got a client who’s ready to play

with fire?


THE ICONIC SALON: CHARLIE MILLER HAIRDRESSING

THE COOL COLOURIST: AMBER SWIFT

CREATIVE HEAD PARTNERSHIP

MORE THAN HALF a century after it first opened

its doors in Edinburgh, Charlie Miller Hairdressing

has a generation-spanning story that many

hairdressing families will recognise, with the

baton being passed from father to sons. Now a

five-salon group, the brand has a simple ethos:

constant creativity. Always progressing, always

surprising. You’ll find brilliant colourist Amber

Swift at the Holy Corner salon, where she’s also

salon manager and has a list of fervently loyal

clients. “Majirel has amazing durability and

vibrancy,” she says. “If a client comes in asking for

a bright colour, you know you’ve got the security

to achieve it.”

AMBER’S FORMULA l ROOTS: MAJIREL RUBILANE 6.40 + 20 VOL, MAJIREL RUBILANE 7.45

+ 20 VOL, MAJIREL RUBILANE 8.43 + 20 VOL, MAJIREL CARMILANE C6.46 + 20 VOL + 4ML SMARTBOND IN EACH MIX

l LENGTHS & ENDS: RUBILANE 7.45 + 20 VOL, MAJIREL RUBILANE 8.43 + 20 VOL + 4ML SMARTBOND IN EACH MIX


ATOMIC BLONDE

Why are there so many iconic lines about blondes? They have more fun, so they’re perfect to get playful with.

From honey-hued to icy finishes, the full spectrum of blonde is a colourist’s dream. And with the social media trend

of biscuit blonde growing ever more popular, the cooler finish is building an army of fans


THE ICONIC SALON: SALLY MONTAGUE HAIR GROUP

THE COOL COLOURIST: ANGEL MONTAGUE-SAYERS

CREATIVE HEAD PARTNERSHIP

37 YEARS IN and the Sally Montague Hair Group

in Derby is still growing, still evolving. It’s a

forward-thinking business that’s established itself

as a premium brand for discerning clients looking

for impeccable service, on-trend expertise and

a personalised look. Angel Montague-Sayers

found her fashion footing early, working tirelessly

to build her name in the session world, and now

she’s back in the salon applying her fashionforward

style in the busy colour department.

“Majirel was the first range I ever used when I

started colouring,” says Angel. “I’ve grown up

with it and it’s grown, too. I recently completed

my L’Oréal Colour Specialist degree and Majirel

played a huge part in that.”

ANGEL’S FORMULA l ROOTS: MAJIREL COOL INFORCED 8.1 + 12.5 VOL+ 4MLS SMARTBOND

l LENGTHS AND ENDS: BLOND STUDIO MULTI TECHNIQUE 8 + 20 VOL

l TONING: ½ MAJIREL GLOW CLEAR + ½ MAJIREL COOL INFORCED 10.13 + 4 MLS SMARTBOND


MAKE MINE A MOCHA

There’s an air of mystery to a bold brunette – a confidence, a don’t-mess-with-me attitude. Brunettes are the lifeblood

of the salon but, if we’re honest, they’re rarely seen as a hotbed of creativity. Let’s play away the grey with something a

bit more inventive, shall we? Espresso? Americano? We like our coffee shades served hot


THE ICONIC SALON: JO HANSFORD SALON

THE COOL COLOURIST: TAYLOR WARD

CREATIVE HEAD PARTNERSHIP

LEGEND IS A title that needs to be earned, and

colour queen Jo Hansford has done that and then

some – in fact, she’s been dubbed one of the best

tinters on the planet. With an expertise in colour

honed over decades, Jo’s been passing on her

colour skills to her Mayfair salon team for the

past 27 years, creating a squad of innovative and

in-demand colourists and stylists. Taylor Ward

joined Jo Hansford salon aged just 19, but her

precise eye for colour and strong creative streak

saw her complete her training in record time.

She has since become one of Jo’s most trusted

colourists. “I’m a real Majirel girl – ask anyone in

the salon!” she says. “The colours are so reliable,

and you can get creative with all the tones. It’s so

innovative, too.”

TAYLOR’S FORMULA l ROOTS: ¾ MAJIREL 6 + ¼ MAJIREL 5 + 12.5 VOL + 4MLS SMARTBOND

l LENGTHS AND ENDS: PARTIAL TECHNIQUE MAJIREL COOL COVER 7.18 + 20 VOL + 4MLS

SMARTBOND AND MAJIREL COOL COVER 6.8 + 20 VOL + 4 MLS SMARTBOND


PEARL’S GIRL

Hello pretty pastels! There something about a clean-canvassed client who starts talking sugared almond shades

that makes a colourist’s heart flutter. They’re the ultimate playground for the creative technician, painting in pops

of rainbow brights and shimmery hues. Pearly, translucent, lustrous… you’ve gotta love those pearly queens


THE ICONIC SALON: CHARLES WORTHINGTON SALONS

THE COOL COLOURIST: KATIE HALE

CREATIVE HEAD PARTNERSHIP

FROM TV WORK TO red carpet styling, Charles

Worthington MBE is a hairdressing icon and no

mistake – his eponymous salon group has been

at the forefront of modernity in London for more

than 35 years. As head of colour, Katie Hale works

closely with Charles and the creative team to

predict and then educate on the future season’s

trends and techniques that clients will be craving.

“What I love about Majirel, and the reason it’s

iconic, is that there is something for everyone

within the range,” she says. “Whether you’re

covering white or your client wants a metallic

finish, there’s a vast choice of colours and shades

that are mixable, reliable and provide natural,

effortless results.”

KATIE’S FORMULA l HIGHLIGHTS: BLOND STUDIO PLATINIUM PLUS + BLOND STUDIO NUTRI

DEVELOPER 20 VOL l FRINGE: MAJIREL GLOW L02 + 12.5 VOL + 4MLS SMARTBOND

l TONING : MAJIREL GLOW ½ L02 + ½ MAJIREL GLOW CLEAR + 12.5 VOL + 4MLS SMARTBOND



CREATIVE HEAD PARTNERSHIP

AN ICON IS ICONIC FOR A REASON

YOU REFRESH. YOU UPDATE. You stay relevant in a fast-changing world.

With the Majirel line from L’Oréal Professionnel there’s a very special

formula of heritage and innovation that keeps it at the forefront.

We loved celebrating the fresh new look of the legendary Majirel from

L’Oréal Professionnel – its new innovative Cool Inforced shades and

shimmering GLOW range – with cool colourists from some of the most

iconic salon brands in the UK. But let’s make one thing crystal clear: with

Majirel, everything’s changed but that iconic formula: one that colourists

across the globe have loved playing with for more than 40 years. It’s just

that now, there’s even more to play with...

Hair by Amber Swift and Cat Nicholson, Charlie Miller Hairdressing; Angel Montague Sayers, Sally Montague Hair Group assisted by Steph Faulkner;

Katie Hale, Charles Worthington Salons assisted by Lauren Yarnell; Taylor Ward and Frankie Moody, Jo Hansford Salon assisted by Megan Harris.

Photography by Lewis Hayward, assisted by Lucy Rooney. Behind-the-scenes photography by Harvey Williams-Fairley, Capture Collect. Styling by

Holley Coopey assisted by Olivia Jones. Make-up by Lucy Joan Pearson assisted by Annabel Clark. Models Copper: Johanna Adde at Nevs Model

Agency, Blonde: Victoria Palmer at Nevs Model Agency, Pearly Rose: Tara Keys at First Model Management, Brunette: Thaise Nicoleto at

Zone Models. Shot at Spring Studios


MAJIREL.

NEW PACK DESIGN.

PLAY WITH IT

L’Oréal Professionnel’s iconic colour line

has had a makeover. Take a look!

ARE YOU A LITTLE obsessive about your colour

bar? Want to know everything is in its right

place, so you can grab exactly what you want

in a flash, without a worry? Then bow down

and worship Majirel’s new pack design. It’s

minimalist. It’s fresh. It’s clean. There’s one pack

per colour family and the shade number clearly

marked to face you as you search for your hue,

making it the epitome of user-friendly. From ash

to warm browns, each pack includes between

five and 25 shades corresponding to their

colour family. So bring a little joy to your

colour shelves…

Of course, we’re all looking to be more

environmentally aware, and Majirel’s new

pack design ticks the box when it comes to

sustainability with its new 100 per cent recycled

plastic cap. Pop that cap, it’s play time!


#PLAYWITHMAJIREL

CREATIVE HEAD ADVERTORIAL


AND NOW THERE’S EVEN

MORE TO PLAY WITH!

Say hello to new Cool Inforced shades in February

A MAJOR PART in making Majirel iconic is the large colour palette. And now it just got bigger. Today you can play

around endlessly with more than 150 shades, and from February eight new Cool Inforced shades. You’ll see new

beige and ash shades boosted in cool reflects, so you can tap into that cooler trend while fighting brassiness for

up to 21 shampoos and keeping the tone neutral for up to six weeks. And, as every colourist knows, predictability

doesn’t have to be boring. Being certain you’ll get what you want and what you need allows you the freedom to be

creative without that nagging little worry that this result might not turn out quite as you’d hoped. The reliability of

Majirel fuels you to be fearless, to dare to try something different.

RELIABILITY + CONFIDENCE = ART. THAT’S PRETTY COOL.


#PLAYWITHMAJIREL

CREATIVE HEAD ADVERTORIAL


NEW PACK DESIGN

NEW COOL INFORCED SHADES

SAME ICONIC FORMULA

YOU DON’T MESS with an icon… and there’s a reason why after 40 years Majirel is still one of the top

choices for leading colourists around the globe and their loyal colour clients. Packed with Ionène G, a

highly concentrated care ingredient developed by L’Oréal Research, Majirel works to protect the hair’s

shaft all the way through while smoothing and softening the surface, leaving hair more conditioned* and

looking its glossiest best with a colour that lasts. So, while the outside has changed, it’s what’s inside that

counts: a creamy non-drip texture and a formula that delivers something fantastic, every time.

#PLAYWITHMAJIREL

*Instrumental test

WANT TO PRESS PLAY ON NEW MAJIREL FROM L’ORÉAL PROFESSIONNEL AT YOUR COLOUR BAR?

CALL 0800 030 4034 (UK) 1 604 5913 (IRE) OR VISIT LOREALPROFESSIONNEL.CO.UK


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Refined romance for the modern woman – Christos Michailidis

plays with tiered texture in his latest collection, Fairytale

Shot in Snowdonia National Park,

Richard Phillipart blurs the lines

between hair and fashion photography

in ‘Nomadic Winter’. Watch the film now

The Coterie returns on 27 January

with beauty director Lisa Oxenham,

journalist and podcaster Madeleine

Spencer, Zoë Irwin, and more!

Salon Smart 2020 is all about

PROGRESS – ready to build for the

future? Tickets are available now, at

creativeheadmag.com/salonsmart

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag




Editor’s letter

80

24

40

BIRTHDAYS ARE SO fleeting. Just 24 hours. Nah, we can do

better than that. A birthday week? Pffft. A birthday month? Keep

talking… let’s make it a birthday YEAR! Yup, 2020 sees Creative HEAD

celebrating its 20th birthday, and we’re going to party like it’s 1999… (plus

one). These past two decades have seen an incredible amount of change for

the industry and for us as a brand – in print and online we’ll be revisiting some

of those major flashpoints and considering the lasting impact of that period on

us all. But to kick it off, we asked 20 visionary hairdressers to look back over their

careers and select the look they consider their favourite from the past 20 years. It’s a

marvellous menagerie of styles, inspirations and stories – turn to page 68 for a walk

down memory lane. There will be so much more to come, and we’ll be asking you

to get involved too – keep an eye on #CHmag20 on @creativeheadmag to see how

you can share in the birthday fun.

Are you ready to get this party started?

CREATIVE HEAD

Since 2000

Amanda Nottage

Editor

JOIN US!

Change – it’s synonymous

with the New Year and

rather fi tting then that our

fi rst Coterie of 2020 will

explore our ever-evolving

social and business

behaviours. Our expert

panel will discuss it all on

27 January – see pages

46 to 47 for more. Then,

on 29 and 30 March,

our business networking

event Salon Smart is back

in London, and Progress

is top of the agenda. Expect

a packed programme of

presentations, workshops and

debates focused on helping salon

owners and managers prepare

and build for the future, turn to

pages 40 to 45 for details. Visit

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


BE A PART OF THE MOST IMPORTANT

MEN’S STYLING AND GROOMING

COMPETITION IN THE WORLD.

WILL YOU BE THE NEXT WINNER?

YOUR CHANCE AWAITS

JANUARY 1 – MARCH 1, 2020

allstarchallenge.americancrew.com

ENTER THE

AMERICAN CREW

ALL STAR CHALLENGE

Show us your interpretation

of the American Crew

man with a visionary

and expressive style for

your chance to win the

experience of a lifetime.

WE ARE BRINGING

THE BEST TO LOS ANGELES

Five winners will take part in a

professional editorial photo shoot

alongside renowned photographer

and American Crew founder David

Raccuglia. The resulting photos will

be used by American Crew in their

worldwide press.

