Case Study-NAGICO Insurances

Branding Case Study for NAGICO Insurances

Overview

NAGICO Insurances is the premier insurance provider in the Caribbean. Their headquarters are

located in Dutch St. Maarten with offices in more than 21 Caribbean Territories.

In 2009, we were asked by NAGICO to help launch their new, free roadside assistance program. After

the successful launch, we were contracted to enhance their existing brand with modifications to their

logo and graphic standards. The assignment culminated in the creation of their first brand style guide.

Avia invited Great Destination Strategies to take a look at the NAGICO brand and help redefine their

Brand Promise to facilitate their growth within current and emerging markets.

For 10 years Avia served as the exclusive creative agency of record for NAGICO. Up until 2019, we

provided the majority of their print media, campaign strategies, office signage, web media and pointof-sale

graphics. In early 2020, we updated their brand manual to be handed off to their Hong Kong

partner who is in the process of acquiring full ownership of the organization.

Branding Case Study | NAGICO Insurances |

Overview

1

Enhancing the Existing Logo

NATIONAL GENERAL INSURANCE CORPORATION N.V.

Before NAGICO engaged Avia, they used the above two logos independently. The

company maintained a three color palette in their printed collateral with an emphasis on

green. Although the company had strong brand recognition in St. Maarten, they required

an elevated image to help establish a more substantial identity in neighboring territories and

future markets.

We simplified and united the two logos into a single mark. A warmer version of the primary

green was introduced. The gold was updated to a brighter yellow. A light, vivid apple green

was added to freshen up the palette and to appeal to a younger market. A dark green was

added as a contrasting accent. Black was restricted to headlines and body text. Turquoise

was introduced to add visual depth to the palette but only minimally.


The Logo

2

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Style Guide

NAGICO Caps may be green or white. The

NAGICO logo must be prominently displayed

on the front panel as either an embroidered

(white) or screen-printed graphic.

Caps

The corporate brochure is intended for

business to business communications. It

should be clean, to-the-point and highly

professional. The reader should be able to

grasp who NAGICO is, where they came

from and where they are going.

Corporate Brochures

Just as importantly, the brand must be

promoted.

Since a corporate brochure will be

deliberately presented to a recipient and

not necessarily displayed in an open

environment, it is not important for the

full NAGICO Brandmark to be shown on

the front cover. At minimum, the isolated

umbrella should be visible though.

The full NAGICO Brandmark must be

included on the fi rst inside page, the back

panel and at least once again on one of

the inside pages.

Vivamus auctor leo vel dui. Aliquam erat

volutpat. Phase lus nibh. Vestibulum

ante ipsum primis in faucibus orci luctus

The fi nished size may vary depending on

how it will be used or packaged.

et ultrices posuere cubilia Curae; Cras

FREE ROADSDE ASSISTENCE

A New Perspective On Insurance

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ante nulla, interdum vel, tristique ac,


condimentum non, te lus. Proin ornare


The paper stock should be at least a white

100 lb. gloss cover stock.

feugiat nisl. Suspendi se dolor nisl,


2011 Brand Style Guide

PRIVATE YACHT


ultrices at, eleifend vel, consequat at,

dolor. Vivamus auctor leo vel dui.

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A 64 page Style Guide was produced to

control brand interpretation by staff, agents,

media houses and third party vendors.

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dolor. Vivamus auctor leo vel dui.

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faucibus orci luctus et ultrices posuere

VISION

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nu la non nibh. Duis consectetuer

malesuada velit. Nam ante nu la,

interdum vel, tristique ac, condimentum

non, te lus. Proin ornare feugiat nisl.

Suspendisse dolor nisl, ultrices at,

eleifend vel, consequat at, dolor.


Style Guide

3

A LOOK AT OUR PAST

Corporate Brochures

Corporate brochures were created for new

territories between 2011 and 2014.

