Avia Design Group Brochure

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Avia is an award-winning visual communications company specializing in Branding, Advertising and Wayfinding for City, Corporate and Retail markets.

Avia empowers businesses and institutions with strong brands that get noticed. We amplify marketing with compelling messages that get heard. We plan, design and implement wayfinding programs to help people find their way to your destination. We produce compelling marketing videos that amplify a brand’s voice. Avia provides solutions that empower brands, move businesses upward and communities forward.

Branding is the practice of creating a strategic identity to promote a desired message to a targeted audience. Beyond the development of a Brand Promise and a Marketing Plan, visual communications are designed to deliver it’s message.
Avia Design Group has established long term strategic partnerships with brand specialists and marketing consultants who we collaborate with on small to large branding assignments.

A V I A D E S I G N G R O U P


Avia empowers businesses and institutions with strong brands

that get noticed. We amplify marketing with compelling

messages that get heard. We plan, design and implement

wayfinding programs to help people find their way to your

destination. We produce compelling marketing videos that

amplify a brand’s voice. Avia provides solutions that empower

brands, move businesses upward and communities forward.



It’s not what you say that makes heads turn, it’s how you say it.

A well-crafted message can have a powerful impact

on those who hear it. To insure it is heard, it needs

to be illuminated. That’s where Avia comes in.

Everyone knows that a picture is worth a thousand

words. We create pictures that make words worth

listening to. Strong visuals amplify targeted

messages. We turn heads in your direction so your

message is heard.



Some people mistake a logo for a brand.

A logo is just the visual cue that helps

create an identity. It merely represents

the brand.

Wear your colors proudly.

A brand is a distinctive and valued

promise that enables consumers to more

easily choose one place over another.

In simple terms, it is the perception

people have of you despite your best

intentions.

Avia’s brands are based on four key

considerations: understanding the client’s

objectives, their target audience, their

competitors’ strengths and weaknesses

and their unique offering.



Avia propels brands with highly

effective visual communications. In

order for brand awareness to grow,

everything from print advertising to

video and social media must have a

consistent look and feel. All elements

must speak the same language and

in a clear tone.



Developing effective brands requires us

to understand the cultural relevance of

our client and their product. This helps

a brand convey authenticity in order to

be taken seriously. A key brand goal is

to gain credibility and trust.

Model:

Serial:



6'-4"

3'-7"

6"

6"

7" 6"

Getaway to a place where

the river will heal your soul.

Getaway to a place where

the river will heal your soul.

A brand’s strength is largely determined

by the sum of its parts. Avia approaches

each assignment holistically utilizing a

360º view of all things that define and

communicate it.

3'-9" 3'-9"

Avia brands speak with a unified voice

targeted to a specific market.

3'-6"

6"

6"

2'-3"

2'-0"

2'-7"

1'-6"

4'-2" 3'-1"

balanced. by nature.

gorussianriver.com

C A L I F O R N I A

balanced. by nature.

gorussianriver.com

C A L I F O R N I A



Avia developed a vibrant brand for

the city of Mankato, Minnesota.

The success of the brand was boosted

by the dedication and complete buyin

by the City, the Visit Mankato CVB

and the community.

We’re just 70 miles from the Twin Cities in a

picturesque river valley. It’s so easy to take

the challenge of our scenic trails, cycling

races and downhill slopes, then unwind in

our vibrant downtown enjoying headliner

concerts, theater, museums, art and lively

night entertainment.

Anna Thill, President

One Civic Center Plaza, Suite 200

Mankato, MN 56001

Phone: 507.385.6664

Fax: 507.345.8376

athill@visitmankato.com

visitmankato.com

visitmankatomn.com

gulfshores.com



THE NAGICO GROUP COVERING MORE

Avia provides creative services for

several Caribbean clients. NAGICO

Insurances, St. Maarten Medical

Center, Caribbean Motors, Tortola

Auto Group and Terminex are a few

of the businesses who use Avia for

a range of visual communications–

from annual reports and calendars to

storefronts, billboards and signage.



Vehicles are moving billboards. They reach

more customers with the least investment

over a short period of time. They serve as a

powerful brand reinforcement.



Avia and their partner,

Great Destination

Strategies, worked closely

with South Alaska Tourism

Council to develop a

brand for Alaska’s Inside

Passage which is comprised

of several towns and

communities.

Go with the flow

We have powerful

friends on the inside

Get eye to eye

with Alaska.

Start planning now!

After the branding program

was completed, Avia

continued to serve SATC

as their creative agency of

record providing marketing

support and various

creative services.

AlaskasInsidePassage.com

alaskainfo.org

alaskainfo.org

SA1002-Post Card-FINAL.indd 1

1/16/15 2:23 PM



Avia designed a wayfinding system

to support a new brand for the

Town of Canmore in Alberta. The

project included primary, secondary

and district gateways, vehicular

and pedestrian guides, bike and

hiker trailblazers, parking guide

and identity signs, regulatory signs,

pedestrian directory maps, bike fix-it

stations, identity monuments for

the Rocky Mountain Legacy Trail and

temporary event signage.



Avia partnered with Great Destination Strategies to

develop a new brand for the City of Gulf Shores. The

branding program included brand messaging, tagline,

logo, brand manual, visual communications, and

materials for their brand launch.

Following the comprehensive branding initiative, a

regional wayfinding program was designed, It included

site assessment through implementation.



3"

1"

3"

1"

Avia worked with Ecos Communications in Boulder Colorado to design

a wayfinding and interpretive sign program for the Colorado Chautauqua.

