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Furnishing Fabric Fashion January/February 2019

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Furnishing Fabric Fashion

From the editor

We will furnish you with the

most accurate information!

Furnishing is a talent which is required at all indoor and outdoor

spaces and all places where humans live. Interior of a

building or a vehicle needs furnishing. There are major furnishing

items such as textiles, furniture, lighting, fireplace, accessories,

etc. The most important one of these is certainly textiles.

Turkey has a good place in the world furnishing fabric manufacturing.

There are a great number of innovative, smart,

intelligent and value added furnishing fabric manufacturers in

Turkey. Many of them have all necessary quality certificates and

international respectful awards. Almost all of them are exporting

their competitive products to world markets. The major

market is Europe.

That’s why we developed the idea to issue a brand-new publication

dedicated only to furnishing fabrics although we were

covering these items with our various publications such as HTE,

CB, Tekstil Teknik and Décor magazines.

As you can see, we have a rich and interesting content in the

magazine and the advertisements of leading manufacturers.

We believe that the magazine will be one of our leading publications

among 30 other titles and we will serve the industry

with a professional and contemporary approach trusting on our

40 years of experience in trade publication business.

I hope this new year becomes a good time for us to start this

magazine with the most leading events of the industry such as

Heimtextil, IMM, and IMOB. We will continue with preparing

special issues for other important events such as Proposte,

Evteks, Intertextile Home Edition, CIFF, LVM, Heimtextil Russia,

Homedeco, Design Living Tendency, Imob Objet, Maison Objet,

etc.

I wish you a very happy new year. Welcome FFF

(Furnishing Fabric Fashion).

Mehmet Söztutan mehmet.soztutan@img.com.tr



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Furnishing Fabric Fashion

Contents

Group Chairman

Publisher

H.Ferruh ISIK

ISTMAG Magazin Gazetecilik

Yayıncılık İç ve Dış Ticaret Ltd. Şti.

Managing Editor

(Responsible)

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

Editor

Büşra İCİN

Advisory Board

Osman Nuri CANIK

Ufuk OCAK

Hilmi GULCEMAL

Pınar TASDELEN

Ayse Mehtap EKINCI

Editorial Consultants

Prof. Dr. Ismail KAYA

Assoc. Prof. Mehmet Ali OZBUDUN

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Dr. Rolf ARORA

Domestic

Advertising Manager

Omer Faruk GORUN

(fgorun@ihlas.net.tr)

0505 299 62 65

6 Making merry with velvet

14 LUKS VELVET, a soft touch on furnishing

and decoration

16 Kinds of natural fabrics

20 Meet the new brand of the textile industry:

WEAVERS!

24 Pantone introduces Metallic Shimmers to

its Fashion, Home + Interiors System, making

it easier for products to shin

28 How to choose the best upholstery fabric

38 Turkey ranked 33rd in the World Bank’s

2020 Ease of Doing Business Report

40 Heimtextil 2020 provides furnishing

fabrics by 900 trendy brands and presents

more sustainable products than ever before

44 Upholstery fabrics furnish best!

48 Euratex President Paccanelli: “New

customer profiles to revitalize exports”

53 imm cologne opens as a dazzling design

event for furniture & interior decoration

58 Color of the year 2020: PANTONE® 19-

4052 Classic Blue

62 Benefits of vinyl fabrics

70 Design classics: stylish in snakeskin

72 Design Week Turkey goes “beyond design”

74 Design Trends 2020/2021 by Milou Ket

86 Furniture Market size worth over $885 bn

by 2026

92 Design from the perspective of Phil Pond

International

Sales Manager

Correspondents

Art Director

Chief Accountant

HEAD OFFICE

İHLAS MEDIA CENTER

Merkez Mah. 29 Ekim Cad.

No:11 Medya Blok Kat:1

Yenibosna / İstanbul / Turkey

Tel: +90 212 454 22 22

Faks: +90 212 454 22 93

www.furnishingmagazine.com

Ayca SarIoglu

(ayca.sarioglu@img.com.tr)

Tel: +90 212 604 5100

Elke ARORA

Tolga Cakmaklı

(tolga.cakmakli@img.com.tr)

Yusuf DEMIRKAZIK

(yusuf.demirkazik@img.com.tr)

BURSA

LIAISON OFFICE:

Buttim Plaza A. Blok Kat:4

No:1038

Tel: +90. 224 211 44 50-51

Fax: +90. 224 211 44 81

PRINTED BY

IHLAS GAZETECILIK A.Ş.

Merkez Mah. 29 Ekim Cad.

İhlas Plaza No:11 A/41 Yenibosna

Bahçelievler/ISTANBUL

Tel: 0212 454 30 00



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Furnishing Fabric Fashion

Making merry

with velvet

Velvet is the kind of material that exudes

lushness. Depending on where you use it

and the colors you choose, it can add varying

degrees of dimension. Being passionate with its

fascinating softness and charming look, we’re

all cramming velvet into our homes.


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Furnishing Fabric Fashion

F

From cushions to wallpapers, velvet has dimpled its way into our homes as one

of the best furnishing fabrics and interior decoration items.

Velvet, in textiles, fabric having a short, dense pile, used in clothing and upholstery.

The term derives from the Middle French velu, “shaggy.” The earliest form

of velvet, woven from silk and linen, is thought to have originated in Egypt in

2000BCE. Velvet weaving then developed in China, between 400 BCE and 23

CE, and later in the Middle East and eastern Europe. But it wasn’t until the late

medieval and Renaissance period that velvet design and innovation really took

off in Italy and Spain.

Velvet’s still on trend in 2020 and never more so than in the home, with sales of

velvet furniture and home accessories showing a notable increase, according to

some of the big high street retailers.

Velvet is made in the pile weave, of silk, cotton, or synthetic fibers, and is characterized

by a soft, downy surface formed by clipped yarns. The wrong side of

the fabric is smooth and shows the weave employed. The term “velvety” means

soft, and it takes its meaning from its namesake fabric: velvet. The soft, smooth

fabric epitomizes luxury, with its smooth nap and shiny appearance. Velvet has

been a fixture of fashion design and home decor for years, and its high-end feel

and appearance make it an ideal textile for elevated design.


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Furnishing Fabric Fashion

Used widely across fashion and interiors, velvet has long been a go-to fabric for generating a

high-style look. But it can come off as a little intimidating—you might feel it reads too extravagant.

It’s a common misconception that velvet is high-maintenance. In truth, the fabric isn’t

all that delicate and can last for decades if properly cared for. Even in a family room that gets

a lot of action, a velvet sectional is a functional option that will hold up beautifully to years of

wear. The simplest way to maintain your velvet is to incorporate it into your regular cleaning

routine. When vacuuming the carpet, use the hand-held nozzle on any velvet pieces to get up

dirt that might be caught inside the pile.

As far as spills are concerned, velvet is often treated with stain repellents, so you should be

able to gently dab the liquid up with a damp towel. It does get a little trickier once the stain

has dried—because velvet can be made with so many types of yarn, it’s best to consult the

manufacturer to figure out the best way to proceed.



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Furnishing Fabric Fashion

Still, we should avoid kids’ areas for any type of velvet,

as it doesn’t like water and anything sharp will

leave lines in the texture.

There is always a place for a bright splash of velvet.

It is mostly recommended for armchairs, decorative

cushions in a living room or study, poufs in dressing or

common areas, or headboards in bedrooms. Nowhere

is the crush on velvet more evident than in home

interiors – its tactile, cozy feel and luxurious look have

made it an increasingly popular choice for upholstery

and curtains.

If you like playing with colors making good harmony

with them you can have fun with pinks, greens and blues

to pop the room. If used in too small of a room, it can

overpower the space. Most people love velvets in dining

rooms and master bedrooms the most for drama and chic

style.

One thing to keep in mind, though, is that velvet comes in

lots of different variations and some are less durable than

others. Because it’s not a flat-woven fabric like linen, velvet

requires more yarn and takes multiple

steps to produce. Yarn

is first



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Furnishing Fabric Fashion

woven together on a loom between two layers of backing. The fabric is then

split down the middle, creating two identical pieces, each with the upraised pile

that provides its soft, heightened texture.

Velvet can be woven from any type of yarn. Velvet today is usually made from

synthetic and natural fibers, but it was originally made from silk. Pure silk velvet

is rare today, as it’s extremely expensive. Most velvet that is marketed as silk

velvet combines both silk and rayon.

Synthetic velvet can be made from polyester, nylon, viscose, or rayon. If you see

silk in the composition, then don’t use this for any seating areas (unless it’s decorative

seating and won’t really be used) for silk velvet can be very costly. Cotton

velvet is usually very durable and easy to maintain and has a more attractive

price point but has less of the lovely sheen that can be seen in silk velvets.

Polyester velvet doesn’t have a tendency to snag either, as there are no loose

threads or raised weaves.

Synthetic versions of velvet are very much in vogue for interior décor schemes

as they’re more practical and affordable than the traditional material but still

have its luxe qualities.


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

LUKS VELVET,

a soft touch on

furnishing and

decoration

“Since 1972 sustainable developments”

F

Founded in1972, Lüks kadife / Luks velvet offers high quality velvet products to its customers

all over the world. The famous and reliable brand manufactures better cotton,

recycle, modal, viscose, fire retardant, for upholstery, drapery, pillow and garment

fabric with its annual production capacity.

Luks velvet products have technical finishing for residential and contract business use.

Dedicated to sustain its serious role in the market for many years Luks velvet has a

business relationship with known and respectful brand around the world. The company

presents its inspiring concepts and offers jacquard, plain, print velvet products setting

its own fashion.


The fabrics in the launch cover a large palette ranging from ivory to terracotta, opaline

green, natural, lilac, black and golden-bronzes as well as a elegance of your tomorrow.

