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About Fieldstone Bakery
Ready Baked Smiles
Product Catalog
Delicious Bakery Snacks at Everyday Value
Contents:
1
About Fieldstone Bakery
3
Resources
4
New Products
6
Healthcare, Business,
& Industry
10
Education
15
Product Information
22
Contact Information
2 About Fieldstone Bakery
Who We Are +
What We Do
Fieldstone® Bakery offers great tasting and unique individually wrapped,
value-priced bakery products. Our focus is foodservice facilities serving
non commercial customers, including Education K-12, Healthcare, Business,
and Industry channels.
Fieldstone Bakery offers
Ready Baked Smiles
to the foodservice industry.
Our products are developed by McKee Foods Corporation, a leader in
the baking industry for nearly 60 years with over 1 billion dollars in annual
sales. McKee Foods’ state-of-the-art manufacturing facilities and technical
expertise provide the finest quality bakery snacks in the right format at a
competitive price.
Our Brand Offers:
• Ready baked snacks for every eating occasion
• Foodservice versions of national best-selling products with proven
consumer appeal
• A full line of whole grain options that meet most school nutritional
guidelines
• Granola cereals in a variety of formats — bulk and pre-packaged
• Many products approved for freezing
Our mission is to delight
our customers with Ready
Baked Smiles by offering highquality,
bakery products with
outstanding value and providing
exceptional service through a
dedication to doing business
with integrity and excellence.
— Your Fie ldsto ne Bakery Team
• Continuous product innovation
We think you will agree that our products will meet the needs of today’s
foodservice customer. We look forward to serving you!
About Fieldstone Bakery
1
Timeline
®
1960
Launched
Little Debbie
®
Fieldstone Bakery is one of several
powerhouse brands owned by McKee
Foods Corporation. The company
has a long history of success selling
sweets dating back to 1934.
1982
Launched
Sunbelt Bakery
®
2007
Launched
Fieldstone Bakery
2014
Acquired
Drake’s Cakes
2019
Acquired
Prairie City Bakery
2
About Fieldstone Bakery
Resources
Easily access Fieldstone Bakery product and
promotional information, find recipe ideas, and more!
$
Website
Find Fieldstone Bakery product listing, nutritional
information, current promotions, and recipes:
fieldstonebakery.com
Activity Kits
The kits include a poster to promote the activity, a
giveaway prize for you to offer a participant of your event,
and a downloadable coloring / puzzle sheet that you can
print and feature for all participants at your event. Order
kits on our website.
promotions.fieldstonebakery.com
Recipes
Find delicious seasonal recipes and fun activities for your
customers, students, and residents.
promotions.fieldstonebakery.com/recipes
Rebates
Several rebate opportunities occur in a calendar year.
Check our website and sign up for our eNewsletters to
stay informed of current promotions.
Sales Team
Contact a member of our sales team to help answer your
questions and share the latest information with you.
Newsletters
Our monthly newsletters offer a variety of information
including new product announcements, delicious recipe
ideas, promotional offers, contests, and educational
information.
Signup at fieldstonebakery.com
Food Holiday Calendar
Our calendar is a great planning tool for upcoming
holidays and suggested seasonal recipes by industry.
Crediting Letters
Whole grain rich crediting letters can be found in the
product section of our website.
About Fieldstone Bakery
3
New
Products
Something New
to share from Fieldstone Bakery!
Mini Frosted Donuts
Delicious mini yellow cake donuts frosted
with fudge. Six bite-sized, dunkable treats
per package.
Cosmo Blast Brownies
4 oz dark, chewy brownies topped with
fudge icing and colorful candy coated
chocolate pieces.
Fudge Drizzle Rolls
Delicious yellow cake, rolled with a creme
filling covered in white icing and topped off
with fudge drizzle.
Product UPC Net Wt. Case Ct.
Mini Frosted Donuts #09738 3.1 oz 72 (12/6’s)
Product UPC Net Wt. Case Ct.
