<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5 MARCUS THEATRES Milwaukee, Wis. Founded ........... 1935 Screens: ...........1,106 Locations: ............ 91 #5 ›› In <strong>February</strong> 2019, The Marcus Corporation closed its acquisition of dine-in cinema circuit Movie Tavern from VSS-Southern Theatres. The deal grew the Marcus Theatres division by 23 percent, adding 208 screens across 22 locations in Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York, Pennsylvania, Texas, and Virginia. Movie Tavern was rebranded “Movie Tavern by Marcus.” The deal saw Marcus finish the decade above the 1,000-screen mark, growing its presence beyond the Midwest to the broader national market. Following the acquisition, Marcus earmarked 15 of the 22 Movie Tavern sites for new amenities or plans for further upgrades. Eleven Movie Tavern auditoriums were converted into the circuit’s SuperScreen DLX private-label PLF offering, which includes Marcus’s branded DreamLounger recliners and Dolby Atmos immersive audio. The company also added 10 more Super- Screen auditoriums. The Movie Tavern locations also adopted Marcus’s Magical Movie Rewards customer loyalty program, which already hosts over 3.8 million members. Loyalty members have access to a series of different discounts, including the company’s famous $5 Movie Tuesday promotion, $6 matinees, and $6 student tickets on Thursdays. Theater upgrades have occurred circuit-wide. Marcus counts recliner seating in three-quarters of all its screens and hosts a PLF auditorium at 69 percent of its theaters. On the digital side, Marcus made upgrades to its pointof-sale system, mobile app, and online ticketing engine in 2019. The circuit has at least one new opening planned for <strong>2020</strong>, scheduled for the latter half of the year in Tacoma, Washington. SPONSORPROFILE On behalf of our team at The <strong>Boxoffice</strong> Company, we would like to congratulate the circuits featured on this year’s Giants of Exhibition list. Another amazing year at the box office is a reflection of the hard work and investment from these exhibitors, who have helped modernize the moviegoing experience for today’s STAN RUSZKOWSKI audiences. That’s also a key part of our core mission at The <strong>Boxoffice</strong> Company: helping cinemas better reach and engage with audiences through our showtimes data, websites, mobile apps, and marketing services. As our industry continues to excel, The <strong>Boxoffice</strong> Company is proud to be a partner of many of the exhibitors on this list and the many more who contribute to the diversity of the global cinema business. In conjunction with our colleagues at <strong>Boxoffice</strong> <strong>Pro</strong>, we look forward to another exciting and successful year in <strong>2020</strong>. Stan Ruszkowski, President 38 / FEBRUARY <strong>2020</strong>
The <strong>Boxoffice</strong> Company congratulates the Giants of Exhibition! Your brilliant minds and efforts are breaking boundaries and propelling the box office forward. Cheers to <strong>2020</strong>! THE COMPANY WEBEDIA GROUP