SS20 Catalogue

Spring & Summer 2020
Let’s go back in time – back to the days where our strong
design DNA started taking shape with the great Swedish
painter Carl Larsson as a huge inspirational character. Soft
tones, white wooden panels, floral wallpaper and storytelling
of the idyllic Swedish countryside. A magical gathering with
children and fairytales with a strong Nordic heritage.
The SS20-collection is inspired by our Nordic heritage and the
tiny wonderland, Denmark. The land of the famous author
H.C. Andersen, who wrote his enchanting fairytales about
children, swans and the sweet capital of Copenhagen.
A capital with one of the oldest amusement parks in the
world - the magical Tivoli Garden, the Botanical Garden full
of interesting flowers and plants and a unique city life with
bicycles all over.
Denmark is a country of beautiful coastlines, lakes and
streams, breathtaking wheat fields and green magical
forests. In the summertime the country and seaside invites us
for small getaways and holiday life. Children having fun -
playing in the sand, running in the fields, going for a swim or
picking wild flowers.
The summer is magical and even more magical in the north
because of the bright nights.
We bring you the very best essence of WHEAT – hope you will
enjoy our newest collection.