Cosmo Blast Brownie #09741 4.0 oz 60 (10/6’s)
Product UPC Net Wt. Case Ct.
Fudge Drizzle Roll #09704 2.2 oz 96 (16/6’s)
4 About Fieldstone Bakery
Schools
Individually wrapped
for your convenience!
Product UPC Net Wt. Case Ct.
Fudge Drizzle Roll #09704 2.2 oz 96 (16/6’s)
Marshmallow Pie #09791 1.52 oz 128 (16/8’s)
Education
5
Schools
Products for
Healthcare,
Business, &
Industry
Please your customers by offering a delicious variety
of Ready Baked Smiles from Fieldstone Bakery.
These tasty snacks are ready to serve and individually
wrapped for your convenience. From familiar favorites
like the Oatmeal Creme Pie and Nutty Buddy® Bar, to
our new Mini Donuts and Cosmo Blast Brownies — we
offer snacks that are great to serve any time of the day.
6
Education
Healthcare
Maximize smiles ALL DAY
with on-the-go snacks!
Delicious
Great Value
Individually Wrapped
for Convenience
Healthcare, Business, & Industry
7
Activities
Calendar
Snack time can be exciting with some of these
seasonal activities from Fieldstone Bakery.
Check out all these reasons to celebrate!
Valentine’s Day
FEBRUARY 14
Fudge Brownies Frosted &
Decorated for Valentines Day
Mother’s Day
SECOND SUNDAY
OF MAY
Fudge Drizzle Roll
Candy Flowers
National Donut Day
FIRST FRIDAY OF JUNE
Frosted Mini Donuts & Donut Sticks
Father’s Day
THIRD SUNDAY OF JUNE
Add a Frosting Bow Tie to Nutty
Buddy Bars
World Chocolate Day
JULY 7
Any Chocolatey Products
— Frosted Fudge
Cakes, Cosmo Blast
Brownies, Fudge
Brownies, Mini
Frosted Donuts,
Fudge Rounds,
Marshmallow Pies, &
Nutty Buddy Bars
National Breakfast Month
MONTH OF SEPTEMBER
Breakfast Products — FastStart
Breakfast Bars, Donut Sticks, Honey
Buns, and Granola
National Apple Month
MONTH OF OCTOBER
Apple Flavored Products — Apple
Cinnamon FastStart Breakfast Bars,
Totally Apple Cinnamon Bars, Apple
Delights®, & Apple Cinnamon Fruit &
Grain Bars
World Smile Day
FIRST FRIDAY OF OCTOBER
Strawberry Delights and Apple
Delights— these smiley-faced
snacks are sure to brighten
anyone’s day!
National
Sandwich Day
NOVEMBER 3
The Most Delicious
Cookie Sandwiches
— Oatmeal Creme
Pies, Fudge Rounds, &
Marshmallow Pies
Holiday Season
DECEMBER
Decorate Gingerbread Snacks &
Share Gingerbread Coloring/Puzzle
Sheets
8 Healthcare, Business, & Industry
Recipes
Make snack time fun and exciting with these recipe
creations from Fieldstone Bakery.
Fudge Round Milkshake
Honey Bun Bread Pudding
How do you make a Fudge Round better?
Turn it into an extravagant milkshake! Makes a
perfect treat for a summer day.
Cosmo Blast Brownies
Ice Cream Sandwich
Blast off with Cosmo Blast Brownies for an
unforgettable ice cream sandwich.
This classic cold-weather delight just got an
upgrade. Use Fieldstone Bakery Honey Buns to
make bread pudding for a sweet kick of honey.
For more recipes, visit Promotions.FieldstoneBakery.com
Healthcare, Business, & Industry
9
Schools
Products for
Education
Fieldstone Bakery offers a variety of delicious
whole grain rich snacks and granola products.
Several of our products meet Smart Snacks
guidelines. These individually wrapped products
are perfect for breakfast on the go, after school
snacks and your a la carte menu.
10
Education
Schools
Try Our
Smart
Snacks
*
Fieldstone offers
Whole Grain Rich
Smart Snack
Approved products!
