Ali Fowler - An Invitation To Magazine With Me

DREAM-DRIVEN. CO-CREATOR. PROJECTEUR.
IN SERVICE OF
SOMETHING GOOD
Magazines are in my heart, projects
are in my DNA
An Invitation to Magazine with me
A look at life legacy
10 pivotal realisations that helped me
get my dreams off the back burner
and into play
Photo Credit: Alise Black Studios
1
I believe legacy is life’s
great joint venture (JV) -
where Joy meets Value. Find
out what brings you Joy and
add Value by sharing it with
the world.” - Ali Fowler
SomethingGoodMagazines.com

Photo Credit: Alise Black Studios
Welcome
to my Magazine
It was never my intention to
be in the public eye, but here
I am with my own magazine
and with me on the cover!
Yikes!
It’s time to unhide me,
unhide my business.
#unhideyoursomethinggood
I produced my first magazine
in 2016 as a solution for a client, fast forward to
publicly publishing my first Something Good
Magazine in April 2019, receiving over 1.6 million
views, I knew I was onto something good.
My life’s work has been around leading, managing
and supporting 100’s of projects in retail, education,
sport, entertainment in 14 countries - I have
projects in my DNA for sure.
So I have combined my two great loves - magazines
and projects and created Something Good, working
with business owners, thought leaders, social
entrepreneurs and coaches to get their dreams
off the back burner and into play - by getting their
something good out into the world.
My clients have shared that making their magazine
has been a catalyst for action, like no other project
they could have taken on. I’d love to co-create your
magazine with you.
Please Share This Magazine With Any
Coaches Or Business Owners That
Might Be Interested. Thank You!
yumpu.com/s/wf9EZdCntcsRljGg
WHAT’S INSIDE
P04
P14
P16
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ABOUT ME
A Look At Life Legacy
An Invitation to Magazine with me
10 PIVOTAL REALISATIONS THAT HELPED ME
GET MY DREAMS OFF THE BACK BURNER AND
INTO PLAY
WE CO-CREATE SHAREWORTHY MAGAZINES.
Having your own business magazine (print, digital
or both) is becoming a must-have business asset
for any business owner, organisation, coach,
speaker, eCommerce store or social entrepreneur
with an impact to make in the world.
When a 3 second read on social media, won’t make
the cut - having your own magazine can step up
and take the stage for you and tell your story in a
way that engages, inspires, informs and ultimately
attracts new audiences.
IT’S YOUR BUSINESS. IT’S YOUR MAGAZINE.
IT’S YOUR SOMETHING GOOD.
We are a Business For Good and every time a
magazine is completed, we make a gift on your
behalf to a project we like, supporting the United
Nations Sustainable Development Goals and
B1G1 - a global giving movement. Check out -
somethinggoodmagazines.com/ProjectsWeLike
alifowler11
ali@somethinggoodmagazines.com
somethinggoodmagazines.com
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I AM...
youtu.be/itWMYkYaq3M
DREAM-DRIVEN
Co-creator
Projecteur
Freedom Seeker
Life Changer COACH
Entrepreneur’s project manager
Author
Rose Gardener
Good Friend
Epic Listener
Woman who is Not done yet
Trailblazer
Indie magazine publisher
Sometimes planner
Leader
Explorer
Friendly expert
Elephant Ambassador
3
…Something Good

I AM MOST
PASSIONATE ABOUT…
WORKING WITH DREAM
DRIVEN PEOPLE ON A
MISSION TO CHANGE
THE WORLD AND CO-
CREATING PROJECTS
THAT HELP MOVE
HUMANITY FORWARD.
MAGAZINES
ARE IN MY HEART, PROJECTS ARE IN MY DNA.
I
would sum up my career so far as...I am one of
those people who has the ‘multi-career thing’
going on.
I took advantage of lots of opportunities which led
me to some amazing roles.
about a 7 year period. I became known
as “the woman having projects in her
DNA.” I acquired formal qualifications
from the Australian Institute of Project
Management, Project Management
Institute (PMI) and Deakin University.
I started out teaching at physical education and health at
Footscray Secondary College for a couple of years I then
moved into a sports administration role with the Australian
Institute of Sport where I assisted athletes transitioning
out of their competitive sporting life into their next
careers.
Fast forward through sport and event roles - Formula One,
Motor Racing, Commonwealth Games Bids, Executive
Producer of Walt Disney Special Events Group for
Asia-Pacific, to name a few.
Wanting to expand my skills and experience, I made a
pivot into retail and business. Business Improvement
Manager for Bunnings (Home Improvement) afforded me
the opportunity to see over 18,000 improvement ideas over
Then after a cosmic re-arrangement
of career goals, I made the decision
to head into the wild as a solopreneur
and build a coaching and project
consulting business. Creating
magazines for my clients as business
assets to help them get their message
out into the world flowed easily from
my new energy. With excitement, I
jumped and became an indie magazine
publisher under my brand, Something
Good Magazines. This has become a
true life passion.
Who says you can’t have more than
one career?
4

Know your next steps
I know how important it is to know your
next few steps - here’s mine…
was
now
Teacher, Sport Manager,
Live Event Producer,
Business Improvement
Manager.
Lead, managed,
supported and delivered
100s of projects in
Melbourne, Sydney,
Brisbane, New Zealand,
China, Japan, Singapore,
Hong Kong, South Korea,
US and India.
soon
Author & Founder:
Business Project
Consultant, Coach,
Mentor and Trainer for
coaches, small business
owners and non-profits
to improve their business
through faster and better
project delivery, so they
can grow their impact in
their world.
Magazine Publisher
Something Good
Magazines
later
Woman on a mission to
do something big and
audacious and bring
creative people/teams
together globally on
epic projects to take
on projects that move
humanity forward.
SIGNS YOU ARE
READY TO CHASE
YOUR DREAMS
1 COURAGE
You show up to START
2 CLARITY
It’s out of your HEAD
3 CERTAINTY
You intend to FIND A WAY
4 FOCUS
You own your TIME
5 PURPOSE
You know your WHY
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1. What Do I Dream Of?
sitting on my beachfront property, with a glass of
Prosecco in hand, surrounded by great friends and
everyone’s phones are turned off.
2. The ‘Rule’ Most Recently
I Have Broken Is...
thinking that getting older means slowing down.
I’m a bit of a late bloomer. The best is yet to come
for me. I’m just getting started.
3. The Biggest Life Lesson I
Have Learned So Far Is…
to not ignore the whispers inside my head about
my life’s direction. They don’t go away, they just
get louder until you pay attention to them
7. My ‘Why’ is…
I believe the world I live in is up to me, so anything I
can do to help move humanity forward, I’m up for that.
8. When I Am Not Working,
I Am…
writing books, because I find it a challenge and I’d
like to get better at it.
9. My Legacy Will Hopefully
Be...
that I helped others get their dreams off the back
burner and into play.
10. My Something Good Is...
being dream driven and believing anything in life is
possible - so daydream like nobody is watching!.
4. How I Find Myself In This
Place Right Now Is Because I…
have taken a leap into living a purposeful life. I
can’t say its been easy or convenient, but it has
become not negotiable for me.
5. My Leadership Style Is To…
inspire the solution and then get out of the way.
6. This Chapter Of My Life Is
All About...
creating my life legacy. I know I am here to help
people make their projects simple and do-able so
they can go and play their bigger game.
unlimitedbeautifulquestions.com
6

