2018 Recap - AutoMobility LA + Los Angeles Auto Show

2018RECAP
DISCOVER AUTOMOBILITY LA
automobilityla.com/recap
DISCOVER LA AUTO SHOW
laautoshow.com/recap

WELCOME
AutoMobility LA + Los Angeles Auto Show 2018

CONTENTS
1
2
4
6
10
11
14
18
20
22
24
26
29
31
36
38
About AutoMobility LA
Noteworthy Stats & Figures
Breaking News
Vehicle Debuts
Media Snapshot
Media Buzz
B2B Attendee Overview
Press & Trade Events
AutoMobility LA Conference
Code AutoMobility LA
Top Ten Automotive Startups
Beetles & Breakfast
About Los Angeles Auto Show
Activations & Events
Celebrities
B2C Attendee Overview
Social Media Statistics
47 PHOTO: RIVIAN PRESS CONFERENCE

PHOTO: BMW PRESS CONFERENCE
ABOUT AUTOMOBILITY LA
Formerly referred to as the “Los Angeles Auto Show’s Press Days,” AutoMobility LA
features vehicle debuts, auto-tech exhibits, competitions, speakers and networking
events over the course of four jam-packed days. Held in Los Angeles — the nation’s
top car-buying, luxury and EV market — AutoMobility LA is where the who’s who of
mobility meet to gain insights, break news and do business.

NOTEWORTHY STATS & FIGURES
‣ Despite reports of automakers pulling out of auto shows, the Los Angeles
Auto Show remained a “must attend” event for brands to reach influencers
and buyers in the nation’s top car-buying and EV market.*
‣ AutoMobility LA expanded its roster of participating brands and served as a
global launchpad for new and established automakers including Audi, BMW,
BYTON, Jeep, Porsche, Rivian and Toyota to unveil new vehicles and make
important announcements.
‣ In addition to 66 debut vehicles, AutoMobility LA became a global stage for
more than 20 C-level executives from companies including Amazon Alexa
Automotive, Aston Martin Lagonda, BYTON, Electrify America and Honda
R&D Americas to share industry insights.
‣ AutoMobility LA’s Technology Pavilion featured big data/cloud computing,
connected car services and technologies, infotainment, safety, software and
transportation service/solution providers; it also became the preferred venue
for new automakers to unveil their vehicles.
‣ Approximately 26,500 media and industry professionals from 58 countries
attended AutoMobility LA over the course of four days.
‣ TribalScale’s in-car, AI-driven e-commerce platform received the $40,000
grand prize at “Code AutoMobility LA” — AutoMobility LA’s annual
hackathon, presented by General Motors and Visa and supported by the
City of Los Angeles.
‣ AutoMobility LA’s Top Ten Automotive Startups competition was
presented by Plug and Play Tech Center and SiriusXM Connected Vehicles
with support from Audi and URBAN-X. Thor Trucks, a Los Angeles-based
transportation lab focused on electric solutions for commercial fleets,
received the $15,000 cash prize and top honor at the fifth-annual
competition.
‣ Green Car Journal, Hispanic Motor Press Foundation, Kelley Blue Book,
and NACTOY (North American Car, Utility and Truck of the Year Awards)
formally announced their 2019 award winners/finalists at AutoMobility LA.
*JD Power (2018)
‣ AutoMobility LA 2018 served as a hub for partner events including Car
Design Forum LA presented by Car Design News, MediaPost’s Marketing:
Automotive Conference, Securing Mobility Summit presented by Suits &
Spooks and the Women in Automotive Conference.
2
21

LEFT PHOTO: TOYOTA PRESS CONFERENCE
RIGHT PHOTOS: GREEN CAR OF THE YEAR, VOLKSWAGEN PRESS CONFERENCE
“ “…the Green Car of the Year was
awarded at the Los Angeles Auto Show.
The Green Car Journal honor is
considered a major award among
automakers. It goes to those who can
create the most interesting vehicles
that pollute little and are fuel efficient.”
— USA TODAY

BREAKING NEWS
27 Press Conferences & Announcements
TUESDAY, NOVEMBER 27
AutoMobility LA Top Ten
Automotive Startups Award
BYTON
Code AutoMobility LA Winner
Announcement
Luminar
Rivian
Vulog
WEDNESDAY, NOVEMBER 28
Audi
BMW
Hyundai
Jeep
Kia
Lincoln
Mazda
Mercedes-Benz
Mitsubishi
Nissan
North American Car, Utility &
Truck of the Year Finalists
Porsche
Toyota
Volkswagen
Volvo
THURSDAY, NOVEMBER 29
Galpin Ford
Green Car Awards by Green Car Journal
Icona Design Group
Karlmann King
Polaris Slingshot
Volvo
West Coast Customs
4
21