Delights
Apple UPC #09823
Strawberry UPC #09825
FastStart® Breakfast Bars
Apple Cinnamon UPC #09768
Strawberry UPC #09767
Totally Multigrain® Bars
Apple Cinnamon UPC #09797
Premium Granola
0.6 oz Original Granola UPC #09793
1.0 oz Original Granola UPC #09788
Look
for
Seal!
this Education
*Meets USDA’s Smart Snacks in
Schools standards.
11
Try Our
Activity Kits
Increase meal and snack participation any
time of the year with our Activity Kits!
Each Kit Includes:
• Event Day Poster
• Coloring/Puzzle Page
• Prizes
12
Education
Schools
Activities
Calendar
There are so many opportunities to add fun to
your classroom with Fieldstone Bakery snacks!
Check out all these reasons to celebrate!
Snow Day
EARLY JANUARY
FastStart Mini Heart
Give Kids A
Smile Day
FIRST FRIDAY OF
FEBRUARY
Apple and
Strawberry Delights
& Emoji Activity Kit
Valentine’s Day
FEBRUARY 14
FastStart Mini Heart
National School
Breakfast Week
FIRST FULL WEEK OF MARCH
FastStart Breakfast Bars &
FastStart Activity Kit
Strawberry Month
MONTH OF MAY
Strawberry Delights & Emoji
Activity Kit
School Field Day
LATE MAY
Totally Multigrain Bars & Totally Eat
Breakfast Activity Kit
Summer Time
JUNE – AUGUST
Totally Multigrain Bars & Summer
Camp Totally Activity Kits
Fall Time
SEPTEMBER
– DECEMBER
Gingerbread
Football Players
& Gingerbread
Coloring/Puzzle
Sheet
National Apple Month
MONTH OF OCTOBER
Apple Flavored
Products — Apple
Cinnamon FastStart
Breakfast Bars,
Totally Apple
Cinnamon Bars,
Apple Delights, &
Apple Cinnamon Fruit &
Grain Bars
World Smile Day
FIRST FRIDAY OF OCTOBER
Apple and Strawberry Delights &
World Smile Day Activity Kit
National School
Lunch Week
BEGINNING ON THE SECOND
SUNDAY OF OCTOBER
Totally Multigrain Bars & Totally Eat
Breakfast Activity Kit
Education
13
Recipes
Make snack time exciting with a fun and nutritious
recipe creation from Fieldstone Bakery.
Granola Banana Split
Gingerbread Decorating
Substitute yogurt for ice cream for a lighter
take on a banana split. Add Fieldstone
Bakery Premium Granola for a delicious,
crunchy texture.
FastStart Mini Heart
Try a cute and whole-grain rich mini
heart using Fieldstone Bakery Strawberry
FastStart Breakfast Bars, whipped cream,
and strawberries.
Whole Grain Rich Gingerbread Snacks from
Fieldstone Bakery make the perfect candynosed
reindeer and frosted snowmen.
For more recipes, visit Promotions.FieldstoneBakery.com
14 Education
Schools
Product
Information
Pages 14-21 have all the information
you need to know about the delicious
variety of Ready Baked Smiles from
Fieldstone Bakery.
15
Product Information
Whole Grain Snacks
UPC
Product
Case Ct.
Shelf Life (days)
First Ingredient
Whole Grain Rich
Serving Size (g)
Grain/Bread Credit (16 basis)
Creditable Grain
Total Whole Grains
Total Calories
Total Fat
% Calories from Total Fat
Saturated Fat
% Calories from Saturated Fat
Trans Fat (g)
Sodium (mg)
Total Carbohydrate (g)
Dietary Fiber (g)
Sugars (g)
MFG O 24300 09823
Delights (Apple)
A Smiley baked pastry made with whole grain
and apple filling.
128
(8/16’s)
150
Whole
Wheat
Flour
Yes 40g 1 16g 9g 160 5g 28% 1.5g 8% 0 130 26 1 13
MFG O 24300 09825
Delights (Strawberry)
A Smiley baked pastry made with whole grain
and strawberry filling.