In the patterns Luks velvet has; timeless design and innovation, the rich textures and refined

details, abstract touches and tropical breezes with a unique signature for residential

and contract use.

Its collection is suitable for both classical and contemporary decorations. It continues the

line of the velvet which can always be in the life.

The company uses materials and features such as better cotton, modal, natural yarns,

recycle, fire retardant, easy-to-clean, soil & stain repellent and so on which are all materials

of today’s needs.

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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

Kinds of

natural fabrics

T

There are innumerable types of fabrics made from natural and synthetic fibers.

Natural fibers are obtained from nature such as animal coats, plant seeds, stems

and leaves, and silkworm cocoons while synthetic ones are man-made fibers

developed by chemical processes. Some of the latter are manufactured as a

response to the weaknesses of the former

LINEN

Linen is the oldest fabric known to man. Linen is a cloth derived from the fiber

of flax. It is primarily used for home furnishings and décor. It is expensive as

it has exceptional qualities and characteristics. Linen is hypo-allergenic and

protects against sun radiation. It has been used for over 10,000 years and is

luxurious and comfortable. Linen is one of the strongest fabrics but it creases

very badly which is something to consider when using it around your interiors

though it is best suited for formal living rooms or adult areas because it soils and

wrinkles easily. And, it won’t withstand heavy wear. However, linen does resist

pilling and fading. Soiled linen upholstery must be professionally cleaned to

avoid shrinkage.

Leather: Leather is a natural fabric with interesting natural textures. In terms

of decorating and design, leather is often reserved for upholstery. A leather

recliner or couch are sophisticated touches to add to any room. Leather is very

elastic and soft but it is also extremely firm. This tough material can be gently

vacuumed, damp-wiped as needed, and cleaned with leather conditioner or

saddle soap.


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COTTON

Cotton fabric is made from the fiber of plant. The fiber grows around the seeds of the cotton plant and

cotton has been used since about 3000 BC. It is soft, strong, flame retardant, hypo-allergenic and easy

to wash. Cotton is probably the most commonly used fabric in the world. It can be produced more

cheaply than a lot of fabrics. It is one of the most versatile fabrics offering an extensive range

of weights, textures and patterns. Cotton can be dyed easily and responds well to printed

pattern. Cotton drapes attractively and although it is not a luxurious fabric it is resilient,

practical and easy to sew, giving widespread appeal.

Cotton natural fiber provides good resistance to wear, fading, and pilling. It is less

resistant to soil, wrinkling, and fire. Surface treatments and blending with other

fibers often atone for these weaknesses.

Furnishing Fabric Fashion


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Furnishing Fabric Fashion

WOOL

Wool came from the soft

curly hair taken from a live sheep. Wool

is extremely durable and resists wrinkles. It has some great

qualities and it can be used in a variety of ways around the living spaces adding

richness and texture. Being sturdy and durable, wool and wool blends offer

good resistance to pilling, fading, wrinkling, and soil. Generally, wool is blended

with a synthetic fiber to make it easier to clean and to reduce the possibility of

felting the fibers.

Vinyl: Vinyl (polyvinyl chloride or PVC), is the world’s most versatile plastic, used

to make everything from food wrap to auto body parts. Vinyl is a prominent

coated fabric in the textile industry. Vinyl fabrics are used for furniture upholstery,

transportation seating, wall coverings, etc. Easy-care and less expensive

than leather, vinyl fabrics are ideal for busy living spaces. Its durability depends

on its quality.

SILK

Silk is considered the strongest fabric made from natural fibers produced by

silkworms. It is an elegant fiber. This delicate fabric is only suitable for adult

areas, such as formal living rooms. It must be professionally cleaned if soiled.


It is beautiful, luxurious and expensive. Silk is not the most practical fabric for

home furnishings despite being one of the strongest natural fibers. It is terribly

affected from sun damage and does not work well when being stretched or taut.

When used for curtains it drapes and hangs beautifully with fluid folds, looking

stunning, however, if the curtains are hung in line of direct sunlight, the silk will

be damaged.

HEMP

Hemp is a natural fabric seen in décor, shoes, and clothing. The fabric is extremely

water-resistant and able to withstand harsh conditions for extended periods

of time. It can be used for many things from work clothing to home decoration

such as table linens, dish towels and sheets. It has a great luster and dyes easily.

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Furnishing Fabric Fashion

JUTE

It is economical and strong, reusable and repairable. It is a good insulator of

electricity and heat. Jute is reserved for carpet, rugs and floors. The woven natural

fabric is extremely durable although it can be difficult to clean and maintain.


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Furnishing Fabric Fashion

Meet the new brand

of the textile industry:

WEAVERS!

W

Weavers is a new brand in the upholstery fabric industry

with its 20 year-old roots! Boyteks was established,

20 years ago, to fulfill the mattress ticking requirements

of the brands within the Erciyes Anadolu

Holding. Boyteks has demonstrated a substantial

growth with customers’ support and today it has

become to be integrated facilities manufacturing

upholstery fabric, warp knitting and carpets with

each considered as world’s leading brand in its

respective segment. Manufacturing quality, price

policy, product variety and range and fast services

have not only paved the way for innovation, design and

novelties, but also enabled us to add value to the sector

with you, the most esteemed business partners, by offering

substantial and strong brands.

As Boyteks Upholstery product group, taking full account of the requirement

to be renewed in the ever-growing market and with the support of our strong

financial structure, we have been sustaining our endeavors on a new brand

structuring for a while. Now, we are glad to inform you that we have accomplished

a journey of a brand that shall reinforce our strength, from a prosperous

manufacturing facility towards transformed into a powerful, puissant and global

trademark. And having the justified pride of embracing the trademark Weavers

with you, our distinguished business partners.

Weavers continues its 20 year old journey by adding new investments in ma-


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

chinery and human resources to assist Turkey’s economic leap. Besides adding

value to the economy, in order to draw attention to the World’s meaningful

struggle, our main focus in 2020 will be sustainability as we need to leave a

good future to the next generation. We have treated our world in bad manner,

used so many plastics. Every year because of humanity, animal habitat decreases,

endangered animal species is increasing day by day. To save the planet, we

must take responsibility and must warn the industry and the world.

Weaves is not only aware of sustainability in its fabrics but also in manufacturing

facility, we take actions towards sustainable industry. Our team focus on

decreasing of the industrial waste together with recycled fabrics. Every year, we

share the honor of decreasing the carbon footprints in our facility. We not only

focus on the moment, but also focus on the future. We respect the future. In

our recycled collection, we use recycled yarns to weave the fabrics. Yarns are

being made by disposal plastic bottles. A plastic bottle is dissolved in 400 years

in the nature. We save the soil. A sustainable sofa can protect the soil from 110

plastic bottles.

Weavers take responsibility for the future, now it’s your turn. Buy a sustainable

sofa!


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

Pantone introduces Metallic

Shimmers to its Fashion,

Home + Interiors System, making it

easier for products to shine

As metallic effects and

embellishments continue

to gain momentum across

market categories, Pantone

adds 200 new ways to achieve

pearlescent and metallic

finishes

P

Pantone LLC, provider of professional color standards for the design industry,

today introduces Metallic Shimmers, a collection of 200 new metallic colors for

fashion, interior and product designers. Displayed in nitro-cellulose coating on

paper to showcase the brilliance of metallic shades, Pantone Metallic Shimmers

are ideally suited for use in fashion accessories and trim, footwear, housewares,

electronics, color cosmetics and any other surface or finish where metallic colors

are applied.

“In a world of sheen and shine where the aim is to achieve an even greater degree

of luminosity, metallic shine is being seen across every single category from

fashion and furnishings to cars, consumer electronics and color cosmetics,” said

Laurie Pressman, Vice-President, Pantone Color Institute. “The 200 new Metallic

Shimmers colors were thoughtfully curated to enable a finish that is directional

and chic with a timeless application. The collection of colors offers a broad range

of hues from core basics such as PANTONE 20-0002 Ice Palace and PANTONE

20-0034 Golden Egg to lustrous takes in other color families such as PANTONE

20-0146 Magnetic Blue and PANTONE 20-0131 Purple Sequin.”

Metallic Shimmers products are intended to provide designers and production

partners with a comprehensive set of colors in a variety of formats that simplify

their processes. Rather than sourcing material samples and losing time due

to reproduction limitations, this new color category enables consistent color

communication and visualization for pearlescent and metallic finishes. Further,



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Furnishing Fabric Fashion

brands and their software and systems providers can bring metallics to life in

the product planning and design process by licensing the color identities for the

200 new Pantone Colors. These color names can then be used to call out the

new Metallic Shimmers colors in design solutions, product lifecycle management

(PLM) systems or as part of a specification to suppliers.

As the latest addition to the Pantone Fashion Home + Interiors color system,

Pantone Metallic Shimmers are intended to complement the existing elements

of the system and are available in three formats:

• Metallic Shimmers Color Guide – portable fan format for quick color reference

and inspiration, with a single color displayed on each 1.75 x 6” page

• Metallic Shimmers Color Specifier– single-volume three-ring binder with one

color per full page of perforated 20mm x 30 mm chips to add to mood boards,

product sketches or provide to production partners

• Metallic Shimmers TPM Sheet – full 8.5 x 11” sheets of color that enable easy

communication, specification, and evaluation throughout the production process.



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Furnishing Fabric Fashion

How to choose the

best upholstery

fabric

There are endless number of choices

to pick the right fabric. Pattern or

solid? Bold color or neutral? Fabric or

leather? There are infinite possibilities

to express yourself while setting the

tone of a room with upholstery. You

should be careful when choosing the

upholstery fabric in order to love the

area you live in.


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

TThe upholstery fabric for your furniture is not a small investment—you don’t

want to change it a few months after the you purchase it. If you choose the

wrong material, you’ll have to be battling snags and stains after a short time.