For updates and your chance to be a part of

this year’s competition visit allstarchallenge.

americancrew.com Or follow

American Crew on


CREATIVE HEAD

January

Since 2000

WHAT’S INSIDE

80

FASHION

Richard Phillipart

blurs boundaries

in nature

68

ONE VISION

We begin our birthday celebrations by

asking 20 top stylists and colourists for

their favourite image of the past 20 years

ON THE COVER

Majirel from L’Oréal

Professionnel

50

STATE OF

THE NATION

Take a look at

challenges that

salons across the

UK are facing

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

COMMERCIAL EDITOR

EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


JOIFULL

HAIR GOALS -

FULLfilled!

Long-lasting, full,

airy volume.

The JoiFull

transformative trio

makes your (hair)

dreams come true.

Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands HAIR: JOICO Artists PHOTO: Hama Sanders

NEW

#JOIFULL www.joico.eu


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

CELEBRATES A

DOUBLE DECADE

CREATIVE HEAD MAGAZINE is turning 20

years old in 2020 and will be celebrating with a

year of exciting projects, events and surprises.

In every issue this year, two lucky Creative

HEAD Club members will find a Platinum

ticket signalling they’ve won an exclusive gift

from one of our generous partners (turn to

page 49 to see the January prizes – and to see

how you can sign up now!).

Catherine Handcock, publisher of Creative

HEAD, said: “We launched Creative HEAD in

2000 because the industry was changing and

people were looking for something different.

“We were so small back then but we were

passionate about what we wanted to achieve

– to give a voice to session stylists, to create

networking opportunities for business owners

and to celebrate creative talents in new and

interesting ways.

“Twenty years down the line and it’s exciting

to see how we’ve grown – but there’s so much

more to be done, and our passion for the

industry burns as brightly as ever. There’s

plenty more to come from Creative HEAD!”

Goldwell hosts

HUB Showcase

HARE & BONE’S Sam Burnett, the Simon Webster Art Team, Claire Turner

and Nicola Smyth Humphriss wowed the crowd at an exclusive showcase

for Goldwell’s HUB community. Held at the Ham Yard Hotel in London and

hosted by Goldwell’s head of education, Irene Meikle, the mission was to

supercharge everyone’s creativity for the year ahead, with looks including

pastel perfections and head-turning brights. The audience got to hear more

about the upcoming Goldwell Global Creative Awards, which will replace

Color Zoom as well as the KMS Style Ambassador programme.

Sam Burnett

10

# 20

IS BACK THIS MARCH!

This year’s theme is

PROGRESS

to find out how to book your

spot, turn to page 40 now

The Oil Ultime

Mediterranean Finishing

Oil from Schwarzkopf

Professional has us dreaming of

summer with refreshing citrus notes

of orange and lime and protection

from sun damage factors.

schwarzkopfpro.com/oilultime


ASPhair.com


#CHedit

AMERICAN CREW

ALL-STAR UPDATE

IT’S ALL CHANGE for the American Crew’s All-

Star Challenge, with fi ve winners now scooping

the top honour. They’ll receive a number of prizes,

including $5,000 (£3,800) in cash and an allexpenses

paid trip to Los Angeles to take part in

an editorial photoshoot alongside American Crew

founder and photographer, David Raccuglia.

The competition opens 1 January and closes

1 March. It will see individual in-country judging

panels select a national winner, who then move

forward to compete in the global competition of

more than 40 countries. An assembled Global

Committee will then name its top fi ve competitors

as the All-Star Challenge 2020 winners.

David said: “Every year I am honoured to be a

part of the All-Star Challenge and be able to give

talented stylists around the world the opportunity

to present their skills on a global platform.”

Headmasters to unveil

new London Academy

HEADMASTERS IS OPENING a new academy in February for

independent salons and hairdressers looking to learn from the

Headmasters Creative Team. Led by Headmasters creative and

communications director Andrew Barton, the education team

includes ambassadors Gareth Williams, Jonathan Soons, Nicole

Iroh, Alfie Pfeffer and Clare Hansford. Andrew said: “Our

reputation for creating beautiful, confidence-boosting hair is

part of the Headmasters DNA. I am thrilled to be able to share

this expertise with the wider hairdressing community.”

Nearly half of

salon owners

consider closing

ALMOST HALF OF salon owners have

seriously considered shutting up shop,

according to a recent survey by Phorest

Salon Software. It surveyed 1,000 hair and

beauty salon owners around the world,

discovering that many who had considered

closing had already been established for

more than three years.

The key contributing factors cited included

the challenges of hiring and managing staff

(32 per cent), external factors including rent,

tax and recession (22 per cent) and a waning

passion for hair and beauty that had made

work a chore (19 per cent).

12 %

of Brits don’t know whether they

should tip their hairdresser, according

to a survey by OnBuy.com, while

11 per cent of respondents admitted

they never tip anyone.

ENERGY PRICES

POSE THREAT

TO BUSINESSES

MORE THAN three-quarters

of salons (77 per cent) have

seen the cost of their energy

supply rise by at least £100

a year. The study, Powering

the UK High Street from Utilita

Energy, claimed that the

energy market is failing the

UK’s hairdressing industry with

rising costs. The report also

added that more high street

salons were concerned about

prices and their impact than

they were about the potential

fallout of Brexit. Nearly half

(47 per cent) of small

hairdressers have had

to cut staff working hours

to pay the bills.

MY month

AHEAD

What January

has in store for...

KRYSIA EDDERY

PERFECTLY POSH

I have training with Tracey

Devine-Smith about

hairloss, something I want to

concentrate on in 2020 due

to the devastating impact

this can have on people. I

will also train my team on

the programme I was taught

as part of my

Aveda Cutting

Purefessional

diploma. I’m

one of just 10

Purefessionals

in the UK!

CALLUM MCDONALD

RUFFIANS

There’s no better time than

January to change up your

look, and have cut my

long locks for choppy mod

style. I’m collaborating with

my Ruffi ans Shoreditch

colleagues to do a superexciting

project, working with

a band to do

a music video

where the hair

evolves through

the video.

MOVERS AND

SHAKERS

Bruno Marc, creative

director of Marc Antoni and

JOICO ambassador, is the

new president of the World

Hairdressing Congress.

Former It List It Guy Chris

Appleton scooped Hair

Influencer of the Year at the

American Infl uencer Awards.

Tom Connell, formerly of

Trevor Sorbie Salons, is the

new hair art director

at Davines.

12


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#LCT20

YOUR LIFE

IN COLOUR

L’ORÉAL COLOUR TROPHY OPENS THIS MONTH –

CAN YOU COLOUR YOUR WAY TO VICTORY?

14


The world’s longest-running live hair competition

is back and ready to be bigger than ever in its 65th

year, providing the opportunity of a lifetime for

its talented winners. Only the very best see their

names added to the L’Oréal Colour Trophy history

books and enjoy a serious boost to their career.

To make it to the top you’ll need impeccable

attention to detail, tonnes of technical skills and

the ability to predict the next hot hue for A/W20.

There’s no room for boring blondes or playing-itsafe

shades – the judges are expecting colour work

that will blow them away, both in terms of creativity

and technical prowess. The stakes may be high,

but so too are the rewards. From mentoring

opportunities for the STAR category winners to

nationwide fame and prestige, a L’Oréal Colour

Trophy win can completely transform your career.

Don’t take our word for it…

CREATIVE HEAD ADVERTORIAL

SINÉAD KELLY LONDON, L’ORÉAL

COLOUR TROPHY 2019 WINNER

EXECUTIVE STYLIST VAS MIKELLIDES OF SINÉAD KELLY

LONDON SCOOPED THE TOP AWARD FOR A SECOND TIME IN

2019 AND WE CAUGHT UP WITH HIM…

Creative HEAD: What was the inspiration behind the colour?

Vas Mikellides: To represent what we felt was the modern woman and

the message she encompasses. We wanted a rich, earthy tone, multifaceted

and complex in application and technique, but contemporary and

beautiful in its aesthetic. I used a layering technique where tones were

put over one another in various stages to produce an array of reflects that

could be seen under different lights, giving the colour depth.

CH: What was the experience of winning like?

VM: Neither [salon owner] Sinéad nor I could believe it. We loved what

we had done in both colour and styling but it’s difficult to be objective

when in a competitive environment. Since our win in 2016 with an iconic

‘blue bob’, we thought the chances of winning twice would be slim – if

not impossible. When we beat the odds it was overwhelming; a fantastic

feeling that we’ll never forget.

CH: Why do you think colourists should enter the competition?

VM: L’Oréal Colour Trophy is a great platform to showcase a team’s

skill and sense of style, a way of presenting your aesthetic to a wide

audience. From a business point of view, it’s a great talking point for

clients, as L’Oréal Professionnel is a global brand. It challenges you in

ways that help develop your skills and bring a team together. L’Oréal

Colour Trophy really pushes you to look at colour in a new way. It is one

of the most rewarding things we have ever entered.

Sinéad Kelly and Vas Mikellides

15


#LCT20

OWN THE

STAGE

L’ORÉAL COLOUR TROPHY 2020? YOU’VE GOT TO BE IN IT TO WIN IT!

FIRST… CHOOSE YOUR CATEGORY

NEW

FOR

2020!

L’ORÉAL COLOUR

TROPHY AWARD

If you’ve got the

passion, vision and

technical talent to

create a show-stopping

look, this is for you!

MEN’S IMAGE AWARD

Prove yourself to be

a grooming guru with

exceptional colour

skills that stand out and

make your way to the

Grand Final.

AFRO AWARD

Got a talent for texture?

Precise colour work

and creative vision will

see you go far in the

L’Oréal Colour Trophy

competition.

STAR AWARD

For promising colour

prodigies aged between

16 and 25, there’s no

better way to make a

name for yourself than

by winning this award.

COLLEGE CATEGORY

Open to full- or parttime

hairdressing

college students not

working in a salon,

this is a photographic

competition and the

perfect platform to

kick-start your career.

16


CREATIVE HEAD ADVERTORIAL

*Open to UK residents aged 16+ (and up to age 25 for the STAR award category) entering as part of a salon team (except for the College award category where

entrants must not be working in a salon and can be ROI residents). One entry per individual across all categories. One team per salon per category. Entries

must be uploaded to lorealcolourtrophy.com by 24/02/20. Must use only L’Oréal Professionnel products, entry photos must be in colour. Winning team (or

individual in the case of the College Award category) receives the 2020 Award for the relevant category and the chance to attend other hairdressing events/trips

dependent on category. See lorealcolourtrophy.com for full details and T&Cs. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

THEN CHOOSE YOUR COLOURS

The beauty of L’Oréal Colour Trophy is that you’re not limited by the

salon you’re part of and the colour brand it uses. If you have the vision

and can use L’Oréal Professionnel colour to translate your ideas onto hair,

then the judges want to see it! Exceptional technical ability, impeccable

references and the will to execute your creative vision are what you need.

Your colour should be a reflection of the modern, trend-forward client who

is unashamedly boundary-breaking.

HOW TO ENTER #LCT20 *

1. Head to lorealcolourtrophy.com

2. Choose your CATEGORY to enter

3. CONSULT the full L’Oréal Colour Trophy

terms and conditions

4. COMPLETE your entry form

online and upload your

photo (must be no more

than one year old)

5. Submit your application

by 24 February 2020

ENTRIES

OPEN ON

2 JANUARY,

GOOD LUCK!

FOR MORE INFORMATION, VISIT LOREALCOLOURTROPHY.COM

@lorealpro @lorealprouk /lorealprofessionnel.uk #lorealprouk #LCT20

17


The L’Oréal Colour Trophy is the longest running

live hairdressing competition in the world.

Celebrating 65 years, we are dedicated to all that is great

in our industry – the artistry, the mastery and most

importantly YOUR talent.

Now 111 years old, L’Oréal Professionnel was founded on

professional hair colour, advancing the boundaries of

breakthrough innovation and pushing the industry forward.

The L’Oréal Colour Trophy invites you to make your mark

in 2020 by entering this historic year of the competition.

This is history in colour.

This is your life in colour.

ENTER NOW ONLINE*

LOREALCOLOURTROPHY.COM

Deadline for entries: 24th February 2020, 5pm

Make sure you consult the rules within the

competition Terms and Conditions!

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team (except for the

College award category where entrants must not be working in a salon and can be ROI residents). One entry per individual across all

categories. Entries must be uploaded onto www.lorealcolourtrophy.com by 24/02/20. Must use only L’Oréal Professionnel products,

entry photos must be in colour and no more than one year old. Winning team (or individual in the case of the College Award category)

receives the 2020 Award for the relevant category and the chance to attend other hairdressing events/trips dependent on category.

See www.lorealcolourtrophy.com for full details and T&Cs. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.


Image: UK Grand Final 2019

Hair by: Jo Cree Brown, Creative Director, Special

Projects for Trevor Sorbie International

@LOREALPRO

#LCT20 #LOREALPROUK


Half the size of its originals, new

Mini Tapes and Mini Strands from

Great Lengths are perfect to use

on clients with thin hair wanting to

discreetly enhance their look.

