StyleGuide

STYLE GUIDE
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STYLE GUIDE

TABLE OF CONTENTS
About Us . . . . . . . . . . . . . . . . . . . . . .
Mission and Vision . . . . . . . . . . . . . .
Logo Identity . . . . . . . . . . . . . . . . . . .
Color Palette . . . . . . . . . . . . . . . . . .
Typography . . . . . . . . . . . . . . . . . . . .
Logo Identity Usage . . . . . . . . . . . . .
Logo Etiquette . . . . . . . . . . . . . . . . . .
Stationery System . . . . . . . . . . . . . . .
Motifs . . . . . . . . . . . . . . . . . . . . . . . .
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10-11
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About Us
Welcome to the car-free natural paradise of Stoos,
Switzerland! The mountain village of Stoos is
located at 1,300 meters above sea level in the heart
of Central Switzerland, which can be accessed by
the world’s steepest funicular railway, or by cable
car. In the heart of all this is our own paradise, Das
Chalet in Stoos - quite literally “the chalet in Stoos.”
Between the hotel and guest house we have 78
rooms, a spa (and wellness center), a restaurant,
fitness rooms, an indoor and outdoor pool, as well
as a range of summer and winter outdoor
activities in the surrounding alps. There
is no shortage of things to do and
places to relax here in Stoos!
2

Mission and Vision
Amidst the beautiful Swiss mountains and
isolated from loud city life, Das Chalet in Stoos
has influenced many to take a step back from
the stress of daily life and relax. Our mission is
to continue this practice daily, helping whatever
individuals cross our path find inner peace and
relaxation from their busy lives. Whether it be
our wellness spa, yoga sessions, or just a place to
rest your head at night, we aim to provide only
the highest quality hospitality and guest services at
Das Chalet in Stoos.
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Logo Identity and Color Variations
three chalet
window panes
three alpines
river that runs
through the valley
name
sub-title
Our logo. It showcases the grandeur and beauty
that is the Swiss Alps. The use of cool colors nods
to the winter season, but also the end of a sunset.
DAS CHALET
IN STOOS
HOTEL & RESORT
DAS CHALET
IN STOOS
HOTEL & RESORT
Original Green Medium Blue Dark Blue
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Logo in Black & White, Abbreviated
The original take on the logo - with the full chalet
window and view of the Swiss Alps, with the full
sunset. For use with video promotions, and special
instances only.
Full Color Logo (for special uses)
A very light variation of the logo
- for use in situations where the
background is busy or dark.
DAS CHALET
IN STOOS
HOTEL & RESORT
The abbreviated and black and white version of the
logo. The abbreviated version includes no text (for
instances which text would become repetitive).
Abbreviated Logo (no text)
Black and White Logo
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Color Palette
Normal Saturation
HEX CODE
CMYK
RGB
C85 M60 Y60 K54
R28 G56 B59
C79 M44 Y43 K13
R61 G112 B123
C81 M36 Y61 K17
R48 G116 B103
C22 M53 Y83 K5
R191 G127 B68
C33 M67 Y87 K26
R141 G84 B48
C34 M48 Y59 K8
R164 G127 B105
Slightly Faded
HEX CODE CMYK RGB
C78 M51 Y54 K29
C64 M42 Y46 K11
C64 M32 Y48 K7
C25 M47 Y67 K4
C37 M59 Y70 K21
C34 M48 Y59 K8
R58 G89 B91
R100 G121 B123
R99 G138 B130
R186 G137 B97
R141 G98 B75
R164 G127 B105
Grays
HEX CODE CMYK RGB
C0 M0 Y0 K60
C0 M0 Y0 K50
C0 M0 Y0 K40
C0 M0 Y0 K30
C0 M0 Y0 K20
C0 M0 Y0 K10
R128 G130 B133
R147 G149 B152
R167 G169 B172
R188 G190 B192
R209 G211 B212
R230 G231 B232
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Typography
Header 1
Used less often than
other typography - for
special use headers, like
advertisements.
Header 2
Gilbert BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Used in the logo and
names on business cards.
Subheading
Quasimoda Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Used for smaller headings.
abcdefghijklmnopqrstuvwxyz
Body Copy
Quasimoda Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Used for all body copy and
all typed out information.
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Practical Logo Uses
HOTEL ROOM KEY
Original color logo used on hotel room key.
Placed in an area where easily visible and
readable.
SOCIAL MEDIA PROFILE IMAGE
White and gray logo used on top
of an image. Extremely subtle drop
shadow added to keep logo easily visible
and readable.
Logo usage (practical use)
VIDEO PROMOTION
Full color and full chalet
window logo used to
encapsulate viewers and
make composition more
interesting.
8