If you make a mistake on the color or pattern, you’ll be in trouble with the

harmony in the place you use it. So, before you pick your new upholstery

fabric, you should consider terms of durability, comfort, and style. The fabric

of an upholstered piece is the most visible sign of quality and style. Upholstery

fabric also is the part most likely to show wear and soil. So, when

choosing upholstery, you should be aware of its durability, cleanability, and

resistance to soil and fading. Here’s how to zero in on a fabric choice you’ll

be happy to live with for years.

The first thing that comes to mind when you are thinking about buying

upholstered furniture is usually what color to pick. It’s usually the biggest

factor in fabric selection. But while color is important, other factors are

equally important.

As you shop for an upholstery fabric, consider first how you live and who

will use the piece the item. This will help guide you on the type of material

to choose. You may love the look of that silk velvet, but it will quickly get

destroyed in a house with kids or pets. Pieces in high-traffic areas, such as

family or living rooms, will need durable fabrics, while furniture that doesn’t

get as much wear and tear, such as a bedroom settee or headboard, can

sport any type of textile.


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

Durability

A big mistake people make is not considering how a fabric or leather

may age over time. When purchasing upholstery fabric or upholstered

furniture, be aware that the higher the thread count, the more tightly

woven the fabric is, and the better it will wear. Thread count refers to

the number of threads per square inch of fabric. Check the label and ask

questions at the showroom to find out about the material’s content and

cleaning needs, then think about how much maintenance you’re prepared

to do to protect your selection. The importance of fabric durability

varies depending on the piece of furniture, which room it is used in

and personal aspects of the family, such as if children and pets live in

the house. Your fabric selection should reflect those issues.

Woven patterns hold up longer than printed ones, as do higher

thread counts and tight weaves. Thread count refers to the number

of threads per square inch of fabric, and denser fabric

lasts longer.


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

Style

You should choose a fabric that complements both the piece of furniture and

the interior decor you furnish. Take the shape and size of the furniture into consideration

when you’re choosing a fabric because your fabric choice should be

harmonious with the style and character of the piece it is covering. Some fabrics

appear casual, while others look more formal. Choose the fabric that reflects

your style and the mood of the decor in that place.

Consider the scale of the pattern. It should be appropriate to the size of the

furniture it is covering as well as the room size. A large bold, pattern might work

better in a larger room, while a more muted or smaller one might be a better

choice for a smaller space.

Color

The color of the fabric is very often the first choice to make when buying furniture,

and it has a significant impact on your decor, especially if the furniture

piece is a large sofa that will dominate the room.

Make sure your color choice is one you can live with happily for a long time. For

instance, it might be best to avoid a very bold color for a smaller room, especially

if your sofa is also large. Neutrals are generally the safest route since they

tend to satisfy over time. Patterns or textures with a distinctive direction may

not upholster well.

Avoid delicately colored fabrics if you have children or pets.

To strike the right mood, consider the color temperature. Warm and cool colors

affect the mood of the room and that aspect should be part of the decision.

Avoid trendy colors unless you like them. They can look dated long before the

sofa or chair needs recovering. We usually like larger pieces, such as a sofa, in a

rich solid color or classic neutral so you won’t tire of it over time.


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

Special Considerations

There are some other factors that you should consider before you make a

selection on furniture upholstery. These have to do with the environment in

which you’ll be placing your couch. Does your room get a lot of sun or is there

any dampness? Are there pets who share the furniture with you? Does anyone

suffer from allergies?

• Fade resistance: This factor is important if it will be placed in a room that gets

plenty of sunlight or close to a window.

• Mildew resistance: Look for fabric that is mildew-resistant if you live in a humid

climate.

• Allergies: Consider fabric such as microfiber for certain allergies because it is

lint-free and does not attract dust.

• Pets: If you have pets avoid using delicate fabric such as silk or any fabric with

lots of texture. Select pet-friendly upholstery instead.

Try before you buy

The easiest way to be sure you’ll like an upholstery material on a certain frame—

and like how it feels when you sit on it—is by going with something you see in

the store

If you love a fabric that’s not shown on the floor, ask for a swatch you can drape

over a furnishing to get a better idea of how it will look. If you go with a custom

option, make sure you see a large swatch of any patterned fabrics so you see the

full motif and its complete color palette. A little due diligence will help you avoid

a big disappointing surprise once the piece is delivered to you.


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Furnishing Fabric Fashion


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Furnishing Fabric Fashion

Turkey ranked 33rd in the World Bank’s

2020 Ease of Doing Business Report

Turkey is ranked

33rd among 190

economies in the

World Bank’s Ease of

Doing Business 2020

report. The country

was 69th in the 2017

version of the report.

developed registering a property by reducing

the time to obtain a tax assessment simultaneously

reducing TTurkey

mortar charges to transfer property. In addition,

VAT was exempted from some capital investments.

The report also states that Turkey eliminated the

notarization of companies’ legal books and paid-in

minimum capital requirement which made easier to

start a business for entrepreneurs.

Turkey made the criteria for obtaining construction

permits easier by removing some manual application

processes and making the building regulation transparent

by publishing pre-application online.

Turkey made paying taxes easier by improving the

online portal for the filing and payment of taxes.

Turkey took various steps to reduce cost and time

for trading internationally which includes expanding the functionalities of the

national trade single window, enhancing the risk management system and

lowering customs brokers’ fees. Turkey made enforcing contracts

easier by publishing judgments rendered at all levels

in commercial cases. After the world’s bank report Turkey’s

Trade Minister Ruhsar Pekcan said: “We will reach our target

to be among the first 20 countries in the next report with this

acceleration we have caught.”

The Vice President Faut Oktay stated that: “This is a big

achievement in the history of the Turkish economy despite of

global criticism on Turkey. Turkey won’t stop till we reach the

sky over a mission which is achieving to be with the top 20

countries by 2023.”

The goal of the World Bank in coming up with ease of doing

business report every year is to provide an objective basis

for understanding and improving the regulatory environment

for business around the world. The report measures the ease

of doing business through a comparative assessment of the

regulatory environment in 190 countries based on starting a

business, dealing with construction permit, getting electricity, registering property,

getting credit, protecting minority investors, paying taxes, trading across

borders, enforcing contacts, resolving insolvency.



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Furnishing Fabric Fashion

Heimtextil 2020 provides furnishing

fabrics by 900 trendy brands and

presents more sustainable products

than ever before

M

More than 250 companies will be presenting sustainably produced textiles at

Heimtextil. The Green Directory, a separate exhibitor index focusing on the

theme of sustainability that will be published by Heimtextil for the tenth time in

2020, lists these companies and their product innovations. The number of companies

included in the directory has increased considerably and is higher than

ever before. Progressive, sustainably produced materials can also be seen in the

new Future Materials Library, part of the Trend Space. Here, visitors can explore

the nature and production method of innovative materials. The focus is on

recycled fabrics and cultivated – so-called living – textiles, among other things.

The Green Village in hall 12.0 also functions as a hub for all questions relating to

green issues. Seal providers and certifiers are among those introducing themselves

here and offering companies their support in acting more sustainably. The

United Nations will also present its Sustainable Development Goals here for the

first time.

Trend Space: the furnishing trends of the future

The program highlight for those interested in design is the Trend Space in hall

3.0. In this trend and inspiration area, visitors and exhibitors alike can look

forward to a wealth of material innovations, colour trends and new designs.

Sustainability is a top priority here too: thanks to targeted selection of materials,

material requirements can be reduced and the environmental footprint kept to

a minimum. On an area of around 2000 square metres, designers thus create a

forum comprising primarily of textiles and materials that can be reused after the

event. The overarching theme is “Where I belong”, which invites visitors to take

an inspiring journey of discovery thanks to its numerous interactive elements.


43

An accompanying programme of talks and guided tours give far-reaching insights into new design projects. The

Trend Space has been designed by Stijlinstituut Amsterdam.

Further growth in furniture and decorative fabrics

In the “Decorative & Furniture Fabrics” segment in particular, Heimtextil is experiencing unstoppable

growth. At the upcoming fair, 40 new exhibitors will be joining and adding new perspectives

to the already very large selection of furniture and decorative fabrics as well as leather and

imitation leather. Over 400 international producers will present their new collections in

halls 4 and 6. European top producers in particular are strongly represented. Another

new aspect is that for the first time Heimtextil will be identifying around 250 weavers

of furniture and decorative fabrics, curtains and bed linen fabrics with their own

logo at stands and in the catalogue – for the better orientation of visitors. This

innovation applies to both hall 4 and hall 8.0.

Design Dialog highlights trends for the furnishing

industry

Representatives from the furniture industry will find hall 4 an

attractive

Around 900 international

manufacturers and wholesalers for

the furniture industry await you with

the world’s largest offer of decorative

& furniture fabrics. There’s a lot to see: be

inspired by furniture and decorative fabrics as

well as leather and imitation leather in countless

forms and designs across 6 hall levels.

Furnishing Fabric Fashion


44

Furnishing Fabric Fashion

place

thanks the

expanded product range and

information offered by the Design Dialog.

Heimtextil will be providing information on the latest design

trends for the furniture industry in the Lecture Area of hall 4.2 on the

Wednesday of the trade fair between midday and 1.30 pm. Those present will

include Christiane Müller from Studio Müller Van Tol, Anne Marie Commandeur

from Stijlinstituut Amsterdam, representing the Heimtextil Trend Council, and

product and furniture designer Werner Aisslinger. Susanne Tamborini-Liebenberg,

editor-in-chief of md-Magazin, will chair the event.

Interior.Architecture.Hospitality by Heimtextil

Heimtextil offers new business segments and sales opportunities for contract

furnishers. Around 370 exhibitors will provide solutions for the contract sector

aimed specifically at interior designers, architects and hospitality experts.