Why I Want To
Create Magazines
For People
It’s pretty simple really. It makes me happy. It
makes them happy!
I love the co-creating on a magazine
I love the collaboration.
I love I get to use my strengths of thought
organising and simplifying
I love that I can materially help a business move
forward by presenting their work, products,
services and most importantly their story in
such a unique way.
I love the way a personal magazine makes a
great introduction - it’s the ultimate business
card.
I love the process and I love the outcome.
Often times in a coaching situation it’s hard to
pinpoint to an outcome, but here, after all the
writing, cajoling, cheerleading and pushing (yes
sometimes), then we end up with something
physical, a digital and print magazine - you can
hold in your hand, post it online, go lumpy mail
or simply hand it to them.
I love the shareworthiness of a magazine
I love the creativity.
I love my design team
I love the deep dive into who a person really is.
I love the’ aha’ moments as people see
themselves in print and realise they really are
something good.
I love the random thoughts of a business owner
with a vision.
I love the slow natural unfolding of ideas
I love the bragging - more of it I say!
I love the shifts that happen
I love the smile when people see their life’s
work or life purpose designed so beautifully on
the page in front of them.
I love the comments, the challenges and the
feedback
I love the uncomfortableness that comes with
making it all about you.
I love seeing where the line is with people
- making a video talking about themselves,
handing over photos (reluctantly) or putting a
$ value of the services they are offering - that
is so interesting to watch. I love the hesitation
and then that moment, they decide to step into
their own greatness and tell us all like it is!
I love the impact a humble magazine can make.
I love it when we hit ‘Publish!’
I love every day I get to do this and I am truly
grateful
When I can help others get their life and
business dreams off the back burner and
into play, all the while, living my own dream
of building a profit-with-purpose business
that helps 100s of people build and live their
legacies and change lives - I love that.
7

WORK WORTH
DOING
I have had a crazy career of different
moments that have got me to where I am
today for which I am truly grateful.
“Your Services Are No
Longer Needed” Was My
Liberation Twice!
There are questions we don’t ask
ourselves that can doom our dreams,
sabotage our best intentions and
leave us drifting in failure and
purposelessness. Alison Fowler has
asked herself some tough questions.
In the process, she has come up with
a way to inspire and help individuals
and organizations cut through some of
their self-limiting attitudes and make
remarkable things happen.
Originally published in GIFT Global MMW Magazine
August 2018. Editor - Joel Brokaw. giftglobal.org
Three times a day, an alarm goes off on my
smartphone. Along with the buzzer, a three-word
reminder appears on the screen: “Work Worth
Doing”
It is based on a Franklin Delano Roosevelt quote —
“Far and away, the best prize that life offers is the
chance to work hard at work worth doing.”
This alarm is a very small and pragmatic but
ultimately powerful mindfulness practice for me.
It is a moment I can check in and ask if what I’m
doing right now, in that minute, is truly “work
worth doing.” And to be honest, I often catch myself
saying, “Well, maybe not, and maybe I should stop
doing this particular thing?” Or perhaps I had
become distracted worrying about something that
may never happen. I realize I am not being present,
and this comforting message brings me back to
that space of being present. It is also a simple but
instrumental doorway to cultivating a sense of
fulfillment and happiness—making sure my head
and my heart are aligned in the same place and
with a heightened sense of focus and purpose.
8

From the beginning, I set out with high
intentions. I was first a teacher, and for the
first couple of years, I really enjoyed it.
But at that time in Australia, we had a lot
of displaced families arriving by boats from
Vietnam with very little English. As young
inexperienced teachers, we were all very
unprepared for supporting these new
Australians. It was an incredibly challenging
time, more crowd control and soccer
games than advancing any meaningful
education.
First off, I am an achiever. I like to make things
happen. I am somebody who has from a very
early age needed a challenge. My grandmother
told my mother back then that as long as I’ve got
a challenge in front of me, I will be fine. “Make
sure she keeps finding that,” she would say as she
feverishly knitted our family mohair jumpers for
our birthdays.
So I have spent most of my time enjoying doing
really diverse things, following many different
paths in my life and career. It has been a good
thing, even when the pill of human experience
tasted bitter when first swallowed.
Funnily enough, I have gone full circle
decades later, finding myself back in
education working on a global project
which incorporates mindfulness
technologies into classrooms to develop
more focused students and teachers and
more productive learning environments.
Next up was a stint as a career advisor for
the Australian Institute of Sport, helping
athletes who didn’t get selected for the
Olympic team to chart out what they would
be doing afterward. I don’t know if you can
plan life, but it kind of opened my eyes to
the reality.
“Here’s somebody who has
reached the peak of what
they wanted to achieve
and now what?”
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It is a real issue that almost all of us have to
face some time or another: what to do when
something you love doing is taken away from
you. Little did I know that it would soon be a big
issue for me as well.
Headhunted for my next challenge, I became an
executive producer for live events for the Walt
Disney Company Asia-Pacific overseeing events
in many countries. I learned so much about the
power of storytelling and all the creative genius
that Disney is renowned for. I got to the top of
my field and was thoroughly enjoying my time
when I came back from a three-city show tour
in India only to be told that my job no longer
existed, along with some of my amazing team. It
was a shock, to say the least.
I remember feeling humiliated and embarrassed.
“What are people saying? What will people think
“
Heads
-IT’S LIBERATING.
TAILS
-IT’S DEVASTATING.”
of me? Now, I’m an epic failure. No one will employ
me!” All these feelings came up because my identity
was all wrapped up in this job title. I soon came
to the realization that my reaction boiled down
to a coin toss — ‘heads’ it’s liberating or ‘tails’ it’s
devastating!
In that moment I had to choose that it was going
to be liberating to move on. I realized I needed
another challenge. I regrouped myself and came
into the world of business, working myself up to a
senior management level at a multi-billion dollar
company in Australia. I loved my job so much and
was doing well. It was a great challenge, great
people, and a great culture— a perfect place to be in
my early 40s. Then something started to shift.
I had this whisper inside of me saying, “This is
great but this isn’t it. Even though you’ve had
great success, you’re not done yet.”
I embarked on a search on what I was supposed
to be doing but I spent two years getting very
confused and stuck and as a result, started to
resent my job. It didn’t help that I was not willing to
make a leap to leave the job without having the next
10

