Giants of Exhibition 2020

2020 GIANTS OF EXHIBITION / TOP 5
MARCUS THEATRES
Milwaukee, Wis.
Founded ........... 1935
Screens: ...........1,106
Locations: ............ 91
#5
The Boxoffice Company
congratulates the Giants of
Exhibition! Your brilliant minds
›› In February 2019, The Marcus
Corporation closed its acquisition of
dine-in cinema circuit Movie Tavern
from VSS-Southern Theatres. The deal
grew the Marcus Theatres division by
23 percent, adding 208 screens across
22 locations in Arkansas, Colorado,
Georgia, Kentucky, Louisiana, New York,
Pennsylvania, Texas, and Virginia. Movie
Tavern was rebranded “Movie Tavern
by Marcus.” The deal saw Marcus finish
the decade above the 1,000-screen mark,
growing its presence beyond the Midwest
to the broader national market.
Following the acquisition, Marcus
earmarked 15 of the 22 Movie Tavern
sites for new amenities or plans for
further upgrades. Eleven Movie Tavern
auditoriums were converted into the
circuit’s SuperScreen DLX private-label
PLF offering, which includes Marcus’s
branded DreamLounger recliners and
Dolby Atmos immersive audio. The
company also added 10 more Super-
Screen auditoriums. The Movie Tavern
locations also adopted Marcus’s Magical
Movie Rewards customer loyalty
program, which already hosts over 3.8
million members. Loyalty members have
access to a series of different discounts,
including the company’s famous $5
Movie Tuesday promotion, $6 matinees,
and $6 student tickets on Thursdays.
Theater upgrades have occurred circuit-wide.
Marcus counts recliner seating
in three-quarters of all its screens
and hosts a PLF auditorium at 69 percent
of its theaters. On the digital side,
Marcus made upgrades to its pointof-sale
system, mobile app, and online
ticketing engine in 2019. The circuit
has at least one new opening planned
for 2020, scheduled for the latter half of
the year in Tacoma, Washington.
SPONSORPROFILE
On behalf of our team at The Boxoffice
Company, we would like
to congratulate the circuits featured
on this year’s Giants of Exhibition
list. Another amazing year at the box
office is a reflection of the hard work and investment
from these exhibitors, who have helped
modernize the moviegoing experience for today’s STAN RUSZKOWSKI
audiences. That’s also a key part of our core mission
at The Boxoffice Company: helping cinemas better reach and engage
with audiences through our showtimes data, websites, mobile apps,
and marketing services. As our industry continues to excel, The Boxoffice
Company is proud to be a partner of many of the exhibitors on this
list and the many more who contribute to the diversity of the global
cinema business. In conjunction with our colleagues at Boxoffice Pro,
we look forward to another exciting and successful year in 2020.
Stan Ruszkowski, President
and efforts are breaking
boundaries and propelling
the box office forward.
Cheers to 2020!
THE
COMPANY
38 / FEBRUARY 2020
W E B EDIA GROUP