PHOTO: JEEP PRESS CONFERENCE
“ “While other auto shows could not be
more boring or are at the brink of losing all
their relevant content, it is looking totally
different at this year's L.A. Auto Show.
Manufacturers from the US, Asia and Europe
have more debuts in their luggage for the
show than they have had in a long time.”
— STERN.DE (GERMANY)

VEHICLE DEBUTS
66 Debut Vehicles Featured in Los Angeles
GLOBAL DEBUTS
NORTH AMERICAN DEBUTS
AUTO SHOW DEBUTS
Audi e-tron GT
BMW 8 Series Convertible
BMW M340i
BMW Vision iNext Concept
BMW X7 Sports Activity
Vehicle
Cadillac Escalade Sport
FIAT 500x
Ford Mustang BULLITT Steve
McQueen Edition
Honda Passport
Hyundai Palisade
Jeep Gladiator
Kia Soul
Kia Soul EV
Lincoln Aviator
Lincoln Aviator Grand Touring
Mazda3
Mercedes-AMG GT
Mercedes-AMG GT R PRO
Nissan Maxima
Nissan Murano
Porsche 911 Carrera 4S
Porsche 911 Carrera S
Porsche 911 GT2 RS
Clubsport
Rivian R1S
Rivian R1T
Toyota Prius AWD
Volkswagen Beetle Final
Edition Convertible
Volkswagen Beetle Final
Edition Coupe
BMW X5
BYTON K-Byte
Icona Design Group Nucleus
Kia Niro EV
Lexus LX Inspiration Series
Mercedes-Benz GLE SUV
Mercedes-Benz Sprinter
MINI John Cooper Works Hardtop
Knights Edition
Mitsubishi e-Evolution Concept
Porsche Macan
Toyota Avalon TRD Edition
Toyota Camry TRD Edition
Toyota Corolla Hybrid
Volkswagen Golf GTI Rabbit Edition
Volkswagen I.D. BUZZ CARGO
Concept
Volvo 360c Concept
BMW 8 Series Coupe
BMW Z4
BYTON M-Byte
Genovation GXE
Infiniti Prototype 10 Concept
Maserati Levante GTS
MINI Cooper S Clubman All4 Starlight Edition
MINI Cooper S Hardtop Ying-Yang Edition (Black)
MINI Cooper S Hardtop Ying-Yang Edition (White)
Polaris Slingshot Grand Touring
Polaris Slingshot S
Polaris Slingshot SL
Polaris Slingshot SLR
Porsche Panamera GTS
Porsche Panamera GTS Sport Turismo
Subaru BRZ Series Brand Special Edition
Subaru Crosstrek Plug-in Hybrid
Toyota Camry Nightshade
Toyota Corolla Sedan
Toyota Highlander Nightshade
Volvo S60
Volvo V60 Cross Country
6
21

LEFT PHOTO: BYTON PRESS CONFERENCE
RIGHT PHOTOS: AUDI E-TRON, BYTON VEHICLE INTERIOR

ELECTRIFYING CHANGE
Impressive Electric Debuts in the Nation’s Top EV Market
GLOBAL DEBUTS
Audi e-tron GT
BMW Vision iNext Concept
Kia Soul EV
Rivian R1S
Rivian R1T
Toyota Prius AWD
NORTH AMERICAN DEBUTS
BYTON K-Byte
Icona Design Group Nucleus
Kia Niro EV
Mitsubishi e-Evolution Concept
Toyota Corolla Hybrid
Volkswagen I.D. BUZZ CARGO
Concept
Volvo 360c Concept
AUTO SHOW DEBUTS
BYTON M-Byte
Genovation GXE
INFINITI Prototype 10 Concept
Subaru Crosstrek Plug-in Hybrid
8
21

PHOTO: AUDI PRESS CONFERENCE

MEDIA SNAPSHOT
Over 3,500 Journalists Covered AutoMobility LA in 2018
TOP NATIONAL & INT’L
Associated Press
TOP BROADCAST
ABC
LIFESTYLE-FOCUS
BuzzFeed
INT'L
47%
Forbes
Fortune
Los Angeles Times
Reuters
The Boston Globe
The New York Times
U.S. News & World Report
USA Today
Access Hollywood
CBS
CNBC
CNN
ESPN
Fox Sports
KTLA
NBC
Condé Nast
GQ
Mashable
Men’s Health
Men’s Journal
Playboy
The Hollywood Reporter
Vogue
GLOBALLY
BALANCED
Media Coverage
Breakdown*
(1.1.2018 - 1.1.2019)
U.S.
53%
AUTOMOTIVE-FOCUS
Automobile Magazine
Automotive News
TECH-FOCUS
CNET
Digital Trends
BUSINESS-FOCUS
Adweek
Bloomberg
31,931
NEWS STORIES* (as of 12.17.2018)
Automotive World
Car and Driver
Jalopnik
Motor Trend
Engadget
ExtremeTech
PC Magazine
SlashGear
Business Insider
Consumer Reports
Investor’s Business Daily
NPR
173
BILLION IMPRESSIONS* (as of 12.17.2018)
Road & Track
The Drive
Top Gear
TechCrunch
The Verge
WIRED
The Street
The Wall Street Journal
Time Inc.
10%
INCREASE IN ALT-FUEL COVERAGE*
(as of 12.17.2018) 10
21
*TrendKite 2018-2019 Report