Logo Usage Etiquette
DO
DON’T
Use subtle drop shadows and glows are
acceptable in cases where the background
is too light or dark.
Use intense drop shadows and glows, for
any reason.
Use variations of the logo with the given
colors, and gray-scale variations.
Use any other color combination of the
logo other than the blue variations.
DAS CHALET
IN STOOS
DAS CHALET
IN STOOS
DAS CHALET
IN STOOS
DAS CHALET
IN STOOS
HOTEL & RESORT
HOTEL & RESORT
HOTEL & RESORT
HOTEL & RESORT
Scale the logo as fit.
Stretch or skew the logo.
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HOTEL & RESORT
Stationery System
DAS CHALET
IN STOOS
HOTEL & RESORT
(AG Sporthotel Stoos)
Ringstrasse 10
CH-6433 Stoos
November 24, 2019
Jane Doe
123 Street Rd
Anywhere, NY 14001
Dear Ms. Doe,
Stationery
All black and white stationery
with the only color being in the
logo. Sketched mountain on
the side with room for the body
copy on the right.
Welcome to the car-free natural paradise of Stoos, Switzerland!
The mountain village of Stoos is located at 1,300 meters above sea level in
the heart of Central Switzerland, which can be accessed by the world’s
steepest funicular railway, or by cable car.
In the heart of all this is our own paradise, Das Chalet in Stoos -
quite literally the chalet in Stoos. Between the hotel and guest house we
have 78 rooms, a spa (and wellness center), a restaurant, fitness rooms, an
indoor and outdoor pool, as well as a range of summer and winter
outdoor activities in the surrounding alps. There is no shortage of things
to do and places to relax here in Stoos!
I am writing you to thank you for your interest in visiting our hotel.
Here at Das Chalet in Stoos, we take pride in our location and ability to
provide an oasis for peace-seekers and adventurers to relax. With the
great variety in services we provide, I can personally assure you that all of
your needs will be taken care of with the utmost care.
We anxiously await your visit and sincerely thank you for trusting
us to take care of you while you visit the beautiful Swiss Alps.
With appreciation,
Marcel Neuhaus
Marcel Neuhaus
Host and Manager
DAS CHALET
IN STOOS
Das Chalet in Stoos
(AG Sporthotel Stoos)
Ringstrasse 10
CH-6433 Stoos
Envelope - front and back
All white envelopes with
mountains on the front, and a
colored flap on the back.
Das Chalet in Stoos | (AG Sporthotel Stoos) | Ringstrasse 10 | CH-6433 Stoos
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Marcel Neuhaus
host and manager
mneuhaus@chaletstoos.ch
+41 41 817 44 44
Business Card - front and back
Shaped like a chalet window, the company business cards feature the view
of the Swiss Alps on the front, and the frame of the window on the back.
Stationery System Mockup
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Motifs
Triangles
Mimicking the elevations of the Swiss Alps,
triangles of reasonable angles may be used.
Circles
Round and soft edges are preferred - we love circles. They are
also a nod to the cars of the Stoos funicular railway.
Location Markers
Use as a motif in various applications. Currently found in the
header of the website.
Rounded Corners
Except for the hard edges in the logo, rounded corners and
soft angles are highly preferred in all other applications.
Swiss Alps Sketch
The sketch of the alpine peak may be used in packaging and
as an accent in other items.
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STYLE GUIDE
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