Creative HEAD February 2020

Planet F to the rescue
FUDGE PROFESSIONAL HAS PLEDGED A
‘PLASTIC PROMISE’ TO USE 25 PER CENT LESS PLASTIC
BY 2025. HERE’S HOW IT’S GONNA HAPPEN
Fudge Professional knew that in order to reduce its carbon footprint,
fundamental revisions needed to be made to its packaging across all
product lines. With this at the forefront of the renovation, the fashionfavourite
brand has made radical improvements, pushing forward
with its ‘Plastic Promise’ to completely revamp its iconic jar.
Sculpt Shaper packaging is now 100 per cent recyclable, uses 30 per
cent less plastic and features a stylist-savvy fl ip lid. In fact, all of your
favourite Fudge Professional products in bottles and jars now contain
post-consumer resin (PCR), which means it’s been given a new life
after being used by the consumer, and post-industrial resin (PIR) –
a blend of recycled resins from industrial waste. That’s not forgetting
the cans in Fudge Professional’s impressive arsenal, which are all
completely recyclable. Fudge Professional has already ensured
76 per cent of its styling product components can now be
completely recycled and it’s working towards 100 per cent.
FUDGE PROFESSIONAL’S
PLASTIC PROMISE
By 2025 Fudge Professional will use:
● 25 per cent
less plastic
● 30 per cent
recycled content in
all plastic packaging
● 100 per cent of its
products in reusable,
recyclable or
compostable plastic
MAKE A DIFFERENCE TO YOUR CLIENTS’ STYLES, YOUR SALON’S RETAIL BUSINESS
AND THE WORLD AROUND YOU – JOIN THE PLANET F PARTY NOW.
CALL 0161 968 4040 OR VISIT FUDGEPROFESSIONAL.COM
@fudgehair
@FUDGEHAIR #FUDGETHERULES #PlanetF