NATIONAL MEDIA BUZZ
“The biggest buzzword in the automotive world these days isn't
cars, trucks or autos. It's mobility. Self-driving and electric cars
are just the start. It includes everything from scooters to "smart"
parking meters that can help drivers find empty spaces. At the
Los Angeles Auto Show…the focus is on all the technology not
only being poured into vehicles, but all things that go with them.”
“Los Angeles…is among the most popular U.S. auto shows partly
because Southern California is one of the largest car-buying
markets in the nation. The Los Angeles show also goes beyond
conventional automakers to feature the technology firms that are
influencing the automotive world with new electronics, computer
software and self-driving and electric-power designs.”
“It’s not your imagination: Cars really are becoming more capable.
A walk through the 2018 Los Angeles Auto Show reveals new
models in the pipeline that can drive themselves around town, on
the racetrack and even farther afield, using electricity to get there.
Automakers lifted the veil on several next-generation mobility
concepts at the annual show, which opens to the public on Friday.”
“The LA Show has it all from the all-new Porsche 911 sports car
to a Jeep pickup to three-row utes.”
LIFESTYLE MEDIA BUZZ
“Southern California and cars have been inextricably linked for
more than a century. The Los Angeles Auto Show began in 1907,
with 99 cars on display at the local ice-skating rink. Today, it
sprawls across…the Los Angeles Convention Center, boasting the
latest sports cars, SUV’s and electric technology.”
“The cars of the 2018 LA Auto Show handily outnumber the
trucks, but the trucks and SUVs are absolutely the bigger story.
This year's show hosted the debut of one of the most highly
anticipated vehicles of modern times, the Jeep Gladiator, as well
as a pretty compelling take on the all-electric on/off-road
adventure truck (Rivian R1S/R1T).”
“Everywhere you looked, there were SUVs as far as the eye could
see, even in automotive emission-policing California.”
11

AUTOMOTIVE MEDIA BUZZ
“The 2018 Los Angeles Auto Show ended up having a pretty
sweet combination of enticing future tech, good old-fashioned
‘Murican iron and some stuff that was a little bit of both.”
“The L.A. Auto Show generally wows, and the 2018 iteration was no
exception. Startup EV maker Rivian stole the show with an electric truck
and SUV pair, while Porsche debuted the new 911. The Honda Passport
drew immense interest, becoming one of the most-viewed articles in
weeks. And the Jeep Gladiator — the Wrangler pickup that Jeep fans have
been asking for — crawled onto its stage in a dramatic debut.”
“One characteristic that stands out from this year’s show is
variety. From fully electric concept SUVs to Jeep pickup trucks,
there’s something for everyone…Heck, there’s even a seductive
and glamorous Lincoln — yes, we said Lincoln.”
TECH MEDIA BUZZ
“The LA Auto Show 2018 wasn’t lacking in alluring supercars,
concepts, and EVs, but some of the cars stood head and shoulders
above the rest. Whether for their electric ambition, for putting a
fresh spin on a classic, or just for being drop-dead delicious, these
best-of-show models each have something to recommend them.”
“The 2018 Los Angeles Auto Show was a good one, with more new cars,
trucks and SUVs than one could easily shake a stick at. AutoMobility
LA…proved why it's one of the most important auto shows in the
calendar year by bringing out something new to entice just about
everyone who loves cars. Anyone who sets foot in the Los Angeles
Convention Center for the LA Auto Show…will not be disappointed.”
21
“From Audi’s striking new E-tron GT super saloon and BMW’s bold
Vision iNext concept, to the new Kia Soul, a tough new electric offroader
from startup Rivian, and an electric van from VW, the 2018
LA Motor Show had plenty to offer those looking for electric
powertrains over traditional internal combustion engines.”
“The annual Los Angeles Auto Show stands out as one of the most
important dates on the automotive calendar. The 2018 edition of the
event was bigger than usual because it followed an abnormally quiet Paris
show and preceded what’s shaping up to be the smallest Detroit show
ever. Car companies from all over the spectrum consequently chose Los
Angeles to unveil significant production models and futuristic concept
cars.”
12