IN-SALON SERVICE

0113 278 1292

greatlengthshair.co.uk

Transform

dry, styled and

processed hair

into cameraworthy

perfection

with R+Co’s

Television

masque.

RRP £40

01442 248104

uk@randco.com

Aveda’s new Nutriplenish collection is customisable, with

a light and deep shampoo and conditioner, a hair oil and

a leave-in conditioner with UV filter, allowing you to tailor

the hydration level to your client’s needs.

RRP FROM £25

0800 051 2979

aveda.co.uk

Irresistible services consumers will want to

snap up, selected by the Layered team

Scan social media and you’ll see plenty of

clients struggling to find the right products to

use for their waves, curls, kinks and coils. That’s

where new Tea Tree Lavender Mint steps in –

seven new products infused with naturally-derived

ingredients fight frizz and provide essential

moisture. There’s also strictly no animal testing,

and its vegan, sulphate-free and is colour safe, too.

RRP FROM £16.75

0845 659 0011

salon-success.co.uk

For fine, thin locks the JOICO

JoiFull collection of Volumizing

Shampoo, Conditioner and Styler

is a dream, leaving hair brimming

with body and touchably soft.

RRP FROM £14.50

0845 071 2326

joico.eu

Containing 100 per cent certified

plants or natural ingredients, the

DiksoNatura haircare range by

Muster & Dikson is now exclusively

available at Salon Services.

SALON PRICE FROM £6.99

0330 123 1907

salon-services.com

The latest addition

to Olaplex’s range,

No.7 Bonding Oil is a

highly concentrated

and weightless

reparative styling

oil that dramatically

increases shine, softness

and colour vibrancy, while

reviving damaged hair.

RRP £26

0330 123 1907

salon-services.com

Protect your colour work with new #MyConfidant

shampoo and conditioner, and #MyHairLube, a finisher

that controls frizz and reduces breakage.

RRP FROM £17.99

0845 659 0011

salon-success.co.uk

An improved formula means

milk_shake’s Curl Passion

nourishes with precious Amazon

rainforest oils to give curls softness

and bouncy elasticity.

RRP FROM £12.24

01392 365 177

milkshakehaircare.co.uk

20

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Love to play with Majirel from L’Oréal

Professionnel? Then get excited,

because the iconic hair colour has

enjoyed something of a makeover. Need

to grab the colour you want in a hurry?

The new minimalist packaging is clean

and fresh, with one pack per colour

family and the shade number clearly

marked to face you as you look for your

desired hue. From ash to warm browns,

each pack includes between five and

25 shades corresponding to their colour

family. Oh, and its new plastic cap is 100

per cent recycled. You can play with 194

hues, including eight new Cool Inforced

shades from February. There are new

beige and ash shades boosted in cool

reflects, perfect for the current cooler

trend and that fight brassiness for up to

21 shampoos and keep the tone neutral

for up to six weeks. So new pack design,

new Cool Inforced shades, new cap…

same iconic formula. Get playful!

IN-SALON SERVICE

0800 030 4034

lorealprofessionnel.co.uk

IT’S ALL ABOUT... LIGHT

New shades from Revlon Professional

Revlonissimo deliver maximum

neutralisation and optimum lifting power

on very dark shades in just one step,

and with absolutely no

warm undertone.

IN-SALON SERVICE

020 7391 7440

revlonprofessional.co.uk

System Blonde Anti-Yellow

Lightening Additive from ASP

Affinage Salon Professional lifts

and tones on all dark blondes to

lighter bases, leaving a white

blonde finish with no need to tone.

IN-SALON SERVICE

01794 527111

asphair.com

CREATIVE HEAD

21


WHY DID YOU WANT TO BECOME

A HAIRDRESSER?

I always felt that I had an

artistic streak but didn’t want

to go into art or photography.

Hairdressing was a great

way to enable me

to be creative

through a different

medium. I found I had

a hunger, drive and

passion to do more.

ELIZABETH WILLIAMS

AGE: 21

SALON: KH HAIR HINCKLEY, LEICESTERSHIRE

WHAT HAVE YOU BEEN YOUR

HIGHLIGHTS SO FAR?

Assisting Richard Phillipart

at London Fashion Week,

styling hair at the 2019 BRIT

Awards and putting together

my own collection.

WHERE DO YOU SEE YOUR SELF

IN 10 YEARS’ TIME?

I’d love to own my own salon

where I can educate other

young hairdressers. I also want

to enter more into session

styling and photographic work.

WHAT WOULD YOUR DREAM

HAIRDRESSING GIG BE?

Creating hair for

editorials alongside

labels such as

Alexander McQueen,

Chanel or Dior. I’d

love to work on their

fashion campaigns and

see my creations featured in

top fashion magazines.

MAIN IMAGES: HAIR Elizabeth Williams.

MAKE-UP Cristina Lazzarotto.

STYLING Dana Verri. PHOTOGRAPHY Lucy Feng

22


HIT

THE

BULLSEYE

HAIRDRESSER, SALON OWNER, ENTREPRENEUR – CAROLYN ARONSON HAS CHANNELLED

HER 35 YEARS OF EXPERIENCE INTO CREATING A WINNING COMBINATION WITH IT’S A 10

It’s a 10 has become a sensation in its

native US and is the brainchild of Carolyn

Aronson. We sat down with her to chart the

rise and rise of her miraculous brand…

CREATIVE HEAD: Where did it all begin for you?

CAROLYN ARONSON: I’ve been a hairdresser for

35 years. At the age of eight I declared I was

going to be a hairdresser, so I started beauty

school at 16 and stood behind the chair for

20 years. From there I migrated into salon

ownership, still behind the chair, and finally

into hair product manufacturing.

CH: What did you feel was missing in hair?

CA: I wanted to create products I had always

wished I’d had when I was a hairdresser.

When I was a salon owner I used to cherrypick

lines because I never found a range that did everything I wanted. I

understand why now – it’s not easy to make products a perfect 10 every time.

CH: How do you make sure your products hit the mark?

CA: Sometimes I work on my formulas for as long as three years – I’m

extremely picky. I challenge the chemists that I work with and I use multiple

chemists. Obviously, I wanted to make the best products that give instant,

miraculous results, but also ensuring that they are multi-functional.

CH: What is your golden rule for products?

CA: I’ve learnt to do what I call KISS – Keep It Simple, Stupid. There are

so many products that you look at and say: ‘What is this? What does it do?’

When you turn my bottle over there are 10 bullet points on the back, clearly

describing what the product does, how to use it and what it does. Simple.

THE PRODUCT THAT STARTED IT ALL

The original It’s a 10 Miracle Leave-

In Conditioner Spray is the product

that kicked it all off. “It’s the very first

product that I ever created,” Carolyn

recalls. “We now sell more than 13 million

bottles a year in the US of this product

alone. I always say we’re the most

colourful brand that doesn’t see colour.

It’s good for everything from coily

black hair all the way through to

fine blonde hair and everything

in between.”

A MODERN CULT CLASSIC, THIS

MULTI-USE SPRAY CONDITIONER

HAS 10 BENEFITS:

1. Repairs dry, damaged hair

2. Add shine

3. Promotes silkiness

4. Detangles

5. Controls frizz

6. Seals and protects colour

7. Prevents split ends

8. Prevents breakage

9. Enhances body

10. Provides thermal protection

Are you ready to experience a miracle? Discover the brand for yourself

or how to become a key stockist through Aston & Fincher

astonandfincher.co.uk

@itsa10haircare

CREATIVE HEAD

23


#CHedit

Inside

story

HARI’S HAIRDRESSERS KING’S ROAD

Having launched this location eight years ago, Hari’s Hairdressers founder,

Hari Salem, felt it was time for a revamp. However, there was a practical

reason, too: “The team needed more space as the salon is always

packed, which is a great problem to have,” smiles Hari. So, he decided

to remove the drinks bar to offer up additional space for three more

workstations. There are antique Indian columns against the walls at the

back of the salon, a favourite part of the new look for Hari, and original

’50s Moreno lights ensure just the right ambience, too. “Whenever I travel,

I’m always inspired by the different cultures, that I come across,” says Hari.

“Incorporating unique furniture from around the world creates a beautiful

setting.” A coffee bar has been added, alongside a rather nifty digital retail

unit, courtesy of L’Oréal Professional Products Division. The result is a

more spacious feeling and even another backwash. Thoroughly regal.

HOT BUYS

FADE TO GREY

With the Layla styling

chair in grey from Salon

Services, you’ll be offering

cool-looking comfort in a

well-upholstered square

of a seat. With hydraulic

height adjustment and a

five-star chrome base.

£179 exc. VAT

0330 123 1907

salon-services.com

now open

CHARLIE MILLER STAFFORD STREET

This Edinburgh favourite has also enjoyed

a revamp (well, it has been going strong for

18 years), now with a luxe yet modern vibe to

the stunning Georgian townhouse salon.

24

CREATIVE HEAD


BACK TO BASICS

AS YOU CATCH YOUR BREATH AFTER THE CHRISTMAS RUSH, JANUARY IS THE PERFECT TIME

TO PLAN AHEAD FOR GROWTH IN THE NEW YEAR WITH THE NHBF’S HELP

DREAMING OF BIGGER and better

things for 2020? It’s crucial not to forget

the business basics if you’re planning on

growing and taking on more staff.

“It’s important to keep up with new

legislation to ensure your business stays

within the law,” says Hilary Hall, NHBF

chief executive. “For example, from April

2020 all new employees must be given a

written statement that includes all the

terms and conditions of their job on the first

day of employment. The current law gives

employers two months to do this.”

Make sure you give your employees a

proper itemised pay slip as well, says Hilary.

“Payslips must include the total number

of hours worked or a breakdown of hours

paid for different types of work and/or rates

of pay.” Other information that must be

on payslips includes gross and net salary,

NI and other deductions. The NHBF has

contracts and staff handbooks free for

members, available at nhf.info/contracts.

It’s important to keep an eye on the

clock. Make sure your employees don’t

work more than 48 hours a week, including

overtime. “Your employees are also entitled

to rest breaks,” says Hilary. “For example,

employees over the age of 18 are entitled to

a 20-minute break if they work more than

six hours a day.” All of your employees are

entitled to 5.6 weeks of paid annual leave

(pro rata for part-timers) – so a stylist who

works five days a week should get at least

28 days’ paid holiday. NHBF members can

call the NHBF team for help calculating

annual leave entitlement – especially useful

if you have part-time staff working different

hours on different days. Different rules

apply to people under the age of 18.

Keeping up-to-date with the National

Minimum Wage (NMW) rates is crucial.

“Otherwise you risk large fines and public

naming and shaming,” says Hilary. “Keep

a note of staff birthdays, as they may be

entitled to go onto a higher rate and look out

for news of NMW rises this coming April.”

NHBF members can download an in-depth

guide to recruiting and employing people at

nhf.info/employing-people.

NOT YET AN NHBF

MEMBER? FOR LESS

THAN 75P A DAY,

BENEFITS INCLUDE:

• Valuable discounts

on industry-specific

insurance: nhf.info/

insurance.

• Free health & safety

advice.

• Free 24/7 legal and

commercial helplines.

• Membership helpline

for everyday business

advice.

• Free employment and

chair renting contracts.

JOIN THE NHBF

BEFORE THE END

OF JANUARY 2020

AND QUOTE CHJ25 TO

GET £25 OFF YOUR

MEMBERSHIP FEE

Discover how the NHBF can help you plan for your business’ future.

For more information, call 01234 831965 or visit nhf.info

CREATIVE HEAD

25


THE BUSINESS EDIT

TAKING COMPLAINTS

THE RIGHT WAY

NO MATTER HOW hard you try, sometimes

a client will come along who you just can’t

please – it’s a fact of salon life. However,

learning to deal with them in the right way

can help you avoid bad publicity and even

strengthen your relationship with that client.

Hazel Holmes, owner of Bijou Salon,

believes that when taking on complaints,

it’s important to be patient. “I always allow

a good 12 to 24 hours before getting back to

a client if they have contacted by email, as

this gives us a chance to factfind within the

salon as to what happened,” she explains.

“It is very important that I, as a salon owner,

have a clear picture of what went on.”

It’s worth training staff to read the signals

that someone might not be happy before

they leave the salon, as Hazel explains.

“Sometimes you can tell at the end of a

service if a client isn’t 100 per cent happy

with their hair, so I encourage my staff to

ask what can be improved there and then if

the client isn’t clearly loving their new look.”

And telling clients that small changes

can be made there and then will give them

reassurance, explains Adele Clarke, owner

of Spectrum Hair Company. “Saying ‘any

small alterations within the first week are

complimentary should you need them to

make your style more manageable’, goes a

long way to make a person feel looked after,”

she explains.

Ensuring clients know exactly what

they’re signed up for can help avoid

misunderstandings in the first place –

consultation is key. “Colours and cuts that

require more than one visit to achieve are

best protected by written consultation

records,” says Adele. “Then there is no way a

salon can be accused of misleading a client.”

JO HARDARDT,

ELEMENTS

We find clients mostly

complain by calling in

and asking to speak to the

manager, but occasionally

we have had clients post bad

reviews on Facebook. When

dealing with such situations I

always try and put myself in

the client’s shoes and always

apologise for the situation, but

not the service, until I know

all the details. Sometimes

I need to investigate the

complaint further so I always

explain that. If necessary, we

refund the client and offer to

resolve the complaint.

