Haddonfield Today_Media Kit 2020-1

HaddonfieldToday

haddonfield • today

The mobile-friendly community calendar for Haddonfield NJ

Sample Issue (#059):

2019Dec01

Mobile-friendly community calendar

for Haddonfield NJ

MAGAZINE-SIZE

6.75” x 10.75”

F R E E !

haddonfield today

The mobile-friendly, biweekly, community calendar for Haddonfield NJ • November 29 to Dec 6, 2019 • #059

SAT

30

SUN

1

SUN

1

p22

Shop Small

THU

p16

5

Harvest History

p

FRI

6

Advent Workshop

FRI

6

SUN

8

p

Scan QR codes to ADD EVENTS

to your smartphone calendar

– instantly!

At Plays & Players

p6

Network Breakfast

p

Shop by Candlelight

p21

Chorale: ‘Messiah’

MOBILE FRIENDLY

Read snippets in print –

details on smartphone.

Scan with camera, or

download i-nigma app.

Read the basics in print ...

the details on your smartphone.

Fresh citrus!

The Kiwanis Club’s

annual Citrus Fruit Sale

runs thru Sun Nov 18.

Indian River Groves in

Vero Beach FL is offering

high quality Navel or

Hamlin oranges, pink

grapefruit, mandarins,

and mixed fruit boxes,

with prices ranging from

$22 to $35.

For details or to order,

scan the QR code n.

Scan to read

this issue on

your tablet or

smartphone.

s

TO ORDER

CITRUS

on your

smartphone,

scan the QR

code:

.

n Haddonfield Today

A community calendar in a magazine format, publicizing

coming events in Haddonfield NJ. (Launched September 2017, it

is the successor to What’s On Haddonfield, founded 1991.)

l Published every other Friday – more frequently during the

holidays; less often during the summer – 27 issues per year.

l Mailed free to homes and businesses in Haddonfield and

placed at key high-traffic locations throughout the town.

l Read, retained, and referred to repeatedly over its lifespan.

Referred to as “my bible” (lower-case “b”) by many readers,

who find it “indispensable.”

l Valued – by merchants, business owners, professionals,

restaurateurs, the municipality, the schools, and community

organizations – as a proven, effective, and economical

advertising and communications vehicle.

l Print run is 6,500, of which 5,800 are mailed. Pick-up

copies are placed in shops, restaurants, coffee shops, schools,

municipal buildings, and places of worship.

l Printed on premium white newsprint, stitched, trimmed.

l Ad rates start at $79 for a black, business card-sized ad. A full

page in color is $422. Looking for a deal? Buy 3, get 1 FREE!

See “Ad Sizes & Rates.”

s

BASIC STORY

IN MAGAZINE

• 6 S. Haddon Avenue, Haddonfield NJ 08033 • 856-428-3399 • sales@gumnutgroup.com

DETAILS

ON YOUR

CELL!

SCAN

QR CODE

t

s

Actual QR code for Citrus story.

Cameras on newer smartphones

will scan QR codes automatically.

Even so, we prefer the i-nigma app.

It’s free ... and lightning fast.


haddonfield • today

The mobile-friendly community calendar for Haddonfield NJ

Sample Issue (#059):