“I took a
ap year
at 50”
challenge all set up. It was three months before
my 50th birthday, and I remember sitting in my
lounge at home thinking,
I decided I would write my resignation letter
and leave this big, well sought after job and walk
away without a plan. I went to work the next
day pulsing with adrenalin and nervously walked
into my manager’s office. Before I could get my
resignation letter out, she turned around and
said to me,
“I’ve got some really bad news for you. Your job
no longer exists, but we are going to take care
of you – here’s your payout.”
Sometimes, we have to learn the lesson twice.
This second time was the happiest moment of
my life. Twenty-four hours prior, I felt fear about
what I was supposed to do and how I was going
to fund my dream—and the only thing I decided
to do was to trust and show up! Needless to say,
I’m very grateful for both of those moments of
being told I was no longer required. They were
quite profound.
I decided to take a gap year at 50, setting the
intention to explore and discover truly what I
was supposed to be doing for the next 20 years.
I made a promise to myself that I would not
make any decisions during the 12 months and it
turned out to be the most freeing 12 months I
had ever had. Nothing was off limits. I traveled
a lot, dived into learning, attended some pretty
cool entrepreneurial experiences in Costa Rica
with Mindvalley, read books and talked to many
people.
“I know there is something bigger for me. I’ve been
waiting for conditions to be right, for money to appear
in my bank account to fund my dreams, waiting for all
of that to show up before I made the leap. But the thing
that is missing is I’m not showing up. I wasn’t owning it.”
11

I Found Myself Having
“Purpose Envy”
Photo Source: unsplash.com/@peter_forster
About 9 months in, I sought out old friends and
colleagues to interview, asking them to tell me
what they thought I was good at. What they
played back to me, to be honest, was not at first
what I wanted to hear.
“You’re the project chick, the girl that has
projects in her DNA”
I didn’t want that to be my superpower because
it didn’t sound very sexy. I found myself having a
bit of ‘purpose envy.’
I had been hanging out with people who were
building orphanages in Africa, campaigning for
a change in elephant tourism, building schools,
writing books, etc. These things sounded more
exciting and purposeful than my humble talents.
But then the light bulb went on.
I ended up deciding in one day—if that is my
purpose, if that is what I am on the planet to
do, then let’s go make that happen. My mission
became to make people’s projects simple and
doable so they can play their bigger game and
make an impact. I realized I knew that project
planning and delivery was no longer a specialist
domain of people wearing zippered cardigans
and beards. We’ve all got projects going on,
whether they are personal, business, service,
community or even legacy-building.
But why is it that some people either can start
things and then not finish them or can’t
get started in the first place? They have
ideas in their heads and see other people
execute their ideas, but they just can’t get
off the couch. Why do they get stuck?
I found that the big motivators are the
human needs of More, Better and Easier.
How can I do more with what I’ve got in a
shorter amount of time? How can I get a
better result? And how can I do it easier?
My work soon evolved to helping combat
these three things. First and foremost,
it was about helping people create a
compelling reason and then a structure.
This applies both for those who want
to wing it and figure it out as they go (a
legitimate project strategy), as well as
those who want a concrete step-by-step
process.
I’ve watched people change the way they
approach life when they look at things
through the lens of a project. If we make
something a project, it gives it focus for
a defined time. Projects have a start, a
finish and a reason to live. Projects don’t
go forever. That’s the anti-overwhelm
strategy and the good news. If the project
is going to the gym and getting in shape,
then all of a sudden their attendance goes
up because they are focused.
12

Side projects are seeds for bigger ideas. They are the
things that keep the juices flowing, fueling spontaneity
and creativity.
Not everyone feels they can give up their day job and
live a life of purpose straight up or maybe ever. There
are bills and commitments to figure out first. So I
suggest,
And there’s more than one speed on any
project – sometimes we need to be more
patient with ourselves.
Thich Nhat Hanh,
Zen Master, Buddhist Monk & Author of
“The Art of Living” famously quoted
“don’t JUST
do something
– sit there.”
We need to give ourselves the freedom
to sit, ponder and do nothing, to let our
ideas incubate. We can get more clear,
centered and mindful about the choices
we’re making, and where we need to put
our attention.
In fact, I encourage people to have a
mindfulness project in their lives and
businesses, one that encourages the
practice of being present and tap into that
part of us that recognises we are more than
our current environment.
That, in turn, helps us to become better
connected to something bigger than
ourselves. Sometimes it shows up as a side
project – a passion or an interest.
“Start something on the side and see
where it takes you.”
I often find it way more interesting to find out about
what someone is ‘doing on the side,’ rather than often
their full-time gig.
We can learn a lot about humans when they are not
under pressure to perform according to a job title, but
rather are free to be a true expression of themselves.
If finding your purpose arrives later in life, like it did
for me, then it’s never too late to dust off those dreams
and get them off the back burner and into play.
“There are no rules about
how many chapters we can
have in our life and the
wonderful ways to serve.
Always give yourself a
second chance at living
the life you desire. Your
purpose plus the right
project can change lives.”
Ali Fowler felt very privileged to be serving GIFT by
running the engine room for this global campaign from her
home in Melbourne, Australia.
13

FEATURED STORY
Photo Source: unsplash.com/@wegenerb
A Look At Life
Legacy
Have you ever had
that experience
at a funeral where
a friend of the
deceased gets up
to talk about their
most loved memories of their friend
and that person’s family is surprised
to hear all about the impact their
loved one has had on others and
they were completely unaware?
We don’t often talk
or reflect on what
our life’s legacy
might be until we
are sitting a funeral.
For most of us, our thoughts about legacy
have not been something we have been
consciously talking about in school, even
growing up or in our workplaces. But it’s
something we might ponder when we are
in a quiet space or on holidays or at rest,
when the day to day is far away and we
forget about our current reality and think
about what we thought our lives would be,
the dreams we have had and things that are
really important to us.
We might be jolted to think about it if we
experience a sudden life event of illness,
the death of a loved one or something that
all of sudden brings unexpected change
into our lives.
And whilst some of us are have not yet
engaged with the concept of legacy or perhaps
don’t feel like it’s important to us right now,
perhaps we’ll think about when we are older,
In January 2016, I had the pleasure of meeting a
fellow coach Dr. Ray Charles, CEO Leading From
Within and author of ‘What’s In Your S.H.O.E?’ and
we instantly connected on the subject on ‘what is
your legacy?’ On a regular basis, we continued to
deep dive and foster our curiosity on what it means
to
‘live your legacy, rather
than just leave one’.
We felt like we have just scratched the surface and I
honor Ray and our conversations and enjoyed them
immensely.
14

