Welcome/2020 marks an exciting year for Cornish Sea Salt. To let youinto all of our plans would take many more pages, so insteadI’ll keep it focused on our key missions for next year:The Salt Geek SocietyI am often affectionately referred to as the Salt Geek in the office. A clever blend ofrespect towards my knowledge for all things salty, mixed with the irony of thepointlessness of such grey matter filler. At the end of the summer I was presentedwith a t-shirt with Salt Geek emblazed on the front. Although sized to fit a previousme, demand for the geek t-shirt and conversations that came with it were flowing. Onedinner party later, with our friends Imogen and Ivan at their restaurant Native, wewere convinced it was the start of a salty movement we had to continue. We’ll need tocome up with a funny handshake. It’s simple to join our Salt Geek Society, just flip tothe end of this edition and take the taste test.Smoked Salt ExpansionAfter a number of the big retailers picked up on our Smoked Sea Salt we have beenworking hard to increase the output from my homemade smoker made out of arecycled crashed lorry. Each batch takes 3 days to smoke to fully allow the flavour andcolour to develop in the sea salt flakes. If you are a fan of fruit wood smoky flavoursplease do seek it out. Sprinkle on butter melting over vegetables to give a smoky,buttery richness.Zero WasteWe have been supplying zero waste retailers with our sea salt for a number of years.Silo’s new restaurant opened in London in late 2019 and was our first customer toreceive salt in 100% paper bags. The basis for Silo is a restaurant without a bin - such agreat idea and the experience of the food is so much better for it. In 2020 we will belaunching a new retail refill pack for the flakes. The bag will be 100% paper and so verymuch compostableRefill StationPackaging wise we know that our sea salt tubs are a good option compared with glass,especially if reused. This year we are launching our first mobile refill station, allowingyou to refill the tubs with our sea salt rather than left-over soup or basil plants. If youare interested then its movements can be tracked on our social media.Philip TanswellManaging Director & Chief Salt Geek, Cornish Sea Salt Co.