128
(8/16’s)
150
Whole
Wheat
Flour
Yes 40g 1 16g 9g 160 5g 28% 1.5g 8% 0 125 27 1 13
MFG O 24300 09768
FastStart Breakfast Bars
(Apple Cinnamon)
Our breakfast bars are made with whole grain,
apple filling and a touch of cinnamon.
192
(12/16’s)
150
Whole
Wheat
Flour
Yes 40g 1 16g 10g 160 4g 23% 1.5g 8% 0 120 28 1 14
MFG O 24300 09767
FastStart Breakfast Bars (Strawberry)
Our breakfast bars are made with whole grain
and strawberry filling.
192
(12/16’s)
150
Whole
Wheat
Flour
Yes 40g 1 16g 10g 160 4g 23% 1.5g 8% 0 110 28 1 14
MFG O 24300 09797
Totally Multigrain Bars (Apple Cinnamon)
A baked multigrain cereal bar made with sweet
apple & cinnamon and drizzled with icing.
192
(12/16’s)
120
Whole
Wheat
Flour
Yes 35g 1 16g 16g 140 3.5g 23% 1g 6% 0 100 24 4 10
16
Updated 07/30/19
Product Information
Whole Grain Snacks CONTINUED
UPC
Product
Case Ct.
Shelf Life (days)
First Ingredient
Whole Grain Rich
Serving Size (g)
Grain/Bread Credit (16 basis)
Creditable Grain
Total Whole Grains
Total Calories
Total Fat
% Calories from Total Fat
Saturated Fat
% Calories from Saturated Fat
Trans Fat (g)
Sodium (mg)
Total Carbohydrate (g)
Dietary Fiber (g)
Sugars (g)
Chewy Granola Bars (Chocolate Chip)
MFG O 24300 09780
A scrumptious and preservative-free classic
chewy granola bar that combines real chocolate
chips with wholesome granola.
120
(8/15’s)
180 Granola No 30g 1
/ 2
8g 8g 140 5g 32% 3g 19% 0 50 21 1 9
Chewy Granola Bars (Honey & Oats)
MFG O 24300 09782
Made with real honey, molasses and oats,
our delicious chewy granola bar is made with
no preservatives.
120
(8/15’s)
180 Granola No 27g 1
/ 2
8g 9g 120 4.5g 34% 2.5g 19% 0 50 19 1 8
MFG O 24300 09775
Fruit & Grain Bars (Apple Cinnamon)
Soft, whole grain bar with notes of cinnamon &
apple filling and drizzled with icing.
192
(12/16’s)
60
Whole
Wheat
Flour
Yes 39g 1
/ 2
10g 11g 150 3.5g 21% 1g 6% 0 70 27 2 15
MFG O 24300 09773
Fruit & Grain Bars (Strawberry)
Soft, whole grain bar with a strawberry filling
and drizzled with icing.
192
(12/16’s)
60
Whole
Wheat
Flour
Yes 39g 1
/ 2
10g 11g 150 3.5g 21% 1g 6% 0 70 27 2 15
MFG O 24300 09833
Gingerbread Snacks
Whole grain rich, old-fashioned gingerbread
snack complete with icing.
128
(8/16’s)
120
Whole
Wheat
Flour
Yes 21g 1
/ 2
8g 9g 90 3g 30% 1g 10% 0 55 14 1 7
Updated 07/30/19
17
Product Information
Granola
UPC
Product
Case Ct.
Shelf Life (days)
First Ingredient
Whole Grain Rich
Serving Size (g)
Grain/Bread Credit (16 basis)
Creditable Grain
Total Whole Grains
Total Calories
Total Fat
% Calories from Total Fat
Saturated Fat
% Calories from Saturated Fat
Trans Fat (g)
Sodium (mg)
Total Carbohydrate (g)
Dietary Fiber (g)
Sugars (g)
Original Granola Packets (0.6 oz)
MFG O 24300 09793
Whole Grain rolled oats with a hint of molasses
baked to a crisp, golden cluster. Each individual
serving is creditable as 1 / 2
grain equivalent,
provides 10 grams of whole grains, and meets
35/10/35 guidelines.