H …

CAPTAIN YOUR SALON

NEED A LITTLE KNOW-HOW TO

NAVIGATE AND GROW YOUR

BUSINESS? FREDDIE BANKS,

GENERAL MANAGER UK & IRELAND

FOR KÉRASTASE AND SHU UEMURA

ART OF HAIR, IS HERE TO SHARE

SOME INSIDER KNOWLEDGE…

ONE OF THE biggest challenges for business

owners is managing people and uniting them

all with a common vision in a clear way. They

can feel pressured into becoming an expert

in every part of their business in order to stay

in control. But this isn’t the route to success,

nor is it conducive to a happy and balanced

lifestyle. So, how do you relinquish control yet

stay in control at the same time? Think about

how a crew operates on a boat. Everyone has

their own individual role to play. And if you, as the

captain, are involved in all of the tasks your crew

are doing, how can you have a clear vision on the

direction the boat is taking? In salons, the trap

many owners fall into is becoming caught up in

the detail, with no time left to form a clear vision

and business plan. Is the detail you’re tangled up

in making the boat go faster? Or are you slowing

it down? Consider these points:

CHOOSE IMPACT OVER CONTROL

Before jumping in, ask yourself: if you don’t

get involved, what will the impact be? You

may realise that the business will not be on

the brink of liquidation if you don’t sign off

the coffee replenishment order.

DON’T BE FICKLE

When you have made a decision stick to it.

If you keep diverting off course or changing

your mind every hour, your team will never

feel empowered, only confused.

BECOME AN EXPERT ENABLER

The key to managing experts is to know

enough to challenge and ask the right

questions. Upskilling yourself is a great idea,

but don’t try and pretend to be the expert –

nobody expects you to be.

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK

26

CREATIVE HEAD



#BusinessEdit

KEN’S CLINIC

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

KEN’S DIAGNOSIS

Glad to see you’re planning ahead Thomas. When

salons forecast their budgets for the year ahead, many

fail to include what is possibly one of the most important

investments of any business – education. The word is

‘investment,’ because without education how do you and

your team continue to grow? There are three types of

education that all salons should invest in.

The first is product education. This is invariably provided

free (or should be) by your suppliers but not all salons take

advantage of this. Without it your team lose confidence and

with a lack of confidence their upgrades will reduce and

so will their creativity. Their retail sales

will also drop off and retailing is vital for

creating client loyalty.

Second is skills education. Too often

hairdressers believe that they don’t

need to carry on developing their skills

but this is far from the case. We must

all continue to improve what we do.

New techniques are constantly

being developed and fashion

is an ever-evolving beast.

It’s very easy to become

a dinosaur, and we know

what happened to them.

We are in one of the most

competitive industries

and complacency can be

disastrous. I have seen

many salons and stylists

fall from their ivory towers

because of complacency.

How can you

spend your

education

budget so that it

benefits the entire

team, rather

than certain

individuals?

THOMAS HILLS, TH1 HAIR

New skills can be learnt in many ways. Manufacturers

often provide skills education – our parent company, Salon

Success, provides such education for the salons it supplies.

There are many academies that provide skills education

but I would suggest you select carefully. Reputation is vital

so ask other salons you know for recommendations. Spend

your money wisely. The best value skills education can

often come from within. Many of the skills I learnt over the

years have come from asking those around me who were

better than me at a particular skill to share their knowledge

with me. Together we can grow.

The third type of education is business building. This is

often overlooked in the belief that if you get the first two

right then our businesses will naturally be successful. This

is so far from the truth and I have seen many beautiful

salons, full of talented and creative stylists, fail because of

poor management as a result of lack of business education.

Obviously companies such as the one I am part of, 3•6•5

Salon Education, provide comprehensive programmes

for owners, managers and stylists to help them to grow.

However this can also sometimes be available from your

suppliers, although it often tends to be biased toward the

use of their products as well.

Any or all of this education can be delivered to groups or

to individuals. All I would say is: if you invest in educating

an individual, always protect your investment and ensure

that they share their knowledge with your team.

Finally, be passionate about learning and education. It

should be at the top of your budget and not the bottom. If

you don’t believe me, look at the Apple model. It believes

in education so much that it delivers education to its teams

every day in its stores.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag

28

CREATIVE HEAD


SUCCESSFUL

BUSINESS

COACHING FOR

SALONS

Are you a

Salon Owner?

Do you want your salon to grow in

this competitive economy?

3·6·5 offer successful business coaching for salons

providing you with powerful results-focused salon

business education for your whole team. Meet likeminded

people and discover the right tools to tackle

key challenges in your business, steering you towards a

stronger, more profitable future.

Discover how

we can help you…

Call 0845 659 0015 or email hello@365hair.com

www.365saloneducation.com • Find us: @365SalonEducation


#BusinessEdit

HAIR AND BEAUTY’S

BOOMING: REPORT

NEW YEAR,

NEW NAME FOR

FEDERATION

THE NHBF – which stands for the

National Hair & Beauty Federation – is the

new name for the NHF/NBF.

President Ian Egerton, said: “Members

had the chance to vote on the name change

and were overwhelmingly in favour of it.

“It remains familiar as it builds closely

on our previous name, but is shorter

and snappier while maintaining brand

awareness.”

The NHBF’s strapline ‘supporting the

hair, beauty and barbering industries’ will

remain the same, Ian said. “The strapline

really sums up the work we have been

doing since we were first established

in 1942 as the leading trade association

dedicated to hair and beauty in the UK,”

he added.

BETWEEN 2014 AND 2019 the number of hair and beauty businesses has

shot up from 34,000 to 49,000, the NHBF has revealed in its annual hair and

beauty industry statistics.

NHBF chief executive Hilary Hall, said: “Growth was particularly strong

for beauty salons (+73 per cent) and barber shops (+64 per cent), with hair

salons showing the least growth (+21 per cent).”

The survey revealed survival rates for hair and beauty businesses

combined were 10 per cent higher than the average across all sectors, says

Hilary. “Hair salons are particularly resilient, with more than 75 per cent

of businesses making it past their first five years. But beauty salons have a

tougher time with only 60 per cent surviving five years – slightly below the

national average.”

However, the NHBF stats showed that the number of apprenticeship starts

in England continues to fall, dropping from 11,500 in 2017/2018 to 9,932 in

2018/2019. While the number of apprentices on the more recent Trailblazer

standards has not changed, the number on the old frameworks has dropped.

Hilary added: “The drop in apprenticeship numbers is worrying as young

people are the future of our industry. There have been concerns about the

new rigorous end-point assessments, but we’re hearing good news on success

rates and the possibility of getting a distinction has been a positive, too.”

Find out more at nhf.info/industrystats

CAMPAIGNING TO GO

UP A GEAR IN 2020

THE NHBF WILL be stepping up its campaigns

activity in 2020 on behalf of its members and the

hair and beauty industry as a whole.

“We listen to our members to find out what

matters most to them and lobby at the highest

levels on key issues such as tax, wages,

employment law, business rates and rogue

operators,” said NHBF chief executive,

Hilary Hall. “In 2020 we will be widening the

scope of our campaigning activities to further

promote inclusivity and diversity in our industry

and to fight for more eco-friendly products

and services.”

Find out more at nhf.info/campaigns

NHBF announces 2019

Business Awards winners

The NHBF Business Awards winners took to the red carpet at a glitzy awards ceremony

held in London to celebrate the best in the business.

The standard was higher than ever this year, said NHBF president Ian Egerton, and

the judges, including Creative HEAD editor Amanda Nottage, found it hard to select the

overall winners. “We were so impressed by the entries we received from across the UK,

it made judging very difficult! Many congratulations to all our finalists and winners.”

The ceremony was held at the St. Pancras Renaissance Hotel, where the winners

of the NHBF Photographic Image of the Year were also announced. See the full list of

winners: nhf.info/businessawards. Entries for next year’s Business Awards open in May

30 CREATIVE HEAD


BUSINESS BUILDER

To keep growing your business, it’s

important to always be on the lookout

for expansion opportunities. This

January, consider diversifying your

service offering to include nail, waxing

or tanning treatments. This will help

you transform your salon into a onestop-shop

for clients looking for a

new look this New Year.

Get inspired by endless colour

possibilities while mastering

lightening and toning techniques with

the #mydentity Lightening &

Toning Masterclass. From

gaining a full understanding

of the #mydentity

lightening portfolio to

learning how to integrate

Olaplex into all your

lightening services

– this course is a

must for hair

professionals.

#BusinessEdit

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

Jo Martin

Jo Martin, marketing

director at Sally Europe

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

With Veganuary upon us, there’s no better

time to stock up on natural and animalfriendly

products. Check out the Salon

Services website to discover Muster &

Dikson’s brilliant DiksoNatura haircare

range. All products – including shampoos,

conditioners, hair lotions and masks – are

100 per cent free of animal ingredients.

Grab yours now!

WELL-GROOMED

BUYS FOR THE BOYS AT

WAHL’s new Cordless

Detailer 8171-830 (£110

exc. VAT) is now available

at salon-services.com.

Featuring an extra

wide T-blade for ultraclose

cutting, this next

generation, lightweight

and agile trimmer is

a must-have for every

barber shop.

Q: How can I make

my business veganfriendly

in 2020?

A: With veganism on the

rise and many customers

taking on the challenge

of Veganuary, it’s a

market that businesses

and freelancers can no

longer afford to ignore.

First, stock up on key

vegan products to both

use and retail in your

business. Thankfully

there are a lot of

fantastic cruelty-free

and vegan hair brands,

such as Olaplex and

Maria Nila, to choose

from. Next, remember

that those customers

will expect you to do a

little extra to reflect your

environmental focus.

This includes trying

to be as plastic-free

as possible, recycling

and even looking at

ways to reduce your

energy consumption.

Authenticity and

commitment is key to

the eco-friendly client.

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD

31


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest and the Creative HEAD Reader Panel

ONCE EACH ISSUE of Creative

HEAD lands with our subscribers,

we speak to our Reader Panel to ask

them how their business is going,

in partnership with Phorest Salon

Software. We combine the results

from our Reader Panel with research

compiled by Phorest Salon Software,

using its client base of salons from

across the UK, to gauge what’s going

on in the industry and discuss how to

solve common problems and issues.

This month we’re talking about how

you can use mobile apps to your

salon’s advantage.

PERCENTAGE OF TURNOVER

ATTRIBUTED TO RETAIL SALES

7.5%

AVERAGE CLIENT SPEND

IN OCTOBER (EXC. VAT)

£51.56

HOW DO YOU

COMPARE?

How was business in October

compared with September?

DOWN

12%

SAME

12%

UP

76%

How was business in October

compared with October last year?

THE MISSION: USE MOBILE BOOKINGS TO YOUR ADVANTAGE

25%

of salons asked

have a mobile

app

DOWN

38%

SAME

12%

“We are considering a salon app. Our online bookings

have increased massively, so we will probably look at an

app this year, especially if we can do it in conjunction with

our salon software”

FIONA BELL, CLINTON JAMES HAIRDRESSING

UP

50%

Most salons with an

app have developed it

with a salon software

company

DID YOU KNOW…

APP-USING CUSTOMERS VISIT YOUR

SALON 16 PER CENT MORE OFTEN

DID YOU EVER hear someone say, “there’s

an app for that”? Of course you did. That’s

because 57 per cent of all digital media usage

comes from mobile apps, and the average

smartphone owner uses 30 apps each

month. Is your salon’s booking app one of

them? If not, you could be missing out on an

uplift of 16 per cent of visits from your clients,

according to new data from Phorest Salon

Software. A deep dive into the usage habits

of clients who use salon branded apps to

book, manage and review their appointments

showed that they enjoy the experience so

much that they visit salons up to a fi fth more

than their non-app using counterparts.

“Having your own dedicated app puts your

salon brand on the home screens of your

customers,” explains Enda Glacken, product

manager at Phorest. “This helps build loyalty

– every time your customer opens their phone

they will be reminded of your brand.

“Second, through a dedicated app,

customers can book appointments via their

phone so easily. It’s a much better booking

experience than using a website, and we

know that good experiences associated with

a brand, build brand loyalty.”

Getting your salon customers signed up

and adopting your app is critical to making it

work – this is where your marketing campaign

across email, SMS and social media will come

in. By promoting it on social media, you’ll not

only be driving the message to your current

clients that you know what they need, it will

help attract new business once they see how

slick and simple interacting with your salon is.

Phorest Salon Software offers bespoke

apps for salons as part of an all-in package.

All your beautiful branding and personality,

and none of the technical headaches.

Shauna O’Halloran is content &

marketing manager at Phorest

Salon Software. Find out more

at phorest.com and

@phorestsalonsoftware

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

32

CREATIVE HEAD


Reuse. Reduce. Refill.

For a truly unique & Personalized

salon experience!

Refillable and reusable innovation

Infinite mixing possibilities, colour enhancing

shampoos and conditioners for

the most creative colourists!