A New Perspective

On Insurance

The history of NAGICO is an amazing story

of vision and perseverance. Founded in

St. Maarten on February 1, 1982 by a small

group of local businessmen and guided

by the philosophy that impeccable

customer service, careful selection of

risk, strategic use of reinsurance and fast

and fair claims settlement, NAGICO has

been catapulted from a start-up into the

mainstream.

technology, Insurance Pro allows us to

deliver the fastest turn-around time to our

customers and manage and monitor the

many moving parts of our operation while

seamlessly extending the same support

and capabilities to our many agents and

brokers.

By the time Hurricane Luis landed thirteen

years later, NAGICO had already expanded

into Anguilla, Antigua, the British Virgin

Islands, Dominica and Montserrat. Five

other storms would hit St. Maarten and

the surrounding islands in the 1990s,

wreaking unimaginable destruction.

Combined, our claim payouts surpassed

USD200,000,000.

OUR PRESENT OUTLOOK

Bolstered by our experiences and

successes, NAGICO launched into

a program of strategic expansion

throughout the region, a well-thought-out

plan to ‘spread the risk’. We now operate

in 14 islands and have premium income

of over USD85,000,000 and the best

catastrophe reinsurance protection plan in

the region.

This year, in an effort to guarantee

better service and efficiency, we’ve

created ‘Centers of Excellence’ – strategic

groupings of NAGICO islands based on

geographical proximity. We’ve assigned

direct responsibility for these six COEs

to various Executives tasking them to

guarantee all-round ‘Excellence’.

A LOOK TO OUR FUTURE

2012 marks NAGICO’s 30th year in

business. We’re proud that NAGICO has,

in such a relatively short space of time,

become a leader in Caribbean insurance.

The expansion continues. In keeping

with our driving focus to become the

leading general insurance company in the

Caribbean, NAGICO is seeking to expand

into the southern and western Caribbean

in the short- to medium-term through a

combination of strategic acquisitions and

organic growth.

30

YEARS

Highly rated by international rating

agency – AM Best, NAGICO continues to

invest heavily in our people and we boast

an exceptional Team of highly-qualified,

knowledgeable Executives, Management

and Staff.

A huge part of our success is based

on our proactive, innovative corporate

culture. NAGICO’s custom-built insurance

management software (IMS), Insurance

Pro 2.0, is a prime example. Developed

with latest in cutting-edge Microsoft

Another growth area for NAGICO is the

Group Life and Health business. We’re

steadily expanding this line, offering our

outstanding NAGICARE policy to more

and more markets.

At NAGICO, we believe that our future is

bright.

ST. LUCIA

Six years ago, a team from NAGICO’s

headquarters came to St. Lucia. The task:

to establish NAGICO on the island.

Two-and-a-half years ago, we began the

licensing process and in February 2011 we

were registered as an Insurer. NAGICO’s

fixation on St. Lucia is strategic.

The largest, most populous island in

the OECS subgroup, St. Lucia’s sizeable,

insurance-savvy market and its pivotal

position in the region make it very

attractive to us. Apart from that, St. Lucia

can and will serve as a crucial base of

operations for expansion into the other

neighboring island-territories.


Corporate Brochures

4

Annual Reports

Starting in 2010 Avia has designed NAGICO’s

annual reports through 2018.

A New Perspective

On Insurance


Corporate Brochures

5

“My NAGICO Can” Ad Campaign

Can your insurance

provider help you grow

your business with over

17 business policies?

Can your insurance

provider bundle your

car and homeowner’s

insurance for less?

To To learn more about

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at learn 721-542-2739

more about

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or visit an Agent near you

We’ve Got You Covered ! • nagico.com

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We’ve Got You Covered ! • nagico.com

Now Serving: Anguilla • Antigua • Aruba • The Bahamas • Bonaire • B.V.I. • Curaçao • Dominica • French Antilles

Grenada • Montserrat • Saba • St. Eustatius • St. Kitts & Nevis • St. Lucia • St. Maarten • St. Martin • Trinidad & Tobago



In 2011, we launched the “My NAGICO Can” campaign as a comprehensive strategy to consolidate NAGICO’s multiple territory

marketing efforts under the centralized management of the St. Maarten office. Sub campaigns continue to be developed which

address specific market niches. The “My NAGICO Can” campaign permeates all visual communications including printed collateral,

online media, broadcast media, signage and fleet graphics.

