Creative HEAD February 2020

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COLOUR VISION

BANISH THE DRAB AND DULL WINTER DAYS AND LET WELLA PROFESSIONALS

BRING SOME COLOUR TO YOUR LIFE

IN ASSOCIATION WITH

COLOUR CRAFT

CORRECTION

Let’s face it, when a client walks in with hair

colour that needs major correction work, it can be

immensely satisfying but equally terrifying. Thankfully,

Wella has launched a course that’s aimed at

mastering the skill of colour correction in an intensive

two-day course aptly named Colour Craft Correction.

This will change the way you look at colour correction

forever and covers everything you need to truly

solve even the most challenging hair colour disaster.

Expect to gain confidence, develop your skills and

take your colour business to the next level. Best of all,

you can save money by booking this as part of the

many education packages that Wella offers. Call your

local Wella studio for further information.

THE COLOUR CLINIC IS OPEN…

EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS.

NIKKI CLIFFORD, DIRECTOR OF NJUK HAIR AND BEAUTY SALON IN CLOWNE, DERBYSHIRE, IS IN THE HOTSEAT

“One of my main frustrations as a professional is when other colourists just attempt to

give clients what they think they want – even if it doesn’t suit the client, the colour isn’t

achievable in one visit, or they don’t have the knowledge to create it in the first place. It

doesn’t turn out how the client visualised, leaving the stylist disheartened, all because

they are afraid to say no. It then makes life harder for us to get the integrity of the hair

back on track before attempting to achieve the desired colour, which could have initially

taken two to three salon visits but may now take four to five. It’s important to ensure you

understand what clients want to achieve, and that their expectations are managed. That’s why it is crucial

to provide a first-class consultation, and the Wella Colour Equation is the perfect tool for this.

“We regularly see bad colour work walk through our salon doors. Take the vibrancy of trending fashion

colours, for example – they need to be maintained every three weeks. Every one of my clients undergoes

a thorough consultation on maintenance before we even consider realising their hair goals. I also give my

clients a pot of custom-made Wella Colour Create to take home, to keep their colour fresh. They are my

walking advertisement, after all, and I need to ensure their colour stays beautiful at all times.”

26 CREATIVE HEAD

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