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is one of our largest revenue streams, and Spotlight<br />
Cinema Networks accounts for the lion’s share of<br />
that income. We love having the opportunity to<br />
showcase our local business partners in our digital<br />
slideshow, but Spotlight’s programming is what really<br />
makes on-screen advertising such an important<br />
part of our model.<br />
Knowing the risk of customer blowback from a<br />
too-long or overly aggressive pre-show ad reel, I was<br />
happy to learn that Spotlight allowed each theater<br />
to curate its national ad content on a case-bycase<br />
basis and signed up right away. After I began<br />
reviewing the content, I quickly discovered that<br />
everything Spotlight had to offer was very high end,<br />
often cinematic, and not of the abrasive sort I’ve<br />
experienced in other theaters. At this point it’s been<br />
several years and I’ve never declined an ad placement!<br />
Audiences are happy with the presentation,<br />
we can be proud of what we show, and the extra<br />
revenue helps us keep our ticket and concessions<br />
prices competitive. Everyone at Spotlight is an<br />
absolute pleasure to work with, and I can’t imagine<br />
operating without them as a partner.<br />
UPGRADING THE EXPERIENCE<br />
The Broadway Metro has grown to seven auditoriums from an original four screens.<br />
FACILITATING VISUAL LITERACY<br />
“Supporting local visual artists and facilitating visual literacy as much as possible is our way of giving back to the community,<br />
and making ourselves available as a hub for any and all cinema-related events benefits us by bringing in fresh faces all the time.”<br />
MARCH <strong>2020</strong> / 19
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