Advertising Case Study | NAGICO Insurances | “My NAGICO Can” Campaign

6

We Insure Everything

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NAGICO acquired GTM Insurances, a dominant insurer in the Trinidad & Tobago

region for over 100 years. For NAGICO’s introduction into the Trinidad & Tobago

markets, we developed a sub campaign to run as a separate series in Liat

Airline’s in-flight Zing Magazine. Concurrently, teaser banner ads were run on

Zing’s website. When a teaser ad was clicked, a digital version of the full page

magazine ad would launch in a separate window. When the full ad was clicked,

the NAGICO website would launch.

GO

GO


“We Insure Almost Everything” Campaign

7

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6/27/13 2:36 PM

Bahama Ad Campaign

Ad campaigns are targeted to appeal to specific island markets.

The Bahamas ad campaign was less whimsical and took on a more

conservative tone using well shot photography and creative copy.

When you

insure with us,

you have the

best hand

Your home

is where our

heart is

Protect your

business against

costly mistakes

• Free Travel Insurance

• Free Disability coverage

Since beginning operations in St. Maarten, 31 years ago,

NAGICO Insurances now serves tens of thousands

of Clients in 19 Caribbean Territories.

Financially strong with excellent reinsurance and flexible

products, NAGICO Insurances is now serving The Bahamas.

To experience The NAGICO Way, call our office

or visit a NAGICO Agent near you.

Your home is a place where you and your family feel safe

from the outside world. Protect your sanctuary and the

things in it with a NAGICO Homeowners SuperPlus policy.

Call or visit us online to find an agent near you.

As a professional, you take care in providing the best

services for your customers. But mistakes do happen and

your business could be devastated by a resulting legal

action. Protect yourself with NAGICO’s Professional Indemnity

Insurance. We’re in business to keep you in business.

Call or visit us online to find an agent near you.

242 325 8282 | nagico.com

242 325 8282 | nagico.com

242-325-8282 | nagico.com

HOME

BUSINESS

MARINE

CONTRACTORS

ALL RISK

LIABILITY

HOME

BUSINESS

MARINE

CONTRACTORS

ALL RISK

LIABILITY

HOME

BUSINESS

MARINE

CONTRACTORS

ALL RISK

LIABILITY

Tavares & Higgs Insurance Brokers • Cole Insurance Brokers • AFS Insurance Brokers • Bahamas Insurance

Brokers & Agents • Star General (Grand Bahama) • Dean & Associates Insurance Brokers • LIV Insurance Brokers

Tavares & Higgs Insurance Brokers • Cole Insurance Brokers • Bahamas Insurance Brokers & Agents • AFS Insurance Brokers

Worldwide Insurance Broker • Star General (Grand Bahama) • Dean & Associates Insurance Brokers • LIV Insurance Brokers

Tavares & Higgs Insurance Brokers • Cole Insurance Brokers • Bahamas Insurance Brokers & Agents • AFS Insurance Brokers

Worldwide Insurance Broker • Star General (Grand Bahama) • Dean & Associates Insurance Brokers • LIV Insurance Brokers

HOME

BUSINESS

MARINE

CONTRACTORS

ALL RISK

LIABILITY

HOME

BUSINESS

MARINE

CONTRACTORS

ALL RISK

LIABILITY


Bahama Ad Campaign

8

Policy Manuals

Manuals for key insurance policies were designed as printed booklets for

NAGICO’s mature customers and in digital formats for younger customers

or those who prefer contemporary access.


Policy Manuals

9

Event Branding

Each year NAGICO hosts or sponsors several events from Agents

conferences to sporting events. Avia designed the brands and related

promotional communications to capture the character of the occasion

while supporting the NAGICO brand .

5th Annual Cycling Race


Event Branding

10

Corporate Website

Welcome!

Bien Venue!

Bon Bini!