COLOUR VISION

COLOUR DOESN’T NEED TO TAKE A BACKSEAT JUST BECAUSE IT’S QUIET IN JANUARY –

WELLA PROFESSIONALS SHOWS YOU HOW

IN ASSOCIATION WITH

PURSE-FRIENDLY

PICK-ME-UP

Recruit loyal colour clients at this difficult time of

the year with affordable colour services from Wella

Professionals. No Strings Attached Colour, Wella

Professionals’ glossing service, allows you to

transform your client’s look in just 10 minutes – great

for those who want low-commitment colour and

it frees up time for you as well, using your current

permanent colour assortment. By infusing hair with

one of the many Koleston Perfect ME+ shades and

deeply conditioning for a beautiful finish, clients feel

like they’re having a much more extensive service for

a fraction of the time and price. Also it’s a great way

to have your newer recruits practising their colour

skills. It’s the ideal solution to the January blues.

No Strings Attached Colour is a genius service,

just what we’ve been waiting for. It’s the ideal

introductory service for clients who are shy of

colour commitment or in conventional jobs, but keen

to jazz up their look for a night or weekend. It’s

super-quick to deliver and affordable, while giving

fabulous shine and exciting colour that washes

out with ease. If a client has been patch-tested

it’s a great add-on service, easily delivered by an

assistant. We saw an immediate uplift on colour as

soon as we introduced it.”

COLIN MCANDREW,

MEDUSA GROUP

I love anything new for my business – No Strings

Attached Colour embraces new clients and clients

who have never coloured their hair before. They

are blown away by the shine! We are making our

applications exciting by creating quick and easy

sectioning patterns that show soft multi-tonal

accents in the finished result. My team loves getting

involved – we work closely together to get the best

out of each other and to promote the best for our

client base. I’m definitely quite the #colourflirt

when it comes to fun mixtures!”

SARAH MASON,

SARAH MASON PROFESSIONAL

34 CREATIVE HEAD


LEVEL UP

TO MASTER

COLOUR EXPERT

Master Colour Expert is the programme to invest in

if you’re looking to genuinely transform your colour

career. Thousands of colourists across the world

have undertaken this course to grow their technical

skills and business know-how.

It’s akin to university, with complete immersion

and training in every aspect of colour, and the

resulting certifi cate will pay dividends. Over six to

nine months you attend a course of face-to-face

sessions with top educators, supported by the

innovative eEducation online platform.

You need a minimum of fi ve years of colour

experience and to have completed the Colour Craft

Essential, Colour Craft Corrective and Creative &

Freehand Colouring courses. Are you ready to level

up your colour career? Call the London (020 3650

4700) or Manchester (0161 834 2645) studio to fi nd

out more.

CREATIVE HEAD ADVERTORIAL

“The MCE programme gave me the skills and confidence to further develop my colour technique. I initially trained

with Sassoon as a precision cutter, but the in-depth training in colour delivered by Wella experts was invaluable

to me. It provided the grounding for me to set up my own salon three years ago which is now noted as a ‘go-to’

and award-winning salon in central Manchester for all aspects of colour work”

MELISSA TIMPERLEY, MELISSA TIMPERLEY SALONS

70+

The

guest artists to

be inspired by,

educating in courses

to suit all your

education and

inspirational

needs

Wella

Professionals

Education Brochure

2020 is out now!

Get your copy to

check out all of the

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to download your

digital copy

CREATIVE HEAD

35


THE COLOUR

CLINIC IS OPEN…

EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM

WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST

ARTISTS. THIS ISSUE WE’RE HANDING IT OVER TO CLAYDE

BAUMANN, GLOBAL COLOUR DIRECTOR AT D&J AMBROSE

AND WELLA PROFESSIONALS PASSIONISTA

Everyone seems to be going around balayage-ing

everything that moves at the moment. We are getting

clients coming in for colour corrections with large,

chunky sections from a colourist who hasn’t been

educated properly. Perhaps the communication

with the client hadn’t been established as to which

technique to use – the other complaint that we see is

that the colour looks more like a dip-dye, and less of

a blended transition. This is quite a tough one to fix

because you have to start doing naturalising, you have

to colour-match the client’s natural colour and take

that colour through, but also use a lightener to softly

refine any areas that are too thick or too chunky. It’s

a great opportunity to score yourself a new client and

to make some good money. By attending the Wella

Professionals Colour Clinic, you’d be able to learn all

of these tools.”

CLAYDE BAUMANN, COLOUR DIRECTOR,

D&J AMBROSE

Do you have a

colour challenge that

you simply can’t crack? The

new Colour Clinic from Wella

Professionals allows you to

book in an appointment with one

of Wella’s technical educators

to diagnose and solve your

colour problem. You can

even bring your

client!

36 CREATIVE HEAD


#ColourVision

SHELFIE TIME

CREATIVE HEAD ADVERTORIAL

I absolutely LOVE the Color Motion+

range from Wella Professionals, the

longevity you get from your colour is

insane. The infusion of WellaPlex in

the treatment gives you that added

kick of structural repair, and the

client aftercare process is super-easy

to follow with amazing results! The

Pre-Color Treatment porosity spray

is to die for! It creates a much better

canvas for painting my creations”

THOMAS FREAR,

THOMAS FREAR HAIR DESIGN

AND WELLA PASSIONISTA

PROVE YOUR

PASSION

If you’re digitally savvy and a lover of all things Wella

Professionals, then you might have the golden ticket to the

exclusive club of the Passionistas. This network includes more

than 300 creative hair geniuses across more than 40 countries,

with the UK currently leading the charge with 61 members.

The scheme has some seriously sweet perks as well – they get to

preview upcoming launches and test them out ahead of everyone

else, as well as being the fi rst to hear about news and events.

There’s also the opportunity to join exciting projects led by aweinspiring

artists such as Zoë Irwin. If you think you have the digital

skills and Wella passion to make it through, you can fi nd more

information at wella.com/professional.

COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:

LONDON – 020 3650 4700 MANCHESTER – 0161 8342645

DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM

@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaUK

CREATIVE HEAD

37



WITH NO STRINGS ATTACHED GLOSSING SERVICE

FROM WELLA PROFESSIONALS.

Maximise recruitment of new colour clients. For first timers or experimenters,

transform your clients’ hair in 10 minutes whilst conditioning it.

I love the speed and simplicity

of No Strings Attached colour.

It can fit into anyone’s column and

complements the existing

salon services easily, adding

great value in terms of revenue

and meeting clients’ needs.

ROBERT EATON

Wella Professionals Technical

Director, UK & Ireland

2019 British Hairdresser of the Year

FORMULA

1 part Koleston

Perfect Me+

1 part Welloxon

Perfect 1.9%

Pastel Developer

1 part INVIGO Post

Color Treatment

BOOK A COURSE NOW IN ONE OF OUR STUDIOS

London: +4480 3650 4700, Manchester: +44161 8342645, Dublin:+35 314 160 900

uk.wellastore.com @wellahairuk #WellaColour #ColourFlirt


CREATIVE HEAD’S BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


SET

NEW

GOALS

# 20

29 & 30 MARCH

PARK PLAZA LONDON RIVERBANK HOTEL

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CREATIVE HEAD’S BUSINESS NETWORKING

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CREATIVE HEAD’S BUSINESS NETWORKING

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DEVELOP YOUR TEAM

FIND YOUR SPECIALISM

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Terms and conditions apply, visit creativeheadmag.com/salonsmart

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VISIT CREATIVEHEADMAG.COM/SALONSMART CALL 01434 610944


THE TIMES

THEY ARE A

CHANGIN’

LIMITED NUMBER OF

£15 TICKETS AVAILABLE

IF YOU PURCHASE BY

TUESDAY 7 JANUARY

MONDAY 27 JANUARY

7-10PM, LONDON


DIGITAL VS PRINT, THE SOCIAL MEDIA AGE, BRAND LIFESTYLE,

SMART SHOOTS…OUR EXPERT PANEL DEBATES THE SHIFT IN

HOW PEOPLE CONSUME AND THE IMPACT IT HAS ON INDIVIDUALS,

BUSINESSES AND BRANDS

LISA OXENHAM

BEAUTY & STYLE DIRECTOR, MARIE CLAIRE

MADELEINE SPENCER

WRITER & HOST OF BEAUTY FULL LIVES PODCAST

ZOË IRWIN

CREATIVE DIRECTOR, JOHN FRIEDA SALONS

LUKE HERSHESON

CREATIVE DIRECTOR & CO-FOUNDER, HERSHESONS

BUY TICKETS AT

CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416

TICKETS £25 OR TWO FOR £40 / CLUB MEMBERS PAY £15

Includes canapés on arrival, drinks all evening and a gift from JOICO


CREATIVEHEADMAG.COM

AUTUMN

W I N T E R

2019

001_AW19_Covers_GW4.indd 1 29/07/2019 15:16

FOR SALON OWNERS & MANAGERS

CREATIVE

HEAD

FOR BUSINESS

THIS PAST WEEK

001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18

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ESTD 1979

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Win a hamper of Fudge

Professional products, worth £150

Already a Creative HEAD Club member? We’ve got something special for

you too! One lucky club member has the chance to win a hamper of Fudge

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your exclusive link to the competition entry form – all Creative

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ARE YOU A CREATIVE HEAD CLUB MEMBER?

IT’S OUR BIRTHDAY…

LET US GIVE

YOU A GIFT! *

TO CELEBRATE OUR 20TH BIRTHDAY, WE’VE DECIDED OUR BRILLIANT CREATIVE HEAD CLUB MEMBERS DESERVE

A BIRTHDAY PRESENT… AND LOTS OF BIG HAIRDRESSING NAMES AGREE WITH US! THAT’S WHY EVERY MONTH

IN 2020 TWO WINNERS WILL FIND A PLATINUM TICKET IN THEIR ISSUE OF CREATIVE HEAD – THAT’S A TOTAL OF

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THERE’S NEVER BEEN A BETTER TIME TO JOIN THE CREATIVE HEAD CLUB

In January, you could win…

*Prizes are non-transferrable. No cash equivalent will be offered

A day with Altin Ismaili and Dan Spiller from the

Marc Antoni Artistic Team – thanks JOICO!

If you have this ticket, you have won a place on JOICO’s

Masterpiece Collection course, which draws inspiration from

artist Paul Klee. Congratulations!

A free ghd workshop or seminar – whoop!

Those lovely people at ghd have a totally free education

course up for grabs for one lucky Club member. The

winner can choose any workshop/seminar from ghd’s 2020

programme, up to the value of £250. Wow!

Join the Creative HEAD Club now for just £10!

Visit creativeheadmag.com/club


THE STATE OF

THE NATION

SALONS UP AND DOWN THE COUNTRY ARE FACING CHALLENGES REGARDING

CLIENT LOYALTY, MARKETING, TIME BETWEEN APPOINTMENTS AND MORE.

AS WE START A NEW YEAR AND A NEW DECADE, YOU TELL US HOW YOU’RE

EMPOWERING YOUR BUSINESS

CHALLENGE: MARKETING

FIND THE SPOTLIGHT

JOSIE JOHNSON, NINE HAIR LOUNGE, CORNWALL

A FRESH SLATE CAN BE BOTH EXCITING AND TERRIFYING.

ADD IN A MOVE ACROSS THE COUNTRY AWAY FROM YOUR

OLD CLIENTS, AND YOU HAVE A REAL CHALLENGE AHEAD,

SAYS JOSIE (PICTURED ABOVE LEFT)

Moving from Southsea in Portsmouth to a Cornish

village meant beginning again and branding is a huge

part of creating attention. We knew we didn’t want to be a

quaint local salon, so my business partner Katie [pictured

above right] based the look and feel on modern interiors

and followed that through with branding, which made a real

impact. We use social media as our prime marketing tool and

a window for our work, but word of mouth remains the best

form of advertising, especially in our close-knit community.”

MATT SURPLICE, SPRING, BIRMINGHAM

BRANDING SPRING AS THE UK’S FIRST CURLS-ONLY

SALON WAS A RISK WORTH TAKING FOR MATT, WHO

FOLLOWED HIS GUT AND HIS PASSION TO CREATE A

HAVEN FOR TEXTURED HAIR

Trying to get new clients to understand our ethos has

been more of a challenge than expected. But the fact

that we’ve gone from a salon of three people to a salon of

11 shows it’s not a small, niche market either, it’s huge.

Because we have a very specific market, we don’t advertise

at all and a lack of footfall doesn’t affect us – we rely on word

of mouth. But never underestimate the power of internet

and Facebook forums. We have grown our reputation there

and it’s been a formidable source of business.”

50

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Get noticed

It’s time to turn heads with Treatwell

IN A SEA OF SALONS, it can be hard to rise and then stay

above the surface. Believing in your vision and the skills of

your staff only takes you so far – you need a platform to be

seen, to be an island above the waves.

Become recognised for what makes your business special

with the help of Treatwell, Europe’s largest hair and beauty

booking platform.

Attract new clients who vibe with your style with a

Treatwell profile of your own. Get found by area and the

services you offer and then let clients book with confidence

with verified reviews. Showcase what makes you unique

with a fully customisable treatment menu and an online

portfolio that shows off your best work. Plus, you can even

organise a photoshoot to create outstanding visuals of your

salon – for free.