““Los Angeles is the must-see auto show in the US.
California is the trendsetter for fashion, style,
movies, and cars. LA has a massive multi-ethnic
youth culture. California is the state most
concerned about the environment and traffic jams,
so buyers pay attention to EVs, plug-in hybrids,
and partially (soon fully) autonomous cars.”
— EXTREMETECH
PHOTO: AUTOMOBILITY LA NETWORKING RECEPTION

B2B ATTENDEE OVERVIEW
November 26-29, 2018
Manufacturer (Auto)
52%
Analyst
1%
Government
1%
Investor, Startup or Tech
3%
Academia
3%
26,500
INDUSTRY & MEDIA PROFESSIONALS
Dealer
3%
21
Advertising or PR
5%
Coder, Designer
or Developer
5%
Auto Industry
13%
Media
14%
14

“ “By renaming [the media days] to
AutoMobility LA the organizers have
shown an understanding that the auto
industry is in a state of disruption.”
— NZZ (SWITZERLAND)
PHOTO: AUTODESK VR EXPERIENCE

ATTENDEE SNAPSHOT
Diverse Cross-Section of Media and Industry
Acura
AEye
Airstream
Alfa Romeo
Amazon Alexa Automotive
Amazon Game Studios
ArtCenter College of Design
Aston Martin
Audi
Autodesk
AUTONOMY
BMW
BMW ReachNow
Buick
BYTON
Cadillac
Chevrolet
Chrysler
Dassault Systèmes
Design Spectrum
Dodge
Electric Visionary Aircrafts
Electrify America
EVgo
Facebook
Fast Company
Fiat
Forbes
Ford
Fortune
Garmin Automotive OEM
Genesis
Genovation Cars
GMC
Green Hills Software
GTAI Germany Trade & Invest
Honda
HyreCar
Hyundai
IBM
Icona Design Group
INFINITI
Jaguar
Kia
Land Rover
Launch Mobility
Lexus
Lincoln
Los Angeles Times
Lucid Motors
Luminar
Magna International
Maserati
Maven
Mazda
Mercedes-Benz
MINI
Mitsubishi
MOBI
Nissan
NVIDIA
Paramount Pictures
Plug and Play Tech Center
Polaris Slingshot
Porsche
Porsche Consulting
Prestone
Ram
RCO Engineering
Ridecell
Rivian
SAE International
SiriusXM Connected Vehicle
smart
Silvercar
Spireon
State Farm
Strategy Analytics
Subaru
Tesla
Tesloop
The Wall Street Journal
Thor Trucks
Toyota
Turo
u-blox America, Inc.
URB-E
URBAN-X
Visa
Volkswagen
Volvo
Vulog
West Coast Customs
what3words
Wired
Yamaha
16
21

““Since Los Angeles is one of the most important new-car
markets in the US, automakers introduced some of their most
important vehicles at AutoMobility LA (see the LA Auto Show)
this week. This meant lots of new crossovers and SUVs, but the
show was also an affirmation of automakers’ commitment to
alternative-fuel vehicles via key green debuts.”
— PC MAGAZINE
PHOTO: NACTOY AWARD PRESENTATION

PRESS & TRADE EVENTS
November 26-29, 2018
21
AUTOMOBILITY LA SIGNATURE EVENTS
AutoMobility LA Conference
AutoMobility LA Kickoff Party
AutoMobility LA Networking Breakfast
AutoMobility LA Networking Reception
Code AutoMobility LA presented by General Motors & Visa
Top Ten Automotive Startups presented by Plug and Play
Tech Center and SiriusXM Connected Vehicles
OFFSITE ACTIVATIONS & EVENTS
ALG’s True Car Reception at GRAMMY Museum
Audi Media Event at Ace Hotel
AutoConference LA Reception at InterContinental Hotel
BMW Media Event at City Market Social House
Genesis Media Event at The Edison
Honda Media Event at Valentine
Hyundai Party at Hotel Figueroa
Kelley Blue Book “Best Buy Awards” at Ace Hotel
Mazda Media Event at Neue House Hollywood
Motor Trend Event at Petersen Automotive Museum
Nissan Futures Event at Japanese American Nat’l Museum
Plug and Play Industry Reception at 1010 Wilshire
Porsche Media Event at Porsche Experience Center
Rivian Reception at Griffith Observatory
Turo Social Media Influencer Lunch at NoMad Hotel
ONSITE EXHIBITOR & SPONSOR EVENTS
Alfa Romeo & Maserati Media Reception
AutoMobility LA Networking Breakfast hosted by Toyota Mirai
AutoMobility LA Tech Tours presented by SBD Automotive
Beetles & Breakfast presented by Volkswagen
Car Design Forum LA presented by Car Design News
Coffee Break hosted by Auto Alliance
Food Truck Lunch hosted by Rivian
Green Car of the Year Award presented by Green Car Journal
Jeep Media Reception with Maria Menounos
MediaPost’s Marketing: Automotive Forum LA
North American Car, Utility and Truck of the Year Awards
Securing Mobility Summit (a Suits & Spooks event)
UCLA Anderson School of Management Event
Volvo Media Reception
West Coast Customs Media Reception
Women in Automotive Conference
YPO Hollywood Chapter Tour hosted by Galpin Motors
18