Select your territory:

BVI

Anguilla

St. Maarten

St. Martin (English)

St. Martin (French)

Saba

St. Eustatius

St. Kitts

Nevis

Antigua

Montserrat

Dominica

St. Lucia

Aruba (English

Aruba (Papiamento)

Bonaire (English

Bonaire (Papiamento)

Curaçao (English

Curaçao (Papiamento)

Trinidad & Tobago

Copyright © 2011 NAGICO (National General Insurance Corporation N.V.) All Rights Reserved

NAGICO’s 19 territories are made up of several unique cultures and

demographics. We developed a large website that amounted to several

mirror sites. It included a landing page where a visitor could select their

respective territory to launch one of 19 websites, each tailored to a

respective market.

Advertising Case Study | NAGICO Insurances | Corporate Website

11

Fleet Graphics

nagico.com

Vehicle • Medical

Property • Business

NAGICO uses it’s fleet of company cars to

reinforce the brand. Vehicles in each territory

are wrapped with digital vinyl, portraying the

NAGICO

Green

Pantone

356 C

Gold

Pantone

143 C

Apple

Green

company-wide campaign with specific regional

contact information.

Pantone

361 C


Fleet Graphics

12

Calendar

Aruba

2012 Calendar

ANNIVERSARY

1982-2012

November 2012

S M T W T F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

D E C E M B E R

December Diciembre Décembre

January 2013

S M T W T F S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

St. Lucia

The Pitons, St. Lucia’s iconic twin peaks, dramatically rise from the

Caribbean Sea to greet visitors and residents alike. This lush, tropical

island has been the home to two Nobel Laureates: Sir William

Arthur Lewis – Economics – 1979, and Hon. Derek Alton Walcott – Literature –

1992. NAGICO opened its first St. Lucia office in September 2011.

Sunday

Zondag

Monday

Maandag

Tuesday

Dinsdag

Domingo

Lunes

Martes

Dimanche

Lundi

Mardi

Aruba’s dry climate has attracted visitors who seek warm, sunny weather.

The island is home to the famous Divi Divi- or watapana-tree, with

its windswept branches always pointing Southwest. It was originally

imported from Africa, but has since become the National symbol in Aruba.

NAGICO entered the Aruba market in 2003.

Wednesday

Woensdag

Miércoles

Mercredi

Thursday

Donderdag

Jueves

Jeudi

Friday

Vrijdag

Viernes

Vendredi

Saturday

Zaterdag

Sábado

Samedi

1

Every year NAGICO prints wall and desk

calendars that are issued to agents and branch

offices throughout the region for their internal use

and as gifts to customers.

2 3 4 5 6 7 8

Saba Day (Saba)

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

Christmas Day

Boxing Day

30 31

th

ANNIVERSARY

Serving 15 Caribbean Territories... and Growing!

1982-2012

NAGICO Head Office • NAGICO Building • CA C.A. Cannegieter St. • Philipsburg • St. Maarten • T: (721) 542-2739 • F: (721) 542-4309 • info@nagico.com • nagico.com


Calendar

13

Billboards

Billboards are designed

with short, simple

messages promoting

specific insurance

products. NAGICO uses

billboard advertising

primarily to build brand

awareness throughout

their territorial markets in

multiple languages.

Advertising Case Study | NAGICO Insurances | Billboards

14

Avia is an award-winning visual communications company

specializing in Branding, Advertising and Wayfinding for City,

Corporate and Retail markets.

Avia empowers businesses and institutions with strong brands

that get noticed. We amplify marketing with compelling

messages that get heard. We plan, design and implement

wayfinding programs to help people find their way to your

destination. We produce compelling marketing videos that

amplify a brand’s voice. Avia provides solutions that empower

brands, move businesses upward and communities forward.

Branding is the practice of creating a strategic identity to

promote a desired message to a targeted audience. Beyond

the development of a Brand Promise and a Marketing Plan,

visual communications are designed to deliver it’s message.

Avia Design Group has established long term strategic

partnerships with brand specialists and marketing consultants

who we collaborate with on small to large branding

assignments.

For more information, contact an Avia representative by calling

Todd Mayfield at 561.282.6205, Ext. 101 or visit us online at

aviadg.com.

Case Study-NAGICO Insurances

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