On top of this, Treatwell invests millions in marketing

for its partners all year round, driving customers straight

through to you so they can book. Targeted ads on Google and

social media, huge email campaigns and print advertising –

you name it, they’re there.

MAKE 2020 THE YEAR YOUR SALON STANDS OUT FOR WHAT MAKES IT SPECIAL, WITH TREATWELL.

FOR MORE INFORMATION VISIT TREATWELL.CO.UK/2020

CREATIVE HEAD

51


CHALLENGE: BOOKINGS

LOCKED IN

SIMON WILLETTS,

COMBERS INSIDE OUT, TAUNTON

THE COMBERS PHILOSOPHY OF MAKING CLIENTS

FEEL BEAUTIFUL INSIDE AND OUT HAS LED TO

SIMON’S SALON BECOMING ONE OF THE PREMIER

DESTINATIONS IN THE WEST COUNTRY

JENNIFER LINTON, LINTON & MAC, ABERDEEN

AS WINNER OF THE IT LIST ENTREPRENEUR AWARD

FOR 2019, JENNIFER KNOWS MORE THAN MOST

ABOUT SECURING BOOKINGS AND GETTING GUESTS

THROUGH THE DOORS

It has always been at the heart of our business to

create a multi-faceted experience. We are constantly

reassessing and redirecting ourselves, there is no room

for complacency here! We have a comprehensive online

booking system that integrates with our front of house

system. Our online bookings doubled in just two years

to make up a quarter of all of our bookings. We also put

our daily availability up on our Instagram Stories to

highlight any last-minute availability. We regularly create

services to answer the needs of our city, keeping regulars

interested and attracting new guests to the salon.

“We created our Breakfast Menu when a huge shopping

and office complex opened near the salon, so we started

opening at 7am and offering express services in hair and

make-up, all served with a coffee and a healthy breakfast

offering. We actually tied in with one of our regular

client’s small business to offer the organic yoghurts she

produces as part of the breakfast. Express services like

this and our popular Style Bar mean we are creating more

visits per client and filling in our stylists’ schedules…

which means more bums on seats!”

It doesn’t surprise me to learn that many salon

owners spend so much time in their business that

they don’t have the time to look at their software stats

and improve – I was that person. Introducing promotions

without fully understanding the cost or monitoring

the results is madness, but something I did in my first

years of business. Any marketing when you have a bad

business model will just put you out of business quicker,

so continuous stylist education on skill and service, with a

strong and consistent lead and direction from the owner/

manager, was the first step we introduced.

“Promotions and sales, I have tried them all. While they

improve immediate cashflow, they harm future business

and set a precedent for the clients it attracted and

existing clients. So, we rarely do it except for value-added

promotions involving treatments or retail.

“It is difficult for a business to be all things to all clients

and still be authentic. We set our sights on the discerning

client looking for quality. We allocate time to allow stylists

to deliver face-to-face consultations on every visit. By

gaining feedback on previous visits and reviewing the

client’s hair plan, we’re able to encourage loyalty.”

52

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Get booked

Fill your day with great clients thanks to

Treatwell’s leading booking software

IN A BUSY MODERN WORLD, it’s crucial that you stay

visible, easy to contact and book. Say goodbye to lastminute

cancellations or dusty columns and watch your

diary fill up, thanks to Treatwell’s digital tools that help

you work beautifully.

With 24/7 online client bookings you don’t need to worry

about missing that phone call, interrupting your working

day or accidental double bookings. It’s all taken care of, even

when you’ve left for the evening. Set up ‘Book Now’ buttons

across all your platforms, so whether they’re browsing your

website, social media or Treatwell profile, they can book

you in just a few clicks. You’re in complete control of your

calendar with Treatwell, and smart pricing options turn quiet

lulls into flurries of activity.

TAKE BOOKINGS WITHOUT LIFTING A FINGER IN 2020 WITH TREATWELL.

DISCOVER FOR YOURSELF AT TREATWELL.CO.UK/2020

CREATIVE HEAD

53


CHALLENGE: CLIENT LOYALTY

KEEP ’EM COMING

LAURA OTT, HAIR OTT, PORTSMOUTH

AN 85 PER CENT RETENTION RATE ACROSS FOUR

SALONS SHOWS LAURA (PICTURED BELOW, INSET)

KNOWS A THING OR TWO ABOUT CUSTOMER LOYALTY

The salon group has been going for more than

43 years, and I would attribute much of our success

and retention to our team. They are highly educated in

hairdressing and also really nice people who care about

the clients. Our salon culture is one of friendliness and

we work hard to make sure our clients feel part of our

company. We are continually looking at our clients’

experience and how we can improve it; our aim is always

to create an emotional connection. We never want them

to feel that we take them for granted, especially the ones

who have been coming to us for more than 40 years. They

even have their own name – ‘The Hair Ott Hotties’!

“Great retention starts with education. From the

moment our new apprentices start we teach them

about understanding the client and the importance of

looking after them. Newly qualified stylists, who we call

graduate designers, build their columns through the

recommendations the salon receives and, once they build

their own reputations, they start to have a high number

of personal recommendations. We also make sure to

introduce them through our social media channels.”

ESTHER VAN DER VEKEN-PRINS,

TOMMY’S HAIR COMPANY, LLANDUDNO

ESTHER EXPLAINS HOW TOMMY’S APPROACHES

THE CLIENT EXPERIENCE AS FUNDAMENTAL TO

THE BUSINESS, RATHER THAN AN AFTERTHOUGHT

Inset: Esther with co-owner

Tommy Van Der Veken-Prins

We’re very fortunate that our guests generally rebook

in the salon; currently about 85 per cent do so. The

relationship that we have with our guests is extremely

important to us and I think the statistics really show

how loyal we are to them as they are to us. At Tommy’s

Hair School (our education school located above our

Llandudno salon), we strive for new recruits to build a

loyal clientele throughout their career. We discuss the

client relationship and how to build on this, which is vital

to filling a column and keeping guests loyal. Our students

experience the salon floor throughout their training,

which helps in filling their column in the long run. We

often create an introductory offer when they first qualify.

In quieter spells, such as January, we use this time to

promote our students who are looking for models, and

also for juniors to build their columns.”

54 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Get repeats

So you’ve got the bookings – but how do you make them stay?

YOU WAVE ANOTHER seemingly happy client out of the

door, after providing an excellent service. The next thing

to do is to ensure they come back – again and again. Enter

Treatwell, here to make your customer service as seamless

and delightful as possible.

Turn a first impression into a lasting impression with

all-in-one tools that seamlessly integrate into your life and

increase client loyalty – without the workload.

Keep in touch with your clients through pre-built email

templates that you can send whenever you like. With

automated appointment reminders and invitations

to rebook, you can focus on managing your business

(and slaying on a daily basis) rather than worrying about

tracking dates.

Treatwell also creates profiles for new and returning

clients, so you can keep track of their preferences,

appointment history and any other notes, to help customise

your approach.

BUILD RELATIONSHIPS THAT LAST A LIFETIME WITH TREATWELL’S CUSTOMER TOOLS.

DISCOVER MORE AT TREATWELL.CO.UK/2020

CREATIVE HEAD

55


CHALLENGE: MANAGEMENT

YOU CAN WITH A PLAN

SIMON HILL, SESH HAIRDRESSING, EDINBURGH

SIMON KNOWS WORKING A FULL COLUMN WHILE

RUNNING A BUSINESS CAN BE OVERWHELMING IF YOU

DON’T HAVE A STRATEGY IN PLACE THAT WORKS

When you’re on the floor with clients you want to be

completely dedicated to them, and the only way to

do this is by ensuring the business side is well run and

organised. I dedicate Tuesdays as my ‘admin day’ to cover

everything from staff rotas to business planning and

analysing numbers and reports. I use a salon software

system and I’ve also enlisted the help of a mentor to

help me understand the business logistics, and to help

put processes in place to make sure the business runs

smoothly, which has helped me hugely.

“Setting aside time to crunch the numbers and

analyse reporting and sales can be difficult.

Since I have dedicated a solid day each

week for this, I do find that I am much

more aware of where we are as a

business which is invaluable. This

ensures that you are fully aware of

any areas that require attention.

Then you can decide if action

needs to be taken and avoid any

issues mounting up past the point

of no return.”

LEAH DURRANT, LEAH DURRANT

HAIR SALON, CHERTSEY

RUNNING A BUSY HAIR SALON IS

ONE THING, BUT LEAH DOUBLED

THE CHALLENGE AND OPENED A

BEAUTY SALON ACROSS THE ROAD

TO EXPAND HER BRAND

It’s a balancing act running two

separate salons and being a single

mum of two children, but luckily I love

what I do. It’s essential to have a business

plan. I have plans for everything, including

marketing, team training and the salon. I decide

what I want the salon to achieve and then break it down

into monthly goals. I still work on the salon floor, cutting

hair three days a week, and I work one day at my home

office and one day on reception at my beauty salon. To be

honest I could work full time on the business, as a lot of

owners I know do, but I love seeing clients and I think it’s

important to show the team that you are one of them, too.

“I’ve used a software system rather than paper diary in

my salons since I opened 10 years ago. It’s one of the best

investments you can make for any business as it keeps

control of stock, staff hours and holidays as well as client

details, history and record details. I use it to make reports

for me and the team, so everyone can see their progress,

which is motivating and helps them earn more. It all adds

up and is crucial to running a profitable business.”

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CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Get organised

Don’t let admin keep you from running the business of your dreams

SO MANY BUSINESS OWNERS rue the fact that the dayto-day

running of the place requires so much time away

from the salon floor, from doing what they love. Don’t let

paperwork get in the way of creative work: Treatwell offers

partners a wide variety of tools to free up time, so you can

focus on creating the best customer experiences possible.

Find everything you need to run your business beautifully

in one place with Treatwell’s acclaimed salon software,

Connect. With digital diary management you can stay on

top of who’s with which client, and when. Take the hassle

out of legalese with GDPR-secure client listing and database

management. You can even implement systems to manage

and track cash flow in and out.

Ever wish you could have a handy summary of how

your business is progressing by week, month or year?

Treatwell can clearly layout your sales and performance, and

consultative business advice is always on offer to identify

where your business could grow and improve. The Treatwell

toolkit has a big impact – it puts you back in the driving seat

and gives you more time to devote to your creativity.

FREE UP TIME TO SPEND IT WHERE YOU’D LIKE TO WITH TREATWELL’S TOOLS.

DISCOVER FOR YOURSELF AT TREATWELL.CO.UK/2020

CREATIVE HEAD

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Go big

Give limp-haired clients extra oomph with

the new JoiFull collection from JOICO

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THE SEARCH FOR a volume-boosting product range that doesn’t leave you

with a sticky, unworkable head of hair never seems to end. Your clients have

the same search; desperately looking for a miracle in a bottle that they can

easily work into their routines at home. Well, big, bouncy blow-out clients

will be clamouring for the new JoiFull collection from JOICO. This terrific

trio is the perfect combination to create hair with envious body and a lush

finish. It’s as easy as one, two, three…

CREATIVE HEAD ADVERTORIAL

1. Foundation

for fullness

The JoiFull Volumizing Shampoo lays

the groundwork by gently whisking

away the oils, pollutants and grime

that weigh down hair. Unlike many

volumising shampoos, this thick lather

won’t strip hair of moisture while it

cleanses. Clients are left with a plush

feel that’s naturally nourished and light.

2. Nourished hair

for healthy volume

A heavy conditioner will leave thinner

locks looking lank, so this formula

has been created to enable airy,

touchable body without weighing hair

down. Clients will love how this lightas-a-feather

conditioner leaves fine

hair feeling stronger, tangle-free

and looking super-shiny.

3. Volume and

bounce in a blast

Dreaming of a hero styling product that

gives body, bounce and fullness with

no sticky residue? JoiFull Volumizing

Styler is all of this and more – a

game-changing hybrid that combines

the glide of an airy crème with the

moulding power of a gelée. There’s also

thermal protection up to 230°C.

The brains behind the body

SmartRelease technology by JOICO means power-packed natural ingredients are slowly released throughout the day,

helping to protect hair against recurring damage caused by daily wear and styling. Let’s look at what’s on the menu…

Rice protein – rich in amino acids, this helps to strengthen and thicken hair for a fuller feel and visible lift.

Bamboo extract – fibrous and rich in silica, it helps to build volume while promoting thicker, stronger and

shinier strands.

Lotus flower – full of strength-building protein, magnesium and potassium, this helps to improve healthy

appearance and elasticity.

Go big and go home with the new JOICO JoiFull Volumizing collection.

To discover more, call 0845 071 2326 or visit joico.com/joifull

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WELCOME

TO THE

WORLD OF

THE CURL

Everyone with curls knows that they need a little extra TLC to keep them looking

nourished and healthy. With the natural magic of Tea Tree Lavender Mint, you can

bounce those bends back to life!

A new regimen and seven new products infused with naturally-derived ingredients,

Tea Tree Lavender Mint is a game changer. Made with monoi, pequi and jojoba oils to

nourish and help fight the dreaded frizz, these hydrating heroes provide essential

moisture to tame waves, curls and coils, and leave textured hair shiny, healthy

and conditioned.