2019Dec01

Publication Schedule 2020-1

Issue Issue Date Events OF NOTE

_________________________________________________________________________

t DEADLINE

• Thu Jan 2 HT063 Fri Jan 10 YP Mayor’s Breakfast Sat Jan 18

Martin Luther King Jr Day Mon Jan 20

Winter Sidewalk Sale Thu Jan 23

thru Sun Jan 26

_________________________________________________________________________

• Thu Jan 16 HT064 Fri Jan 24 Cash Mob Thu Jan 30

_________________________________________________________________________

• Thu Jan 30 HT065 Fri Feb 7 Valentine’s Day Fri Feb 14

Presidents Day Mon Feb 17

_________________________________________________________________________

• Thu Feb 13 HT066 Fri Feb 21

_________________________________________________________________________

• Thu Feb 27 HT067 Fri Mar 6 YP St. Patrick’s Day Tue Mar 17

_________________________________________________________________________

• Thu Mar 12 HT068 Fri Mar 20 Girls’ Night Out Thu Mar 26

_________________________________________________________________________

• Thu Mar 26 HT069 Fri Apr 3 Easter Sun Apr 12

Spring Break begins Mon Apr 13

_________________________________________________________________________

• Thu Apr 9 HT070 Fri Apr 17

_________________________________________________________________________

• Thu Apr 23 HT071 Fri May 1 YP Mother’s Day Sun May 10

_________________________________________________________________________

• Thu May 7 HT072 Fri May 15 Farmers Market opens Sat May 16

Memorial Day Mon May 25

_________________________________________________________________________

• Thu May 21 HT073 Fri May 29

_________________________________________________________________________

• Thu Jun 4 HT074 Fri Jun 12 Last day of school Fri Jun 19

Father’s Day Sun Jun 21

_________________________________________________________________________

• Thu Jun 18 HT075 Fri Jun 26 YP Fireworks Fri Jul 3

Independence Day Sat Jul 4

_________________________________________________________________________

• Wed Jul 1 HT076 Fri Jul 10 Crafts Festival begins Sat Jul 11

_________________________________________________________________________

• Thu Jul 16 HT077 Fri Jul 24 Sidewalk Sale begins Thu Aug 6

_________________________________________________________________________

• Thu Jul 30 HT078 Fri Aug 7

This issue lasts for 3 weeks.

_________________________________________________________________________

• Thu Aug 20 HT079 Fri Aug 28 YP First Day of School Tue Sep 1

Labor Day Mon Sep 7

Night Market Thu Sep 10

_________________________________________________________________________

• Thu Sep 3 HT080 Fri Sep 11

_________________________________________________________________________

YP = New Yellow Pages (Business Directory on inside back cover.)

• 6 S. Haddon Avenue, Haddonfield NJ 08033 • 856-428-3399 • sales@gumnutgroup.com


Ad Sizes & Rates 2020-1

haddonfield • today

The mobile-friendly community calendar for Haddonfield NJ

Sample Issue (#059):

2019Dec01

2x1

1

x

2

2x1 = 3.5" x 2.25"

1x2 = 1.6875" x 4.625"

Black $ 79

Color $ 129

4-Pack Black $ 237

4-Pack Color $ 387

2x3

2x3 = 3.5" x 7"

Black $ 214

Color $ 274

4-Pack Black $ 642

4-Pack Color $ 822

3x1

1

x

3

3x1 = 5.3125" x 2.25"

1x3 = 1.6875" x 7"

Black $ 119

Color $ 169

4-Pack Black $ 357

4-Pack Color $ 507

2x4

n Publication Specs

• 6.75" wide x 10.75" high

• 35# Premium 80 bright

newsprint

• Saddle-stitched, trimmed

n Premium Positions

Add to black rate:

• Inside covers 20%

• Back cover 25%

• Specified page 20%

n Pre-Printed Inserts

• Maximum size 6" x 10"

• Fold 8.5" x 11" in 2 or 3.

• Quantity 5,900

• Cost $290

n The 4-Pack Deal!

Buy 3, get 1 FREE!

• Run the same ad in four

consecutive issues, pay for

three. One invoice, one

tear-sheet, one payment.

• Not available for premium

positions or barter ads.

2x4 = 3.5" x 9.375"

Black $ 256

Color $ 326

4-Pack Black $ 768

4-Pack Color $ 978

1x4 = 1.6875" x 9.375"

2x2 = 3.5" x 4.625"

Black $ 158

Color $ 218

4-Pack Black $ 474

4-Pack Color $ 654

3x3

3x3 = 5.3125" x 7"

Black $ 278

Color $ 348

4-Pack Black $ 834

4-Pack Color $ 1,044

3x2

3x2 = 5.3125" x 4.625"

Black $ 214

Color $ 274

4-Pack Black $ 642

4-Pack Color $ 822

3x4

3x4 = 5.3125" x 9.375"

Black $ 342

Color $ 422

4-Pack Black $ 1,026

4-Pack Color $ 1,266

n Ad Sizes

• Most newspapers use “column inches” to

describe the sizes of their ads. Haddonfield

Today is different. It uses a modular grid that’s

3 units wide and 4 units high.

• In Haddonfield Today, “two by three” means

2 units wide by 3 units high. A 2x3 ad is 3.5”

wide and 7” high.

• This shaded box is the size of a 2x1 ad –

about the size of a business card.

• 6 S. Haddon Avenue, Haddonfield NJ 08033 • 856-428-3399 • sales@gumnutgroup.com

1

x

4

2x2

n Yellow Pages

• Business Directory, usually on inside back cover.

• Each listing is in its own box, with its own header.

• Up to 7 lines, with business

name and phone in bold.

• Listings run for 8 issues

(typically, 16 weeks).

• Yellow background:

$20 per issue. 8 issues $160.

• White background:

$25 per issue. 8 issues $200.

LAWN & LANDSCAPE

Kyle Wright’s LAWN CARE

Lawn care done wright!

A locally rooted company.

You name it – we do it.

Call now for seasonal

clean-ups.

856-547-0101

Actual Size

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