LEFT PHOTO: BLOCKCHAIN: THE CONNECTIVITY CURE PANEL
RIGHT PHOTOS: ASTON MARTIN LAGONDA’S LAURA SCHWAB, BACK TO SCHOOL PANEL

AUTOMOBILITY LA CONFERENCE
Discussions Around Autonomy, Connectivity, Electrification, Sharing and More
KEYNOTES
PANELS
2018 PANELISTS
Dr. Carsten Breitfeld, CEO & Co-Founder of BYTON
Giovanni Palazzo, CEO of Electrify America
Laura Schwab, President of Aston Martin Lagonda
— The Americas
Ned Curic, Vice President of Amazon Alexa
Automotive
Ted Klaus, Vice President & Executive Engineer of
Honda R&D Americas
Back to School: Meet NextGen Transportation Customers
Blockchain: The Connectivity Cure
Future Mobility and the Reimagined Car: Shared,
Autonomous and Electric
It Takes a Village to Create a Car: Defining a New Model
of Collaboration
The New Demands of Car Design
BMW ReachNow
Design Spectrum
Fast Company
Ford Dev. Program
IBM
Los Angeles Times
Lucid Motors
Magna International
Maven
MOBI
REI
Roadshow by CNET
SBD Automotive
Silvercar
Spireon
Strategy Analytics
Tesloop
The Wall Street Journal
Turo
URBAN-X
20
21

LEFT PHOTO: CODE AUTOMOBILITY LA AWARD PRESENTATION
RIGHT PHOTOS: VISA’S OLABISI BOYLE, CODE AUTOMOBILITY LA AWARD PRESENTATION
““TribalScale won the grand prize of
$40,000 for their in-car AI-driven
e-commerce platform which allows
consumers to purchase items directly
from the vehicle for curbside pickup,
eliminating parking needs.”
— L.A. BIZ

CODE AUTOMOBILITY LA
AutoMobility LA’s Signature Hackathon Presented by General Motors and Visa
“Code AutoMobility LA,” presented by General Motors and Visa, continued its reign as the only hack
hosted by an auto show. This year, a talented group of 140 developers had 28 hours between Nov. 25-26
to develop innovative technology solutions that assist drivers and their passengers get to destinations
safer and smarter, as well as make seamless in-car payments. Teams were given access to key insights and
application-programming interfaces (APIs) from Visa and General Motors to help with their creations.
TribalScale won the grand prize of $40,000 for their in-car, AI-driven e-commerce platform which allows
consumers to purchase items directly from the vehicle for curbside pickup, eliminating parking needs.
Also, Pit Stop placed second and received $30,000 for their machine learning predictive maintenance
solution for ride share drivers; EVHub placed third and received $15,000 for their monthly membership
plan that improves a consumer’s EV charger experience by eliminating the need for multiple apps.
2018 JUDGES
Charles Thomas, Chief Data & Analytics
Officer at General Motors
Jaclyn Trop, Automotive Reporter at Forbes
Jay Kim, Assistant General Manager at
Los Angeles Dept. of Transportation
Marco Pavone, Assistant Professor and
Director of Autonomous Systems
Laboratory at Stanford University
Mark Jamison, Senior Vice President of
Global Innovation and Design at Visa 22
21

““ This year's annual AutoMobility LA
pre-show techstravaganza once again
featured a competition for startups,
several of which got me scribbling in my
reporter's notebook.”
LEFT PHOTO: TOP TEN AUTOMOTIVE STARTUP AWARD PRESENTATION
RIGHT PHOTO: TECHNOLOGY PAVILION EXHIBIT, WHAT3WORDS PRESENTATION
— MOTOR TREND