Thought Starters
Here are some thoughts and opinions about what it might
mean for something you are about to or have done already,
to become part of your life’s legacy - you can substitute the
word ‘legacy’ for a term that connects with you, where it be
life assignment, passion, purpose, calling, contribution or
soul’s divine assignment etc.
1
2
Your legacy could be about how you paid it
forward or in fact, gave it back with gratitude
on all that you had received in your lifetime
Your legacy could be about creating
something of wealth and leaving a financial
inheritance for future generations, along
with the wisdom that you have over your
lifetime.
9
10
11
Your legacy could be your total life’s
work or it may be just one thing you
did in your lifetime.
Your legacy could be having been
a good parent and raising healthy
and happy children in a loving
environment.
Your legacy has nothing to with your
age, wealth, experience or scale.
3
4
5
Your legacy could be about doing something
in this lifetime, that will make it easier
for future generations, solving an issue,
campaigning for a cause.
Your legacy could be about living responsibly
and doing your bit to look after our planet
and leave your corner in good shape.
Your legacy could be to inspire others,
people you may never get to meet face to
face, but putting your mark out into the
world, whether that be by music, art, words,
speech, video and sharing what you know.
12
13
14
Your legacy could be played as a
comparison game with others, or it
could be your own inner journeys
to find your unique path and
contribution.
A legacy project can be local or global,
personal or business.
Your legacy could start at a young age
or kick in later in life. It will never be
too late to start living a life of purpose
and contribution.
6
7
8
Your legacy could be living the most
authentic life that you can and being a role
model for those around you.
Your legacy could be celebrating your
uniqueness and your diversity and being
a pillar of acceptance and tolerance of
everyone.
Your legacy could be about giving a voice to
your DNA - only you can be you. Another to
consider it may be as your ‘soul’s purpose’.
15
Your legacy could be individual
or it may be part of collective -
communities, projects and businesses
create legacies too.
So What Will Your
Legacy Be?
As seen on Medium @alifowler
15

MA W
Photo Source: unsplash.com/@mganeolsen
“Every magazine or project we
lead, support, coach or dream,
if it will change one life, then
it’s work worth doing. Let’s Get
Your Something Good Out Into
The World.
16

An invitation TO
GAZINE
ITH ME
17

BE YOUR SOMETH
AN INVITATION TO WORK WITH ALI FOWLER
“Play your
Bigger Game”
6.
CO-CR
Partne
“Implement
Like The World Is
Watching”
4. SG
PROJECT
CONSULTING
Starts at $5K/
month
SomethingGood
cocr
“Finish
you st
SomethingGoodMagazines.com/
project-consulting
“Discover And Share
Your Something
Good”
1. SG
COMMUNITY
FREE
“Plan like
a pro”
2.
PROJ
SCH
Mon
subscr
SomethingGoodMagazines.com/
join
SomethingGood
project-
18

ING GOOD
& THE SOMETHING GOOD TEAM
SG
EATE
“Live Your
Legacy”
rships
Magazines.com/
eate
what
art”
5. SG
MAGAZINES
Starts at $1K
“Unhide You.
Unhide Your
Business”
Magazines.
SomethingGoodMagazines.com
SG
ECT
OOL
thly
iption
“Know your
next steps”
3. SG
MENTORING
6 or 12 month
“Get Your Dreams
Off The Back Burner
And Into Play”
Magazines.com/
school
SomethingGoodMagazines.com/
mentoring
19

Photo Source: unsplash.com/@briantagalog
20

SAY YES, AND
YOU’LL FIGURE IT OUT
AFTERWARD
– TINA FEY
To read more on Tina
Fey’s super advice, go to
oprah.com/spirit/tinafeys-aha-moment
THERE’S ONLY
ONE WAY TO DO IT; WITH
FULL ATTENTION AND
ALL YOUR HEART
– ARIANNA HUFFINGTON
On stepping down from Huffington Post and the
announcement of the launch of Thrive Global,
11 August 2016
thriveglobal.com
LIFE ISN’T JUST ABOUT
TAKING IN OXYGEN
AND GIVING OUT
CARBON DIOXIDE
– MALALA YOUSAFZAI
a Pakistani activist for female education and
the youngest Nobel Prize laureate
malala.org
THERE’S ONLY
TWO TIMES IN LIFE,
THERE’S NOW AND
THERE’S TOO LATE.
– ANH DO
Vietnamese-born Australian
author of ‘The Happiest
Refugee’, comedian
and actor
anhdo.com.au
MY MISSION IN LIFE
IS NOT MERELY TO SURVIVE,
BUT TO THRIVE;
AND TO DO SO WITH SOME PASSION,
SOME COMPASSION, SOME HUMOR
AND SOME STYLE.
– MAYA ANGELOU
IT TAKES COURAGE TO
CHANGE OUR
LIVELIHOOD
TO ONE THAT IS MORE IN LINE
WITH OUR DEEPEST VALUES
AND ASPIRATIONS
– THICH NHAT HANH
The Art of Living
plumvillage.org
CONVICTION AND
CONVENIENCE DON’T LIVE
ON THE SAME BLOCK
– LISA NICHOLS
CEO Motivating The Masses & New York TImes Best Selling
Author - ‘No Matter What’ and ‘Abundance Now’
motivatingthemasses.com
21

I work with...
Purpose-rich business
owners & THOUGHT LEADERS
Life changing coaches
entrepreneurs Who Play Big
Woman Who Aren’t Done Yet
My superpower is…turning jumbled thoughts into a really
simple plan and implementing like the world is watching!
My purpose is…to turn overwhelmed into overjoyed
The problem I solve is…knowing your next steps
The solution I show is…creating rock steady pathways
from ‘here to there’ in a way that’s right for you
22

MAGAZINES ARE
MORE than blog.
a
BETTER than brochure.
a
EASIER than book.
a
Get your own business magazine.
It’s easier than you think.
Ali Fowler
SomethingGoodMagazines.Com
23

CLIENT
EXPERIENCE
We have been working on climate change
solutions for nearly two decades and have a
big story to share and inspire the world. We
needed a trusted, supremely professional
and awe-inspiring individual who “got it” and
to help us share that story. Fortunately, Ali
Fowler said “Yes!”. Ali guided us through the
process of telling our story and creating THE
most perfect and amazing online magazine.
It was daunting; she made it do-able. It was
scary; she made it easy. It was overwhelming;
she broke it down into bite-sized, do-able
chunks. We got distracted; she gently got us
back on track.
Putting the Growing With Gratitude
Magazine together with Ali and her team
was such a simple process. Their system from
beginning to end is what makes the process
so easy and the result?
Couldn’t be happier.
She is a saint. The whole process is wrapped
up in the arms of someone you just KNOW is
going to nail it, and she did not disappoint!
We love the magazine. Our clients love it
and more importantly, thousands of people
are being inspired to make changes to their
homes and become part of the solution, not
continuing to contribute to the problem of
carbon emissions.
Ash Manuel
FOUNDER & CEO, Growing With
Gratitude Program - Adelaide, AU
growingwithgratitude.com
Lyn & Maurice Beinat
ecoMasterStore.com.au
24