200 270
Whole
Grain
Rolled
Oats
Yes 17g 1
/ 2
10g 10g 80 2g 23% 0g 0% 0 55 13 1 4
Original Granola Packets (1.0 oz)
MFG O 24300 09788
Whole Grain rolled oats with a hint of molasses
baked to a crisp, golden cluster. Each individual
serving is creditable as a 1 grain equivalent,
provides 17 grams of whole grains, meets
35/10/35 and Smart Snack guidelines.
144 270
Whole
Grain
Rolled
Oats
Yes 28g 1 17g 17g 120 3.5g 26% 0g 0% 0 80 20 2 6
MFG O 24300 09796
Original Granola Packets (2.0 oz)
Whole Grain rolled oats with a hint of molasses
baked to a crisp, golden cluster. Each individual
serving (57 g) is creditable as a 2 1 / 2
grains
equivalent.
100 270
Whole
Grain
Rolled
Oats
Yes 57g 2 1 / 4
36g 36g 250 7g 25% 1g 4% 0 170 42 4 13
MFG O 24300 09799
Original Granola Bulk
Whole Grain rolled oats with a hint of molasses
baked to a crisp, golden cluster. Each individual
serving (56 g) is creditable as a 2 1 / 2
grains
equivalent.
4 - 50 oz
bags
270
Whole
Grain
Rolled
Oats
Yes 56g 2 1 / 4
36g 36g 250 7g 25% 1g 4% 0 170 42 4 13
18
Updated 07/30/19
Product Information
Donuts & Pastries
UPC
Product
Case Ct.
Shelf Life (days)
First Ingredient
Whole Grain Rich
Serving Size (g)
Grain/Bread Credit (16 basis)
Creditable Grain
Total Whole Grains
Total Calories
Total Fat
% Calories from Total Fat
Saturated Fat
% Calories from Saturated Fat
Trans Fat (g)
Sodium (mg)
Total Carbohydrate (g)
Dietary Fiber (g)
Sugars (g)
MFG O 24300 09715
Donut Sticks
A delicious cake donut coated with a light sweet
glaze and perfect for dunking.
96
(12/8’s)
90 Sugar No 54g 3
/ 4
13g 0g 260 15g 52% 8g 28% 0 180 29 0 18
Mini Frosted Donuts
MFG O 24300 09738
Delicious mini yellow cake donuts frosted
with fudge. Six bite-sized, dunkable treats
per package.
72
(12/6’s)
90
Enriched
Flour
No 90g 1 1 / 2
28g 0g 420 24g 51% 14g 30% 0 6 47 1 26
MFG O 24300 09702
Honey Buns Glazed (1.76 oz)
A classic pastry made with a touch of honey and
cinnamon then topped with a light glaze.
144
(6/24’s)
120
Enriched
Flour
No 50g 3
/ 4
15g 0g 230 13g 51% 6g 23% 0 150 26 <1 13
MFG O 24300 09721
Honey Buns Glazed (4.0 oz)
A classic pastry made with a touch of honey and
cinnamon then topped with a light glaze.
72
(6/12’s)
90
Enriched
Flour
No 114g 2 1 / 4
36g 0g 460 23g 45% 12g 23% 0 380 58 1 30
Updated 07/30/19
19
Product Information
Cakes & Brownies
UPC
Product
Case Ct.
Shelf Life (days)
First Ingredient
Whole Grain Rich
Serving Size (g)
Grain/Bread Credit (16 basis)
Creditable Grain
Total Whole Grains
Total Calories
Total Fat
% Calories from Total Fat
Saturated Fat
% Calories from Saturated Fat
Trans Fat (g)
Sodium (mg)
Total Carbohydrate (g)
Dietary Fiber (g)
Sugars (g)
MFG O 24300 09741
Cosmo Blast Brownies
4 oz chewy brownie topped with fudge icing
and colorful candy coated chocolate pieces.