TOP TEN AUTOMOTIVE STARTUPS
AutoMobility LA Startup Competition Presented by Plug and Play Tech Center and SiriusXM Connected Vehicles
Each year, AutoMobility LA selects ten standout startups — based on vision, innovation, perspective and
the likelihood of technology adoption as well as success — with the potential to shape the future of the
automotive industry. Presented by Plug and Play Tech Center and SiriusXM Connected Vehicles, the 2018
Top Ten Automotive Startups Competition grand prize winner received a $15,000 cash award to help
further grow their business. Supporting sponsors included Audi, Porsche Consulting and URBAN-X.
Thor Trucks, this year’s grand prize winner, is a Los Angeles-based mobility lab focused on electric solutions
for commercial fleets. “Outside the glitzy supercars and heavy-duty trucks that get all the headlines, there
are customers…that are excited about the potential of electric vehicles,” said Co-Founder Giordano Sordoni.
The judging panel included experts from Mercedes-Benz R&D North America, Plug and Play Tech Center,
Porsche Consulting North America, Sansea Consulting, Silvercar and SiriusXM Connected Vehicles.
TOP TEN FINALISTS
AEye
Affectiva
CARMERA
DarwinAI
Electric Visionary Aircrafts
Freer Logic, Inc.
Metamoto
Metawave Corporation
Thor Trucks (Grand Prize Winner)
what3words 24
21

PHOTO: BEETLES & BREAKFAST PRESENTED BY VOLKSWAGEN

BEETLES & BREAKFAST
A Celebratory Showcase of the Iconic Volkswagen Beetle
Volkswagen chose AutoMobility LA to announce the farewell tour for the iconic Beetle, a U.S. mainstay of
almost 70 years. The commemorative showcase featured nearly 30 Beetles on display — highlighted by
the 2019 Beetle Final Edition models — as well as complimentary food and live entertainment.
Alongside Los Angeles-based owners, Volkswagen collected a number of heritage Beetles dating as far
back as 1946, including (but not limited to) the 1969 Wedding Beetle, 1971 Meyers Manx and Americas
Rallycross-winning Beetle racecar.
“This is a great opportunity to highlight the heritage of the Beetle brand and to introduce the 2019 Beetle
Final Edition coupe and convertible to the media. Los Angeles is a perfect place to celebrate the Beetle
thanks to the long and lasting relationship between Californians and the brand,” said Derrick Hatami,
Executive Vice President of Sales and Marketing, Volkswagen of America.
26
21

CODE AUTOMOBILITY LA
Presented by General Motors & Visa
Sunday, November 25
WOMEN IN AUTOMOTIVE
CONFERENCE
Monday, November 26
SECURING MOBILITY SUMMIT
Monday, November 26
AUTOMOBILITY LA
NETWORKING RECEPTION
Monday, November 26
AUTOMOBILITY LA KICKOFF PARTY
Monday, November 26
TECHNOLOGY PAVILION
AUTO-TECH EXHIBITS
Monday & Tuesday, November 26-27
>>>

AUTOMOBILITY LA
KEYNOTES & PANELS
Tuesday, November 27
MEDIAPOST’S MARKETING:
AUTOMOTIVE CONFERENCE
Tuesday, November 27
CAR DESIGN FORUM LA
Wednesday, November 28
TOP TEN AUTOMOTIVE STARTUPS
Presented by Plug and Play Tech Center &
SiriusXM Connected Vehicles
Tuesday, November 27
VEHICLE DEBUTS &
AUTOMAKER EXHIBITS
Wednesday & Thursday, November 28-29
GREEN CAR OF THE YEAR
Presented by Green Car Journal
Thursday, November 29

ABOUT LOS ANGELES AUTO SHOW
Following AutoMobility LA, the Los Angeles Auto Show welcomes visitors from
Southern California and beyond to Los Angeles’ biggest annual gathering. Over the
course of ten jam-packed days, visitors come together to celebrate car culture,
connect with their favorite automotive brands, test drive the latest vehicles, explore
the nation’s largest public aftermarket showcase and even discover rideables and
transportation services that are changing the way we get from point A to B.
PHOTO: CROWDS AT THE 2018 LA AUTO SHOW

A PLAYGROUND
FOR L.A.
A PLACE TO DISCOVER
NEVER-BEFORE-SEEN
VEHICLES
VIP GUIDED TOURS
30

PHOTO: POLARIS SLINGSHOT: THE ULTIMATE JOYRIDE
ACTIVATIONS & EVENTS
Acura NSX GT3 Experience
Amazon Game Studios’ The Grand Tour Game
BYTON Test Rides
Chevrolet VR Homerun Challenge
Dodge Bondurant Challenger Simulator
Ford Mustang Bullitt Shoot
Hyundai Racing Challenge
Jaguar VR Racing
Lexus Customs’ DJ Performances
Mitsubishi and The Asher House Event
Paramount Pictures’ BUMBLEBEE
Polaris Slingshot: The Ultimate Joyride
SHOWTIME Wilder vs. Fury Weigh-In
Subaru and NKLA Dog Adoptions
Volkswagen GTI Challenge
Volvo 360c VR Experience
Volvo Dog Adoptions