And the goodness doesn’t stop there – this collection features strictly no animal

testing, is vegan, sulphate-free and is colour safe, too. Are you ready to play

minty matchmaker and introduce your curly-haired guests to their new BFF?

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CREATIVE HEAD ADVERTORIAL


RICH

REWARDS

WASH, TREAT AND STYLE WITH THE TEA TREE LAVENDER

MINT COLLECTION AND PUT GUESTS IN SEVENTH HEAVEN

EVERY GREEN BOTTLE in the

Tea Tree Lavender Mint collection

offers a soothing aromatherapy

experience with pampering

lavender, peppermint and tea tree

oil, alongside a Lavender Mint

fragrance that indulges the senses

and relaxes the mind and spirit.

But it’s the terrifi c trio of nutrientrich

oils that’s the secret to the

swish. Monoi oil has been used

for centuries on skin and hair, and

is made by soaking the petals

of Tahitian gardenias in coconut

oil. The traditional recipe calms

and smooths unruly hair with a

heavenly scent. Extracted from the

seeds of the pequi fruit, pequi oil

is a Brazilian miracle oil that leaves

hair smooth and silky. It’s rich in

nutrients and antioxidants – ideal

for healthy-looking hair.

And iconic jojoba oil is full of

vitamins and minerals, produced

from the seed of the jojoba plant.

It mimics the natural oils found in

hair, making it an ideal part of your

guest’s routine. There are seven

steps to curly-haired heaven – let’s

start on the path to perfection…

Wash with care

Lavender Min t

Moisturizing Cowash

A creamy, no-lather rinse that gently cleanses the

scalp and nourishes for added manageability.

TOP TIP!

Cowash hydrates and

conditions hair without

disrupting the natural curl

pattern or weighing hair

down. A gentle cleansing

conditioner, it's best

used between regular

shampoo routines

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CREATIVE HEAD ADVERTORIAL


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FRIENDS

CREATIVE HEAD ADVERTORIAL

WITH

BENEFITS

IT’S HARD FINDING your

perfect match. Speak to

your curly-haired guests, and

they’ll tell you how long they

have searched for The One.

They’re on a quest to unearth

that ideal line-up of products

that has truly been created

with their curls in mind… and

want a specialist with specifi c

expertise to help them make

their hair look and feel healthy

and incredible every single day.

Textured hair guests love

the Tea Tree brand already,

reaching for the Tea Tree

Special Shampoo for a weekly

wash. Now, with Lavender

Mint, there’s the perfect match

for their needs, giving you a

great opportunity to share your

advice and tips to help them

properly care for their curls,

and to build their trust in you

for appointments to come.

Trea t curls like they mean the world!

TOP TIP!

For extra hydration, advise

your guests to use Lavender

Mint Overnight Moisture

Therapy to nourish, soften

and help get a restful

night’s sleep

Lavender Min t Overnight

Moisture Therapy

TOP TIP!

Before using styling

products, apply Lavender

Mint Nourishing Oil to the

lengths of the hair where

natural oil doesn’t

travel

Lavender Min t

Nourishing Oil

This hard worker restores and repairs as guests

sleep, so they wake up to healthy, hydrated hair.

A layerable, multi-benefi t oil, it absorbs quickly to

fi ght frizz, humidity and split ends as it smooths.

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WAVE HELLO

NOW IS THE perfect time to

shout out how much you love

working with textured and

curly hair. With campaigns

to make high street salons

texture-neutral gaining

ground, it’s never been more

important to ensure your team

is skilled and ready to service

every guest sitting in their

chair. Is your salon prepared

for that?

Book product education

to teach your team the tips

and tricks they need so that

you have an army of experts

on hand for textured haired

guests to trust and rely on.

It’s a brilliant opportunity

to build your business, too.

Offer a Lavender Mint Wash

House experience at the

basin, providing a sensorial

and pampering cleanse to get

everything started. But what

about additional treatments

and style menus for curly

haired guests to select from?

You can easily begin a curl

education service as an addon

bonus, so guests can learn

how to care for their hair at

home, all thanks to you and

your team of specialists.

Just think how your guest

will feel, knowing they are

welcome, that you have the

answers to hair maintenance

problems and you have the

products that deliver.

Feels good to make a

difference, right?

No frizz? Yes please!

Lavender Min t

Taming Cream

Shape and nourish curly hair without weighing it

down, for controlled natural styles or blow-drys.

Lavender Min t Curl

Refresh Foam

Refresh second-day hair for extended styling,

enhancing natural hair and revitalising curls.

Lavender Min t

Defining Gel

Provide deep hydration to enhance texture, lockout

humidity and define curls without crunchiness.

Lavender Min t

Moisture Milk

A creamy fluid that adds layerable moisture,

shine and definition to refresh hair.

CREATIVE HEAD ADVERTORIAL

ENSURE YOUR SALON HAS THE PERFECT PAMPERING PARTNER FOR GUESTS WITH TEXTURED AND CURLY HAIR WITH

NEW TEA TREE LAVENDER MINT – TLC FOR TRESSES HAS NEVER SMELLED SO GOOD! TO FIND OUT MORE, CONTACT

SALON SUCCESS ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK #PMTINGLE @PAULMITCHELLUK

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Since 2000

O n e

V i s i o n

TO CELEBRATE THE START OF OUR 20TH BIRTHDAY YEAR, WE ASKED 20 VISIONARIES TO SELECT

THEIR OWN FAVOURITE WORK FROM THE PAST TWO DECADES OF THEIR CAREER. IN NO WAY RANKED,

IT’S A SPELLBINDING MIX OF TALENT, ARTISTRY AND INVENTION. EVERY PICTURE TELLS A STORY…

1“This collection is particularly close to my

heart as it showcases what I’m about as

hairdresser – how to wear your hair and send

a message at the same time. This image

shows how beautiful hair can be while still

projecting strength. This is just so simple

and beautiful and screams beautiful hair.

When I create a collection I want you to feel

something and this one, entitled Armour, is all

about using your hair as armour to conquer

the world.”

LISA FARRALL, WIG LONDON

HAIR Lisa Farrall. MAKE-UP Suhyun Kang. PHOTOGRAPHY Luke Nugent.

2

“This image was the fi rst women’s

shoot I ever did with my dear friend, the

photographer Wolfgang Donald Mustang lll.

After the shoot he asked if he could crash

on my couch for a few weeks… and ended

up there for two years. Those were great

times, He inspired me to open my fi rst

salon in Soho and it was his idea to have a

massive picture of a dog on the back wall,

which later became my brand’s logo. I’ve

always loved this image, even after 20 years

it still feels fresh.”

LEE STAFFORD

HAIR Lee Stafford. PHOTOGRAPHY Wolfgang Donald Mustang III.

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HAIR Anthony Mascolo. MAKE-UP Pat Mascolo. PHOTOGRAPHY Alex Barron-Hough.

3“When

TIGI launched colour it gave me a new creative

medium to play with. Colour has never been my thing,

I’ve always had experts to achieve colour concepts

for my work. However, I appreciate the power it brings

to a cut and its importance in creating an image, so I

came up with the idea of showing colour through spray

painting. My wife Pat and I worked on the concept

together. We started with a pure white bob wig,

spraying the sharp shape with our chosen colours and

Pat created the make-up looks to continue the theme.

We used the concept for our launch presentation and

spray-painted the model live on stage. It was a great

way to express the power of colour.”

ANTHONY MASCOLO, TIGI

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69


HAIR Neil Moodie. STYLING Cathy Kasterine. MAKE-UP Sam Bryant.

PHOTOGRAPHY Corinne Day. First published in Vogue Italia.

4“My favourite image is from March 2006,

taken by Corinne Day for Vogue Italia. The

shoot was inspired by images of Twiggy

from the ’60s. Carol Sippel, the model,

was having a moment, being shot by

everybody and walking a lot of shows. She

had shoulder-length hair and we decided

to try a short wig on her. I cut the wig into

a Twiggy-esque short cut but Corinne and

I thought it was a little too literal. The stylist,

Cathy Kasterine, liked it so there was a bit

of a battle over whether we kept it or not!

I suggested that we make the look more

modern. Cathy was against the idea but

she had to leave the shoot for a few hours,

so while she was gone I cut the wig shorter

anyway and we re-shot all the pictures we’d

done already! When Cathy returned she

soon realised it did actually look better, and

when the shoot came out, everybody was

raving about Carol’s new haircut as they

thought it was her own hair. I still love it to

this day. It feels timeless.”

NEIL MOODIE

HAIR Charlotte Mensah. MAKE-UP Lan Nguyen-Grealis. PHOTOGRAPHY John Rawson.

5

“This image is from my Afro-future collection

and it represents everything that I stand

for – it’s creative, powerful and feminine. It

is symbolic for many reasons and is a piece

of art close to my heart. Not only does it

reflect my journey to empower women, it

also gives women of colour a voice through

hair. I love this look because it’s timeless,

recognisable and utterly iconic.”

CHARLOTTE MENSAH, THE HAIR LOUNGE

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CREATIVE HEAD


“This image, The Kitten, is important to

me because of the time it represents in

my career. It was part of my first collection

for Headmasters after becoming creative

director. I was tasked with giving the group

a modern and impactful edge, and this

image appeared in all its windows. It really

was a project of passion with Headmasters

PR Laura Hinton and we had the image

made onto postcards and sent to the

beauty press. Elle put it on its office wall,

in the magazine and booked into see me.

This changed my career overnight. I met

Lorraine Candy, then editor in chief, and

began to cut and colour her hair. I was part

of Guido’s session team at the time and

the feeling of The Kitten, with its strong

‘60s vibe, was directly influenced by his

incredible work. To this day I get asked

for The Kitten. It represents what I love in

hair: a little coquettish, head turning and,

of course, a major blowout, which came to

define my career.”

ZOË IRWIN, JOHN FRIEDA SALONS

6

HAIR Mark Mciver.

HAIR Zoë Irwin. STYLING Ziad Ghanem. PHOTOGRAPHY Ram Shergill.

7“This is one of favourite cuts, done

right in my SliderCuts shop. It’s a

classic and sophisticated, grown

haircut that allows the benefits of a

fade while not showing too much

skin like a skin fade would. Because

of how dark his hair is and the higher

level on top as well as the small

yet distinctive fade, you’re more

able to see the ‘waves’ around the

hair; which is the look we’re trying

to achieve. You can still see the

definition of his hair – even when it’s

jet black – from afar; and you can

even spot the fade from a mile away.

The structure of the shape up also

emphasises the angles and definition

of the cut.”

MARK MCIVER, SLIDERCUTS

2019

CREATIVE HEAD

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8

“This image was actually published

in an early issue of Creative HEAD!

It was a time when I realised that

a shoot with hair didn’t have to

conform to what we perceive as

‘right’. In fact it was so wrong –

but I love it! Often we try to

perfect or recreate imperfection

but then it looks contrived.

I miss the excitement and

disappointment that came from

using real film cameras…”

PAUL MERRITT

HAIR Paul Merritt.

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HAIR Errol Douglas MBE. MAKE-UP Kylie O’Toole.

STYLING Leticia Dare. PHOTOGRAPHY Andrew O’Toole.

9“This shot was from my Icons

collection, which was my

interpretation of some of music and

film’s most famous styles. This was

my take on Suzi Quatro’s ‘shag’ – the

layers, that rock ’n’ roll texture, the

effortless cool that’s usually far from

effortless to create! To me it ticks all

the boxes as it’s a technical cut but

styled in such a way to make it really

wearable. Shooting in black and

white was a huge deal for me at the

time as I worried about losing depth

and definition, but my photographer,

Andrew O’Toole, showed me some

shots by Tim Walker, whose work I

adore, and I was immediately sold!”

ERROL DOUGLAS MBE, ERROL DOUGLAS

HAIR COLOUR Josh Wood. HAIR STYLING Guido Palau. MAKE-UP Diane Kendal. STYLING Katie Grand.

PHOTOGRAPHY Liz Collins. Marc Jacobs A/W18. First published in Love.

10

“My favourite image comes from working on

the A/W18 collection for Marc Jacobs and

creating these highly technical hair colours,

which was both exacting in technique and

exciting creatively. This particular colour,

shot for Love magazine, worked with the

balance of the cut Guido created and,

for me, summed up the mood of Marc’s

collection perfectly for that season.”

JOSH WOOD, JOSH WOOD COLOUR

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HAIR Sam McKnight. PHOTOGRAPHY Nick Knight. First published in Vogue.

11

“This iconic image of Kate Moss was

taken by Nick Knight at the end of

a day’s shoot. It ended up as the

December 2000 cover of Vogue, a

dark silhouette printed on shiny gold,

echoing the Victorian cameos of the

past but with Nick’s exquisite lighting

picking out fine details of Kate’s skin

and eyelashes. The hair was effortless,

twisted up in an easy and laid-back updo

that’s synonymous with Kate and

the era. I feel that the simplicity adds a

certain reality to the image. It’s because

of this timeless quality that I chose this

image for the cover of my book, and

for this piece in Creative HEAD.”