Selected suppliers will present their wares at the Interior.Architecture.Hospitality

EXPO. The product offer will be supported by a new materials library, the

Interior.Architecture.Hospitality LIBRARY. It will present a selection of exhibitor

products with functional characteristics such as flame-retardant, sound-insulating,

abrasion-resistant and water-repellent. Numerous information offers, such


45

Furnishing Fabric Fashion

as expert presentations and guided tours of the trade fair, complete the programme.

Hall 8.0: Hotspot for the latest interior collections

Curtains, decorative and furniture fabrics, drapery and curtain hardware, sun

protection systems, carpets and tools for textile processing will be presented in

Hall 8.0 under the title “Window & Interior Decoration”. In addition, Heimtextil

bundles all participating textiles editeurs and optimally integrates them into

the product range for interior decorators and retailers. Around 50 international

editeurs present their collections for the coming season.

Showcase: design classics from the past 50 years

Suppliers of pillows, blankets and plaids as well as table and kitchen linen will

be exhibiting in Hall 9.0 under the title “Beautiful Living” – together with lifestyle-oriented

accessories. Heimtextil thus creates a starting point full of brands

for high-quality retailers. On the occasion of the 50th Heimtextil edition, the

fair stages design classics from the past 50 years. On this showcase area the fair

invites to a journey through five decades of Heimtextil history. Four designed tell

about the colors, shapes, furniture and design objects of the past decades.


46

Furnishing Fabric Fashion

Upholstery fabrics

furnish best!

Fabrics are the most important

elements in interior

design. They are in fact,

among of the core elements

of interior design

because they shape the

major elements such as

furniture, curtains, bedding,

etc. It is the face of

the interiors.


47

Furnishing Fabric Fashion

B

Britannica explains “upholstery” as materials used in the craft of covering, padding,

and stuffing seating and bedding. The earliest upholsterers, from early Egyptian

times to the beginning of the Renaissance, nailed animal skins or dressed

leather across a rigid framework. They slowly developed the craft to include

cushions, padding, and pillows—stuffed with such materials as goose down and

horsehair.

Over the years, a wide variety of materials have been used, from hay to horsehair

to wool. Modern upholstered items use metal springs and foam for greater durability.

While the interior materials may not be visible, they make a big difference

in whether the piece is comfortable. And though fabric can always be changed—

and may need to be, depending on wear and tear—choosing high-quality inner

layers will help the piece will last for years to come.

The fabric of an upholstered piece is the most visible sign of quality and style. Upholstery

fabric also is the part most likely to show wear and soil. When choosing

upholstery, you should be aware of its durability, cleanability, and resistance to

soil and fading. How will your upholstered pieces be used in your home? Sofas,

chairs, and ottomans receiving only moderate amounts of wear will do fine with a


48

Furnishing Fabric Fashion

less durable fabric.

However, pieces subjected to daily heavy

wear need to be covered in tough, durable,

tightly woven fabrics.

When it comes to decorating or re-decorating

a room in a living place, the first thing

people usually think of is furniture because

it’s the furniture that usually attracts the

most attention and largely contributes to

the final result.

But you should also bear in mind other

aspects like fabrics and textiles. These

are no minor issues because a good

choice of detailing ensures that

your interior will turn into a

great interior decoration.


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Furnishing Fabric Fashion

What you have to do is take into consideration the characteristics

of the space you are working on because textiles

can enhance the surroundings and disguise any possible

shortcomings. So, you should be careful about choosing your

colours and textures.

While choosing the fabric for any element, one should keep

functionality in mind. The hospitality sector areas such as

hotels, restaurants, hospitals, etc. require fabric that is reusable

yet sturdy. Silk can’t be used as covers for furniture such

as sofa, chairs, etc. Similarly, one can’t use acrylic curtains.

While at this, one should also keep in mind the possibility

of damage the fabric might have to endure, such as tearing,

wearing out due to excessive use, etc. When purchasing

upholstery fabric or upholstered furniture, be aware that the

higher the thread count, the more tightly woven the fabric is,

and the better it will wear. Thread count refers to the number

of threads per square inch of fabric. Things that may ruin

the fabric like presence of children and pets should also be

thought of.


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Furnishing Fabric Fashion

Euratex President Paccanelli:

“New customer profiles to

revitalize exports”

Proposte interviewed

Euratex President Mr.

Alberto Paaanelli on

world fabric outlook for

understanding perfectly

the issues that relate to the

global textile supply chain,

in every detail.

stock of the market situation in our sector, thinking about what actions to

carry out and plan in order to be competitive internationally, tackling the challenges

of the near future that affect all industrial systems. Issues that make hands

TTaking

tremble and that, if you wanted to dive in deeper, would require a sort of “reflective

retreat” that could last several days. We don’t have all that free time and

space but we couldn’t resist the temptation to seek out a summary, to establish

some set points, from which then to start a comparison and elicit a reflection.

Who better then to involve than the manager who represents Italy in the most

important European textile forum? So, Proposte conducted an interview with

Alberto Paccanelli, CEO of Gruppo Martinelli Ginetto Spa and, most importantly,

president of Euratex, or rather the European confederation into which all the

national associations of the continent that deal with textile-clothing and home/

furnishing textile converge. Being the president of such a body means defending

the interests of the sector against the European Union and international organizations;

coordinating a team of specialists in the stipulation of international free

trade treaties, taking on innovation and training in the sector, planning the future

with regard to the sustainability of manufacturing processes and final products. In

a nutshell, understanding perfectly the issues that relate to the global textile sup-


51

Furnishing Fabric Fashion

Euratex President Alberto Paccanelli

ply chain, in every detail. Proposte wanted to ask him “everything”, but started

with a few questions to take stock of a delicate situation and of its future: that of

furnishing and home textiles.

A few days ago Claudio Marenzi, president of Confindustria

Moda, presented the sector’s numbers for the

first half of 2019. All in all positive: exports are growing

7.2% compared to an internal demand that dropped by

a couple of points. Obviously, the pull effect of the fashion

giant is dominant in the good export trend. And the

current state of textile arts and furnishing curtains, in

the first six months of this year, both in terms of numbers

and in terms of effectiveness and consolidation in

international markets, from the unparalleled vantage

point of Euratex, is what?

I would like to point out an important aspect first of all: the export numbers to

which you refer are “pulled” by the clothing/knitwear sector. If we look at the

cotton supply chain, in reality the entire textile sector is suffering. In the first

seven months of this year the export of furnishing/home textiles decreased by

4.7% overall. But if we read the data in depth we find that the Bed and Bathroom/Kitchen

segments are suffering a lot, while there is slight growth in the

Table and Furniture segments – in this last “item” there are highly varied products,

curtains, rugs/tapestries, carpets, various articles – so, once again, there is

no general reason to rejoice but our sector, small compared to our older cousin

clothing, is experiencing softer and slower dynamics. It is clear that the situation

is not rosy: textiles produce and distribute durable goods, and like all these kinds

of products, when there is uncertainty and insecurity in the markets, consumption

slows down or even stops. But keep in mind that the particular structure of

the downstream supply for the manufacturing of furnishing fabrics and curtains

– so articulated and complex – somehow slows down the trends compared to

those who, for example, work on the finished product like sheets and directly

interact with distribution and consumption. As far as Italy is concerned though,

the problem is always the same: competitiveness. The battle, at the level of international

markets, plays out increasingly around price and our manufacturers

pay for delays in terms of cost competitiveness. I’m not saying anything new but

the issue is becoming, as price becomes the most important distinction, urgent

because it erodes the essence of the good performance of any company, the

right profit margin. Then, in reality, we still have plenty of cards to play: our creativity

sustains us, the value chain of our products holds up because they are still

coveted and recognized, but the high consumption ranges are a bit squashed

and this can’t help but be reflected in the total numbers. Of course, a little more

peace and tranquillity on the international stage would certainly help. However,

to finish the summary, we can say that the first half of 2019 was not positive but

we have the tools to withstand the economic situation.


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Furnishing Fabric Fashion

Competition on the global market is an indispensable

necessity for all companies in the home textile supply

chain: what, in your opinion, are the actions that still

need to be carried out by the Italian and European industry,

to strengthen themselves worldwide?

Placement at the medium/high-high ranges of consumption is increasingly ours,

there are no alternatives. We cannot budge from there. As a textile supply chain

we must stand our ground in rich markets because that is where we can find our

reference clientele and do business with the most adequate earnings possible

(even though price is an increasingly important variable, as I said before, and the

question of margins must be handled with particular attention) and be present

in expanding markets to stand our ground in them and gain new ground.

I realize that saying it like that may seem like a simplification, but that is what

macro-strategies are. More specifically, I would like to state that as an Italian and

European home/furnishing textiles supply chain we must multiply our efforts to

expand the type of clientele we reach, find new outlets, make our services and

efficiency even better. We must realize that the profiles of the users of our products

change constantly, are renewed and diversify. We must be hyper-aware of

these developments: more than facing the markets in territorial and geographical

terms, I believe they should analyse the types of customers and of opportunities

and behave accordingly.

What can Euratex do, and possibly already does do, to

promote and support the Italian and European furnishing

fabric supply chain?

Let’s do an introduction. Euratex is the synthesis of all the national European

textile-clothing associations. It cannot therefore deal with the particular national

issues that are the purview of the associations of each country. Sistema Moda

Italia is the Italian association associated with Euratex that represents bodies in

Italy, which has the most important textile-clothing sector in Europe. The work

of Euratex is necessarily European and global and this means that its job is, in

the world market, to “lobby” and thus facilitate international trade and thus

worldwide consumption of our products; supporting the European Union in the

stipulation of free trade agreements with nations and aggregates of nations in

every part of the world – an example is surely Canada with which we signed an

agreement that cancelled the existing duties. In general, there are three main

headings we work under: free trade agreements and the creation of a “free

and fair” global market, then there is the topic of innovation that we develop

through the European Technology Platform for Textile and Clothing and the third

heading concerns sustainability. A team of ten people works on these issues in

Brussels, so we do a lot on topics that are crucial but which, perhaps, are not

perceived as immediate by individual companies. Yet in reality they are decisive

for the future in the short, medium and long term.