WORLD-RENOWNED
CUSTOMIZERS
AND TUNERS
AN EXPERIENTIAL
SHOWCASE
TEST DRIVE 100+
NEW CARS
32

PHOTO: AMAZON GAME STUDIOS PHOTO: SUBARU & BEST FRIENDS ANIMAL SOCIETY ADOPTIONS PHOTO: JAGUAR LAND ROVER KIDS DRIVE

PHOTO: CUSTOMIZED RIDES PHOTO: CONSUMER TEST DRIVES 34

LEFT PHOTO: WILDER VS FURY — HEAVYWEIGHT WORLD CHAMPIONSHIP WEIGH-IN
RIGHT PHOTOS: MAGNUS WALKER, THE LAKER GIRLS

CELEBRITIES
21
Alex Choi | influencer (Daily Driven Exotics)
Alex Kinsey | singer (The X Factor USA)
Antron Brown | pro athlete (NHRA Top Fuel Champion)
Arnold Schwarzenegger | actor, politician, producer (Terminator)
Bobby Berk | interior designer (Queer Eye)
Born Dirty | musician, producer (Mad Decent)
Deontay Wilder | pro athlete (WBC Heavyweight Champion)
DJ Henry Fong | musician, producer (Mad Decent, OWSLA)
Dustin Brown | pro athlete (Los Angeles Kings)
Gabrielle Reece | pro athlete, model, actress (Elle, ESPN)
Kelly Dodd | actress (Bravo’s Real Housewives of Orange County)
Kristi Castlin | athlete (American Olympian)
Lance Stephenson | pro athlete (Los Angeles Lakers)
Lee Asher | philanthropist (The Asher House Adventure)
Magnus Walker | car collector, fashion designer (Serious Clothing Brand)
Maria Menounos | actress, journalist (Today, Access Hollywood)
Michael Lewis | author (Moneyball, The Big Short, The Blind Side)
Richard Blade | actor, radio personality (KROQ, Sirius Satellite Radio)
Ryan Friedlinghaus | co-founder (West Coast Customs)
Simeon Panda | actor, influencer, pro athlete (Just Lift. Clothing)
The Hoonigans | influencers (World Rally Champions)
Thomas Gibson | actor (Criminal Minds)
Tobias Harris | pro athlete (Los Angeles Clippers)
Tyler Florence | chef, television personality (Food Network)
Tyson Fury | pro athlete (WBA, WBO, IBG, IBO, The Ring & Lineal Heavyweight Champion)
36

INSIGHTS
Each year, we invite experts to determine everything about our attendees: who they
are, where they go, what they are most interested in, why they attend and how both
AutoMobility LA and the Los Angeles Auto Show can grow. In 2018, Foresight
Research and Eventbrite surveyed visitors to provide our team and our stakeholders
with the insights and demographics shared in this report.
All local resident figures are from Market Test 2018 (500 local area households) / local population of US Census 2015.
Local area attendees are from Market Test 2018 (201 local persons who attended LA Auto Show). The 2017-2018
market norm is from a base of 2,287 attendees to any of 53 measured auto shows.
PHOTO: CONSUMER TEST DRIVES

B2C ATTENDEE OVERVIEW
Attendees Spent Nearly 5 Hours at the Show (Compared to 3.5-Hour Season Average)*
97%
of attendees would
recommend the
show**
89%
attended in a party of
two or more***
70%
attended to see one or
more newly-launched
vehicles*
69%
attended because
the show is fun and
entertaining*
63%
attended to see
concept cars on
display*
TOP 5 IMPORTANT DISPLAY ELEMENTS*
TOP 5 INTERACTIVE EXPERIENCES*
Ability to Access/Sit
in the Vehicles
Having a Full Selection of
Vehicles to Choose From
Having the Vehicle
I'm Interested In
Product Specialists
Being Friendly
Product Specialists Were
Well-Informed
72%
70%
78%
78%
81%
Test Drives with
Automakers
Virtual Reality
Amazon Game Studios
Jaguar/Land Rover
Driving Course
Ford Mustang
Bullitt Experience
15%
20%
20%
18%
37%
*Foresight Research 2018 Report
**Eventbrite 2018 Survey
***LA Auto Show 2018 Survey 38
21

SHOPPING STATISTICS
• 74% of attendees intend to purchase a vehicle within the next 12 months (17% increase YOY)*
• 52% of attendees generate significant downstream impact on other buyers’ purchase and lease
decisions (58% increase YOY)*
• Compared to the local market, show visitors were more likely to own luxury brands (BMW, Cadillac
and Mercedes-Benz). Outlier non-luxury brands included Chevrolet, Ford, Jeep and Subaru.*
• SUVs and crossovers in all size segments as well as midsize pickups are directionally more likely to
be on attendee consideration lists among 12-month intenders at the show*
• A diverse array of brands topped consideration list additions, as Audi, BMW, Ford and Subaru.*