“It was great working with Something Good
on the Be Intent magazine. We needed a
digital one and we needed a hard copy
one and as you can see, it looks great.
What we were trying to solve is that we have
a business that does a whole lot of different
things and it was really hard to explain it
to people and it needed to be something
more than a brochure - it needed to be a
conversation about what we doing and Ali
was just fantastic to
work with.
It was an amazing price and it just looks so
much better than we anticipated. One of the
things that we didn’t expect from it, because
we are a software company - it really helped
people understand that we are a tangible
business and it added real credibility to what
we were doing.
Despite there was nothing in the magazine
that we don’t already say, but it just changed
it and the staff and the team and everybody
has really enjoyed it.
So I think it’s one of the best value things
we’ve ever done in the business in terms of
promotion and we will be doing one quarterly
and with all our other businesses as well.”
“It was such an incredible experience to work
with Ali Fowler, putting together the Love Is
The True Black story for her Something Good
magazine. Ali truly is a visionary and she has
an incredible eye for putting content together
in a really really engaging way.
The magazine that we created as part of
her Something Good project has really
effortlessly become such a tremendous
business asset to me.
There’s something truly engaging I think
about having this content in a magazine
format that seems to speak to people in a way
that a static web page doesn’t and the level
of engagement that has happened with this
content which I’m really passionate about
and the number of enquiries I’ve had since
publishing the magazine has really been
surprising and wonderful.
If you are thinking about working with Ali,
absolutely don’t hesitate because she is a joy
and a light to work with and I’m so excited
to see what happens as she moves forward
with Something Good and all of the other
incredible magazines that she has been
creating. Thank you Ali.”
Natalie Alexia
Suzanne Hall
Founder - Be Intent
beintent.com
Creator - Love Is The True Black
nataliealexia.com
**At the time of publication, this issue of SG magazine had had over
1.6 million views on Yumpu and counting.
25

SECRETS HOW A MAGAZINE CAN
HELP YOUR BUSINESS
1. Ability to embed video & promote your
Youtube channel
2. Customers hear your message in your own
voice (audio) and you can or showcase
podcasts or interviews you’ve done
3. Teach/educate on your content right from the
page - a simple alternative to online courses
4. Unlock special content/pricing via Opt-ins
15. Add to your email signature to reach more
people
16. Add to your content planner for seasonal,
quarterly, launches and special events
17. Appear anywhere in the path to purchase
- pre or post-purchase - wherever your
customer needs your information
18. Cross-promote your blog
5. Showcase your live speeches/performances to
get more gigs
6. Easily shareable on all socials
7. Monetise via subscriptions, membership or
advertising
8. Leverage a print / digital format combo for
“back of the room” sites, giveaways and eye
catching lead magnets
9. Links to anywhere you want
10. Sell off the page / scan codes / direct links to
your eCommerce store
11. Answer your customer’s most common
questions in an engaging format - create a
learning centre
12. Publish local or global - wherever your
audience is
13. Unlimited page formats for your bespoke
content
14. Ideal for how to guides, business updates,
customer deals and coaching programs
26
19. Combine branded native content plus curated
content from industry sources to build trusted
advisor / expert status - all in one great read
20. Inspire your customers with powerful imagery
21. Share your own business story in an
engaging way
22. Present your work portfolio and credentials in
a professional format
23. Prominent Call To Actions (CTAs) to get
conversions
24. Bragging rights by telling people you have
your own magazine!
25. And we can do all of this for you! Book
a free call with the Something Good
Team today and get started.
BOOK A CALL
somethinggoodmagazines.com/
somethinggoodcall

27

1. Magazines are customer magnets
You can give it away for free. One of our clients relayed to
us a beautiful story about how she landed a contract by
placing her issue of Something Good Magazines on each
chair in the room where she was pitching. Immediately, she
was taken seriously and given clout.
Your high-value content, blog posts, articles, videos,
audios, etc. are in one place.
Your powerful and compelling story is told in a relatable
way. Clients connect with it.
In addition to being in print form, you can send your
magazine digitally. It can arrive to your client’s letterbox,
email address, and be shared on all social media. We all love
a digital share, don’t we?
Photo Source: freepik.com
Your call to action is simple and clear; they can immediately
take the next step to work with you.
And let’s not be shy about it...you can sell your products
and services, right there from your magazine page. We
can link back to your website, landing page or eCommerce
store. KaChing!
2. We Care As Much About Your
Brand As You Do
At Something Good, you can trust our group of professionals. We pledge to treat your
brand with our utmost care and respect. As we become part of your team, co-creating your
magazine, you will feel joy in witnessing the level of excitement raise surrounding your
brand.
Our first step is to create your brand identity guide if you do not already have one. We can
also improve the one you have. Your brand identity is a really good insight into you. Colours,
logos, fonts, styling - represent you. It reflects your ‘look and feel’. Note: we don’t create logos
& branding from scratch. You must have an existing logo
28

3. Content To Publish In
Under 4 Weeks
We have been known to create a magazine from
start to finish in 7 days, but most magazine
projects take around 4-5 weeks from ‘content
to publish’. Length of time depends on how far
down the track you are with your content and
your priorities at the time.
But as busy business owners ourselves, we
understand how to balance and prioritise project
lists as project management is one of our
core skills.
“Ali Fowler is the ‘Marie Kondo
of the project world - she will
get out you of overwhelm and
into calm in no time”
- Cindy Mitchell, Swimparkas.com.au
4. It All Starts With A Great
Strategy & Knowing Your
Next Steps
As seasoned strategists, we have our process
in place to ensure that your magazine is
professional, eye-pleasing, customer focussed,
monetisable and share-worthy. And we help
tame your random thoughts and intentions into
a clear and simple strategy that supports and
integrates into your business. We become part of
your team for the project talking brand, content,
publishing and marketing, meeting you where
you are. You will love our one page magazine
plan too!
29

5. Get Out Of The “Content
Coma” And Organise Your
Content By What Your
Customers Want To Know
Even if you think you have too much or not
enough content, when you join us, we’ll
send you our ‘Get Content Ready For Your
Magazine’ Guide - it’s the same guide our team
uses to create our own magazines and our
clients love using this resource.
Know that you arrive with a team waiting
to welcome you on board. Together we go
content treasure hunting and find the content
you may not realize you have, identify the
content that solves your customer’s problems,
re-purpose your winning content in a different
way and bring it all to life on the page.
Our experienced Editing team has a great
eye for details. We are great at composing
‘stand out’ statements that make your story
pop off the page. We will help identify some
great content pieces for you to include in
your magazine to produce an amazing reading
experience for your audience.
Did we mention videos, podcast episodes,
audio interviews, online storytelling, speeches,
stage presentations are all welcome content
for your digital magazine?
6. Let’s Get Your
Message Right To Where
Your Customers Live
You are in control of where and how
your magazine is published. Some clients
choose to publish privately and some
prefer to publish it to the world We will
advise on your publishing options (and
there are many).
7. Unhide You. Unhide
Your Business
Will I be on the cover of my magazine?
Yes, you can be on the cover of your very
own magazine. It’s your call. Bucket list.
Tick!
Magazines are a visual game, so
photography and imagery are super
important. We will look at the photos you
have and advise on the best ones to use.
As a bonus, you will receive our ‘Photo
Shoot For Magazines Guide’ that you
can give to your local photographer to
ensure you get the best and most repurposesable
photos for use on the cover
and throughout your magazine.
How long do the people you
can help have to wait for you?
30