60
(10/6’s)
120
Enriched
Flour
No 113g 1 1 / 2
18g 0g 510 22g 39% 10g 18% 0 280 75 2 42
MFG O 24300 09716
Frosted Fudge Cakes
Rich chocolate cake with a chocolatey creme
middle and coated with fudge icing.
128
(16/8’s)
90 Sugar No 61g 3
/ 4
14g 0g 270 11g 37% 5g 17% 0 170 40 1 21
MFG O 24300 09740
Fudge Brownies
Soft and chewy brownies topped with
fudge icing.
108
(6/18’s)
150 Sugar No 61g 3
/ 4
14g 0g 270 11g 37% 5g 17% 0 170 40 1 21
Fudge Drizzle Rolls
MFG O 24300 09704
Delicious yellow cake, rolled with a creme
filling covered in white icing and topped off
with fudge drizzle.
96
(16/6’s)
120 Sugar No 62g 1
/ 2
0g 0g 270 12g 15% 7g 35% 0 140 40 0 28
20
Updated 07/30/19
Product Information
Cookies & Bars
UPC
Product
Case Ct.
Shelf Life (days)
First Ingredient
Whole Grain Rich
Serving Size (g)
Grain/Bread Credit (16 basis)
Creditable Grain
Total Whole Grains
Total Calories
Total Fat
% Calories from Total Fat
Saturated Fat
% Calories from Saturated Fat
Trans Fat (g)
Sodium (mg)
Total Carbohydrate (g)
Dietary Fiber (g)
Sugars (g)
MFG O 24300 09731
Fig Bars
Soft, chewy cookie with real fig filling.
192
(12/16’s)
180
Enriched
Flour
No 43g 1
/ 2
9g 0g 160 3g 17% 1.5g 8% 0 100 32 1 18
MFG O 24300 09850
Fudge Rounds
Fudge creme between two chocolate cookies,
topped with a wave of fudge icing.
192
(8/24’s)
180
Enriched
Flour
No 34g 1
/ 2
8g 0g 150 6g 36% 2.5g 15% 0 85 23 <1 14
MFG O 24300 09791
Marshmallow Pies
Made with two cookies, a fluffy layer of
marshmallow, and coated in fudge.
128
(16/8’s)
120
Enriched
Flour
No 43g 3
/ 4
13g 0g 180 7g 35% 4g 20% 0 105 28 0 15
MFG O 24300 09727
Nutty Buddy Bars
Crunchy wafer bars layered with peanut butter
creme and covered in fudge.
288
(12/24’s)
90 Dextrose No 19g 1
/ 4
4g 0g 100 6g 54% 3g 27% 0 35 11 0 7
Oatmeal Creme Pies
MFG O 24300 09801
Two soft oatmeal cookies sandwiched together
with creme filling. Whole grain oats, molasses,
and irresistible creme filling combine to create
this classic treat.
192
(8/24’s)
180
Corn
Syrup
No 38g 3
/ 4
13g 4g 170 7g 37% 3g 16% 0 170 26 <1 12
Updated 07/30/19
21
Find Your Rep +
Get in
Touch
Northeast
Thank you for your interest in
Fieldstone® Bakery.
For distribution in your area, refer to the map
and contact the representative of your state.
Fieldstone Bakery products are also available
through Dot Foods® at www.dotfoods.com.
West
Central
Midwest
Southeast
John Escalante
John.Escalante@McKee.com
559-346-7168
Ann Crosby
Ann.Crosby@McKee.com
423-503-7212
Glen Ruschill
Glen.Ruschill@McKee.com
972-838-6975
Pete Panagiotatos
Pete.Panagiotatos@McKee.com
585-370-5691
Al Secrest
Robert.Secrest@McKee.com
414-759-5711
1-800-251-6346 x24656 • FoodService@McKee.com • FieldstoneBakery.com • P.O. Box 750, Collegedale, TN 37315