PURCHASE CONSIDERATION
Visitors Continue to Both Add To and Refine Their Shopping Lists as a Result of Attending the Los Angeles Auto Show*
42%
ADDED BRANDS TO
THEIR CONSIDERATION LIST
24%
SUBTRACTED BRANDS FROM
THEIR CONSIDERATION LIST
KEY TAKEAWAYS
Visitors continue to both add to and
refine their shopping lists as a result of
the show.*
Data Source: Market Test n= 201
*Foresight Research 2018 Report 40
21

INFLUENCERS
Within an Average Year, How Many People Do You Give Recommendations To
Silents (0)
40%
12%
Low Influencers
(1-5)
34%
36%
Talkers (6-9)
13%
23%
KEY TAKEAWAYS
The Los Angeles Auto Show attracts
new car influencers (sources of word of
High Influencers
(10-15)
8%
19%
mouth) at rates significantly higher
than among the local population.
Research also shows a 19% rise in
41
Shouters (16+) 5% 10%
Local Residents
Attendees
influential attendees (talkers or
greater) compared to 2017.*
Data Source: Market Test n= 201
*Foresight Research 2018 Report

ATTENDEE DEMOGRAPHICS
For over a century, Angelenos have flocked to the show to discover the latest debuts
by the world’s leading automobility brands and to experience all their favorite
makes and models, up-close and personal. The 111-year-old show remains a solid
platform for clients to reach a highly-influential audience living in Southern
California, the nation’s largest car-buying market.*
*JD Power 2018

Asian / Pacific Islander
15%
Other
2%
Hispanic / Latino
15%
Ages 18-34
31%
African American
7%
ETHNICITY
Show attendees sampled are more likely to be
Caucasian versus the local population.*
AGE
69% of attendees are under
the age of 55; a 15% increase
from 2017.*
Ages 35-54
38%
43
Caucasian
61%
Asian / Pacific Islander
Hispanic / Latino
African American
Caucasian
Other
Ages 55+
31%
Ages 18-34
Ages 35-54
Ages 55+

Out of Area
Los Angeles County
Surrounding County
Los Angeles County
62%
Female
35%
Out of Area
9%
GENDER
Show attendees skew male
compared to the local population.*
RESIDENCE
Attendance by out-of-area residents increased 8%
compared to 2017.*
Male
65%
Female
Male
Surrounding County
29%
Data Source: Market Test n= 201
*Foresight Research 2018 Report 44
21

Graduate or Professional Degree
22%
High School or less
7%
Some College or Associate's Degree
19%
EDUCATION
74% of show attendees have a university degree,
more than twice the local population*
45
Bachelor's Degree
52%
High School or less
Some College or Associate's Degree
Bachelor's Degree
Graduate or Professional Degree

INCOME
For Classification Purposes Only, What is Your Household’s Total Annual Income Before Taxes?
Under $25,000
19%
7%
$25,000 to
$49,000
20%
8%
$50,000 to
$99,000
29%
29%
$100,000 to
$149,000
15%
33%
KEY TAKEAWAYS
On average, Los Angeles Auto Show
attendees are more affluent than the
local market.*
$150,000 to
$199,000
7%
14%
$200,000+ 9%
8%
Local Residents
Attendees
Data Source: Market Test n= 201
*Foresight Research 2018 Report 46
21

SOCIAL MEDIA STATISTICS
PLATFORM GROWTH (YOY 2017-2018)*
Instagram
(91% Increase)
41,000
78,500
FOLLOWER INSIGHTS: 11.26.2018-12.9.2018
• Facebook: 29.5M impressions**
• Instagram: 6.9M impressions**
• Twitter: 956,000 impressions**
Facebook
(5% Increase)
Twitter
61,000
(4% Increase) 63,200
2017
2018
86,000
90,200
COMPETITOR COMPARISONS (as of 1.8.2019)
• Facebook: more than 90,000 followers
‣ Significantly greater following than Chicago (51,000+) and slightly greater following than
Paris (89,000+)
• Instagram: more than 78,000 followers — most followed auto show account
‣ Significantly greater following than many competitors: Chicago (9,060), Detroit (25,500),
Geneva (31,300), New York (44,500) and Paris (22,700)
• Twitter: more than 63,000 followers
‣ Significantly greater following than many competitors: Chicago (21,400), Geneva (20,800),
New York (40,500) and Paris (17,800)
47
*Combined AutoMobility LA and Los Angeles Auto Show
**Not including partners, general public, etc.

““Los Angeles is where it’s at if you’re
looking for big automotive debuts and
concept-car reveals.”
— CAR AND DRIVER

2019 AUTOMOBILITY LA
November 18 - 21
2019 LOS ANGELES AUTO SHOW
November 22 - December 1
automobilityla.com | laautoshow.com
310.444.1850