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Furnishing Fabric Fashion

We live in an age of social media and extreme exposure

and visibility. Lots of communication, marketing and

product promotion takes place through these channels.

How up-to-date are the companies in our supply chain

and how much work do they still need to do on this

topic?

This question is now vital and there are no alternatives. On social media and on

the web either you’re there or “you’re nothing”. Having a presence on the web

is now no longer a question, it is not even conceivable not to have a website,

but equally clear and indispensable is being present on social media. Companies

of all sizes must realize that the new communication channels continue to be

“new” only to us, in Italy in particular. In the world they are now well established

and refined systems. In China, for example, people almost don’t use emails

anymore, everything happens on “We Chat” the equivalent in that country of

“Whatsapp”. And I’m not just talking about personal contacts, I’m think of marketing

and business promotion. It’s clear that planning and carrying out a precise

strategy that, obviously, then leads to e-commerce, is not easy and involves

investments of time, money and human resources. But there is no alternative.

The Italian production chain in our sector is quite late to the game and must

act. Above all it must change its cultural attitude towards this topic: this is not

a painful, annoying but necessary cost, but one of the most important investments

in the future of a company. If that’s not your starting point, you won’t go

far.


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Furnishing Fabric Fashion

And also on this issue, what is the current role of sector

trade fairs?

Let’s start by saying that the role of a fair is still crucial, I would say fundamental.

The world changes and evolves, but a moment of collective engagement like a

fair is currently irreplaceable. Obviously, the event must act in an unequivocal

sense to promote research and the opening up of business opportunities. It is

the same strategy that I mentioned before for companies: it’s not a question of

a geographical vision in dealing with international markets, but of opportunities

and chances, searching for different and new profiles of hypothetical customers.

What Proposte did with the calendar shift towards the Salone de Mobile is perfectly

consistent with this idea of a fair. Find new potential stakeholders. If the

fair behaves like this it offers an indispensable service to the sector.

At the beginning of October Sistema Moda Italia organized

a conference in Milan that talked about “sustainability”

and about measurement systems suitable for

tracing and showcasing the quality of textile apparel

processes and products (PEF and EOF). Where does the

furnishing fabric and curtain supply chain stand on this

issue, in your opinion? And how much does this issue

matter in our sector?

The issue is fundamental but also undervalued. I don’t believe that the furniture/home

textile supply chain has particular problems, at least in terms of

process, since the national and European legislation on the subject is already

very stringent. From this it follows that it could tackle the measuring procedures

mentioned by SMI without any particular difficulty. The real question is

another one, in other words the forest of certifications that is upstream of our

work starting from yarns, semi-finished and raw materials. There is a complete

confusion that is really difficult to untangle and this generates difficulties and

often also scams and fakes. Finding order in this becomes indispensable, but

our little supply chain does not have the strength to impose such important

actions. I therefore believe that home textiles should follow the lead of their

older cousin, clothing, in this case. However, the fact remains that the issue is

essential and represents an opportunity for distinction and quality assurance

that can offer us further opportunities on an international level.


55

imm cologne opens as a

Furnishing Fabric Fashion

dazzling design event for

furniture & interior decoration

In January 2020, design

meets business once again

at the Interior Business

Event in Cologne. A whole

host of trends and innovations

will be showcased

in the Pure interior world,

which will also be further

expanded to include outdoor

and bathroom products.

Top events mean

added value for visitors.


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Furnishing Fabric Fashion

are the latest interior design trends for 2020? What new furniture

products and living concepts will imm cologne’s exhibitors present to an

enthusiastic WWhat

trade fair audience? Will the home furnishings scene starting

the 2020 season at imm cologne really be as “green” and sustainable as the

trend forecasters predict? Or will the increasing shortage of living space in

congested metropolitan areas determine the look of the new generation of

furniture? Answers to these exciting questions can be found right at the start

of the year at the Interior Business Event, imm cologne 2020. Traditionally a

trade fair where orders are placed, it has developed over many years into a

platform for interior design trends. The high standards in the Pure segments

and the exclusive mix offered to visitors in the Pure Halls 11, 3 and 2 on a

total of seven hall levels are surely one of the reasons for this successful

evolution. Brands like brühl & sippold, ClassiCon, Cor, Pulpo, Vitra, Flexform,

Minotti, müller möbelfabrikation, Menu, de Sede, interlübke, Leolux, Ligne

Roset, Magis,Rolf Benz, Softline, Normann Copenhagen, Knoll International,

Schönbuch, Sophisticated Living, Schramm Werkstätten, Team 7, Baxter, Jan

Kath and Walter Knoll stand for continuity, creativity and change all at the

same time – for them, imm cologne is the countdown to a dazzling design

event. In the Pure segment, major design brands exhibit alongside small

labels, new start-ups and traditional furniture ranges. This fantastic mixture

not only appeals to the trade audience, it also attracts international media

representatives. The Pure halls are where trends are set and various lifestyle

concepts are presented. The atmosphere is thrilling and inspiring at the

same time.

The Pure interior world

Pure Editions is the dynamic, compact format at imm cologne featuring the

exciting ideas from providers of visionary furniture and interiors concepts.

The open, individually designed trade fair architecture is set against the dark

backdrop of the halls, lending the segment and its product concepts and

interior designs by international exhibitors a theatrical ambiance: a venue

for staging designs that make a statement. In Hall 11, the name “Pure Atmospheres”

emphasizes the character of this presentation format for holistic

interiors concepts with complete collections. In atmospheric and compact

presentations, the exhibitors will showcase their brand concepts: their own


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Furnishing Fabric Fashion

take on domestic culture, their personal signature, their interpretation of

good design. Here the focus is not on the individual product, but on the

interaction of all elements. Pure Atmospheres is a spatial experience.

“imm cologne is one of the largest and leading Interior Business Events

for domestic living in the world,” explains Matthias Pollmann, Vice President

Trade Fair Management at Koelnmesse GmbH. “However, we’ve also

noted imm cologne’s growing significance for the contract sector. In the

hospitality industry in particular, the use of high-quality design products

has become increasingly important, and our exhibitors in the Pure segment

showcase precisely these design highlights.”

Consumer behavior and the use of living space are changing. For example,

there is a growing trend among many people to live in harmony with

nature. imm cologne also reflects these developments and hosts many

outdoors suppliers in the Pure segment.

Wide-ranging activities reach out to interiors professionals

“Thanks to our extensive restructuring of imm cologne’s new interior

worlds, we have been able to adjust our activities to appeal to our target

groups with even greater focus. With this year’s Pure Architects themed

area as a hook, we have significantly increased our efforts to attract

interiors professionals to imm cologne,” states Matthias Pollmann. Pure

Architects alternates with LivingKitchen to take place every two years

and is designed to provide the information needed by architects, interior

designers and purchasing decision makers. With this themed world located

within the lifestyle-oriented Pure segment, imm cologne is offering

exhibitors of innovative interior concepts the opportunity to present their

new products and innovations in a compact format at the Interior Business

Event. Interesting product segments including lighting and building

services as well as the topics walls, ceilings and flooring complete the


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Furnishing Fabric Fashion

range on offer in Pure Architects. With premium brands such as Laufen, Geberit,

burgbad, Antonio Lupi Design, Vola, Bette, Dallmer, Klafs, Effegibi, Domovari

and Vallone exhibiting, imm cologne is set to be a meeting place for sanitaryware

brands that want to present their collections to a trend- and design-savvy

audience.

Innovations: New Moments puts the spotlight on the

exhibitors’ new developments

At imm cologne 2020, more than 100,000 pieces of furniture and other furnishing

items will be exhibited, around a third of which are brand-new products.

From new sofas to the latest material and colour trends through to product

innovations, imm cologne has established the “New Moments” innovations

platform to give the best overview of the vast range of products. Visitors to imm

cologne can find out information about the most interesting new developments

on show at imm cologne online and in an installation showcasing the latest

innovations.


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Furnishing Fabric Fashion

Design meets business at the Interior Business Event in Cologne

imm cologne impresses visitors because it has the right balance between a showroom and

business, design and suitability for everyday use, completeness and compactness. “At no other

furniture trade fair is the diversity of the interior design sector so comprehensively reflected as

at imm cologne. Our exhibitors present ready-to-market products here in Cologne, because the

designer labels participating in the event want to generate sales at the start of the year,” says

Matthias Pollmann about imm cologne’s focus on business.

Top events for a fair visit with added value

In addition to “The Stage” – probably the most interesting and highly regarded lecture forum

from all of Europe’s industry events – imm cologne 2020 will once again feature the interior design

project “Das Haus” as a highlight for design enthusiasts. The ninth house in the event series

will be designed by the MUT Design team from Spain. And the Pure Talents Contest will once

again offer young designers the opportunity to present themselves to an interested trade fair audience

and make initial business contacts. Numerous trend exhibitions and lounges will also ensure

an inspiring trade fair visit with added value – for personal interior moments for everyone.


60

Furnishing Fabric Fashion

Color of the year 2020:

19-4052 PANTONE®

Classic Blue

A

A reassuring presence instilling calm, confidence, and connection. Tapping into

sight, sound, smell, taste, and texture Pantone makes PANTONE 19-4052 Classic

Blue the first multi-sensory Color of the Year in the company’s history.

