Business Chief USA February 2019

GOLDEN HIPPO
FAREEN MEHRZAI, THE
ARCHITECT BEHIND GOLDEN
HIPPO’S SUPPLY CHAIN
TRANSFORMATION, TELLS
US HER STORY
210
T
he most exciting thing about a career in
supply chain is that you’re never done.
You’re always striving to optimise, to
improve, to gain an advantage and understand the
opportunities that are out there in order to get better
and continue learning,” says Fareen Mehrzai,
Director of Supply Chain at Golden Hippo. For the
past year Mehrzai, a highly experienced supply
chain and operations director with a proven track
record for leading integrated operations programmes
for globally recognised brands, has been
doing all those things at Golden Hippo.
The business is one of the United States’ leading
direct response marketing organisations, building
and marketing category-leading brands and
unique, best-in-class products direct to consumers
in three areas: supplements, beauty, and pet food.
Each of these is driven by Golden Hippo’s overarching
vision of helping as many people as possible,
capitalising on its unique organisational culture to
provide the highest quality of service, and focusing
on sustainable health and wellness.
FEBRUARY 2020