SAM MCKNIGHT

2019

12

HAIR Anthony Turner. MODEL Sophie Metais. PHOTOGRAPHY Sarah Piantadosi.

“The image I chose is actually only

partially because of the hair. I selected

it because for me it represents female

empowerment. So often women are

depicted as being submissive within

a sexual context, but what this image

shows is that actually women harness

magical power and control because

they are so much more in tune with

their sexual truth... much more so

than men.”

ANTHONY TURNER

2019

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HAIR John Vial. MAKE-UP Hungry. MASK James T Merry. PHOTOGRAPHY Harley Weir. First published in Dazed.

13

“Much like Creative HEAD, the past 20 years

have been the most spectacular roller coaster.

Working alongside some of the world’s most

extraordinary visionaries in art, music, fashion

and architecture, we have strived to surround

ourselves with the best in class. Together we

have tried to push the boundaries of creativity

and elevate our craft to where it truly belongs, a

part of the arts. And again, like this magazine,

I also believe you’re only as good as your last

body of work. This photograph shows my latest

collaboration with Björk for a tour. She is like all

true creatives and envisions the whole picture,

of which hair is very much a part. Working with

her has been another honour, just as it is each

time my work is featured in Creative HEAD.

Happy birthday!”

JOHN VIAL, SALON SLOANE

CREATIVE HEAD

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14

“I loved everything about this

show for the 2018 L’Oréal

Colour Trophy Grand Final…

and creating this wig was not

easy! I worked with my longtime

wig collaborators Kevin

and Gerry to create this dream

afro. I had worked with the

model, Teneka, many times

before and knew that she

would carry it off. We were over

the moon with the final result!”

ADAM REED, ADAM REED HAIR

HAIR Syd Hayes. STYLING Katie Grand. PHOTOGRAPHY Mert & Marcus. First published in W.

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HAIR Adam Reed. ASSISTANTS Ellenora Dean and Ryan Steadman.

15

“This has to be one of my most

favourite images of the past 20

years because the team was

incredible. Mert & Marcus, who

have been some of the most

influential photographers in the

fashion world; along with Katie

Grand, an incredible stylist; and

Vittoria Ceretti’s incredible face, of

course. I walked into the shoot, as

with many shoots, with no idea of

any concept or reference and hair

was key! I was told to create... and

it had to be big and beautiful!”

SYD HAYES

CREATIVE HEAD


16

“This image of Lana Del Rey taken by Sean

and Seng in April 2012 was one of my first big

editorials. I remember feeling really nervous

as I’d not long finished assisting and had

been following the photographers’ work for

a long time. There was a luxurious, ’60s feel

to the story, so the prep required a lot of

work, a combination of Japanese padding,

extensions and lots of backcombing. It was

the start of our love for these shapes and was

the inspiration for Lana’s first European tour,

playing with elevated shapes, head pieces

and accessories. It was such a creative

moment and one that really kick-started my

career. I am so grateful still for all the training I

received when I was assisting Sam McKnight

and Eugene Souleiman.”

ANNA COFONE

HAIR Anna Cofone. PHOTOGRAPHY Sean and Seng. First published in Interview.

HAIR Luke Hersheson. MAKE-UP Charlotte Tilbury. PHOTOGRAPHY Mert & Marcus. For Missoni.

17

“This image for Missoni was really my big

break into the top end of fashion. It was shot in

September 2001 by Mert & Marcus, the model

was Gisele and the make-up artist was Charlotte

Tilbury. Even though this image is verging on

20 years old it still seems modern and ahead of

its time; the beachy texture and bleached ends

were a sign of things to come. I set the hair

using Bumble and bumble Surf Spray to give a

matt, dried out texture – that was also super-new

at the time and it’s become a staple today.”

LUKE HERSHESON, HERSHESONS

CREATIVE HEAD

77


HAIR Johanna Cree Brown. MAKE-UP Hila Karmand.

STYLING Kieran Partise. PHOTOGRAPHY Grant James Thomas.

18

“This marked a departure from how I normally

approached my work and how I hoped to

continue to connect with the world of fashion

and art. Alexander McQueen had just released

his ground-breaking Plato’s Atlantis S/S10

runway collection – I instantly fell head over

heels for the world he had created. I spent

the best part of a month hand-painting wefts,

drawing my inspiration from the designer’s

digitally overlaid and distorted prints. The

colours were supernatural and I loved that.

It took a further year for me to find the perfect

storm to showcase the print, the right shoot

concept, model and application of colour to

hair shape. And when we shot it everyone just

went ‘wow’. I will never forget that moment!”

JOHANNA CREE BROWN, TREVOR SORBIE SALONS

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HAIR Antoinette Beenders. COLOUR Bruno Ellorrioroz.

MAKE-UP Dele Olongvela. STYLING Damian Foxe.

PHOTOGRAPHY Miguel Reveriego.

19

“This picture was taken by

Miguel Reveriego in 2008 in

London, at Spring Studios. At

the time Miguel and I wanted to

do high-contrast images for a

collection with an editorial vibe –

this is one of the eight images

that we shot that day. The

model had waist-length hair and

I decided to just go for it and

make the hair as big as I could.

For me, the simplicity speaks

volumes – high contrast and a

simple shape – isn’t that what a

hair image should be all about?”

ANTOINETTE BEENDERS, AVEDA

HAIR Mark Hayes. STYLING Jonathan Kaye. MAKE-UP Petros Petrohilos. PHOTOGRAPHY Lachlan Bailey.

20

“Rachel, the model in the photograph,

was my favourite to collaborate with. Fun,

super-intelligent and stunningly beautiful.

There was high expectancy of the image

as it was to be the lead of the newlydeveloped

Sassoon Professional product

line. I decided on a layered look that

accentuated Rachel’s head’s natural curve

and outlines to provide an architectural

frame for her face. The raven black colour,

red outfit, white background and glossy

skin complete the image. It is gamine and

elegant, very much my signature style, I am

extremely proud to have heard it referred to

as my own Five Point cut.”

MARK HAYES, SASSOON

CREATIVE HEAD

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CREATIVE HEAD


NOMADIC

WINTER

A Richard Phillipart & Stella Morais hair story

WANTING TO BLUR the lines between hair and fashion photography, long-time collaborators Richard Phillipart

and Stella Morais embarked upon an epic tale of travel, texture and nature. The hair looks are inspired by a

nomadic lifestyle, collecting influences and directions from across the globe and merging these with natural

elements to reflect the beauty of the wild world. Shot on location in Snowdonia National Park in Wales and

supported by BaByliss PRO, the team battled the elements to create their art. “The images presented in our

collection reflect how we see modern hair photography,” explains the duo. “No longer is there a need for sterile

headshots captured in a studio. Hopefully this will inspire people to create beautiful photographs of beautiful

hair for their collections, rather than relying upon shooting the same old imagery.”

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STORY PRODUCER AND HAIR Richard Phillipart, using BaByliss PRO and the Babyliss 9000

cordless styling iron. ART DIRECTION AND PHOTOGRAPHY Stella Morais.

STYLING Amii McIntosh. MAKE-UP Miranda Baron. HAIR ASSISTANTS Bailey Humphreys

and Miles Twist. PHOTOGRAPHY ASSISTANT Annemarie Sterian

WATCH go online to see the film,

exclusively at creativeheadmag.com

CREATIVE HEAD 89


Welcome to the

#badsalon

‘Something Sub-Standard’ – presented by Creative HEAD, hosted

by Ky Wilson and in association with BaByliss PRO – was strange

and provocative and had a serious message to share about

our industry. But, boy was it fun – Creative HEAD

publisher, Catherine Handcock, recalls her experience

“’It’s about time you got your roots done, love!’ shouted the driver of

the Ford Transit van as I made my way across the road to Curl Up

and Ky, the new pop-up salon designed by Ky Wilson, where I’d

booked in for a cut and colour. I did a double-take as I stepped

over the homeless girl sat hunched on the pavement – a trainee

hairdresser unable to live on an assistant’s wage. I had no idea

what I was letting myself in for on this chilly night in south

east London, but what I did know was that everything was

running late and I – like the dozens of others in the queue

to get in – was beginning to feel distinctly uncomfortable

about what was about to happen. As it turned out, with

good reason…

90


Bad start

“Pushing open the door to the salon, I

was met by chaotic scenes as receptionist

‘Elise’ juggled a steady stream of stylists

running late with clients trying to pay and

newly arriving guests needing to be dealt

with. An angry client with foils in her hair

roamed menacingly around complaining

loudly about how this salon had ruined her

colour and that if we had any sense we all

should leave immediately – it was Kathy

Burke meets Crimewatch’s Fiona Bruce.

I brought up the fact my appointment

was running 40 minutes

late, Elise responded with

a withering look and a

command to “take a seat”

in reception. And she called

me Cathy. No one calls me

Cathy. It makes my skin crawl.

I found a chair and buried

myself in a magazine

called Insecurity…

CREATIVE HEAD

91


#badsalon

Bad advice

“When I was called through it turned out my appointment

was with ‘Tallulah’, a hyper-intense, super-excitable stylist

who asked me lots of questions but didn’t listen to what

I had to say. She decided – despite my protestations,

but backed up by her gum-chewing colleagues – that

I should go ‘charcoal black’, and proceeded to apply

the colour to my head. I was completely unnerved.

This should not be happening, but it was. I stared in

amazement at what was going on around me. There was

hair all over the fl oor. Lipstick-stained coffee mugs and

half-eaten fruit in the work trolleys. Posters on the wall

promoting discounted colour appointments. A stylist,

‘Agata’, was slumped red-eyed in a chair, comatose

from a ‘heavy night out last night…’ I was taken to the

backwash where someone tipped a glass of water over

me. I asked about aftercare for my new colour. “Here’s

your aftercare,” said Tallulah and gave me a hug.

And so it ended. I emerged from Curl Up and Ky with

a £400 bill and a colour stain around my hairline. I

was surprised, maybe even in shock and possibly a

little bit angry. But then, Curl Up and Ky was always

trying to provoke a reaction – and that’s exactly

what happened. As more and

more ‘clients’ emerged from

the salon, our hideous

experiences were all we

could talk about – the

bleached towels, the

‘gone-off’ milk in the

coffee, the fact we’d been

recommended a product

that wasn’t available…

WANT TO SEE MORE #BadSalon?

Visit creativeheadmag.com for videos

and picture galleries!

92


Bad times

“And there were more thought-provoking

installations at the after-party – a poster

promoting terrible freelance bosses; two

hairstylists spraying a wig with fake hairspray

and wearing gas masks to highlight the toxic

work environment; ‘Pull Me’ hair extensions

protruding through a hole in the wall… and

attached to a girl on the other side, who

screamed every time someone gave her

hair a tug – raising questions over ethical

sourcing of hair extensions; a helium balloon

with the word ‘ego’ written on it just waiting

to be popped…

Good show!

“‘Something Sub-Standard’ was a brilliantly

quirky, tongue-in-cheek black comedy

highlighting aspects of the hairdressing

Build and set design Charlie Lambert-Smith, Otis Evans, Oliver Bailey, Ed Hanman, Sophie Simpson. #badsalon

experience actors Rafaella Hutchinson, Les Collins, Abby Thomas, Alexa Wall, Elise Roth, Shelley Sumner, Jenna Marie

Shafer, Tallulah Bond, Kevin Martin, Molly Gregorious, Rosie Barber, Agata Nielsen, Courtney Jones, Bella Peters, Flora

Riddle, Elbie van Eeden. Installation area Twinks Burnett, Alex Bowra, Tom Fallon, Jayde Collins, Luke Pluckrose

industry – a hideous carnival of bad service,

ridiculous product claims and exploitative

employment practices. By cleverly putting

real hairdressers into clients’ shoes, it

certainly achieved its aim of prompting

conversation. The question now is, will it

help to promote change?”

PSAs we all know, Ky Wilson is

all about collaborations. “Something Sub-

Standard” was presented by Creative HEAD

in an exclusive collaboration with BaByliss

PRO, and it’s worth noting that, as well as their

#badsalon experience, every client was treated

to a free bar, burgers from Burger Bear – and

a BaByliss PRO goody bag, presented by the

charming Elise on reception.

CREATIVE HEAD

93


Strutting that

@my.haircareofficial look

at @vinandomi A/W19

Blonde beauty @luci.bh

keeping things cool after her

colour refresh #myhaircare

All smiles with @rob-my.haircare (right)

in Singapore for the Sephora press tour

BTS sneak-peek during

#LFW with @vinandomi

In the

frame

Session stylist and educator

Denis Kovalyov, co-founder of

My.Haircare (@my.haircareofficial),

snaps away

On the road again for a

fun-filled day of education

#infusemycolour

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Had a great time with the

gorgeous @izaraaishahofficial

for our latest launch

@-rutheve serving cute

winter vibes – gorgeous,

golden locks! #repost

Stateside-bound for

@cosmoprofbeauty – there’s

always time for a catch up

with @erin-jahns

Hard at #werk backstage.

Vin - Omi always bring the

colour during #LFW

So excited to spend the day

at our Selfridges pop-up in

London #crueltyfreebeauty

94

CREATIVE HEAD


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