CARLSTADT, N.J.– Pantone, provider of professional color language standards

and digital solutions, today announced PANTONE 19-4052, Classic Blue, as

the Pantone® Color of the Year for 2020; a timeless and enduring hue elegant

in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the

thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a

dependable and stable foundation from which to build as we cross the threshold

into a new era.

“We are living in a time that requires trust and faith. It is this kind of constancy

and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and

dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive

Director of the Pantone Color Institute. “Imbued with a deep resonance, PAN-

TONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue

evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue

encourages us to look beyond the obvious to expand our thinking; challenging

us to think more deeply, increase our perspective and open the flow of communication.”


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Furnishing Fabric Fashion

Imprinted in our psyches as a restful color,

PANTONE 19-4052, Classic Blue brings a

sense of peace and tranquility to the

spirit, offering refuge. Aiding conbringing

laser-like clarity, PANTONE

re-centers our thoughts. A reflective

fosters resilience.

human

centration and

19-4052, Classic Blue

blue tone, Classic Blue

As technology continues to race ahead of the human ability to process it all, it

is easy to understand why we gravitate to colors that are honest and offer the

promise of protection. Non-aggressive and easily relatable, the trusted PAN-

TONE 19-4052, Classic Blue lends itself to relaxed interaction. Associated with

the return of another day, this universal favorite is comfortably embraced.

“The Pantone Color of the Year highlights the relationship between trends in

color and what is taking place in our global culture at a moment in time, a color

that reflects what individuals feel they need that color can hope to answer.”

added Laurie Pressman, Vice President of the Pantone Color Institute. “As

society continues to recognize color as a critical form of communication, and

a way to express and affect ideas and emotions, designers and brands should

feel inspired to use color to engage and connect. The Pantone Color of the Year

selection provides strategic direction for the world of trend and design, reflecting

the Pantone Color Institute’s year-round work doing the same for designers

and brands.”

To fully bring to life the true meaning of PANTONE 19-4052 Classic Blue, Pantone

has translated PANTONE 19-4052 Classic Blue into a multi-sensory experience.

By extending the sensory reach of PANTONE 19-4052 Classic Blue, Pantone is


62

Furnishing Fabric Fashion

hoping to reach a greater diversity of people to provide everyone with an opportunity

to engage with the Color of the Year 2020 in their own unique way.

“As we all head into a new era, we wanted to challenge ourselves to find inspiration

from new sources that not only evolve our Color of the Year platform, but also help

our global audiences achieve richer and more rewarding color experiences,” added

Pressman. “This desire, combined with the emotional properties of PANTONE

19-4052 Classic Blue, motivated us to expand beyond the visual, to bring the 2020

Pantone Color of the Year to life through a multi-sensory experience.”

Classic blue in fashion

PANTONE 19-4052 Classic Blue is a poised and self-assured blue hue elegant in its

simplicity. Genderless in outlook and seasonless in endurance, this foundational

anchor shade enables color mixes throughout the spectrum, as well as making a

strong statement on its own. Emblematic of heritage but at the same time highly

contemporary, versatile PANTONE 19-4052 Classic Blue takes on distinct appearances

through application to different materials, finishes and textures from shimmer-


63

Furnishing Fabric Fashion

ing metallics, lustrous sheens and high-tech materials to hand crafted looks and

more fragile fabrics.

Classic blue in home décor

Offering the promise of protection PANTONE 19-4052 Classic Blue is a pervasive

favorite for home. Creating a stable foundation from which to build, PANTONE

19-4052 Classic Blue injects creative confidence into interiors, transforming a

space through unique color combinations and tonal statements. Easily applied

across so many different materials, textures and finishes, PANTONE 19-4052

Classic Blue is a dependable blue that can take you in different directions expressing

tradition and elegance as well as unexpected boldness.

Classic blue in graphic design and packaging

Because of PANTONE 19-4052 Classic Blue’s relation to the sky at dusk, something

we see every day, it maintains a perception of dependability and constancy.

A color we respond to viscerally as being trustworthy, PANTONE 19-4052

Classic Blue is an ideal shade for many applications of graphic design. This is

especially true for packaging where PANTONE 19-4052 Classic Blue conveys

the message of honesty, credibility and reliability that today’s consumers are

connecting to.


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Furnishing Fabric Fashion

Benefits

of vinyl

fabrics

There are many different

coatings on vinyl fabric,

with some intended

for home use, some for

commercial use and some

recommended for extreme

weather outdoor use.


65

Furnishing Fabric Fashion


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Furnishing Fabric Fashion

VVinyl upholstery was first introduced as a durable and affordable alternative

to other fabrics like leather. Several developments in vinyl manufacture have

ensured improvements in quality. Vinyl is a high-tech fabric well suited for

outdoor areas, commercial furnishings in hotels, waiting rooms, offices,

conference centers, and municipal buildings. Vinyl fabrics offer some unique

features over woven fabrics – one of which is that they can be formulated

into an endless array of colors and shades, which make them a favorite of

interior designers.

Modern vinyl fabric suppliers offer large selections of patterned materials.

There are many different coatings on vinyl fabric, with some intended for

home use, some for commercial use and some recommended for extreme

weather outdoor use. In situations where fabrics need to be waterproof,

sun-proof or resistant to high wear and tear, the benefits of vinyl make it a

popular choice.

Vinyl upholstery fabrics come in different grades, but this grade does not reflect

fabric quality; it refers to the price it cost to make the fabric. You cannot

find consistency in the vinyl fabric grading process, because each manufacturer

sets its own grades. Price grades range from “A” to “F,” with the “F”

grade representing the pricier fabrics. Rather than selecting vinyl upholstery

fabrics by grade, one should choose the type of vinyl upholstery material he

needs according to its intended use.


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They can be found in different types, colors, styles and textures that

offer various usage and same durability. Vinyl is an ideal choice since

they are easy to clean and maintain. Additionally, they are also resistant

to ultra-violet rays and abrasion. However, it is quite difficult to

repair it when damaged. Several options are available for repairing

vinyl fabrics and these include — vinyl repair kits, iron-on patch on

the fabric and patching with a special needle.

We can summarize some of the benefits from a quality vinyl fabric:

• Vinyl is abrasion-resistant – it is perfect for seat cushions as they

are not scratched and torn easily.

• Vinyl fabrics have antibacterial properties – this means vinyl-upholstered

furniture would be safe for babies, and people with weak

immune systems.

• Vinyl does not go out of fashion easily – vinyl fabrics have been

around for decades and will continue to be used in a variety of applications.

Solid colors in traditional hues never go out of style. However,

today there are more decorating options than ever with regard to

the patterns, textures and finishes that are possible with vinyl. There

is a vinyl for every look and purpose. One of the biggest benefits of

vinyl is that it is waterproof and weatherproof. Vinyl is often used

outdoors on furniture and protective coverings since it is impervious

to water and can serve as a weather barrier for other items. Professionally

made outdoor furniture and awnings are carefully stitched

to retain the waterproof quality of the fabric. Not all vinyl is equally

weather-resistant, so determine the specific conditions that the vinyl

you choose is able to withstand. Extended exposure to sunlight will


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fade vinyl much less than other fabrics. Vinyl is especially good for those

areas where it can protect more delicate fabrics from ultraviolet light

damage and fading. Since vinyl effectively blocks sunlight, it can protect

other fabrics and sun-sensitive materials. Consider vinyl awnings for

patios, sandboxes and outdoor eating areas.

• Vinyl fabrics are mostly flame retardant.

Vinyl upholstery can be cleaned easily, even without soap and water –

vinyl’s texture is one of the factors that make it resistant to dirt. They do

not absorb liquids or stain easily – furniture gives off a “new” appearance

longer.

• Vinyl does not fade easily – it is durable and can withstand frequent

use in a number of commercial, public, or institutional settings. Colors

last a long time, which extends replacement cycles and saves money.

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Design

classics:

stylish in

snakeskin

TThis

Chief Editor of the design magazine

“Arcade”, Heike Gessulat, introduces

must-see product innovations,

designers and companies in the

Heimtextil Blog. She tackles the

trends of Continental.

natural-looking ‘snakeskin’ was used, in 2014, to cover large surfaces

in the ‘Hard Rock Hotel’ in Ibiza, for instance. The secret of its success is the

precise, filigree markings and the multi-colored printing, which is so full of

contrasts. They lend the high-quality material the living feel of the material’s

exotic, real-life antecedent. Today, the design is one of the ‘Wild Animal’

designs in the collection.

Whilst both the exotic character of the material and the technology behind

it have been retained, the raw materials and backing have changed and

developed over time. So that the quality of the material has been subject to

constant improvement and new areas of application have opened up. In the

1970s, it was mainly handbags, suitcases, purses and belts that were made

from ‘skai’, as well as, to a lesser extent, shoes.

Today, it is overwhelmingly used for upholstered furniture and headboards.

If the bag-making segment has very little significance today, the importance


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of the interior furnishings sector, on the other hand, is huge. ‘Skai’ seems to be

preordained for use in interior design, both in the home and in the commercial

and contract sector, in retail and in the hospitality industry. For the modern

woman in the 70s, it was all about elegance. And this meant that fine textures

and softness were of particular importance.

Today, the range of demands is wider. From the beginning, high-end design and

quality requirements were part of the product’s DNA; now it also includes additional

qualities such as fire-resistance, light-fastness and abrasion-resistance.

Continental is now pushing forward into a new dimension of personalization

with their ‘skai Design Lab’, that enables everyone to create their own individual

look. And this can be seen in a live demonstration at Heimtextil’s jubilee show.

Continental will be represented with two separate stands at the show: Hall 6.0,

Stand B10 and Hall 10.1, Stand D65.

Header photo: With authentic coloring and texture, ‘skai Aythana N’ accurately

reproduces the skin of a python. This snakeskin look is a classic feature of Continental’s

portfolio and is available in 7 color variations.