TO SUMMARISE...
We co-create personalized magazines for your
brand and message.
You provide the content. We strategize with
you what your best content will be and how it
will best work in a magazine format. Remember
that you can add video and audio to your digital
magazine!
Photo Source: unsplash.com/@popnzebra
You retain the rights to your copy, images, video
and audio in your magazine product. In other
words, it’s all yours baby!
We design the layout and organize the publishing.
We advise on the best publishing options.
We support you throughout the entire process
and celebrate wildly with you as we hit Publish!
on your very own magazine!
YOUR NEXT STEP
Let’s set up a call with The Something Good Team
to answer any of your Qs and get started
YES I AM INTERESTED
somethinggoodmagazines.com/
somethinggoodcall
31

THE INVESTMENT
PURPOSE-RICH
BUSINESS OWNER
/ THOUGHT
LEADER
LIFE
CHANGING
COACHES
ENTREPRENEURS
WHO PLAY
BIG
A shareworthy digital or print magazine of your choice of
package to suit your budget, 12 or 24 pages or more
You write the content. We design and publish.
1:1 Exclusive Something Good Coaching on what your
offer is, how to package it and tell your story in a way
that’s right for you and your brand. Includes light editing
of your copy. Detailed copywrting. extra: Get clear on
your “Invitation To Work With You”
We co-create with you & your team, all in! Writing, curating,
editing together
Something Good Membership
**Bonus Guide - Get Content Ready For Your Magazine
**Bonus Guide - Photo Shoots for Magazines
**Bonus Guide - Getting All Social With Your Magazine
**Bonus Guide - 8 Ways To Monetise Your Magazine
Your One Page Magazine Plan
Weekly check ins with The Something Good Team
Our Most Popular
Magazine Package For
Life ChangING Coaches
UBQ (Unlimited Beautiful Questions) Podcast interview
12-page magazine (digital and print)
Starts at $1297 USD
Digital & Print
USD. PER ISSUE
$697
(12 PAGES)
$1297
(24 PAGES)
$357
(+4 PAGES)
Digital & Print
USD. PER ISSUE
$1297
(12 PAGES)
$2497
(24 PAGES)
$357
(+4 PAGES)
Digital & Print
USD. PER ISSUE
PRICE ON
APPLICATION
For Terms & Conditions, visit -
somethinggoodmagazines.com/rate-card
BUY NOW
BUY NOW
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32

Photo Source: unsplash.com/@lilschk
THE WORLD CAN WAIT
NO NEED TO RUSH.
You can stay here as
long as you like.
Listen to some music Right Here
A R E S T P A G E B Y
33

What I’ve
Discovered
So Far About
Life, Legacy
& Purpose
Photo Source: unsplash.com/@ollivves
Follow me on
Medium @AliFowler
medium.com/@alifowler
PURPOSE
PROJECT
BIGGER
GAME
A LOOK
AT LIFE
LEGACY
10 PIVOTAL
REALISATIONS
THAT HELPED ME
GET MY DREAMS
OFF THE BACK
BURNER AND
INTO PLAY
34

FEATURED STORY
“The better question
to ask myself was - why
was I taking so long?
What was I pretending
not to know?”
I uncovered these ten realisations
I uncovered in my learning to be
comforting and to this day, remain
a guide for me, when I hit those
inevitable moments of craziness
and wonder what on earth I am
doing.
PIVOTAL REALISATIONS
THAT HELPED ME GET MY
DREAMS OFF THE BACK
BURNER AND INTO PLAY
It wasn’t that long ago, that I, like many, had put
my dreams on the back burner and could not see
a way I could get them happening.
I had a full-time gig, responsibilities, bills to
pay and well...daily life just kept showing up and
inexplicably soaking up my time. It was like I was
scrambling on all fours up a hill, out of flow and relying
on pure grit.
I knew I’d get there eventually, but seriously how many
roads did I need to take, was it supposed to be this hard?
Was it me? Why was it taking so long? “Who’s in charge
here, I need to see the manager!”
I knew that one day I would get around to it, the
conditions would be right. I’d have the spare time, the
finances and the extra bandwidth. How far away was that
‘one day’ because it felt like my time was ticking past
pretty quick.
1
SEE THE CONTRAST FOR WHAT IT IS
AND START ANYWAY
2 EMBRACE THE ‘PRE-SUCCESS’ STATE
3
4 DISENTANGLE OURSELVES
5 PERCEPTIONS DON’T MATTER
6
7
10
DON’T JUST DO SOMETHING…
SIT THERE
AVOID PURPOSE ENVY AND THE
COMPARISON GAME
8 DECISION MADE. NOW ENJOY IT.
9
SELF-COMPASSION AND
ACCEPTANCE ARE OUR BEST FIRST
RESPONDERS
DON’T IGNORE THE WHISPERS, THEY
DON’T GO AWAY. THEY WILL JUST
GET LOUDER
FIND SOLUTIONS IN WHAT YOU
ALREADY KNOW
35

1See the contrast for
what it is and start
anyway
Many people write about... it’s the
contrasts in life that teach us
the most.
Photo Source: unsplash.com/@jayicastor
I too belong to that collective idea. We
need the lows, to recognise the highs.
Thich Naht Hahn, the father of
mindfulness and a Buddhist monk in the
Art Of Living, one of the books that has
influenced me the most, talks about the
‘lotus can’t grow without mud’.
“The beautiful lotus is
reliant on the presence
of mud. We need mud in
our lives for our beauty
to grow.”
Our lives can be rich in purpose and rich
in experience. They can also be rich in
failure and rich in hurt. Sometimes it’s
hard to recognise that both is occurring
and that we must stay in gratitude for
all that we have, not what we don’t have,
This is the embracing of the contrasts.
But when you want to pursue a dream or a goal, it brings
up the contrast in high definition colour. What I want to
do or have, where I am right now. Two different places,
two different feelings.
So that very realization of how big the contrasts is – the
contrast gap if you like, can stop us in our tracks from
pursuing anything different from what we already have.
Our ability to handle the contrast from where we are
starting from to where we want to get to, and being
grateful for all that we have right now, is the secret to our
success.
Theodore Roosevelt says “do
what you can, with what you have,
where you are”
In my own life, there have been many instances where
the ‘contrasts’ in my life stopped me from pursuing my
dreams, and all I could take was tiny itty bitty steps
forward one at a time and learn to love the mud.
36

There’s a moment that anyone who is stepping
out and doing something different will recognise
the feeling and that is the feeling of
‘pre-success’.
2Embrace the ‘presuccess’
state
I’m a freedom seeker, author and project
queen...which loosely translates into I
have one of those multi-life purpose
things going on or I can’t make up my
mind. One or the other!
I am a woman on a mission to make my
corner of the world good, because if I
make my corner good, and you make
your corner good, then all the corners of
the world will be good.
That feeling of ‘pre-success’ means before the
evidence shows up. Before the results appear,
before you can point to that story or moment in
time, where your internal feelings match your
external environment.
You know what I mean now;
You’ve built that business
You’ve published that book
You’ve changed your job
You’ve learnt a new language and can now
speak it.
The ‘pre-success’ state is a tricky one to navigate
- so redefine it. My success happened because
I started.
But I wasn’t always this focused and
energized about my life. In fact, for a
long long time, I floundered around,
chose to be invisible and let my dreams
stay right on the back burner, just in
case I got hurt or challenged ‘who was I
to do this’
The contrasts in my life showed up big
time. The things I wanted to do,
I had never done before.
I had never written a book
I had never run my own business
I had never built a platform or invited
people to follow my work
I had never thought I could really help
another life
Photo Source: unsplash.com/@lucaslenzi
37