Carnegie Branch Library for Local History: Boulder, Colorado

Movement Uplifts and Inspires

When the “Texas-Colorado Chautauqua” opened on

July 4, 1898, Boulder joined a major movement sweeping

cultural activities held in an inspiring natural setting, and

encouraged healthful physical recreation.

Chamberlain Collection (1899)

Entertainment as Enlightenment

Music, theater and oration—these expressive arts played a

key part of everyday activities. Chautauqua-goers participated

in instruction and performances during the day, then

watched the professionals every evening.

Colorado Chautauqua Cottagers

Learning and Playing in Nature

Tabernacle of Learning

Commitment to self-improvement has

long been the American way, and was

considered sacred by the chautauqua

movement. Adult students gathered in

the Academic Hall’s “chapel room” for

lectures and classes.

Like hundreds of other

chautauquas across the country,

the Colorado Chautauqua

drew from pool of speakers

and performers who traveled

the circuit. Daily programs

gave the highlights, like

this one from 1911.

Carnegie Branch Library for Local History: Boulder, Colorado

Movement Uplifts and Inspires

Chautauqua’s next-to-nature setting encouraged separation

from the workaday world. Yet even recreation took on a

moral mandate within the Chautauqua Movement’s

dedication to “useful leisure.” By 1915, the frenzied

recreational pace prompted cottagers to institute

Quiet Hours–to rest before the next activity.

Easy access to nature and the mountains made this

site in Boulder perfect for a chautauqua. Ladies in

bonnets, gentlemen in suits, children in knickers

and jumpers—all scaled the Flatirons together.

Carnegie Branch Library for Local History: Boulder, Colorado

Tabernacle of Learning

Commitment to self-improvement has

long been the American way, and was

considered sacred by the chautauqua

movement. Adult students gathered in

the Academic Hall’s “chapel room” for

lectures and classes.

When the “Texas-Colorado Chautauqua” opened on

July 4, 1898, Boulder joined a major movement sweeping

cultural activities held in an inspiring natural setting, and

encouraged healthful physical recreation.

Like hundreds of other

chautauquas across the country,

the Colorado Chautauqua

drew from pool of speakers

and performers who traveled

the circuit. Daily programs

gave the highlights, like

this one from 1911.

Carnegie Branch Library for Local History: Boulder, Colorado

Chamberlain Collection (1899)

Entertainment as Enlightenment

Music, theater and oration—these expressive arts played a

key part of everyday activities. Chautauqua-goers participated

in instruction and performances during the day, then

watched the professionals every evening.

Colorado Chautauqua Cottagers

A special experience calls for a picture! During Chautauqua’s

early years, “Rocky Mountain Joe” (Joseph B. Sturtevant)

“tuck” many a face.

Mary Galey Collection

Scrambling and tramping in Boulder’s

foothills proved an exhilarating experience for

many Chautauqua-goers. Founded in 1906, the

Colorado Chautauqua Climbers Club counted

2,000 people on its summer outings in 1923.

Archives, University of Colorado at Boulder Libraries

After camping overnight,

Chautauquans watch

the sunrise. Campers

were advised to wear

hob-nailed shoes (with

spikes), two pairs of hose

(stockings) and a heavy

sweater. Ladies wore

skirts, of course!

1 3/8"

3"

2"

Dining Hall

CMF Office

Lodging Offices

Auditorium

Community House

3 1/8"

2 1/4"

1 3/8"

3"

2"

Dining Hall

CMF Office

Lodging Offices

3 1/8"

2 1/4"

Easy access to nature and the mountains made this

site in Boulder perfect for a chautauqua. Ladies in

bonnets, gentlemen in suits, children in knickers

and jumpers—all scaled the Flatirons together.

Carnegie Branch Library for Local History: Boulder, Colorado (1912)

Midst the glory of the mountains,

’neath a blue and wondrous sky

Lies Chautauqua, winsome beauty,

sure delight to heart and eye.

from “Chautauqua Rally Song”

outings according to difficulty—one

to five “degrees.” Nearby Royal Arch

received third degree status, but was

later downgraded.



New Jersey

In 2019, Avia launched their destination video production services.

Up until then, Avia partnered with videographers and social media

marketers for the co-production of videos for clients. After a merger

with Total Destination Marketing, Avia was finally able to bring

these services in-house.

A former branding client of ours, Hudson County Office of Cultural

and Heritage Affairs/Tourism Development, was excited to have

Avia produce a series of videos that could be used in their social

media campaigns.

The 2 minute version may be seen at: https://vimeo.com/365614927



Avia provides a great product –

creativity. It is at the center of all that

we do.

Our process follows a diligent

methodology rooted in thorough

research, strategic thinking and

dedication to fulfilling our client’s

objectives.

Avia’s focus is on combining high

level design execution with intelligent

strategy. This sets us apart from many

of our competitors.

We’re not driven by the prospect of

winning awards. We are, however,

driven by the desire to provide winning

results for our clients.

To find out how Avia can help move

people in your direction, email us at:

connect@aviadg.com

Branding

Wayfinding

Graphic Design

Video Production

Web Media

Advertising

Event Graphics

Illustration

Interpretive

Product Design

Point-of-Sale

Storefront

Projection Oversight



Florida Studio

Wellington Professional Centre

12161 Ken Adams Way

Suite 110Y1

Wellington, FL 33414

Minnesota Studio

5000 81st Lane North

Minneapolis, MN 55443

Colorado Studio

P.O. Box 1202

Ouray, CO 81427

Oregon Studio

20212 SW 86th Ave.

Tualatin, OR 97062

Alberta Studio

Fish Creek Executive Centre

Suite 205

259 Midpark Way SE

Calgary, Alberta

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