It is now 50 years since Continental,

still under the name of Hornschuch at

the time, released their snake, when the

company exhibited its products at the

first Heimtextil. Inspired by the python,

this artificial leather was at first also

called ‘skai L Pythana’, before it became

a classic and has now been marketed for

years under the name of ‘skai Aythana N’.


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Design Week Turkey

goes “beyond design”

The event, which hosted world-famous

designers as speakers in Istanbul,

attracted a great deal of interest.

by Turkey Exporters’ Assembly (TIM) in coordination with the Department

OOrganized

of Commerce, Design Week Turkey 2019 was held in the Istanbul’s

Halic Convention Center, November 14th to 17th, and attracted 61 thousand

382 visitors, by far the highest number of participants. TIM President Ismail

Gulle said, “Design Week Turkey is the biggest source of motivation for us, as

it reaches more people every year. In the coming year, we will also implement

a new project that will contribute to the branding journey of our country.” The

event, which hosted world-famous designers as speakers in Istanbul, attracted

great interest.

TİM President Ismail Gulle stated that they had realized an extraordinary program

with the sessions covering many subjects in Design Week Turkey and said:

“Organizing such events aiming to make Istanbul as one of the leading metropolises

of the world as a capital for designers, it is so important. We are growing

by hosting more people every year. Design Week Turkey, which has hosted more

than 120,000 visitors to date, is the biggest source of motivation for us to reach

more people every year. Last year, in Design Week Turkey we had hosted more

than 52 thousand visitors in 3 days. This year we reached record participation

with 61 thousand 382 visitors. In the coming year, we will also implement a new

project that will contribute significantly to our country’s brand value. In this context,

we will organize an international organization where we will bring together

all parties and activities for fashion and design. With this project, where design

and fashion will be discussed throughout the year, we will make Istanbul an


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international, regional design center of Eurasia and turn Istanbul into a global

design center where industrial, visual and fashion design agencies will open

offices.”

Hosted world-famous designers in Istanbul

During the four-day event, more than 100 speakers and over 150 designers,

34 panels and conferences, and 53 exhibitions and workshops were held. In

the event, whose main theme was ‘Beyond Design’, British Industrial Designer

Sebastian Bergne, London Design Festival Director Ben Evans, Dutch

artist and innovator Daan Roosegaarde, Automobile Designer Niels van Roij,

president of Taiwan Medical Design Association Kevin C. TSeng, International

Forum Design CEO Ralp Wiegmann, Architect Melike Altinisik, Fashion Designer

Arzu Kaprol and Hakan Akkaya and Economist Emre Alkin was among

the personalities hosted in Istanbul. Several panels and conferences were

organized on Sustainability, Game Design, Codes of Competition in Design,

Medical Design, Contemporary Jewelry Design where the latest developments

in the world of design were discussed. Rosanna Orlandi, the curator of

the International Ro Guiltless Plastic Contest, presented a spectacular feast to

the exhibitors with outstanding exhibitions and selected events such as “The

Criminal is Not Plastic”, “The Contemporary Face of Weaving, CollectThings”.


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Design Trends

2020/2021 by

Milou Ket

Color blocking is applied in all

kinds of products, in painting of the

walls, wallcoverings and murals, but

also in textiles, such as upholstery

fabrics, curtains and carpets. Often

different pieces of furniture are

executed in separate bold colors,

to make a statement. There is a

renewed interest in Optical Art

effects, for different applications

such as carpets, wallcoverings and

upholstery fabrics.


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MMilou Ket gives insight into her new Interiors book, edition 2020/2021

Introduction

In this new Milou Ket INTERIORS, Edition 2020/2021, the most influential

international themes are shown. The book contains both summer and winter

themes. There are six themes featured, all with their corresponding color cards.

There is a list of the compatible Pantone® cotton colors. Please note that these

colors are not the same as the featured ones, but are the closest available.

There is also a usb-card enclosed, with a powerpoint presentation to explain all

aspects of the book. Also, the sources are mentioned here.

Every theme is shown with its corresponding color card, with many inspiring materials

that match the themes in color and character. At the end of the book is a

list of sources, designers and manufacturers that are featured in this INTERIORS

book. Neutrals and soft colored shades provide a quiet, almost peaceful effect.

Pinks are part of almost all color ranges and play an important role. Greens and

blues will remain important. There is more need for color. Bright and primary

colors are combined with black and white for interiors influenced by the Memphis

movement. Dark moody colors are accepted, mainly in shades of blue and

blue green, and in dark terra cotta variations, to emphasize a luxurious atmosphere,

emphasized by metallics. Art Deco influences are emerging. Designers

are researching our resources and experiment with waste, natural materials,

minerals and discover long forgotten procedures.

The first theme shows soft, quiet colors, to counterbalance the overload of

information and sounds, for our theme called “Timeless Sanctuary”, to create

a peaceful home. The second theme, “Soft Reflections”, is influenced by fresh,

bright pastel colors, for a contemporary interior. Gradients, iridescence and

lenticular influences give a modern touch.

The third theme, called “Bohemian & Nomadic” is based on the mix of influences

from all over the world. Deep, warm colors prevail. These are also perfect

colors for velvets. In the fourth theme “Playful Geometry” we see primary and

bright colors reminiscent of Memphis and Bauhaus influences for a modern

interpretation. Black and white are added as an accent.

In the theme “Embrace Sustainability” we see the influence from nature in

shades of green, but also in blue water shades, combining old and new, sometimes

combined with an industrial setting. In the theme “Luxurious Nostalgia”

the emphasis is on dark, rich colors to obtain a warm atmosphere. Metallics are

often added, Art Deco influences are emerging.


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Timeless Sanctuary

The first theme is called “Timeless Sanctuary”. It is a continuation of our previous

theme “Where Serenity Reigns”, where our homes become an almost

spiritual peaceful place where we can relax, unplug and unwind. Our home

protects us from the overload of sounds, stimuli of our current lifestyle. Light,

natural colors and sometimes quiet pastel colors set the tone. It has a Nordic,

Scandinavian atmosphere, where warmth and coziness play an important role,

but it also reminds us of Japanese minimalism and simplicity. Natural materials

prevail, we see untreated wood, but also rattan, cork, fur, fake fur and hides,

and felt. Our well-being and comfort are the most important. Textiles play a

very important role, as they counterbalance cool and smooth materials such as

steel and concrete and add warmth. Therefor acoustic materials, products and

solutions are so important. We also see hand made products that are irregular

and organic. Often the shapes are simple, rounded and curved. Textures suggest

an impression of warmth and depth, and give a 3-D effect. We see colored glass

and mirrors.

Colors

In general, we apply more color in our homes, but in this theme, they remain

quiet and soft. Walls are often painted. Especially the color pink is important

for textiles such as in furniture, rugs, etc. The colors in this range are light and

neutral. We see as colors: Light Sand, Kit, Light Grey, White, Soft Pink, Light Lilac,

Light Jade, Grey Blue.

Soft Reflections

This direction is called “Soft Reflections”. It does not particularly refer to a certain

style direction. However, we see Japanese inspired topics from nature such

as cranes, birds, koi, blossoms etc. used as decoration for instance for ceramics

and wallcoverings. The patterns in this direction are often vague and slightly

blurred, we see random patterns or blurred geometrics and landscapes. Also

marbled surfaces, spots and stains and water color effects emerge. Gradients

and lenticular effects, plus colored transparency and iridescence give a modern

touch to the interior. But we see also more traditional materials with a slightly

faded appearance, such as pastel colored velvets, applied for Mid-Century style

furniture. Murals and wallcoverings add a special effect and depict scenes from

nature. The shapes are mostly rounded and friendly. Man-made materials are

quite important, such as glass and artificial materials such as resin and plastic.

Sometimes old techniques and procedures are combined with new materials to

obtain complete new effects.

Colors

In this range we see fresh pastel colors, but they are harmonious and not too

aggressive. As colors we see: Fresh Green, Pastel Yellow, Powder Pink, Coral,

Lilac, Light Blue, Mint and Light Purple Blue. In combinations these colors go well

together, often with white, but also a stronger, darker colors are added, such as

a terra cotta color or a stronger blue, brown or purple to give more depth.


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Bohemian & Nomadic

Already for many years there is a continuous interest in the cultural expressions

of people from all over the world. Because we travel so much, but also because

we are able to be connected with different cultures because of internet. Mostly

these folkloristic expressions are very colorful, but the weaves and prints can be

translated in a more neutral way, as we can see in Moroccan and Indian inspired

interiors, that can be opulent as well. Now we see that contemporary designers

are interested in the traditions, and craftmanship of traditional prints, weaves

and products, but at the same time they combine it with contemporary techniques

such as photoprints, digital printing and 3-D printing. They want to save

the expertise of traditional craftmanship by bringing it to the attention of the

audience. In that way the history and tradition are kept alive. Especially African

prints and craftmanship, but also interest in Japanese influences, such as gradients

and the representation of refined images. Traditional brocades, weaves and

embroideries, cashmeres, shibori, tie & dye, block prints etc. Velvets are also

part of this story.

Colors

Warm colors prevail, reminiscent of autumn, of terra cotta and earth. Velvets

with their warm colors fit in perfectly. But do not forget neutral colors, such as

off-white and beige, and sometimes the addition of rich metallics for a more

opulent effect. Some materials such as rattan, wood, and cane are appreciated

for their natural color. As colors we see Ochre, Warm Orange, Dark Camel, Deep

Red, Red Brown, Peacock, Indigo Blue and Warm Brown.

Playful Geometry

This theme is a continuation of last year’s theme “Color Matters”, but it is

gaining importance. It is based on influences from Modern Art directions such

as the Dutch art movement “De Stijl”, Bauhaus and the Memphis Movement.