Photo Source: unsplash.com/@worldsbetweenlines
3
Self
compassion and
acceptance are our
best first responders
In good moments of selfcompassion
and awareness, I saw
things a little differently.
We want the first people on a scene in a disaster, to be the most
helpful. The ones that can apply life-saving treatments, make
profound and wise choices about how to deal with the situation
at hand and have the focus on saving lives. Our lives.
Imagine if the first responders who showed up to your
disaster were preoccupied about how everything looked to
others, focused on assigning blame, telling people off for
getting into trouble and standing around arguing over what to
do next. Lives would be lost.
In bad moments of deep reflection, as the doubt creeps in and
we wonder what on earth is the problem, why our dreams and
goals are so elusive,
it is of zero help to beat up on oneself.
Self-compassion and acceptance are the first responders we
need to call. Not the other usual suspects of disappointment,
anger, frustration – they are not welcome here. We need to take
them off speed dial, so Siri can’t even call them if we ever
ask her to.
I could see myself simply as
someone who ‘was not done yet’.
That’s all. There was more to come
and I was figuring it out. Some
things might just take a while to
happen, but where I was, is exactly
where I needed to be in this
moment.
It didn’t matter what I had done
already or not done, none of that
defined me. It was what I was
doing right now, the choices I was
making right now, the way I was
showing up right now that was
the only thing I could control.
My job was to always find more
compassion, more acceptance
as to where I was, and make that
more than okay. Because it is.
38

Photo Source: unsplash.com/@ztanable
4
Disentangle Ourselves
In The Art Of Living 1 , Thich Nhat Hanh says we need
to ‘disentangle ourselves and that it takes courage
and determination’. We can get so caught up in
‘dream chasing’ whatever that is – more money,
profile, success, and the projects we take on, that
we lose sight of the very things that can bring us
happiness, peace and freedom – all the things that
help us feel better in the moment.
It doesn’t matter if for a time, we chased a life that
was not aligned to who we really are.
What matters, is that we pull over to the side of
the road for a second, and rethink we are heading.
Sometimes we need to keep going until we find
a place to rest and recharge and then decide and
other times, we can do a U turn on the spot and
head off in another direction.
The main thing is we constantly disentangle
ourselves from ideas, projects, pursuits, beliefs
that are not serving us anymore. They might have
been right at some point, but we change and we
need to reload our thinking with new information
all the time.
Let’s get caught up in the stuff that is helpful and
disentangle from the rest.
1
The Art of Living, Thich Nhat Hanh, Page 165
39

The crux of this concept is that adolescents may
develop an anticipation that they are under the
scrutiny of others all the time due to a belief that
they are the focus of attention and that people are
as admiring or as critical of them as they are of
themselves.
Basically, they create an imaginary audience of
themselves and think people are watching all the time
when in reality, the focus on public attention is not
always on them. As a result, however, teens can be
reluctant to reveal themselves and prefer to remain
private.
Photo Source: unsplash.com/@joanna_nix
5
Perceptions don’t
matter
I read recently some of the early work
of psychologist David Elkind² with teen
mental health on the enigma of the
‘imaginary audience”. This phrase was
coined in the late 1960’s and remains a
talking point amongst those working in the
mental health fields today.
When we have a perception of being judged by others,
it can halt us in our tracks
One of the thoughts that stops me in my tracks is
when I care, or worse still, l worry about people’s
perceptions of me. I have done this all my life. It is a
deal breaker to pursuing your dreams.
I have heard ‘perceptions about me in the workplace,
in my private life and that couldn’t be further from the
truth. When I hear them, I am often astounded that
that is the way other people see me. I don’t see myself
that way, but they do. So who is right? I am sure I have
perceptions about others that they will dispute and say
are not true for them as well
The thing is perceptions are not real. They are just
judgements. Ignore them.
2
David Elkind, https://en.wikipedia.org/wiki/Adolescent_
egocentrism#Imaginary_Audience
The imaginary audience refers to an egocentric state where an
individual imagines and believes that multitudes of people are
enthusiastically listening to or watching him or her. Though this state
is often exhibited in young adolescence, people of any age may harbor
a fantasy of an imaginary audience” - Wikipedia
40

6
“Don’t
just do
something…sit there”
- Thich Naht Hahn
I have always been a day dreamer. Often
letting my mind wander into imagining
things in a different way than they were
showing up in reality. I would find comfort
in that from a young age, when things were
maybe not working out Always thinking
about other things than my current reality.
I guess I had been a natural meditator
from a young age, finding calmness in
being the observer in my life, rather than
wanting to be
in it.
I have had a consistent daily meditation
practice for the past 6 years and regularly
sought out neuroscientists work and the
study of epigenetics to understand what
actually happens in our brains during
meditation and how we create new neural
pathways as we let go of beliefs and
perceptions that are proven to be untrue.
I just need to do nothing more often.
Photo Source: unsplash.com/@vincegx
41

7
Avoid Purpose Envy and
the Comparison Game
I’m not sure if this is a real psychological
phenomenon, but I have seen it enough in my
lifetime to know that it is real for some people and it
was real for me– purpose envy that is. My purpose
is not as good as your purpose!
This is where people think their purpose in life isn’t
good enough, big enough, sexy enough, bold enough
compared to what others are doing. We think our
purpose is insignificant and in a way, that’s why we
don’t bother pursuing it.
There’s no comparison to be had about
purpose. It’s incomparable.
We are bombarded with stories of people
achieving great things and knowing that their
gifts and value to the world is to do epic stuff
like ‘find a cure for something’ or ‘rebuild war
torn countries’ or ‘lead a movement’. It’s hard
not to be caught up in a little ‘purpose envy or
comparison”.
But if we find ourselves there, we have
completely missed the point. Purpose isn’t
about what we achieve, its about who we are.
Our unique DNA is our unique gift and our
job is to amplify what we have and share that
with the world for the highest good.
Photo Source: unsplash.com/@thoughtcatalog
42

