HØJ PRESS KIT V1.5_FINAL

2019
Welcome to the new high

Danish designed
herb accessories
www.hoj.life
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Hello, we are HØJ.
Meaning “high” in Danish, the HØJ philosophy reflects everything we want to
achieve; higher quality products, higher production standards and higher experiences.
That is our obsession and we have crafted our products meticulously
around it. Welcome to the new high.
What gets us out of bed in the morning?
HØJ exist for one reason and one reason only; to change the way humans
connect with the herb by creating better tools to do so. Period. What we do is
complex, but why we do it is simple.
We strive to achieve this by creating magical products that transform the user
experience at each stage of the herb’s journey; as it is grown, prepared, enjoyed
and learnt about.
So far, this unique approach has guided the design of two products –
KLIP and KØL.
As our own story unfolds we know a lot will undoubtedly change but, one thing
we can promise won’t, is our values. They guide everything we do, and you will
feel them each time you use our products. They define us, and we would love for
you to take a look at them...
Highest Regards
HØJ
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KLIP Mini
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Available in two sizes:
Ø66 mm / 2’6” | Ø55 mm / 2’1”

KLIP [kli-p]
The Grinder
Protect the herb, preserve the high.
KLIP is a grinder only by name, having been fundamentally
re-imagined for the first time in over 110 years. This isn’t an
evolution, this is a revolution. Welcome to the new high.
Built to last,
with a lifetime warranty to prove it.
We designed KLIP with our own hands and have built it to
last. So, if something goes wrong, ever, we’ll sort it. It’s as
easy as that.
Considerately Crafted.
It is in our blood to care for those using our products and
second nature to treat the planet kindly as well. It’s why,
amongst other things, KLIP is produced and packaged naturally,
with materials which are either grown or recyclable.
That’s just the Nordic way.
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KLIP
Slice in Danish
Danish Design.
Simple, useful, better. That’s what Danish design means to
us. It’s the reason we see our products as tools, designed to
improve each life they touch, and why we are never satisfied
with ‘okay’. It’s a heritage we draw inspiration from, and a
philosophy you’ll feel when you use KLIP.
Slice, don’t grind.
Unlike traditional grinders, KLIP doesn’t crush the herb. It’s
far too advanced. Instead, patent-pending custom built dual-blades
finely slice through it, creating a much more fluffy
consistency for smooth burning as well as protecting the
herb’s integrity. This results in a more potent herb that burns
more evenly. You’re welcome.
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KLIP
Magnetic Magic
A cure to complexity
When developing KLIP we were determined to make it
accessible for all, including those with limited dexterity. This
meant we had to create a product so intuitive that no matter
who you are will be able to use it. So we did. That’s why KLIP
patent-pending system opens magnetically with a twist of
only 10-degrees and why, unlike the quarter-turn system most
grinders are built upon, can be effortlessly spun in 1-degree
increments. For most, this simplicity is delightful to experience,
for some, its life-changing.
Make it your own.
KLIP has a patent-pending magnetic accessory system,
ensuring you can achieve the right high every time. It comes
with three different control discs and three different meshes
– fine, medium & coarse – all of which lock effortlessly
into place with our magnetic snap system. This means fine
herb for cones, coarsely cut herb for pipes and everything in
between. Enjoy it your way with just a snap.
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KLIP
3 Products in 1
Pro Edition
With an additional aluminum chamber that fits
magnetically into place to expand KLIP, providing
extra space for you herb or the room to
add a Mesh Ring. The modular design allows
unlimited extension, letting you customize how
you prepare your herb.
Basic Edition
KLIP in it’s most portable form, that still slices rather
than crushes the herb to provide a fluffier consistency
that better retains its potency and burns more
evenly. Made from four parts of aluminum that
clip together magnetically around stainless steel
blades, the grinder turns with almost no friction.
Funnel Edition
This design patented aluminum funnel attaches
to KLIP’s slicing chamber magnetically, enabling
herb to be transferred easily and without spillage.
Precision engineered to work with KØL, the
shape matches the pipe’s bowl perfectly.
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Large KØL
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Available in two sizes
150 mm / 5’9” | 113 mm / 4’4”

KØL [kow-l]
The Pipe
A cleaner, cooler high.
This is a pipe like you’ve never seen before, rebuilt entirely from the inside
out for a smoother experience. Welcome to the new high.
Respectfully created
We aim to make the best products in the best way, respecting the planet and the people on it.
That’s why we make KØL out of recyclable aluminium and package it in cork.
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KØL [kow-l]
Cool in Danish
Built to last,
with a lifetime warranty to prove it
We designed KØL with our own hands and have built it to last.
So, if something goes wrong, ever, we’ll sort it. It’s as easy as
that.
Coughing, that’s just bad design.
KØL’s unique cooling system is built right in with, for the first
time ever, a micro-channel design incorporated into the aluminium
body itself with an added re-usable filter. This patent-
pending approach effortlessly strips heat from the herb
mechanically - requiring no water - and results in a significantly
smoother experience. This means less coughing there
and then, as well as going forward. Cool right.
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KØL [kow-l]
Cools your Smoke
A shark out of water
Inspired by the scales of the Mako shark, KØL’s carefully crafted interior is
structured so that air flow is forced into a flux of vortexes. This is one of the
reasons that the Mako shark is the fastest of its species, allowing maximum
efficiency that, within the length of the pipe, can be leveraged to trap a far
higher proportion of herbal impurities. Think of KØL like your very own set of
gills, filtering for a cleaner high every time.
Magnetic magic
Better still, the inside of the pipe is accessed by simply snapping it open.
Hidden magnets hold the core together, gripping firmly while in use and
allowing direct access when finished. Snap, wipe, done. Magic.
Snap and wipe
Most pipes are a hassle to clean and need regularly replacing, but that’s not
our style. We design products to be used for a lifetime. So, simply snap open
KØL’s patented design and give it a quick wipe, or wash it in the sink with
your pots and pans. This is the last pipe you’ll ever need.
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We forge products
through unrelenting
Craftmanship.
We design products
inspired by Nature.
We Respect the
planet and the
people on it.
Through simplicity
we distill everything
to it’s purest form.
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Contact
press@hoj.life
www.hoj.life