Playful aspects play a role, often emphasized by black and white accents, such as

diagonal stripes. We see geometric shapes, and variations on constructivist and

abstract art. Color blocking is applied in all kinds of products, in painting of the

walls, wallcoverings and murals, but also in textiles, such as upholstery fabrics,

curtains and carpets. Often different pieces of furniture are executed in separate

bold colors, to make a statement. There is a renewed interest in Optical Art

effects, for different applications such as carpets, wallcoverings and upholstery

fabrics. Modern manmade materials play an important role, such as glass and

plexiglass, colored mirrors, Dichroid glass, resin, matte and shine contrasts etc.

Colored light and rainbow effects are important as well.


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Colors

In this theme we see how primary colors but also other bright colors are applied,

often in combination with black and white accents. As colors we see: Signal Red,

Cobalt Blue, Bright Yellow, Bright Orange, Turquoise, Bright Green, Hot Pink and

Purple. These colors are also applied in combination with the previous range of

pastel colors, or in combination with darker colors, such as terra cotta, warm

brown, burgundy or dark blue or dark green for more definition.

Embrace Sustainability

This theme is called “Embrace Sustainability”, because sustainability has become

one of the greatest challenges for the future. Durability and sustainability are

key issues. In this direction we see a lot of green shades, to express our need to

reconnect with nature. Preservation of nature, and of our resources are urgent

topics. Green is associated with images of trees, leaves, ferns and foliage, but

also with forests and landscapes, often with a historical background. Especially

those with an exotic feeling, like plantations, palm trees, executed in old engravings.

Exotic animals such as jaguars, monkey’s, elephants, snakes, etc. but also

very colorful exotic flowers, birds and fruits remain in demand. We are looking

with new eyes to historic natural history books and appreciate again the meticulously

drawn pictures of botanical flowers and animals. The application of murals

and wallpaper are a sure and convincing way to convey that atmosphere. Old is

combined with new, products will be recycled especially from the industrial era.

Wood, rattan, and natural materials such as cane will be very popular.

Colors

For this direction there is a range of all green colors, in different shades. As

colors we see: Lime, Sage Green, Grass Green, Yellow Green, Olive, Khaki Green,

Grey Green, Blue Green. To obtain the right atmosphere for the exotic flora and

fauna of course other colors are needed. Colors with bright effects such as hot

pink, signal red, bright yellow and bright orange and cobalt blue. Beige and yellow,

and brown should be added in certain cases to stress the botanical effect.


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Luxurious Nostalgia

This direction is called “Luxurious Nostalgia”. Here we see many historic inspirations,

the newest is the interest in Art Deco of the nineteen twenties. Dark

colors are highlighted by luxurious metallic outlines and decoration, in gold but

also other metallics. Marble in dark colors, natural minerals and effects with

shine, such as new small side tables and stools, made out of old-fashioned

colored silver glass, that looks very contemporary. The Dutch Masters remain

an important source of inspiration, especially the meticulously painted flowers

on a dark ground, for wall coverings, and murals. The curiosity cabinet remains

popular as well. We display products with rare beauty to highlight them and to

give it utmost attention. Luxurious materials with bold large shapes are a sign of

opulence and wealth. Also here velvets, especially in these dark rich colors convey

a luxurious touch to the interior. Black and white will become less important,

it is replaced by dark combinations with graphical effects with metallics. The engravings

by Fornasetti remain popular, like the velvets and brocades of Fortuny.

Colors

The colors here are dark, moody and glamorous. As colors we see: Deep magenta,

Blue Purple, Wine Red, Night Blue, Emerald Green and Dark Emerald Green,

Chocolate Brown, Anthracite. Black is of course also a very important color and

should be added. Metallics are very important, often in fine lines as used during

the Art Deco Period. Gold, silver, and bronze are the most important metallics.

Dark colors like brown, dark blue, green and deep red are applied for Constructivist

inspired homes.

Contact: studio@milouket.com and didem@fabricconcept.com


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Furniture Market

size worth over

$885 bn by 2026

Furniture Market demand will

likely to cross USD 885 billion

by 2026; according to a new

research report by Global

Market Insights, Inc.


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Rising inclination towards

renovation and remodeling projects in residential

sectors will enhance the furniture industry size over the forecast

timeframe. Increasing investments in renovation projects, particularly in

the North America & Europe is anticipated to stimulate the product demand.

According to the European Federation of DIY Manufacturers (FEDIYMA), Europe

led by Germany, France, Belgium, and the Netherlands will foresee substantial

growth in the home improvement market size. An appreciation in the prices

of new houses is driving the renovation and remodeling market development.

Further, escalating household spending towards home

renovation & furniture replacement will induce

significant industry growth.

Favorable FDI policies to enhance the GDP

growth are fueling the commercial sector

advancement. Growing FDI investments,

particularly in hospitality, education, hospitals,

and other commercial sector, is strongly supporting

the commercial market expansion.

Low cost along with increasing penetration

of the online distribution channel

in emerging economies is stimulating

the industry development.


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Wooden furniture to witness upward trajectory trend

Wood is continually showcasing strong growth outlook owing to its advantageous

physical characteristics. The segment is gaining traction with wide variety

of natural coloring and textured choices. Increasing market standards of craftmanship

coupled with introduction of innovative material such as fireboards,

plyboards, and particleboards are providing industry with slew of bold and

innovative offerings inline with rapidly changing consumer demands. Moreover,

consumer inclination towards green and organic architecture is surging demand

for wood-based furniture in household construction.

Blinds & shades provide the facility of window covering for limited light inflow.

Blinds are manufactured from hard materials and the shades are softer owing

to the usage of fabric. Surging development of smart homes coupled with the

innovative interior designs among the consumers will enhance the application

scope over the study timeframe.

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Commercial building to provide significant

growth prospects in Middle East

Middle East & Africa furniture market share led by Saudi Arabia and

UAE is driven by the rising count of offices, educational institutions,

and hotels. The Saudi Arabia construction sector is driven by strong

investments to attract tourism. Projects such as the Kingdom Tower

and mixed-use development (KAAR) project will escalate the revenue

generation. In 2017, the Saudi Arabia government announced

to build a mega city worth USD 500 billion to boost its economy.

Moreover, the UAE market growth is strongly supported by the

increasing investments in the hospitality industry.

Service providers developing innovative

furniture to gain competitive edge

Incorporation of innovative technologies in the furniture to elevate

its functional capabilities and strengthen their industry foothold.

For instance, in November 2017, Blue Blood Studio revealed its

Kickstarter funding project “SmarTables” featuring smart wooden

table with integrated Bluetooth speakers, illuminating nighttime

LED, Qi wireless charger, and USB sockets. The table is constructed

with whole oak wood piece and compartment to store valuables.

Market participants are introducing innovative styling to provide

consumers with unique offerings. For instance, in October 2019,

Ikea revealed its wooden furniture collection in collaboration with

founder of “Off-White”, Virgil Abloh. This designer line-up comprises

of tables and chairs featuring minimalistic design and color

approach.


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Design from the

perspective of P hil Pond

As an internationally

acknowledged and

respected designer

Phil Pond works with

retailers, manufacturers,

housing developers,

hotels, restaurants,

consumer & trade press.

H

He has been providing them with in-depth information about the future wants, needs

& desires of people. Informing clients about how people will be living in the new future,

Pond detailed how he can manage this difficult job in an interview he granted to Décor

magazine. Full text of the exclusive interview follows.

First of all, let’s know Phil Pond.

Phil translates consumer & design trends into high growth business strategies for clients

of Scarlet Opus. A UK Trend Forecasting agency dedicated to providing consumer, business

& design insight for the Interiors sector internationally.

Phil has an enviable reputation in the interiors sector for creativity in product development

& inspirational Marketing ideas. Clients have included Nike/sappi, Louvre Hotels,

Steelcase Inc, Mannington Inc, Le Creuset, Interface Inc., Modulyss. For 10 years he

has spoken at Interiors events including TISE (USA), Décor & Design (Australia), INDEX

& Workspace (Dubai), The Flooring Show (UK). He has worked in and specialised in the

flooring industry globally. He owned a UK producer of Axminster carpet from 2002-2007.

He passes on his marketing expertise to college & university students via his international

lectures and in 2014 was honoured by Lancaster University in the UK with his appoint-



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ment as ‘Entrepreneur in Residence’ to the Faculty of

Art & Social Sciences in recognition of his lectures and

mentoring for under & post graduates. He’s regularly

contributed articles to popular Trade & Consumer magazines,

blogs & press in many countries for a number of

years.

Many designers work according to

customer demand. In what conditions

demand oriented production affect

your freedom?

When the industry works with the correct professionals

there is no difference between what a customer demands

and what the interior designer wants to provide.

Trend Forecasters inform the designers and manufacturers

what customer demands in 1, 2 or 3 years’ time will

be. The manufacturers have time to make product that

will meet this desire. The interior designers then have

lots of freedom to use their creative skills, they have

fashionable colors, patterns and materials to work with

and choose from.



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Which sectors do you usually serve?

Scarlet Opus provide future design Trend Intelligence to all of the

interiors sectors, except the carpet sector (in general this sector

remains ignorant of what customers really want). We work with

Automotive interior designers, furniture, wallpaper, LVT, kitchen,

bed, textile, housewares, glassware manufacturers and many

others.

When you make a design it usually fits with

the trends of the near future? How do you

relate with future trends? Do you feel, guess,

predict or what else?

Scarlet Opus is one of a very few (14) Trend Intelligence agencies

in the world that identify future design trends 3 years before they

happen. We make sure that our designer & manufacturer clients

always make products that fit the current trends. We help them

plan to have products that will fit the near and far future trends.

In this way our clients enjoy constant and secure business growth;

more sales, more profits, more market share, better brand awareness.

Trends are identified by our team of researchers working for

many months each year. They research many areas to do this.



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