I know my purpose. It is to help people
make their projects simple and do-able
so that saves them time, so they can go
on and play their bigger game. I inspire
the solutions and then get out of
the way.
It doesn’t sound very sexy! To be honest,
I wanted it to sound sexier. Projects are
not very sexy…although I’m trying my
best to “bring the sexy back” to the world
of projects
Some people might think projects are still
kind of nerdy, but I’m down with that!
So when your purpose shows up, get
excited about the road ahead.
One of my favourite authors and
inspirational coaches, Tara Mohr, an
expert on women’s leadership and
well-being, wrote in her best selling
book, Playing Big , about her eight ways
to recognise whether what you are
experiencing is your calling and I wanted
to share three of the ways with you:
1
You feel huge resistance. A part
of you wants to run in the other
direction
3
Photo Source: unsplash.com/@jtylernix
There are challenges, fears and doubts, but when
you are actually doing the calling, you feel a rare
sense of meaning and rightness. When you do it, you
tap into an immense well of energy.
When you purpose shows up first, its going to
challenging, but roll with it. It’s yours and we all know,
that nobody can do it, the way you can do it.
When it comes to ‘finding your purpose’ some of us
get there quicker and easier than others. You know
who I am talking about. Those people that have found
their secret and everything they do, shows up as in
alignment with who they are. Their life’s path is not
negotiable. They are doing it and just couldn’t see it
any other way.
I didn’t really find my purpose until I turned 50. Bit of
a late bloomer I know!
2
You feel a sense of ‘this work is
mine to do.’ Or of having received
an assignment to do a particular
piece of work in the world
I spent time wondering what I was here for and
questioning whether the dreams I had came from a
deep sense of purpose or I thought maybe they would
just be fun to do. My answer is it’s a bit of both.
3
Tara Mohr, Playing Big, Random House, 2016, Page 208
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8
Decision Made. Now
Enjoy It.
About a decade ago I was at a cross roads in my
career. You know how I knew that? I had two
equally appealing paths in front of me. Both
were great, exciting and challenging. I could
see myself doing either.
are in that place of ‘creating doubt and second
guessing’ we can’t be truly present, can we?
So I decided to own my decision and enjoy it.
And felt better immediately.
There is always more than one path that is right
for us at any time.
PATH 1 was to immerse myself in business
and learn as much as I could about leadership,
teams, culture, communication, strategy and
execution
PATH 2 was to immerse myself in community
and international development, go back to
study, work for a major non profit that was
doing good in the world.
I took awhile to work it out. Which was more
aligned to where I was at? Which one took me
closer to my goals, my dreams?
Should I go ahead and ‘do well’ (take the
lucrative option) or ‘do good’ (take the
purposeful option)?
I knew ‘income poor, purpose rich’ was not the
ideal approach for me at the time in my life, so
I chose Path 1 and embarked on my business
journey.
Did this help my dream chasing? It sure did.
It was the right decision at the time for sure.
But at times I felt a pang of doubt, maybe guilt
even?
That happens when you need to make a
decision you are not sure of, but whilst we
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Photo Source: unsplash.com/@danny_lincoln

Photo Source: unsplash.com/@jasonrosewell
9
Don’t ignore the whispers,
they don’t go away. They
will just get louder
There was one thing I was kind of good at and that was
helping people and businesses get their projects off the
ground. As I climbed the corporate ladder doing this,
I realised that was all great, but that something was
missing.
Achievement was one thing, but when I found myself
“backsolving the purpose” of what I was doing to
justify it, I realised how off track I had become. By this
I mean, I liked what I was doing, but it missed any sense
of deep purpose for me. I was a senior manager, heading
up a company department for a multi-billion dollar
Australian company and was responsible for a small
team, looking at ways we could improve
the business.
At one point, I loved this role. It was
challenging, exciting and had a degree
of freedom around it, that I needed and
I really enjoyed the learning and the
contribution I could make. I learnt my
leadership style from that role and had the
opportunity to work and learn alongside
some of the smartest business minds
going around in Australia and globally.
But as businesses grow, needs change and
the role I had was restructured out.
At least that was why, I thought it
happened.
Haha! The universe had to give me a
big push forward to get me out of my
comfort zone and into following my
dreams, because I was not listening to the
whispers in my head. “it’s time to chase
your dreams, Ali...go on, you can do it...
everything will work out for you.” Isn’t that
funny how things work out for us!!
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10
Find the solution in
what you already
know
Photo Source: unsplash.com/@jannerboy62
I have some great friends who give me
that look every now and then, when I say
triumphantly ‘ hey I’ve worked that thing
out. I just did this blah blah blah’. And
they look at me knowingly, “Sure, Ali, we
could have told you that. You do that all
the time”.
I guess what I am trying to say here
is that often times we already have
the answers, we just don’t know or
recognise them yet.
There’s a saying that goes along the lines
of ‘nothing is really new. It’s just the
same stuff, rehashed”
Then as I was trying to figure why my
dreams had stayed on the back burner,
maybe I could apply what I already knew.
Hang on a sec! I might be a bit slow on
the uptake, but what if I could take what
I knew in ‘project land’ and apply it to the
projects in my own life. It could work!
This could be fun!
So I did and whooska! Things started
to move. It was like all the birds (my
dreams) started to fly in formation.
Job changes happen, house moves
out of nowhere happened, financial windfalls were
created, book projects were started, a new international
business was born, overseas travel happened to exotic
locations, new global friends made and wait for it… I
got a bit excited about all of this.
I started to coach a few people around the world
on their dream projects, their legacy projects, their
projects that had been with them for a long time and
hadn’t yet made it the surface. I watched in awe as
these brave and courageous true selves were revealed
as they finally gave themselves permission to pursue
their dreams. Their ‘one day’ had come.
Or at least that’s what we both thought…but apparently
it wasn’t going to be that easy!
Then the questions and doubts started. People were
asking me everything from ‘I have an idea what I want
to do but no idea where to start’ to ‘’I’m not a planner,
plans never work for me’, ‘I’ve tried to do this before
but it just took too long so I gave up’ to public enemy
# 1 – “I’m not the right person to do this, someone
else will be better than me at it’.
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I thought about my own journey and
realised that at some point, I did
manage to organise my thoughts into
a roughly coherently plan or approach
using my project experience. I had
an end goal in mind and then simply
starting taking one step at a time, until
I started to build some momentum.
Then it got a bit easier, took some
more steps, hits some rocks, stubbed
my toes, rested for a bit, got back up
again, changed direction and took the
next few steps.
I watched in horror as people gradually started to
talk themselves out of doing what they were born to
do.
What I could see from my vantage view was that these
amazing people were more than capable of doing
what they had to do, but just like me previously, they
couldn’t get their heart and head in the same place at
the same time to make it happen.
Brendon Burchards in his new bestseller ‘High
Performance Habits’ says it is “never about
achievement, it will always be about alignment”.
I realised if I could take what I knew worked in ‘project
land’, break it down into a simple process that was
going to help, I could help people (and me☺) and apply
it to their personal dreams.
What a privilege it became to start to help other
people get unstuck from their current reality and see a
way forward to start chasing their dreams , before the
conditions were right. We were all learning together
to ‘start before things were ready’
Even when the steps seemed so
random and not going anywhere, as
I look back, they were all part of a
collection of threads that lead me to
today. Like birds flying in formation.
What will it
take for you
to get your
dreams off the
backburner and
into play?
As seen on Medium @alifowler
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